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ANNUAL 

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TELEVISION 
YEAR BOOK 












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Scanned from the collections of 
The Library of Congress 



AUDIOVISUAL CONSERVATION 
at The LIBRARY if CONGRLSS 




Packard Campus 
for Audio Visual Conservation 
www. loc.gov/avconservation 

Motion Picture and Television Reading Room 
www.loc.gov/rr/mopic 



Recorded Sound Reference Center 
www.loc.gov/rr/record 




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PRESENTS 



RADIO ANNUAL 

AND TELEVISION 

YEAR BOOK 

TWENTY-FIFTH 
ANNUAL EDITION 



CHARLES A. ALICOATE 

Editor-in-Chief 



1962 



Silver Anniversary 



Copyright 1962 by 

RADIO DAILY CORP. 

1501 Broadway, N. Y. 36, N. Y. 




somennng 
special! 



In troubled times, ggMtftiVs ^^ 
need for an alert, informed citizenry 
takes on s pecial urgency. 



Aware of their unique ability— and 
responsibility— to communicate en 
masse , last year (as in years past) the 
five CBS Owned television stations 
originated an impressive number of 
locall y- produced prime-time "specials, 
whose contents ranged widely, and 
incisively,across community, national 
and international affairs. 

There was, for example, WCBS-TV's 
'Junkyard by the Sea," an indictment 
of drug trafficking in the nation's 
largest city; WBBM -TV's "The Other 
Americans," a two-part expose' of 
Communist activity in Latin America; 
KNXTVMeetthe Officer," a candid 
study of local law enforcement in 
action; WCAU -TV's "Dead End 1975," 
aneye-opening report on today's 
steadily-worsening traffic crisis; and 
KMOX-TV's"The Concrete Curtain," 
which dramatized the importance of 
increased civil defense in an atomic 
age. And there were many more! 

In 1961, the five stations devoted 
almost 15 million dollars' worth of 
station time and facilities to non - 
network public affairs programs and 
announcements. This amount— an 
all-time high !— is one more example 
of exceptional service rendered 
to communities forwhom the words 
"CBS Owned" have always signified 
somethin g s pecial ! 

® CBS TELEVISION STATIONS 

A Division of Columbia Broadcasting System, Inc. 
Operating WCBS-TV New York, KNXT Los Angeles, 
WBBM-TV Chicago, WCAU-TV Philadelphia and 
KMOX-TV St. Louis 



mi 



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WHEN YOU CAN 

HAVE THE BEST, 

WHY BE SATISFIED 

WITH LESS? 



THE ASSOCIATED PRESS 
50 Rockefeller Plaza 
New York 20, N. Y. 



FOREWORD 



COMPILING AND EDITING a volume such as this 
all-embracing 25th Silver Anniversary Edition of 
The Radio Annual and Television Year Book repre- 
sents an almost never-ending search all over the world 
for highly pertinent information of all kinds and de- 
scription for the enlightenment and edification of the 
many thousands who find the information and data 
spread over its pages to be of indispensable help in the 
pursuit of their daily business chores. 

THE ever-increasing diligence and care exercised by 
those who compile and edit this encyclopaedia, and 
the widening circle of experts who write for its pages, 
increase its value constantly as a work of reference and 
insight, not only into the great institution of the Ameri- 
can Broadcasting Industry, but the international industry 
as well. 

THE almost countless lists, compilations, tabulations 
and records of the entire industry, and fields related 
thereto — a service feature without parallel — reflect a 
very thorough revision. Several new features of this 
nature have been introduced in the 1962 Edition. 

A MOST interesting and revealing series of articles 
-^- and special features authored by outstanding in- 
dustry personalities, presented along with a far-reaching 
compilation of statistical pages, spell out, clearly, the 
many highly significant developments of the entire year. 
It all truly represents a most authoritative history of the 
business of broadcasting. 

TO all those whose untiring efforts are represented 
in this volume, our deep appreciation and thanks 
for a job well done. 

f 




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Editor-in-Chief 



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♦*♦*♦♦♦»♦♦«* ♦♦'♦**♦**♦♦♦»♦*♦ 




NEW YORK • CHICAGO 
BEVERLY HILLS • CINCINNATI • DALLAS • LONDON 



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—A— 



Academy of TV Arts & Sciences 1289 

Actors Equity Association 1279 

Actors Radio TV 1077 

Actors Representatives 1213 

Adams, Stanley — Article 1006 

Adorian, Paul— Article 1024 

Advertisers By Product Classification. ... 710 

Advertisers, Est. TV Gross Time 717 

Advertisers, Nat. & Reg. Spot 709 

Advertisers, Top 25 By Brand 65 

ADVERTISING AGENCIES 109 

British Agencies 1043 

Canadian Agencies 160 

Personnel 115 

Time Buyers Bios 168 

Advertising, Commercial Producers 953 

Advertising Council, Inc 1279 

Advertising Federation of America 1279 

Advertising Index 27 

Advertising Research Foundation 1279 

AFL-CIO 1280 

AFTRA 1280 

Agency Time Buyer Bios 168 

Agents & Managers 1213 

Agents, Press & Publicity 1105 

AGVA 1281 

ALABAMA: AM Stations 277 

Families. Population, Radio & TV Homes 

261,748 

Broadcasters Assoc 651 

ALABAMA: TV Stations 754 

ALASKA: AM Stations 285 

Families, Population, Radio & TV Homes 

261.748 

ALASKA: TV Stations 755 

ALBERTA, CANADA: AM Stations 619 

TV Stations 835 

Algeria TV 1063 

Alicoate. Chas. A. — Foreword 5 



All-American Favorites, Radio-TV Daily: 

Radio 80 

Television 81 

AM Programs, 1961, Commercial 1296 

AM STATIONS IN U. S . . 259 

Index 263 

New Stations Expected on the Air 613 

American Assoc, of Adv. Agencies 1279 

AMERICAN BROADCASTING COMPANY: 

Color Equipped Stations 1274 

Commercial Radio Programs, 1961. . . . 1296 

Commercial TV Programs, 1961 1315 

Executive Biographies, TV 721 

Executives & Personnel, Radio 195 

Executives & Personnel, TV 724 

Network Map, Radio 198-199 

Network Map, TV 726-727 

American Communication Assoc 1280 

American Federation of Musicians 1280 

American Guild of Authors & Composers. 1280 

American Guild of Musical Artists 1280 

American Marketing Assoc 1281 

American Newspaper Guild 1281 

American Newspaper Publis. Assoc 1281 

American Society Composers, Authors & 

Publishers 1281 

American Women in Radio & TV 1281 

Animation Producers Assoc 1281 

Announcers — MC's 1167 

Argentina TV 1063 

ARIZONA: AM Stations 286 

Families, Population, Radio & TV Homes 

261,748 

Broadcasters Assoc 651 

ARIZONA: TV Stations 755 

ARKANSAS; AM Stations 291 

Families, Population, Radio & TV Homes 

261,748 

Broadcasters Assoc 651 

ARKANSAS: TV Stations 756 

Art Directors Club of N. Y 1282 



NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS -NEW X ES 

NEWS-NEV j^B^ni« 
NEWS-NEV \SL^UM 
NEWS -NEW. ,6! 

NEWS - NEWSPICTURES 
NEWS - NEWSPICTURE 
NEWS-N 
NEWS-N 
NEWS-N 
NEWS-NEWSPIC 
NEWS - NEWSPICTUR 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS -NEWS" rrURF" 
NEWS-NEW 
NEWS-NE 
NEWS-NE 
NEWS -NEW 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 



NEWS-NEWSPH 



NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS - NEWSPICTURES 
NEWS ~ NEWSPICTURES 





FILM-NEWSTAPES 
NEWSFILM - NEWSTAPES 
NEWSFILM - NEWSTAPES 
NEWSFILM - NEWSTAPES 
NEWSFILM - NEWSTAPES 
NEWSFILM - NEWSTAPES 
NEWSFILr .VSTAPES 

NEWSFILM - NEWSTAPES 
NEWSF VSTAPES 

NEWSFILr .VSTAPES 

NEWS! VSTAPES 

NEWSf VSTAPES 

r ,r *WSl .VSTAPES 

NEWSTAPES 
-NEWSTAPES 
NEWSTAPES 
VSTAPES 
TAPES 
APES 
APES 
SFI' M- NEWSTAPES 
NEWSTAPES 

-NEWSTAPES 
NEWSTAPES 
NEWSFILr. TAPES 

NEWSFILM - NEWSTAPES 
NEWSFILM - NEWSTAPES 
NEWSFILM - NEWSTAPES 
NEWSFILM - NEWSTAPES 
NEWSFILM - NEWSTAPES 




NEWSFILM 
NEWSFILM 
NEWSFILM 
NEWSFILM 
NEWSFILM 
NEWSFILM 



.VSTAPES 

.VSTAPES 

NEWSTAPES 

TAPES 

NEWSTAPES 

TAPES 



U N I 



EDITORIAL INDEX 



Artists, Radio-TV 1077 

Artists, Vocal 1102 

Artists Representative Association 1282 

ASCAP: 

Adams, Stanley — Article 1006 

Personnel & Functions 1281 

Publisher Members 1007 

Associated Press Radio & TV Assn 1282 

Assoc. Canadienne de la Radio 1282 

Assoc, for Professional Bcstg. Educa 1282 

Assoc, of Canadian Advertisers 1282 

Assoc, of Maximum Service Telecasters. . 1282 

Assoc, of National Advertisers, Inc 1283 

Assoc, of Radio-TV Analysts 1283 

Associations, Organizations 1279 

Associations, State Bcsters 651 

Attorneys Specializing in Radio-TV 1262 

Aubrey, James, Jr. — Article 729 

Australia TV 1063 

Austria TV 1063 

Authors Guild of Authors League 1283 

Authors League of America 1283 

Auto Radio Sei Production 73 

Avery, Lew — Article 246 

Awards, Radio-Television Daily: 

Radio 80 

Television 81 



British Commercial TV Producers 1052 

British Information Services 1283 

British Program Contractors 1052 

British TV Producers-Distributors 1056 

British TV Studios 1062 

BBC TV Service 1051 

Broadcast Authorization of Service 47 

Broadcast Clearing House 1284 

Broadcast Coverage By State 261-748 

Broadcast Expenses, Nets & AM Stas 71 

Broadcast Information Bureau., 1284 

Broadcast Music, Inc 1014-1284 

Broadcast Pioneers 1284 

Broadcasters. State Assoc 651 

Broadcasters, Canadian Assoc 616 

Broadcasters, Educational 639 

Broadcasters, FM Assoc 687 

Broadcasters' Foundation 1284 

Broadcasters Promotion Assoc 188 

Bcstg. & Film Comm. Nat'l Council of 

Churches 1285 

Bcstg. Industry Financial Data 95 

Brokers, Play & Story 1115 

Brokers, Radio-TV Station 1257 

Bulgaria TV 1064 

Bureau of Broadcast Measurement 1285 



— B 



BAHAMAS: AM Stations 1036 

Barborka. Clifford, Jr. — Article 645 

BEHIND THE MIKE, BEFORE 

THE CAMERA 1075 

Announcers — MC's 1 167 

Artists, Radio-TV 1077 

Directors, Radio-TV 1117 

Disc Jockeys 1 193 

Musical Directors 1 145 

News Commentators 1129 

Producers, Radio-TV Independent 1121 

Sports Commentators 1155 

Vocal Artists 1102 

Writers, Radio-TV 1151 

Belgium TV 1063 

Bermuda TV 1063 

Better Broadcast Bureau 1283 

BIOGRAPHICAL SKETCHES: 

ABC-TV Executives 721 

Ad Agency Time Buyers 168 

CBS-TV Executives 732 

NBC-TV Executives 742 

TV Film Prod.-Dist. Executives 940 

BMI: 

Haverlin, Carl — Article 1014 

Personnel & Functions 1284 

Publisher Members 1015 

Brand Names Foundation, Inc 1283 

Brand Names TV Advertisers 65 

Brazil TV 1063 

British Advertising Agencies 1043 

British Broadcasting Corp 1051-1283 

BRITISH COLUMBIA, CAN.: AM Stations 620 

TV Stations 836 

British Commercial TV 1055 



CALIFORNIA: AM Stations 297 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 651 

CALIFORNIA: TV Stations 759 

Call Letters, AM Station Index 263 

Call Letters, TV Station Index 751 

Cambodia TV 1064 

CANADA 615 

Advertising Agencies 160 

Canadian Assoc, of Broadcasters. . .616-1285 

Canadian Broadcasting Corp 616 

Central Can. Bcstrs. Assoc 1285 

CTV Television Network 616 

International Stations 617 

Station Index, Radio 618 

Stations, TV 835 

Station Representatives 237 

Carlton, Richard — Article 917 

Carpets 1254 

Cartoon Producers 1255 

Cash, Norman — Article 707 

Catholic Actors Guild of America 1285 

Central Media Bureau 1285 

Chicago Telephone Numbers 102 

China (Communist) TV 1064 

CIO-AFL 1280 

Clock Radio, Production Figures 73 

Code, Subscribers to NAB Radio Code ... 89 

Code, Subscribers to NAB TV Code 714 

Collins, LeRpy — Article 59 

Color Equipped Stations in U. S 1268 

Color Processes 1254 

COLORADO: AM Stations 314 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 651 




NTs- ., 



< fit* 



The Score for a Memorable Commercial 



It happens to be the musical score for one of the more than 50 radio and tele- 
vision tracks we created for the 1962 Hamm's Beer Campaign. 

It could equally well have been one of the melodies we produced for Alcoa, 
Brylcreem, Dove Soap, General Electric Christmas Bulbs, Kool Filter King 
Cigarettes, Lifebuoy Soap, Mercury Automobiles, Molson's Export Ale, 
Nabisco Shreddies, Silvikrin Shampoo, or our many other clients. 

Memorability is the extra quality that insures the selling power of music in 
commercials. It is what we strive to give our clients. 

And it is the reason we hope to be able to add your name this year to the client 
list of which we are so very proud. 




CHUCK GOLDSTEIN PRODUCTIONS INC 

7 30 FIFTH AVENUE, NEW-YORK 1 < 
JUDSON 6-T4-TT 



SOUND 

UVERTISIK 

iiiii 






EDITORIAL INDEX 



COLORADO: TV Stations 762 

COLUMBIA BROADCASTING SYSTEM: 

Color Equipped Stations. 1268 

Commercial Radio Programs, 1961 1296 

Commercial TV Programs, 1961 1315 

Executive Biographies, TV 732 

Executives & Personnel, Radio 206 

Executives & Personnel, TV 733 

Network Map, Radio 204-205 

Network Map, TV 734-735 

Columbia TV 1064 

Commentators, News 1129 

Commentators, Sports 1155 

COMMERCIAL & INDUSTRIAL 

PRODUCERS 953 

Commercial Programs, Radio 1296 

Commercial Programs, TV 1315 

Commercial TV, British 1055 

Commercials Monitoring 1256 

Components, Value of Manuf. Sales 61 

Composers & Lyricists Guild of Amer. . . . 1285 

Conductors, Musical 1145 

CONNECTICUT: AM Stations 320 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 651 

CONNECTICUT: TV Stations 764 

Consulting Engineers 1276 

Contractors, British Programs 1052 

Cornberg, Sol — Article 1230 

Costa Rica TV 1064 

Costumes 8 1256 

Country & Western Music Bcsters 1286 

CUBA: TV Stations 1064 

Curacao TV 1069 

Curran, Don — Article 187 

Currency, Foreign Exchange Rates 1023 

Cyprus TV Stations 1064 

Czechoslovakia: TV Stations 1064 

— D— 

Davalle, Peter C. — Article 1037 

Davis, Phil — Article 869 

DELAWARE: AM Stations 325 

Families, Population. Radio & TV Homes 

261-748 

Assoc, of Broadcasters 651 

Denmark TV 1065 

Devices, Timing 1256 

Digges, Sam Cook — Article 897 

Directors Guild of America 1286 

Directors, Musical 1145 

Directors, Radio-TV 1117 

Disc Jockey Assn., Inc 1286 

Disc Jockeys 1 193 

Distributors, TV Film 891 

Distributor-Producers Bios 940 

DISTRICT OF COLUMBIA: AM Stations. . 326 

Families, Population. Radio & TV Homes 

261-748 

DISTRICT OF COLUMBIA: TV Stations.. 765 

DOMINICAN REPUBLIC: AM Stations... 1035 

TV Stations 1065 

Dramatists Guild of Authors League of 

America 1286 



— E— 



Ecuador TV Stations 1065 

Editorial Index 7 

Editorial Staff 32 

Editors, Radio-TV (Critics) 1208 

Educational Bcsters. Nat'l Assoc 639 

Educational Stations 641 

EIA: 

Auto Radio Set Sales Figures. 73 

Offices, Executive Personnel'. 1259 

Radio Set Production Figures ..... 73 

Electronic Industries Assoc 1259 

El Salvador TV Stations 1065 

Emcees 1167 

Employment of Nets & Stations Ill 

England 1039 

Engineers, Consulting 1276 

Episcopal Actors Guild of America 1286 

Expansion, FCC Report 45 

Expenses of AM & Nets 71 

Expense Items of TV Stations 85 

Expenses, TV Industry 69 

EQUIPMENT SECTION 1223 

Attorneys in Radio & TV 1262 

Color Equipped TV Stations 1268 

Consulting Engineers 1276 

EIA Personnel 1259 

Equipment Manufacturers 1224 

Service Firms 1251 

Station Brokers 1257 

TV Equipped Theatres 1265 

Toll TV Firms 1267 

Equity, Actors Assoc 1279 

Expenditures, Network TV Advertisers.. 717 

Expenditures By Product, Spot TV 717 



— F— 



Facts & Figures 33 

Families for 1961 (Estimated Radio-TV) 261-748 
FCC Financial TV Figures 95 

FEDERAL COMMUNICATIONS 
COMMISSION: 

Commissioners, Staff 230 

Radio Industry Financial Figures 71 

Station Expansion Report 45 

TV Industry Financial Figures 95 

Federal Trade Commission 1286 

FILM DISTRIBUTORS 891 

Film Producers 893 

Film Prod.-Dist. Exec. Biographies 940 

Film Producers Assoc, of N. Y 1287 

Film Stock, Raw 1254 

Financial Data, Broadcasting Opera 95 

Financial Data, FM Stations 93 

Financial Data, Network Figures 69-95 

Financial Data, Radio 43 

Financial Data, TV 69 

Finland TV 1065 

FLORIDA: AM Stations 328 

Families, Population, Radio & TV Homes 

261-748 



11 



Leading the world 

in television program sales 




INDEPENDENT 
TELEVISION 
CORPORATION 



488 Madison Avenue • New York 22, N. Y • PLaza 5-2IOO 
17 Gt. Cumberland Place • London Wl • Ambassador 8040 
IOO University Avenue • Toronto I, Ontario • EMpire 2-1166 



Mexico City • Paris • Rome • Rio de Janeiro • Sydney 
and offices in principal cities in 45 countries around the world 



EDITORIAL INDEX 



Assoc, of Broadcasters 651 

FLORIDA: TV Stations 765 

FM Broadcasters Assoc, of So. Calif 1287 

FM STATIONS, U. S. 685 

Station Listings 690 

National Assoc, of FM Bcsters 687-1290 

NAFMB Members 687 

FM Stations Financial Report 93 

Stereo FM Stations 703 

Foreign Currency Exchange Rates 1023 

Foreign TV Stations 1063 

Foreword — By Chas. A. Alicoate 5 

France TV 1065 

Freight Forwarders 1256 

French Bcstg. System in N. Amer 1287 

Frornm. Bill — Article 1038 

— G— 

General Statistical Information 33 

GEORGIA: AM Stations 342 

Families. Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 652 

GEORGIA: TV Stations 771 

Germany (East) TV 1066 

Germany (West) TV 1066 

GREAT BRITAIN 1039 

Gross Time Billings. Network TV 718 

GROUP STATION 

OPERATIONS 657 

GUAM: AM Stations 609 

TV Stations 834 

Guatemala TV 1066 

Guilds, Organizations 1279 



I— 



H— 



HAITI: AM Stations 1035 

TV Stations 1066 

Haverlin. Carl — Article 1014 

HAWAII: AM Stations 354 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 652 

HAWAII: TV Stations 772 

Hayes, Arthur Hull — Article 201 

Hayward. Michael — Article 843 

Heinecke, Paul — Article 1019 

Homes Delivered by Daytime Network TV 53 

Home Delivered by Nighttime TV 53 

Home Radios, Production Figures 73 

Homes, Radio-TV By State 261-748 

Honduras TV 1066 

Hong Kong TV 1066 

Hungary TV 1066 

Hurleigh, Robert F. — Article 216 

Hyams. lerome — Article 913 



IDAHO: AM Stations 356 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 652 

IDAHO: TV Stations 773 

ILLINOIS: AM Stations 361 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 652 

ILLINOIS: TV Stations 773 

Income, TV Industry 69 

Independent Color Equipped Stations... 1275 

Independent Television Authority 1055 

Independent Television Org 1287 

Indie & Net Station Bcstg. Expenses 71 

INDEXES: 

Advertising 27 

Canadian AM Stations 618 

Canadian TV Stations 835 

Editorial 7 

TV Film Prod.-Dist. Exec. Bios 939 

U. S. AM Stations 263 

U. S. TV Stations 751 

INDIANA: AM Stations 370 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 652 

INDIANA: TV Stations 777 

Industrial & Commercial Producers 953 

Industrial Radio-TV Producers 1223 

Industry Highlights, Facts & Figures 33 

INDUSTRY ORGANIZATIONS. 1279 

Industry Stock Fluctuations 49 

Institute of Bcstg. Financial Mgmt 1287 

Institute of Radio Engineers 1287 

Inter-American Assn. of Bcstrs 1287 

INTERNATIONAL 

BROADCASTING 1025 

British Program Contractors 1052 

British Studios 1062 

British Producer-Distributors 1056 

Currency Rate of Exchange 1023 

Distribution of Radio Receivers 1072 

Foreign TV Stations 1063 

London Roundup 1040 

Radio Cadena Nacional. S. A 1027 

Radio Programas de Mexico, S. A 1027 

RCN Member Stations 1028 

Stations of Bahamas 1036 

Stations of Dom. Republic 1035 

Stations of Haiti 1035 

Stations of Jamaica 1036 

Stations of Mexico 1029 

Stations of U. S. & Canada (Intern.) 617 

TV Stations & Sets 1063 

International TV Shippers 1256 

International Brotherhood of Elec. Workers 1288 

IOWA: AM Stations 376 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 652 

IOWA: TV Stations 779 



13 



every minute of every day 



there is a . . . 



Phil Davis Musical Commercial 



building sales in every major market . . . 
for all kinds of products . . . 
coca-cola 
Chevrolet 

beneficial finance 
carling black label 
eskimo pie 
bond bread 
atlantic gas 
schlitz beer 
etc., etc. 




U{/tj musical enterprises, inc. 

59 EAST 54 STREET NEW YORK 22, N. Y 
MURRAY HILL 8-3950 



♦ .♦»♦♦♦♦♦»♦»»♦#,♦♦*♦♦#♦♦.»♦♦♦*♦•♦*♦,♦« ,♦♦♦♦♦♦♦♦♦♦.♦♦.♦♦.♦♦,,♦♦,♦♦.♦♦>♦.♦« _»♦♦.»♦»»*#»♦*#,»♦♦*»♦ »♦♦.*♦ ♦♦»♦**, 



EDITORIAL INDEX 



Iran TV 1067 

Iraq TV 1067 

Ireland TV 1067 

Italy TV 1067 

-I- 

JAMAICA: AM Stations 1036 

Japan TV 1067 

Jewish Theatrical Guild of America 1288 

Jingle Producers 999 

Joint Council on Educational Bcstg 1288 

Jones, Merle S. — Article 705 

— K— 

KANSAS: AM Stations 381 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 652 

KANSAS: TV Stations 780 

KENTUCKY: AM Stations 385 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 652 

KENTUCKY: TV Stations 781 

KEYSTONE BROADCASTING SYSTEM: 

Affiliates 212-214 

Executives & Personnel 215 

Network Map 210-211 

— L— 

Laboratories 1251 

LABRADOR, CAN.: AM Stations 622 

LABRADOR, CAN.: TV Stations 837 

Lambs, The 1288 

Lamps, Spot & Flood 1254 

Large Screen 1251 

Larochelle, Jules — Article 614 

Lawyers, Radio-TV 1262 

League of Advertising Agencies 1288 

Lebanon TV 1068 

Lenses 1251 

Lewis, William B. — Article 113 

Libraries, Stock Shots 1255 

Los Angeles Telephone Numbers 103 

LOUISIANA: AM Stations 393 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 653 

LOUISIANA: TV Stations 782 

Luxembourg TV 1068 



— M 



McDaniel. William K. — Article 222 

McGannon, Donald H. — Article 640 

MAINE: AM Stations 400 

Families, Population, Radio & TV Homes 

261-748 

Assoc of Broadcasters 653 

MAINE: TV Stations 784 



Managers & Agents 1213 

Mandell, Abe — Article 915 

MANITOBA: CAN.: AM Stations 622 

TV Stations 837 

Manufacturers, Radio-TV Equipment 1223 

Manufacturers, Sales of Receiving Tubes. 61 

MAPS — NETWORK, RADIO-TV: 

ABC Radio Network 198-199 

ABC TV Network 726-727 

Bell System TV Routes 746-747 

CBS Radio Network 204-205 

CBS-TV Network . .734-735 

KBS Network 210-211 

MBS Network 220-221 

NBC Radio Network 228-229 

NBC TV Network 740-741 

Markets, Top Radio 39 

Markets. Top TV 41 

MARYLAND: AM Stations 402 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 653 

MARYLAND: TV Stations 784 

MASSACHUSETTS: AM Stations 406 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 653 

MASSACHUSETTS: TV Stations 786 

MCs — Announcers 1167 

Mexico AM Stations 1029 

Mexico TV 1068 

MICHIGAN: AM Stations 412 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 653 

MICHIGAN: TV Stations 787 

MINNESOTA: AM Stations 420 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 653 

MINNESOTA: TV Stations.... 789 

Minow, Newton N. — Article 57 

MISSISSIPPI: AM Stations 426 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 653 

MISSISSIPPI: TV Stations 790 

MISSOURI: AM Stations 432 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 653 

MISSOURI: TV Stations 791 

Monaco TV 1069 

Monitoring Commercials 1256 

MONTANA: AM Stations 440 

Families, Population, Radio & TV Homes 

261-748 

MONTANA: TV Stations 794 

Moore, Thomas W. — Article 720 

Mot. Picture Credit Group 1288 

Mot. Pic. Theatres, TV Equipped 1265 

Multiple Station Owners 657 

MUSIC 997 

ASCAP 1007 

BMI 1015 

Commercial Producers 953 



15 



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It needn't be . . . not when you use 

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THE BIG SOUND gives you MORE 
PROFIT-PRODUCING COMMERCIAL PROGRAMS 
COMMERCIAL JINGLES 
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EXCLUSIVE MUSIC TRACKS AND THEMES 
PRODUCED PUBLIC SERVICE SPOTS 
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PLUS 

THE EXCLUSIVE 

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That's why THE BIG SOUND 

gives you more audience f more sales 
and is the most widely used 
program service in the world. 
Call your Ullman-Man or 

SEND FOR YOUH DEMO TODAY 



RICHARD® ULLMAN, INC. 

Marvin A. Kempner, Executive Vice President 1271 Avenue of the Americas, New York 20, New York, PL 7-2191 

Dick Morrison, Vice President, 3101 Routh Street, Dallas 4, Texas, RI 2-3653 

DISTRIBUTORS OF JINGLE PACKAGES, FORMATIC RADIO, SPOTMASTER TAPE CARTRIDGE EQUIPMENT 



A DIVISION OF 



-V 



THE PETER FRANK ORGANIZATION, INC. HOLLYWOOD / NEW YORK / DALLAS 



♦.♦♦.♦♦.♦♦,♦♦.♦♦.♦♦.♦♦.♦♦,♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦>♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦>».♦♦.♦*>♦.♦♦>♦>♦.♦♦>♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ lUIIUrIAl NUt a 



SESAC 1021 

Music Publishers Contact Employees 

Union 1288 

Music Publishers Protective Assoc 1289 

Musicasters 1 193 

Musical Commercial Producers 999 

Musical Commercial Producers Assn.... 1289 

Musical Directors 1 145 

MUTUAL BROADCASTING SYSTEM: 

Commercial Programs, 1961 1296 

Executives & Personnel 217 

Network Map & Affiliates 220-221 



— N— 



NAB: 

Radio Code Subscribers 89 

TV Code Subscribers 714 

Officers. Directors 712 

NABET 1289 

NABUG 1289 

NAEB 639-1289 

Membership 641 

Nat'l Academy of TV Arts & Sciences. . . 1289 

Nat'l Assoc, for Better Radio-TV 1289 

Nat'l Assoc. Educa. Bcstrs 639-1289 

Nat'l Assoc, of FM Bcsters 687-1290 

Membership 687 

Nat'l Assoc, of Performing Artists 1290 

Nat'l Audience Board, Inc 1290 

Nat'l Better Business Bureau 1290 

NATIONAL BROADCASTING COMPANY: 

Color Equipped Stations 1271 

Commercial Radio Programs, 1961.... 1296 

Commercial TV Programs, 1961 1315 

Executives Biographies, TV 742 

Executives & Personnel, Radio 223 

Executives & Personnel, TV 743 

Network Map, Radio 228-229 

Network Map, TV 740-741 

Nat'l Community TV Assoc., Inc 1290 

Nat'l Education TV & Radio Center 1290 

Nat'l Electronic Distrib. Assn 1291 

Nat'l Reg. TV Spot Advertisers 709 

By Product 710 

Nat'l Spot Radio Time Sales 75 

Nat'l Spot TV Time Sales 75 

Nat'l Variety Artists, Inc 1291 

Nationwide Network Financial Figures . . 95 

NEBRASKA: AM Stations 443 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 654 

NEBRASKA: TV Stations 795 

Negro Actors Guild of America, Inc 1291 

Negro Programming 647 

Negro Radio Association 1291 

Netherlands Antilles TV (Curacao) 1069 

Netherlands TV 1069 

NETWORKS: 

Radio 193 

Television 719 

ABC Executives, Radio Personnel 195 

ABC Radio Map 198-199 

ABC-TV Executives Biographies 721 



ABC-TV Executives, Personnel 724 

ABC-TV Network Map 726-727 

Bell System TV Net Routes 746-747 

CBS Radio Executives, Personnel 206 

CBS Radio Network Map 204-205 

CBS-TV Executives Biographies 732 

CBS-TV Executives, Personnel 733 

CBS-TV Network Map.... 734-735 

Color Equipped Stations. 1268 

Commercial Programs AM, 1961 1296 

Commercial Programs TV, 1961 1315 

KBS Affiliates 212-214 

KBS Executives, Personnel 215 

KBS Network Map 210-211 

MBS Executives, Personnel 217 

MBS Network Map & Affiliates 220-221 

NBC Radio Executives, Personnel 223 

NBC Radio Network Map 228-229 

NBC-TV Executives Biographies 742 

NBC-TV Executives, Personnel 743 

NBC-TV Network Map 740-741 

Network Brand Advertisers 65 

Network Gross Time Billings 718 

Network AM & Indie Bcstg. Expense. . 71 

Nighttime TV, Homes Delivered 53 

Regional Networks 657 

Total Employment Ill 

Network AM Comparative Data 39 

Network Financial Figures 95 

Network TV Advertisers 717 

Network & Indie TV Expense 69 

NEVADA: AM Stations 446 

Families, Population, Radio & TV Homes 

261-748 

NEVADA: TV Stations 796 

NEW BRUNSWICK, CAN.: AM Stations. . 623 

TV Stations 837 

NEWFOUNDLAND, CAN.: AM Stations. . 624 

TV Stations 837 

NEW HAMPSHIRE: AM Stations 448 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 654 

NEW HAMPSHIRE: TV Stations 796 

NEW JERSEY: AM Stations 450 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 654 

NEW MEXICO: AM Stations 453 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc. 654 

NEW MEXICO: TV Stations 797 

New AM Stations To Open 613 

NEW YORK: AM Stations 457 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 654 

NEW YORK:, TV Stations 797 

New Zealand TV 1069 

News Commentators 1129 

News Stories, Top Ten, 1961 83 

Newspaper Columnists & Critics 1208 

Newspaper Reporters Assoc, of N. Y 1291 

News- Wire Services 79 



17 




Wfi 




.",*mi 



■■ ..... ... ■:• 

■ . . ■■ ' .:'■.. : '"':":. ■ . : .. ■■:.:• :.. . '■;■ ' ' .■>,■:.'■. 

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PE RATION 

' , 246 North High Street . Columbus, C 

WNAX, Yankton, S.D. WTTM, Trer : J J.. WMMN, Fairmont, W.Va.. ' 
S.VTV, Sioux City, Iowa WGAR FD, Columbus, Worthington, Ohit 



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EDITORIAL INDEX 



Nicaragua TV 1069 

Nigeria TV 1069 

NORTH CAROLINA: AM Stations 486 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 654 

NORTH CAROLINA: TV Stations 800 

NORTH DAKOTA: AM Stations 498 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 654 

NORTH DAKOTA: TV Stations 801 

NORTHWEST TERRITORIES. CAN.: 

AM Stations 625 

NOVA SCOTIA, CAN.: AM Stations 625 

TV Stations 838 

Norway TV 1069 

Novik, Harry — Article 646 

Nyasaland TV 1069 

— O— 

OHIO: AM Stations 500 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 654 

OHIO: TV Stations 802 

Okinawa TV (Ryukyu Islands) 1069 

OKLAHOMA: AM Stations 509 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 655 

OKLAHOMA: TV Stations 805 

ONTARIO, CAN.: AM Stations 627 

TV Stations 838 

Orchestra Leaders 1145 

OREGON: AM Stations 513 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 655 

OREGON: TV Stations 806 

ORGANIZATIONS 1279 

Organizations, Research 97 

— P— 

Panama TV 1069 

Pauley, Robert R. — Article 194 

Pay TV Firms 1267 

PENNSYLVANIA: AM Stations 521 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 655 

PENNSYLVANIA: TV Stations 809 

Perles, Arthur — Article 650 

Peru TV 1069 



Philippines TV 1069 

Play & Story Brokers 1115 

Poland TV 1069 

Portable Radios, Production Figures 73 

Portugal TV 1069 

Press Agents 1105 

PRINCE EDWARD ISLAND, CAN.: 

AM Stations 632 

TV Stations 840 

Prizes & Premiums 1256 

Processes, Background 1254 

Processes, Color 1254 

Producers, Cartoon 1255 

Producers, Commercials 953 

Producers-Distributors, TV Film 891 

Producer-Distributor Bios 940 

Producers, Jingles 999 

Producers, AM-TV Commercials 953 

Producers, Radio-TV, Independent 1121 

Producers, Radio-TV Programs 845 

Producers, Transcriptions 871 

Product, Spot TV Expenditures 710 

Production Figures of Radio Sets .... 73 

Production Figures of TV Sets 55 

PRODUCTION SECTION 

RADIO-TV 845 

Professional Music Men, Inc 1291 

Profit or Loss, FM Stations 93 

Program Contractors, British 1052 

PROGRAM PRODUCERS: 

Radio-TV 845 

Independent 1121 

PROGRAMS, COMMERCIAL 

RADIO, 1961 1296 

PROGRAMS, COMMERCIAL 

TELEVISION, 1961 1315 

Programs, Homes Delivered by TV 53 

Projectors 1254 

Publications, Trade 1218 

Public Relations & Publicity Firms 1105 

Publicists Local No. 872 1291 

PUERTO RICO: AM Stations 610 

TV Stations 834 

Assoc, of Broadcasters 655 

_Q_ 

QUEBEC, CAN.: AM Stations 633 

TV Stations 840 

— R— 

Radio Advertising, Bureau, Inc 1291 

Radio Cadena Nacional, S. A 1027 



19 



"Never 

Underestimate 
the Buying 
Power 



Woman... 






Community 



Awards 



20 E. 46th St. 
New York 17, N.\ 
MU 7-4466 



Russia TV 1071 

Ryukyu Islands TV 1069 



Member Stations 1028 

Radio-TV Attorneys 1262 

Radio & TV Commission, Southern 

Baptist Convention 1292 

Radio-TV Correspondents Assoc 1292 

RADIO-TV DAILY: 

All- American Favorites, Radio 80 

All- American Favorites, TV 81 

Officers, Personnel 32-1220 

Radio & TV Directors Guild 1286 

Radio-TV Columnists & Critics 1208 

Radio-TV Executives Society 1292 

Radio-TV News Directors Assoc 1292 

Radio-TV Set Production — EIA Figures. . 73-55 

Radio-TV Station Brokers 1257 

Radio-TV Telephone Numbers 100 

Radio-TV Writers 1151 

Radio Free Europe 1291 

Radio Homes and Families 261 

Radio Industry Financial Data 43-71 

Radio Markets Ranked, Spot Volume .... 39 

Radio-Newsreel-TV Working Press Assoc. 1292 

Radio Programas de Mexico 1027 

Radio Receivers, Worldwide Dist 1072 

Radio Set Production, Retail Sales 73 

Radio Spot Time Sales 75 

Radio Station Index 263 

Radio Stations, Number per State 261 

Radio Stations, Total Employment Ill 

Radio Station Code Subscribers 89 

Radiotelevisione Italiana 1292 

RAI Corp. Italian Radio TV System 1292 

Raw Stock 1254 

Receivers, Radio Worldwide 1072 

Record Industry Association 1293 

RECORDING COMPANIES ... 883 

REGIONAL NETWORKS, 

GROUP OWNED STATIONS. 657 

Regional Organizations, IAAB's Central 

American Assoc 1293 

REPRESENTATIVES, RADIO- 
TV STATIONS 235 

Representatives, Talent 1213 

Research Organizations 97 

RHODE ISLAND: AM Stations 535 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 655 

RHODE ISLAND: TV Stations 814 

Rhodesia & Nyasaland TV 1069 

Rifkin, M. J. — Article 905 

Rittenberg, Morris — Article 899 

Rumania TV 1069 



Sales, Radio Retail 73 

Sales. TV Retail 55 

SASKATCHEWAN, CAN.: AM Stations.. 636 

TV Stations '. 842 

Saudi Arabia TV 1070 

Scott, Walter D. — Article 737 

Screen Actors Guild 1293 

Screen Composers Assoc 1293 

Screen Directors Interna. Guild 1293 

Screening Rooms 1256 

Screens, Large TV 1251 

Scuse, Dennis — Article 745 

SERVICE FIRMS. RADIO-TV. .1251 

Dealing with the Following: 
Background Processes, Carpets, Car- 
toon Producers, Color Processes, 
Commercial Monitoring. Costumes, 
Intnat'l TV Shippers, Laboratories, 
Large Screen, Lenses, Prizes & Pre- 
miums, Projectors, Radio-TV Station 
Brokers, Raw Stock, Screening 
Rooms, Spot and Flood Lamps, Stock 
Shot Libraries and Film Storage 
Vaults, Timing Devices, Travel Bu- 
reaus, Radio-TV Studio & Building 
Designers. 

SESAC: 

Heinecke, Paul — Article 1019 

Personnel & Functions 1293 

Publisher Members 1021 

Set Production, Radio 73 

Set Production, TV 55 

Sets, Worldwide TV 1072 

Shippers, Freight 1256 

Singers, Radio-TV 1 102 

Society of Mot. Pict. & TV Engineers 1294 

SOUTH CAROLINA: TV Stations 815 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 655 

SOUTH CAROLINA: TV Stations 815 

SOUTH DAKOTA: AM Stations 543 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 655 

SOUTH DAKOTA: TV Stations 816 

So. Calif. Bcstrs. Assoc 1294 

So. Nevada Bcstrs. Assoc 1294 

Spain TV 1070 

Sports Commentators 1 155 

Spot & Flood Lamps 1254 



21 




BRITISH CALENDAR 

A TIMELY quarter-hour continuous film series 
"*■ featuring headline events in Britain and the 

Commonwealth. Produced especially for U. S. televi- 
sion by the Central Office of Information, London, in 
co-operation with Film Authors, Inc., New York. 

Available Free Except for Shipping Charges 



For further information write to: — 

NEWS DIVISION 

BRITISH INFORMATION SERVICES 

45 ROCKEFELLER PLAZA, NEW YORK 20, N. Y. 

CIRCLE 6-5100 



22 



.♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦*♦♦♦♦♦♦♦♦♦♦♦♦ ♦♦♦♦♦♦♦♦ ♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦*♦♦♦♦ ♦♦♦♦•♦»'♦♦'♦♦*♦♦*♦♦'♦♦*♦♦'♦♦'< 



EDITORIAL INDEX 



Spot Radio National Times Sales 75 

Spot TV Advertisers, By Product 710 

Spot TV Time Sales, Quarterly 75 

State Broadcasters Assoc 651 

State Coverage Statistics, 1961 261-748 

Station Brokers, Radio-TV 1257 

Station Representatives Assoc 1294 

STATION REPRESENTATIVES, 

RADIO-TV 235 

STATIONS: 

Bahamas: AM 1036 

BBC Stations 1070 

British Commercial 1055 

Canada: AM 618 

Canada: TV 835 

Color Equipped Stations 1268 

Dominican Republic 1035 

Educational — NAEB Members 641 

FCC Report on Expansion 45 

FM— NAFMB Members 687 

FM Stereo Stations 703 

Foreign TV 1063 

Group Operations 657 

Guam: AM 609 

Guam: TV 834 

Haiti: AM 1035 

Homes & Families 261-748 

International U. S. & Canada 617 

Jamaica: AM 1036 

Mexico: AM 1029 

Negro Programming 647 

Puerto Rico: AM 610 

Puerto Rico: TV 834 

Radio-TV Brokers 1257 

Radio-TV, Number Per State 261-748 

Set for Opening in 1962 613 

Total Employment for Nets & Indie TV 111 

Total Radio Stations in U. S 261 

Total TV Stations in U. S 748 

United States: AM 277 

United States: FM 690 

United States: TV 754 

Virgin Islands: AM 612 

Virgin Islands: TV 834 

STATISTICS, FACTS £ FIGURES 33 

Stereo FM Stations 703 

Stock Issue Changes in 1861 49 

Stock Shot Libraries 1255 

Storage Film Vaults 1255 

Story & Play Brokers 1115 

Subscription TV 1267 

Sweden TV 1070 

Switzerland TV 1070 

Syria TV 1070 



— T— 

TAC (Television Affil. Corp.) 1294 

TELEPHONE NUMBERS, RADIO-TV 

Chicago 102 

Los Angeles 103 

New York 100 

Washington 103 

TELEVISION YEAR BOOK 

Facing 704 

All-American Favorites 80-81 

Artists 1077 

Attorneys Specializing in Radio-TV... 1262 

Average Number of Employees Ill 

Color Equipped Stations 1268 

Expense Items of TV Stations 85 

Film Commercial Producers 953 

Film Producers-Distributors 891 

Financial Revenues 69-95 

Foreign TV Stations 1063 

Homes By States 748 

Motion Pic. Theatres, TV Equipped 1265 

Network Gross Time Billings 718 

Networks 719 

Production Types of TV 55 

Program Producers 845 

Retail TV Sales 55 

Revenue, TV Industry 69-95 

Service Firms 1251 

Spot Advertisers, Top 100 709 

Spot Expenditures By Product 717 

Station Index 751 

Stations, British Commercial 1055 

Stations, Number in U. S 748 

Stations Reporting Profit, Loss 67 

Time Sales, Nat'l, Regional & Local. ... 41 

Time Sales, Past 10 Years 63 

Top 50 TV Markets 41 

U. S. Stations 754 

Writers 1151 

Television Affiliates Corp 1294 

Television Bureau of Advertising 1294 

Television Film Association 1294 

Television Homes in States 748 

TV Information Office 1294 

TV Program Export Assoc 1295 

TV Stations, Inc 1295 

TvB of Canada 1295 

TENNESSEE: AM Stations 545 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 655 

TENNESSEE: TV Stations 816 



23 



MISS TEENAGE AMERICA 




DIANE LYNN COX 
THE CINDERELLA OF THE NATION 



FUTURESONIC PRODUCTIONS, INC. 



3103 KOITH STREET 



DALLAS, TEXAS 



24 



%®m®m^^ EDITORIAL INDEX 



Territories & Possessions: 

AM Stations 609 

TV Stations 834 

TEXAS: AM Stations 554 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 656 

TEXAS: TV Stations 819 

Thailand TV 1070 

Theatres. Motion Pic. TV Equipped 1265 

TIME BUYER BIOS 167 

Ad Agency Time Buyer Bios 168 

Time Billings, Network TV 718 

Time Sales, TV for Past 10 Years 63 

Timing Devices 1256 

Title Page 1 

Todman, Bill — Article 858 

Toll-TV 1267 

Top 10 News Stories, 1961 83 

Trade Publications 1218 

TRANSCRIPTION 

COMPANIES 



— V — 



871 

Travel Bureaus 1256 

Turkey TV 1070 

TV FILM PRODUCERS AND 

DISTRIBUTORS 891 

TV Film Executive Who's Who 940 

Index — TV Executive Bio 939 

TV Industry Financial Data 69 

TV Sets. World-wide 1072 

TV STATIONS IN U. S 749 

Index 751 

Index, Canada 835 

Total Employment Ill 

TV Stations, Inc 1295 

TV Studio Designers 1256 

TvB of Canada 1295 



— U— 



Uniforms (Costumes) 1256 

Union, Organizations 1279 

United Arab Rep. TV 1070 

United Kingdom TV 1055-1070 

U.N. Radio Div. Public Info 1295 

Uruguay TV 1071 

U.S. Information Agency 1295 

U.S. International Stations 617 

U.S.S.R. TV 1071 

UTAH: AM Stations 576 

Families. Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 656 

UTAH: TV Stations 826 



Vaults, Print & Storage 1255 

Venezuela TV 1071 

VERMONT: AM Stations 579 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 656 

VERMONT: TV Stations ., 827 

VIRGINIA: AM Stations 580 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 656 

VIRGINIA: TV Stations 827 

VIRGIN ISLANDS: AM Stations 612 

VIRGIN ISLANDS: TV Stations 834 

Vocal Artists 1102 

Voice of America 1295 



— W 



WASHINGTON: AM Stations 589 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 656 

WASHINGTON: TV Stations 829 

Weil, Ralph N. — Article 658 

West Germany TV 1066 

WEST VIRGINIA: AM Stations 596 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 656 

WEST VIRGINIA: TV Stations 830 

Who's Who— TV Film Prod.-Dist 940 

Wire Services, News 79 

WISCONSIN: AM Stations 600 

Families, Population, Radio & TV Homes 

261-748 

Broadcasters Assoc 656 

WISCONSIN: TV Stations 831 

Wolf, Sidney J. — Article 209 

Working Press Foundation 1295 

Worldwide TV & Radio Sets 1072 

Writers Guild of America, East 1295 

Writers Guild of America, West 1295 

Writers, Radio-TV 1151 

WYOMING: AM Stations 607 

Families, Population, Radio & TV Homes 

261-748 

Assoc, of Broadcasters 656 

WYOMING: TV Stations 833 



— Y 



Yugoslavia TV 1071 

YUKON, CANADA: AM Stations 638 



25 




EY Broadcast Management, Inc. 

405 Park Ave., New York 17, N. Y. PLaza 2-7424 



k 



«•] 



I 



St. Louis, Mo. 

Top Negro Station 

in the market 



San Antonio, Texas. 
Leading Spanish station 
in the southwest 




wm:xmmk 



JOHN E. PEARSON 

National radio and television representatives 



Co. 
Inc. 



11 



J' '■■■■■■ ^Xs&%£}:^ ■'■■ 

■ ■■ ■' ■ :■:■■■.■ ■■■■...■■. ■■'.■■ .■■.■■■..■.■■■.. 






i^€Y Broadcast Ma 



gemeni, 



consultants to the broadcast industry 




ABC Films, Inc 892 

ABC-Paramount 

Records, Inc 887 

ABC Radio..., 196,197 

ABC Television 722, 723 

Ad Staff, Inc 1005 

Advertising Radio and 

Television Services, 

Inc 967 

Advertising Time Sales 

Inc 242 

Alban Corp., The 1105 

Alber, David O. Assocs.. .1108 

Allen, Mel 1157 

AM Radio Sales Co 238 

Anthony, Julian 1133 

Arnsten, Henry 1109 

ASCAP 996 

Associated Press 

4. Facing Page 1352 
& Run of Book 

Audio Prods, Inc 954 

Avery-Knodel, Inc 234 



— B— 



Baer, Norman 1120 

Baker, Mike 1171 

Banner Films, Inc 925 

Barnes Printing Co 98 

Barnett International 

Forwarders, Inc 1051 

Bartell Broadcasting Corp. . 465 

BBC TV Enterprises 706 

Beck, Jackson 1092 

Bell Sound Studios, Inc 120 

Berle, Milton 1088 

Better Broadcast Bureau, 

Inc 62 

Biever & Stein Prods.. Inc. . 121 
Big 3 Music Corp., The 

Inc 66 

Bodde Screen & 

Projector Co 1229 

Bonadettes 94 

Brandy Co 1109 

Bresee, Frank 1123 

Briggs, Lillian 1092 

British Information 

Services 22 



Britten, Bill 1086 

Broadcast Editorial 

Reports, Inc 853 

Broadcast Music, Inc. ... 52, 704 

Broadcast Time Sales 244 

Brunswick 882 

Burnett, Carol 1087 

Burns, Stan Z 1169 

Butler, Frank 1170 

Butler, Tracy. . 84 

Byoir, Carl & Assocs., 

Inc. 1106 



— C— 



Captial Cities Broad- 
casting Corp 458 

Capitol Transcriptions, 

Inc 876 

Carlson, Byron 1078 

Carr, Martin 1116 

Carrado, Nick 1091 

Caruso, Carl 1171 

Cates, Gilbert 1116 

CBS Films 900,901 

CBS Radio Network. . .202, 203 
CBS Television 

Network 730,731 

CBS Television Stations . . 2, 3 

Cellomatic Corp 1225 

Charles, George 1121 

Choreo Records 886 

Clark, Del 1173 

Clayton, Bob 54 

Cleary-Strauss-Irwin & 

Goodman 1151 

Cochran, Bill 1096 

Collyer, Bud 1097 

Community Club Awards. 20 

Como, Perry 6 

Concert Network, The 684 

Cooper, Frank Assocs. 

Agency Inc 855 

Co-Ordinated Marketing 

Agency Inc 926 

Coral 882 

Cornberg, Sol Assocs 1228 

Cox, Betty 1092 

Coy, Jim 1173 

Cristal Animation Inc 906 

Crockett, Jan 1090 

Cub Records 886 

27 



Dana. Bill 

Davis, Phil Musical 

Enterprises Inc 14 

Decca 882 

De Cyr, Zel 1098 

Devney Organ, The Inc. . . 244 

Dixon, Bob 1093 

Donaldson, Dan 1 168 

Dormann, Henry 1108 

Doty, Dick 1134 

Downs, Hugh 1080 

Ducommun, M. Co 72 

Dunnan & Jeffrey Inc 260 



— E— 



Eastern Sound Studios 874 

Eastman Kodak Co 708 

Economee TV 

Inside Front Covers 
Edwards, Ralph Prods. ... 68 
Eico Electronic Instrument 

Co., Inc 1227 

Elliott, Bob 1080 

Empire 971 

ERA, International Film 
and Recording Enter- 
prises, Inc 927 

Erickson, Corydon 1085 

Erickson, Helene 1098 

Erickson, Launcelot 1085 



— F— 



Faillace Prods., Inc 998 

Faye, Doris 1086 

Feist, Leo Inc 66 

Ferro, Mogubgub and 

Schwartz 974 

Filmex, Inc 958 

Filmvideo Releasing Corp. 849 

Filmways Inc 964 

Fitzmaurice, Michael 1098 

Ford, Art 1192 

Ford, Mary 42 

Format Films Inc 973 

Fox, Van B 1116 

Francis, Connie 1092 

Franklin, Joe 1090 




In 6 of America's Top 10 Markets 



Deep is RKO General's double exposure -extra penetration- 
Deep is the combined use of both RKO General radio and 
TV in the same area ... to give your message a one-two 
punch at less cost. 

For example, with RKO General radio you reach the 
"mobile market". . . hit the breadwinner on his 
way to and from work. And at the same time 
in most of these same areas, RKO General 
radio and TV team up to deliver a large, 
lucrative home audience. 
RKO General serves areas with a total of 
67 million big market consumers. 




RKO General Stations sell in more top markets, with more 
power, than any other independent chain. That's wtiy they're 
basic to any national advertising buy, 
Call your local RKO General Station or nearest RKO General 
National Sales Office for details on selling deep in 
America's Target Markets. 

NATIONAL SALES DIVISION OFFICES 

New York: Time-Life Bldg., LOngacre 4-8000 

Chicago: Tribune Tower, Superior 7-5110 

Hollywood: 5515 Melrose, Hollywood 2-2133 

San Francisco: 415 Bush Street, YUkon 2-9200 



A GENERAL TIRE ENTERPRISE 



NEW YORK WOR-AM/TV 
DETROIT CKLW-AM/TV 

SAN FRANCISCO kfrc-am 



LOS ANGELES khj-am/tv 

MEMPHIS WNBQ-AM/TV 

WASHINGTON, D. C. wgmsam 



28 






ADVERTISING INDEX 



910 



Fremantle International 
Inc 

French Broadcasting 

System 854 

Futuresonic Prods. Inc 24 



— G— 



General Artists Corp 92 

Gerald Prods, Inc 967 

German, W. J.. Inc. 

Facing Page 705 

Gill-Perna, Inc 240 

Given. Joe 1094 

Gleason, Jackie 846 

Gbchman. Leonard 

Assocs. 1107 

Goldsmith Assocs, Inc 1110 

Goldstein, Chuck Prods. 

Inc 10 

Goodman, Harry S. 

Prods. Inc 850 

Goodson-Todman Prods. . . 844 
Gordon Broadcasting Co. 

The 30 

Goulding, Ray 1080 

Grauer, Ben 1131 

Green, Annette Assocs.. .1108 

Green, George Assocs 1108 

Greer, Charlie 1192 

Grotto Restaurant, The... 1074 
Guffanti Film Labs. Inc 1252 



— H— 



Hamilton, Gene 1178 

Hammett, Gordon 1 172 

Harrice, Cy 1168 

Harrison, Harry 1176 

Harvey Cartoons 921 

Hazard. John 1122 

Herlihy, Ed 1166 

Hernon, Pat 1078 

Hill, Ruth K 1095 

Hirt. Al 1095 

Hobin, Bill 1123 

Hope, Bob 34 

Howard, Ted Assocs 1107 



—I— 



Idees Grandes, Inc 846 

hnpa Prods Ltd 852 

Independent Television 

Corp 12 

Ingels, Marty 88 

Inter. Electronics Corp... 1226 

Internatl. Video Tape 972 

Irwin-O'Donnell Prods. ... 78 
Ivy League Trio. The 1088 



-J— 



Jacobs, Arthur P., The 

Co., Inc 1106 

Jayark Films Corp 902 

Jeffreys, Allan 1100 

Jerome, Jerry Prods., Inc.. 1002 
Jordan, Lee 1176 



— K 



KATZ 26 

K-BOX 559 



KBTR 763 

KBTV 763 

KBUZ 30 

KCBQ 465 

KCCT 558 

KCMO 792 

KCOR 26 

KCUL 563 

KDKA 77,813 

KDKA-TV 77,813 

KDUB-TV 824 

KEDY-TV 824 

KERO-TV 192 

KEX 77 

KFAC 296 

KFMB, KFMB-TV 192 

KFRE-TV 758 

KGBS 87 

KLUE 568 

KMHT 568 

KMLA 686 

KMOX 436 

KORL 355 

KPAR-TV 824 

KPIX 77 

KPRC-TV 818 

KRLD 560 

KRLD-TV 820 

KSDO 30 

KTRK-TV 822 

KUDL 434 

KVER-TV 824 

KVTV 18 

KYA 465 

KYW, KYW-TV 77 

Kane, Paul M 1122 

Kaye, Sammy 1144 

Kert, Larry 1102 

Key Broadcast Manage- 
ments, Inc 26 

King, John Reed 1094 

Kirchner. Dick 1121 

Klavan and Finch 46 

Kozlow, Buckley (Bucky). . 1177 
Kraus, Herbert M & Co.. . .1110 
Kravitz, Sy 1124 



— L— 



London, Herbert K., Inc... 11 10 

Lavong, Reggie 1 192 

Leonard, Herbert B 64 

Lescoulie, Jack 48 

Levenson, Sam 1082 

Liebman, Max Prods. Inc.. 851 

Lindner, Vince 1 132 

"Logo" Ad Co 1251 

Love, James Prods. Inc... 961 

Lucas, Jim 38 

Lutsky, C. Israel 1093 

— Mc — 

McCarty, Milburn Assocs. 1110 

McMahon, Horace 1094 

McNeill, Don 1090 



— M— 



Malone, Bill 1078 

Mann, Rhoda 1076 

Manson, Eddy 1 146 

29 



Mars Broadcasting Inc. . . . 265 

Marshall, Mirianne 1077 

Marshall Organization 848 

MarshalL Rex ..1177 

Mawra, Joseph P 1124 

MCA 110 

Menacker, Sam 1154 

Mercury Records 884 

Metlis & Lebow 119 

MGM Records 886 

MGM TV 894.895 

Miller, Mitch 

Facing page 1 

Miller Music Corp.. 66 

Miss Teenage America ... 24 

Morgan, Rex 1084 

Morris, William, Agency 

Inc 108 

Morse-Gurtman Assoc 1111 

Murray, Jan 40 

Mutual Radio 218, 219 

Myerson, Bess 1082 



— N— 



National Telepix Inc 923 

National Video Tape 

Prods. Inc 50 

NBC Radio 226,227 

NBC Television 

Network 738,739 

Nelson, Ozzie & Harriet . . 44 
New Merritt Enter., Inc. . . 856 

Newhart, Bob 1098 

Norris, Kathi 56 

North American Philips 

Co. Inc 1222 

NTA 908 



O— 



O'Brien, Tom 1133 

Okon, Gloria 1094 

Olmsted Sound Studios, 
Inc 875 



— P— 



Pan-Video Prods 922 

Parker, Charlie Records. . 886 

Paul, Les 42 

Paul, Ralph 1175 

Peoples Broadcasting 

Corp 18 

Peters, Griffin, Wood- 
ward Inc 236 

Petker, Al 258 

PGL Prods. Inc 956 

Philbin, Jack...! 846 

Phillips. Hal & Assoc 1111 

Piper, Beverly 1089 

Piper, Buddy 1089 

Pomerantz, Charles A 1112 

Powers, Jack 1130 

Pressman. Gabe 1128 

Preview Theatres, Inc 970 

Pulse, Inc. The 96 



_Q_ 



Quinn, Carmel 1081 





Delightful segments in fine radio programming, 

as exciting and entertaining 

as attending an opening night, 

as mellow and misty as sunrise and sunset. 

. . . where fine programming draws on good music 

for true concert quality enjoyment 

Even advertising is carefully screened and timed 

never to intrude on listening pleasure. 




Phoenix 
plus FM • 



ESBO-San BiegO 



THE GORDON BROADCASTING CO; 



«**»»«*:-:t-:*»^^^^^ 



— R— 

Radio Cadena Nacional. .1026 
Radio Television Spots 

Prod 966 

Raeburn, Bryna 1079 

Rahall Stations 520 

Rattazzi Restaurant 112 

RCA Back Cover 

Recording Studios Inc 870 

Reeves Sound Studios 877 

Reimers, Ed 1096 

Richfield, Saul 1112 

RKO General 28 

Robbins Music Corp 66 

Roberts, Clete 1128 

Rogers, Bill. 1175 

Rogers & Cowan 1 104 

Rosen, Fred Assoc. Inc... 11 12 
Rote, Kyle 1158 

— S— 

Satire Public Relations 

Inc 1112 

Sande & Greene Prods. 

960, 999 

Sarra Inc 952 

Schenkel, Chris 1156 

Schneider, Dick 1116 

Scott, Fred 1172 

Scott, Raymond Enter- 
prises Inc 1001 

Seely, John Assocs 962 

Sesac Inc 1020 

Selling Thru Sound 1004 

Seven Arts Assoc. Corp.. . 890 
Seven League Prods. Inc.. .1120 
Shaffer, Sy Enter., Inc... 1003 

Sharbutt, Del 1134 

Sheldon, Herb 1096 

Shipley, Bill 1166 

Smith, Verne 1078 

Softness Group, The 1113 

Solters, O'Rourke & 

Sabinson Publicity 1113 

Sports Network Inc 50 

Stark. Howard E 241, 752 

Stark, Wilbur 924 

Sterling Information 

Services, Ltd 74 

& Inside Back Covers 

Sterling, Jack 1096 

Sterling TV. Co. Inc 920 

Storer Broadcasting Co. . . 86, 87 

Stratton, Inger 1099 

Streech, Wilbur Prods. 

Inc 969 

Sumner, E. S. Corp 243 

Swanson, Robert Prods. . 1000 
Swayze, John Cameron ... 1 100 

Swift, Allen 1174 

Sylvern, Hank 1146 

Synnott Travel Bureau. . . 60 

— T— 

Taubman, Paul 1144 

Taylor, Brooke 1167 

TelAruba 465 

TeleCuracao 465 



ADVERTISING INDEX 



TeltHaiti *465 

TeleGuide . . Inside Back Cover 
Tele-Sound Prods. Inc. ... 965 

TVAR, Inc 239 

Television B'cast. Svce. Inc. 968 

Television Graphics 963 

Television Industries Inc. . . 928 

Thomas, Danny 36 

Tillotson, Johnny 1100 

Time-Life Broadcast 

News Service 308 

Tonken, Phil .....1174 

Transcontinent Televison 

Corp 192 

Triangle Stations 758.808,810 



— U— 



Ullman, Richard H. Inc... 16 
United Press International 8 
United Recording Labs Inc. 878 
Universal Recording Corp. 870 

U. S. Steel 70 

U. S. Television 

Newsfilm Inc 1128 



— V— 



Valentino, Thomas J. Inc. 873 
Van Vooren, Monique .... 1084 
Verve Records 886 



— W— 



WADO 465 

WAGA-TV 87 

WAPA 611 

WAVZ 321,484 

WAZL 526 

WBCN-FM 684 

WBTV 750 

WBZ 77 

WBZ-TV 77 

WBZA 77 

WCBG 522 

WCCC 320 

WCKR-Radio 766 

WCKT-TV 766 

WDAF, WDAF-TV 192 

WEEZ 523 

WFAA-TV 821 

WFAS 485 

WFBG-TV 808 

WFBL 483 

WFBM-TV 776 

WFUN , 334 

WGAR 18 

WGBS 87 

WGN Radio 360 

WGN TV 774 

WGR, WGR-TV 192 

WHCN-FM 684 

WHCU 463 

WHDH 407 

WHDH-TV 786 

WHLM 526 

WHN 87,466 

WHOL 526 

WHOM 468 

WIBG 87 

WIL 438 

31 



WIND 77 

WINS 470 

WITI-TV 87 

WJBK, WJBK-TV 87 

WJQS 429 

WJW, WJW-TV 87 

WJZ-TV 77 

WRAP 520 

WLCY 520 

WLEE 586 

WLIB 472 

WLYH-TV 810 

WMAR-TV ...• 785 

WMCA 474 

WMMN 18 

WMMW 26 

WNAR 520 

WNAX 18 

WNCN-FM 684 

WNEP-TV 192 

WOKY 465 

WOR 262 

WOWO 77 

WPTR 456 

WQTY 520 

WQXI 344 

WQXR 476 

WRFD 18 

WRIT 604 

WROW 458 

WSAI 502 

WSB 770 

WSMB 397 

WSPD, WSPD-TV 87 

WTAE 812 

WTAL 526 

WTBO 404 

WTFM 686 

WTIC, WTIC-TV ....322,323 

WTRY 321.484 

WTTM 18, 452 

WTVJ 767 

WWCO 324 

WWDC 327 

WWIL 331 

WWNR 520 

WWRL 478 

WXCN-FM 684 

Wallace, Mike 1097 

Wasey, Erwin, Ruthrauff 

& Ryan. Inc 116 

Weed. Buddy 1100 

Wendell, Bill 1099 

Westinghouse Broad- 
casting Co 76, 77 

Wheel, Patricia 58 

Wilson. Ray 1132 

Winters, Jonathan 1083 

Wolper, Prods. Inc 919 

Wormser. Jack Agency 

The 1114 



Young & Rubicam, Advt.. 114 

— Z— 

Ziv-United Artists Inc. 

Inside Front Covers 



Hi§j§|# 



INTERNATIONAL 



RADIO i TELEVISION 






THE NATIONAL DAILY NEWSPAPER OF COMMERCIAL RADIO AND TELEVISION 

1501 BROADWAY, NEW YORK 36, N. Y. TELEPHONE: Wisconsin 7-6336 

Chas. A. Alicoate 

President & Publisher 

Marvin Kirsch 

Assoc. Pub. -Gen. Mgr. 



Arthur Perles 

Editor 



Arthur Simon 

Advertising Manager 



Melvin J. Silverberg 

Editor 
Radio Annual-TV Year Book 



H. WILLIAM FALK 

Associate Editor 

SHELBY COOPER 

Staff Writer 



DAVID DUNHAM 

Editorial Staff 

CARLOTTA RADKE 

Advertising Staff 

ELIZABETH RAE McKEAN 

Business Dept. 



TED GREEN LEONARD GARDNER 

Columnist Staff Writer 

THOMAS FITZSIMMONS 

Night Make-up Editor 

MORRIS ALTSCHULER 

Circulation & Production Mgr. 

RICHARD ALLEN ROBERTA SIRICO 

Assistant Circulation Mgr. Editorial Staff 

RALPH TYLER 

Staff Writer 

DOROTHY THOMAS 

Advertising Staff 



BETTY MILLER 

Bookkeeping 



Publishers of 

RADIO-TELEVISION DAILY 

RADIO ANNUAL-TELEVISION YEAR BOOK 



WEST COAST OFFICE 

Lawrence B. Krasner 

Vice-Pres. & Gen. Mgr. 

6425 Hollywood Blvd. 

Phone: Hollywood 9-3951 



CHICAGO BUREAU 
Hal Tate 

192 N. Clarke St. 
Phone: ANdover 3-6520 



WASHINGTON BUREAU 

Harry Lando 

Office: 1126 National Press Building 
Telephone: Executive 3-4808 

CANADIAN BUREAU 
Jules Larochelle 

Room 314, Belmont St., Montreal 

LONDON BUREAU 
Peter C. Dovalle 

6 Romany Gardens 
Sutton, Surrey, England 



MEXICO CITY OFFICE: Pedro Mario Amaro, Apartado 56, Taxco, Gro., Mexico. ROME OFFICE: John Perdicari, Via Monte 
delle Gioie 9. PUERTO RICAN BUREAU: Antonio Alfonso, Edifielo Ochoa, San Juan, P. R.; P. 0. Box 3485, Telephone: 
3-2750. FAR EAST BUREAU: Glenn F. Ireton, Manager. Office: 58 Kamiyama-Cho, Shibuya-Ku, Tokyo, Telephone: 46-4324. 
MADRID OFFICE: Bobby Deglane, Edificio Espana, Grupo 4, Planta 14. 

32 



*jr „„,„^ 

| Statistical Highlights of 1961 | 

Important Industry Facts & Figures 

h i 



FCC BROADCAST ROUNDUP 




(At close of Fiscal Year 1961) 


' 


Total commercial AM broadcast authorizations 


3,757 


Commercial AM stations operating 


3,602 


Commercial AM stations under construction 


155 


Total commercial TV broadcast authorizations 


650 


Commercial TV stations on the air 


543 


VHF stations on the air 


456 


UHF stations on the air 


76 


TV translator stations on the air 


279 


Educational TV stations on the air 


54 


Commercial FM stations on the air 


889 


Educational FM stations on the air 


186 



Number of TV sets in use in the United States at end of 1961 54,750,000 

Number of radio sets in use in the United States at end of 1961 179,890,000 

Number of color TV sets in use, approximately 1,000,000 

Total Radio-TV industry revenue, 1960. . • $1,866.3 million 

Combined Radio-TV income (before tax) (9.6% above '59) $290.0 million 

Total TV revenue, 1960 (9% above '59) $1,268.6 million 

Total TV time sales (before commission to agency reps) . . . . • $951.9 million 

Derived from sale of network time $372.9 million 

Derived from non-network time sales • . $579.0 million 

Total 1960 TV broadcast expense (8.8% above '59) $1,024.5 million 

Total TV broadcast income (before tax) (9.8% above '59) $241.1 million 

Derived from three Networks and 15 O & O stations. . • $95.2 million 

Derived from 515 other TV stations $148.9 million 

Revenues of three TV Networks and 15 O & O stations $640.7 million 

Median profit (before tax) of 99 pre-freeze TV stations, 1960 $1,082 million 

Median profit (before tax) of 254 post-freeze TV stations $117.0 thousand 

Median profit (before tax) of 389 TV stations, 1960 $166.0 thousand 

Median loss, 118 TV stations, 1960 $44.0 thousand 

(Continued on Page 35) 
33 




^Afope C^nterpniei; Jrnc. 
^Motiuwooa, L*aufornia 



34 



♦,♦♦,♦♦,♦♦,♦♦,♦♦,,♦♦,♦•,♦♦.♦♦.♦♦,♦♦.*♦,♦♦,♦♦,♦♦,♦♦,♦♦,♦♦,♦♦,»•,»♦.»♦,*♦.♦♦,•♦.♦♦ ,♦♦,*♦.»♦»♦ .»♦♦♦♦,♦ 



STATISTICAL HIGHLIGHTS OF 1961 



(Continued from Page 33) 



NUMBER OF NETWORK AFFILIATES AND O & O STATIONS 



ABC 

CBS 

KBS 1125 

MBS 441 — 

NBC 191 182 



Number of 




Number of 




Affiliates 




O & O Stations 




tadio TV 


AM 


FM 


TV 


386 267 


6 


5 


5 


211 250 


7 


7 


5 



Number of radio stations in Canada 213 

Number of radio stations in Mexico 399 

Number of member stations, Radio Cadena Nacional, S. A 54 

Number of radio stations in Haiti 6 

Number of radio stations in Dominican Republic 37 

Number of radio stations in the Bahamas 1 

Number of radio stations in Jamaica 8 

Number of radio stations in Guam 1 

Number of radio stations in Puerto Rico 30 

Number of radio stations in the Virgin Islands 2 

Number of TV stations in Canada 75 

Number of TV stations in Mexico 25 

Number of TV stations in Haiti 1 

Number of TV stations in the Dominican Republic 3 

Number of TV stations in Guam 1 

Number of TV stations in Puerto Rico 6 

Number of TV stations in the Virgin Islands 1 

Number of subscribers to the NAB Radio Code 1,050 

Number of subscribers to the NAB Television Code 416 

Canadian Association of Broadcasters, Radio members 159 

Canadian Association of Broadcasters, TV members 51 

Active members of the NAEB (TV, AM & FM stations) 226 

Worldwide total of radio receivers, excluding U. S., its territories, and 

Canada 188,000,000 

Worldwide total of wired speakers, excluding U. S., its territories, and 

Canada , 40,000,000 

Comparative spot radio time sales figures, 4th quarter 1961 esti- 
mated at $55,000,000 

Fourth quarter 1961 spot TV time sales figures estimated at $177,753,000 

(Continued on Page 37) 

35 



THE DANNY THOMAS SHOW 

TENTH SEASON COMING UP 




V\L 



%! A 

I 



Sponsored by 

GENERAL FOODS 
BENTON & BOWLES 



CBS-TV 

Produced By 

MARTERTO ENTERPRISES, INC. 

Exclusive Management 

WILLIAM MORRIS AGENCY 



i»$$ms^»»$«^»^»3a$»»»««$^»»»»»n«$8^ STATISTICAL HIGHLIGHTS OF 1961 

(Continued from Page 35) 

Average broadcasting expense of 503 TV stations, 1960 $1,117 million 

Radio revenues for 1960 (6.7% above 1959) $597.7 million 

Radio profits, 1960 (8.3% above 1959) . . • $45.9 million 

Total revenues of 4 nationwide Radio Networks, including 19 O & O 

stations (4.3% above 1959) $63.0 million 

Combined revenues of 3,451 AM, AM-FM, and 218 independent FM 
stations, 1960 • $534.7 million 

Proifits of the above group before federal income tax (8.3% above 

1959) • $48.9 million 

Time sales for four Networks and 3,470 AM stations (6.8% above 

1959) • $555.59 million 

Median profit of 2,303 AM stations, 1960 $10.8 thousand 

Median loss of 1,078 AM stations, 1960 $ 8.5 thousand 

FM station revenue of 218 independent stations, 1960 $5.3 million 

Expenses for the above stations totalled 8.2 million, a loss of $5.9 million 

Revenue from 234 FM stations operated by AM licensees, 1960 $3.6 million 

Food and grocery products led expenditures of national & regional 
spot TV advertisers by product classification, 3rd quarter 1961, 
with outlays of $29,163,000 

Spot TV expenditures by national & regional advertisers for 3rd 
quarter 1961 were $127,644,000 

Top TV spot advertiser, 3rd quarter 1961 was Procter & Gamble 
with expenditures of $13,687,700 

Number of radio sets sold in 1961 (8% above 1960) 22,000,000 

Car radio listening averaged 56 minutes per day in 1961 for a weekly 
total of 6 hrs., 34 min. 

TV homes delivered by average network programs daytime, Mon.- 
Fri., in December 1961 were 2,814,000 

TV homes delivered by average network programs nighttime, Mon.- 

Sun., in December 1961 were 8,114,000 

Average hours of radio usage per home per day in 1961 was 1 hr., 44 min. 

Total full-time employment for three TV Networks and 530 sta- 
tions, 1961 35,721 

Total part-time employment for the above group 4,891 

Total employment, all TV Networks and stations '. 40,612 

I At close of fiscal 1961, outstanding broadcast authorizations of all 

classes totalled 13,845, representing a net gain for the year of 2,666 

37 




JIM LUCAS 

Concentration — NBC-TV 
Jim Lucas Show — WNBC 



38 



50 Leading National Spot Radio Markets 






fFisca/ Year 7967J 



No. 0/ 
Stations 
Rank Market Reporting 

1. New York, N. Y 30 

2. Chicago, 111 26 

3. Los Angeles, Calif 30 

4. Philadelphia, Pa 21 

5. Detroit, Mich 11 

6. Boston, Mass 17 

7. San Francisco-Oakland, Calif 18 

8. St. Louis, Mo 14 

9. Cleveland, ■ 9 

10. Washington, D. C 17 

11. Cincinnati, 8 

12. Pittsburgh, Pa 20 

13. Buffalo, N. Y 11 

14. Minneapolis-St. Paul, Minn 12 

15. Baltimore, Md 15 

16. Kansas City, Mo 9 

17. Hartford, Conn 5 

18. Houston, Tex 11 

19. Atlanta, Ga 18 

20. Dallas, Tex 12 

21. Miami, Fla 13 

22. Seattle, Wash 18 

23. Milwaukee, Wise 8 

24. Columbus, 6 

25. Portland, Ore 16 

26. Indianapolis, Ind 6 

27. Louisville, Ky 9 

28. Des Moines, la 6 

29. Albany-Schenectady-Troy, N. Y 9 

30. Providence-Pawtucket, R. I.-Mass 12 

31. Denver, Colo 18 

32. Rochester, N. Y 6 

33. New Orleans, La 10 

34. Memphis, Tenn 10 

35. San Antonio, Tex 10 

36. San Diego, Calif 9 

37. Sacramento, Calif 6 

38. Omaha, Neb 7 

39. Syracuse, N. Y 9 

40. Nashville, Tenn 8 

41. Dayton, 5 

42. Tampa-St. Petersburg, Fla 15 

43. Richmond, Va 8 

44. Cedar Rapids, la 3 

45. Birmingham, Ala 12 

46. Charlotte, N. C 7 

47. Fort Worth, Tex 7 

48. Jacksonville, Fla 11 

49. Oklahoma City, Okla 8 

50. Fresno, Calif ' . 9 

(*) Before commissions to ag-encies, representatives and others. 
Source: FCC 



Time Sales 

National, 

Regional 

advertisers 

and sponsors' 



$26,612,905 

12,374,150 

9,241,312 

6,923,580 

6,770,324 

5,214,804 

5,113,143 

3,744,028 

3,437,987 

3,420,143 

3,081,333 

3,037,523 

2,505,245 

2,491,049 

2,308,365 

2,090,350 

1,986,447 

1,947,639 

1,873,491 

1,871,500 

1,817,432 

1,741,714 

1,659,062 

1,649,471 

1,598,354 

1,576,674 

1,537,961 

1,493,004 

1,396,142 

1,323,933 

1,322,334 

1,285,876 

1,256,081 

1,217,779 

1,213,095 

1,188,360 

1,122,124 

1,011,525 

984,011 

947,313 

941,914 

926,760 

874,938 

874,411 

859,598 

852,711 

843,261 

811,209 

798,149 

724,629 



39 




J 



URRAY 

CHARGE ACCOUNT" — NBC-TV 

Monday to Friday — 2:00 P.M. to 2:30 PM EST 



.11; 



: :.||5|;| 



Li 



Management: 
William Morris Agency 



40 



50 Leading National Spot Television Markets! 



9*^S^^*<^**'**'*<**'**'**'*<*^**'**'*****'**'**'**'**'**'**'*^^'**'*^^* i '* i ''**' i 



♦♦♦♦*♦♦♦♦♦♦♦♦♦♦ »V«VhVmVVhVmWmmmVhWhVmW« 



(F/sca/ Year 7 96 7 J 



Time 5aZes 
A/ata'owaZ, 

No. o/ Regional, 

Statioyis advertisers 

Rank Market Reporting and sponsors* 

1. New York, N. Y 7 $59,628,711 

2. Los Angeles, Calif 7 28,012,507 

3. Chicago, 111 4 27,932,679 

4. Philadelphia, Pa 3 18,519,832 

5. Boston, Mass 3 13,869,110 

6. Detroit, Mich 3 10,798,087 

7. Pittsburgh, Pa 3 10,726,979 

8. Cleveland, 3 10,391,390 

9. San Francisco-Oakland, Calif 4 9,791,446 

10. St. Louis, Mo 4 8,136,610 

11. Washington, D. C 4 7,579,298 

12. Hartford-New Haven-New Britain, Conn 5 7,016,968 

13. Buffalo-Niagara Falls, N. Y 3 6,908,883 

14. Baltimore, Md 3 6,204,613 

15. Milwaukee, Wise 4 5,877,647 

16. Cincinnati, 3 5,656,103 

17. Kansas City, Mo 3 5,606,106 

18. Seattle-Tacoma, Wash 5 5,488,100 

19. Minneapolis-St. Paul, Minn 4 5,413,561 

20. Indianapolis-Bloomington, Ind 4 5,406,294 

21. Houston-Galveston, Tex 3 5,287,955 

22. Dallas-Fort Worth, Tex 4 5,234,258 

23. Miami, Fla 3 4,950,197 

24. Columbus, O 3 4,597,430 

25. Portland, Ore 3 4,554,490 

26. Atlanta, Ga 3 4,398,754 

27. Denver, Colo. 4 3,634,025 

28. Sacramento-Stockton, Calif 3 3,545,146 

29. Albany-Schenectady-Troy, N. Y 3 3,504,257 

30. New Orleans, La 3 3,471,747 

31. Memphis, Tenn 3 3,138,831 

32. Tampa-St. Petersburg, Fla 3 2,983,439 

33. Oklahoma City-Enid, Okla 3 2,833,120 

34. Harrisburg-Lancaster-York-Lebanon, Pa 5 2,791,432 

35. Rochester, N. Y 3 2,591,360 

36. Des Moines, la 3 2,387,922 

37. Omaha, Neb 3 2,360,536 

38. San Antonio, Tex 4 2,304,452 

39. Johnstown- Altoona, Pa 3 2,193,441 

40. Norfolk-Portsmouth-Newport News-Hampton, Va. . . . 3 2,156,036 

41. Tulsa, Okla 3 2,095,105 

42. Spokane, Wash 3 2,066,579 

43. Nashville, Tenn 3 1,939,130 

44. Charleston-Oak Hill-Huntington, W. Va.-Ashland, Ky. 4 1,895,817 

45. Wichita-Hutchinson, Kan 3 1,736,103 

46. Phoenix-Mesa, Ariz 4 1,704,756 

47. PortlandnPoland Springs, Me 3 1,658,969 

48. Fresno, Calif 3 1,658,056 

49. Springfield-Decatur-Danville-Urbana, 111 .- 5 1,639,384 

50. Flint-Saginaw-Bay City, Mich 3 1,579,783 

(*) Before commissions to agencies, representatives and others. Source: FCC 

41 



"LES PAUL & MARY FORD" 




Columbia <J\ecordd 

Personal Management 

GRAY J. GORDON 
TEmpleton 8-2746 



(fib J on yuitarJ 



37 WEST 57th STREET 
NEW YORK 19, N. Y. 



42 



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43 



"The Adventures of Ozzie and Harriet" 




11th SEASON ON TELEVISION 
TELEVISED OVER ABC-TV EVERY WEEK 



♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.»♦.♦♦.♦♦.♦♦>♦.♦♦.♦♦.♦♦.♦♦.♦♦.*♦.♦♦>♦.♦♦>♦>♦♦♦♦♦*♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦«♦»♦♦♦♦ 



FCC Report of the Number of Authorized, 
Licensed and Operating Broadcast Stations 






Year 



Pending 
Grants Deletions applications Licensed 



CP's 

on air 



Total 
on air 



CP's not Total 

on air authorized 



COMMERCIAL AM 



1955 161 

1956 197 

1957 232 

1958 132 

1959 159 

1960 92 

1961 178 



18 


304 


2,719 


13 


2,732 


108 


2,840 


18 


389 


2,871 


25 


2,896 


124 


3,020 


11 


431 


3,044 


35 


3,079 


159 


3,238 


17 


536 


3,218 


35 


3,253 


100 


3,353 


12 


679 


3,328 


49 


3,377 


123 


3,500 


11 


822 


3,442 


41 


3,483 


98 


3,581 


2 


702 


3,545 


57 


3,602 


155 


3,757 



COMMERCIAL, FM 



1954 , 27 

1955 27 

1956 31 

1957 40 

1958 98 

1959 153 

1960 165 

1961 200 



54 


5 


44 


6 


37 


10 


26 


24 


24 


57 


18 


71 


22 


114 


20 


97 



529 
525 
519 
519 
526 
578 
700 
829 



24 
15 
11 
11 

22 
44 
41 
60 



553 


16 


569 


540 


12 


552 


530 


16 


546 


530 


31 


560 


548 


86 


634 


622 


147 


769 


741 


171 


912 


889 


203 


1,092 


117 


6 


123 


124 


3 


127 


126 


10 


136 


135 


13 


148 


147 


10 


157 


154 


11 


165 


165 


16 


181 


186 


13 


199 



1954 9 

1955 7 

1956 13 

1957 17 

1958 11 

1959 16 

1960 20 

1961 21 



EDUCATIONAL FM 



117 
121 
126 
135 
144 
150 
161 
176 




3 



3 
4 
4 

10 



COMMERCIAL TV 



1955 67 

1956 60 

1957 55 

1958 35 

1959 24 

1960 22 

1961 33 



58 


127 


137 


321 


458 


124 


582 


25 


128 


186 


310 


496 


113 


609 


13 


129 


344 


175 


519 


132 


651 


21 


125 


427 


129 


556 


109 


665 


22 


114 


475 


91 


566 


101 


667 


36 


106 


481 


98 


579 


74 


653 


36 


80 


497 


56 


543 


97 


650 



TV TRANSLATOR 



1958 88 

1959 96 

1960 60 

1961 420 

1957 8 

1958 4 

1959 6 

1960 6 

1961 4 



6 


34 


92 





92 


64 


156 


7 


27 


158 





158 


87 


245 


3 


19 


233 





233 


69 


302 


19 


685 


279 





279 


424 


703 



EDUCATIONAL TV 






8 


14 


12 


26 


23 


49 





9 


29 


3 


32 


21 


53 





7 


37 


6 


43 


16 


59 


1 


7 


40 


7 


47 


17 


64 


1 


9 


43 


11 


54 


13 


67 



Any seeming: discrepancy in the relation of grants and deletions during the year to total authorizations 
at the close of the year is due to reinstatement of some deleted authorizations and other considerations 
impossible to detail in this general table. Figures shown are for close of each fiscal year. 






45 




KLAVAN and FINCH 



46 






Current Authorizations of Broadcast 
Services By Classes, Fiscal Year 1961 

"♦♦♦ ♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦%♦♦♦▼♦•♦♦♦♦♦♦♦%♦♦♦♦ ♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦^♦♦♦^ ♦♦♦♦♦♦♦♦♦♦♦♦♦♦ ♦♦♦♦♦♦♦♦# 

Jwwe #0, June 50, Increase or 

Class 1960 1961 (Decrease) 

Commercial AM 3,581 3,757 176 

Commercial TV 653 650 . (3) 

TV Translators* 302 703 401 

TV Repeaters* 1,044 1,044 

TV Boosters* . , 1 1 

Educational TV 64 67 3 

Auxiliary TV 1,093 1,254 161 

Experimental TV 24 27 3 

Commercial FM 912 1,092 180 

Educational FM 181 199 18 

International 5 4 (1) 

Remote Pickup 4,279 4,943 664 

Studio-Transmitter-Link 65 69 4 

Developmental 4 4 

Low Power Auxiliary (Cueing) 16 31 15 

Total 11,179 13,845 +2,666 

* Translators, repeaters and boosters enable signals of a regular TV station to be received and converted 
to another channel, amplified and retransmitted to communities where other direct reception is 
unsatisfactory. 

Status of Broadcast Authorizations 



Operating Construction 
Class authorizations permits 

Commercial AM 3,602 155 

Commercial TV 553 97 

TV Translators 637 66 

TV Repeaters * 1,044 

TV Boosters 1 

Educational TV 54 13 

Commercial FM 889 203 

Educational FM '. . . . 186 13 

Total '. 6,965 548 

Source: FCC 

47 



>♦♦♦♦>*>♦ »*>»♦» ♦♦>V»»>»»^>V*V»*>t*V*»*«*»>*>»'»»'«-» >♦*♦»♦♦'♦*♦♦♦»♦♦ >♦-♦»■>♦>♦♦♦♦<> 



Comparison of Closing Prices 
For Industry Stocks, 1960 to 1961 



:m:s*:*:««:**u-^^^ 



NEW YORK STOCK EXCHANGE 



Company 



Closing Price Net Change for Year 

Dec. 31 Dec. 31 

1960 1961 Plus Minus 



Admiral Corp. . . 11% 

AB-PT 45% 

AT & T... 104% 

CBS 35% 

Columbia Pictures 22% 

Crowell- Collier 39 

Decca 38 

Disney 27% 

Eastman Kodak 113 

General Precision 55 

General Telephone 27 % 

Hazeltine Corp 26 1 / 4 

Loew's Theatres 16% 

Magnavox 47 % 

MCA 37 

NAFI 30% 

National Theatres 5% 

Plough 70 

RCA 51 

Storer \ 28% 

20th Century-Fox 41% 

United Artists 31% 

Warner Bros 52% 

Westinghouse 49 % 

Zenith* 34 



17% 


5% 




45 y 8 


— 


— 


136% 


31% 




39% 


4 




28% 


5% 




39 


— 


— 


40% 


2% 




37 


9% 




111% 




1% 


58% 


3% 




29 


1% 




32 


5% 




43% 


27% 




42% 




5% 


79 


42 




33% 


2% 




6% 


% 




86 


16 




53% 


2 V4 




28% 




% 


35% 




6Y4. 


31% 


% 




82% 


29% 




38% 




10% 


73 


39 






230% 


24 




Net change: 


+ 206% 



Adjusted for 3 for 1 split. 



(Continued on Page 51) 



49 



SERVICES AVAILABLE 




Regional networks arranged and maintained with part or complete 

responsibility accepted for special events and sports — live or tape. 

Live or video tape remote pickups anywhere in the United States. 

Telephone No. MUrray Hill 2-0117 




TOTAL TAPE Services for recording, editing, playback — studio 
or remote anywhere in the United States. 

Telephone No. MUrray Hill 2-3627 

SPORTS NETWORK INC. 
NATIONAL VIDEO TAPE PRODUCTIONS INC. 

36 West 44th Street New York 36, N. Y. 



•♦*•♦♦•♦♦'♦%•♦♦•*♦•♦♦•♦♦>»'♦♦'♦♦•♦»•* 



COMPARISON OF CLOSING STOCK PRICES 



(Continued from Page 49) 



AMERICAN STOCK EXCHANGE 



Company 



Closing Price Net Change for Year 

Dec. 31 Dec. 31 

1960 1961 Plus Minus 



Capital Cities 10% 

Desilu 10% 

Esquire 19 % 

MPO 9% 

Reeves 6 % 

Technicolor 13 

TelePrompTer 10 

Trans-Lux 14% 

TV Industries 2% 



20% 


10 


8% 




15% 




12% 


3% 


6% 


% 


26% 


13% 


15% 


5% 


16% 


2% 


2% 


— 



2 

3% 



35% 5% 

Net change: + 29% 



Compai 



OVER THE COUNTER* 

Closing Price 

Dec. 31 Dec. 31 

1960 1961 



Net Change for Year 
Plus Minus 



Bartell 3% 

Jerrold 7 

Meredith 41% 

Metromedia 19 

Official Films 2% 

Scranton 2% 

Sterling TV 1% 

Taft 12% 

Wometco 12% 



3% 



35% 




6% 


16% 




2% 


2% 


% 




7% 


5 




3% 


1% 




17% 


5% 




26% 


14 




' 


26% 


9 




Net change: 


+ 17% 



* Bid Quotations 



51 



bmH 



A 



MUSIC 
IN ALL 
DIMENSIONS 



Composers, writers and publishers bring to BMI music which 
encompasses all forms, all styles, all dimensions. 

The BMI repertory is complete in every musical category— 
from the Pulitzer Prize-winning Symphony of Walter Piston 
to the current popularity of "The Twist." 

The BMI catalog is kept constantly up-to-date... and at 
the top in every category. Among the honors and achievements 
in music during 1961 are these from the BMI repertoire... 



SYMPHONIC 

Walter Piston— Pulitzer Prize— "Symphony No. 7" 

CHAMBER 

Elliott Carter— First Prize, International Rostrum of 
Composers, UNESCO— "Second String Quartet" 

OPERA 

Alban Berg— "Wozzeck"— Featured at the New York 
Metropolitan Opera 

BALLET 

Gunther Schuller— "Variants"— Performed by the 
New York City Center Ballet Co. 



POP 



"The Twist"— originally written and first recorded by 
Hank Ballard— published by Lois Music Publish- 
ing Co. 



JAZZ 

George Russell— chosen Top "New Star" arranger- 
composer by Down Beat's 9th Annual International 
Jazz Critics Poll 

COUNTRY S WESTERN 

Harlan Howard— voted "favorite song writer" in the 
Billboard 14th Annual Disc Jockey Poll 

MUSICAL COMEDY 

Jerry Herman— current Broadway smash hit— "Milk 
& Honey" 

MOTION PICTURES 

Academy Award Winner— "Never On Sunday" 



In other categories, too, such as Latin American, sacred and 
gospel, rhythm and blues, including rock and roll, and 
popular ballads, both American and European, BMI-affil- 
iated composers, writers and publishers are prominently 
represented. 



Serving Music Since 1940 
BROADCAST MUSIC INC. • 589 Fifth Avenue, New York 17, N. Y. 






♦ ^^♦'♦♦'♦♦'♦♦'♦♦'♦♦'♦♦'♦♦'♦♦'♦♦'♦♦•♦♦•♦♦•♦♦•♦♦•♦♦•♦♦•♦♦>* ♦♦♦♦♦♦♦♦ 4 



1961 Television Homes Delivered 
By Average Network Programs 



# 



(Comparative Figures For 1958 to 1961 
Average Audience Basis) 



DAYTIME TV HOMES 
(Monday-Friday) 



1961 

January 3,330 

February . .' 3,142 

March 2,908 

April 2,908 

May 2,533 

June 2,673 

July 2,814 

August 2,814 

September 2,439 

October 2,392 

November . 2,626 

December 2,814 



Homes 


Delivered 




(Thousands) 




1960 


1959 
3,018 


1958 


3,308 


3,672 


3,212 


3,019 


3,019 


3,268 


2,842 


3,550 


2,586 


2,461 


3,037 


2,511 


2,328 


2,217 


2,597 


2,322 


2,593 


2,531 


2,555 


2,298 


2,531 


2,524 


2,368 


2,260 


2,446 


2,370 


2,350 


2,520 


2,124 


2,712 


2,808 


2,343 


2,848 


2,761 


2,470 



NIGHTTIME TV HOMES 
(Monday-Sunday) 



1961 

January 9,052 

February 8,911 

March 8,723 

April 8,583 

May 7,316 

June 6,519 

July 5,863 

August 6,191 

September 7,035 

October 7,223 

November 8,114 

December 8,114 

Source: A. C. Nielsen. 



Homes Delivered 
(Thousands) 

1960 1959 



9,114 
8,993 
8,629 
8,322 
7,367 
6,405 
6,083 
6,130 
7,375 
7,781 
7,976 



1958 

8,861 
8,993 
8,598 
8,043 
7,122 
6,615 
6,000 
6,199 
7,288 
7,914 
8,482 
8,503 



t<M>>*>*>*>*>*>*>*>*>«A 



5.3 




BOB CLAYTON 



Represented by ASHLEY-STEINER — MU 8-8330 



Table- 
Year Portable 

1953 2,904,135 

1954 4,007,040 

1955 4,217,653 

1956 4,754,787 

1957 3,976,961 

1958 2,936,321 

1959 3,361,406 

1960 3,235,506 

Note: Figures discontinued in 1961. 



Retail Sales 






Phono- 




Console 


Combi. 


Total 


3,225,191 


211,245 


6,370,571 


3,183,584 


126,410 


7,317,034 


3,090,828 


112,603 


7,421,084 


2,556,845 


75,397 


7,387,029 


2,486,412 


96,847 


6,560,220 


2,080,999 


122,762 


5,140,082 


2,224,762 


162,508 


5,748,676 



2,489,849 219,690 5,945,045 



Portable-Console-Combination 

Television Set Production Figures 

Table & Phono- $ Value 

Year Portable Console Combi. Total (000 Omitted) 

1947 116,315 37,039 25,217 178,571 50,000 

1948 646,509 179,181 149,310 975,000 230,000 

1949 1,792,691 989,220 218,089 3,000,000 580,000 

1950 2,941,560 3,820,060 702,180 7,463,800 1,350,000 

1951 2,275,901 2,774,859 334,038 5,384,798 956,986 

1952 2,837,507 3,038,895 219,878 6,096,280 1,049,000 

1953 3,224,724 3,755,340 235,763 7,215,827 1,230,298 

1954 4,249,339 3,011,536 85,840 7,346,715 1,028,540 

1955 , 4,439,676 3,199,796 117,049 7,756,521 1,071,020 

1956 4,753,787 2,556,845 75,397 7,387,029 938,596 

1957 3,845,807 2,433,449 120,089 6,399,345 832,747 

1958 2,716,876 2,068,627 134,925 4,920,428 667,899 

1959 3,612,638 2,566,950 169,792 6,349,380 896,405 

1960 3,274,347 2,211,239 222,760 5,708,346 825,501 

1961 3,812,160 2,135,361 230,276 6,177,797 825,308 

Source: EIA. 

55 




KATHI NORRIS 



HOSTESS - SPOKESWOMAN 



TEmpleton 1-5333 



56 



1961 AND THE FCC 

Commission Activities Set Tone for 1962 



By NEWTON N. MINOW, Chairman 

Federal Communications Commission 



DURING the past year, the 
Commission was again 
active in the field of broad- 
cast programming. It pro- 
posed extensive revisions in 
the nature of the program- 
ming information which it re- 
quires applicants for broad- 
casting licenses to submit. 
After full hearing, it denied a 
permit for an FM station to 
an applicant who had no knowledge 
of, and had made no effort to ascer- 
tain, the programming needs of his 
community. And it put all broadcast- 
ing licensees on notice that they are 
expected substantially to carry out 
the program proposals on the basis of 
which their licenses are granted, or 
present adequate justification for de- 
parture from those proposals. 

A total of 20 short-term licenses 
were issued in 1961 where the Com- 
mission was unable to find that the 
past operation of the station merited 
a full three-year license. Additional- 
ly, an Examiner's Initial Decision rec- 
ommending that a radio station li- 
cense not be renewed on the ground 
that the licensee was "woefully in- 
adequate" in discharging his broad- 
cast responsibilities regarding "inde- 
cent and obscene" programming, 
abuses with respect to the total 
amount of time devoted to advertis- 
ing continuity as well as the fre- 
quency of regular program interrup- 
tions for advertising messages, was 
pending review by the full Commis- 
sion at the end of the year. 

Under recent Congressional auth- 
ority, the Commission now requires 
applicants for new stations, renew- 




als, sale and major changes 
(also when set for hearing) to 
locally advertise that fact. 
Congress also enabled the 
Commission to fine stations 
for violations not warranting 
revocation proceedings. 

In television, the Commis- 
sion has taken actions to pro- 
mote the use of UHF to ex- 
V tend and augment competi- 
tive TV service not possible with the 
limited number of VHF channels. 
These include proposals to relax cer- 
tain UHF technical requirements, 
make certain areas either UHF or 
VHF, test UHF for large metropolitan 
area coverage, and has recom- 
mended legislation to require TV sets 
to also receive UHF broadcast. 

The continued squeezing in of new 
AM facilities is accompanied by 
mounting competition and added in- 
terference which demonstrate the 
acute congestion in that band. 

The long-pending clear channel 
proceeding was concluded when the 
Commission opened the way for as- 
signing one additional secondary 
station on each of 13 of the 25 clear 
channels to benefit certain unserved 
or underserved areas. 

Mounting interest in and competi- 
tion for FM broadcast facilities made 
it necessary for the Commission to 
undertake revamping the rules for 
that service and, meanwhile, adopt 
an interim procedure for processing 
FM applications. All FM stations 
have the green light to engage in 
stereophonic broadcasting if they so 
desire. 

These represent only some of the 
activities in which the FCC will con- 
tinue to be active during 1962. 



57 




PATRICIA WHEEL 

Actress • Spokeswoman 

Exclusive Representation: KAY KORWIN, INC. 
420 Madison Ave. — PL. 2-2230 



58 



TEST OF BROADCASTING 

Haw It Conducts Itself Despite Criticism 

By LE ROY COLLINS, President 

National Association of Broadcasters 



THE past year has been 
one involving much criti- 
cism of broadcasting. The test 
of the industry in the coming 
year will be not in how it re- 
acts to such criticism, but how 
it conducts itself despite criti- 
cism. By and large the indus- 
try has taken its lumps in 
stride with a high degree of 
maturity and dedication. 

The progress of broadcasting has 
been phenomenal. The quality of 
American broadcasting is not even 
approached elsewhere, but all good 
broadcasters know they must always 
be a part of a strong, continuing 
struggle to develop a better broad- 
cast product. 

There is no limit to the heights 
broadcasting can reach. There never 
will be a plateau we can gain, and 
then rest satisfied. This is true be- 
cause of the breadth and depth of the 
impact of broadcasting and its im- 
portance to the advance of our cul- 
ture and free society. 

We should, therefore, not only ex- 
pect but welcome critics. We should 
accept the fact that in a free America, 
because of broadcasting's inherent 
greatness, it will never know tran- 
quility. 

In a climate where criticism is 
noisy and frequent, there is a natural 
inclination on the part of some to 
develop almost a fear-complex. There 
are those who fear the basic freedom 
to broadcast, which is secured by the 
First Amendment, is now in jeopardy 
because of federal government poli- 
cies. 

I do not treat the matter of im- 
proper governmental regulation light- 




ly. At the same time, I do not 
believe the facts justify the 
extreme fear which has been 
expressed by some. 

While the Federal Commu- 
nications Commission is an- 
xious to see program im- 
provement, I am convinced 
it wants to see this achieved 
not through governmental 
coercion but through a great- 
er awareness of need and exercise of 
responsibility by broadcasters, and 
in ways broadcasters devise. 

The FCC cannot legally coerce 
broadcasters to put specific programs 
or categories of programs on or off 
the air because it may approve or 
disapprove of them. If the day ever 
comes when it should try this, we at 
the National Association of Broad- 
casters will employ every resource 
at our command in striking down the 
efforts of any who would trample on 
the rights of broadcasters to be free. 
Every licensed broadcaster in 
America who is responsible and 
seeks in good faith to serve the pub- 
lic interest of his community has the 
sole right and responsibility to deter- 
mine and control what he programs. 
So, instead of wasting time and 
energy crying about the possibility 
of a governmental censorship which 
in fact does not exist, we in broad- 
casting should be devoting ourselves 
to the responsibile exercise of the 
freedoms we have. 

This is the approach we are taking 
at NAB — and it is the way of life for 
the great majority of our American 
broadcasters. The critics we should 
be most concerned about are our own 
consciences. 



59 



SYNNOTT TRAVEL BUREAU 



WELCOMES 

TO 

DUBLIN-IRELAND 



MEMBERS 

OF 

VARIETIES INTERNATIONAL 

MAY 1962. 

COMPLIMENTS 



MICHAEL SYNNOTT 

President 



Office: 141 EAST 44th 'ST., NEW YORK 17, N. Y. 
Telephone: MUrray Hill 7-3783 

All Travel Facilities by Air, Ship and Land in Ireland 
Italy, France, England, Scotland, Wales, Germany and World-Wid< 

Hotel Bookings and Transportation Arranged for Clients 



60 



Value of Manufacturers 1 Sales 
Of Components by Selected Years 



(000,000 Omitted) 

Tubes 

Year Resistors Capacitors Transformers Semi-Cond. Others Total 

1952 100 200 150 604 676 1,730 

1954 . .- 130 200 103 708 867 2,008 

1955 150 215 96 800 939 2,200 

1956 175 224 98 853 938 2,280 

1957 171 . 225 110 925 1,004 2,435 

1958 .., 158 218 102 914 933 2,325 

1959 194 267 129 1,152 1,091 2,833 

1960 272 295 136 1,289 1,107 3,099 

1961 (9 mos.) . . 201 252 114 933 503 2,003 



Manufacturers 1 Sales of Receiving Tubes 



(000 Omitted) 

Year Initial Renewal Export Gov't* Total $ Value 

1950 301,483 69,325 10,768 1,385 382,961 250,000 

1951 247,855 94,597 24,438 8,754 375,644 261,000 

1952 241,406 83,843 13,935 29,335 368,519 259,116 

1953 293,601 112,785 20,614 10,091 437,091 303,675 

1954 246,729 115,358 15,922 7,080 385,089 275,999 

1955 288,810 150,718 24,442 15,832 479,802 358,110 

1956 262,989 166,558 25,397 9,333 464,186 374,186 

1957 240,708 184,493 23,378 7,845 456,424 384,402 

1958 191,805 167,805 24,597 13,132 397,366 341,929 

1959 227,669 170,729 19,969 14,569 432,936 368,872 

1960 200,362 161,092 21,375 10,226 393,055 331,742 

1961 188,176 150,249 22,245 14,336 375,006 311,098 

(*) Includes only direct sales alter 1954. 
Source: EIA. 

61 




BETTER BROADCAST BUREAU, INC. 



COUNSELORS IN BETTER MARKETING THROUGH RADIO 

ODD BRINGS TOGETHER THE SILVER TRIANGLE 
OF EFFECTIVE SELLING 



MEDIA . . . 

RADIO PLANNING 

/ \ 



MESSAGE . . . 

CREATIVE COMMERCIALS 



MARKETING . . . 

AT THE LOCAL LEVEL 



A SERVICE TO . . . 



ADVERTISERS 
AGENCIES 
REPRESENTATIVES 
STATIONS 



CLIFFORD J. BARBORKA JR., president 
16 E. 42ND STREET, N'=W YORK 17, N. Y. 



YUKON 6-9680 



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63 



HERBERT 6. LEONARD 



EXECUTIVE PRODUCER 



\\ 



Naked City"— ABC-TV 



w 



Route 66"— CBS-TV 



64 



Estimated Expenditures by Quarters 
For Top 25 Network Brand Advertisers 



1961 



FOURTH QUARTER 1961 



Anacin Tablets $3,080,791 

Camel Cigarettes 2,381,310 

Chevrolet Cars 2,319,945 

Bufferin 3,236,626 

Winston Cigarettes 2,196,002 

Mercury & Comet Cars 2,161,432 

Mobilgas 1,861,981 

Ford Cars 1,848,464 

Salem Cigarettes 1,696,307 

Dristan Tablets 1,576,980 

Kent Cigarettes 1,521,188 

Viceroy Cigarettes 1,412,776 

Polaroid Land Cameras 1,400,860 



14. Crest Toothpaste 1,388,125 

15. Campbell Soups 1,373,518 

16. Colgate Dental Cream 1,342,214 

17. Swan Liquid Detergent 1,313,854 

18. L&3I Filter Tip Cigarettes 1,283,299 

19. Chesterfield Cigaretts 1,248,584 

20. Alka-Seltzer 1,231,430 

21. Pall Mall Cigarettes 1,221,488 

22. Geritol 1,216,466 

23. Tide 1,210,759 

21. Johnson's Pledge 1,201,304 

25. Metrecal 1,185,409 



THIRD QUARTER 1961 



1. Crest Tooth Paste $2,642,606 

2. Anacin Tablets 2,579,052 

3. Camel Cigarettes 2,402,900 

4. Winston Cigarettes 2,240,852 

5. Kent Cigarettes 2,008,503 

6. Tide 1,849,541 

7. Swan Liquid Detergent 1,570,008 

8. Salem Cigarettes 1,482,528 

9. Viceroy Cigarettes 1,471,641 

10. Chevrolet Passenger Cars 1,409,003 

11. Pall Mall Cigarettes 1,391,466 

12. Alka Seltzer 1,336,762 

13. Metrecal 1,178,947 



14. Johnson's Klear Wax 1,121,173 

15. Colgate Dental Cream 1,101,839 

16. L & M Filter Tip Cigarettes 1,093,613 

17. Chesterfield Cigarettes 1,083,715 

18. Spring Cigarettes 1,078,367 

19. Nabisco Cookies 1,050,859 

.20. One-A-Day Vitamin Tablets 1,050,346 

21. Bayer Aspirin Tablets 1,046,445 

22. Phillips Milk of Magnesia 1,030,261 

23. Prudential Lnsurance Co. of America 1,028,106 

24. Goodyear Car Tires 1,009,269 

25. General Electric Company, General 

Promotion 984,157 



SECOND QUARTER 1961 



Anacin Tablets $2,608,938 

Crest Tooth Paste 2,154,038 

Winston Cigarettes 2,137,269 

Metrecal 1,818,927 

Swan Liquid Detergent 1,745,510 

Salem Cigarettes 1,596,788 

Kent Cigarettes 1,548,989 

Chevrolet Passenger Cars 1,470,935 

Du Pont Paints — Home 1,447,734 

One A Day Vitamin Tablets 1,411,087 

Tide 1,378,752 

Bayer Aspirin Tablets 1,312,145 

Pall Mall Cigarettes 1,302,161 



14. Viceroy Cigarettes 1,285,618 

15. Beech Nut Gum 1,268,233 

16. Listerine Oral Antiseptic 1,255,675 

17. L&M Filter Tip Cigarettes 1,241,399 

18. Bufferin 1,231,091 

19. Colgate Dental Cream 1,177,544 

20. Gillette Razors & Blades 1,104,700 

21. Chesterfield Cigarettes 1,039,348 

22. Prudential Insurance Co. of America 1,025,448 

23. Nabisco Cookies 1,025,361 

24. Dristan Tablets 1,021,214 

25. Alka Seltzer 985,107 



FIRST QUARTER 1961 



1. Anacin Tablets $2 

2. Winston Cigarettes 2 

3. L & M Filter Tip Cigarettes 1 

4. Kent Cigarettes 1 

5. Texaco, Inc., General Promotion. . . 1 

6. Dristan Tablets 1 

7. Salem Cigarettes 1 

8. Chevrolet Passenger Cars 1 

9. Crest Tooth Paste 1 

10. Tide 1 

11. Bayer Aspirin Tablets 1 

12. Beech-Nut Gum 1 

13. Colgate Dental Cream 1 



869,167 
,017,209 
,830,875 
,628,293 
,622,268 
,514,419 
,389,812 
,366,910 
,318,328 

307,016 
,278,436 
,231,092 
,202,647 



14. Bufferin 1,201,511 

15. Pall Mall Cigarettes 1,142,109 

16. Alka-Seltzer 1,130,757 

17. Schlitz Beer 1,121,074 

18. Ford Passenger Cars 1,099,022 

19. Marlboro Cigarettes 1,070,134 

20. Listerine Antiseptic — Oral 1,058,926 

21. Camel Cigarettes 1,035,564 

22. Prudential Insurance 1,015,509 

23. Duncan Hines Cake Mixes 1,006,833 

24. Allstate Insurance 997,200 

25. One-A-Day Vitamin Tablets 995,262 



LNA-BAR: Gross Time Costs Only 
Released by: TVB 
Compiled by: LNA-BAR 

♦.*♦.♦♦.♦♦.*♦.♦ ♦.♦♦.♦♦,♦♦>♦>♦.♦♦.♦♦»♦♦.♦*.♦♦.♦♦.* ♦,♦♦.♦♦.♦ ♦.♦♦.*♦.♦♦.♦ ♦.*♦>♦.*♦.♦*.♦ ♦.*♦>♦.♦ *.*♦.♦♦.♦♦.*♦.♦ ♦.♦♦.♦♦.♦ ♦,♦♦.*♦.♦♦.*♦.*♦.♦♦.♦♦.♦♦.♦♦.♦♦>♦.♦♦,♦♦.♦♦ ♦♦♦♦♦♦♦♦♦♦< 



65 



Music! 




Program Producers and Music Directors 

Will Find The Widest Choice of Music 

For Featured Themes and Background Use 

In The Diversified Catalogs Of: 

ROBBINS MUSIC CORPORATION 

LEO FEIST, INC. 

MILLER MUSIC CORPORATION 



Write or Phone Today for 
BIG 3 CHRONOLOGICAL and CLASSIFIED CATALOGS! 



THE BIG 3 MUSIC CORPORATION 

1540 BROADWAY, NEW YORK 36, N. Y. 



PHONE: JUdson 2-2000 



66 



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Productions 



68 



3 National Television Networks and 530 
TV Stations Broadcast Financial Data 



— 1960 — 



3 

Networks 



15 Networks . Totals 

Owned and 515 Networks 
Operated Other TV and 530 
TV Stations Stations Stations 



($ Millions) 



A. Revenues from the sale of time: 

1. Network time sales: 

Total network time sales $468.8 

2. Total retentions from sale of 
network time after deductions 
from network's revenue from 

sale of time to advertisers $306.9 

3. Non-network time sales : 

a. National and regional advertisers .... 

b. Local advertisers 

Total non-network time sales 

4. Total time sales 306.9 

5. Deduct — Commissions to agencies, 
representatives, etc 70.4 

6. Net time sales $236.5 

B. Revenues from incidental broadcast 
activities : 

a. Talent 220.1 

b. Sundry broadcast revenues 38.2 

Total incidental broadcast activities 258.3 

Total broadcast revenues 494.8 

C. Total broadcast expenses 461.2 

D. Broadcast income (before Federal 

income tax) $ 33.6 



$29.9 



84.3 



$134.8* $471.6 



100.3 


358.9 


459.2 


30.8 


185.0 


215.8 


131.1 


543.9 


675.0 


161.0 


678.7 


1,146.6 


24.6 


99.7 


194.7 


$136.4 


$579.0 


$951.9 



3.6 


10.6 


234.3 


5.9 


38.3 


82.4 


9.5 


48.9 


316.7 


145.9 


627.9 


1,268.6 



479.0 1,024.5 



$ 61.6 $148.9 $244.1 



(*) Total retentions from sale of network time of $134.8 million by 516 other TV stations includes reve- 
nues received from miscellaneous TV networks in addition to receipts from the 3 national TV networks. 
Source: FCC 



69 



THE BROADWAY OF TV 

ALTERNATE WEDNESDAYS 

ON CBS 



8 - . fc 



Broadcast Expenses of 3,451 AM Stations | 
And 4 AM Networks and Their & Stations 1 



— I960 — 
($ Thousands) 

19 Network 

Owned and 3,451 

U Nationwide Operated Other AM ' 

Type of Expense Networks Stations Stations Total 

Technical $ 3,516 $ 5,188 $ 62,409 $ 71,113 

Program 22,978 12,544 142,393 177,915 

Selling 5,124 4,717 90,904 100,745 

General and Administrative .. . 6,826 5,112 181,847 193,785 



Total Broadcast Expense... $38,444 $27,561 $477,553 $543,558 



g « 

I Radio Networks and Station I 



Broadcast Revenues, Expenses and Income 



:*»: 



Percent 
1959 60 Increase 

($ millions) or (decrease) 

1960 1959 1960 

Total Broadcast Revenues 
4 Nationwide networks (including owned and 

operated stations*) $ 63.0 $ 60.4 4.3 

Other radio stations** 534.7 499.6 7.0 

Total $597.7 $560.0 +6.7 

Total Broadcast Expenses 
4 Nationwide networks (including owned and 

operated stations*) $ 66.0 $ 64.9 1.7 

Other radio stations** 485.8 452.7 7.3 

Total $551.8 $517.6 +6.6 

Broadcast Income (before Federal Income Tax) 
4 Nationwide networks (including owned and 

operated stations*) ($ 3.0) ($ 4.5) — 

Other radio stations** 48.9 46.9 4.3 

Total $ 45.9 $ 42.4 +8.3 

(*) 1959 and 1960 data cover the operations of the four nationwide networks and their 19 owned and 
operated stations. ; 

(**) Includes 3,361 AM, AM-FM and 148 independent FM stations in 1959 and 3,451 AM, AM-FM and 
218 independent FM stations in 1960. 
( ) Loss. 

Source: FCC 

71 



the "watchword" for reliable service 




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PRECISION 'IMING INSTRUMENTS 



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Lifetime Guarantee. Coils employed 
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ment and try it under your 
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it does not serve your 
purposes as well or bet- 
ter than any other in- 
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Models 105PN— 107N 

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the mechanics familiar 
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of Start-Stop-Start . . . 
flyback to zero. 



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For "On the Air"! Red 
dial gives "time left to 
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sweep hand in seconds, 
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Black dial for con- 
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Write, Dept. RAY, RIGHT NOW for complete catalog. 

M. DUCOMMUN COMPANY 

Specialists in Timing Instruments Since 1858 
580 Fifth Avenue, New York 36 • PLaza 7-2540 

OVER 100 YEARS OF PRECISION TIMING SERVICE 



Radio Set Retail Sales 



(000 Omitted) 

Year Home Clock 

1951 5,358 727 

1952 4,394 1,666 

1953 3,309 1,714 

1954 2,701 1,897 

1955 2,659 2,035 

1956 3,007 2,223 

1957 3,193 2,439 

1958 2,669 2,205 

1959 2,729 2,481 

1960 3,332 2,767 

Note: Radio set retail sales tabulations discontinued in 1961 by EIA. 



Portable 


Total 


1,200 


7,285 


1,528 ' 


7,588 


1,503 


6,526 


1,449 


6,047 


1,879 


6,573 


2,683 


7,913 


3,205 


8,837 


3,115 


7,989 


3,687 


8,897 


4,606 


10,705 



V^^^^^^^^^^^^^^*<^^^^^^^W*^W^^*^*<^^**'^^^**'^^W^^^^^*^^^*V*iU<*<*<*<** ♦♦♦♦♦♦♦♦♦♦♦ 

♦> *♦♦ 

I Home-Clock-Portable-Auto 11 

I Radio Set Production Figures I 

II ; ............ „z. , J 

(000 Omitted) 

Year Home Clock Portable Auto Total $ Value 

1951 5,275 777 1,333 4,543 11,928 298,439 

1952 3,539 1,929 1,720 3,243 10,431 238,348 

1953 3,886 2,041 1,742 5,183 12,852 286,471 

1954 2,696 1,875 1,333 4,124 10,028 220,616 

1955 2,998 2,244 2,027 6,864 14,133 283,225 

1956 3,037 2,311 3,113 5,057 13,518 288,474 

1957. 3,228 2,516 3,265 5,496 14,505 351,601 

1958 2,621 2,038 3,373 3,715 11,747 314,585 

1959 3,145 2,794 4,128 5,555 15,622 330,874 

1960 3,440 2,720 4,535 6,432 17,127 340,484 

1961 3,041 3,017 5,747 5,568 17,373 323,276 

Source: EIA. 

73 



NEW YORK 
HAS A NEW 
TELEVISION 

NETWORK! 



See Inside Back Cover 




► ♦♦ ♦♦ ♦♦ ♦♦ ♦♦ ♦♦ ♦♦ ♦♦ ♦♦♦♦♦*♦«♦*♦♦♦♦ ♦♦♦♦'♦♦*♦*>»'♦♦>♦♦»♦♦'♦♦ »**♦♦»*»♦•♦♦♦♦♦♦♦♦♦♦♦»♦♦♦♦*♦♦♦*♦*♦♦♦♦♦»♦»♦♦♦♦ V* ♦ 

♦»* 

Quarterly Spot Television Time | 

Sales Figures for 1960-1961 | 



i55i 

First Quarter $151,327,820 

Second Quarter 160,598,780 

Third Quarter 127,643,670 

Fourth Quarter . . . 177,735,000* 

Total $617,305,270* 

Source: TvB-Rorabau&h. 
(*) Estimated. 



^•»^^^^^ ♦*•♦♦»♦♦♦«••»♦♦♦ ♦♦♦♦♦♦-' ■"" 



1960 



$167,980,640 
160,648,000 
125,012,040 

- 163,060,000 

$616,700,680 



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1 Comparative Spot Radio Time Sales Figures I 



Sm><»4><M><M><M>V 



-Z00.Z 



First Quarter $ 43,194,000 

Second Quarter 51,870,000 

Third Quarter 52,531,000 

Fourth Quarter . . 55,000,000 

Total $202,595,000= 

Source: Official FCC figures. 
(*) Estimated SRA fig-urea. 



1960 

$ 47,115,000 

52,827,000 
48,827,000 
53,333,000 

$202,102,000 



♦.♦♦♦♦*♦>♦>♦♦♦>♦♦♦♦♦♦♦♦♦ **w ♦♦*♦*♦ ♦»♦♦♦♦> 

55 *♦♦ 

1961 Average Hours of Radio | 

Usage Per Home and Per Day | 

1961 1960 1959 

January ...... 1 hr. 49 mins. 1 hr. 52 mins. 1 hr. 55 mins. 

February 1 hr. 57 mins. 1 hr. 49 mins. 1 hr. 51 mins. 

March 1 hr. 46 mins. 1 hr. 59 mins. 1 hr. 55 mins. 

April 1 hr. 40 mins. 1 hr. 52 mins. 1 hr.49 mins. 

May 1 hr. 44 mins. 1 hr. 55 mins. 1 hr. 57 mins. 

June 1 hr. 43 mins. 1 hr. 50 mins. 1 hr. 52 mins. 

July 1 hr. 35 mins. 1 hr. 41 mins. 1 hr. 40 mins. 

August 1 hr. 33 mins. 1 hr. 35 mins, 1 hr. 40 mins. 

September 1 hr. 47 mins. 1 hr. 48 mins. 1 hr. 52 mins. 

October 1 hr. 48 mins. 1 hr. 40 mins. 1 hr. 53 mins. 

November 1 hr. 41 mins. 1 hr. 49 mins. 1 hr. 56 mins. 

December 1 hr. 40 mins. 1 hr. 39 mins. 1 hr. 50 mins. 

Annual 

Average .... 1 hr. 44 mins. 1 hr. 47 mins. 1 hr. 51 mins. 

Source: A. C. Nielsen. 

75 



, : 



»# V sl::?s-::::;i';y : ::::-;::j 






What is a TV station? 

it is a theatre... newspaper... political forum 

..concert-hall. ..field of sport. ..school. ..church.. 

shopping-center.. . all in one! 



What a TV station is, and what 
it does in America, is shaped by 
something Benjamin Franklin 
pointed out, in the infancy of our 
country: "The opinions of Men are 
almost as various as their faces." 

We remain a nation of great dif- 
ferences, as well as of great free- 
doms—a people who, more than 
any other, feel free to criticize 
what we wish, whatever the man 
next door may like! 

This is where a TV station's 
biggest challenge begins; for a 
leading station serves more fami- 
lies in its area, more often, by their 
own election, than any other com- 
munity institution. 

How, then, can it best serve so 
many people, with their extraor- 
dinary combination of different 
backgrounds and tastes, occupa- 
tions, education and cultures— 
within the framework of our free- 
doms and our needs? This is the 
constant challenge. 

To meet this challenge, the TV 
station combines within itself all 
of men's powers to speak, to show, 
to teach, to entertain. It moves 
words and pictures . . . ideas and 
goods . . . persons and events ... al- 
most instantaneously, out to the 
widest boundaries of the commu- 
nity it serves. 



For television is life itself trans- 
formed into light. 

The TV station must resolve 
this glow into what's important to 
its viewers, so they can measure, 
for themselves, the nation's leaders 
...can follow the day's history... 
study, worship, shop... find their 
favorite laughter and sports... in 
one place! 

Small wonder, the American 
TV station has become today's 
prime mover— bringing its audi- 
ences face-to-face with their com- 
munity and the far-off world, all 
within the home. 

From such great powers to com- 
municate follow great obligations. 

We know a TV station can 
never be measured by any one part 
of its service, but only by the bal- 
ance and breadth of its schedule, 
as it fulfills its community's needs. 

And we also know that we can- 
not hope to reach our highest ca- 
pabilities unless we help our 
viewing audiences to reach theirs. 



m 




WESTINGHOUSE BROADCASTING COMPANY. INC. 

WBZ + WBZA, WBZ-TV, Boston; KDKA, KDKA- 
TV, Pittsburgh; WJZ-TV, Baltimore; KYW, KYW- 
TV, Cleveland; W0W0, Fort Wayne; WIND, 
Chicago; KEX, Portland; KPIX, San Francisco. 



There is nothing so powerful as truth 



and often nothing so strange. 
— Daniel Webster 




Leading West Coast Producers of Documentaries 



Completed-. 

THE ADDICT 
THE IDOL 



In Production'. 

THE COWBOY 

THE REFUGEE 

THE CLOWN 

THE DEAF MUTE 

THE BLIND MAN 



In Preparation-. 

PROJECT 100 

9 Hour-Long 

Television 

Documentaries 



Irwin-O'Donnell Productions 

1000 No. Cahuenga Blvd. Hollywood 38, Calif. 



78 



8 



News-Wire Services 



3 



Associated Press 

50 Rockefeller Plaza, New York 
Phone: PLaza 7-1111 

General Manager Frank J. Starzel 

Asst. Gen. Mgr. for Radio-TV 

Oliver Gramling 

Secretary Harry Montgomery 

Radio-TV News Editor .John A. Aspinwall 

Broadcast Editorial 
Reports, Inc. 

54 West 40th St., New York 18, N. Y. 

Phone: MUrray Hill 9-3450 

President A. Maxwell Hage 

Hearst Metrotone News, Inc. 

450 West 56th Street, New York 19 
Phone: PLaza 7-4120 

Vice-Pres. & Gen. Mgr. . Caleb B. Stratton 

Production Director John E. Michon 

News Editor Marshall B. Davidson 

Branches 

Washington, D. C. 

1905 Fairview Ave. N.E.-2 

Phone: LA 2-5607 

Hollywood— 6087 Sunset Blvd. 

Phone: HOllywood 4-0650 

Chicago — 161 E. Grand Ave. 

Phone: WH 4-2522 

San Francisco — 862 Howard St. 

Phone: DO 2-4319 

Dallas— 218 Leda Drive 

Phone: DI 8-3766 

Press Association, Inc. 
(Associated Press) 

50 Rockefeller Plaza, New York 
Phone: PLaza 7-1111 

President Frank J. Starzel 

Vice-President Oliver Gramling 

Radio-TV News Editor .John A. Aspinwall 

Radio Press 
International Inc. 

(Independent Voice New Service with Established 
National and Overseas News Bureaus) 

18 East 50th St., New York 22 
Phone: PLaza 2-0650 

President R. Peter Straus 

General Mgr Michael Minahan 

Asst. to Gen. Mgr. . . • Michael P. Mallardi 

Secretary Donald Hirst 

Treasurer Geoffrey M. Kilpatrick 

Director of News . . . • Bill Scott 

♦*♦♦*♦♦*♦♦♦♦♦♦♦♦'♦%♦♦ *♦♦*♦♦♦♦♦♦♦♦♦♦*♦«•♦♦♦♦*♦♦'♦♦*♦♦♦♦'♦♦'♦♦•♦**♦♦♦♦'♦*♦ 



Branch Office 
London — 40 Piccadilly, W.l. 

Chief Noel Bernard 

Washington— 20 "E" St., N.W. 

Radio Pulsebeat News 

(Div. of Pulsebeat News, Inc.) 

(Independent Audio News service focusing on 
actuality accounts from the nation and world.) 

153-27 Hillside Ave., Jamaica 32, N. Y. 
Phone: AX 1-4320 

Pres., Dir. of News Opera Jay Levy 

Vice President • .Joseph P. Sinacore 

V.P., Wash. News Bureau Chief 

Roy Thompson 

Business Manager Ralph Edwards 

Promotion Director Grace L. Barnes 

Production Director Steven Elliot 

Renters 

229 West 43rd Street, Times Bldg., N. Y. 

Phone: BRyant 9-8558 
North American Mgr. . D. Kimpton Rogers 

News Editor J. S. Bates 

Ch. Wash. D. C. Corres.. .J. W. Heffernan 

Telenews 

235 East 45th Street, New York 
Phone: MUrray Hill 2-5600 

National TV Sales Saul Reiss 



United Press International 

220 East 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-0400 

President Frank H. Bartholomew 

1st V.P. & Gen. Bus. Mgr. 

Mims Thomason 

V.P. & Editor Earl J. Johnson 

V.P., Int'l. Opera Joseph L. Jones 

VjP. & Gen. Sales Mgr LeRoy Keller 

V.P. & Newspicture Mgr F. Tremaine 

Managing Editor Roger Tatarian 

Mgr. UP Movietone News 

W. R. Higginbotham 

Chicago 

400 W. Madison St., Riverside Plaza, 

Phone: FRanklin 2-9000 

National Radio News Mgr.. Dean C. Miller 

World Wide Information 
Services, Inc. 

660 First Avenue, New York 
Phone: ORegon 9-7240 

President Richard W. Hubbell 

V. Pres Jeff Murray 



7^ 



*♦♦ ♦.♦ 

I Radio-Television Daily's 1961 I 

I 20th Annual Critics Poll 1 

All-American Radio Favorites 1 



n 



Man of the Year- 
ning Crosby 



— Producer — 

Norman Baer 



— Woman of the Year- 
Carol Burnett 



— Director— 

Norman Baer 



— Dramatic Show — 

Suspense 



—Writer— 

Norman Liebman 



— Comedy Show — 

Carol Burnett — Richard Hayes 
Show 



■Male Vocalist- 

Bing Crosby 



— Musical Show — 

Christmas Sing With Bing 

—Commentator— 

Paul Harvey 

— Documentary — 

Death of Dag Hammarskjold 



— Female Vocalist — 

Rosemary Clooney 



•Best Orchestra- 
Buddy Cole 



•Best New Program Idea- 
Dimension 



•Most Promising Male- 
Richard Hayes 



—Sportscoster— 

Lindsey Nelson 



—Most Promising Femole- 

Phyllis Diller 



—Public Service 
Programming — 

The Big Lie 



—Song Bit— 

Love Makes the World Go Round 



80 



♦♦^.•^^■.♦^♦♦♦♦^♦.♦♦♦♦^♦.♦^.♦♦.♦♦^.^.♦^.♦♦^♦.♦♦.♦v 



ft 


Radio-Television 


Daily's 1961 


♦V 

♦V 
♦.♦ 
♦♦ 

♦♦♦ 
♦V 


♦V 
♦V 


20th Annual Critics Poll 


$ 

♦V 

♦V 
♦V 


Ail-American Television Favorites 


♦♦ 
♦V 
♦V 
♦V 

♦V 




— Man of the Year — 


— Western Show — 






Mitch Miller 


Bonanza 






^-Woman of the Year-— 

Dinah Shore 


— Mystery Show— 

Perry Mason 






— Dramatic Show — 

Power and the Glory 


— Public Service — 

CBS Reports 






—Comedy Show — 








Bob Newhart Show 


— Producer — 

David Susskind 






— Musical Show — 








Sing Along With Mitch 


—Director — 






— Commentator- 


Marc Daniels 






David Brinkley 


—Writer— 






— Documenta ry — 


Rod Serling 






Eisenhower On The Presidency 


— Male Vocalist — 






—Audience-Panel Show — 


Perry Como 






To Tell The Truth 








— Best New Program Idea — 


— Female Vocalist — 

Leslie Uggams 






David Brinkley's Journal 








— Sportscaster — 

Lindsey Nelson 


— Best Orchestra — 

Mitch Miller 






— Color Program — 


— Most Promising Male — 






Walt Disney's Wonderful World 


Bob Newhart 





Of Color 
— Best Filmed Series — 

Dick Powell Show 

— Children's Show — 



-Most Promising Female — 

Cynthia Pepper 

— Song Hit— 



Young People's Concerts Never On Sunday 

81 



When You Can Have 

The Best, 

Why Be Satisfied 

With Less? 



THE ASSOCIATED PRESS 



82 



*^V^K*fJ^^*fi*J**fi*^^*>*^t*V^V^**>*fi****J^fiK**'**J^J^»**^*^*>*J^J*t^J*K'^J^J**,*K**J^**J**i 



♦V*V.M>V#V#V#V#V>V#V*V#V»V*V*V«V#»>V»»*V#V»V#V»V#V*«>V>* 



♦**»'♦♦•♦»>♦< 



*■>♦>♦>♦>♦>♦♦♦♦♦'* 
-*- -*♦♦♦♦♦♦♦♦♦*♦ 



Top 10 News Stories of 1961 
As Selected by Major Networks 



♦'♦♦VVW>W ♦'* »*♦ V* ♦*♦ ♦*♦ ♦**♦*♦♦*♦•♦*♦♦' 



'.♦♦<.♦♦*»♦.*♦;*♦.**..♦♦,*<>;»♦.*♦.♦♦.♦*♦*♦.♦♦.*♦.*♦;»♦.♦♦..♦ 
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Following are the events selected by the major networks as the top 10 news 
stories of 1961. 



—ABC— 

1 — The Space Race — U.S.S.R. orbits two 
men and our sub-orbital flights. 

2 — The ill-fated Cuban invasion. 

3 — The Berlin Crisis — building the wall 
and the tension arising from it. 

4 — Death of Dag Hammarskjold and the 
resulting UN tension. 

5 — Trial and conviction of Eichmann. 

6 — Soviet Union resuming atmospheric 
atom bomb testing. 

7 — Communist party Congress, the de- 
Sralinization campaign and the Russian 
split with Albania. 

8 — War in the Congo. 

9 — Freedom Riders in the South. 

10 — Roger Maris and his 61 home runs. 



— MBS— 

1 — Man-in-space flights. 

2 — Berlin crisis. 

3 — Resumption of nuclear tests. 

4 — Death of Dag Hammarskjold. 

5 — Cuban invasion. 

6 — Congo crisis. 

7 — Kennedy's administration (including 
his meeting with Khrushchev.) 

8 — Eichmann trial. 

9 — Roger Maris 1 home-run record. 

10 — Khrushchev's anti-Stalin drive. 



-NBC— 



— CBS— 

1 — The Berlin wall. 

2 — The Vienna summit meeting. 

3 — The Russian-American space race. 

4 — The Congo crisis. 

5 — The death of Dag Hammarskjold. 

6 — The resumption of nuclear testing by 
the Soviet Union. 

7 — The impact of the New Frontier, and 
President Kennedy's first year in office. 

8 — The Cuban invasion fiasco. 

9 — The rise of the extremist right-wing in 
this country. 

10 — The continuing crises at the U. N., in- 
cluding the visit by Premier Khrush- 
chev. 

♦♦♦*♦♦♦♦♦♦ ♦*♦*♦♦'♦♦♦♦'♦»'♦♦'♦**♦♦♦♦*♦♦*♦* •♦**♦**♦*•♦«.*•♦'♦«•.»*•'♦♦'♦»•»*'.»%'*»'.»-*" 



1 — The Berlin crisis. 

2 — Manned space flights of the U. S. and 
Soviet Union. 

3 — Cuban invasion attempt and the pris- 
oner exchange negotiations. 

4 — The continuing Congo strife. 

5 — Death of Dag Hammarskjold. 

6 — The Freedom Riders. 

7 — The trial of Adolph Eichmann. 

8 — The Soviet Union's resumption of nuc- 
lear testing and world reaction to it. 

9 — Revolution in the Dominican Republic. 

10 — The continuing story of the Kennedy 
administration, its style and tech- 
niques. 



83 




TRACY BUTLER 



SU 7-0950 



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85 



STORER BROADCASTING COMPANY 

35 years of community service 



w 



HEN DO YOU IF 




A FORMAT 



The answer is simple — never! 

At least, in 35 years, no Storer Station has been able to manage it. 

Public preference changes too fast and so do each community's needs. That is 
why every Storer Station is locally oriented to the particular community it serves. 

Only by knowing community problems from day to day have we been 

able to help solve them. Only through constant check on listener and viewer 

preferences have we been able to build loyal, responsive audiences 

Keeping the public informed and entertained, and working for a better 
community is a day-to-day, often an hour-to-hour, even minute-to-minute job. 

We've never found a way to format community service. It's too big... 
too fluid... too much of a responsibility to be frozen — even for one day. 



Radio 

CLEVELAND-WIW 

TOLEDO-WSPD 

NEW YORK-WHN 

MIAMI-WGBS 

LOS ANGELES-KGBS 

DETROIT- W J BK 

PHILADELPHIA-WIBG 



Television 

DETROIT-WJBK-TV 
CLEVELAND-WJW-TV 
MILWAUKEE-WITI-TV 
ATLANTA-WAGA-TV 
TOLEDO-WSPD TV 



KINETIC 



MARTY 




NAB Radio Code Subscribers 




x 



The following 1050 stations are subscribers to the NAB Radio Code of Good Practices. All owned and oper- 
ated stations of the ABC, CBS, MBS and NBC radio networks are code subscribers. Stations are listed alpha- 
betically according- to call letters. 



KABC — Los Angeles, 

Calif. 
KABQ — Albuquerque, 

N. M. 
KACI— The Dalles, Ore. 
KA DO— Marshall, Tex. 
KAGH— Crossett, Ark. 
KAG I— Grants Pass, Ore. 
KAKC— Tulsa, Okla. 
KAKE— Wichita, Kans. 
KALE— Richland, Wash. 
KALL— Salt Lake City, 

Utah 
KAMO— Rogers, Ark 
KANA— Anaconda, Mont. 
KAND — Corsicana, Tex. 
KAPI— Pueblo, Colo. 
KARE — Atchison, Kans. 
KARI— Blaine, Wash. 
KASL — Newcastle, Wyo. 
KAST — Astoria, Ore. 
KATL— Miles City, Mont. 
KAVI— Rocky Ford, Colo. 
KAVL — Lancaster, Colo. 
KAVR— Apple Valley, 

Calif. 
KAYS — Hays, Kans. 
KAYT— Rupert, Ida. 



KBBB 

KBBS 

KBCH 

KBEA 

KBHS 

KBIG— 

KBIM- 

KBKR 

KBLA- 

KBMN 

KBMO 

KBMY 

KBOE- 

KBOI- 

KBOK 

KBOL- 

KBOM 

KBOX 

KBRI- 

KBRK 

KBRN 

KBRX 

KBTA 

KBUN 

KBUE 

KBZY 



-Borger, Tex. 
■Buffalo, Wyo. 
-Oceanlake, Ore. 
-Mission, Kans. 
-Hot Springs, Ark. 
Avalon, Calif. 
•Roswell, N. M. 
-Baker, Ore. 
-Burbank, Calif, 
-Bozeman, Mont. 
-Benson, Minn. 
-Billings, Mont. 
-Oskaloosa, Iowa 
Boise, Idaho 
-Malvern, Ark. 
-Boulder, Colo. 
-Bismarck, N. D. 
-Dallas, Tex. 
Brinkley, Ark. 
-Brookings. S. D. 
-Brighton, Colo. 
-O'Neill. Neb. 
-Batesville, Ark. 
-Bemidji, Minn. 
: — Burlington, Iowa 
-Salem, Ore. 



KCAP— Helena, Mont. 
KCAR— Clarkesville. Tex. 
KCBQ— San Diego, Calif. 
KCBS — San Francisco, 

Calif. 
KCCO— Lawton. Okla. 



KCEE — Tucson, Ariz. 
KC HA— Charles City, la. 
KCID— Caldwell, Idaho 
KCIM— Carroll, Iowa 
KCLE — Cleburne, Tex. 
KCLN— Clinton, Iowa 
KCLO — Leavenworth, 

Kans. 
KCLS— Falstaff, Ariz. 
KCLX— Colfax, Wash. 
KCMC— ^Texarkana, Tex. 
KCMO— Kansas City, Mo. 
KCNI — Broken Bow, Neb. 
KCOB — Newton, Iowa 
KCOK— Tulare, Calif. 
KCOL — Fort Collins, Colo. 
KCOW— Alliance, Neb. 
KCPX— Salt Lake City, 

Utah 
KCOY— Santa Maria, 

Calif. 
KCRA — Sacramento, 

Calif. 
KCRC— Enid, Okla. 
KCRG — Cedar Rapids, la. 
KCRS— Midland Tex. 
KCRT— Trinidad, Colo. 
KCSJ— Pueblo, Colo. 
KCRS— Chadron, Neb. 



KDAL— Duluth, Minn. 
KDBS — Alexandria, La. 
KDEF — Albuquerque, 

N.M. 
KDEN — Denver, Colo. 
KDKA— Pittsburgh, Pa. 
KDLA— De.Ridder, La. 
KDLM— Detroit Lakes, 

Minn. 
KDLR— Devils Lake, S.D. 
KDNT— Denton, Tex. 
K DO K— Tyler, Tex. 
KDON— Salinas, Carf. 
KDRS — Paragould, Ark. 
KDTH — Dubuque, Iowa 
KDUB— Lubbock, Tex. 
KDWB — Minneapolis- 

St. Paul, Minn. 



KEAP— 
KEED— 
KEEN- 
KEEP— 
KELD— 
KELO— 
KENN— 

N.M. 
KEPR 

Wash 
KERG- 
KPRN- 

Calif. 



Fresno, Calif. 
Springfield, Ore. 
San Jose, Calif. 
Twin Falls, Ida. 
El Dorado, Ark. 
Sioux Falls, S.D. 
■Farmington, 

— Kennewick, 

Eugene, Ore. 
Bakersfield, 



KEWB— Oakland, Calif. 
KEX— Portland, Ore. 
KEXO — Grana Junction, 

Colo. 
KEYL— Perrytown, Tex. 
KEYZ— Williston, N.D. 
KEZU— Rapid City, S. D. 
KEZY— Anaheim, Calif. 



KFAB— Omaha, Neb. 
KFAC — Los Angeles, 

Calif. 
KFBC— Cheyenne, Wyo. 
K F B K — Sacramento, 

Calif. 
KFDM — Beaumont, Tex. 
KFI — Los Angeles, Calif. 
KFFA— Helena, Ark. 
KFIZ— Fond du Lac, Wis. 
KFJB— Marshalltown, la. 
KFKA— Greeley, Colo. 
KFLD— Floydada, Tex. 
KFLW— Klamath Falls, 

Ore. 
KFMB — San Diego, Calif. 
KFML — Denver, Colo. 
KFOR— Lincoln, Neb. 
KFRD — Rosenberg, Tex. 
KFRE— Fresno, Calif. 
KFRU— Columbia, Mo. 
KFSA— Fort Smith, Ark. 
KFTM— Fort Morgan, 

Colo. 
KFUN— Las Vegas, N.M. 
KFWB— Los Angeles, 

Calif. 
KFXD— Nampa, Idaho 
KFYN— Bonham, Tex. 
KFYO— Lubbock, Tex. 
KFYR— Bismarck, N.D. 



KGAF — Gainesville, Tex. 
KGAK— Gallup, N.M. 
KGB— San Diego, Calif. 
KGBC— Galveston, Tex. 
KGBX— Springfield, Mo. 
KG EK— Sterling, Colo. 
KGEM— Boise, Idaho 
KGER— Long Beach, 

Calif. 
KGEX— Kallispell, Mont. 
KGFF — Shawnee, Okla. 
KGGF— Coffeyville, Kans. 
KGHF— Pueblo, Colo. 
KGLC— Miami, Okla. 
KGLN— Glenwood Spgs., 

Colo. 
KGMO — Cape Girardeau, 

Mo. 
KGNC— Amarillo, Tex. 
KGNO— Dodge City, 

Kans. 



KGO — San Francisco, 

Calif. 
KGON — Oregon City, Ore. 
KGST— Fresno, Calif. 
KGVO— Missoula, Mont. 
KGW— Portland, Ore. 
KGWG— Enid, Okla. 
KGYN— Guymon, Okla. 



KHAS— Hastings, Neb. 
K HEY— El Paso, Tex. 
KHOB— Hobbs, N.M. 
KHQ— Spokane, Wash. 
KHSL— Chico, Calif. 
KHUB— Fremont, Neb. 
KHVH — Honolulu, Hawai 



KICD — Spencer, Iowa 
KID— Idaho Falls, Idaho 
Kl DO— Boise, Idaho 
Kl EM— Eureka, Calif. 
KIFN— Phoenix, Ariz. 
KIHR— Hood River, Ore. 
KILO— Grand Forks, 

N.D. 
KIMA— Yakima, Wash. 
Kl ML— Gillette, Wyo. 
KIMN — Denver, Colo. 
KIMP— Mt. Pleasant, 

Tex. 
KING— Seattle, Wash. 
KINS— Eureka, Calif. 
KIOA — Des Moines, Iowa 
K I RL— Wichita, Ka"S. 
K I RO— Seattle, Wash. 
KIRT — Mission, Tex. 
KISD— Sioux Falls, S.D. 
KITE — San Antonio, Tex. 
KIT I— Centralia-Ch.halis, 

Wash. 
KITN— Olympia, Wash. 
KIUL— Garden City, 

Kans. 
KIUP— Durango, Colo. 
KIXZ— Amarillo, Tex. 



KJAM— Madison, S.D. 
KJAN— Atlantic, Iowa 
KJCK— Junction City, 

Kans. 
KJOY— Stockton, Calif. 
KJRG — Newton, Kans. 
KJSK— Columbia, Neb. 

KKAN— Phillipsburg, 

Kans. 
KK IS— Pittsburg, Calif. 



KI.AN — Lemoore, Calif. 
KLBM— La Grande, Ore. 



KLCO— Poteau, Okla. 
KLEO— Wichita, Kans. 
KLGN— Logan, Utah 
KLIF— Dallas, Tex. 
KLIN— Denver, Colo. 
KLIR — Denver, Colo. 
KLIZ — Brainerd, Minn. 
KLMR — Lamar, Colo. 
KLMX— Clayton, N.M. 
KLO— Ogden, Utah 
KLOE— Goodland, Kans. 
KLOO — Corvallis, Ore. 
KLPW— Union, Mo. 
KLTZ— Glasgow, Mont. 
KLUE — Longview, Tex. 
KLWN — Lawrence, Kans. 
KLYD— Bakersfield, 

Calif. 
KLYR— Clarksville, Ark. 
KLZ — Denver, Colo. 



KM A — Shenandoah, Iowa 
KMAQ — Maqueketa, Iowa 
KM ED— Medford, Ore. 
KM J— Fresno, Calif. 
KM MJ— Grand Island, 

Neb. 
KM MO— Marshall, Mo. 
KM NS— Sioux City, Iowa 
KMON— Great Falls, 

Mont. 
KMOX— St. Louis. Mo. 
KMPC— Los Angeles, 

Calif. 
KM UR— Murray, Utah 
KMVI— Wailuku, Hawaii 



K NBC- 
Calif. 
KNCM- 
KNEA- 
KNEB- 
KNEM- 
KNGS- 
KNOE- 
KNOK- 
KNOW 
KNOX- 
N.D. 
KNPT- 
KNUZ- 
KNX- 



-San Francisco, 

-Moberly, Mo. 
-Jonesboro, Ark. 
-Scottsbluff, Neb. 
-Nevada, Mo. 
-Hanford, Calif. 
-Monroe, La. 
-Fort Worth, Tex. 
—Austin. Tex. 
-Grand Forks, 

-Newport, Ore. 
-Houston, Tex. 
Los Angeles, Calif. 



KOA — Denver, Colo. 
KOAM— Pittsburg, Kans. 
KOBH— Hot Springs, 
S.D. 

(Continued on Next Page) 



89 



NAB RADIO CODE SUBSCRIBERS 



•♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦*♦♦ »«#«»«VW«W*«W««W*%*««W«V 



-'- «♦'♦»'»■*♦♦#*♦»'♦*♦**-*•« 



KOCY— Oklahoma City, 

Okla. 
KODY— No. Platte, Neb. 
KOEL — Oelwein, Iowa 
KOFO— Ottawa, Kans. 
KOGA— Ogallala, Neb. 
KOGO — San Diego, Calif. 
KOH— Reno, Nev. 
KOHU— Hermiston, Ore. 
KO IN— Portland, Ore. 
KOKX— Keokuk, Iowa 
KOL— Seattle, Wash. 
KOLE— Port Arthur, Tex. 
KOLT— Scottsbluff, N*b. 
KO MA— Oklahoma City, 

Okla. 
KOMO— Seattle, Wash. 
KOMW— Omak, Wash. 
KONO — San Antonio, Tex. 
KOOD — Honolulu, Hawaii 
KOOL— Phoenix, Ariz. 
KO PR— Butte, Mont. 
KORD— Pasco, Wash. 
KOSA— Odessa, Tex. 
KOSI— Aurora, Colo. 
KOTA— Rapid City, S.D. 
KOTN— Pine Bluff, Ark. 
KOVE— Lander, Wyo. 
KOVO— Provo, Utah 
KOY— Phoenix, Ariz. 
KOYL — Odessa, Tex. 
KOYN— Billings, Mont. 
Kf*-*Y — Grand Rapids, 

Minn. 



K PAN— Hereford, Tex. 
KPAY— Chico, Calif. 
KPBM— Carlsbad, N.M. 
K PEL— Lafayette, La. 
KPET— Lamesa, Tex. 
KPHO— Phoenix, Ariz. 
KPIG— Cedar Rapids, la. 
KPIN— Casa Grande, 

Ariz. 
KPLK— Dallas, Ore. 
KPNG— Port Neches. Tex. 
KPOC — Pocahontas, Ariz. 
KPOF — Denver, Colo. 
KPOJ — Portland, Ore. 
K POL— Los Angeles, 

Calif. 
KPOW— Powell, Wyo. 
KPRC— Houston, Tex. 
KPRK — Livingston, Mont. 
KPSO— Falturrias, Tex. 
KPTL— Carson City, Nev. 



KQEO — Albuquerque, 

N M 
KQV— Pittsburgh, Pa. 



KRAL— Rawlins, Wyo. 
KRBC— Abilene, Tex. 
K RBI— St. Peter, Minn. 
KRDO — Colorado Springs, 

Colo. 
KREH— Oakdale, La. 
K REM— Spokane, Wash. 
KREX — Grand Junction, 

Colo. 
KRFS— Superior, Neb. 
KRGI— Grand Island, 

Neb. 
KRGV— Weslaco, Tex. 
KRHD — Duncan, Okla. 
KRIZ — Phoenix, Ariz. 
KRLD— Dallas. Tex. 
KRLNi— Canon City, Colo. 
KRLW— Walnut Ridge, 

Ark. 
KRMD — Shreveport, La. 
KRMG— Tulsa, Okla. 
KRML— Carmel, Calif. 
KRMS — Osage Beach, Mo. 
KRNT — Des Moines, Iowa 
KR NY— Kearney, Neb. 
KROC — Rochester, Minn. 
KROD— El Paso, Tex. 
KROF— Abbeville, La. 
KROX — Crookston, Minn. 
KRRV — Sherman, Tex. 
K RSI — M inneapolis-St. 

Paul, Minn. 
KRSL — Russell, Kans. 
KRSN — Los Angeles, 

N M 
KRUX— Phoenix, Ariz. 
KRXK— Rexburg, Idaho 



KSAL— Salina, Kans. 
KSBW— Salinas, Calif. 
KSCB— Liberal, Kans. 
KSCO— Santa Cruz, Calif. 
KSD — St. Louis, Mo. 
KSEI— Pocatello, Idaho 
KSEK— Pittsburg, Kans. 
KSEN— Shelby, Mont. 
KSET— El Paso, Tex. 
KSEW— Sitka, Alaska 
KSFO — San Francisco, 

Calif. 
KSiB — Creston, Iowa 
KSID— Sidney, Neb. 
KSIS— Sedalia, Mo. 
KSLM— Salem, Ore. 
KSLO — Opelousas, La. 
KSMA — Santa Maria, 

Calif. 
KSNY— Snyder, Tex. 
KSOK— Arkansas City, 

Kans. 
KSOO— Sioux Falls, S.D. 
KSOP— Salt Lake City, 

Utah 
KSPI— Stillwater, Okla. 
KSPL— Diboll, Tex. 
KSRA— Salmon, Idaho 
KSRV— Ontario, Ore. 
KSSS— Colorado Springs, 

Colo. 
KSTR — Grand Junction, 

Colo. 
KSTV— Stephenville, Tex. 
KSUM — Fairmont, Minn. 
KSWO— Lawton, Okla. 
KSYL— Alexandria, La. 



KTAC — Tacoma, Wash. 
KTAE— Taylor, Tex. 
KTAT— Frederick, Okla. 
KTBB— Tyler, Tex. 
KTBC— Austin, Tex. 
KTCB— Maiden, Mo. 
KTHS— Little Rock, Ark. 
KTHT— Houston, Tex. 
KTLN— Denver, Colo. 
KTLI — Mountain Home, 

Ark 
KTMC— McAlester, Okla. 
KTNT— Tacoma, Wash. 
KTOD — Sinton, Tex. 
KTOK— Oklahoma City, 

Okla. 
KTOP — Topeka, Kans. 
KTRE— Lufkin, Tex. 
KTRH— Houston, Tex. 
KTRM — Beaumont, Tex. 
KTSA — San Antonio, Tex. 
KTSM— El Paso, Tex. 
KTTS— Springfield, Mo. 
KTUE— Tulia, Tex. 
KTUX— Pueblo, Colo. 



KUBA— Yuba City, Calif. 
KUDI— Great Falls, 

Mont. 
KUGN— Eugene, Ore. 
KU MA— Pendleton, Ore. 
KUOA — Siloam Springs, 

Ark. 
KUPD— Phoenix, Ariz. 
KURA— Moab, Utah 
KURV— Edinburg, Tex. 



KVCV— Redding, Calif. 
KVEC— San Luis Obispo, 

Calif. 
KVET— Austin, Tex. 
KVEC— Cortez, Colo. 
KVGB— Great Bend, 

Kans. 
KV I— Seattle, Wash. 
KVKM— Monahans, Tex. 
KVLF— Alpine, Tex. 
KVMA— Magnolia, Ark. 
KVNU— Logan, Utah 
KVOE — Emporia, Kans. 
KVOL— Lafayette, La. 
KVOM— Morrilton, Ark. 
KVOO— Tulsa, Okla. 
KVOP — Plainview, Tex. 
KVOR — Colorado Springs, 

Colo. 
KVOU— Uvalde, Tex. 
KVOW— Riverton, Wyo. 
KVOZ— Laredo, Tex. 
KVPI— Ville Platte, La. 
KVRS — Rock Springs, 

Wyo. 
KVSH— Valentine, Neb. 
KVWO— Cheyenne, Wyo. 



KWAK— Stuttgart, Ark. 
KWBB— Wichita, Kans. 
KW BE— Beatrice, Neb. 
KWBG — Boone, Iowa 
KWBW— Hutchinson, 

Kans. 
KWCO— Chickasha, Okla. 
KWED— Seguin, Tex. 
KWEL— Midland, Tex. 
KWHK— Hutchinson, 

Kans. 
KWIC— Salt Lake City, 

Utah 
KW I L— Albany, Ore. 
KWIP— Merced, Calif. 
KWIQ— Moses Lake, 

Wash. 
KWIZ— Santa Ana, Calif. 
KWK— St. Louis, Mo. 
KWKH— Shreveport, La. 
KWMT— Fort Dodge, la. 
KWNA— Winnemucca, 

Nev. 
KW NO— Winona, Minn. 
KWPC — Muscatine, Iowa 
KWRF— Warren, Ark. 
KWTC— Barstow, Calif. 
KWVR— Enterprise, Ore. 
KWYO— Sheridan, Wyo. 

KXEO— Mexico, Mo. 
KXGO— Fargo, N.D. 
KXIC— Iowa City, Iowa 
KXIT— Dalhart, Tex. 
KXIV— Phoenix, Ariz. 
KXKW— Lafayette, La. 
KXL— Portland, Ore. 
KXLE— Ellensburg, 

Wash. 
KXOK— St. Louis, Mo. 
KXOL— Fort Worth, Tex. 
KXR A— Alexandria, 

Minn. 
KXXX— Colby, Kans. 
KXYZ— Houston, Tex. 



KYA— San Francisco, 

Calif. 
KYJC— Medford, Ore. 
KYNO — Fresno, Calif. 
KYNT— Yankton, S.D. 
KYOU — Greeley, Colo. 
KYSM— Mankato, Minn. 
KYSN— Colorado Springs, 

Colo. 
KYUM— Yuma, Ariz. 
KYVA— Gallup, N.M. 
KYW— Cleveland, 0. 



KZIN— Coeur d'Alene, 

Ida. 
KZIX— Fort Collins, Colo. 



WAAP— Peoria, III. 
WABA— Aguadilla, P.R. 
WABC— New York, N.Y. 
WABI— Bangor, Me. 
WABJ— Adrian, Mich. 
WACO— Waco, Tex. 
WADA— Shelby, N.C. 
W ADO— New York, N.Y. 
WAD P— Kane, Pa. 
WADS — Ansonia, Conn.. 
WAGF— Dothan, Ala. 
WAGM — Presque Isle, 

Me. 
WAGY— Forest City, N.C. 
WAIK— Galesburg, III. 
WAJF— Decatur, Ala. 
WAJR— Morgantown, W. 

Va. 
WALK— Patchogue, N.Y. 
WAMI— Opp, Ala. 
WANE— Fort Wayne, Ind. 
WANN— Annapolis, Md. 
WAOV — Vincennes, Ind. 
WAPA— San Juan, P.R. 
WAPL— Appleton, Wise. 
WAQE— Towson, Md. 
WARA— Attleboro, Mass. 
WARD — Johnstown, Pa. 
WAR F— Jasper, Ala. 
WARM — Scranton, Pa. 
WARU— Peru, Ind. 
W ASA— Havre de Grace, 

Md. 
WAS K— Lafayette, Ind. 
WATC— Gaylord, Mich. 
WATE— Knoxville, Tenn. 
WATP— Marion, S.C. 
WATT— Cadillac, Mich. 



WATZ- 

WAUX 

WAVE- 

WAVI— 

WAVY- 

WAVZ- 

Conn. 
WAWK 

Ind. 
WAYB- 
WAYZ- 
WAZL- 
WAZY- 



Alpena, Mich. 
-Waukesha, Wise. 
-Louisville, Ky. 
Dayton, 0. 
-Portsmouth, Va. 
■New Haven, 

-Kendal Iville, 

-Waynesboro, Va. 
Waynesboro, Pa. 
Hazleton, Pa. 
Lafayette, Ind. 



WBAG— Burlington, N.C. 
WBAP— Fort Worth, Tex. 
WBAT— Marion, Ind. 
WBAW— Barnwell, S.C. 
WBAY— Green Bay, Wise. 
WBBI— Abingdon, Va. 
WBBM— Chicago, III. 
WBBO— Forest City, N.C. 
WBBW— Youngstown, 0. 
WBBZ— Ponca City, Okla. 
WBCA— Bay Minette, 

Ala. 
WBCU— Union, S.C. 
WBEC— Pittsfield, Mass. 
W BET— Brockton, Mass. 
WBEU— Beaufort, S.C. 
WBEX— Chillicothe, 0. 
WBIG— Greensboro, N.C. 
WBIR— Knoxville, Tenn. 
WBIW— Bedford, Ind. 
WBLT— Bedford, Va. 
WBLY— Springfield, 0. 
WBMC— McMinnville, 

Tenn. 
WBNL— Boonville, Ind. 
WBNS— Columbus, 0. 
WBNT— Oneida, Tenn. 
W BO C— Salisbury, Md. 
WBRY— Waterbury, 

Conn. 
WBT— Charlotte, N.C. 
WBTM— Danville, Va. 
WBTN— Bennington, Vt. 
WBVP— Beaver Falls, Pa. 
WBYS— Canton, III. 
WBZ-WBZA— Boston, 

Mass. 



WCAO— Baltimore, Md. 
WCAP— Lowell, Mass. 
WCAU— Philadelphia, Pa. 
WCBL— Benton, Ky. 
WCBM— Baltimore, Md. 
WCCC— Hartford, Conn. 
WCCN— Neillsville, Wise. 
WCDT— Winchester, 

Tenn. 
WCEM— Cambridge, Md. 
WCER— Charlotte, Mich. 
WCFR— Springfield, Vt. 
WCGO — Chicago Heights, 

III. 
WCHA — Chambersburg, 

Pa. 
WCHL— Chapel Hill, 

N.C. 
WCHN— Norwich, N.Y. 
WCKR— Miami, Fla. 
WCKY— Cincinnati, 0. 
WCLO— Janesville, Wise. 
WCLT— Newark, 0. 
WCMC— Wildwood, N.J. 
WCNH— Quincy, Fla. 
WCNU— Crestview, Fla. 
WCOJ— Coatesville, Pa. 
WCOL— Columbus, 0. 
WCOP — Boston, Mass. 
WCOU— Lewiston, Me. 
WCOV — Montgomery, Ala. 
WCOY— Columbia, Pa. 
WCRL— Oneonta, Ala. 
WCRW— Chicago, III. 
W CSC— Charleston, S.C. 
WCSI — Columbus, Ind. 
WCT A— Andalusia, Ala. 
WCVI— Connellsville, Pa. 
WCYB— Bristol, Va. 
WCYN— Cynthiana, Ky. 
WDAF— Kansas City, Mo. 
WDAS— Philadelphia, Pa. 
WDAY— Fargo, N.D. 
WDBJ— Roanoke, Va. 
WDBL— Springfield, 

Tenn. 
WD BO — Orlando, Fla. 
WDBQ — Dubuque, Iowa 
WDEC — Americus, Ga. 
WOEF— Chattanooga, 

Tenn. 



WDEL— Wilmington, Del 
WD IX— Orangeburg, S.C. 
WD KN— Dickson, Tenn. 
WD LA— Walton, N.Y. 
WDLB— Marshfield, 

Wise. 
WDLC— Port Jervis, N.Y 
WDNC— Durham, N.C. 
WDNG— Anniston, Ala. 
W DOS— Oneonta, N.Y. 
WDSM— Superior, Wise. 

1 D ^- New0rleans ' L a- 
WDUN— Gainesville, Ga 
WDVA— Danville, Va. 
WDWS— Champaign, III. 
WDXB— Chattanooga, 

Tenn. 
WDZ— Decatur, III. 



WEAN— Providence, R.I. 
WEAV— Pittsburgh, 

WEBB— Batli more, Md. 
WEBC— Duluth, Minn. 
WEBJ— Brewton, Ala. 
WEBQ— Harrisburg, N.Y 
WEEB— Southern Pines, 

N.C. 
WEED— Rocky Mount, 

N.C. 
WEE I— Boston, Mass. 
VVEJL— Scranton, Pa. 
WEKR— Fayetteville, 

Tenn. 
WEKZ— Monroe, Wise. 
WELC— Welch, W. Va. 
WELD— Fisher, W. Va. 
WELM— Elmira, N.Y. 
WE LP— Easely, S.C. 
W EM P— Milwaukee, 

Wise. 
WENE— Endicott, N.Y. 
WENY— Elmira, N.Y. 
WEPM— Martinsburg, 

W. Va. 
WERT— Van Wert, 0. 
WESB— Bradford, Pa. 
W ESC— Greenville, S.C. 
WESO— Southbridge, 

Mass. 
WESR— Tasley, Va. 
WEST— Easton, Pa. 
WETU— Wetumpka, Ala. 
WEZB — Birmingham, 

Ala. 
WEZE— Boston, Mass. 
WEZL— Richmond, Va. 
WEZN— Elizabethtown, 

Pa. 



WFAA— Dallas, Tex. 
WFAS— White Plains, 

N.Y. 
WFBC— Greenville, S.C. 
WFBG— Altoona, Pa. 
WFBL— Syracuse, N.Y. 
WFBM— Indianapolis, 

Ind. 
WFBR— Baltimore, Md. 
WFEB— Sylacauga, Ala. 
WFHG— Pell City, Ala. 
WFHR— Wisconsin 

Raoids, Wise. 
WFIG— Sumter, S.C. 
WFIL— Philadelphia, Pa. 
WFIN— Findlay. 0. 
WFIW— Terre Haute. Ind. 
WFKY— Frankfort. Ky. 
WFLA— Tampa, Fla. 
WFLO— Farmville, Va. 
WFM J— Youngstown, 0. 
WFMW— Madisonville, 

Ky. 
WFRA— Franklin, Pa. 
WFRC— Reidsville, N.C. 
WFRO— Fremont, 0. 
WFST— Caribou, Me. 
WFTL— Ft. Lauderdale, 

Fla. 
WFTR— Front Royal. Va. 
WFVA — Fredericksburg, 

Va. 



WGAC— Augusta, Ga. 
WGAL — Lancaster, Pa. 
WGAP— Maryville, Tenn. 
WGAR— Cleveland, 0. 
WGAU— Athens, Ga. 
WGAW— Gardner, Mass. 



90 



♦♦>♦,♦♦.♦♦,♦♦.♦♦*♦♦♦,•♦.♦♦.♦♦.*«•♦♦>♦.♦ 



»'#»'*»'»*'»»'♦♦'»»'»♦'»•»'*»'»*■♦»'♦»'#»'♦»', 



: NAB RADIO CODE SUBSCRIBERS 



WGBB— Freeport, N. Y. 
WGBF— Evansville, Ind. 
WGBI— Scranton, Pa. 
WGBS— Miami. Fla. 
WGCD— Chester, S.C. 
WGEM— Quincy, III. 
WGES— Chicago, III. 
WGGA — Gainesvilfe, Ga. 
WGH— Newport News, Va. 
WGL— Fort Wayne, Ind. 
WGN— Chicago, III. 
WGNY— Newburgh, N.Y. 
WGPC — Albany, Ga. 
WGR— Buffalo, N.Y. 
WGRO— Lake City, Fla. 
WGRP— Greenville, Pa. 
WGRV — Greenville, Tenn. 
WGRY— Gary, Ind. 
WGSM— Huntington, 

N.Y. 
WGWR— Asheboro, N.C. 
WGY— Schenectady, N. Y. 



W HAY— New Britain, 

Conn. 
WHB— Kansas City, Mo. 
WHBC— Selma, Ala. 
WHBF— Rock Island, III. 
WHBL— Sheboygan, Wise. 
WHBU— Anderson, Ind. 
WHCU— Ithaca, N.Y. 
WHDH— Boston, Mass. 
WHDM— McKenzie, Tenn. 
WHEC — Rochester, N.Y. 
WHEN — Syracuse, N.Y. 
WHEP— Foley, Ala. 
WHFB— Benton Harbor, 

Mich. 
WHHH— Warren, 0. 
WHHM— Memphis, Tenn. 
WHIN— Gallatin, Tenn. 
WH 10— Dayton, 0. 
WHIS— Bluefield, W. Va. 
WHIZ— Zanesvi lie, 0. 
WH KP— Hendersonville. 

WHLM— Bloomsburg, Pa. 
WHLO— Akron, 0. 
WHLS— Port Huron, 

Mich. 
WHO — Des Moines, Iowa 
WHOP— Hopkinsville, 

Ky. 
WHOT— Campbell, 0. 
WHP— Harrisburg, Pa. 
WHUM— Reading, Pa. 
WH YE— Roanoke, Va. 
WHYL— Carlisle, Pa. 
W I BA— Madison, Wise. 
WIBC — Indianapolis, Ind. 
WIBG— Philadelphia, Pa. 
WIBR — Baton Rouge, La. 
WIBW— Topeka, Kans. 
WIBX— Utica, N.Y. 
WICE— Providence, R.I. 
W ICO— Salisbury, Md. 
WIKE— Newport, Vt. 
WIKY— Evansville, Ind. 
WIL— St. Louis, Mo. 
WILK— Wilkes-Barre, 

Pa. 
WIMA— Lima, 0. 
WIMS— Michigan City, 

Ind. 
WIN A— Charlottesville, 

Va. 
W INC— Winchester, Va. 
WIND— Chicago, III 
WINF — Manchester, Conn. 
WING— Dayton, 0. 
WINK— Fort Myers, Fla. 
WINS— New York, N. Y. 
W IRA— Fort Pierce, Fla. 
W IRC— Hickory, N.C. 
WIS — Columbia, S.C. 
WISH — Indianapolis, Ind. 
WISM— Madison, Wise. 
WIST— Charlotte, N.C. 
WITH— Baltimore, Md. 
WIVK— Knoxville, Tenn. 
WIZE— Springfield, 0. 



WJAC — Johnstown, Pa. 
WJAR— Providence, R.I. 
WJAS — Swainsboro, Ga. 
WJAX— Jacksonville, Fla. 
WJBB— Haleyville, Ala. 
WJBC — Bloomington, III. 
WJBK— Detroit, Mich. 



WJBL— Holland, Mich. 
WJBO — Baton Rouge, La. 
WJDY— Salisbury, Md. 
WJEF— Grand Rapids, 

Mich. 
WJEH— Gallipolis, 0. 
WJEJ— Hagerstown, Md. 
WJET— Erie, Pa. 
WJJD— Chicago. III. 
WJMS — Ironwood, Mich. 
WJNC— Jacksonville, N.C. 
WJOL— Joliet, III. 
WJOY— Burlington, Vt. 
WJPF— Herrin, III. 
WJ PS— Evansville, Ind. 
WJR— Detroit, Mich. 
WJRD — Tuscaloosa, Ala. 
WJSB— Crestview, Fla. 
WJSO — Jonesboro, Tenn. 
WJTN— Jamestown, N.Y. 
WJW— Cleveland, 0. 
WJZM— Clarksville, Tenn. 



WKAI— Macomb, III. 
WKAM— Goshen, Ind. 
WKAP— Allentown, Pa. 
W KAY— Glasgow. Ky. 
WKAZ— Charleston, 

W. Va. 
W KB H— LaCrosse, Wise. 
WKBN— Youngstown, 0. 
WKBO— Harrisburg, Pa. 
WKBV— Richmond, Ind. 
WKBW— Buffalo, N.Y. 
WKBZ— Muskegon, Mich. 
WKCT— Bowling Green, 

Ky. 
WKD A— Nashville, Tenn. 
WKDK— Newberry, S.C. 
WKDL— Clarksdale, Miss. 
WKEY— Covington, Va. 
WKID— Urbana, III. 
W K I P — Poughkeepsie, 

N.Y. 
WKJG— Fort Wayne, Ind. 
WKLA— Ludington, Mien. 
WKLO— Louisville, Ky. 
WKOP — Binghamton, 

N.Y. 
WKOS— Ocala, Fla. 
WKOX— Framington, 

Mass. 
WKRG— Mobile, Ala. 
WKRM — Columbia, Tenn. 
WKRS— Waukegan, III. 
WKTX— Atlantic Beach, 

Fla. 
WKUL— Cullman, Ala. 
WKXL— Concord, N.H. 
WKY— Oklahoma City, 

Okla. 
WKYB— Paducah, Ky. 
WKYR— Keyser, W. Va. 
WKZO— Kalamazoo, 

Mich. 



WLAC— Nashville, Tenn. 
WLAG— La Grange, Ga. 
WLAK— Lakeland, Fla. 
WLAM— Lewiston, Me. 
WLAR— Athens, Tenn. 
WL AT— Conway, S.C. 
WLAY— Muscle Shoals, 

Ala. 
WLBC— Muncie, Ind. 
WLBG— Laurens, S.C. 
WLBH— Mattoon, III. 
WLBK— DeKalb, III. 
W LB R— Lebanon, Pa. 
WLCS — Baton Rouge, La. 
WLCY— St. Petersburg, 

Fla. 
WLDS— Jacksonville, III. 
WLEE— Richmond, Va. 
WLEW— Bad Axe, Mich. 
WLIB— New York, N.Y. 
WLIQ— Mobile, Ala. 
WLKW— Providence, R.I. 
WLLH— Lowell, Mass. 
WLNA— PeeksvilJe, N.Y. 
WLNH— Laconia, N.H. 
WLOE— Leaksville, N.C. 
WLOL — Minneapolis- 

St. Paul, Minn. 
WLOS— Asheville, N.C. 
WLOX— Biloxi, Miss. 
WLPO— LaSalle. III. 
WLS— Chicago, III. 
WLSV— Wellsville, N.Y. 



WLVA— Lynchburg. Va. 
WLW— Cincinnati, 0. 
WLYC— Williamsport, 

Pa. 
WLYN— Lynn, Mass. 



WMAL— Washington, 

D.C. 
WMAQ— Chicago, III. 
WMAS— Springfield, 

Mass. 
WMAX— Grand Rapids, 

Mich. 
WMAY— Springfield, III. 
WMAZ— Macon, Ga. 
WMBG— Richmond, Va. 
WMBN— Petosky, Mich. 
WM BR— Jacksonville, 

Fla. 
WMC — Memphis, Tenn. 
WMDD— Fajardo, P.R. 
WMDN— Midland, Mich. 
WMEV— Marion, Va. 
WMFG— Hibbing, Minn. 
WMGR— Bainbridge, Ga. 
WMMN— Fairmont, 

W. Va. 
WMNB— No. Adams, 

Mass. 
WMOH— Hamilton, 0. 
WMOK— Metropolis, III. 
WMPM— Smithfield, N.C. 
WMPS — Memphis, Tenn. 
WMRN— Marion, 0. 
WMSA— Massena, N.Y. 
WMT— Cedar Rapids, la. 
WMTN— Morristown, 

Tenn. 
WMVG— Milledgeville, 

Ga. 
WMVO— Mt. Vernon, 0. 



WNAE— Warren, Pa. 
WNAM— Neenah, Wise. 
WNAR— Norristown, Pa. 
WNAX— Yankton, S.D. 
WNBC— New York, N.Y. 
WNBF — Binghamton, 

N.Y. 
WNBH— New Bedford, 

Mass. 
WNBZ — Saranac Lake, 

N.Y. 
WNDU — South Bend, Ind. 
WNEB— Worcester, Mass. 
WNHC— New Haven, 

Conn. 
WNIL— Niles, Mich. 
WNLK— Norwalk, Conn. 
WNOG— Naples, Fla. 
WN OP— Newport, Ky. 
WNOX— Knoxville, Tenn. 
WNSL— Laurel, Miss. 
WNVA— Norton, Va. 



WOAI — San Antonio, Tex. 
WOC — Davenport, Iowa 
WOHO— Toledo, 0. 
WOAI— Saline, Mich. 
WOKE— Charleston, S.C. 
WOKK— Meridian, Miss. 
WO KY— Milwaukee, 

Wise. 
WO Ml— Owensboro, Ky. 
WOMT— Manitowoc, 

Wise. 
WOND— Pleasantville, 

N.J. 
WONN— Lakeland, Fla. 
WOOD — Grand Rapids, 

Mich. 
WOPI— Bristol, Tenn. 
WORK— York, Pa. 
WOW— Omaha, Neb. 
WOWL— Florence, Ala. 
WOWO— Fort Wayne, 
Ind. 



WPAB— Ponce, P.R. 
WPAG— Ann Arbor, 

Mich. 
WPDR— Portage, Wise. 
WPDQ— Jacksonville, Fla. 
WPEP — Taunton. Mass. 
WPLB— Greenville, Mich. 
WPLO— Atlanta, Ga. 
WPOR— Portland. Me. 



W PR N— Butler. Ala. 
WPRO— Providence, R.I. 
WPTF— Raleigh, N.C. 
WPTW— Piqua, 0. 
WPVL— Painesville, 0. 



WQAM— Miami, Fla. 
WQMR— Washington, 
D.C. 

WQUA— Moline, III. 



WRAC— Racine, Wise. 
WRAK— Williamsport, 

Pa. 
WRAL— Raleigh, N.C. 
WRBL — Columbus, Ga. 
WRC— Washington, D.C. 
WRCO— Richland Center, 

Wise. 
WRCV— Philadelphia, 

Pa. 
WREB— Holyoks, Mass. 
WREC — Memphis, Tenn. 
WR EL— Lexington, Va. 
WREN— Topeka, Kans. 
WRFC— Athens, Ga. 
WRFS— Alexander City, 

Ala. 
WRIT— Milwa/Ukee, Wise. 
WRIV— Riverhead. N.Y. 
WRJN— Racine, Wise. 
WRJW— Picayune, Miss. 
WRKD— Rockland, Me. 
WRMS— Beardstown, III. 
WROK— Rockford, III. 
WROM— Rome, Ga. 
WRON — Ronceverte, 

W Va 
WROW— Albany, N.Y. 
WRPB— Warner Robins, 

Ga. 
WRR— Dallas, Tex. 
WRRR— Rockford. III. 
WRUF— Gainesville. Fla. 
WRUN— Utica, N.Y. 
WRUS— Russellville, Ky. 
WRVA — Richmond, Va. 
WRVK— Renfro Valley, 

Kv. 
WRWJ— Selma, Ala. 



WSAL — Logansport, Ind. 
WSAZ— Huntington, 

W Va. 
WSB— Atlanta, Ga. 
wsba — York. Pa. 
WSBT— South Bend, Ind. 
WSEV— Sevierville. Tenn. 
WSFC — Somerset. Ky. 
WSGN — Birmingham, 

Ala. 
WSIG— Mount Jackson, 

Va. 
WSIX— Nashville. Tenn. 
WSJS— Winston-Salem, 

N.C. 
WSLS — Roanoke, Va. 
WS M — Np«hville, Tenn. 
W«ME_Sanfprd- M* 
W^v I— Litchfield, III. 
WSNJ— Bridgeton, N.J. 
WSNT — Sandersville, Ga. 
W?NY— Schenectady, 

N.Y. 
WSOC— Charlotte, N.C. 
WSON— Hendeson, Ky. 
WSOY— Decatur, III. 
WSPA— Spartanburg, S.C. 
WSPD— Toledo, 0. 
WSTC — Stamford, Conn. 
WSTL— Eminence, Ky. 
WSTP— Salisbury, N.C. 
WSTS — Massena, N. Y. 
WSUH— Oxford, Miss. 
WSVL— Shelbyville, Ind. 
WSYD— Mt. Airy, N.C. 



WTAC— Flint. Mich. 
WTAD— Quincy, III. 
WTAG — Worcester. Mass. 
WTAQ— La Grange, III. 



WTAR— Norfolk. Va. 
WTAW— Bryan, Tex. 
WTAX— Springfield, III. 
WTBC — Tuscaloosa, Ala. 
WTBF— Troy, Ala. 
WTCB— Flomaton, Ala. 
WTCM— Traverse City, 

Mieh. 
WTCN — M inneapolis- 

St. Paul, Minn. 
WTHI— Terre Haute. Ind. 
WT I C— Hartford, Conn. 
WTIL— Mayaguez, P.R. 
WT IP— Charleston, 

W. Va. 
WTIV— Titusville, Pa. 
WTIX— New Orleans, La. 
WTJS — Jackson, Tenn. 
WTM J— Milwaukee. Wise. 
WTO B— Winston-Salem, 

N.C. 
WTO L— Toledo, 0. 
WTO N— Staunton, Va. 
WTO P— Washington, D.C. 
WTRC— Elkhart, Ind. 
WTRL— Brandenton, Fla. 
WTRO^Dyersburg, Tenn. 
WTRY— Troy, N.Y. 
WTSB— Lumberton. N.C. 
WTTB— Vero Beach, Fla. 
WTTC— Towanda, Pa. 
WTTM— Trenton, N.J. 
WTTR— Westminster, Md. 
WTVL— Waterville, Me. 
WTWN— St. Johnsbury„ 

Vt. 
WTYC— Rock Hill, S. C. 
WTYN— Tryon. N.C. 

WUSJ— Lockport, N.Y. 

WVCG— Coral Gables, 

Fla. 
WVET— Rochester, N.Y. 
WVLN— Olney, III. 
WVOS— Liberty, N.Y. 
WVPO— Stroudsburk, Pa. 
WVSC — Somerset, Pa. 

WWCC— Brennan, Ga. 
WW DC— Washington, 

D.C. 
WWGP— Sanford, N.C. 
WWIL— Ft. Lauderdale, 

Fla. 
WW IN— Baltimore, Md. 
WWIZ— Lorain, 0. 
WW J— Detroit, Mich. 
WW L— New Orleans, La. 
WWNR— Beckley, W.Va. 
WWNY— Watertown. N.Y. 
WW PA— Williamsport. 

Pa. 
WWRI— West Warwick, 

R.I. 
WWRL— Woodside, N.Y. 
WWSW— Pittsburgh, Pa. 
WWVA— Wheeling, 

W. Va. 
WXYZ— Detroit, Mich. 



WYCL— York, S.C. 
WY RE— Pittsburgh, Pa. 
WYVE— Wytheville, Va. 

XTRA— San Diego, Calif. 



91 




G.A.C. 

is in 

television 

with 

both 

feet! 



...from top 

talent 

to 

completely 

packaged 

shows! 




The great performing and creative talents who 
are responsible for so many of television's past 
and present top rated successes can be found, in 
depth, at G. A.C. Performers, writers, producers, 
directors, musicians, composers, conductors, 
arrangers . . . all are available to you through 
G.A.C. to fill your every television requirement. 

For a detailed run-down of the many-faceted 
television services of G.A.C, and how we can 
serve you best, we suggest you call. 



Don W. Sharpe 

President, GAC-TV 



Herman Rush 
Vice-President, Sales 



GENERAL ARTISTS CORPORATION 

A Subsidiary of Baldwin-Montrose Chemical Company, Inc. 
640 Fifth Avenue • New York 19, N.Y. • Circle 7-7543 
New York • Chicago • Beverly Hills • London • Rome 






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93 




Qood^cws 

for you Important Zravelers 

in the RADIO, TV and ENTERTAINMENT FIELDS 



Now you can relax as you travel by air, boat or 
car without being disturbed by motion sickness. 

Doctors are recommending this unique tablet that melts 
in your mouth, requires no water, protects you up to 24 hours. 



Once you experience the relaxing com- 
fort of traveling without the annoyance 
of motion sickness, you'll never be with- 
out Bonadettes again. 
For now all you have to do to enjoy any 
trip is just take a Bonadette an hour 
before you start out. 
Bonadettes are the wonderful little tab- 
lets that leading air and steamship lines 
give to passengers. The only tablet that 
tastes like candy, melts in your mouth, 



requires no water... and protects you 
up to 24 hours. 

Bonadettes rated tops in extensive tests 
conducted by the Army, Navy and Air 
Force. Thaf s why doctors recommend 
them. 

Get a package at any drugstore and al- 
ways carry them with you, ready to use 
anytime, anyplace. You'll say "Business 
or pleasure, Bonadettes make traveling 
fun again! "...and start telling your 
friends about them. 



h~| 



piiite& 



TABUETSS »5 W>S. 



BONADETTES 



»OT!0* SICKNESS PREVENTIVE 



Prevent Mr Sea and Car Sickness 




i Total Broadcast Revenues, Expenses 

And Income for Networks, Radio & TV Stations 



!.•*«>*-**>*>♦>♦>*•»♦'♦♦>*>♦♦♦♦♦♦♦♦♦>♦♦♦> 



The radio (AM and FM) and television broadcasting- industry for the calendar year 1960 reported total 
revenues of $1,866.3 million or 8.3 per cent above 1959. The 1960 television revenues were $1,268.6 
million or 9.0 per cent above 1959, while radio revenues rose 6.7 per cent to $597.7 million. Combined 
radio and television profits for 1960 were reported at $2'90.0 million, or 9.6 per cent above 1959. The 1960 
television profits were $244.1 million, an increase of 9.8 per cent above 1959 while 1960 radio profits 
increased 8.3 per ^ent to $45.9 million. 



1959-1960 



Item 



1960 
millions) 



1959 
($ millions) 



Per Cent of 

Increase or 

decrease 

in 1960 



Total Broadcast Revenues 

Radio $ 597.7 $ 560.0 6.7 

Television 1,268.6 1,163.9 9.0 

Industry Total $1,866.3 $1,723.9 +8.3 



Total Broadcast Expenses 



Radio $ 551.8 

Television 1,024.5 

Industry Total $1,576.3 



$ 517.6 
941.6 

$1,459.2 



6.6 
8.8 



+8.0 



Broadcast Income (Before Federal Income Tax) 



Radio $ 45.9 

Television 244.1 

Industry Total $ 290.0 



$ 42.4 
222.3 

$ 264.7 



8.3 

9.8 



+9.6 



Note: 1960 radio data cover the operations of 4 nationwide networks, 3,470 AM and AM-FM and 218 
independent FM stations. Excluded are 40 AM and AM-FM stations and 3 independent FM stations 
whose reports were filed too late for tabulation. 1959 data are for 4 nationwide networks, 3,380 
AM and AM-FM and 148 independent FM stations. 1960 TV data cover the operations of 3 networks 

and 530 stations. 1959 TV data cover the operations of 3 networks and 519 stations. 
Source: FCC 
♦%♦♦♦♦♦♦♦»♦♦♦♦♦♦♦♦♦*♦♦♦ ♦♦♦♦♦♦.♦♦.♦♦.•^.♦♦.♦•.♦♦.♦♦.♦♦.♦♦.♦^.♦^♦.♦♦.♦♦.♦•.♦♦.♦^ 



95 



in the research business 




in their homes and asking them what they're watching or hearing 



of viewing or listening 




PULSE IS- 



For many years professional and 
scientific boards of review have pointed to personal coincidental 
interviewing as the optimum (though costliest) technology. 
Now Pulse has developed the technology that makes it possible. 
For the first time in a continuing broadcast audience survey 
operation, Pulse is conducting personal, house-to-house coincidental 

interviewing. At the moment, 9% of our sample is so studied. 
Now we are entering a second phase of this program — "paired 

coincidental" which will double the effectiveness of our personal 
coincidental. For you who wish to read more about the technology 
involved, let us send you our Technological Bulletin No. 2. 



For full information, write, wire or 
phone for a Pulse representative. 



q> 



THE PULSE, INC. 

730 Fifth Avenue, New York 19, N. Y. 
Phone: JUdson 6-3316 



ft g 

Research Organizations 



AMERICAN RESEARCH 
BUREAU, INC 

(Div. of C.-E.-I.-R., Inc.) 

4320 Amendale Rd., Beltsville, Md. 

Phone: WEBster 5-2600 

Director James W. Seiler 

General Mgr John Landreth 

Dir. of Research E. H. Clay 

Branches 
New York— 1 Rockefeller Plaza... JU 6-7733 
Montebello, Calif.— 2640 Whittier Blvd. 

RA 3-8536 
Chicago— 2105 Tribune Tower 467-5750 

GUY BOLAM ASSOCIATES, INC. 

Bedford, N. Y. 
Phone: BE 4-7280 

President Guy Bolam 

V.P., Treasurer I. M. Bolam 

Branch Office 

122 E. 42nd St., New York 17, N. Y. 

Phone: MU 2-4500 

President Guy Bolam 

BROADCAST ADVERTISERS 
REPORTS, INC. 

750 Third Ave., New York 17, N. Y. 
Phone: YUkon 6-8410 

Pub. Ch. of Bd Phil Edwards 

President Robert W. Morris 

V.P., Sales Maurice E. McMurray 

V.P. Research Josef B. Rosenberg 

R. H. BRUSKIN ASSOCIATES 

Creative Market Research 
96 Bayard St., New Brunswick, N. J. 

Phone: CHarter 9-1800 
New York Phone: WHitehall 4-7023 

President R. H. Bruskin 

Vice President Dr. A. M. Gold 

Proj. Dirs Walter H. Meyer, 

Gerald Reiner, Michael H. Sandler 

BUREAU OF BROADCAST 
MEASUREMENT 

75 Eglinton Ave. W., Toronto, Ont. 
Phone- HUdson 5-9464 

President George S. Bertram 

Vice Pres Ross A. McCreath, 

John F. Glasier 

Exec. V.P Duncan Grant 

Dir. of Research Wilfred L. Hudson 

CROSSLEY, S-D SURVEYS, INC. 

405 Park Ave., New York 22, N. Y. 

Phone: PLaza 5-1606 

Ch. of Bd Arthur B. Dougall 

President. Carl H. Henrikson, Jr. 

Vice Pres Franklin B. Leonard 

Treasurer Robert C. Montgomery 

Secretary Carol Caruikshank 



C. E. HOOPER, INC 

375 Park Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-2290 

Ch. of Bd Emily R. Hooper 

President Frank G. Stisser, Jr. 

Exec. VJ> W. Bruce McEwen 

Vice Presidents A. W. Harding, 

Dorothy Behrens, Lucille Woodworth 
Branch 
Wilton, Conn. — 84 Danbury Rd. 
Phone: POrter 2-5514 

INSTITUTE FOR MOTIVATIONAL 
RESEARCH INC. 

Croton-on-Hudson, N. Y. 
Phone: CRoton 14721 

President Ernest Dichter 

Vice Pres Irving Gilman, Alex Gochfeld, 

Janet Sillen 

Branches 
Zurich, Switzerland; London, Eng.; Cara- 
cas, Venz.; Rio de Janeiro, Brazil; Victoria, 
Aust.; Toronto, Can.; Barcelona, Spain. 

MARKET RESEARCH CORP. 
OF AMERICA 

122 East 42nd St., New York 17, N. Y. 
Phone: OXford 7-3540 

MARKETING STRATEGY, INC. 

35 West 53rd St., New York, N. Y. 
Phone: CO 5-3676 

Director Eugene L. Reilly 

Branch Office 

824 Fisher Bldg., Detroit, Mich. 

Phone: TR 1-0115 

President .Robert W. Bledsoe 

MOTIVATIONAL PROGRAMMERS, 
INC. 

Hotel Plaza, New York 19, N. Y. 
Phone: PLaza 9-2495 

President Emanuel Denby 

Vice President Alan Roth 

Secretary Betty Jeffries 

Treasurer Thomas W. Evans 

A. C. NIELSEN COMPANY 

2101 Howard St., Chicago 45, 111. 
Phone: HOllycourt 5-4400 

Ch. of Bd Arthur C. Nielsen 

President Arthur C. Nielsen, Jr. 

Exec. V.P., Best. Div Henry A. Rahmel 

Exec. V.P., Nat'l Sales /Service. . . .C. G. Shaw 
V.P., Local Sales/ Service. John K. Churchill 

Branches 
New York— 575 Lexington Ave....MU 8-1020 
San Francisco— 70 Willow Rd., Menlo Park, 

DA 5-0021 
Chicago— 360 N. Michigan Ave....FR 2-3810 

Hollywood— 1680 North Vine HO 6-4391 

(Continued on Page 99) 



97 




THE NAKED EYE 

In most instances is not sufficient to observe printing 
quality. Our foremen are trained in the use of magnifiers to 
detect flaws in printing that are not visible to the naked eye. 

This procedure has been introduced in our plant as part of a 
continuing process of quality control in order to achieve a 
printing product of which you can be justly proud. 

This is just one of the extra ingredients that Barnes offers 
without regard for additional economic consideration. 



BARNES PRINTING COMPANY 

INCORPORATED 

229 West 28th Street New York 1, N. Y. 

Telephones: PEnnsylvania 6-8700-8705 



98 



: RESEARCH ORGANIZATIONS 



FREDERICK PITTERA 
ASSOCIATES 

500 Fifth Ave., New York 36, N. Y. 
Phone: COlumbus 5-5400 

President Frederick Pittera 

Vice President Donald R. Jaffe 

Research Staff Maria MaArop, 

John F. Summerville, Albert Tedaldi 

ALFRED POLITZ MEDIA STUDIES 

527 Madison Ave., New York 23, N. Y. 
Phone: PLaza 9-5200 

Director Jerome Greene 

Asst. Dir.. Paul H. Chook 

THE PULSE, INC. 

730 Fifth Ave., New York 19, N. Y. 
Phone: JUdson 6-3316 

Director Sydney Roslow 

Assoc. Dir.. . „ Laurence Roslow 

Service Director Richard Roslow 

Director of Sales George Sternberg 

Branches 
Los Angeles— 6399 Wilshire Blvd..OL 3-7733 
Chicago— 435 N. Mich. Ave SU 7-5109 

QUEEN APPLIED PSYCHOLOGY 
CO. 

500 Fifth Ave., New York 36, N. Y. 

Phone: CH 4-4633 

President Dr. Harvey Queen 

RADIO BROADCAST/MANAGE- 
MENT CONSULTANTS 

(Wilt Gunzendorfer & Associates) 
864 S. Robertson Blvd., Los Angeles 35, Calif. 

Phone: OLympia 2-8800 
Owner, Manager Wilt Gunzendorfer 

RADIO-TV REPORTS, INC. 

16 West 46th St., New York, N. Y. 

Phone: CO 5-7650 

President David Fins 

RESEARCH CONSULTANTS, INC. 

64 Wall St., Norwalk, Conn. 
Phone: VOlunteer 6-8224 

President John G. Peatman 

Vice President M. M. Peatman 

ELMO ROPER & ASSOCIATES 

111 West 50th St., New York 20, N. Y. 
Phone: PLaza 7-4900 

Partners Elmo Roper, Burns W. Roper, 

Carolyn W. Crusius, Gerhart D. Wiebe, 
Joel I. Brooke 

N. C. RORABAUGH CO., INC. 

347 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-21934 

President N. C. Rorabaugh 

Editor Joan Thompson 



ROSS FEDERAL RESEARCH CORP. 

5 E. 35th St., New York 16, N. Y. 
Phone: MUrray Hill 4-2068 

SCHWERIN RESEARCH CORP. 

270 Madison Ave., New York 16, N. Y. 
Phone: OR 9-5858 

President Horace S. Schwerin 

Exec. Vice Pres Leonard Kudisch 

Senior Vice Presidents Henry H. Newell, 

Raymond K. Maneval, Donald H. Mc- 
Collum 

Vice Presidents Harold M. Spielman, 

John V. Roberts, Benjamin C. Potter 

Branches 

Toronto— 49 Wellington St., W. 

Phone: EMpire 4-6373 

Montreal— 1390 Sherbrooke St.— Plateau 1734 

London— 10 Stratton St., W. 1. 

Phone: Grosvenor 4738 

SINDLINGER & CO. 

20 E. Winona Ave., Norwood, Pa. 

Phone: LU 6-5100 

President A. E. Sindlinger 

DANIEL STARCH AND STAFF 

Boston Post Rd. & Beach Ave. 

Mamaroneck, N. Y. 

Phone: OWens 8-0800 

Chairman Dr. Daniel Starch 

President Howard A. Stone 

Vice President. Dr. D. Morgan Neu 

TRENDEX. INC. 

535 Fifth Ave., New York 17, N. Y. 
Phone: MU 2-1182 

President Edward G. Hynes, Jr. 

Exec. Vice President Robert B. Rogers 

Treasurer John List 

TvQ QUALITATIVE TV 

PROGRAM SERVICE 
(Div. of Home Testing Inst.) 

50 Maple Place, Manhasset, N. Y. 
Phone: MA 7-7510 

President Henry Brenner 

Client Supervisor Herb Altman 

VIDEODEX, INC. 

342 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-8837 

WORLD WIDE INFORMATION 
SERVICES, INC. 

660 First Ave., New York 16, N. Y. 
Phone: ORegon 9-7240 

President Richard W. Hubbell 

Vice Pres Gerald G. Murray 



99 



Radio and Television Telephone Numbers 
New York City 



AM Radio Stations 

WABC SUsquehanna 7-5000 

WADO MUrray Hill 8-1280 

WBNX Circle 5-1441 

WCBS PLaza 1-2345 

WEVD PLaza 7-0M0 

WFAS OWens 3-2400 

WFYI Pioneer 2-1520 

WGBB MAyfair 3-1240 

WHLI OLympia 8-1100 

WHN MUrray Hill 8-1000 

WHOM Circle 6-3900 

WINS JUdson 2-7000 

WLIB MOnument 6-1800 

WMCA MUrray Hill 8-5700 

WNBC Circle 7-8300 

WNEW YUkon 6-7000 

WNTA WH 4-7641 

WOR LOngacre 4-8000 

WPOW MUrray Hill 6-6488 

WQXR LAckawanna 4-1 100 

WVOX NEw Rochelle 6-0800 

WWRL DEfender 5-1600 



Fill Radio Stations 

WABC-FM SUsquehanna 7-5000 

WBAI-FM OXford 7-2288 

WBFM LExington 2-4927 

WCBS-FM PLaza 1-2345 

WFAS-FM OWens 3-2400 

WHLI-FM OLympia 8-1100 

WNBC-FM Circle 7-8300 

WOR-FM LOngacre 4-8000 

WQXR-FM LAckawanna 4-1100 

WRVR-FM Rl 9-5400 

WTFM LE 9-5600 



Television Stations 

WABC-TV SUsquehanna 7-5000 

WCBS-TV PLaza 1-2345 

WNBC-TV Circle 7-8300 

WNEW-TV LEhigh 5-1000 

WOR-TV LOngacre 4-8000 

WP1X MUrray Hill 2-6500 

National Networks 

American Broadcasting Co SUsquehanna 7-5000 

Columbia Broadcasting System PLaza 1-2345 

Keystone Broadcasting System Eldorado 5-3720 

Mutual Broadcasting System BRyomt 9-7600 

National Broadcasting Co Circle 7-8300 

Station Representatives 

ABC-TV Nat'l Station Sales SU 7-5000 

Advertising Time Sales MU 7-5040 

Avery-Knodel, Inc PLaza 7-1800 

Charles Bernard TN 7-2600 

John Blair & Co PLaza 2-0400 

Blair TV Assoc PLaza 2-0400 

Bogner & Martin MUrray Hill 9-2586 

Guy Bolam MUrray Hill 2-4500 

The Boiling Co., Inc YUkon 6-4545 

Burn-Smith Co., Inc MUrray Hill 2-3124 

CBS Radio Spot Sales PLaza 1-2345 

CBS TV Stations Nat'l Sales PLaza 1-2345 

Henry I. Christal MUrray Hill 8-4414 

Thomas F. Clark Co, Inc ORegon 9-5866 

Continental Radio Sales MUrray Hill 7-6865 

Donald Cooke, Inc JUdson 2-2727 

Devney Organization, Inc., The YUkon 6-4390 

Robert Eastman LT 1-0800 



Forjoe TV, Inc ORegon 9-6820 

Gill Perna Inc Templeton 8-4740 

H-R Representatives, Inc PLaza 9-6800 

Arthur H. Hagg MUrray Hill 4-4250 

George P. Hollingbery Co OXford 5-5560 

The Katz Agency, Inc JUdson 2-9200 

Keystone Bcstg. System, Inc ELdorado 5-3720 

Daren F. MoGavren Co PLaza 1-4650 

The Meeker Co., Inc MUrray Hill 2-2170 

Nat'l Sales Div., RKO Gen LO 4-8000 

NBC Spot Soles Circle 7-8300 

Pan American Bcstg. Co MUrray Hill 2-4500 

John E. Pearson Co .PLaza 1-3366 

Peters, Griffin, Woodward YU 6-7900 

Edward Petry & Co., Inc. MUrray Hill 1-0200 

Prestige Rep. Organization (PRO) CI 6-7230 

Radio-TV Representatives MUrray Hill 8-4340 

Paul H. Raymer Co., Inc PLaza f-5570 

Select Sta. Reps PLaza 8-1850 

Storer Television Sales Inc PLaza 2-7600 

E. S. Sumner Corp CO 5-3636 

Tele-Radio & TV Sales, Inc MU 7-8436 

Venard, Rintoul & McConnell.. .. .MUrray Hill 8-1088 

Walker-Rawalt Co., Inc MUrray Hill 3-5830 

Weed Radio & TV Corp PLaza 9-4700 

Adam Young, Inc PLaza 1-4848 

Advertising Agencies 

N. W. Ayer & Son, Inc PL 7-5700 

Ted Bates & Co. JUdson 6-0600 

Batten, Barton, Durstine & Osborn .. .ELdorado 5-5800 

Benton & Bowles, Inc J>U 2-6200 

Leo Burnett Co., Inc PLaza 9-5959 

Campbell-Ewaid Co., Inc MUrray Hill 8-3400 

Compton Advertising, Inc PL 4-1 100 

Cunningham & Walsh, Inc MUrray Hill 3-4900 

Dancer-Fitzgerald-Sample ORegon 9-0600 

D'Arcy Advertising Co PLaza 8-2600 

Doherty, Clifford, Steers & Shenfield. .. .YUkon 6-6500 

Donahue & Coe, Inc Circle 5-1000 

Doremus & Co WOrth 4-0700 

Doyle Dane Bernbach, Inc LOngacre 4-1234 

Erwin Wasey, Ruthrauff & Ryan OX 7-4500 

William Esty & Co OXford 7-1600 

Foote, Cone & Belding YUkon 6-8000 

Albert Frank-Guenther Law COrtlandt 7-5060 

Frederick-Clinton Co., Inc MU 2-7433 

Fuller & Smith & Ross, Inc JU 2-9000 

Fletcher Richards, Calkins & Holden JUdson 6-5400 

Gardner Adv. of N. Y CO 5-2000 

Geyer, Morey, Madden & Ballard, Inc.. PLaza 1-3300 

Grant Advertising OX 7-5800 

Grey Adv. Agency, Inc PLaza 1-3500 

Interpublic, Inc TN 7-1122 

Kastor, Hilton, Chesley, Clifford & 

Atherton PLaza 1-1400 

Kenyon & Eckhardt, Inc YUkon 6-9000 

Ketchum. MoLeod & Grove MU 7-5640 

Kudner Agency, Inc MUrray Hill 8-6700 

Al Paul Lefton Co., Inc MUrray Hill 9-7470 

Lennen & Newell, Inc MUrray Hill 2-5400 

MacManus, John & Adams PLaza 9-5600 

J. M. Mathes, Inc LExington 2-7450 

Maxon. Inc PLaza 9-7676 

McCann-Erickson, Inc OXford 7-6000 

McCann-Marschalk Co OXford 7-4250 

Metlis & Lebow Corp JU 2-3474 

Mogul, Williams & Saylor TEmpleton 8-7100 

Needhom, Louis & Brorby PLaza 7-0333 

Norman Craig & Kummel PLaza 1-0900 

Product Services MUrray Hill 7-0204 

Sullivan, Stauffer, Colwell & Bayles. MUrray Hill 8-1600 

Tatham-Laird PLaza 2-1 110 

J. Walter Thompson Co MUrray Hill 6-7000 

Wade Adv., Inc Circle 5-1990 

Warwick & Legler, Inc PLaza 1 -4700 

Wtiss & Golfer, Inc PLaza 3-4070 

Young ft Rublcam, Inc MUrray Hill 9-3000 



100 



Publications 

Advertising Age YUkon 6-5050 

Billboard, The PLaza 7-2800 

Broadcasting PLaza 5-8354 

Editor & Publisher PLaza 2-7050 

Film Daily BRyant 9-7117 

Printers' Ink MUrray Hill 8-7500 



RADIO-TELEVISION DAILY 

Wisconsin 7-633G 

Sales Management LE 2-1760 

Sponsor MUrray Hill 7-8080 

Standard Rate & Data Service MUrray Hill 9-6620 

Television Age Circle 7-7660 

Television Magazine PLaza 3-9944 

Variety .• JUdson 2-2700 



News Associations 

Associated Press (Press Assn., Inc.) PLaza 7-1111 

Hearst Metrotone News, Inc PLaza 7-4120 

Radio Pulsebeat News AX 1-4320 

Radio Press International PLaza 2-0650 

Reuters BRyant 9-8558 

United Press International MUrray Hill 2-0400 

World Wide Info. Serv ORegon 9-7240 

Talent Agencies 

Columbia Artists Management, Inc Circle 7-6900 

General Artists Corp Circle 7-7543 

William McCaffrey Agency ELdorado 5-1076 

William Morris Agency, Inc JUdson 6-5100 

MCA Artists Ltd PLaza 9-7500 

National Artists Corp PLaza 9-6000 

TV Artists Corp PLaza 3-2153 



Organizations 9 Unions and 
Government Agencies 

AAAA LExington 2-7977 

Actors' Equity PLaza 7-7660 

AFTRA COIumbus 5-3267 

American Federation of Musicians PLaza 8-0600 

ASCAP MUrray Hill 8-8800 

AWRT ELdorado 4-7281 

Broadcast Clearing House CI 5-3370 

Broadcast Musk, Inc PLaza 9-1500 

Central Media Bureau TN 7-0373 

Federal Communications Comm WAtkins 4-1000 

Federal Trade Commission COrtland 7-7100 

Institute of Radio Engineers LE 5-5100 

Music Publishers' Protective Association .PLaza 1-1930 

NAPA Circle 5-0200 

Nat'l Educational TV & Radio Center JU 6-0055 

NATAS LA 4-9666 

RAB MU 8-4020 

SESAC, Inc JU 6-3450 

Station Representatives Assn YUkon 6-9390 

TvB PLaza 7-9420 

Television Affiliates, Corp PL 1-3110 

Writer's Guild of America PLaza 7-3317 



... NEW YORK TELEPHONE NUMBERS 

Decca Records, Inc PLaza 2-1600 

Empire Broadcasting Corp YUkon 6-5700 

Walt Framer Prodns OX 7-3322 

General Artists Corp Circle 7-7543 

Harry S. Goodman Productions PLaza 5-6131 

Arthur Henley Productions PLaza 5-7145 

Goodson-Todman Prodns PL 1-0600 

Gotham Recording Corp JU 6-5577 

Henry Jaffe Ent CI 5-240G 

Lang-Worth Feature Programs, Inc IV 5-2400 

Charles Michelson, Inc PLaza 7-0695 

William Morris Agency, Inc JUdson 6-5100 

Muzak Corp ORegon 4-7400 

NBC Radio Recording Div Circle 7-8300 

Project-O-Fex MU 7-1881 

Pyramid Productions, Inc PL 2-4100 

Reemack Enterprises, Inc Circle 6-7300 

Reeves Sound Studios, Inc ORegon 9-3550 

SESAC, Inc JU 6-3450 

Talent Associates-Paramount Ltd PL 3-1030 

Thomas J. Valentino, Inc Circle 6-4675 

Wolf Productions PLaza 5-2050 

Ziv-United Artists, Inc MUrray Hill 8-4700 



TV Film Producers 
Distributors 

ABC Films, Inc LA 4-5050 

M & A Alexander Productions PLaza 5-5266 

Allied Artists TV Corp PL 7-8530 

Atlantic Television Corp JU 2-1287 

Banner Films, Inc PL 5-481 1 

British Information Services CI 6-5100 

CBS Films PL 1-2345 

Commonwealth Film-TV CI 5-6456 

Economee Television Programs MU 8-4700 

Flamingo Films PL 2-4100 

Fortune Features, Inc LO 4-5592 

Fremantle International MU 7-4343 

W. J. German, Inc TE 2-8500 

Harry S. Goodman Productions PL 5-6131 

The Jam Handy Organization, Inc JU 2-4060 

Independent TV Corp PL 5-2100 

Intercontinental TV PL 7-2593 

Jayark Film Corp TN 7-3232 

MCA-TV PL 9-7500 

MGM-TV JU 2-2000 

Charles Michelson, Inc PL 7-0695 

Modern Teleservice, Inc OX 7-2753 

Movietonews, Inc CO 5-7200 

National Telefilm Associates, Inc JUdson 2-7300 

NBC Films, Inc Circle 7-8300 

Official Films, Inc PL 7-0100 

Paramount Television Productions, Inc BR 9-8700 

Reeves Sound Studios, Inc OR 9-3550 

Hal Roach Studios. CI 5-4135 

Sarra, Inc MU 8-0085 

Walter Schwimmer, Inc EL 5-461 6 

Bernard L. Schubert MU 8-0940 

Screen Gems, Inc PL 1-4432 

Seven Arts Associated Corp YU 6-1717 

Show Corp. of America PLaza 9-6840 

Sterling Television Co., Inc MU 3-6300 

Storer Programs, Inc PL 2-7525 

Teledynamics Corp JU 6-6052 

Television Industries, Inc PL 1-6800 

Time-Life Best., Inc JU 6-1212 

Trans-Lux Television Corp PLaza 1-3110 

Twentieth Century-Fox CO 5-3320 

United Artists Assoc MUrray Hill 7-7800 

Warner Bros. TV CI 6-1000 

Ziv-United Artists, Inc MU 8-4700 

Maurice H. Zouary TV Productions JU 2-6185 



Radio-TV Program, Record 
& Transcription Cos. 

Basch Radio & TV Productions ... MUrray Hill 2-8877 

V. S. Becker Productions MUrray Hill 2-0777 

The Bruce Chopman Co Wisconsin 7-9244 

C. F. Productions, Inc MU 5-8757 

Columbia Record Prod. Service Circle 5-7300 

Community Club Awards, Inc MU 7-4466 



Airlines 

American Airlines LO 4-2000 

British Overseas Airways Corp MU 7-1600 

Delta Air Lines PL 1-6600 

Eastern Air Lines YU 6-5000 

National Airlines OX 7-9000 

TWA OX 5-6000 

United Airlines MU 2-7300 



101 



Chicago Telephone Numbers 



AM Radio Stations 

WAAF ...RAndolph 6-1932 

WAIT FRanklin 2-0660 

WBEE RAndolph 6-6842 

WBBM WHitehall 4-6000 

WCFL MOhawk 4-2400 

WCRW EAstgate 7-6860 

WEDC RO 2-9461 

WGES SAcramento 2-1700 

WGN LA 8-231 1 

WHFC CLiffside 4-741 1 

WIND WHitehall 4-2170 

WJJD STate 2-5466 

WLS STate 2-2002 

WMAQ .....Superior 7-8300 

WMBI Michigan 2-1570 

WSBC MOnroe 6-9060 



FM Radio Stations 

WEAW BR 3-3330 

WEFM STate 2-1357 

WENR-FM ANdover 3-0800 

WFMT STate 2-5668 

WKFM RAndolph 6-2141 



Television Stations 

WBBM-TV WHitehall 4-6000 

WBKB ANdover 3-0800 

WGN-TV LA 8-2311 

WNBQ . Superior 7-8300 



National Networks 

American Broadcasting Co ANdover 3-0800 

Columbia Broadcasting System WHitehall 4-6000 

Keystone Broadcasting System STate 2-8900 

Mutual Broadcasting System STate 2-1252 

National Broadcasting Co SUperior 7-8300 



Station Representatives 

ABC-TV Nat'l Station Sales AN 3-0800 

Advertising Time Sales, Inc 782-0313 

Avery-Knodel, Inc 467-61 1 1 

John Blair & Co SUperior 7-2300 

The Balling Co .WHitehall 3-2040 

Broadcast Time Sales AN 3-1913 

Burn-Smith Co OEntral 6-4437 

CBS Spot Sales WHitehall 4-6000 

CBS-TV Stations Nat'l Sales WH 4-6000 

Forjoe TV, Inc DEIaware 7-3504 

Gill-Perna, Inc Financial 6-9393 

George P. Hollingbery DEarborn 2-6060 

H-R Representatives Financial 6-6440 

The Katz Agency MOhawk 4-7150 

Robt. S. Keller, Inc STate 2-5096 

Keystone Bcstg. System, Inc STate 2-8900 

Daren F. McGavren Co FR 2-1 370 

Meeker Co., Inc CEntral 6-1742 

Nat'l Sales Div., RKO General 644-2470 

NBC Spot Sales SUperior 7-8300 

John E. Pearson Co STate 2-7494 

Peters, Griffin, Woodward, Inc FRanklin 2-6373 

Edward Petry & Co., Inc WHitehall 4-0011 

Prestige Rep. Org. (PRO) CE 6-6269 

Radio-TV Reps., Inc Financial 6-0982 

Paul H. Raymer Co 644-4473 

Sears & Ayer, Inc .STate 2-7493 

Storer Television Sales FRanklin 2-6498 

Torbet, Allen & Crane, Inc ST 2-5260 

Venard, Rintoul & McConneH STate 2-5260 



Walker-Rawalt Co ANdover 3-5771 

Weed Radio Corp 467-7070 

Adam Young, Inc Michigan 2-6190 



Advertising Agencies 

Aubrey, Finlay, Marley & Hodgson 329-1600 

N. W. Ayer & Son, Inc Andover 3-7111 

BBD&O SUperior 7-9200 

Bozell & Jacobs, Inc CEntral 6-0870 

Leo Burnett Co., Inc CEntral 6-5959 

Campbell-Ewald Co CEntral 6-1946 

Campbell-Mithun Inc DEIaware 7-7553 

Compton Advertising, Inc 427-4642 

Dancer-Fitzgerald-Sample Financial 6-4700 

Doner-Harrison, Inc ANdover 3-7800 

Doremus tj Co CEntral 6-9132 

Erwin Wasey, Ruthrauff & Ryan Financial 6-1833 

Foote, Cone & Belding SUperior 7-4800 

Frank, Clinton E., Inc WHitehall 4-5900 

Fuller & Smith & Ross ANdover 3-5039 

Grant Advertising, Inc SUperior 7-6500 

MacFarland, Aveyard & Co RAndolph 6-9360 

Malcolm-Howard ANdover 3-0022 

Maxon, Inc WHitehall 4-1676 

McCann-Erickson WEbster 9-3700 

Arthur Meyerhoff & Co DEIaware 7-7860 

Needham, Louis & Brorby, Inc WHitehall 4-3400 

L. W. Ramsey Co FRanklin 2-8155 

Roche, Rickerd & Cleary, Inc RAndolph 6-9760 

Tatham-Laird, Inc HArrison 7-3700 

J. Walter Thompson Co MOhawk 4-6700 

Edward H. Weiss & Co CEntral 6-7252 

Young & Rubicam , 329-0750 



Radio-TV Program Prods. 

Jewell Radio & TV Productions MOhawk 4-5757 

Jules Power Prod.. . ANdover 3-1422 

Les Lear Productions Corp RAndolph 6-0905 

William Morris Agency 467-1744 

MCA TV Ltd DEIaware. 7-1 100 

NBC Radio Recording Division SUperior 7-8300 

Walter Schwimmer Co FRanklin 2-4392 

Standard Radio Trans. Service, Inc STate 2-5322 

Hal Tate Radio Productions ANdover 3-6520 

L. S. Toogood Recording Co CEntral 6-5275 

Ziv United Artists, Inc WH 4-1030 



News Agencies and Assns. 

Associated Press STate 2-7700 

RADIO-TELEVISION DAILY 

ANdover 3-6520 

City News Bureau STate 2-8100 

Community News RAndolph 6-0002 

United Press International FRanklin 2-9000 



TV Film Producers-Dist. 

Walter Schwimmer, Inc FR 2-4392 

Seven Arts Associated Corp ORchard 4-5105 

Television Programs of America, Inc WH 4-4767 

UPA Pictures, Inc WHitehall 4-0196 



Airlines 

American Airlines FR 2-8000 

British Overseas Airways Corp DE 2-7744 

Delta Air Lines Fl 6-5300 

Eastern Air Lines WH 3-2900 

TWA DE 2-7600 

United Airlines Fl 6-5700 



102 



:«♦»»»»»»»»»»» 



Washington Telephone Numbers 



Federal Departments 
and Agencies 

American National Red Cross REpublic 7-8300 

Archives, National WO 3-1130 

Business and Defense Services 

Administration STerling 3-9200 

Capitol, U. S. (Senate, House) CApitol 4-3121 

Census, Bureau of The RE 5-2000 

Commerce, Department of STerling 3-9200 

Copyright Office, Library of Congress. .STerling 3-0400 
Court of Customs and Patent Appeals. National 8-4696 

Department of Defense Liberty 5-6700 

Air Force, Department of The Liberty 5-6700 

Army, Department of The Liberty 5-6700 

Navy, Department of The Liberty 5-6700 

Defense Mobilization, Office of Executive 3-3300 

Executive Mansion (White House). . .NAtional 8-1414 
Federal Communications Commission. Executive 3-3620 

Federal Trade Commission Executive 3-6800 

Government Printing Office STerling 3-6840 

Interior, Department of The REpublic 7-1820 

Justice, Department of REpublic 7-8200 

Labor, Department of Executive 3-2420 

National Labor Relations Board Executive 3-3111 

National Research Council Executive 3-8100 

Patent Office STerling 3-9200 

Post Office Department STerling 3-3100 

Radio Correspondents Galleries (Senate and 

House of Representatives) CApitol 4-3121 

State, Department of REpublic 7-5600 

Supreme Court of the United States. .Executive 3-1640 

United States Information Agency REpublic 7-8340 

U.S.M.C, AM-TV, Info. Div Liberty 5-6700 



Non-Government 

Clear Channel Broadcasting Service. .Executive 3-0255 

Electronic Industries Association NAtional 8-3902 

National Association of 

Broadcasters DEcatur 2-9300 

National Press Club REpublic 7-2500 



RADIO-TELEVISION DAILY 
EX 3-4808 

Radio Corporation of America (Frequency 

Bureau and RCA Victor Die.) District 7-9680 

Westing-house Broadcasting Co STerling 3-0903 



AM Radio Stations 

WAVA KEnmore 6-9000 

WEAM JAckson 7-7100 

WFAX JEfferson 2-1220 

WGMS Executive 3-8676 

WINX PO 2-4357 

WMAL KEIIogg 7-1100 

WOL HObart 2-3900 

WOOK TU 2-2500 

WPGC JO . 8-6677 

WPIK Overlook 3-3000 

WQMR WHitehall 6-1050 

WRC EMerson 2-4000 

WTOP EMerson 2-9300 

WUST HObart 2-001 1 

WWDC TUckerman 2-7600 

FM Radio Stations 

WASH-FM District 7-1356 

WAVA-FM KE 6-9000 

WFAN-FM TU 2-2500 

WGAY-FM WHitehall 6-1050 

WGMS-FM Executive 3-8676 

WMAL-FM KEIIogg 7-1100 

WPGC JO 8-6677 

WRC-FM EMerson 2-4000 

WTOP-FM EMerson 2-9300 

WWDC-FM TUckerman 2-7600 

Television Stations 

WMAL-TV KEIIogg 7-1100 

WRC-TV EMerson 2-4000 

WTOP-TV EMerson 2-9300 

WTTG STerling 3-5300 

News Services 

Associated Press AD 4-5400 

United Press International Executive 3-3430 

Networhs 

ABC REpublic 7-6013 

CBS EMerson 2-9300 

MBS CO 5-6363 

NBC EMerson 2-4000 

Airlines 

American Airlines EX 3-2345 

British Overseas Airways Corp 393-5300 

Eastern Air Lines EX 3-4000 

National Airlines ST 3-5454 

TWA ST 3-4200 

United Airlines ST 3-4700 






« 



Los Angeles Telephone Numbers 



AM Radio Stations 

KABC NOrmandy 3-331 1 

KALI Hollywood 6-6161 

KBIG Hollywood 3-3205 

KBLA (North Hollywood) TRiangle 7-3619 

KCBH BRadshaw 2-7105 

KDAY HOIIywood 1 -9981 

KEZY HOIIywood 3-5621 

KFAC WEbster 8-0161 

KFI DUnkirk 2-2121 

KFOX (Long Beach) HEmlock 6-7281 

KFSG DUnkirk 9-1 141 

KFWB HOIIywood 3-5151 



KGBS DUnkirk 8-2345 

KGER (Long Beach) NEvada 6-4774 

KGFJ HOIIywood 4-0201 

KGIL (Sherman Oaks) STate 5-8631 

KHJ HOIIywood 2-2133 

KIEV (Glendale) CHapman 5-2388 

KLAC ' HOIIywood 2-7271 

KMPC HOIIywood 9-5341 

KNX HOIIywood 9-1212 

KPOL WEbster 8-2345 

KRKD CApitol 5-4116 

KUTE Citrus 4-1414 

KWKW (Pasadena) MUrray 1-4964 

KXLA (Pasadena) MUrray 1-6991 



103 



LOS ANGELES TELEPHONE NUMBERS »:♦::•»»»»»»::•»:««:♦»::♦:«:♦:« 



Fill Radio Stations 

KABC-FM NOrmandy 3-3311 

KBBI MAdison 5-1641 

KBCA OLive 3-3940 

KBIQ-FM Hollywood 3-3205 

KBMS-FM (Glendale) Citrus 4-8444 

KCBH BR 2-7105 

KFAC-FM WEbster 8-0161 

KFMU-FM DUnkirk 5-6401 

KFOX-FM SPruce 5-2367 

KGLA-FM Hollywood 2-1295 

KHJ-FM Hollywood 2-2133 

KHOF-FM (Glendale) CHapman 5-7575 

KMLA-FM DUnkirk 2-8426 

KNOB-FM (Long Beach) Hollywood 7-0454 

KNX-FM HOMywood 9-1212 

KPFK HOIIywood 7-7183 

KRHM-FM DUnkirk 5-7421 

KRKD-FM CApitol 5-4116 

KUTE-FM Citrus 4-1414 

KWKW-FM (Pasadena) MUrray 1-4964 

Television Stations 

KABC-TV NOrmandy 3-331 1 

KCOP OLdf ield 6-6050 

KHJ-TV HOIIywood 2-2133 

KRCA THornwall 5-7000 

KNXT HOIIywood 9-1212 

KTLA HOIIywood 9-3181 

KTTV HOIIywood 2-7111 

National Networks 

American Broadcasting Company. . .NOrmandy 3-3311 

Columbia Broadcasting System HOIIywood 9-1212 

CBS Television — Television City OLive 1-2345 

Mutual Broadcasting System HOIIywood 2-2133 

National! Broadcasting Company Thornwoll 5-7000 

Station Representatives 

ABC TV National Sales NOrmandy 3-3311 

Adv. Time Sales OLive 1-4720 

AM Radio Sales Co HOIIywood 5-0695 

Avery-Knodel, Inc DUnkirk 5-6394 

Walter Biddick Co Richmond 9-8800 

John Blair & Co DUnkirk 7-1333 

Blair-TV, Inc DUnkirk 1-3811 

Boiling Company, Inc HOIIywood 2-6471 

Broadcast Times Sales HOIIywood 5-1755 

Burn-Smith HOIIywood 4-7395 

CBS-Radio Spot Sales HOIIywood 9-1212 

CBS-TV Stations Nat'l Sales HOIIywood 9-1212 

Devney Organization HOIIywood 2-6676 

Eastman, Robert Co HOIIywood 4-7276 

Forjoe TV, Inc HOIIywood 2-1397 

Gill-Perna, Inc DUnkirk 8-7115 

H-R Representatives, Inc HOIIywood 2-6453 

Harrington, Righter & Parsons, Inc. . HOIIywood 6-4129 

Hollingbery, George P., Co DUnkirk 5-2071 

Holman Co., Hal HOIIywood 2-2351 

Howard Co., Bernard HOIIywood 2-2351 

Intercontinental Service Ltd HOIIywood 2-2289 

Katz Agency, The WEbster 3-8171 

Lucas, J. A HOIIywood 2-1460 

Masla Associates HOIIywood 2-4939 

Daren F. McGavren Co., Inc HOIIywood 4-7331 

Meeker Co HOIIywood 2-6501 

Tracy Moore HOIIywood 2-2351 

Nat'l Sales Div. RKO General HOIIywood 2-2133 

NiBC-KRCA Spot Sales THornwall 5-7000 

Oakes, Harlan G., Associates HOIIywood 4-7395 

Lee F. O'Connell Co OLeander 5-7597 

Pan American Bcstg HOIIywood 4-7395 

John Pearson Co HUbbard 3-9671 

Peters, Griffin, Woodward, Inc WEbster 8-3585 

Edward Petry Co DUnkirk 8-1 143 

Paul H. Raymer HOIIywood 2-2376 

Sandeberg-Gates Co HOIIywood 2-6676 

Scott, Duncan & Co DUnkirk 8-4151 

Television Adv. Reps HOIIywood 6-1 144 

Torbet, Allen & Crane HOIIywood 2-4939 

Venard, Rintoul, McConnell HOIIywood 2-4939 

Webb, Grant HOIIywood 6-6206 

Young, Adam J., Inc iHOHywood 2-2289 



Advertising Agencies 

Action in Advertising DUnkirk 3-3114 

Ad Larson NOrmandie 4-6552 

Adams & Keyes, Inc DUnkirk 7-5203 

Admasters UPton 0-2660 

Advertising Council, Inc HOIIywood 2-0988 

Advertising Engineers Corp MAdison 8-5039 

Alber, R. H., Co HOIIywood 9-8273 

Albert, Frank-Law HOIIywood 6-5363 

Allen, Dorsey & Hatfield, Inc NOrmandie 3-9343 

Allen & Marshall Adv., Agency OLive 3-1770 

Allen, Martin, Co OLive 3-2020 

Allied Advertising Agencies HOIIywood 2-0837 

Anderson-McConnell Adv. Agency. . .HOIIywood 3-4154 

U. S. Anderson Co OLdf ield 4-0250 

Arkwright Advertising Co. Inc HOIIywood 4-3129 

Arnold, Rupert Advertising DUnkirk 2-0896 

Asch, A., Inc DUnkirk 7-7600 

Associated Advertising Agency GRanite 8-2221 

Associated Broadcast Adv. Co WEbster 6-5564 

Atherton Mogge, Privett, Inc OLive 3-9870 

Ayer, N. W., & Son, Inc HONywood 3-4181 

Barnes Chase Co HOIIywood 3-1 773 

Bates, Ted., & Co OLympia 5-9081 

BBDO WEbster 8-3188 

Baus & Ross Co DUnkirk 8-1 107 

Becker, Max, Advertising GArfield 3-5484 

Bejaoh, Leo, Adv GRanite 2-2245 

Belford, Ed., Agency. STate 4-1174 

Bennett, Walter F., & Co.. . HOIIywood 4-8291 

Benton & Bowles, Inc HOIIywood 4-9151 

Berghoff Associates, Inc OLympia 2-2850 

Bishop & Associates, Inc OLive 1-2560 

Bloch's Advertising HOIIywood 3-0647 

Blum's Direct Advertising Richmond 8-6181 

Bogerts, The HOIIywood 3-6871 

Bowes, Chas. Adv. Co. Richmond 7-0543 

Boylhart, Lovett & Deane HUntly 2-0740 

Bozell & Jacobs, Inc DUnkirk 9-1277 

Brehme Ad Service (Glendale) CHapman 5-1539 

Broadcasting Advertising BRadshaw 2-4840 

Brother, D. P., & Co DUnkirk 5-8288 

Bull, Frank, & Co HOIIywood 5-4195 

Burnett, Leo, Co., Inc HOIIywood 4-7374 

Buss, Bear & Associates DUnkirk 5-4385 

Buxton Adv. Agency MUrray 1-4993 

Campbell-Ewald Co HOIIywood 9-2931 

Campbell-Mit+nun, Inc HOIIywood 2-0715 

Carlson, Milton Co DUnkirk 8-9464 

Carson-Roberts Inc BRadshaw 2-8366 

Castor & Assoc OLeander 2-1315 

Chamiberlin & Associates DUnkirk 7-6444 

Citizen Advertising Agency, Inc MAdison 2-2463 

Cloward Velma Advertising DUnkirk 4-2558 

Coast Advertising Associates DUnkirk 7-7373 

Cole, Fischer & Rogow BRadshaw 2-3351 

Coleman-Parr Advertising ORchard 7-2770 

Collard, Clark, Adv. Agency DUnkirk 7-3388 

Compton Advertising, Inc OL 3-0100 

Consolidated Adv. Directors OLive 5-6434 

Copy Cat Advertising TRiangle 7-4348 

Cowell, Leslie B., Advertising TRiangle 7-5329 

Craig & Reid, Inc HOHvwood 4-8218 

Creative Advertising WEbster 1-3255 

Crist, Ken, Inc NOrmandie 1-1287 

Culbertson Advertising OLympia 5-6790 

Culp, Earl IR., Co DUnkirk 2-8406 

Cunningham & Walsh, Inc DUnkirk 8-0591 

Curtis Advertising Co HOIIywood 3-2377 

Dancer-Fitzgeraild-Sample, Inc .HOIIywood 2-3256 

D'Arcy Adv. Co DUnkirk 5-3171 

Davidson, David, & Co HOIIywood 2-7753 

Davis & Blackwell, Inc Victoria 9-2964 

Davis, Charlie, Advertising AXminster 3-5508 

Delman, Allen & Assoc OLive 3-2110 

Dibble, Gordon H CHapman 5-2495 

Doherty, Clifford, Steers & Shenfield. OLeaner 5-8950 

Dolson Advertising Agency LOraine 9-5111 

Donahue & Coe DUnkirk 1-2221 

Donald, Dick, Advertising POplar 1-0575 

Doyle, Dane, Bernbach OLive 3-8080 

Dozier, Eastman & Co DUnkirk 5-6071 

Dunas, E. C. Advertising OLive 6-4100 

Ebberts, Dan, Adv. Serv LUdlow 7-9161 

Edelstein, Irwin L, & Assoc DUnkirk 5-8221 

Ehlert, Grace MAdison 6-2222 

Eisaman-Johns, Advertising HOIIywood 4-7265 



104 



LOS ANGELES TELEPHONE NUMBERS 



Elliott, Neil M., Advertising REpublic 5-1091 

Enyart & Rose Advertising HOIIywood 6-1 176 

Erwin Wasey, Ruthrauff & Ryan, Inc.. .Wtbster 1-1211 

Essig Co POplar 3-4365 

Esty, William Co HOHywaod 2-6301 

Fagan, O. K. Advertising Agcy MAdison 2-2192 

Folkenhainer, Carl BRadshaw 2-0136 

Fallon, Brangham, Moon, Inc HOIIywood 4-0171 

Forror Advertising GRonite 8-301 1 

Fellows, John C, Co CApital 5-7746 

Flax-Bronston Co Richmond 9-4497 

Fletcher Richards, Calkins & Holden. HOIIywood 6-1311 

Foladare, Maury & Assoc HOIIywood 9-8135 

Forestal, R. J. Co WEbster 5-121 1 

Frank, Aibert-Guenrher Law WEbster 3-7595 

Frank, Don Advertising (Anaheim). . .KEy stone 5-6093 

Frazier Adv. Agency MAdison 5-8392 

Fuller, Smith & Ross, Inc DUnkirk 5-221 1 

Gage, Booth & West, Inc OLive 3-1770 

Gord, Dalbert & Associates DUnkirk 8-8422 

Gardner Advertising Co HOIIywood 9-271 9 

Gaynor, Ducas, Inc OL 5-8191 

Geissinger, W. B., & Co.. . . OLive 1-3510 

General Advertising Agency, Inc.. . .HOIIywood 3-5128 

Gerth, Brown Clark & Elkus OLive 3-2320 

Geyer, Morey, Madden & Ballard DUnkirk 7-4255 

Gilbert & Benton TRiangle 7-3105 

Gill Clifford Agency OLive 5-8388 

Glasser-Gailey, Inc MAdison 9-3501 

Glenn Advertising, Inc OL 3-9030 

Goodman Organization HO 6-5221 

Graham, Clyde D DUnkirk 3-1266 

Grant, Will DUnkirk 7-3361 

Grant Advertising Agency HOIIywood 1-9231 

Gregory, Willard G., & Co MAdison 7-0531 

Grey Advertising BRadshaw 2-9821 

Guerin-Johnstone-Gage, Inc DUnkirk 5-7451 

Guild, Bascom & Bonfigli HOIIywood 9-8217 

Hadlock & Associates HOIIywood 2-6731 

Harrington, Righter & Parsons HOIIywood 6-4129 

Heintz & Co., Inc MAdison 9-31 81 

Hill, Don MAdison 4-9936 

Hixson & Jorgenson, lite DUnkirk 8-3121 

Hoel, John D., Adv. Agency MUrray 1-7131 

Hollander, Welsh Advertising DUnkirk 9-1171 

Honig-Cooper Co DUnkirk 8-3301 

House of Leads NEvada 6-4471 

Houston Advertising Service Co NOrmandie 5-5886 

Hunter & Wilhite Advertising WEbster 3-7353 

Hutchinson Advertising HOIIywood 2-4500 

Irwin, Howard, & Assoc DUnkirk 8-1219 

Jaycroft Co THornwall 2-5310 

Jenner, Don, Advertising DUnkirk 8-1489 

Jett Advertising HOIIywood 2-6635 

Johnson & Lewis HOIIywood 5-7105 

Jones, Paul, & Associates DUnkirk 1-3003 

Kaplan, Sara Jane, Advertising OLive 3-6057 

Kaufman, Lon, Co DUnkirk 8-41 38 

Kaufman, Hans E., & Co HOIIywood 3-3800 

Key-Christopher Advertising WEbster 9-3147 

Keane, Raymond, Advertising OLive 3-8650 

Keene & Associates WEbster 7-2270 

Kellogg, Edw. S DUnkirk 7-5213 

Kelso, M. H., & Co HOIIywood 3-8566 

Kenyon & Eckhardt HO 3-2102 

Kennedy, Walker & Cox, Inc OLympia 2-0555 

Keyes, Madden & Jones HOIIywood 9-3974 

LaRoche, C. J., Advertising HOIIywood 9-3656 

Lawrence Co BRadshaw 2-5820 

Lee & Associates OLive 1-2090 

Lee, J. Richard HOIIywood 6-1188 

Lee, Robert E., & Associates HOIIywood 6-1188 

Leni Advertising HOIIywood 9-7388 

Lennon & Newell CRestview 1-7221 

Lewin, Howard, Advertising DUnkirk 8-7156 

Little & Co DUnkirk 9-1267 

Logan, Dudley L DUnkirk 2-8471 

Mack Agency HOHywood 2-6377 

MacManus, John, & Adams WEbster 7-1000 

Mann Advertising Co DUnkirk 2-1 179 

Mannis, Samuel A HOIIywood 4-7501 

Martha's Adv. Service MAdison 6-4897 

Mathisson & Associates HU 2-1870 

Mayne, Charles H., Co DUnkirk 5-0138 

McCann-<Erickson DUnkirk 5-3301 

McCarty Co., The DUnkirk 5-401 1 

McElligott, Ford C, & Associates MAdison 2-4653 



McElroy Adv. Agcy DUnkirk 1-3045 

McKee, Burns Adv HOIIywood 7-421 8 

McLain, W. R., & Associates NOrmandie 3-8209 

McNeill 8c McCleery HOIIywood 6-4256 

M-E Productions DUnkirk 5-3302 

Meany, Phillip J., Co., Adv DUnkirk 5-4181 

Meltzler, Richard, Adv WEbster 8-2993 

Morgan Company, The STate 6-5696 

Mowinckel, E. K., Advertising Richmond 7-0529 

Nargi Advertising MAdison 2-1647 

National Advertising Associates DUnkirk 8-7115 

National Federation of Advertising OL. 3-2320 

Neale 8c Associates OL. 6-0500 

Needham, Louis, & Brorby CRestwood 3-2330 

Nelson Adv. Service BRadshaw 2-0261 

Newman, Ben Allah, Advertising DUnkirk 9-6649 

Newmark, Nelson, Advertising MAdison 4-1568 

North Advertising HOIIywood 7-2151 

Ogilvy, Benson & Mather CRestview 5-6154 

Olen, David, Adv OLive 5-5000 

Pacific Advertising Service Richmond 9-5803 

Packard, Jack Advertising CHapman 5-5591 

Pardee Co., The HOIIywood 2-7306 

Patron, George Adv HOIIywood 2-0841 

Paul & Baum OL. 3-2110 

Pell, Ben, Advertising MAdison 2-1557 

Perrett Co., The HUbbard 2-8303 

Porter & Associates WEbster 6-5564 

Porter, Wesley H., Adv AXminster 3-0400 

Productive Advertising AXminster 1-1322 

Ramsey, Brown & Co HOIIywood 3-6851 

Raymond, J. W., Advertising MAdison 4-2244 

Raymond, Lorry, Co WEbster 6-8125 

Reach, McClinton & Co., Inc OLive 3-9610 

Robin, Lee & Arnold CRestview 4-5853 

Robins, Jerome, Agency DUnkirk 8-0661 

Robinson & Haynes HUntley 2-2050 

Roche-Eckhoff & Lee .OLive 5-7670 

Rockert-Lauritzen REpublic 4-2106 

Ross, Charles, Adv. Agency OLdfield 6-5220 

Saussy, Walker Advertising HOIIywood 3-5161 

Sawdon, Frank HOIIywood 4-7579 

Schurrer, Lou, Adv OLive 3-4440 

Scott, M„ B., Advertising OL 3-5330 

Sebrell, J. B., Adv. Agcy MAdison 6-9397 

Seros, George J., Advertising CRestview 6-4723 

Shane, Leonard, Agency HOIIywood 9-2258 

Shaw, John W., Advertising WEbster 8-2675 

Shay Advertising HOIIywood 4-1 158 

Sheldon, Lisle Adv HOIIywood 3-2366 

Simmons, Dean WEbster 1-1311 

Smalley & Smith HOIIywood 6-2404 

Speer Advertising Agency HUbbard 3-8300 

Spees Advertising Agency DUnkirk 9-6933 

Stahl & Lewis Adv. Agency HOIIywood 2-7344 

Srebbins, Barton A., Adv DUnkirk 8-8131 

Stebbins, Hal, Inc CR 3-0750 

Steinlauf, Malcolm, & Co WEbster 3-7564 

Steller, Miller & Lester, Inc DUnkirk 7-5377 

Stiller, Hunt Advertising BRadshaw 2-0204 

Stodel Advertising MAdison 2-11 93 

Straus, J. M., & Co OLympia 2-6613 

Sudler Co BRadshaw 2-3438 

Sullivan Stauffer Colwell & Bayles. HOIIywood 4-2119 

Swafford & Co BRadshaw 2-9421 

Taggart & Young WEbster 3-8108 

Totham-Laird, Inc HOIIywood 1-9228 

Taylor Host, Inc CApitol 5-3208 

Thompson, J. Walter, Co OL 3-0300 

Tilds & Cantz Advertising OLeander 5-9270 

Todd, Michael, Advertising HOIIywood 5-8036 

Tullis Co., Inc., The HOIIywood 2-6333 

Tyler-Smith, T., Advertising DUnkirk 7-5519 

United Bench Advertising AXminster 2-8107 

Universal Advertising Agency, Inc.. . HOIIvwood 4-8218 

Van der Boom, Hunt, McNaughton WEbster 8-2001 

Vanderhurst Adv HOIIywood 7-9191 

Van-Scott, Inc DUnkirk 9-2300 

Victor, A. J., Company AXminster 1-9975 

Voorhees, P. W., Inc HOIIywood 6-1 1 81 

Wade, Adv. Agency HOIIywood 6-1631 

Walsh, Nellie L, Advertising MA 2-9853 

Weatherwax-Spurgean & Associates MA 7-2633 

Webster, R. W., Adv MAdison 9-2283 

Weinberg, Milton, Adv. Co OLive 3-2300 

Weiss, Edward H., & Co OLive 3-8360 

Welsh, Hollander & Coleman Adv DUnkirk 9-1171 



105 



LOS ANGELES TELEPHONE NUMBERS *»»»»»»»s^^ 



WhiteiiKM, Richard Dunkirk 5-2054 

Wilder, Alvin REpublic 4-2186 

Williams, Dallas & Sons Hollywood 2-6396 

Willis, Harry G., & Assoc CHapman 5-5533 

Winan & Co., Paul Richmond 7-5189 

Wolfer-Douglass-Bennington, Inc.. Cumberland 3-6242 

Woolf, Len, Co DUnkirk 8-2361 

World Advertising (Long Beach) ..... .HEmlock 5-6094 

World Wide Want Ad Service .MAdison 7-9983 

Wynne-Alexander Advertising MUrray 2-2319 

Young & Rubicam HO 2-7181 

Radio-TV Program Prods. 

Aladdin Enterprises HOIIywood 2-6686 

Allend'or Productions WEbster 8-2191 

Burrud, Bill, Productions HOIIywood 3-8181 

Commodore Productions HOIIywood 9-7502 

Crosby, Bing, Productions BRadshaw 2-2771 

Girard-Lewis Productions .. .OLympia 2-2810 

Gomalco, Inc STate 3-0070 

Goodson-Todman Productions CRestview 4-7357 

Herts-Lion International Corp HOIIywood 4-6121 

MacGregor, C. P DUnkirk 4-4191 

MCA-TV BRadshaw 2-321 1 

Ross-Danzig TV, Inc HOIIywood 2-6464 

Signal Productions, Inc HOIIywood 3-4173 

Stark, Wilbur, Productions UPton 0-331 1 

Ziv-United Artists OLdf ield 4-2800 



TV Film Producers-Dist. 

ABC Films HOIIywood 9-591 1 

M & A Alexander Productions HO 4-3414 

Allied Artists TV Corporation NO 2-9181 

George Bagnall & Associates. OL 2-8050 

Banner Productions POplar 6-5171 

Bonded TV Film Service, Inc OLd 4-7575 

Chertok Television UPton 0-331 1 

Cavalcade TV Programs OLive 4-4144 

Frank Cooper Associates CR 4-5971 

Corradine, Tom J HOIIywood 2-4448 

Jack Denove Productions, Inc HO 4-8331 

Desilu Productions, Inc HO 9-591 1 

Walt Disney Productions VI 9-341 1 

Dougfair Corporation HO 5-6164 

Jerry Fairbanks Production HO 2-1101 

Family Theater, Inc HO 2-1317 

Don Fedderson Productions HO 9-591 1 

Filmaster, Inc HO 6-1681 

Filmcraft Productions OL 3-2430 

Flying A Prod HO 9-1425 

Four Star Films, Inc PO 6-41 51 

Guedel, John, Prods OLive 3-8000 

Hollywood Television Service, Inc PO 3-841 1 

Independent Television Corp HO 2-6525 

J & M Productions CRestview 3-1230 

Mark VII, Ltd TR 7-0621 

Medallion TV Enterprises, Inc HO 2-6635 

NBC Films TH 5-7000 

Paramount Television Productions, Inc HO 9-3181 

Revue Productions, Inc TR 7-121 1 

Reynolds, Stuart, Prods CRestview 4-7863 

Hal Roach Studios TE 0-9151 

Screen Gems, Inc HO 2-3111 

Seven Arts Associated Corp GRanite 6-1564 

Stage Five Productions, Inc HO 9-901 1 

Toreto Enterprises CRestview 4-6023 

Trans-Artists Prods WEbster 1-1639 

Twentieth Century Fox Television HO 2-6231 

TV Marketeers HOIIywood 6-311 1 

Universal Pictures Co., Inc., Television TR 7-1211 

Warner Bros. Pictures, Inc. TV Division HO 9-1251 

Wolper Productions Inc OLympia 2-7075 

Artists Agencies 

Alexander, Alex Agency CRestview 1-6101 

Allied Casting HOIIywood 3-71 24 

Alvarado, Carlos OL 2-0272 

American Federation of TV-Radio. . .HOIIywood 4-5123 

Armstrong-Deuser-McHugh, Jr CRestview 4-0881 

Ashley-Steiner Corporation CRestview 4-851 1 

Artigue, Louis CRestview 6-2488 

Associated Booking Corp OLive 2-9940 



Auer, Miles Bohm HOIIywood 2-6416 

Barnes, William, Agency CRestview 3-0205 

Barr, Rickey, Agency OLdf ield 4-0738 

Barskin Agency, The OL 6-8530 

Bell, Marcella Agency CRestview 6-0012 

Bender, David HO 2-0723 

Bernie, Herman CRestview 5-0117 

Bon-ham, C. Herschel HO 4-3060 

Brandies, Bob, Agency POplar 2-4872 

Brewis, Alex OL 2-1521 

Carson-Stempel CRestview 4-8343 

Cinema Artists Agency OLive 2-7074 

Cloutman-Barskin-Short CRestview 4-6833 

Columbia Artists Management HOIIywood 2-6623 

Condit Agency HO 4-9233 

Connor, Allen HOIIywood 5-0834 

Cooper, Frank, Associates CRestview 4-5971 

Cooper, Ray CRestview 6-9769 

Cumber, Li I Attractions Agency AXminster 3-6159 

Darrow Agency CRestview 4-7253 

Davis, Mary Webb .OL. 5-6747 

Donaldson Agency OL. 2-0355 

Famous Artists CRestview 4-7433 

Flaire Agency, The OL. 6-3060 

Frings, Kurt CRestview 4-8881 

Garfield, Milton CRestview 4-8631 

Gefsky, Harold L CRestview 4-7801 

General Artists Corporation BR 2-0973 

Gertz, Mitchell CRestview 4-5491 

Gold, Herb CRestview 4-8171 

Gold, Sid CRestview 4-7247 

Goldstone, Tobias CRestview 6-1071 

Gould, Billy HO 7-7666 

Green, Ivan OL. 2-4010 

Greshler, Abner OLdf ield 4-5960 

Griffith, Byron HOIIywood 7-2600 

Grossman, Milton M CRestview 4-8631 

Halliburton, Jeanne POplar 9-2947 

Halsey, Reece Agency OLive 2-2409 

Hamilburg, Mitchell CRestview 4-9311 

Herdon-Sherrell CRestview 1-5236 

Herzbrun, Walter OL. 2-7210 

Howard, Sam, Agency OLdf ield 2-3872 

Ingersoll, George, Agency HOIIywood 7-0862 

Irwin, Lou CRestview 1-7131 

Jackson, Edith HOIIywood 7-01 55 

Jaffee Agency OLympia 7-2710 

Kaufman, Milton CR. 5-5028 

Kingston, Al, Enterprises CRestview 6-8538 

Kohner, Paul CRestview 1-5165 

Kumin-Olenick Agency CRestview 4-7281 

Lance, Leon O OL 7-1060 

Lauren, J. W., Agency OL. 6-4070 

Lazar, Irving CRestview 5-6153 

Levee, Sid CRestview 4-8631 

Longenecker, Robt OLive 3-3770 

MacQuarrie, Earl CRestview 4-8919 

Marion, Paul Agency OL. 2-9540 

Marx, Bert CRestview 4-8555 

McMillan, Hazel, Agency CR 6-3603 

Medford, Ben CRestview 1-7021 

Meyers, Walter OL 6-1950 

Middleton, Wallace, Agency OLdf ield 6-4460 

Mishkin Agency OLive 2-0944 

Montgomery, Jack, Agency OL 6-4460 

Moore, Lola CRestview 6-5401 

Morris, William BRadshaw 2-4111 

MCA Artists CRestview 4-7711 

Ochs, Al (HOIIywood 9-6470 

Oliver, Maurine OL 7-1250 

Omega Artists, Inc OLympia 5-9660 

Payton, Bob OL. 6-1880 

Pearson, Ben CRestview 4-5488 

Pomeroy, Jack HOIIywood 9-6366 

Raison-Finger Agency OLdfield 2-2446 

Rose-Nagar Agency CRestview 4-5459 

Rosen, Jerry, Agency BRadshaw 2-2345 

Ryan, Frank OL 2-8904 

Saphier, James L., Agency CRestview 1-7231 

Sdhuller, William Agency CRestview 4-6949 

Schwartz Agency OLive 3-0400 

Screen Children's Guild Agency HOIIywood 9-6231 

Shauer, M. A CRestview 1-1103 

Shaw, Glenn OLive 5-6956 

Sheldon Agency ST 5-6666 

Shiff rin-Hyland Agency CR 4-7643 



106 



LOS ANGELES TELEPHONE NUMBERS 



Shipley-lshimoto CRestview 6-6251 

Shurr, Louis CRestview 4-81 1 1 

Sindell Agency CRestview 4-8181 

Small, Lillian Schary, Associates BRadshaw 2-0496 

Snitzer, Lou-Fritschi, Al, Inc Hollywood 9-6271 

Stempel, Frank CRestview 4-8343 

Swanson, H. N OL. 2-5385 

Swoverland, Harold Olive 6-0900 

Talent Inc HOIIywood 2-0913 

Thompson, Lionel B CRestview 1-2188 

Ullman, George CRestview 4-5238 

Wadsworth, J. B CRestview 6-0698 

Weiner, Jack OLympia 2-1140 

Weintraub, Murry OLive 2-3971 

White, Al, Agency ST 9-8681 

Wilkins, Paul CRestview 1-6188 

Willson, Henry OLdfield 2-7452 

World Artists Management Agency. .CRestview 1-7294 

Wormser, Jack, Agency HOIIywood 4-8138 

Zimmerman, Herman Agency CRestview 6-0266 

Publications 

Billboard, The HOIIywood 9-583 1 

Broadcasting Magazine HOIIywood 3-3148 

Film Daily, The HOIIywood 9-5358 

Hollywood Reporter HOIIywood 4-741 1 

Media Agencies Clients OL. 7-1440 



RADIO-TELEVISION DAILY 
HOIIywood 9-3951 

Sponsor HOIIywood 4-8089 

TV Guide HOIIywood 5-2103 

TV-Radio Mirror EXmont 7-8640 

Variety HOIIywood 9-1 141 

Radio-TV Audience Surveys 

American Research Bureau HOIIywood 9-1683 

Facts Consolidated OLive 3-31 14 

Moffett Research Co ». . HOIIywood 3-5653 

National Audience Board CR 1-8141 

Pulse, Inc OL. 3-7733 



Airlines 

American Airlines MA 6-381 1 

British Overseas Airways Corp. (BOAC) BR 2-8866 

Delta Air Lines MA 7-9669 

Pan American World Airways MA 4-0192 

TWA MA 4-8141 

United Airlines HU 2-2000 

Western Airlines MA 6-4242 



$ 



$ 



&« 



FOR LOCAL ADDRESSES AND 

PERSONNEL OF ABOVE FIRMS 

SEE 

EDITORIAL INDEX, PAGE 7 

UNDER CATEGORIES OF 

AM STATIONS, FM STATIONS, 

TV STATIONS, NETWORKS, 
STATION REPS, ADVERTISING 

AGENCIES, PUBLICATIONS 

NEWS ASSOCIATIONS, TALENT 

AGENCIES, ORGANIZATIONS 

UNIONS & GOVT. AGENCIES, 

RADIO-TV PROGRAM, RECORD 

& TRANSCRIPTION CO'S., TV 

FILM PRODUCERS-DISTRIBUTORS 



$ 
$ 

:.: 

♦♦ 
♦«.♦ 
>.: 
♦♦ 
♦♦♦ 

107 



SINCE 1898 . . .THE AGENCY OF THE SHOW WORLD 



BEVERLY H/ LLs 







WILLIAM MORRIS AGENCY, 



NC. 



ADVERTISING 
AGENCIES 

► ♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦#♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ '♦♦♦♦♦♦♦♦♦♦♦♦♦< ♦♦♦♦« 



EXECUTIVE PERSONNEL 
ACCOUNT EXECUTIVES 

BRANCH OFFICES 

CANADIAN AGENCIES 

TIME BUYER BIOGRAPHIES 



1962 



Silver Anniversary 



*♦♦♦♦♦ ♦♦♦♦♦♦ ♦♦♦♦♦♦♦♦ ♦♦♦♦♦♦♦♦♦♦♦♦♦♦ ♦♦♦♦♦♦♦♦♦♦♦♦ ♦♦♦♦♦♦¥♦♦♦♦♦ ♦♦♦♦♦♦♦♦♦♦♦4 ♦♦♦♦♦♦♦*♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ ♦♦♦♦♦♦♦♦♦♦♦♦♦%»*•*▼▼* 
♦*♦ **♦ 

| Total Number Employees For 4 AM Networks | 
1 Their & Stations and 3,451 Other Stations I! 



S ------- . - g 



Pari Time 


Total 


26 


1,201 


36 


1,273 


9,956 


49,249 



As of December 31, 1960 

Full Time 

4 Nationwide Networks 1,175 

19 Network Owned and Operated stations ..... 1,237 
3,451 Other Stations 39,293 

Total 41,705 10,018 51,723 

Note: Excludes 218 independently operated FM stations. 



Total Number Employees for TV Networks | 
| Their O & O Stations/ and 530 TV Stations J 



Full Time Part Time Total 

3 Networks and 15 owned and operated 

stations 10,808 1,395 12,203 

93 Pre-Freeze TV stations 8,849 935 9,784 

346 Post-Freeze VHF TV stations 14,103 2,176 16,279 

76 Post-Freeze UHF TV stations 1,961 385 2,346 

Total 3 networks and 530 

TV stations 35,721 4,891 40,612 



Total Employment— Full Time and Part Time 

I960 1959 1958 

3 TV Networks , ... 9,610 10,127 10,054 

All TV Stations 31,002 30,143 29,328 

Total 40,612 40,270 39,382 

Note: 1960, 1959 and 1958 data are for 530, 519 and 514 TV stations, respectively. 
Source: FCC 

111 



GATHERING PLACE OF 


THE AD AGENCY, 


TV AND RADIO 


PROFESSIONS 


• 


^f 


RESTAURANT 


9 EAST 48th STREET PLaza 3-5852 


NEW YORK CITY 


LUNCHEON, COCKTAILS, DINNER 


Facilities available for private cocktail and dinner parties 
at the second floor Topside Room. 


The Jungle Room available for private luncheon and dinner 
parties for ten people or less. 



112 



TELEVISION'S HOT WAR 

It's Time to Fight Back with the Facts 



By WILLIAM B. LEWIS, Chairman 

Kenyon & Eckhardt, Inc. 



THE television industry and 
advertising business 
share one big problem in 
common. 

For a number of years now 
both industries have been 
under incessant attack on a 
bewildering number of fronts 
— from critics, educators, 
parent groups, politicians, in- 
telligentsia, the government, 
and from the bootblack down on the 
corner. Talk about a cold war; we 
are in a hot one ! 

And what have the two industries 
done to fight back? Not much; cer- 
tainly not enough; at best a series of 
delaying actions and orderly with- 
drawals to none-too-well prepared 
positions. 

Is this the best we can do? Is our 
case so black that it is futile to defend 
it? Have we no leaders wise enough 
or bold enough to regroup our con- 
siderable forces and mount a strong 
counter-offensive? Hasn't the time 
come to fish or cut Minow? 

When you examine the facts, tele- 
vision has not done a bad job: it has 
done an almost miraculous job with 
the time and resources at its com- 
mand. And I believe it is time for tele- 
vision leaders to start saying so, to 
talk back loudly, clearly, and with 
conviction to their many and vocifer- 
ous critics. 

It costs roughly 100 times as much 
to fill an hour of TV time as it did to 
fill an hour of radio time 25 years 
ago. When you multiply the single 
program cost by the number of pro- 
grams the networks telecast weekly, 
and add the additional programming 
costs of the affiliated and independ- 
ent stations, the total program bill (as 




nearly as TvB can estimate) 
becomes a staggering half a 
billion dollars per year. 

And television must fill all 
those hours or lose its fran- 
chise. What other medium of 
information, education, or en- 
tertainment is required by 
law to meet such stringent 
and costly requirements? 
The average TV station 
must telecast approximately 250 pro- 
grams each week. Yet, despite the 
staggering magnitude of the task, TV 
gets more vocal brickbats for its short- 
comings than praise for the almost 
unbelievable fact that it fills over 380 
hours a week. 

It is totally unrealistic to expect the 
creative talent pool available to us 
at this point in history to fill 380 hours 
a week with strictly first-rate, top- 
grade television programming. Even 
if pay TV one day adds the quarters, 
halves and dollars of the listening 
audience to the present enormous 
pool of money contributed by adver- 
tisers, there will be no nirvana in TV, 
anymore than there has been in mo- 
tion pictures, the stage, or publishing. 
TV serves too many masters. Yet 
it must be all things to all people. 

TV also must serve the mass audi- 
ence and this is a matter of econom- 
ics! Advertising pays the bill for all 
the good things on TV, as well as 
those considered bad; advertisers, to 
survive and build the economy, must 
have mass audiences to build mass 
markets. Without the nearly two bil- 
lions advertisers now spend annual- 
ly in TV, where would the money 
come from for the programs that even 
the critics and special interest groups 
like? 



113 




These days, the price of a turkey 
is too darned high 



You know that overrating ratings can 
lead to a hit show that reaches a costly 
quantity of non-prospects. And the 
cash register will ring up a turkey. 

Also you know that even if you reach 
the right prospects— but with the wrong 
commercials— it's another kind of tur- 
key. Equally costly. 

You know, too, that the advertiser 
who does not move swiftly to get the 
right show, at the right time, may see 



his competition get the business. And 
he gets the bird. In these days of spiral- 
ing costs, choosy consumers and speedy 
competitors— who can afford a turkey? 

Don't you want a combination of 
smart programming, swift daring, and 
creative selling commercials? 

Don't you need an agency which is 
best equipped, on all fronts, to bring 
down your cost per sale — and bring 
up your profits from television? 



YOUNG & RUBICAM, Advertising 






Advertising Agencies 



s 



,*»_•»♦>♦>♦. 



Agency Recognition Symbols 

AAAA — American Association of Advertising Agencies 

ABC — Audit Bureau of Circulation 

ABP-^Associated Business Papers 

AF A— Advertising Federation of America 

ANPA — American Newspaper Publishers' Association 

APA — Agricultural Publishers Association 

NBP — National Business Publications 

NQAB — National Outdoor Advertising Bureau 

PPA— Periodical Publishers' Association 

SNPA — Southern Newspaper Publishers' Association 



A. D. ADAMS ADVERTISING 

37 W. 53rd St., New York 19, N. Y. 

Phone: Circle 6-2940 

ABP 

Owner A. D. Adams 

TV & Radio Consultant Marcia Forrest 

AD FRIED & ASSOCIATES 

477 15th St., Suite 106, Oakland 12, Calif. 

Phone: TEmplebar 6-1886 

AFA 

Owner, Radio-TV Dir Ad Fried 

TV Art Dir Gloria Bauer 

Prod. Dir Vern Zimmerman 

Time Buyer Madge Brubaker 

ADAMS & KEYES INC. 

3 E. 54th St., New York, N. Y. 

Phone: PLaza 1-5630 

AAAA— ABP— ANPA— ABC 

Chairman Stanley J. Keyes, Jr. 

President B. D. Adams 

Exec. V.P Ed. C. Hoffman 

Senior V.P.. .A. A. Anthony, Thomas Dixey, 
James Freeman 

Production Manager Elmer Anderson 

Branch Offices 

1750 Peachtree Rd. N.W., Atlanta 

Phone: TR 5-0121 

685 S. Carondelet St., Los Angeles, Calif. 

Phone: DU 7-5203 

WILLIAM HART ADLER, INC. 

919 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-5210 

AAAA— ABP— ANPA— AFA 

Pres.-Treas William Hart Adler 

V.P., Radio-TV Alidor R. Belskis 

V.P.'s John Petrie, 

Frank Karoly, Arthur Warren 
Secretary B. L. Martin 

ADMASTERS ADVERTISING, INC. 

3432 Connecticut Ave. 

Washington 8, D. C. 

Phone: Emerson 34886 

President John E. Waterfield 

ADVERTISERS' BROADCASTING 
COMPANY 
117 W. 46th St, New York 36, N.Y. 



Phone: PLaza 7-3560 

Exec. Producer Sholom Rubinstein 

Director Bernard Rubinstein 

Copy Chief David M. Hausdorff 

ADVERTISING & MERCHANDISING, 
INC. 

13 Stratford Place, Dayton 2, O. 
Phone: 223-8885 

President Ralph Kaufman 

Radio-TV Dir Arlene Hadley 

AITKIN-KYNETT CO., INC. 

1400 South Penn Square, 

Philadelphia 2, Pa. 

Phone: LOcust 8-6700 

AAAA— ABC— ABP— AFA 

Chmn. of Bd H. H. Kynett 

President Allen C. Smith 

V.P., Secy Geo. B. Barnard 

V.P H. B. Montgomery 

Treasurer Joseph C. Baugher 

Production Director C. A. Masci 

Research Dir., Publicity. .Edward Goldsmith 

Radio-TV Time Buyer Alan Bobbe 

Radio-TV Dir Allen Gray 

R. H. ALBER CO. 

439 N. Larchmont Blvd., Los Angeles 4, Calif. 
Phone: HOllywood 9-8273 

Exec. Vice-Pres.. Pauline Ha gen 

Secretary-Treas Evelyn R. Jones 

ALLEN & REYNOLDS, INC. 

3104 Farnam Street, Omaha 31, Neb. 

Phone: 342-0150 

AAAA— ABP— ANPA— ANA 

President Milton H. Reynolds 

V.P. & Treas Robert H. Reynolds 

V.P. & Sect Helen Moeller 

Vice Presidents O. Earl Lowry, Edward C. 

Whelan, John B. Enis, Quentin H. Moore, 
Lyle DeMoss 

Radio-TV, V.P Don B. Amsden 

Radio-TV Prod. Mgr Tom Mack 

Time Buyers. . . .Marilyn Hayes, Don Amsden 

ALLEN, DORSEY & HATFIELD, INC. 

5010 Sunset Blvd., Los Angeles 27, Calif. 
Phone: NOrmandy 3-9343 
APA— ANPA— ABP— NBP 

President L. E. Hatfield 

Secy. & Treas H. H. Allen 



115 



ADVERTISING AGENCIES 



♦♦♦♦♦♦♦♦♦♦♦•»♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ 



ALLIED ADV. AGENCIES INC. 

4643 Beverly Blvd., Los Angeles 4, Calif. 

HOllywood 2-0837 

ABC-ANPA 

President W. Fehr Gardner 

Treasurer Maxine Blankenship 

Acct. Exec Wayne La Com 

THE AMBASSADOR ADV. AGENCY 

401 W. Imperial, LaHabra, Calif. 
Phone : OWen 1-9621 

President Al Sanders 

Treasurer Paul Schwepker 

Time Buyers Thomas E. Steele, 

Jerry Jensen 

Estimated Radio Billings: $175,000. 

ARKWRIGHT ADVERTISING 
CO., INC. 

Time & Life Bldg., Rockefeller Center, 
New York 20, N. Y. 
Phone: Circle 5-6612 

President M. Schof ield 

Vice President Jack Wilcher 

Media Director James Hackett 

Radio-TV Prod., Dir Thos. Mannos 

ASSOCIATED BROADCAST ADV. 

1188 S. Muirfield Road, Los Angeles 19, Calif. 

Phone: WEbster 6-5564 
Owner, Sales Mgr Irwin T. Porter 



Partner, Prog. Mgr Gertrude T. Porter 

ATLANTIC-BERNSTEIN 
ASSOCIATES 

655 Madison Ave., New York 21, N. Y. 
Phone: TEmpleton 8-8250 

Partners Murry E. Cohen, Irving H. 

Glick, Ted Bernstein 

Production Mgrs Don Williams, Arthur 

Abravanel 
Gen. Mgr., Media Dir.. .Sylvester J. Bernstein 

AUBREY, FINLAY, MARLEY & 
HODGSON, INC. 

One E. Wacker Dr., Chicago 1, 111. 

Phone: 329-1600 

AAAA— ABP— ANPA 

President H. Earl Hodgson 

Ch. Exec. Comm. V.P Kenneth Hill 

V.P.'s Donald McGuiness, 

Lynn Huffman, Roy Mount 

Secretary John Copeland 

Treasurer Ann E. Ferngren 

Radio-TV Dir Dixon Harper 

Time Buyer and Accounts: Mrs. Joan Lin- 
dell: Interntl. Harvester, Pfister Assoc, Mur- 
phy Products Co., Butler Mfg. Co., Illinois 
Farm Supply, Rock Island R.R. 

Estimated Radio Billings: $810,000. 

Estimated TV Billings: $50,000. 




NEW YORK • CHICAGO • LOS ANGELES • PHILADELPHIA • PITTSBURGH • HOUSTON • ST. PAUL 
SAN FRANCISCO • GLASGOW • NEWCASTLE-ON-TYNE • LONDON • STOCKHOLM • TORONTO • MONTREAL 

116 



ADVERTISING AGENCIES 



N. W. AYER & SON, INC. 

West Washington Square, Philadelphia 6, Pa. 

Phone: WAlnut 5-0100 

ANPA— ABP— ABC 

Chairman of Board H. A. Batten 

President Warner S. Shelly 

Exec. V.P J. M. Wallace 

V.P, Mng. Dir., Art Dept R. 0. Bach 

V.P., Exec. Dir., Art Dept.. .Charles T. Coiner 

V.P. Special Copy Kenneth W. Slifer 

V.P., Exec. Dir. Copy John J. Pullen 

V.P., Mng. Dir. Copy. . .Edward G. Gallagher 
V.P. Chg. Plans-Mkt.. . .Harry G. Groome, Jr. 

V.P. Chg. Media Leslie Farnath 

V.P.'s Chg. Ex. H. O. Client 

Cont Brydon S. Greene, L. Davis Jones 

V.P. Chg. Phila. Ser.. .Hans L. Carstensen, Jr. 

Dir., Info. Services Theodore G. Heck 

V.P. Special Copy Geo. W. Cecil 

V.P. Copy Res Mrs. Margaret H. Rogers 

V.P., Bus. Dev.. Seymour Morris 

Secretary -Treasurer R. Bruce Jones 

Branch Offices 

Time and Life Bldg., New York 20, N. Y. 

Phone: PLaza 7-5700 

Vice-President & Mgr John D. Upton 

Vice-Pres. & Dir. of 

Radio-TV James E. Hanna 

V.P., Radio-TV Plans T. J. McDermott 

V.P., Mgr, Radio-TV Prod.. . .T. H. Calhoun 
V.P., Mng. Dir. Pub. Rel.. .Robert Van Riper 
V.P, Exec. Dir. Pub. Rel. ... Marvin Murphy 

V.P.'s D. C. Van Meter, 

Chas. Hogen, J. Vance Babb, Robt. C. 
Alexander, John W. Esau, Newton C. 
Cunningham, Neal O'Connor, Jerry Jordan 

V.P. Bus. Devel Geo. T. Sweetser 

920 Statler Office Bldg, Boston 16, Mass. 
Phone: HUbbard 24970 

V.P, Mgr Raymond W. Heffron 

135 S. LaSalle St, Chicago 3, 111. 
Phone: ANdover 3-7111 

Vice-Pres, Mgr Thomas G. Watson 

V.P.'s Sterling E. Peacock, 

Howard Rose, F. W. Heckel III 
First National Bldg, Detroit 26, Mich. 
Phone: WOodward 5-3322 

Vice-President, Mgr Richard T. O'Reilly 

413 Taft Bldg, Hollywood 28, Calif. 
Phone: HOllywood 34871 

V.P, Mgr Edmund H. Rogers, Jr. 

235 Montgomery St, San Francisco, Calif. 
Phone: SUtter 1-2534 

V.P, Manager Harry C. Graybill 

1060 Bishop St, Honolulu, Hawaii 
Phone: Honolulu 50-3681 

Manager Alwyn W. Knight 

Estimated Radio Billings: $16,000,000. 
Estimated TV Billings : $41,000,000. 

AYLIN ADVERTISING AGENCY 

904 Lovett Blvd, Houston 6, Texas 

Phone: JAckson 9-3766 

AAAA 

Pres Robert N. Aylin 

Exec. V.P Chas. H. Lewis 



VP. & Prod. Mgr Roger I. Helm 

Radio & TV Dir, Time Buyer Jo Moore 

Branch Offices 

425 Soledad, San Antonio, Tex. 

Phone : CA 3-5541 

Manager James F. Anderson 

2960 Harrison, Beaumont, Tex. 

Phone: TW 2-2693 

Manager Jack Dahmer 

BADGER & BROWNING & 
PARCHER, INC. 

75 Federal St, Boston 10, Mass. 
Phone: Liberty 2-3364 

President Clifford P. Parcher 

Exec. V.P F. S. Browning, Jr. 

Art Director Glen Lawrence 

Production Manager Eliz. Harriman 

THE BAKER ADVERTISING 

AGENCY, LTD. 

670 Bayview Ave, Toronto 17, Ontario 

Phone: 487-1511 

ANPA 

President W. R. Baker 

Vice-Pres R. C. Baker 

Sec.-Treas E. M. Sutherland 

Creative Director C. Murray 

Radio-TV Dir N. Pahlen 

Media Director D. E. Gillespie 

Media Mgr H. L. Howerth 

Radio-TV Mgr H. Blair 

Radio-TV Producer W. Krantz 

Radio-TV Producer W. Ross 

Mgr, Prod. Dept C. L. Williams 

Branch Office 

1420 Sherbrooke St. W, Montreal 25, P. Q. 

Phone: VI 5-2191 

Dir. French Mkt. Svcs G. St.-Denis 

Time Buyers & Accounts: Mrs. I. Neve; 
Adams Brands Sales, Ltd, Canadian Wall- 
paper Manuf. Ltd, Carnation Co, Ltd, 
Chesebrough-Pond's (Canada) Ltd, Frigi- 
daire Products of Canada, Ltd, Canadian 
Kodak Co, Ltd, Eli Lily & Co. (Canada) 
Ltd, Miles Labs Ltd, Miss G. Rudolphe, 
General Foods, Ltd, Pharmacraft Ltd. 

LYNN BAKER INCORPORATED 

720 Fifth Ave, New York 19, N. Y. 

Phone: JUdson 6-3900 

APA— NBP— NOAB 

President R. Lynn Baker 

Vice-Pres, Treas.. Mary Bentley Baker 

Sr. V.P, Gen. Mgr Augustine J. Hilton 

Sr. V.P. & Research Dir Jack M. Kline 

V.P, Media Dir James D. Evans 

VP, Dir. of Creative Act S. Carter, IH 

V.P Walter Martin 

Secretary Dorothy K. Smith 

Radio-TV Dir Thomas McDonnell 

BALL & DAVIDSON, INC. 

670 Delaware St, Denver 4, Colo. 

Phone: MAin 3-1291 

ABP— ANPA— APA 

President Robert Acomb 

Exec. V.P James B. Forrest 



117 



ADVERTISING AGENCIES 



BARLOW/JOHNSON, INC. 

968 James St., Syracuse 1, N. Y. 
Phone: GR 9-6644 
AAAA-ABC-ABP 

Ch. of the Board F. Brownell Tompkins 

President Doug Johnson 

V.P.'s Alfred B. Jensen, 

Joseph R. Coleman 

Secy.-Treas Arthur M. Speers 

Radio-TV Dir Richard Grimshaw 

Time Buyer & Accounts: Richard Grim- 
shaw: Dairymen's League Coop. Assn., Will 
& Baumer Candle Co., American Stores, 
Aspen Corp., Onodaga Oil Co., Williams 
Food Products, Inc. 

Branch Office 
Latham Center Office Bldg., Latham, N. Y. 

Phone: ST 5-5813 
V.P., Gen. Mgr Peter L. Johnson 

BABNES CHASE COMPANY 

3211 Fifth Ave., San Diego 3, Calif. 

Phone: CYpress 7-3711 

AAAA 

President James B. Lane 

V.P„ Creat. Dir Frank M. Huff 

V.P.'s Norman B. Foster, Jack Buchanan, 

Phil Franklin 

Radio-TV Dir Glenn W. Michel 

Time Buyers Glenn Michel, 

Sally Saunders 

Branch Offices 

1145 Sixth St., Los Angeles 17, Calif. 

Phone: HUntley 2-1690 

Sr. Vice Pres Nelson Carter 

251 Kearny St., San Francisco, Cal. 

Phone: EX 7-0477 

Exec, in Chg Lewis J. Short 

TED BATES & CO., INC. 

666 Fifth Ave., New York 19, N. Y. 

Phone: JUdson 6-0600 

ABP— APA— ANPA— PPA— AAAA— NOAB 

Hon. Chm. of Bd Theodore L. Bates 

Bd. Chairman. Rosser Reeves 

Vice Bd. Chmn John M. Lyden 

Vice Bd. Chmn. & 

Exec. Comm W. H. Kearns 

President Rudolph Montgelas 

Sr. V.P„ Bdcst. Op., Dir...R. A. R. Pinkham 

Sr. V.P., Creat. Oper Jeremy Gury 

Sr. V.P., Media Oper Edward A. Grey 

Sr. V.P., Treas William E. Hatch 

Sr. V.P.V... Ronald C. Bradley, Herbert G. 
Drake, Archibald McG. Foster, William 
A. 0. Gross, Thomas J. Carnese, E. L. Hill, 
J. Ross MacLennan, Clarence L. MacNelly, 
Walter W. McKee, D. Robert Parman, 
Dan Rodgers, Allen M. Whitlock 

Sr. V.P., Sec A. M. Frothingham 

V.P., Bus, Mgr., Radio & TV H. J. Saz 

V.P., Dir. Network Rel John E. Kucera 

V.P., TV Creat. Co-ord Zachary Schwartz 

V.P. Comm. Best. Prod Robert Margulies 

Asst. V.P., Comm. Film Prod.. . . W. E. Watts 

V.P.'s & Assoc. Media Dirs William T. 

Kammerer, William J. Kennedy, Winston 
W. Kirchert, Martin J. Murphy 



118 



Branch Offices 

8530 Wilshire Blvd., Beverly Hills, Calif. 

Phone: OLeander 5-9081 

V.P. In Charge.. Thomas F. McAndrews, Jr. 

80 Charlotte St., London W.C. 1, Eng. 

Phone: LAngham 3070 

Chmn., Jt. Mng. Dir John W. Hobson 

790 Bay St., Toronto 1, Ont. 
Phone: EMpire 6-2811 

Pres., Dir W. H. Reid 

3405 Addington Ave., Montreal, Can. 
Phone: HUnter 1-0344 

V.P. in Chg.. . J. H. Randle 

Estimated Radio Billings: $5,000,000. 
Estimated TV BiUings: $112,000,000. 

BATTEN, BARTON, DURSTINE & 
OSBOHN, INC. 

383 Madison Ave., New York 17, N. Y. 

Phone: ELdorado 5-5800 

AAAA— ABC— ABP-^ANPA— AFA 

Chm. of Bd Bruce Barton 

Pres., Chm. Exec. Comm C. H. Brower 

Exec. VP.'s E. A, Cashin, T. C. Dillon, 

Robert L. Foreman 

V.P.'s Clayton Huff, Herb Maneloveg, 

Wm. J. O'Donnell, James R. Schule, Arthur 
Bellaire, Larry Berger 

V.P., Mgr. Radio-TV Herminio Traviesas 

V.P., Radio-TV Prog. & Plan. . .George Polk 

Talent & Cast. Nan Marquand 

Programming Martin Starger, Bill Brown 

Sports Tom Villante 

Radio Dir William Hoffmann 

Live Prod., Tape, Clsd. Circuit. .Al Cantwell 

Radio Production Tom Anderson 

V.P., Film Prod Bernie Haber 

V.P., TV Art Larry Berger 

Radio-TV Bus. Mgr Ed Marshall 

Network & Spot Co-ord Dick McKeever 

Dir., Pub. Rel Leo J. Turner 

V.P. & Media Dir Herb Maneloveg 

Assoc. Media Dir.'s -Bill Beste, 

Jim Clinton, Mike Donovan, Joe Harris, 
Ed Koehler, Ed Papazian (Head of Media 
Analysis) 

Media Supervisors (Print & Bestg.) 

Hal Duchin, Ed Fieri, Len Goldberg, John 
Marting, Jim North, George Nuccio, Bud 
Keane, Stan Rosenfeld, Ed Tashjian, Phil 
Tocantins 

Broadcast Buyers Tom Breckenridge, 

Hal Davis, Jack Duffy, Tom Hill, Hope 
Martinez, Mai Murray, John Neilan, Betty 
Powell, Walt Reinecke, Marv Shapiro, 
Anne Slattery, Jack Smith, Bob Syers, Ted 
Wallower, Ed Grosso 

Asst. Buyers Gene Brown, 

Steve Caspers, Bill Guion, Arnold Kohler, 
Henry Rissmeyer, Ivan Rosenstrach, Mag- 
gie Williams, Dave Yoder 

Network Coord Bob Perlstein 

Branch Offices 

805 Peachtree St., Atlanta 8, Ga. 

Phone: TRinity 5-8654 

Manager C. S. Slayman 

462 Boylston St., Boston 16, Mass. 

Phone: COpley 7-7800 

V.P. in Chg R.O.Howe 



14 Lafayette Sq., Buffalo 3, N. Y. 
Phone: TL 2-7915 

V.P. in Chg D. G. Casto 

919 N. Michigan Ave., Chicago 11, 111. 
Phone: SUperior 7-9200 

Manager J. M. Bristow 

Nat. City Bank Bldg., Cleveland 14, Ohio 
Phone: TOwer 1-7270 

V.P. in Chg J. Fogarty 

223 Mercantile Continental Bldg. 

1810 Commerce St., Dallas 1, Tex. 

Phone: Riverside 8-7247 

Manager J. McEntee 

Penobscot Bldg., 645 Griswold Ave., 

Detroit 26, Mich. 

Phone: WOodward 5-0620 

V.P. in Chg R. E. Anderson 

1717 N. Highland Ave., Hollywood 28, Calif. 
Phone: HOllywood 6-1641 

VJP. in Chg R. J. Stefen 

5820 Wilshire Blvd., Los Angeles 36, Calif. 
Phone: Webster 8-3188 

V.P. in Chg. W. M. Starkey 

N. W. Bank Bldg., Minneapolis 2, Minn. 
Phone: FEderal 8-8401 

Manager H. See 

Dominion Sq. Bldg., 1010 St. Catherine St., 
Montreal 2, Que., Canada 
Phone : UNiversity 8-2655 

Manager P. Pelletier 

330 Grant St., Grant Building, 

Pittsburgh 19, Pa. 

Phone: GRant 1-9900 



ADVERTISING AGENCIES 

VJ>. in Chg B. E. Vaughan 

120 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 7-1122 

VJP. in Chg J. G. Motheral 

White-Henry-Stuart Bldg., 1318 Fourth Ave., 

Seattle 1, Wash. 

Phone: MAin 3-5500 

Manager W. G. Fitzsimons 

2 Carlton St., Toronto 2, Ont. 
Phone: EMpire 3-9461 

V.P. in Chg .M. Hicks 

Estimated Radio Billings: $16,800,000. 
Estimated TV Billings: $84,000,000. 

ADRIAN BAUER AND 
ALAN TRIPP, INC. 

1528 Walnut St., Philadelphia 2, Pa. 

Phone: KIngsley 5-7870 

ANPA— NBP 

Chairman of Board Adrian Bauer 

President Alan R. Tripp 

Vice Presidents David X. Miller, 

Roy L. Silver, E. Bradford Hening 

V.P., Radio & TV Dir Elmer F. Jaspan 

Prod. Mgr Harold J. Gribbin 

Time Buyer Mrs. Stella Porter 

BEAN ADV. AGENCY 

136 N. Delaware St., Indianapolis 4, Ind. 
Phone: MElrose 7424S 

Owner Harold Bean 

Estimated Radio Billings: $7,000. 



Th« 



Metli 



& 



Let 



ow 

corporation 



ADVERTISING 

200 West 57th Street 

New York 19, New York 

JUdson 2-3474 



119 



ADVERTISING AGENCIES 



BEAUMONT, HELLER & SPERLING, 
INC. 

6th & Walnut Sts., Reading, Pa. 

Phone: FR 54311 

ABP— ANPA— ABC 

President Donald T. Beaumont 

V.P., Media Director J. L. Sperling 

V-P.'s R. A. Kline, 

N. H. Gimmy, J. H. Funk, K. W. Bailey 

Gen. Production Mgr H. Fetterhoff 

Publicity Director Alfred K. Walter 

Radio & TV Dir Miss Dee Hassler 

BEAUMONT-HOHMAN & DURSTINE, 
INC. 

1714 Stockton St., San Francisco, Calif. 

Phone: EX 7-0456 

ANPA— APA— SNPA— NOAB 

Chairman Roy Durstine 

President Niel Heard 

Branch Offices 

Central Bldg., Seattle 4, Wash. 

Phone: MAin 4-0066 

Manager C. A. Beaumont 

BENNETT ADVERTISING, Inc. 

1813 North Main, High Point, N. C. 

Phone: 882-4151 

AAAA— ABP— ANP 

Pres., Treas Harold C. Bennett 

Exec. V.P Forrest L. Collier 



V.P.'s.. Robert Tracy, Robert Mc Kericher 

Radio-TV Dirs Ted Cramer, John Mayo 

Branch Offices 

217 S. McDowell, Raleigh, N. C. 

Phone: TEmple 3-5792 

Mgr John Mayo 

1416 E. Morehead St., Charlotte, N. C. 

Phone: FRanklin 5-6088 

Exec. V.P Forrest L. Collier 

VICTOR A. BENNETT CO., INC. 

6 E. 45th St., New York 17. N. Y. 

Phone: MUrray Hill 7-2186 

ABP— ANPA 

President Victor A. Bennett 

V.P., Radio-TV Dir Edward D. Kahn 

VjP., Mdse. Dir Robert L. Hoenshel 

Sr. Art Dir John H. Currie, Jr. 

Copy Chief Raymond Browne 

Art Director Ralph Adamson 

Public Rel. Dir Leonard L. Davis, Jr. 

Media Director H. Edward Lehman 

Space Buyer .Herbert W. Thorne 

Production Mgr Vincent Polito 

Traffic Manager. Harry Goldenberg 

Branch Offices 

1001 Connecticut Ave., N. W., Wash. 5, D. C. 

Phone: MEtropolitan 8-5982 

Mgr. Dir Paul L. Courtney 

1629 Russ Bldg., 235 Montgomery St., 

San Francisco, Calif. 

Phone: YUkon 1-0875 



ATTENTION ALL JINGLE AND FILM PRODUCERS! 

With over ten years of recording service to the 
record industry, Bell Sound Studios, Inc. proud- 
ly announces the addition to our studios of com- 
plete film facilities, including thirty five and 
sixteen mm recording projection. 

(Bell Sound Studios, 3nc. 



2.Z-7 WEST 54th STREET 
NEW YORK 19, N.Y. 



JU 2-4812 



120 



♦♦*♦♦'♦♦'♦♦'♦♦'♦♦*♦♦•♦♦♦♦♦*"'* 

Mgr. Dir M. M. Craig Spitz 

31 Ave du Prince Heritier, Brussels 15, 

Belgium 

Phone Brussels 34, 34, 80 

Mgr. Dir William N. Owens, Jr. 

BENNETT ASSOCIATES, LTD. 

113 Park Lane, London, W. 1, England 

Phone: Hyde Park 1946 

V.P., Mgr. Dir Lawrence V. Fairhall 

BENTON & BOWLES, INC. 

666 Fifth Ave., New York 19, N. Y. 

Phone: JU 2-6200 

AAAA— ANPA— APA— ABC 

Chmn., Chief Exec Robert E. Lusk 

President William Hesse 

Chair, of Exec. Comm. Atherton W. Hobler 
Hon. Chair, of Board. .William R. Baker, Jr. 

Vice Bd. Chrmn H. 0. Pattison, Jr. 

Exec. V.P.'s Edward Murtfeldt, 

Wm. D. Tyler 

Sr. V.P. Adm Charles A. Pooler 

Sr. V.P., Plans Bd. Chmn L. T. Steele 

Sr. V.P., Plans Bd. Mem Geo. Chatfield 

Sr. V.P., Radio-TV Pgmg. Media. . .Lee Rich 

Sr. V.P. Chg. Research Richard F. Casey 

Vi\, Finance, Controller W. W. Vickery 

Treas., Ass't Sec'y Ralph Neuman 

Secretary A. M. Gilbert 

V.P., Dir. Best. Comm. 

Prod Gordon Webber 

V.P., TV Comm. Prod. Mgr. Ray Lind 

V.P. Merch. Dir Austin Johnson 

V.P. Personnel Frank W. Noettling 

V.P. Chg. Print Prod. & Art. .Austin Thomas 

Branch Offices 

6253 Hollywood Blvd., Hollywood 28, Calif. 

Phone: HOllywood 4-9151 

Vice President Albert Kaye 

1151 E. Memorial Blvd., Lakeland, Fla. 
Phone: MUtual 6-4165 

Vice President Harry E. Warren 

197 Knightsbridge, London SW 7, England 
Phone: KEnsington 1444 

Chairman John Cuff 

67 Avenue des Champs-Elysees, Paris 8E, 

France 

Phone: ELysees 92-75 

Jacques Hirsh 

7 Avenue de l'Astronomie, Brussels, Belgium 

Phone: 18.50.00 

Geo. Beaumont 

Estimated Radio Billings: $2,500,000. 

Estimated TV Billings: $80,000,000. 

BERGHOFF ASSOCIATES, INC. 

511 No. La Cienega Blvd., Los Angeles, 

Calif. 

Phone: OLympia 2-2850 

ABP— ANPA— ABC 

Pres., Bd. Chmn., 

Exec. Media Dir Jerry Berghoff 

Vice Pres., Sec Frances H. Berghoff 

V.P., Treasurer Diane C. Berghoff 

V.P., Radio-TV Time Buyer .. Marold Ross 
V.P., Radio-TV Dir Rick Lazaar 



ADVERTISING AGENCIES 

BERMINGHAM, CASTLEMAN & 
PIERCE, INC 

234 East 46th St., New York 17, N. Y. 

Phone: YUkon 6-8220 
AAAA— NOAB— ANPA— APA— NBP 

President Arch Bermingham 

Vice President Porter F. Lead* 

BLACKSTONE-STEINER & BEEMAN, 

INC. 

221 West 57th St., New York 19, N .Y. 

Phone: Circle 6-0910 

Chairman Jack Steiner 

President Harry Beekman 

Prod. Mgr H. Dobrin 

BLAINE-THOMPSON CO., INC. 

234 West 44th St., New York 36, N. Y. 

Phone: LO 4-0800 

ANPA— APA— ABC— NOAB— NBP 

President Albert Lee Lesser 

V.P.'s Fred Golden, Philip Solomon, 

Ingram Ash 

Controller. P. F. Tuttle 

Media Director Lee Frankel 

BEN B. BLISS COMPANY, INC. 

574 Fifth Ave., New York, N. Y. 

Phone: JU 2-4733 

APA 

President Ben B. Bliss 






1 



biever & 
stein 

productions, 
inc. 




527 Madison Ave. 

New York, 22, N. Y. 

PLaza 3-1147 




121 



ADVERTISING AGENCIES 






BOLAND ASSOCIATES 

755 Sansome St., San Francisco 11, Calif. 

Phone: YUkon 2-2960 

ABP 

President Barry W. Boland 

V.P Foreman R. Thompson 

Vice Pres William G. Morrisey 

Sec'y , Frances Scott 

Media Buyer Mary Kallgren 

Production Mgr Robt. Schiller 

BOONE & CUMMINGS 

3003 Louisiana, Houston 6, Tex. 
Phone: JAckson 8-5577 

Partners Malcolm Cummings, 

Graham Boone, Jr. 

Radio-TV Director .Pat Braudrick 

Art Dir., Prod. Mgr Woods Robinson 

BOTSFORD, CONSTANTINE & 
GARDNER, INC. 

400 S.W. 6th Ave., Portland 4, Ore. 
Phone: CApital 6-6921 
AAAA— ANPA— ABP 

Bd. Chairman David Botsford, Jr. 

President Joe Maguire 

Exec. Vice Pres Jack Buker 

Sr. VP's C. P. Constantine, 

Stanley Swanberg 
V.P.'s ..John Ashbaugh, Doug Murray, Tom 
Hallman, Bill Orthman, Paul Kamman, 
Bob Root, Hal Walker, Jerry Huff, Nat 
Bender, Peter Day, Thomas Blosl, Edward 
Walthers 

Sec.-Treas Karl Bender 

Radio-TV Dir., Seattle Tom Blosl 

Radio-TV Dir., Portland Marilyn Lees 

Radio-TV Dir., San Fran Edie Curtiss 

Time Buyers & Accounts: Marilyn Lees: 
Blue Cross of Ore., Pacific Trailways, Kubla 
Khan Chinese Foods; Edie Curtiss: Filice & 
Perrelli Canning Co., Japan Air Lines, Nulaid 
Farmers Assn., Sego Milk; Tom Blosl: 
Olympia Brewing Co., Pacific Northern Air- 
lines. 

Branch Offices 

1400 Tower Bldg., Seattle 1, Wash. 

Phone: MAin 3-2384 

President Joseph Maguire 

V.P. & Office Mgr Robert Root 

417 Market St., San Francisco 5, Calif. 
Phone: EXbrook 2-7565 

Ch. of Bd David Botsford, Jr. 

V.P Harold M. Walker 

24 East 38th St., New York 16, N. Y. 
Phone: MUrray Hill 5-8645 
Estimated Radio & TV Billings: $1,100,000. 

BOWMAN, BLOCK & FATIN, INC. 

Rand Bldg., Buffalo 3, N. Y. 
Phone: TL 4-0137 

President Albert A. Bowman 

Vice Pres N. V. Fatin 

Treasurer Nathaniel J. Block 

Radio-TV Dir Richard Mabry 

BOZELL & JACOBS, INC. 

Kiewit Plaza, Omaha, Neb. 
Phone: 342-8030 



AAAA— ABP— ANPA— APA— NOAB--NBP 

Pres Morris E. Jacobs 

Exec. V.-P., Gen. Mgr F. C. Miller 

V.P., Radio-TV Dir Clair Gross 

Best. Prod. Mgr Dudley Sauve 

Production Manager. . .Sands F. Woodbridge 

Branch Offices 

205 N. LaSalle St., Chicago 1, 111. 

Phone: CEntral 6-0870 

Pres. & Manager Nathan E. Jacobs 

V.P., Radio-TV Dir P. Rouda 

1308 Tower Building, Seattle 1, Wash. 
Phone: MUtual 2-6027 

V.-P. & Manager R. H. Wensberg 

230 Park Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-4700 

President Donald D. Hoover 

V.P., Radio-TV H. Fair 

333 Weco Bldg., Minneapolis 2, Minn. 
Phone: FEderal 9-8621 

V.-P. & Manager Sam Kaufman 

Radio-TV Dir., Time Buyer M. Spicer 

402 Fairfield Bldg., Shreveport, La. 
Phone: 42-36124 

V.P., Manager Walter T. Pfeiffer 

2122 Welch St., Houston 19, Texas 
Phone: JAckson 9-4981 

V.-P. & Manager Carlton Storey 

501 Sheraton Bldg., Washington, D. C. 
Phone: STerling 3-2406 

V.P. & Mgr James A. Morrisey 

15 Lewis St., Hartford, Conn. 
Phone: JA 2-1245 

V.P., Manager Herb Obermeyer 

1016 Baltimore Building, Kansas City 5, Mo. 
Phone: BAltimore 1-4997 

V.P., Manager Bert Bremson 

3921 Wilshire Blvd., Los Angeles, Calif. 
Phone: DUnkirk 9-1277 

V.P., Manager Vincent R. Fowler 

1803 N. Meridian, Indianapolis, Ind. 
Phone: WAlnut 3-4524 

V.P., Manager Chas. A. Gallup 

Radio-TV Dir.. Barbara Lalen 

307 Benson Bldg., Sioux City, Iowa 

Phone: 5-8968 

V.P. & Mgr M. Bolstein 

ARTHUR BRAITSCH ADV. 

15 Westminster St., Providence 3, R. I. 

Phone: DE 1-4115 

ABP— ANPA 

Pres., Radio-TV Dir Arthur Braitsch 

Treas., Time Buyer John A. Lorimer 

Secretary Elaine A. Colardo 

Estimated Radio Billings: $100,000. 
Estimated TV Billings: $24,000. 

I. CARSON BRANTLEY ADV. 
AGENCY 

Owen Bldg., Salisbury, N. C. 
Phone: 900 

Pres.-Radio Dir J. Carson Brantley 

Treasurer A. R. Monroe 

A. R. BRASCH & SONS, ADV. 

14301 W. McNichols Rd., Detroit, Mich. 

Phone: VE 5-5490 

Partners David & Miles Brasch 



122 



ADVERTISING AGENCIES 



BRESSEE ADVERTISING, LTD. 

501 S. Hudson Ave., Los Angeles 5, Calif. 
Phone: WEbster 9-5555 

Board Chairman Frank Bresee 

President E. H. Bresee 

Vice Pres H. H. Bresee 

Production Mgr Pat Carter 

R. C. BRETH. INC. 

310 Pine St., Green Bay, Wise. 

Phone: HEmlock 24650 

ABP— APA— ANPA 

President R. C. Breth 

Vice-President Victor G. Geisel 

Secretary. A. W. August 

BRINLEY ADVERTISING AGENCY 

4602 Cedar Street, Bellaire 101, Texas 

Phone: MAdison 3-8686 

ABP— SNPA— APA— NBP 

General Manager J. F. Brinlej 

Sec, Treas.. V. H. Brinley 

D. P. BROTHER & CO. 

General Motors Bldg., Detroit 2, Mich. 

Phone: TRinity 2-8250 

AAAA— ANPA— ABP 

ABC— NOAB— APA 

Board Chairman D. P. Brother 

President Kenneth G. Manuel 

Sr. V.P.'s V. W. Canever, V. Corradi, 

S. Moyer, F. E. Egan 

V.P.,-Radio & TV Dir R. F. Reynolds 

Vice Presidents A. C. Cochrane, Jr., L. R. 

Mange, D. W. Walton, S. C. Brown, R. H. 
Iliff, David Wines, R. E. Riordan, R. L. 
Wolfe, L. E. Dean, C. Watts Wacker 

Secretary-Treas C. J. Rudesill 

Account Executives I. W. Beaton, T. R. 

Boyd, J. C. Martin, V. Corradi, J. C. Barl 
busack, R. H. Iliff, D. W. Walton, W. N. 
Lewton, T. H. Reid, H. P. Richardson, 
A. C. Cochrane, R. E. Guerrier, J. R. Hen- 
drickson, J. Roper 

V.P., Media Director C. Watts Wacker 

V.P., Art Director L. R. Mange 

Public Relations Dir G. H. Cushing 

Mdse. Dir J. R. Hendrickson 

Branch Offices 

3540 Wilshire, Los Angeles, Cal. 

Phone: DUnkirk 5-8288 

West Coast V.P. & Mgr.. .A. C. Cochrane, Jr. 

720 Fifth Ave., New York, N. Y. 

Phone: COlumbus 5-1004 

Manager F. E. Egan 

BROWN, E. H. ADV. AGENCY 

20 N. Wacker Dr., Chicago 6, 111. 

Phone: FRanklin 2-9494 

ABP— ANPA— APA— NBP— NOAB 

Owner E. H. Brown 

Consultant Irving R. Allen 

Production Mgr D. E. Meintzer 

Media Buyer Eleanore Noble 

THE CHARLES BRUNELLE CO. 

37 Lewis Street, Hartford 3, Conn. 
Phone: JAckson 7-0726 



ABP— AFA 

President Charles Brunelle 

Vice-Presidents H. W. Knettell 

Joseph L. Baum 

Secy Madeline McLaughlin 

Time Buyer Robert L. Gurrier 

THE BRUNS ADVERTISING 
AGENCY, INC. 

630 Third Ave., New York, N. Y. 
Phone: MU 7-6171 

President Frederick Bruns 

Vice President Donald Bruns 

Media Director Nina Flinn 

Branch Office 

205 Whitney Ave., New Haven, Conn. 

Phone: LO 2-6171 

Manager Mary Ellen Hogan 

BUNTIN & ASSOC, INC. 

Penthouse, James Robertson Hotel 

Nashville 3, Tenn. 

Phone: ALpine 4-8737 

SNPA— APA 

President Sinclair Butin 

V.P., Dir. Pub. Rel William A. Buntin 

V.P.'s . Thomas C. Buntin, James Noel Brown 
Gen. Mgr., Sec.-Treas.. .Miss Olean Holloway 

LEO BURNETT COMPANY, INC. 

Prudential Plaza, Chicago 1, 111. 

Phone: CEntral 6-5959 
AAAA— ABP— ANPA— NOAB 

Chairman of Board Leo Burnett 

Chmn. Exec. Comm Draper Daniels 

President Edw. M. Thiele 

Ch. Finance Comm Philip Scnaff 

Senior V.P DeWitt O'Kieffe 

Exec. VJP.'s Leonard Matthews, 

James Weber 

V.P., Sr. Prog. Spvsr Lee Bland 

V.P., B'cstg. Business Div David Dole 

V.P., Chg. TV. Comm Don Tennant 

V.P., Network Rel Gene Accas 

Mgr., Comm. Service Jack Phelps 

Branch Offices 

Ml Madison Ave., New York 22, N. Y. 

Phone: PL 9-5959 

V.P., Mgr. Prog. Dept W. Mcllvain 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: HOllywood 4-7374 

V.P. Hollywood Wendell Williams 

Buhl Bldg., Detroit 26, Mich. 
Phone: WOodward 1-5959 

Manager W. Zippier 

Estimated Radio Billings: $6,000,000. 
Estimated TV Billings: $47,000,000. 

AD BUSCH, INC. 

425 Franklin St., Buffalo 2, N. Y. 
Phone: GArfield 3504 

Pres Addison F. Busch 

V.P Edmund J. Felt 

Sec.-Treas Florence O. Gandillot 

TV Dir David N. Getman 

Time Buyers Robert W. Cahoon, 

June W. Kreutzer 



123 



ADVERTISING AGENCIES 



BYER & BOWMAN ADVERTISING 
AGENCY, INC. 

66 So. 6th St, Columbus 15, O. 

Phone: CA 1-7751 

ABP— ANPA— APA—NBP— NOAB— AAAA 

Bd. Chairman . .Herbert Byer 

Pres Gus K. Bowman 

Exec. VP Joel M. Burghalter 

Treas Joseph P. Hughes 

Sec Gus K. Bowman, Jr. 

VP, Creat. Dir William Arter 

VP, TV Dir S. Neal Hallock 

VP's Herbert Wise, Leo A. McPherson 

VP, Pub. Rel. Dir Nicholas Popa 

Prod. Mgr. & Art Dir Harold Graham 

Time Buyer .John Metzger 

HAROLD CABOT & CO., INC. 

136 Federal St., Boston 10, Mass. 

Phone: HAncock 6-7600 

AAAA— ANPA 

Board Chairman Harold Cabot 

President Edward F. Chase 

Sr. V.P William H. Ganick 

Exec. V.P James I. Summers 

V.P.'s Joseph R. Wallace, 

Harold Cabot, Jr. 

CALDWELL, LARKIN & SIDENER- 
VAN RIPER, INC. 

Merchants Bank Bldg., Indianapolis 4, Ind. 

Phone: MElrose 2-6501 

APB— ANPA— APA—NBP 

Bd. Chmn, President. . . .Howard C. Caldwell 

Exec. V.P Storev M. Larkin 

Radio-TV Dir Chas. Golling 

J. M. CAMP & COMPANY 

222 E. Willow, Wheaton, 111. 

Phone: MOntrose 8-8000 

ANPA— AFA 

President John M. Camp 

Acct. Exec Con L. Robinson 

Media Director Lillian Worness 

Secretary Ruth S. Camp 

Time Buyer Joyce Johnson 

Branch Offices 

45 E. 45th St., New York 17, N. Y. 

Phone: MUrray Hill 6-6488 

Exec.-in-Chg Margaret Swan 

CAMPBELL, EMERY, HAUGHEY 
& LUTKINS 

9 Newbury St., Boston, Mass. 

President, Media Dir David R. Lutkins 

V.P. Copy Ch Edgar R. Emery 

V.P. Art Dir George P. Campbell 

V.P William J. Haughey 

CAMPBELL-EWALD COMPANY 

General Motors Bldg., Detroit 2, Mich. 

Phone: TRinity 2-6200 

AAAA— ANPA— NOAB— AP A— ABP 

Chairman of Board .Henry G. Little 

President Thomas B. Adams 

Vice-Chmn. Bd, Sr. V.P J. J. Hartigan 

Chrmn. of Exec. Comm, Sr. V.P L. R. 

Nelson 
Exec. V.P.'s Colin Campbell, 



lfeV<M>VV*v»V*V*«VV<M>VV<H>>V<Mi ♦♦♦♦>♦♦♦♦♦♦♦♦ 

Clarance Hatch, Jr. 

Sr. V.P.'s Edward A. Schirmer, John H. 

Forshew, K. Jones 

Treasurer H. P. Cook 

Secy. & Personnel Dir S. J. Rozema 

Comptroller & Asst. Treas E. M. Talbert 

Vice-Presidents Reginald G. Carey 

George W. Davis, W. P. Stewart, W. H. 
Gage, Jr., W. W. Selover, J. L. Thornhill, 
C. C. Bennett, Jr., Arthur Boyd, John W. 
Clason, Francis L. Congdon, John V. Doyle, 
Barold N. Duda, Harold J. Hubert, O. W. 
Klose, Jr., Hugh L. Lucas, Charles F. Mc- 
Laughlin, Thomas D. Murray, Elmer A. 
Schroeder, Eugene A. Trombley, Halsey 
Davidson 

V.-P., Radio & TV Dir P. L. McHugh 

V.P., Media Dir Carl Georgi, Jr. 

V.P, Copy Director... Walter B. Booth 

V.P, Assoc. Creat. Dir James N. Hastings 

Branch Offices 

488 Madison Ave, New York 22, N. Y. 

Phone: MUrray Hill 8-3400 

V.-P. and Mgr Frank W. Townshend 

Radio & TV Dept A. J. Miranda III 

230 N. Michigan Avenue, Chicago 1, 111. 
Phone: CEntral 6-1946 

V.P. and Mgr V. R. Bliss 

1717 N. Highland Ave, Hollywood 28, Cal. 
Phone: HOllywood 9-2931 

V.P., West Coast Mgr Richard C. Francis 

V.P, Radio-TV Richard L. Eastland 

315 Montgomery St, San Francisco 4, Calif. 
Phone: EXbrook 2-0145 

V.-P. and Mgr T. Milburn Johnston 

11 Pryor St, S.W, Atlanta 3, Ga. 
Phone: JAckson 4-3858 

Manager Arthur T. Duhaime 

1625 Eye St, N.W, Washington 6, D. C. 
Phone: REpublic 7-0015 

Manager .L. Amos 

Bryan & Bullington Sts, Dallas 1, Texas 
Phone: Riverside 2-6889 

Manager Lome T. Denton 

4010 Washington Ave, Kansas City 11, Mo. 
Phone: Jefferson 1-5601 

Manager .Kent B. Kennedy 

441 Vine St, Cincinnati 2, Ohio 
Phone: MAin 1-0500 

Manager D. A. LaFerte 

1700 Broadway, Denver 2, Colo. 
Phone: KEystone 4-4281 

Manager Richard H. Katerndahl 

Estimated Radio Billings : $6,000,000 
Estimated TV Billings: $26,000,000 

CAMPBELL-MITHUN, INC. 

1300 Northwestern Bank Bldg, 

Minneapolis 2, Minn. 

Phone: FEderal 9-7383 

AAAA— ABP— ANPA— APA—NBP— NOAB 

Board Chairman Ray O. Mithun 

President Albert R. Whitman 

Asst. to President Richard H. Iverson 

Exec. V.P Norman F. Best 

Vice-Presidents Kenneth D. Ruble 

B. E. Howard, R. L. Forrest, Arnold C. 



124 



ADVERTISING AGENCIES 



Aslakson, E. W. Burke, B. Leonard Avery, 
A. H. Lund, Charles R. Strotz, W. H. Case, 
K. R. Oelschlager, William C. Barber, 
Harry J. Deines, Peter R. Edmonds, Donald 
H. Grawert, Joseph H. Hoffman, Harry M. 
Johnson, Robert J. Nevin, Robert B. Pile, 
Ralph F. Wittgraf 

Media Director Harry M. Johnson 

Production Dept. Mgr Glenn Adair 

Radio-TV Bus. Mgr Richard L. Stevens 

Radio-TV Adm. Svc. Mgr Russell Lipton 

Secretary E. Brugette Flynn 

Treasurer Beatrice N. Sandquist 

TV Creative Supervisors G. F. Park, 

J. Roddy, G. Zimbelman, Cyrille DeCosse, 
Larry LaBelle 

Best. Producers R. F. Berg, G. M. Hill 

Time Buyers B. G. Leighton, R. O. Marti, 

F. P. Rolfes, M. Paul, J. Wilson 
Branch Offices 
913 Palmolive Bldg., Chicago 11, 111. 
Phone: DElaware 7-7553 

Exec. V.P Lee A. Terrill 

1213 Hollywood Taft Bldg. 

Los Angeles 28, Cal. 
Phone: HOllywood 2-0715 

V.P., Gen. Mgr Paul E. Morgan 

517 Munsey Bldg., Baltimore, Md. 
Phone: MU 5-0158 

Acc't. Exes Dave Guthridge, Fred Katter 

Estimated Radio Billings: $6,000,000 
Estimated TV Billings: $13,000,000 

CASMIR ADVERTISING CO., INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-2014 

ABP— APA 

Pres., Treas Marvin Casmir 

Radio Director Jack Partington 

Art Dir William E. Burgess 

CAYTON, INC. 

9 East 40th St., New York 16, N. Y. 

Phone: LExington 2-1711 

ABP— ANPA— APA— NBP 

President William D'Arcy Cay ton 

Secretary D. R. Roberts 

Art Director Raymond Avonne 

Media Dir Hy Crandall 

Creative Director Fred Ladd 

Publicity Director Alan Holmer 

CHAMBERS, WISWELL & MOORE, 
INC. 

1700 Summer St., Stamford, Conn. 

Phone: FI 8-5351, N.Y.C.— LU 5-5680 

Sr. V.P., Marketing Charles Woram 

Vice President William E. Bolster 

Art Director John Inglehart 

Production Manager Richard Hansen 

Copy Chief Edmond Troide 

Media Director Beatrice Miles 

Public Relations Dir Joan Churchill 

NELSON CHESMAN ADVERTISING 

240 East 11th Street, Chattanooga 2, Tenn. 

Phone: AMherst 6-0021 

ABP— SNPA 

Pres Richard H. Leiper 



Secy .-Treas John Goss 

Time Buyers Robert White, R. Leiper, 

Guy L. Smith III, Ted Brosseau 

Branch Offices 

710 Walnut St., Knoxville, Tenn. 

Phone: 523-6188 

Chief Exec Guy L. Smith III 

CHIRURG & CAIRNS, INC. 

130 E. 59th St., New York 22, N. Y. 

Phone: MUrray Hill 8-5800 

AAAA— ANPA— ABP— PPA— NBP— APA 

Bd. Chairman John A. Cairns 

President Wallace L. Shepardson 

Exec. V.P .Thomas R. Vohs 

Asst. Treas Harold E. Lester 

Radio & TV Dir Channing M. Hadlock 

V.P., Media Dir Murray Thomas 

Time Buyer Norma Strassman 

Branch Offices 
824 Bolyston St., Chestnut Hill (Boston) 
67, Mass. 
Phone: RE gent 4-1055 

Vice Chmn. of Bd James T. Chirurg 

V.P., Gen. Mgr T. Scott Costello 

Time Buyer Ruth Gaeta 

CLEMENTS COMPANY, INC. 

1405 Locust St., Philadelphia, Pa. 

Phone: PE 5-5712 

ANPA 

President Alice V. Clements 

V.P. & Copy Chief Elizabeth M. Zindel 

V.P. & Acct. Exec Robert H. Smith 

V.P., Art Dir Stanley F. Squire 

Treas., Dir. of TV David S. Roberts 

Secy. & Space Buyer Katharine E. King 

Time Buyer Alvin L. King 

COHON, HERBERT W., CO., INC. 

565 Fifth Ave., New York 17, N. Y. 
Phone: OXford 7-9277 
APA— ABP— ANPA 

Pres., Media Dir Herbert W. Cohon 

V.P., Art Dir Irving M. Cohon 

Acct. Execs H. W. Cohon, I. M. Cohon, 

W. A. Schmitt 

COLE, FISCHER & ROGOW, INC. 

660 Madison Ave., New York 21, N. Y. 
Phone: PLaza 1-1780 

Chairman of the Board M. R. Cole 

President L. Esmond 

Ch. Exec. Comm Arthur A. Fischer 

Vice-Presidents A. Moss, John Cody 

Branch Office 

9033 Wilshire Blvd., Bev. Hills, Calif. 

Phone: CR 5-0135 

Chief Exec Marvin Cole 

Estimated Radio Billings: $2,000,000 
Estimated TV Billings: $2,500,000 

COMPTON ADVERTISING, INC. 

625 Madison Ave., N. Y. 22, N. Y. 

Phone: PLaza 4-1100 

AAAA— ABC— ANPA— ABP 

Bd. Chrmn., Dir Robert D. Holbrook 

President, Director Barton A. Cummings 



125 



ADVERTISING AGENCIES 



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Exec. V. Pres., Dir Allen F. Flouton 

Exec. V. Pres., Dir Jack P. Rees 

Exec. V. Pres., Dir Wilson A. Shelton 

Sr. V.P.'s, Dirs Henry R. Bankart, Bruce 

A. Baker, Williard J. Heggen, Anderson F. 
Hewitt, E. Dean Landis, John A. Hise, T. 
Carter Gleysteen, John H. Owen 

Sr. V.P., Treas., Dir Henry A. Haines 

Sec, Asst. Treas Charles J. Gizerian 

Sr. V.P., Dir., Research Dir... Edward Battey 

V.P., TV Commercials Frank Brandt 

Head Time Buyer. Graham Hay 

Radio-TV Traffic Mgr Maria Sutherland 

Sr. V.P., Dir., & Dir. Radio-TV 

Programming Lewis H. Titterton 

Sr. V.P., Dir. & Dir. of Media Frank B. 

Kemp 

Branch Offices 

111 W. Jackson Blvd., Chicago 4, 111. 

Phone: 427-4642 

Sr. V.P., Mgr E. Dean Landis 

6505 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: OLive 3-0100 

V.P., Manager Alvin Kabaker 

703 Market St., San Francisco, Calif. 
Phone: GArfield 1-4854 

V.P., Manager Harold J. Grainger 

Estimated Radio Billings: $1,700,000. 
Estimated TV Billings: $47,500,000. 

COMSTOCK & COMPANY 

651 Delaware Avenue, Buffalo 2, N. Y. 
Phone: TT 5-6187 

Partners Henry W. Comstock, 

H. Earl Close 
Exec. Dir. Radio-TV. . .Everett L. Thompson 
Ass't. Dir., TV-Radio H. C. Schellenberg 

ROBERT CONAHAY, INC. 

261 Madison Ave., N. Y. 16, N. Y. 
Phone: MUrray Hill 2-5645 

President Robert S. Conahay 

Exec. V.P Edward J. Gardner 

Secretary Irene Sala 

Production Mgr John S. Wassmer 

Media Dir., Space & 

Time Buyer Marie Hughes 

Art Director Achille Pelizzari 

CONROY ADVERTISING, INC. 

519 Busby Drive., San Antonio 9, Tex. 

Phone: TAylor 4-7211 
AAAA— ABP— ANPA— NPA—SNPA 

President Thomas F. Conroy 

Exec. Vice Pres Mrs. Thomas F. Conroy 

Vice Pres Barnett J. Jones 

Art Director Bob Colman 

CO-ORDINATED MARKETING 
AGENCY, INC. 

575 Lexington Ave., N. Y. C. 22 

Phone: MU 2-1700 

ABP 

Bd. Chmn., Pres., TV Prod.. .Lester L. Wolff 

Exec. V.P., Prod., Time Byr Irving Herz 

Assoc. Prod Walter Reed 



COX & TANZ ADVERTISING 

333 S. 21st St., Philadelphia 3, Pa. 
Phone: LOcust 3-7502 

Owner Eugene R. Tanz 

TV Director J. Kirk Connell 

Continuity Director Paul Stern 

Art Director R. Rivers 

Prod. Mgr., Media Dir R. D. DiCarlo 

JOHN GILBERT CRAIG ADV., INC. 

913 Washington St., Wilmington 99, Del. 

Phone: OLympia 5-6185 

ABP— ANPA— APA— NBP 

President J. Gorman Walsh 

Sec.-Treas Kathleen A. Walsh 

Vice Pres Ruth Craig 

Account Executives J. Gorman Walsh, 

Kathleen A. Walsh 
Media Buyers Ralph R. Swann, B. Bell 

THE CRAMER-KRASSELT CO. 

733 North Van Buren St., Milwaukee 2, Wis. 

Phone: BRoadway 6-3500 

AAAA— ABC— ABP— ANPA— AFA 

Bd. Chmn., President A. W. Seiler 

Exec. Vice-President H. N. Pasteur 

Exec. Vice-Pres.-Treas C. W. Faude 

Vice-Pres., Sec L. H. Ness 

Vice-Presidents H. Dyson, C. H. Brehm, 

R. F. Timm, R. L. Christiansen, M. A. Lem- 
kuhl, D. V. Malec, D. G. Mitchem, R. B. 

Skeen, G. Soldatos, Hil Swenson, Walter 

Mackey, T. J. Wing 

V.P., Radio-TV Dir Ken Hegard 

Radio Time Buyer Loretta Mahar 

TV Acct. Exec Jim Lewis 

Time Buyers Lorreta Mahan, 

Ken Hegard, Jim Lewis 

CUNNINGHAM & WALSH, INC. 

260 Madison Ave., New York 16, N. Y. 

Phone: MUrrav Hill 3-4900 

AAAA— ANPA— ABP— AFA— ANA 

Chmn. Exec. Comm J. P. Cunningham 

Board Chmn Robert R. Newell 

President C. W. Nichols, Jr. 

Sr. V.P., Chm. Plans Bd C. R. Giegerich 

Senior V.P.'s Jack E. Rice, Jr. 

Shelton Weeks, J. D. Nelson, Jr., Conldin 
Mann, Newman F. McEvoy, E. H. Calhoun, 
Herbert Thwaite, A. C. Chevins 

Sr. V.P., Secy Edward G. Comstock 

Sr. V.P., Treas George A. McMoran 

Branch Offices 

3424 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: DU 8-0591 

Manager Ben Norman 

1660 Bush St., San Francisco 9, Calif. 
Phone: PRospect 6-2600 

Exec. V.P Robert Dailey 

Senior V.P Robert Brisacher 

Braniff Bldg., Exchange Pk., Dallas, Tex. 
Phone: FL 7-9900 

Manager David Porter 

Estimated Radio Billings: $7,000,000 
Estimated TV Billings: $20,000,000 



126 



ADVERTISING AGENCIES 



CURTIS ADVERTISING 

COMPANY 

1 Park Ave., New York, N. Y. 

Phone: LE 2-3544 

APA 

President Lawrence R. Curtis 

Vice-President R. D. Nathan 

Secy.-Treas Rose Berg 

Art Director Leo Lobell 

Publicity Director S. Maizel 

Radio-TV Dir Dave Nathan 

DANCER-FITZGERALD-SAMPLE, 
INC. 

347 Madison Ave., New York 17, N. Y. 

Phone: ORegon 9-0600 

AAAA— ANPA— ABP— AFA 

Bd. Chmn Clifford L. Fitzgerald 

President Chester T. Birch 

Admin. V.P., Sec'y Fred T. Leighty 

V.P., Treas W. F. Maughan 

V.P., Radio-TV Dir J. J. Neale 

V.P., Prog. Prod David 0. Nyren 

V.P., Radio-TV Coram. 

Prod.. Norman Mathews 

Sr. V.P.'s L. O. Brown, S. J. Hamilton, 

G. H. Johnson, G. G. Tormey. 

Branch Offices 

221 N. La Salle Street, Chicago 1, 111. 

Phone: FI 6-4700 

Sr. Vice-Pres F. Sewall Gardner 

1680 N. Vine St., Hollywood 28, Cal. 
Phone: HOllywood 2-3256 

V.P., Gen. Mgr Betty O'Hara 

343 Sansome St., San Francisco 4, Cal. 
Phone: YU 1-2010 

V.P., Gen. Mgr Lawrence Dunham 

200 St. Clair Ave. West, Toronto 7, Ontario 
Phone WAlnut 4-8425 

V.P. & Mgr. Gilbert Nunns 

333 W. 1st St., Dayton 2, O. 
Phone: BAldwin 4-1001 

Admin. Mgr Thomas Pritchard 

Estimated Radio Billings: $7,500,000 
Estimated TV Billings: $67,000,000 

DANIEL & CHARLES, INC. 

185 Madison Ave., New York 16, N. Y. 

Phone: MUrray Hill 6-7288 

ANPA— APA— PPA 

Ch. of Bd Charles Goldschmidt 

President Daniel S. Karsch 

V.P., Radio-TV Prod Lincoln Diamant 

Asst. TV Dir Kermit Berger 

Time Buyers Tory Jacobs, Bernice Gut- 

mann, Doris Gould, Isabelle Stannard 
Estimated Radio Billings: $1,000,000 
Estimated TV Billings: $5,500,000 

D'ARCY ADVERTISING CO. 

Missouri Pacific Bldg., St. Louis 3, Mo. 

Phone: CEntral 1-6700 

AFA— AAAA— ABP— ANPA— ABC 

President Harry W. Chesley, Jr. 

Vice Pres Marvin D. McQueen 

V.P., Mgr. Radio-TV Harry K. Renfro 

V.P., Mgr. Radio-TV Prod R. E. Johnson 

V.P., Treas E. D. Cronk 



Branch Offices 

430 Park Ave, N. Y. 22, N. Y. 

Phone: PLaza 8-2600 

Chm. of Bd Robt. M. Ganger 

V.P., Mgr M. Peter Franceschi 

V.P., Radio-TV Prod Allen Ducovny 

55 Public Sq., Cleveland 13, O. 
Phone: TOwer 1-3911 

Vice President, Mgr Norbert Stammer 

75 Bloor St. W., Toronto, Ontario, Can. 
Phone: WAlnut 1-3135 

Vice-President, Mgr '. J. Payne 

75 Eighth St. N.E., Atlanta 9, Ga. 
Phone: TR 5-0611 

Vice-President, Mgr M. L. Boyd, Jr. 

3540 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 5-3171 

Vice President, Mgr Merritt Willey 

Prudential Plaza, Chicago, 111. 
Phone: Michigan 2-5332 

Vice President, Mgr.. W. C. Edwards 

Mgr., Radio-TV Dept R. Young 

Texas Nat'l Bank Bldg., Houston 2, Texas 
Phone: CApitol 4-9751 

Vice-President J. Bob Wilson 

2772 4th Ave., San Diego 3, Calif. 

V.P. & Mgr G. E. Vinson 

Time Buyer Robt. Steres 

Estimated Radio Billings: $7,500,000 
Estimated TV Billings: $30,000,000 

DAVIS-HARRISON-SIMMONDS 

11032 Magnolia Blvd., No. Hollywood, Calif. 
Phone: TRiangle 7-5358 

President Don L. Davis 

VP.'s M. S. Davis, R. Vaughn, 

S. Sloane, C. A. Clements, R. Hodgson 
Radio-TV Dir Dawnelle M. Davis 

THE IRVING DAVIS ADV. AGENCY 

151 West 51st St., New York 19, N. Y. 

Phone: Circle 7-1870 

APA— ABP 

Owner Irving Davis 

DEUTSCH & SHEA, INC. 

230 West 41st St., New York 18, N. Y. 

Phone: LOngacre 4-5900 

ABP— AAAA— ANPA 

President A. R. Deutsch 

V.P V. M. Evans 

DITTMAN & KANE, INC. ADV. 

225 S. 15th St., Philadelphia 2, Pa. 
Phone: PE 5-1546 

Pres. & Treas Jessie Kane Gimbel 

Secretary Barbara Kevitch 

Radio-TV Dir Phoebe J. Dorfman 

DOE-ANDERSON ADV. AGENCY 

315 Commonwealth Bldg., Louisville 2, Ky. 

Phone: JUniper 2-1347 

ANPA— ABP 

President, Treas W. Anderson 

V.P i Larry Barker 

Sec, Media Buyer Miss G. P. Wagner 

Time Buyer & Accounts: Miss G. P. Wag- 
ner: Federal Chemical Co., Pratt Labs, Com- 
monwealth Life Ins., Hannah Motors Co. 
Estimated Radio Billings: $41,000, 
Estimated TV Billings: $52,000. 



127 



ADVERTISING AGENCIES uunmnnus*:^^^ 



DOHERTY, CLIFFORD, STEERS & 
SHENFIELD, INC. 

530 Fifth Ave., New York 36, N. Y. 

Phone: YUkon 6-6500 

AAAA— ABC— ABP— ANPA 

Chr. of the Bd Donald K. Clifford 

Pres William E. Steers 

Treasurer Robert P. Clark 

Sr. VJP.'s. . .James F. Egan, Harry M. Ireland 

V.P. Chg. Best. Opera C. A. Winchester 

V.P., Sr. Comm. Producer Russell Ford 

V.P.'s Harry Ross, Thaine A. Youst, 

Michael Barnett, Jack Benoze, Samuel B. 
Vitt, William Wall, Alfred J. Carter, 
Robert M. Curtis, Robert C. Doherty, 
Robert Dolobowsky, Francis X. Dowd, 
Richard Fehr, Robert C. Finnie, Howard S. 
Foley, Harold P. Gerhardt, Lawrence J. 
Hubbard, Eugene Hulshizer, Henry L. 
Musser, Donald H. Quinn, John R. Rock- 
well, Sheldon Sosna, William Stollowitz, 
Robert E. Timmerman, Dean G. Van Nest 

Best. Media Spvsr Robert Widholm 

Branch Office 

8734 Sunset Blvd., Hollywood 46, Calif. 

Phone: OLeander 5-8950 

Mgr Ernest Ricca 

Estimated Radio Billings: $2,000,000. 
Estimated TV Billings: $11,000,000 

RALPH L DOMBROWER CO., INC. 

Dombrower Bldg., 11 E. Franklin St. 

Richmond 19, Va. 

Phone: Milton 3-1113 

Pres.-Treas Ralph L. Dombrower, Si 

V.P., Ralph L. Dombrower, Jr. 

V.P., Sec'y Malcolm B. Dombrower 

Art Director Hobart Britton 

Radio, TV Dir., Talent 

Buyer T. Michaux Moody 

Media Dir., Time Buyer Janet Hanson 

Branch Office 

Woodward Bldg., 15th & H Sts., N.W., 

Washington, D. C. 

Phone: REpublic 7-1420 

Manager Philip Roienfeld 

DONAHUE & COE, INC. 

1271 Ave. of Amer., New York 20, N. Y. 

Phone: Circle 5-1000 

ABP— ANPA 

Chm. of Board Edward J. Churchill 

President Donald E. West 

Ch. Exec. Comm Walter Weir 

V.P. Chg. Media Gerald T. Arthur 

V.P. TV-Radio Dept Carl Rigrod 

Bus. Mgr. TV-Radio Evelyn Lee Jones 

Radio-TV Prod Joseph Lamneck 

Media Dept. Mgr Gordon Vanderwarker 

Time Buyers . . . Marie Coleman, Harry Dur- 
ando, Peter Dalton, Stuart Kaufman, Cliff 
Greenspan. 

Branch Offices 
3243 Wilshire Blvd., Los Angeles, Calif. 
Phone: DUnkirk 12221 

V.P., Gen. Mgr. Dow Gehring 

258 Hurt Bdlg., Atlanta, Ga. 
Phone: MA 8-2039 



Manager Harry Morrill, Jr. 

1010 St. Catherine St., W. Montreal 2, Que. 
Phone: UN 6-8851 

Managing Dir Wilfred J. LaVigne 

Estimated Radio Billings: $1,250,000 
Estimated TV Billings: $8,500,000 

DONALL & HARMAN INC. 

488 Madison Ave., New York 22, N. Y. 

Phone: PLaza 5-9860 

ABP— ANPA 

Pres., Treas Elihu E. Harris 

Secy., Media Director Florence Schwartz 

Promotion Dir F. Gagliano 

DONER-HARRISON, INC. 

Washington Blvd. Bldg., Detroit 26, Mich. 

Phone: WOodward 5-7400 

AAAA— ANPA— ANA 

Chairman Lester Harrison 

President Sanf ord Hirschberg 

V.P., Dir. Radio-TV Charles F. Rosen 

V.P.'s Felix Hower, Herbert Fried 

Treasurer Julian A. Grace 

Secretary Ben Goldstein 

Radio-TV Dir's.. . .Milford Kostman, Edward 

Trahan, Murray Firestone 
Time Buyers .... Ellen Dryer, Robert Smith, 
Emanuel Klein, Michael Fabian, Freida 
Weiss, Bonnie Rogers 

Branch Offices 

35 E. Wacker Dr., Chicago, 111. 

Phone: ANdover 3-7800 

President Marvin H. Frank 

2225 N. Charles St., Baltimore 18, Md. 
Phone: BElmont 5-1212 

Vice Pres Herb Fried 

Lewis Tower Bldg., Philadelphia 2, Pa. 
Phone: PEnnypacker 5-6804 

Exec. V.P Murray Firestone 

210 East 50th St., New York, N. Y. 
Phone: PLaza 1-2820 

President Sanf ord L. Hirschberg 

Estimated Radio Billings: $5,100,000 
Estimated TV Billings: $8,500,000 

DOREMUS & COMPANY 

120 Broadway, New York 5, N. Y. 

Phone: WOrth 4-0700 

ABP— ANPA 

Chairman of Board Wm. H. Long, Jr. 

Vice-Board Chairman. . .Walter H. Burnham 

President Louis W. Munro 

V.P., Secy., Treas Richard E. Williams 

V.P., Prod. Mgr Dewey B. Holland 

Branch Offices 

208 S. LaSalle St., Chicago 4, 111. 

Phone: CEntral 6-9132 

V.P. & Res. Mgr Chas. C. Green* 

60 Batterymarch St., Boston 10, Mass. 
Phone: HUbbard 2-5665 

Vice Pres. in Chg W. J. Sheehan 

231 Sansome St., San Francisco, Calif. 
Phone: YUkon 1-4020 

V.P., Pacific Coast Mgr Ronald Brindley 

1616 Walnut St., Philadelphia 3, Pa. 

Phone KI 5-0700 

V.P., Gen. Mgr E. H. York III 



128 



ADVERTISING AGENCIES 



JOHN C. DOWD, INC. 

212 Park Square Bldg., Boston 16, Mass. 

Phone: HUbbard 2-8050 

ANPA— NBP 

President John C. Dowd 

Exec, Asst. to Pres Linus Travers 

Exec. V.P., Secy Edward D. Parent 

V.P.'s Robert Stephens, 

J. F. Neary, J. N. McKenzie 

Radio & TV Dir Joseph L. Tully 

Space Radio Time Buyer, 

Media Dir fm. Monaghan 

DOYLE DANE BERNBACH, INC. 

20 W. 43rd St., New York 36, N. Y. 

Phone: LOngacre 4-1234 
AAAA— ABC— ABP— ANPA— AFA 

President William Bernbach 

Exec. Vice Pres Ned Doyle 

V.P., Gen. Mgr Maxwell Dane 

V.P Ted H. Factor 

V.P., Art Director Robert Gage 

V.P.'s Edward Russell, Joseph R. Daly 

Plans, Director, V.P Marvin Corwin 

Media Director Albert Petcavage 

Radio-TV Director Don Trevor 

T.V Producers E. Hartman, J. Walker 

TV Producer & Prod. Mgr D. Feldman 

Radio-TV Bus. Mgr Gerard Gilard 

Dir., Radio-TV Pgms J. Egan 

Time Buyers ... Charlotte Corbett, Nat Rind, 
Jeane Jaffe 

Branch Offices 

6399 Wilshire Blvd., Los Angeles 48, Calif. 

Phone: OLive 3-8080 

Vice President T. H. Factor 

Media Dir., Space, 

Time Buyer J. Sachs 

Radio-TV Prod Bob Gipg 

20 N. Wacker Dr., Chicago, 111. 
Phone: FI 6-8860 

Manager Daniel Sullivan 

255 Calif. St., San Francisco 11, Calif. 
Phone: YU 1-8080 
Estimated Radio Billings: $1,500,000. 
Estimated TV Billings: $9,500,000. 

DURAND ADVERTISING, INC. 

19 West 44th St., New York 16, N. Y. 
Phone: YU 6-2777 

President Louis C. Goldman 

Secretary Vincent Russo Jr. 

Time Buyers Vince Zito, Lou Goldman 

EDELSTEIN-NELSON ADV. 
AGENCY, INC. 

203 N. Wabash Ave., Chicago 1, 111. 

Phone: DEarborn 2-5976 

ABP— APA 

President Edward Edelstein 

Secretary Laura Edelstein 

Art Dir Leonard Jewell 

Prod. Mgr., Radio Mary Brown 

Copy Chief Henry Hyett 

ELLINGTON & CO., INC. 

535 Fifth Ave., New York 17, N. Y. 



Phone: MUrray Hill 74300 
ANPA— APA— NOAB—PPA— ABC 

Chairman Jesse T. Ellington 

Co-Chairman Chauncey L. Landon 

President William A. Bartel 

Admin. V.P J. C. Hochreiter 

V.P., Radio-TV Dir A. Burke Crotty 

Vice Presidents Charles 

Marshall, Hugh Lewis, Howard Rigby, Ter* 
ence McGrath, Ernest Byfield, Jr., Henry 
Covington, Franklyn Dyson, Davis Snow, 
E. H. Tiffany, John M. Lupton, E. Reilly 

Treas Edward Lloyd 

Radio-TV Time Buyer Daniel Kane 

ELLIS ADVERTISING CO. 

Hotel Statler-Hilton, Buffalo 2, N. Y. 

Phone: CI. 6780 
ABP— APA— ANPA— NOAB— NBP 

Partners Michael F. Ellis, 

Jerome R. Ellis, Michael F. Ellis, Jr., Max- 
well E. EUis 

Acct. Execs K. C. Utley, Joan Ellis, 

Seymour Goodman, Karl Manhardt 

Radio Director Richard Paluh 

TV Director Beatrice Haniford 

Art Dip James Howes 

Prod. Mgr Richard Joseph 

Controller Sanford Satuloff 

Branch Offices 

65 East 55th St., New York 22, N. Y. 

Phone: PLaza 1-2323 

President Curt J. Mann 

EMBRY, TALLY, INC. 

150 S.E. Third Ave., Miami 32, Ha. 

Phone: FRanklin 1-3621 

ANPA— SNPA 

President T. H. Embry 

V.P„ Creative Dir Gifford Thayer 

Radio-TV Dir Jack Buckholtz 

EMERY ADVERTISING CORP. 

1123 N. Eutaw St., Baltimore 1, Md. 
Phone: PLaza 2-2393 
ANPA— APA— NBP 

President Herbert C. Schuckle 

Exec. V.P M. E. Busch 

V.P. Radio-TV Marshall Hawks 

ERW1N WASEY, RUTHRAUFF & 
RYAN, INC. 

711 Third Ave„ New York 17, N. Y. 
Phone: OXford 7-4500 
AAAA— ABP— ANPA 

President David B. Williams 

Chrmn. Fin. Comm Howard D. Williams 

Exec. V.P James B. Briggs 

V.P. & Treas K. J. Worland 

Controller R. J. Passanant 

Secretary Norman Lewis 

Exec. V.P. & Gen. Mgr., 

Eastern Div Q. Worrell 

V.P., Int. Dept. Dir John D. Hayes 

V.P. & Radio-TV Dir Rollo W. Hunter 

V.P. & Research Dir Robert Aledort 

V.P., Exec. Art. Dir Louis R. DiJoseph 

V.P., Sales Prom. Dir.. .Richard M. Fishel, Jr. 



129 



ADVERTISING AGENCIES 



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Pub. Rel., Pub. Dir Phillips Fewsmith 

Asst. Radio-TV Dir Havis Medwick 

Media Grp. Super William M. Hunter 

Head Time Buyer Richard Bunbury 

Librarian Mary Wilson 

Account Supervisors Russell E. Branch, 

Phillips B. van Dusen, John F. Hogan, 
VP., Basil W. Matthews, V.P., Albert Tilt, 
III, V.P. 

Account Executives Joseph H. Buchanan, 

Frederick J. Burghard, William Campbell, 
Anthony L. Carrafiello, James J. Ebzery, 
Paul W. Grover, Jerry Juliano, Arthur H. 
Laurence, Edwin J. Mills, Joseph W. Nash, 
J. Preston Selvage, Jr., William C. Staken- 
burg, William S. Stockdale, Albert Wilson 
Branch Offices 
360 N. Michigan Ave., Chicago 1, 111. 
Phone: Financial 6-1833 
Exec. V.P., Gen. Mgr., 

Central Div F. R. Etchen, Jr. 

Exec. VJ»., Ch. Exec. Comm.. .R. W. Metzger 

Exec. VP.'s Win. D. Watson, B. Groseth 

Vice President Lorry R. Northrup 

V.P., Radio-TV Dir George B. Anderson 

V.P., Media John L. Gwynn 

VP., Ch. Time Buyer Holly Shively 

5045 Wilshire Blvd., Los Angeles 36, Calif. 

Phone: WEbster 1-1211 
Exec. V.P., W. Div. Gen. 

Mgr Emmett C. McGaughey 

Chmn. Fin. Comm H. D. Williams 

Radio-TV Dir Robert L. Redd 

Media Dir George E. Weaver 

3329 Richmond Ave., Houston 6, Tex. 
Phone: JAckson 4-7531 

V.P., Mgr T. F. Keady 

3 Penn Center, Philadelphia 2, Pa. 
Phone: LOcust 4-3551 

V.P„ Mgr Horace D. Nalle 

Oliver Building, Pittsburgh 22, Pa. 
Phone: GRant 1-1900 
Exec. V.P., Gen. Mgr., 

Central Div F. R. Etchen, Jr. 

Radio-TV Dir W. L. Thunhurst 

IBM Bldg., 690 N. Robert St. 

St. Paul 1, Minn. 

Phone: CApital 7-7501 

Sr. V.P., Mgr James A. Walker 

140 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 2-4616 

V.P., Mgr Frank A. Helton 

International Offices : 
30 Eastbourne Terrace, London W 2., Eng. 

Man. Dir Walter Graebner 

4 Archbold Terrace, Jesmond, 
Newcastle-on-Tyne, England 

Man Charles Fullerton 

90 Sveavagen, Stockholm, Sweden 

President Wilhelm Danielson 

610 Church St., Toronto 5^0nt., Canada 

V.P Edward Karthaus 

Ashfield House, 402 Sauchiehall St., 
Glasgow C2, Scotland 

Man J. H. Weir 

Estimated Radio Billings: $5,400,000. 
Estimated TV Billings: $14,500,000. 



WILLIAM ESTY COMPANY, INC. 

100 E. 42nd St., New York 17, N. Y. 

Phone: OXford 7-1600 

AAAA— ANPA— APA 

Board Chairman James J. Houlahan 

Vice Bd. Chmn...... Dr. Wallace H. Wulfeck 

Treasurer E. H. Cummings 

V.P., TV Dir Mitchell Johnson 

V.P. Chg. TV, Radio 

Commercial Joseph Forest 

V.P., Media Dir Mark F. Byrne 

Time Buyers R. Grahl, H. Simpson 

Branch Office 

6331 Hollywood Blvd., Hollywood 28, Cal. 

Phone: HOllywood 2-6301 

V.P., W. Cst. Mgr Arnold J. Webster 

Estimated Radio Billings: $16,500,000. 
Estimated TV Billings: $42,000,000. 

ETTINGER ADVERTISING AGENCY 
INC. 

16 E. 41st St., N. Y. 

Phone: LE 2-0750 

ABP-^NTBP 

President Joel H. Ettinger 

Vice-Pres Audrey Ettinger 

Prod. Mgr C. MacDonald 

Television Dir Michael Lippert 

EVANS, WORK & COSTA 
ADV. AGENCY, INC. 

518 East Spruce, Springfield, 111. 

Phone: LAkeside 2-8868 

Pres., Time Buyer, TV Dir..ClarenceR. Evans 

Secy.-Treas John Robert Work 

V.P., Art Dir Thomas M. Costa 

FARQUHAR AND COMPANY, INC. 

First National Bank Building, Utica 2, N. Y. 

Phone: 2-6109 

\HV 

President, Radio-TV Dir.. John T. Farquhar 

Vice-President Ted R. Darvoe 

Vice-President Robert F. MacFarland 

Treasurer Jay C. Anderson 

Secretary Roger H. William? 

Media Director Eleanor Crimmins 

Prod. Mgr Kermit LaFave 

W. E. FEATHERSTONE ADV. 
AGENCY 

504 Beneficial Life Bldg. 

Salt Lake City 1, Utah 

Phone: EMpire 3-2655 

Owner, Mgr W. E. Featherstone 

COURTLAND D. FERGUSON, INC. 

Rm. 315, National Press Bldg., 

Washington, D. C. 

Phone: NAtional 8-7713 

President Courtland D. Ferguson 

Secty.-Treas Lucille Pierce Ferguson 

Art Director Gilbert Meekine 

Time Buyer Mrs. Nan Hannum 



130 



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: ADVERTISING AGENCIES 



LAWRENCE FERTTG & CO., INC. 

149 Madison Ave., New York 16, N. Y. 
Phone: MUrray Hill 9-7100 
ABP— ANPA— APA— NBP 

Chairman-Treasurer Lawrence Fertig 

President Philip Lukin 

V.P.'s Henry Bretzfield, Robert E. Wolfe 

Media Director Miss Selma Grosswirth 

Art Director Fred Widlicka 

Production Manager Geo. Barrett 

ROBERT G. FIELDS & CO. 

715 Sudekum Bldg., Nashville 3, Tenn. 

Phone: AL 6-1977 

ABP 

President Robert L. Fields 

Treasurer Robert G. Fields 

WM. F. FINN & ASSOC. 

2028 Loop 23, Tyler, Texas 

Phone: LYric 2-0876 

AAAA— ABP 

Owner William F. Finn 

Treas., Prod. Mgr Jean C. Boucher 

FIORE & FIORE 

128 Mallory Ave., Jersey City 4, N. J. 

Phone: HEnderson 2-8200 

ANPA 

Pres., Radio Dir Michael A. Fiore 

V.P., TV Dir Albert A. Fiore 

Secy.-Treas B. V. Fiore 

Media Director John Critelli 

M. M. FISHER ASSOCIATES 

79 W. Monroe St., Chicago 3, 111. 

Phone: CEntral 6-6226 

President, Treas Jack L. Fisher, Jr. 

Vice. Pres., Sec Ben R. Migdow 

V.P., Mdsg. Dir E. J. Lewinski 

Time Buyer Donna Stuart 

FLADELL, HARRIS & BREITNER ADV. 
CO., INC. 

40 East 49th St., New York 17, N. Y. 

Phone: PLaza 3-1515 

ANPA 

President Harold Breitner 

V.P. Radio-TV Dept Leslie A. Harris 

Vice Pres Ernest Fladell 

Estimated Radio Billings: $75,000. 
Estimated TV Billings: $150,000. 

IAMES R. FLANAGAN ADV. 

475 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 3-1882 

President James R. Flanagan 

Vice Pres Robert Flanagan 

HAROLD E. FLINT & ASSOCIATES 

69 Broadway, Fargo, N. Dak. 
Phone AD 5-5333 
ABP— NBP— APA 

President Harold E. Flint 

Secretary, V.P Richard Rosenthal 

Treasurer, V.P Lee A. Holland 

Art Dir., V.P Donald R. Nelson 



RICHARD A. FOLEY ADV. 
AGENCY 

1528 Walnut St., Philadelphia 2, Pa. 

Phone: PE 5-6302 
AAAA— ABC— ABP— ANPA— NOAB 

President Charles H. Eyles 

Exec. V.P A. Edward Morgan 

V.P.-Media Director Wesley Winning 

V.P., Copy Dir Frank J. Corkery 

Vice Presidents Earle Steiert, 

Russell Gray, Jr., W. B. Pritchard 

Radio-TV Director Alice Mooney 

Art Director William F. Hope 

FOOTE, CONE & BELDING 

247 Park Avenue, New York 17, N. Y. 

Phone: YUkon 6-8000 

ANPA— AAAA— ABP 

Chmn., Bd. of Directors ... Robert F. Carney 

President Rolland W. Taylor 

Ch. Exec. Comm Fairfax M. Cone 

Sr. V.P.'s Fred Ludekens, 

F. E. Delano, Elwood Whitney 

VJP., Natl. Best. Dir John B. Simpson 

V.P. Natl. Best. Bus. Mgr C. B. Oliver 

V.P., Best. Dir., N. Y Roger Pryor 

V.P., Dir. Media & Time Buyer Frank 

Gromer -, ^ n . 

Branch Offices 

155 E. Superior Street, Chicago 11, 111. 

Phone: SUperior 74800 

Sr. V.P., Mgr Charles S. Winston, Jr. 

V.P., Dir. Media & Time Buyer. .Edward M. 

Stern 

V.P., Dir. Bcstg Homer Heck 

Best. Bus. Mgr Harry Dieter 

Mgr. Best. Svcs Myron Clark 

Dir. Best. Prod John Libberton 

Spvsr. Best. Facilities. . .Robert Daubenspeck 

900 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: MAdison 9-3611 

V.P., Mgr Louis E. Scott 

V.P., Dir. of Media & Time Buyers Gene 

Duckwall 

V.P., Dir. of Bcstg Sherman McQueen 

235 Montgomery St., San Francisco 4, Calif. 

Phone: SUtter 1-2355 

V.P., Gen. Mgr W. C. Matthews 

Time Buyer Helen Stenson 

806 Main St., Houston 2, Texas 

Phone: CApitol 8-0395 

V.P. Mgr Ed. H. Badger 

10 St. Mary St., Toronto 5, Ont., Can. 

Phone: WAlnut 5-5961 

Managing Dir Richard B. Bradshaw 

Dir. Radio-TV Robert Simpson 

1255 Phillips Sq., Montreal 2, Can. 

Phone: Victor 2-8781 

Manager M. Chicoine 

Avenida Insurgentes, Sur 102, Mexico City 6, 

Mexico 

Phone: 11-97-13 

Pres., Gen. Mgr., Latin Div.. .P. Martin Kiek 

82 Baker St., London W. 1, England 

Phone : WElbeck 4426 

Chmn. & Mng. Dir Brian F. MacCabe 

Mgr., Radio-TV Ian Latimer 



131 






Kleiner Hirschgraben 16, Frankfurt am Main, 

Germany 

Phone: 28-241 

Manager . . . . Don Cunningham 

Estimated Radio Billings: $5,000,000. 
Estimated TV Billings: $46,500,000. 

FORD & CO. 

1839 Line Ave., Shreveport 24, La. 

Phone: 423-7101 

APA— ABP 

Pres., Owner Oliver J. Ford, Jr. 

Radio-TV Dir Jack Hodges III 

ALBERT FRANK-GUENTHER LAW 
INC. 

131 Cedar St., New York 6, N. Y. 

Phone: COrtlandt 7-5060 

ABP— ANPA—APA— NOAB— NBP— ABC 

Bd. Chairman Howard W. Calkins 

Vice Bd. Chmn Howard C. Allen 

President John V. McAdams 

Sr. Vice-Pres Victor J. Cevasco 

Vice-Pres. & Treas .S. A. Speake 

Vice-Pres. & Sec E. G. McAdie 

Vice-President Frank D. Cruikshank 

V.P., Radio & TV Robert W. Day 

Manager, Radio-TV Lawrence Butner 

Radio-TV Prod Brooks Clift 

Radio-TV Traffic Robert Gordon 

FRANK, CLINTON E., INC. 

2400 Merchandise Mart, Chicago 54, 111. 

Phone: WHitehall 4-5900 

AAAA— ABP-^ANPA— NBP— NOAB 

President Clinton E. Frank 

Sr. V.P., Radio-TV Dir.. . .Buckingham Gunn 

Treas Carroll Cheverie 

Comptroller Walter C. Linden 

Sr. V.P.'s Philip E. Bash, 

Hill Blackett, Jr., Wayde Grinstead, Bow- 
man Kreer 

VP.'s Herbert K. Butz, 

Keenth B. Karcher, Richard K. Montgom- 
ery, Jaye S. Niefeld, Leonard S. Ruben- 
stein, Louis E. Schueler, Eugene B. Shields 

V.P., Media Dir A. S. Trude, Jr. 

Radio-TV Bus. Mgr Helen Lydon 

TV Prod. Spvsrs Donald H. Wallace, 

Budd Weeding, Don Keesler 

TV Art Dirs Douglas Graves, 

Jarvis Fiedler 

Prod. Mgrs Neil McGreavey, 

Doris Johnson, Bernard Nagel 

Time Supervisor Ruth Babick 

Time Buyers Paul R. Hansen, 

Camille Hanson, Mary Crisafulli, Patricia 
Burke 

Branch Offices 
1680 N. Vine St., Hollywood 28, Calif. 

Manager R. Davis 

285 Madison Ave., New York 16, N. Y. 

Phone: MU 5-3141 

Manager Jack Miller 

FRANKEL, JONES, CO. 

180 N. Wabash Ave., Chicago 1, 111. 
Phone: DEarborn 2-5745 



ABP— ANPA 

President Jones B. Frankel 

Prod. Mgr Richard A. Tajbl 

FREDERICK-CLINTON CO., INC. 

545 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-7433 
ABP— ANPA— APA— PPA 
Pres., Treas., Radio-TV Dir, 

Time Buyer H. S. Rieff 

V.P., Art Director Edward Gambole 

CURT FREIBERGER & CO. 

1439 Court Place, Denver 2, Colo. 

Phone: ALpine 5-2048 

AAAA— ANPA— ABP— PPA— NBP— APA 

President C. J. Freiberger 

Vice President Anne Freiberger 

Robertson 

Sec'y & Treas Fern Oakley 

Prod. Mgr Leon E. Simpson 

FRIENMEISS ADVERTISING, INC. 

167 E. 56th St., New York, N. Y. 
Phone: PLaza 2-2600 

Chmn., Treasurer B. M. Reiss 

Vice-Chmn., Secy Harold Reiss 

Pres., Dir., Radio-TV Lee Friend 

Sr. Vice Pres Norman Waters 

L. W. FROHLICH & CO., INC. 

34 East 51st St., New York 22, N. Y. 
Phone: PLaza 9-1900 

President L. W. Frohlich 

Exec. V.P Julian Farren 

Sr. VJP.'s Charles E. Lewis, 

V. E. Dent 

V.P. & Chrman Plans Bd A. Greenberg 

V.P.'s Austin Schoen, 

Robert Hitchins, William Praetorius 

Treasurer Elizabeth Frazier 

Secretary I. L. Burns 

Radio & TV Film Dir Edwin Rooney, Jr. 

HARRY M. FROST CO., INC. 

260 Tremont St., Boston 16, Mags. 

Phone: Liberty 2-6140 

ANPA— APA— ABP— NBP 

President, Treasurer Karl M. Frost 

Vice Presidents Florence A. Dondero, 

Raymond E. McLaughlin, H. E. Bessom, 
H. P. Newcomb 
Radio. TV Time Buyer V. M. Fairweather 

FULLER & SMITH & ROSS, INC. 

666 Fifth Ave., New York 19, N. Y. 
Phone: JUdson 2-9000 
AAAA— ABP— ANPA 

President R. E. Allen 

V.P. & Mgr William Holden 

Sr. V.P. Radio-TV A. E. Duram 

Sr. V.P. Admin CM. Skade 

V.P., West Coast Network Prog David 

Mathews 
V.P., Mgr., Radio-TV Dept.. . .E. H. Mahoney 
Branch Offices 
55 Public Square, Cleveland 13, O. 



132 



ADVERTISING AGENCIES 



rnone: CHerry 1-6700 

V.P., Mgr K. C. Tuttle 

105 W. Adams St., Chicago 3, 111. 
Phone: ANdover 3-5039 

V.P. & Mgr D. H. Echols 

244 Pine St., San Francisco, Calif. 
Phone: YUkon 6-5955 

V.P. & Mgr John Leahy 

211 Oliver Ave., Pittsburgh 22, Pa. 
Phone: GRant 1-9565 

VP. & Mgr P. A. Cleland 

3325 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 5-2211 

V,P. & Mgr C. N. La Vene 

909 Dan Waggoner Bldg., Ft. Worth, Tex. 
Phone: EDison 2-2201 

V.P. & Mgr S. Schlenther 

68 Knightsbridge, London S.W. 1, Eng. 
Phone: Kensington 8111 

Mgr Sidney Horniblow 

Estimated Radio Billings: $1,000,000. 
Estimated TV Billings: $12,500,000. 

FURMAN, FEINER & CO., INC. 

117 W. 46th St., New York 36, N. Y. 

Phone: PLaza 7-7393 

ABP 

Pres., Radio Time Buyer Norman Furman 

Vice-President Irving J. Gottlieb 

GALLAND ADVERTISING 

18 E. 4Sth St., New York 17, N. Y. 
Phone: PLaza 5-9141 

President Harry J. Galland 

V.P., Media Dir Marilyn Arko 

GARDNER ADV. CO. 

915 Olive St., St. Louis 1, Mo. 

Phone: CE 1-3200 

ABP— ANPA— APA 

Chairman & Pres Charles E. Claggett 

Vice Chairman John A. H. Rehm 

Exec. Vice-Pres C. C. Humphrey 

V.P. Radio-TV Pgm. Dir William Fisher 

Branch Office 

370 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 9-2424 

V.P., Chmn. Exec. Comm.. .William F. James 

V.P., Exec. Dir., Radio-TV. . .Roland Martini 

Chief Time Buyer Ruth Clinton 

1717 N. Highland Ave., Hollywood 28, Calif. 
Phone: HO 9-2719 

GAYNOR & DUCAS, INC. 

850 Third Ave., New York 22, N. Y. 
Phone: PLaza 5-2200 
ANPA— ABP— NBP 

President Paul Gaynor 

Exec. Vice Pres John J. Ducas 

Senior V.P R. Wooldridge 

Production Manager R. W. Nelsen 

Radio-TV Dir Robert Neuzer 

Branch Office 

291 S. La Cienega, Beverly Hills, Calif. 

Phone: OLeander 5-8191 

Senior V.P A. V. Cline 

VJP., Adv Norm Church 

Media Buyer J. Giddings 



CHAS. A. GEIGER & ASSOC-, INC. 

666 N.W. 50th St., Miami, Fla. 

Phone: PLaza 1-1780 

APA— ABP— SNPA 

Chairman D. G. Bash 

V.P., Radio-TV Dir Robert Lack 

GERTH, BROWN, CLARK & ELKUS 
OF SACRAMENTO, INC. 

1722 J St., Sacramento, Calif. 

Phone: Gilbert 2-2956 

ABC 

President Fred Elkus, Jr. 

V.P., TV Dir Albert Hellenthal 

THE GETSCHAL CO., INC. 

342 Madison Ave., New York, N. Y. 
Phone: MU 7-2200 

President Budd Getschal 

Production Manager Gerry Gilbert 

Art Director Leonard Steinberg 

GEYER, MOREY, MADDEN & 
BALLARD, INC. 

595 Madison Ave., New York 22, N. Y. 
Phone: PLaza 1-3300 
AAAA— ABP— ANPA 

Board Chairman Sylvester M. Morey 

President Sam M. Ballard 

Chmn. Exec. Comm B. B. Geyer 

Exec. V.P Richard J. Farricker 

Admin. V.P John T. McHugh 

V.P. & Radio-TV Prod. 

Mgr LeRoy Emmerich 

Radio TV Bus. Mgr D. P. McGuinn 

Secretary. William G. Carmody 

Treasurer John R. Kunz 

Assoc. Dir., Bcstg. 

Media Roeland J. van Emmerik 

Time Buyers & Accounts: Werner R. Kut- 
sche (N.Y.): Babbitt, Sinclair, Richfield, 
Irish Internl. Airlines, Lehn & Fink, Kelvina- 
tor; Roeland J. van Emmerik: American Mo- 
tors; Ann M. Records (Los Angeles): Un- 
ion Pacific R.R. ; Ed Hughes (Portland) : 
Union Pacific R.R. 

Branch Offices 

931 Third Nat'l Bldg., Dayton 2, Ohio 

Phone: BAldwin 8-4145 

Vice Pres E. G. Erost 

14250 Plymouth Rd., Detroit 32, Mich. 

Phone: WEbster 3-5520 

VjP.'s. .Daniel A. Packard, John F. Henry, Jr. 

301 E. Kingsley Dr., Los Angeles, Calif. 

Phone: DUnkirk 74255 

Vice Pres M. E. Welborn 

2130 S. W. Fifth Ave., Portland 1, Ore. 
Phone : CApitol 6-2981 

Vice Pres R. J. Livingston 

WESTERN DIVISION 

645 N. Michigan Ave., Chicago 11, 111. 

Phone: MOhawk 4-8400 

Bd. Chairman B. B. Geyer 

Vice Chmn. of the Bd George Oswald 

Chmn. Exec. Comm D. J. Powers 

President L. H. Hammett 

Exec. V.P R. N. Hartsing 

Radio-TV Dir Lloyd Burlingham 



133 



ADVERTISING AGENCIES 






Time Buyers & Accounts: Roger Edwards 
(Chicago): Allied Mills; Wendell Unfer 
(Chicago) : DeKalb Agricultural Assoc; M. 
A. Mirda (Chicago) : Aarbern Pharmacal 
Co., Illinois State Toll Highway Comm.; 
Robert J. Livingston (Omaha) : Union Pa- 
cific R.R.; R. H. Galley (Omaha) : Nebraska 
Savings & Loan, Nebraska Consolidated 
Mills, Avis-Rent- A-Car; Tom Gilhooley (Ra- 
cine) : West Bend Co.; Charles Might (Ra- 
cine) : J. I. Case Co., Western Publishing Co. 
Branch Offices 
1504 Dodge St., Omaha 2, Neb. 
Phone: 342-7795 

Vice Pres R. J. Livingston 

610 Wisconsin Ave., Racine, Wise. 
Phone: MElrose 4-6605 

Vice Pres Edward F. Krein 

Estimated Radio Billings: $5,000,000. 
Estimated TV Billings: $7,000,000. 

GIBRALTAR ADV. AGENCY, INC. 

17 E. 45th St., New York 17, N. Y. 
Phone: MUrray Hill 7-7896 

President Charles J. Basch, III 

Vice-President Leo Berman 

Treasurer Clarence Schmidt 

Sec'y., Radio-TV Dir., 

Time Buyer Frances Scott 

Radio-TV Div Ronald Dawson 

GILL, CLIFFORD AGENCY 

8701 Wilshire Blvd., Beverly Hills, Calif. 
Phone: Oleander 5-8388 

President, Copy Ch Clifford Gill 

V.P. Media Dir Dorothy R. Gill 

GILLHAM ADVERTISING AGENCY^ 
INC. 

500 Continental Bank Bldg., Salt Lake City 
1, Utah 

Phone: DAvis 8-0281 

ABP— ANPA— ANA 

President M. C. Nelson 

Exec. Vice Pres Lon Richardson, Sr. 

Vice-President Robert F. Rohlfing 

Vice-President Wendell J. Ashton 

Vice President J. Y. Tipton 

V.P., Dir. Radio-TV Heber C. Wolsey 

Secretary Richard H. Ogaard 

Radio-TV Acct. Exec Arthur W. Atack 

Time Buyers &. Accounts: Robert F. Rohl- 
fing: Hotel Utah & Utah Motor Lodge, Union 
Pacific R.R., Heber G. Wolsey: Utah Oil 
Refining Co., Pet Dairy (Eego Milk), Utah 
Power & Light Co., Glazier Const., Mountain 
Fuel, West. Colo. Power; Arthur W. Atack: 
Cloverleaf Dairy, First Security Bank, Ogden 
First Fed., Petty Ford Co., 1st Federal Sav- 
ings & Loan, Amer. Dairy Assn., GE, Lucky 
Lager. 

BERT S. GITTINS ADVERTISING, 

INC. 

739 N. Broadway, Milwaukee 2, Wig. 

Phone: BR 6-5934 

ABP— ANPA— NOAB—NBP—APA 

President Bert S. Gittins 



Prod. Dir Stewart Carlson 

Best. Media Esther Block 

Copy Dir Harold Nelson 

GLENN ADVERTISING INC. 

3410 Republic Nat'l Bank, Dallas, Tex. 

Phone: RI 8-9851 

ANPA— ABP— AAAA 

Ch. of Board Ward M. Wilcox 

President John H. Stewart 

V.P.'s Duke Burgess, Liener Temerlin 

Comptroller Edward O. Pollard 

Branch Offices 
301 E. 5th, Fort Worth 2, Tex. 

Vice President Merle Bell 

1101 Majestic Bldg., San Antonio, Tex. 
Phone: CApitol 7-2369 

Vice President J. Schlichenmaier 

2625 Richmond Ave., Houston, Texas 
Phone: JA 3-4714 

Manager Robert S. Heller 

6399 Wilshire Blvd., Los Angeles, Calif. 
Phone: WE 3-9369 

Manager Ed Johnson 

Suite B, Southwest Natl. Bldg., El Paso, Tex. 
Phone: KE 2-3606 

Manager I. E. Carson 

651 Skirbin Tower, Okla. City, Okla. 
Phone: CEntral 6-8582 

Mgr J. S. Bell 

Estimated Radio Billings: $420,000. 
Estimated TV Billings: $750,000. 

MAX GOLDBERG ADV. AGENCY 

613 E & C Bldg., Denver 2, Colorado 
Phone: CHerry 4-5533 
ANPA— APA 

President Max Goldberg 

Pub. Rel. Dir.. Alberta Pike 

Acct. Execs Connie Gordon, Guy Calleo 

GOODMAN ORGANIZATION 

7165 W. Sunset Blvd., Los Angeles 46, Calif. 
Phone: HO 6-5221 

President Mort Goodman 

Radio-TV Dir David Horowitz 

Asst. Media Buyer Shirley Ross 

GOTHAM-VLADIMIR 
ADVERTISING, INC. 

342 Madison Ave., New York 17, N. Y. 

Phone: OXford 7-4300 

ABP— AFA— ANPA— AAAA 

Chairman of Bd Irwin A. Vladimir 

Vice-Chmn. of Bd G. Ellsworth Harris 

President, Dir Arthur A. Kron 

Vice-Presidents Robert F. Kendall, 

Daniel C. Kaufherr, Richard H. Hobbs, 
C. G. Rourke, Frank Birdsall, Evelyn Ring- 
rose, William V. Ricglane, Rufus Choate, 
A. L. Beyea 

Media Dir Robert J. Ricglane 

Secretary Chester A. Priest 

Dir. Radio & Television Sally Allen 

Dir. Pub. Relations Kay Long 

Dir. Research Margaret E. Stark 

Branch Offices 
1 No. LaSaUe St., Chicago 2, 111. 



134 



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ADVERTISING AGENCIES 



Phone: ANdover 3-2890 

Vice-President Richard H. Hoibfos 

251 Kearny St., San Francisco 8, Calif. 
Phone: YUkon 6-0920 

Vice-President Frank Birdsall 

1556 Ponce De Leon Ave., Santurce, P. R. 
V.P., Mgr Tom Clark 

GRANT ADVERTISING, INC. 

919 North Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-6500 

ANPA— APA— ABP— SNPA— NOB 

Board Chairman Will C. Grant 

Exec. V.P Greg Sherry 

Secretary Mary Waller Gram 

V.P., Research Dir George Bauder 

V.P., Comptroller R. Runtz 

V.P., Media Dir Reginald L. Dellow 

Radio & TV Dir. (Chicago) Gail Light 

Production Mgr Don V. Seyfried 

Branch Offices 

711 Third Ave., New York 17, N. Y. 

Phone: OXford 7-5800 

President E. W. Plowe 

V.P. Media G. La Brecht 

1600 Vaughn Bldg., Dallas 2, Tex. 
Phone: RI 1-3251 

V.P. Chg. Dallas Office Joe K. Hughes 

405 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 2-6275 

V.P., Gen. Manager Francis Martin, Jr. 

801 2nd Ave., Seattle, Wash. 
Phone: MAin 4-3232 

V.P. Chg. Seattle Office Dan Madden 

13th St. at Second Ave., S.W., Miami 36, Fla. 
Phone: FRanklin 3-6611 

V.P. Chg. Caribbean Oper John A. Dey 

1680 N. Vine, Los Angeles, Calif. 
Phone: HO 1-9231 

V.P., Gen. Mgr R. L. Dellinger 

Estimated Radio Billings: $3,000,000. 
Estimated TV Billings: $12,500,000. 

GRAY & ROGERS 

12 South 12th St., Philadelphia 7, Pa. 

Phone: WAlnut 2-4808 

ANPA— ABP— ABC— AAAA 

Partner Jerome B. Gray 

Partner - Copy Chief Robert W. Graham 

Partners Sherman G. Landers, 

Russell K. Carter, William B. Edwards, 
Atherton Seeley, Daiv B. Arnold, Granville 
Worrell, Albert R. Bochroch, William Kin- 
ney, Henry R. Hallowell 

Radio-TV Prod. Dir Chester R. Cooper 

Prog. & Mgmt. Dir Walter M. Erickson 

Radio-TV Spvsr Emund H. Rogers 

Media Director Edward Papazian 

Asst. Media Dir Charlotte Baumann 

744 Broad St., Newark, N. J. 
Phone: MArket 3-7345 

Manager Richard N. Gulick 

Estimated Radio Billings : $900,000. 
Estimated TV Billings: $1,100,000. 

MONROE GREENTHAL CO., INC. 

595 Madison Ave., New York 22, N. Y. 

Phone: PLaza 9-8640 

President Monroe W. Greenthal 



V.P., Creative Dir David E. Diener 

Radio & TV Dir Harry Bargamian 

Media Dir Harry Schulman 

Copy Chief Dave Dember 

Prod. Mgr Joseph Bogiano 

Art Director Otto Luther 

Assoc. Art Dirs Ed Brodkin, 

Lew Clayman, Robert Cohen 

GREGORY-GIEZENDANNER 
COMPANY 

P. O. Box 6278, Houston 6, Texas 
Phone : JAckson 6-1071 

Partners Lloyd Gregory* 

Chas. J. Giezendanner, Jr. 

Production Manager L. Chesnar 

TV Time Buyer Annette Kercheval 

Publicity Director Maudeen Marks 

GREY ADVERTISING, INC. 

430 Park Ave., New York 22, N. Y. 

Phone: PLaza 1-3500 

AAAA— ABC— AFA— NOAB 

Ch. of Board Arthur C. Fatt 

President Herbert D. Strauss 

Ch. Exec. Comm Lawrence Valenstein 

Exec. V.P., Chg. 

Radio-TV Dept Alfred L. Hollender 

V.P., Chg. Comml. Prod, Jack Davis 

V.P., Media Dir E. L. Deckinger 

V.P. Assoc. Media Dir Harold Miller 

Spot Best. Media Spvsr Joan G. Stark 

Network Media Spvsr Helen Wilbur 

Time Buyers & Accounts: (Spot Broadcast 
Group) M. L. Benjamin: Block Drugs, Es- 
quire, McCalPs, Norex Lahs, Palm Beach Co., 
Park & Tilford, RCA, Ward Baking, West- 
inghouse Bcstg. Co.; J. Rettig: Canadian 
Converter Co., Canadian Ind., Dominion Tex- 
tile Co., Hoffman Beverage, Hygrade Foods, 
Ideal Toys, Lionel, Phillips-Van Heusen, Re- 
nault of Canada; I. Levy: Fed. of Jewish 
Philanthropies, GE, Hat Corp., Lily-Tulip, 
Shwayder Bros., Wallace Silversmiths, War- 
ner Lambert, Westinghouse, Catalina, Dan 
River Mills; J. Fields: Greyhound, P & G; 
B. Nasse: Hudson Paper, P. Lorillard, Mar- 
tinson's Coffee, Mennen, Revlon; H. Tom: 
H. D. Lee Co., Macy's; D. Houghey: P. & G; 
(Network Broadcast Group) R. Burton: 
Block Drug, Canadian Converter, Dominion 
Textile, Kayser-Roth, I. B. Kleinert Rubber, 
H. D. Lee Co., McCall's, Palm Beach Co., 
P & G; K. Kearns: Canadian Ind., Grey- 
hound, Mennen, P & G, Revlon, Ward Bak- 
ing, Westighouse Bcstg., Westinghouse Elec- 
tric; S. Slorance: Catalina, GE, Hudson Pa- 
per, Ideal Toy, Lionel, P. Lorillard, Norex 
Labs, Union Underwear. 

Branch Offices 

25 Wilshire Blvd., Beverly Hills, Calif. 

Phone: CRestview 4-8401 

Vice-Pres.. .'. Robert D. Wolfe 

1908 Sherbrooke St., Montreal, P.Q., Can. 
Phone: WEllington 7-9521 

Vice. Pres Peter Golick 

Estimated Radio Billings: $7,700,000 
Estimated TV Billings: $26,200,000 



135 



ADVERTISING AGENCIES 



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GRISWOLD-ESHLEMAN CO. 

55 Public Sq., Cleveland 13, O. 
Phone: TOwer 1-3232 
AAAA-ABP— ANPA 

Board Chairman John F. Davis 

President .Charles Farran 

VJP.'s Robert L. Baumgardner, 

L. R. Canfield, V. C. Kenney, E. M. Marker, 
E. C. Powers 

TV, Radio, Films Dir Ralph A. Borzi 

Production Manager Frank J. Stastny 

Media Buyers H. Lott, R. Augustine, 

M. Rueter 

CHARLES ANTHONY GROSS ADV. 
AGENCY INC. 

901 N.E. Second Ave., Miami 32, Fla. 
Phone: FRanklin 1-8571 

Pres., Treas Charles A. Gross 

V.P., Copy Chief . .Spencer Hill 

Secy., Media Dir Elinor Esser 

Art Director Nat Machtey 

Publicity Director Gene Wood 

JULIAN GROSS & 
ASSOCIATES, INC. 

709 Main St., Hartford 3, Conn. 
Phone: CHapel 9-8491 

Pres., Treas Julian Gross 

Prod. Mgr B. K. Hensey 

Secretary G. Ray 

Time Buyers J. Gross, J. J. Long, 

B. J. Kreft 

GRUBB ADVERTISING, INC. 

Ill N. Market St., Champaign, 111. 
Phone: FLeetwood 6-3766 
ABC— ABP— ANPA— AFA 

President Robert F. Grubb 

VjP., Best. Act Dale R. Arvidson 

Radio-TV Sprsr Robert E. Smith 

Secretary F. E. Wilder 

Asst. Treasurer Virginia P. Weinman 

Media Dir J. J. Dombrowske 

Time Buyer , Mrs. Jan Douglas 

Branch Offices 

3231 N. Meridian, Indianapolis, Ind. 

Phone: WA 3-2385 

Manager J. C. Crosbie 

Estimated Radio Billings: $125,000. 
Estimated TV Billings: $800,000. 

ART GRUBER ASSOCIATES 

4401 East Lake St., Minneapolis 6, Minn. 
Phone: PA 1-1661 

President Art Gruber 

Secretary E. M. Gruber 

V.P., Time Buyer Norman Vinitsky 

GUILD, BASCOM & BONFIGLI, INC. 

222 Columbus Ave., San Francisco 11, Calif. 

Phone: YUkon 2-8400 

AAAA— ABP— ANPA 

President Walter Guild 

Bd. Chrmn David Bascom 

Exec. V.P Dante Boniigli 



General Manager Ben Franklin 

V.P., Best. Prod. Head. .Alexander Anderson 

VJP.'s Maxwell Arnold, Ernest J. Hodges, 

Rod MacDonald, Walter Lawrence 

TV Creative Dir David Fulmer 

TV Opera. & Radio Prod. Dir.. Curt Baldwin 

Sec-Treasurer John H. Rolfs 

Time Buyers Rod MacDonald, 

Lyn Gross, Peg Harris, Kathie DeHaven 

Branch Offices 

515 Madison Ave., New York, N. Y. 

Phone: PLaza 1-3979 

V.P., Office Mgr Hank Buccello 

V.P., Dir. Network Rel Reggie Schuebel 

1750 N. Vine St., Hollywood 28, Calif. 
Phone: HO "9-821 7 

Office Mgr., TV Bus. Mgr George Allen 

TV Comml. Prod Dan Lindquist 

Dir. of TV Pgmg Sam Pierce 

1609 Tower Bldg., Seattle 1, Wash. 

Phone: MAin 4-8790 

Office Mgr Angus Woodbury 

GULF STATE ADVERTISING 
AGENCY, INC. 

2714 S.W. Freeway, Houston 5, Texas 
Phone: JAckson 6-2111 

President, Time Buyer Adie Marks 

V.P., Treas Seymour Cohen 

Production Manager Jo Mackenzie 

Radio-TV Dir., Time 
Buyer Paula Reece 

LAWRENCE C. GUMBINNER ADV. 
AGENCY, INC. 

655 Madison Ave.,New York 21, N. Y. 

Phone: TEmpleton 8-1717 

ABP— ANPA— ABC 

Chairman Lawrence C. Gumbinner 

President Milton Goodman 

V.P., Radio-TV Dir Paul G. Gumbinner 

Exec. V.P Morton Freund 

VP in Chg Prod Herman Kornblum 

V.P. in Chg. Art Hershel Bramson 

Vice President Sumner Wyman 

TV Prod Edgar Kenner 

TV Creat. Dir M. Sasanoff 

Time Buyers Dorothy Barnett, 

J. Murphy, A. Wasserman, George Blinn, 

Paul Fitzgerald 

GUTMAN ADVERTISING CO. 

Peoples Federal Bldg., Wheeling, W. Va. 

Phone: CEdar 3-4700 

ANPA 

President D. Milton Gutman 

Sec. Treas Phyllis Kalany 

Prod. Mgr D. M. Gutman, Jr. 

JOHN L. HALPIN, ADVERTISING 

277 State St., Schenectady 5, N. Y. 

Phone: FRanklin 2-0492 

Partners. .John L. Halpin, Marion G. Halpin 

Copy Chief A. M. Fowler 

Production Carol Lundie 

Art Director A. H. Hitchins 



136 



HANSON, CLEM T„ CO. 

1411 - 15th St., Moline, 111. 

Phone: 762-3022 

ABP 

Owner, Acct. Exec Clem T. Hanson 

TV Coordinator W. R. Lievens 

Time Buyer & Accounts: James C. Han- 
son: Hammond Organ Studios; Warsaw 
Brewing Corp.; Uptown National Bank; 
Baker's Dairy. 

HART-CONWAY ADV. CO., INC. 

300 Triangle Bldg., Rochester 4, N. Y. 

Phone: LOcust 2-3520 

ANPA— ABP— AAAA— ABC— AFA 

Pres., Treas H. Lyman Hart 

Sr. Vice-President Harold E. Kennedy 

Exec. Vice-President John P. Street 

Vice-Presidents E. Ward Phillips, 

John M. Nixon 

Sec, Prod. Mgr James V. Mannhardt 

Comptroller . , Mrs. A. L. Kearns 

GEORGE H. HARTMAN CO. 

307 N. Michigan Ave., Chicago 1, 111. 

Phone: ANdover 3-0130 

ABP— ANPA 

President George H. Hartman 

Exec. V. P Rowland Laughlin 

V. P., Gen. Mgr John T. Holloway 

Vice Pres David R. Coey, 

William H. Aaron, Robert S. Cole 

V.P., Art Dir Alfred Festen 

Secretary George H. Hartman, Jr. 

Production Mgr Philip Navigato 

V.P., Radio & TV Director John D. Berg 

Radio & TV Dir.-Prod Jack Leonard 

Time Buyers Gloria McNamee, 

Audrey Thorelius 

Branch Office 

420 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 9-8637 

Branch Office Mgr John Berg 

HATHAWAY & ASSOCIATES, INC. 

200 Rookery Bldg., Evansville 5, Ind. 

Phone: HA 4-2494 

ABP 

President Marvin J. Lockyear 

VP., Sec.-Treas Logan H. Miller 

THE F. H. HAYHURST CO. LIMITED 

58 Eglinton Ave., E., Toronto 12, Ont., Can. 
Phone: HU 7-4371 

Chmn. of the Board G. F. Hayhurst 

President. W. P. Hayhurst 

Exec. V.P E. C. Daniher 

Chmn. Plans Bd D. J. Leonard 

Radio-TV Director, V.P R. D. Amos 

Branch Office 

1420 Sherbrooke St. W., Montreal, Que. 

Phone: VI 5-0251 

V.P., Manager R. W. Matthews 

HEINTZ & COMPANY, INC. 

824 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: MAdison 9-3181 

AAAA— ANPA— ABP 

President Robert P. Heintz 



ADVERTISING AGENCIES 

Exec. VP Herbert Dickow 

Radio-TV Dir Kenneth Higgins 

HERALD ADVERTISING AGENCY. 
INC. 

441 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-2280 

Pres., Radio Dir M. J. Middleman 

VP. & Art Dir Jack Warren 

VP. & Secy. H. M. Weiss 

AL HERR ADV. AGENCY, INC. 

225 E. Michigan St., Milwaukee 2, Wis. 

Phone: Broadway 1-2710 

ABP— ANPA— AAAA 

President, Chmn., Al J. Herr 

Vice-President John Rock 

VP., Radio-TV Pat Kocian 

Production Gene M. Wrobel 

Media Research Howard Klatt 

HICKS & GREIST, INC. 

555 Fifth Ave„ New York 17, N. Y. 

Phone: MUrray Hill 7-5600 

ABP— ANPA— ANA 

Ch. of Board E. Harold Greist 

President. Charles V. Skoog, Jr. 

Ch. Exec. Comm Thomas J. Maloney 

Exec Vice Pres Harry L. Hicks, Jr. 

Sr. V.P Theodore J. Grunewald 

VP., Radio-TV Dir Vincent J. Daraio 

VP., Treasurer K. A. Hamilton 

Exec. Producer John Donnelly 

Broadcast Media Supervisors : Mort Reiner : 
Endicott-Johnson, Taylor-Reed Corp., Stahl- 
Meyer, Inc., General Time ; Walter L. John- 
son Candy Co., Williams Furniture, Jos. 
Dixon Crucible Co.; Leonard Soglio: V. La 
Rosa & Sons, Inc., Sandura Co., Dixie Cup, 
Fedders Corp., Metal Textiles Corp., Regina 
Corp. 

Branch Offices 

420 Boylston St., Boston 16, Mass. 

Phone: KEnmore 6-1207 

President Robert F. O'Brien 

Estimated Radio Billings : $700,000 
Estimated TV Billings: $6,500,000 

HILL & KNOWLTON, INC. 

150 E. 42nd St., New York 17, N. Y. 

Phone: OXford 7-5600 

ANPA 

Chairman John W. Hill 

President Bert C. Goss 

Vice President Harry S. Cooper 

Branch Office 

1000 16th St., N. W., Washington 6, D. C. 

Phone: STerling 3-0270 

Vice President Avery McBeo 

THE HILL ASSOCIATES, INC. 

Society Hill Bldg., Philadelphia 6, Pa. 
Phone: MArket 7-0800 

President Benjamin J. Katz 

Time Buyer Philip B. Winson 

HOAG & PROVANDIE, INC. 

137 Newbury St., Boston 16, Mass. 
Phone: COmmonwealth 6-7515 



137 



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ABP— ANPA 

President Paul Provandie 

Treasurer Myron L. Eastwood 

Exec. Vice-President Langley C. Keyes 

Senior Vice President Thomas J. Bowen 

Vice Presidents. . . .W. Quinn, R. F. Barbour 

V.P., Creat. Dir Leo A. Harrington 

Production Mgr. John Patterson 

Comptroller. Lincoln D. Wright 

Art Dir George F. Wilson 

Radio-TV Dir Richard Lombardi 

Media Dir Rosemary Rohmer 

Account Execs , - Paul H. Provandie, 

Myron L. Eastwood, Thomas J. Bowen, 
Langley C. Keyes, Edward W. Quinn, 
Ruleffe F. Barbour, John P. Hoag, Jr., 
William B. Lowther 

HONIG-COOPER & HARRINGTON 

1275 Columbus Ave., San Francisco 11, Calif. 
Phone: OR 34469 
AAAA— ABC— ABP 

President Louis Honig 

Bd. Chmn Eugene I. Harrington 

V.P.'s Eric Bellingall, 

Robert Haumesser, Sherman Slade 

Secy.-Treas John W. Davis 

Dir., Best. Media Clarice McCreary 

Asst. Media Dir C. M. Robinson 

Radio-TV Prod. Dir George Watson 

Time Buyer & Accounts: Clarice Mc- 
Creary: United Vintners, Bank of Calif., In- 
terstate Bakeries, Denalan, Levi Straus, Wes- 
tern Pacific R.R., C & H Sugar, Clorax Co. 

Branch Offices 
304 S. Kingsley Drive, Los Angeles 5, Calif. 

Phone: DUnkirk 8-3301 
Exec. V.P., Mgr Sherman R. Slade 

Estimated Radio Billings: $2,300,000. 

Estimated TV Billings: $4,900,000. 

HOUCK & COMPANY, INC. 

2013 S. Jefferson St., Roanoke 16, Va. 

Phone: Diamond 5-8115 

ABP— ANPA— APA— SNPA— AFA 

President C. B. Houck 

Vice President William B. Houck 

Vice President William F. Downs 

Production Mgr Herb Weaver 

Radio-TV Director John R. Clement 

CHARLES W. HOYT CO., INC. 

380 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-2000 

ANPA— APA— NBP— ABC— NOAB— AAAA 

President Everett W. Hoyt 

Chairman of Bd Winthrop Hoyt 

Vice Presidents A. W. Fargo, 

R. H. Dingwall, Raymond Arnig, Richard 
G. Pratt, William A. Baumert, H. L. Roth, 
H. J. Stiefel, T. S. Watson, Jr., Jack R. 
Mc'Cormack 

Treasurer F. J. Becker 

Dir. Radio-TV Thomas A. Lee, Jr. 

Asst. to Bd. Chmn. .. .Charles B. H. Parker 

V.P., Media Rel C. B. Donovan 

V.P., Prod. Mgr N. S. Lampert 

Radio-TV Time Buyer D. H. Humm 



HUME, SMITH, MICKELBERRY, INC. 

126 S.E. Second St., Miami, Florida 

Phone: FRanklin 9-8453 

ANPA 

President David Hume 

Vice President Wm. Mickelberry 

Radio-TV Dir., Time Buyer... Gail Compton 

HUMPHREY, WILLIAMSON & 
GIBSON, INC. 

1809 First Natl. Bldg., Oklahoma City, Okla. 

Phone: CEntral 6-5429 

AAAA— APA— ANPA— SNPA 

Pres., Treas Warren A. Humphrey 

V.P.'s Mitchell L. Williamson, 

Ellis G. Gibson 

Secretary E. A. Hartman 

Production Manager. . Alyce Robnett 

Radio-TV Director H. C. Childs 

Art Director Don Loewen 

HUTCHINS ADVERTISING CO., INC. 

42 East Ave., Rochester 4, N. Y. 
Phone: HAmilton 6-1160 

President, Treas Frank M. Hutchins 

V.P.'s William F. Lacey, John P. 

McCarthy, A. R. Tomkinson, B.J. Peters 
Time Buyers & Acct. Execs... .Robert Burns, 
Margaret H. Carl, John Doud, James L. 
Gould, Frank M. Hutchins, William F. 
Lacey, Margaret Nugent, Wm. D. O'Toole, 
Wilson Royer, William Batchellor, Ray 
M. Small, A. Russell Tomkinson, Jack 
Rafield, Bob A. Wolf, William Wygant 

Branch Office 

33-35 Hayden St., Toronto, Ont., Canada 

Phone: WA 4-3753 

Manager William Bounsall 

INTERPUBLIC INCORPORATED 

750 Third Ave., New York 17, N. Y. 

Phone: TN 7-1122 

AAAA— ABP— APA— ANPA— NPB— NOAB 

SAAA— CAA— CAB— CPAA 

Chmn. Bd. & Pres Marion Harper, Jr. 

Vice Chmn. Bd Robert E. Healy 

Exec. Vice Pres Frank A. Sherer 

Gen. Corp. Exec. Matthew J. Culligan 

Treasurer William S. Taggart 

Sec. & Gen. Counsel J. Donald McNamara 

McCANN-ERICKSON, INC. 

President Emerson Foote 

Admin. Vice Pres T. Jack Henry 

Eastern Region 
485 Lexington Ave., New York, N. Y. 
Phone: OXford 7-6000 
Exec. V.P. Chg. Eastern 

Operations Paul E. Foley 

Sr. V.P.'s John P. Beresford, 

J. L. Deane, Neal Gilliatt, Farish A. Jen- 
kins, Russ Johnston, Thomas J. King, 
Daniel D. Kinley, Thomas P. Losee, Robert 
P. Mountain, William W. Mulvey, George 
B. Park, Roger A. Purdon 
V.P. & Mgr. Media Svcs. 

Div H. Nevin Gehman 

V.P. & Mgr. Media Dept Kelso M. Taeger 



138 






ADVERTISING AGENCIES 



Eastern Branches 

615 Peachtree St., N.E., Atlanta, Ga. 

Phone: 875-0221 

200 Berkeley St., Boston, Mass. 

Phone: Liberty 2-7382 

Manager Gerald A. Higgins 

1060 National Bank Bldg., Detroit, Mich. 
Phone: WOodward 5-7550 

Sr. V.P. & Mgr T. J. King 

900 Lovett Blvd., Houston, Tex. 
Phone: JAckson 9-4991 

V.P. & Manager J. B. Wilkinson 

Western Region 
114 Sansome St., San Francisco, Calif. 
Phone: YUkon 1-2262 
Exec. V.P. Chg. Western 

Operations Phipps L. Rasmussen 

Adm. V.P. & Asst. Treas Joseph R. Fox 

V.P. & Mgr Frederick H. McCrea 

Western Branches 

318 S. Michigan Ave., Chicago, 111. 

Phone: WEbster 9-3700 

Sr. V.P. & Manager Chester L. Posey 

3325 Wilshire Blvd., Los Angeles, Calif. 
Phone: DUnkirk 5-3302 

V.P. & Manager David J. Hopkins 

Public Service Bldg., Portland, Ore. 
Phone: CApital 6-4844 

Manager Robert A. Brown 

1508 Northern Life Tower, Seattle, Wash. 
Phone: MAin 3-1572 

V.P. & Manager F. G. Mullins 

McCANN-MARSCHALK CO., INC. 

Pres. & Gen. Mgr Stuart D. Watson 

Vice Chmn. Bd Samuel L. Meulendyke 

Time-Life Bldg., Rockefeller Center, 

New York, N. Y. 

Phone: OXford 7-4250 

Exec. Vice Pres Ralph B. Koser 

Sr. VP.'s Robert Cole, 

Charles A. Mittelstadt, Harlan C. Parks, G. 
Lester Williams, Jr. 

Branch Offices 

335 Euclid Ave., Cleveland, Ohio 

Phone: CHerry 1-6850 

V.P. & Manager Bill M. Sansing 

795 Peachtree St., N.E., Atlanta, Ga. 
Phone: TRinity 5-0221 

V.P. & Manager Charles A. Richardson 

100 Biscayne Blvd., S., Miami, Fla. 
Phone: FRanklin 9-2821 

V.P. & Manager James H. Cobb 

Sr. Vice Pres George H. Giese 

HOLST & MALE, INC. 

(Sub. of McCann-Erickson, Inc.) 

1370 Kapiolani Blvd., Honolulu, Hawaii 

Phone: 9-5291 

President M. O. Hoist 

Sr. VP.'s J. Carson Magill, 

Zaida Male 

M-E PRODUCTIONS 

(Television & Radio) 

485 Lexington Ave., New York, N. Y. 

Phone: OXford 7-6000 

President Sylvester L. Weaver, Jr. 

Exec. Vice Pres Harold J. Graham, Jr. 



Admin. Vice Pres Benjamin F. Holme, Jr. 

3325 Wilshire Blvd., Los Angeles, Calif. 
Phone: DUnkirk 5-3301 

Vice Pres Thomas F. Greenhow 

JACK TINKER & PARTNERS 

30 West 54th St., New York, N. Y. 

Phone: OXford 7-6000 

Managing Partner John H. Tinker, Jr. 

Other Partners - Donald G. Calhoun, 

Herta M. Herzog, Myron C. McDonald 

COMMUNICATIONS AFFILIATES INC. 

750 Third Ave., New York, N Y. 

Phone: OXford 7-6484 

Ch. & Gen. Mgr.. . .Donald B. Armstrong, Jr. 

Pres. & Asst. Gen. Mgr.. .Frank A. Armstrong 

Exec. Vice Pres Sydney Morrell 

Pres. Marplan Div F. Russell Schneider 

Pres. CCI Div Chester Burger 

Pres., SCI Div James C. Wickersham 

McCANN-ERICKSON CORP. 

(INTERNATIONAL) 

485 Lexington Ave., New York, N. Y. 

Phone: OXford 7-6000 

Chm. & Gen. Mgr. . . . Sylvester L. Weaver, Jr. 

Pres. & Asst. Gen. 

Mgr Armando M. Sarmento 

Estimated Radio Billings: $24,000,000. 
Estimated TV Billings: $68,000,000 

JOHNSTON, FRANK B. ADV., INC. 

117 Liberty St., New York 6, N. Y. 

Phone: BArclav 7-3337 

APA— ANPA 

President F. B. Johnston 

Secy .-Treas Connie Mast 

JONES & HANGER, INC. 

612 W. 47th St., Kansas City 12, Mo. 

Phone: JE 1-2365 

ANPA— APA— ABP 

President M. Frank Jones 

V.P., Treas R. C. Hanger 

RALPH H. JONES COMPANY 

3100 Carew Tower, Cincinnati 2, O. 
Phone: GArfield 1-2300 
AAAA-ABP— ANPA 

Ch. of Board Stanley A. Wilier 

Pres., Treas C. M. Robertson, Jr. 

Exec. V.P Paul D. Myers 

V.P., Creat. Dir Stuart M. Ganon 

V.P., Art Dir Romert T. Hayes 

Secretary Edward C. Elfers 

Radio TV Head Eula Reggin 

Time Buyers & Accounts: Lyle Allen: 
Strietmann; Eula Reggin: Miami Margarine 
Co., Provident Bank, Ashland Oil, Cincinnati 
Enquirer, Heekin, GE, Pease Woodwork, 
Hanna Paint, Nationwide Ins. 
Branch Office 
1500 W. 3rd St., Suite 31, Columbus 12, O. 
, Phone: 486-0293 
Manager Robert Schroer 

ROSS JURNEY & ASSOCIATES 

178 Social Hall Ave., Salt Lake City, Utah 

Phone: EM 3-6758 

APA 



139 



ADVERTISING AGENCIES: 

Partner, Gen. Mgr Miss Ross Jurney 

Partner, Sr. Acct. Ex A. H. Garrigues 

Account Exec William J. Brennan 

Radio-TV Dir.. John D. Rose 

Time Buyers & Accounts: Ross Jurney: 
Meadow Gold Dairies; A. H. Garrigues: 
Fisher Baking Co., American Savings & Loan, 
Peoples Finance & Thrift, Pelton's Spudnuts; 
Wm. J. Brennan: Beehive State Bank, Blue 
Cross-Blue Shield, Roman Meal Cereal, Capi- 
tal Chevrolet, S. East Furniture. 

Estimated Radio Billings : $152,000. 

Estimated TV Billings: $115,000. 

KAL, EHRLICH & MERRICK, INC. 

2141 Wisconsin Ave. N.W. Wash. 7, D. C. 
Phone: FEderal 7-5500 

Chrmn. of Board Norman G. Kal 

President Harry L. Merrick 

Exec. V. P Alvin Q. Ehrlich 

Sr. V.P William B. Mullett 

V.P., Secretary Bernard R. Linkins 

V.P.'s Philip Berne, Frederick M. Harris, 

R. Edward Hotze, William G. Roberts, 

Joseph Weinstein 

Radio-TV Dir David P. Thomas 

Public Rel. Dir Florenz Hinz 

Radio-TV Time Buyer Nella Manes 

KAMENY ASSOCIATES, INC. 

35 West 45th St., New York 36, N. Y. 

Phone: CO 5-8060 

APA— ANPA— ABP 

Ch., Creative Dir Seymour Kameny 

President, Acct. Supvr Nat Kameny 

Exec. V.P., Mdse. Dir Ray Solomon 

Sales Prom. Dir William Ruben 

Research, Media Dir Joe Lesly 

Radio-TV Director Vernon Delston 

V.P., Art Director Gil Laufman 

Production Manager William Egan 

Film Prod. Dir Allen Schneider 

LAWRENCE KANE & ARTLEY, INC. 

405 Park Ave., New York 22, N. Y. 

Phone: PLaza 1-4120 

ANPA— ABP 

President Lawrence Kane 

V.P., Mdsg. Dir Eugene J. Cohn 

V.P., Copy Dir Marvin D. Richwald 

Art Director Murray Stein 

Media Director Judith Bausch 

Pub. Rel. Dir Herbert Kaufman 

THE KAPLAN AGENCY, INC. 

2 Park Ave., New York, N. Y. 
Phone: MU 5-9210 

President Alvin Kaplan 

Exec. V.P Sidney M. Weiss 

Vice Pres Mrs. Beti S. Kaplan 

KASTOR, HILTON, CHESLEY, 
CLIFFORD & ATHERTON, INC. 

575 Lexington Ave., New York 22, N. Y. 

Phone: PLaza 1-1400 

ABP— ANPA 

Chairman H. Kastor Kahn 

Chmn. Exec. Comm W. S. Chesley 

President Peter Hilton 



Chmn. Plans Bd J. William Atherton 

Exec. Vice Pres Robert Haag 

V.P., Media Dir Jack B. Peters 

Radio-TV Producer Richard King 

Radio-TV Time Buyer Dorothy Glasser 

THE BENJAMIN KATZ AGENCY 

116 S. 7th St., Phila. 6, Pa. 

Phone: MArket 7-0802 

Owner Benjamin J. Katz 

HENRY J. KAUFMAN & 
ASSOCIATES 

1419 H St., N.W., Washington 5, D. C. 

Phone: District 7-7400 

ABP— ANPA 

General Manager Henry J. Kaufman 

Creative Director Wm. F. Sigmund 

Radio-TV Dir Jeffrey A. Abel 

Media Dir. Research. . . .Betty Darling Gwyer 

Copy Chief T.D. Mandelstam 

Production Mgr A. A. Allenback 

Exec. Art Director Eugene T. Hoover, Jr. 

Public Rel. Dir .Robert R. Denny 

KEELOR & STITES CO. 

318 Broadway, Cincinnati 2, Ohio 

Phone: 721-1310 

ABP— ANPA— ABC— AFA 

Pres., Treas J. T. Nolan, Jr. 

V.P.'s H. J. Darby, A. A. Radkey 

Secretary John R. Helmsderfer 

Radio-TV Dir A. A. Radkey 

Asst. Radio-TV Dir David J. Clarke 

KELLER-CRESCENT CO. 

16 Riverside Dr., Evansville 8, Ind. 

Phone: HArrison 5-5146 

ABP 

Bd. Chmn A. A. Brentano 

President I. Weil 

Mgr Lee Edmiston 

Radio-TV Dir G. L. Freeman 

DON KEMPER COMPANY, INC. 

608 S. Main St., Dayton 2, Ohio 

Phone: BAldwin 3-6216 

AAAA— ABP— ANPA— ABC 

President Don H. Kemper 

Exec. V.P Robert A. Hilton 

Vice President James D. Parker 

Media Director Mary A. Whittington 

Art Director John H. Bach 

Production Manager Carl Deibel 

Med. Reseach Dir Mary Alice Whittington 

Branch Offices 
919 N. Michigan Ave., Chicago 11, 111. 
Phone: SUperior 7-6746 

President Don H. Kemper 

Exec. V.P Robert A. Hilton 

Vice Pres Phelps Johnson 

Vice Pres A. E. Staley 

Media Director Gerald Saperstein 

655 Madison Ave., New York 21, N. Y. 
Phone: TEmpleton 2-7755 

President Don H. Kemper 

Exec. V.P Robert A. Hilton 

Vice Pres Betty McGonigle 

Media, Radio-TV Dir Susan Hallberg 



140 



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KENNEDY-HANNAFORD, INC. 

1706 Broadway, Oakland 12, Calif. 

Phone: GL 2-2521 

ABP 

President Helen A. Kennedy 

V.P Peter D. Hannaford 

Media Dir., Time Buyer H. Derdivanis 

Branch Office 
Pier 33, Embarcadero (San Fran.) 11, Calif. 

Phone: EX 7-5417 
President Helen A. Kennedy 

KENYON & ECKHARDT, INC. 

247 Park Ave., New York 17, N. Y. 

Phone: YUkon 6-9000 

AAAA— ABP— ANPA— PPA— ABC 

NOAB— APA 

Chrmn. of Bd William B. Lewis 

President David C. Stewart 

Sr. V.P.'s Robert Burton, Victor 

Armstrong, W. Stetphens Dietz, Howard 
Wilson, G. T. C. Fry 

V.P., Dir. Radio-TV James S. Bealle 

V.P.'s H. Wasserman, Joseph B. Braun, 

Jerome Cowen, Frederick Hauser, Milton 
Margolis, Brendan J. Baldwin, Norman 
H. Bertels, Harry Stoddart, Leonard Carl- 
ton, Frank Fucito, Frederick Flanagan, 
Budd Hemmick, Stanley Tannenbaum, 
Edward Harbert, C. F. Korten, Edward C. 
Mante, Lee Abbott, Seymour Lieberman, 
Paul Baur, Bud Sherak, Frank Lionette, 
Carroll Pfeifer, Alfred A. Lawton, John 
Shannon, James A. Dearborn, F. Hennessy, 
L. Dickson Griffith, John W. Keeshan, 
Richard M. Kelly, Kevin Kennedy, Robert 
Ellis, E. W. Newsom, Louis J. Nicholaus, 
Sidney B. Silieck, John Gardner, William 
Rienecke, Alvin N. Sarasohn 
Branch Offices 
645 Griswold St., Detroit 26, Mich. 
Phone: WOodward 5-0300 

Sr. Vice Pres. & Mgr Robert Dearth 

620 Market St., San Francisco 
Phone: EXbrook 7-0900 

Mgr Robert Welsh 

Wash. Bldg., 15th St. & N. Y. Ave., 

Washington 5, D. C. 

Phone: ST 3-1191 

Equitable Bldg., Los Angeles 28, Calif. 

Phone: HO 3-2102 

V.P., Mgr Burt S. Avedon 

334 Boylston St., Boston, Mass. 
Phone: COpley 7-8550 

V.P., Mgr Frank S. Christian 

221 N. LaSalle St., Chicago, 111. 
Financial 6-4020 

V.P., Robert B. Shirey 

321 Bloor St., E., Toronto, Ont. 
Phone: WAlnut 5-8931 

V.P Edgar B. Ferree 

550 Sherbrooke W., Mont., Que. 

Phone: Victor 2-2534 

Kenyon & Eckhardt De Mexico, S. A. 

Avenida Insurgentess Sur 

102 Mexico, D. F. 

Phone: 11-81-73 



V.P William Miller 

Estimated Radio Billings: $4,000,000. 
Estimated TV Billings: $40,000,000. 

J. M. KESSLINGER & ASSOCIATES 

65 E. 55th St., New York 22, N. Y. 

Phone: PLaza 2-2310 

ANPA— APA— NBP— PPA 

Owner, Pres J. M. Kesslinger 

Mgr., New York Irving Berk 

Media Director H. C. R. Kesslinger 

Research Director Mitchell Krauss 

Account Executives Morton Howard 

Roth, Paul Weisman 

KETCHUM, MacLEOD & GROVE, 
INC. 

Four Gateway Center, Pittsburgh 22, Pa. 
Phone: COurt 1-5100 
AAAA— ABP— ANPA 

President George Ketchum 

Exec. V.P., Administration. . .W. S. Redpath 

Exec. V.P., Service E. T. Parrack 

V.P Emil Hofsoos 

V.P., P. R. Dir Howard B. Anderson 

V.P.'s Robert C. Alberts, 

Robert M. Brown 

Vice Pres., Secy William R. Parker 

V.P., Creative Dir W. E. Pensyl 

Treasurer B. B. Jones 

Radio-TV Mgr Warren C. Rossell 

Time Buyer Peter Turk 

Branch Offices 

733 Third Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-5640 

V.P., Manager James Cochran 

V.P., Radio-TV Dir E. J. Donaldson 

1000 Conn. Ave. N.W., Washington, D. C. 
Phone: STerling 3-6554 

Manager G. T. Urquhart 

1205 Holman Ave., Houston 4, Tex. 

Phone: JAckson 6-1834 

Adv. Spvsr Don A. Colvin 

KEYES, MADDEN & IONES, INC. 

(Div. of Russel M. Seeds Co., Inc.) 

919 No. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 3-2133 

ANPA— APA— NBP 

Ghrmn. of Bd Freeman Keyes 

President Howard A. Jones 

Exec. Vice Pres Lee J. Marshall 

V.P., Gen. Mgr Robert W. Allrich 

Sec.-Treas Harry H. Maus 

Mgr., Radio-TV Dept Janet Conger 

V.P.'s Fred Wilson, 

Charles Chappell, Leslie C. Green, Jay P. 
Herbert, Dale Mehrhoff 

Comptroller Richard R. Davis 

Time Buyers. .Merle Myers, Virginia Russett 

Branch Offices 

1270 Ave. of Americas, New York 20, N. Y. 

Phone: COlumbus 5-5814 

V.P., Manager Jack Baihle 

1680 Vine St., Hollywood 28, Calif. 
Phone: HOllywood 9-3974 

Manager Talcott Jones 

Ainsley Bldg., N.E. 1st Ave., Miami 32, Fla. 



141 



ADVERTISING AGENCIES; 

Phone: FRanklin 1-2507 

Vice President, Mgr Jack Wood 

Estimated Radio Billings: $1,400,000. 
Estimated TV Billings: $6,500,000. 

LEW KING ADVERTISING, INC. 

1426 North 1st St., Phoenix, Arizona 
Phone: ALpine 4-5548 

President Lew King 

V.P E. G. King 

Radio-TV Dir B. Milton 

KIRCHER, HELTON & COLLETT 

2600 Far Hills Ave., Dayton 19, Ohio 

Phone: 293-3191 

AAAA— ABP 

Pres., Creative Dir Ralf C. Kircher 

V.P.'s Norman Van Zant, 

Jack J. Westerman 

Exec. VP Watson B. Metcalf 

Secretary R. L. Mills 

Radio & TV Dir Donald R. Lyons 

KIRKLAND, WHITE & SCHELL ADV. 

1252 W. Peachtree St., N.E., Atlanta 9, Ga. 

Phone: 875-0021 

ABP— ANPA 

Chmn. of Board, V.P Frank W. White 

Pres., Treas J. A. Kirkland 

V.P., Sec James B. Schell 

Vice Pres Gene Sample 

Time Buyer Mrs. Emily C. Wood 

PHILIP KLEIN ADV.. INC. 

1424 Walnut St., Philadelphia, Pa. 

Phone: PE 5-1260 

ANPA— ABP— APA 

President Morton A. Koshland 

Sec'y, Treas Herbert Ringold 

V.P., Radio Dir Allan Kalish 

WALTER J. KLEIN CO. 

1214 Elizabeth Ave., Charlotte 4, N. C. 
Phone: FR 7-1646 

President Walter J. Klein 

Time Buyer Dorothy Goldfarb 

KOEHL. LANDIS & LANDAN, INC. 

41 East 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 2-6600 

ABP— ANPA— APA— NOAB—NBP 

Pres. & Treas Albert E. Koehl 

Vice-Pres. & Sec A. A. Landis 

Vice-Presidents John R. Landan, 

Russell C. Rowan 
Prod. Mgr Herb Harfenist 

KRUPNICK & ASSOCIATES, INC. 

508 North Grand Ave., St. Louis 3, Mo. 

Phone: JEfferson 3-1723 

ABP— ANPA— APA 

President Sam Krupnick 

Exec. V.P Tom Connelly 

V.P., Creat. & TV Dir.. Raymond Armbruster 

Vice Pres A. Harvey Brown 

Secretary-Treasurer Edgar Kluge 

Media Mgr Charles W. Haines, Jr. 

Time Buyers Margaret Pautler, Natalie 

Schneiderman, Jacqueline Wille 



KUDNER AGENCY. INC. 

575 Madison Ave., New York 22, N. Y. 

Phone: MU 8-6700 

ANPA— APA— NBP— AAAA 

Bd. Chairman C. M. Rohrabaugh 

Pres., Ch. Exec. Comm.. .Charles R. Hook, Jr. 

Exec. V.P Robert M. Watson 

Sr. Vice Pres Robert B. Betts 

Vice Presidents William A McDonough, 

James F. Black, Robert W. Bode, Sr., John 

H. Sheldon 

Secy., Treas Carl Phares, Jr. 

Asst. Sec.-Treas Emily A. Whitehill 

Pub. Dir J. L. Nanovic 

Radio-TV Prod Edgar C. Kahn 

Best. Media Spvsr John P. Marsich 

Radio-TV Dept. Mgr Charles C. Allen 

KUTTNER & KUTTNER, INC. 

646 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-7940 

ANPA 

President Harold E. Kuttner 

Vice Pres F. S. Kuttner 

Exec. V.P., Sec, Treas CD. Kuttnei 

Vi\, Media Dir S. C. Kuttnei 

Vice Pres S. S. Korshak 

LAKE-SPIRO-SHURMAN, INC. 

Radio Center Bldg., Memphis 5, Tenn. 

Phone: JAckson 5-1571 

ANPA— ABP 

President Avron Spiro 

Secy-Treas M. M. Shurman 

Production Manager Mrs. M. Ross 

Publicity Director Al R. Capley 

Art Director Leonard Crook 

Assoc. Art Dirs.. .".J. A. Ruggiero, John Scott 

Dir. Creative Work Jane Zussman 

Radio-TV Time Buyers . . . Mrs. L. Simmons, 
Jack Callicott 

LAMBERT & FEASLEY, INC. 

850 Third Ave., New York 22, N. Y. 

Phone: PLaza 2-7800 

ANPA 

President Frank W. Mace 

Exec. V.P William R. Hillenbrand 

0\, Gen. Mgr J. L. Johnston, Jr. 

Sr. V.P., Acct. Spvsr Merrell Boyce 

V.P., Radio & TV William A. Wylie 

V.P.'s, Account Supvrs Gerald Blake II, 

Mark Reardon 

Treasurer A. J. Mahoney 

V.P., Marketing Dir H. A. Vosburg 

Copy Chiefs, V.P.'s Richard S. Bridgman, 

John F. McKay 

Media Director William B. Hinman 

Supvr., Traffic Prod Edmund A. Zito 

Time Buyers William H. Millar, Jr., 

Frank D. Sweeney, James D. Watterson 

LANDL ERBERTO, ADV. CO. 

853 Seventh Ave., New York 19, N. Y. 
Phone: JUdson 6-0588 

Owner Erberto Landi 

Media Dir Rose Peters Gatto 



142 



♦>♦>♦>♦,♦♦>♦>♦. 



•::':::::;::':::::::::;:X'U~':^^ AGENCIES 



LANDO ADVERTISING AGENCY. 
INC. 

725 Liberty Ave., Pittsburgh 22, Fa. 
Phone: ATlantic 1-5887 

President Robert N. Lando 

Sr. V.P Joseph C. Gusky 

Radio-TV Prod Fred Hedding 

Radio Time Buyer H. L. Rothchild 

Branch Office 

G. Daniel Baldwin Bldg., Erie, Pa. 

Phone: 5-7009 

Manager John Clark 

PHILIP J. LANE ADVERTISING 

667 Madison Ave., New York 22, N.Y. 
Phone: PLaza 3-9327 

Owner, Acct. Exec Philip J. Lane 

Acct. Exec Walter Kresel 

Branch Office 

105 S. Western Ave., Los Angeles, Calif. 

Phone: DU 8-9666 

West Coast Mgr H. Shaw 

LANG, FISHER & STASHOWER, INC. 

1010 Euclid Bldg., Cleveland 15, O. 

Phone: PRospect 1-0300 

AAAA 

President H. Jack Lang 

V.-P.-Treasurer Fred P. Stashower 

Vice-Pres., Radio-TV Alvin B. Fisher 

Vice Pres Martin J. Cohn 

Asst. Mgr., Radio-TV Exec. 

Prod John L. Rose 

Prod. Mgr., Radio-TV Edward T. Noll 

Coord. & Creat. Dir Wayne M. Schakel 

Asst. Mgrs Joe Mills, Jim Reilly 

Time Buyers & Accounts: G. C. McKelvey: 
Carling Brewery; Tom Rice: Cleveland 
Trust, Richman Bros., Stein Stores, Sugardale 
Provision Co., Union Saving & Loan, GE, 
Cleveland Transit System, Ohio Mattress, 
Fisher Bros. 

C. J. LA ROCHE & CO., INC. 

575 Lexington Ave., New York 22, N. Y. 

Phone: PLaza 5-7711 

ANPA— AAAA-iNBP— APA— NOAB— ABP 

Chairman Chester J. LaRoche 

President William H. Howard 

V.P., Gen. Mgr C. R. La Roche 

Sr. V.P. Radio-TV Tom Lewis 

V.P., Sta. Rel H. Greig 

V.P., Mgr. TV Prodn Jay Bottomley 

TV Art Dir P. Tomlinson 

Branch Office 

6269 Selma Ave. Hollywood 28 Calif. 

Phone: HOllywood 9-3656 

Vice Pres William Zeitung 

LAVIDGE, DAVIS & NEWMAN, INC. 

Fidelity Bankers Bldg., Knoxville, Tenn. 

Phone: 525-6173 

ANPA— ABP 

President Arthur W. Lavidge 

Ch. Exec. Comm Charles B. Davis 

Sr. Vice Pres Sam B. Newman 

V.P., Radio-TV & Time Buyer. . . John Ward 

Secretary Miss Pat Flowers 

Dir. of Photography Paul Fogarty 



Branch Office 
Professional Bldg., High Point, N. C. 

V.P. & Mgr Erl Tronnes 

Estimated Radio Billings: $140,000. 
Estimated TV Billings: $300,000. 

LEECH ADVERTISING CO. 

664 Hanna Bldg., Cleveland 15, Ohio 

Phone: TOwer 1-2065 

Pres., Treas Edward P. Leech 

AL PAUL LEFTON CO., INC. 

1617 Pennsylvania Blvd., Phila. 3, Pa. 
Phone: LOcust 8-5600 

President Al Paul Lefton 

Exec. V.P Paul Brown 

V.P., Radio-TV Irwin W. Solomon 

V.P., Secy Al Paul Lefton, Jr. 

Mgr., Radio-TV Dept J. P. Creamer 

Branch Offices 

71 Vanderbilt Ave., New York 17, N. Y. 

Phone: MU 9-7470 

President Al Paul Lefton 

Vice-Pres. & Mgr R. J. Herts 

Hollywood-Taft Bldg., Hollywood 28, Calif. 
Phone: HO 6-4347 

President Al Paul Lefton 

V.P., Mgr Robert J. Fenton 

LENNEN & NEWELL, INC. 

380 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-5400 

ANPA— APA— NBP—AAAA— NOAB 

ABC— ABP 

President Adolph J. Toigo 

Sr. V.P., Secy .-Treas John D. Speirs 

Exec. V.P., Creative Contact. .Guild Copeland 

Sr. V.P.'s & Mgmt. Acct. Supvrs Thos. H. 

Lane, Jackson Taylor, Gordon Cates, John 
Schneider, Phillip P. Hoffman, Wm. Dash- 
eff, Elkin Kaufman, T. Butcher, F. M. 
Canbria, H. Tibbets, George Beyer, Jr., 
Leo A. Kelmenson 

Sr. V.P., Dir. Comm. Prod A. J. Pan 

Sr. V.P., Creative Coord Richard Mancini 

Sr. V.P., Radio-TV Dir. .Nicholas E. Keesely 

Sr. V.P., Mdse. Dir Clifford W. Davis 

Sr. V.P., Mgr. Prod. Dept.. .Michael J. Madar 
Sr. VJP., Dir. of 

Research Christopher A. Sante 

V.P., Radio-TV Business 

Mgr Francis C. Barton 

Sr. V.P., Dir. of Copy E. L. Frisard 

V.P., Media Dir H. Zeltner 

V.P., Dir. of Music & Lyrics. Edward F. Flynn 

V.P., Head of Serv. Dept Myles E. Baker 

V.P., Controller G. J. Muller 

Branch Offices 

9033 Wilshire Blvd., Beverly Hills, Calif. 

Phone: CR 1-7221 

V.P., Mgr., T. Huston 

V.P., Mgr. TV Elizabeth M. Williams 

248 Battery St., San Francisco, Calif. 
Phone: YU 2-7878 
Sr. V.P., Mgr. W. Coast 

Oper Marshall J. Weigel 

Estimated Radio Billings: $2,500,000. 
Estimated TV Billings: $48,000,000. 



143 



ADVERTISING AGENCIES**m*msmm**tttt*m^ 



LESCARBOURA ADVERTISING, INC. 

139 Main St., Ossining, N. Y. 
Phone: Wilson 1-1443 

President Stanley A. Lescarboura 

Art Director John Berryman 

Secretary Winifred Phillips 

Publicity Dir Frances Howe 

LILLER, NEAL, BATTLE & LINDSEY, 
INC. 

1371 Peachtree St., Atlanta 9, Ga. 

Phone: TR 3-3381 
AAAA— ABC— ANPA— ABP— AFA 

Chairman C K. Liller 

President William W. Neal 

Sr. Vice Pres .James L. Battle 

V.P.'s Howard G. Axelberg, John K. 

Ottley Jr., E. Clay Scofield, Baron Roberts 

V.P., Prod Sam W. Longino 

Secy.-Treas Oscar S. Lewis 

V.P., Public Rel. Dir.. Richard E. Hodges, Jr. 

Media Dir Pamela Tabberer 

Branch Offices 

8 N. Eighth St., Richmond 19, Va. 

Phone: Milton 4-3065 

V.P., Mgr Dan W. Lindsey, Jr. 

10 Rockefeller Plaza, New York, N. Y. 

Phone: CI 5-2380 

Manager Beverly Jensen 

W. E. LONG ADVERTISING AGENCY 

188 W. Randolph St., Chicago 1, 111. 
Phone: RAndolph 6-4606 

Director F. B. Leonard 

Radio-TV Dir John Pesich 

Asst. Radio-TV Dir D. D. Brito 

Prod. Mgr K. Kines 

Media, Research Dir Russell A. Gilbertz 

LOWE & STEVENS 

685 W. Peachtree St., N.E., Atlanta 8, Ga. 

Phone: TRinity 2-9694 

AAAA— ABP— ANPA— APA— NBP 

Partners Robert C. Lowe, Jr., John H. 

Stevens 

Vice President Jules Clyde Gerding 

Art Director J. D. Hawkins 

Production Mgr 0. L. Shelley 

Media Director Audrey Jones 

LUCKOFF & WAYBURN 
PRODUCTIONS 

320 W. Lafayette Blvd., Detroit 26, Mich. 
Phone: WOodward 2-0707 

President Louis H. Luckoff 

V.P., Gen. Mgr Robert Goldfarb 

Sec, Radio-TV Dir Alan E. Luckoff 

Production Mgr M. Mortier 

Time Buyer Edith M. Rose 

EARLE LUDGIN & CO. 

121 W. Wacker Drive, Chicago 1, 111. 

Phone: ANdover 3-1888 

AAAA— ABP— ANPA— ABC— ANA 

Bd. Chairman Earle Ludgin 

President J. H. Willmarth 

V.P., Ch. Exec. Comm David G. Watrous 



V.P., Gen. Mgr George Rink 

V.P., Creat. Dir V. Hugh Wells, Jr. 

V.P., Copy Dir J. E. Chapman 

Secy., Prod. Mgr Edward Ernstein 

Bdcast. Prod. Mgr Don Hockstein 

Treaesur, Media Mgr Earl E. Kraft 

Time Buyer & Accounts : Esther N. Ander- 
son: Chicago Daily News, Jewel Food Stores, 
Rath Packing Co. Reuben H. DonneUy, Chi- 
cago Sun Times. 

Estimated Radio-TV Billings: $1,750,000. 

LYNN ORGANIZATION 

15 S. Franklin St., Wilkes-Barre, Pa. 
Phone: VAlley 2-7182 
- ABP— ANPA— APA— NBP— NOAB 

President S. C. B. Lynn 

Radio-TV Dir Donald A. Smith 

Radio-TV & Media 

Dir., Time Buyer W. P. McLaughlin 

Copy Chief, Acct. Exec John L. Lewis 

Vice Pres Matt W. Fields 

W. D. LYON COMPANY 

303 Second Ave. S.E., Cedar Rapids, Iowa 
Phone: EMpire 4-9141 
AAAA— ABP— ANPA 

Chairman W. D. Lyon 

President R. B. Creswell 

Research, Media Dir Dr. Robert Ames 

Radio-TV Time Buyer Eileen Burns 

Radio-TV Director Sue Callaway 

Prod. Mgr J. A. Rasley, Jr. 

Creative Dir Lester Jacobs 

MacFARLAND, AVEYARD & CO. 

333 N. Michigan Ave., Chicago 1. 111. 

Phone: RAndolph 6-9360 

ANPA— ABP— AAAA— NBP 

Chairman Hays MacFarland 

President David Guerrant 

Exec. V.P., Gen. Mgr Walter C. Power 

Sr. Vice-President David W. Stotter 

V.P Norman A. Fox 

V.P., Art Dir Walter Solarz 

V.P., Radio-TV Dir H. G. Atkinson 

Radio-TV Time Buyer Esther Andersen 

V.P., Media Director G. H. Hendry 

Treasurer J. Terry 

Production Mgr Arthur L. Smith 

MacLAREN ADVERTISING CO. LTD. 

Ill Richmond St., West, Toronto, Ontario 
Phone: EMpire 3-2244 

President & Dir E. V. Rechnitzer 

Exec. V.P., Gen. Mgr C. E. Brown 

Treas. & Dir M. D. MacMahon 

V.P. & Dir G. G. Sinclair 

V.P. & Dir W. H. Graham 

V.P. & Dir., Radio-TV F. H. Horler 

V.P. Creat. Svcs G. M. Elliott 

Media Dir D. C. Linton 

Group Creative Dir's D. H. Murray, 

Ross Ballard, A. Ness 

Mgr., Radio-TV Service H. E. Hough 

Time Buyer F. K. Campbell 

Branch Offices 

550 Sherbrooke St., W. Montreal, Quebec 



144 



+^^^J»^^^J>*^^J».+*,^^^^J*.^.+^^.**.+*.++.^.^,^.^.^.^^.++.+*.++.++.++,^.+*.++.^,^J»J»t 



ADVERTISING AGENCIES 



Phone: VI 5-1222 

Vice Pres H. M. Snell 

911 Electric Railway Chambers 

Winnipeg, Manitoba 

Phone: WHitehall 2-6321 

Manager E. P. Thomson 

1240 West Pender St., Vancouver, B. C. 
Phone: MUtual 5-6268 

Manager W. D. M. Patterson 

635 Ouellette Ave., Windsor, Ont. 
Manager J. R. Robb 

MacMANUS, JOHN & ADAMS, INC. 

Woodward Ave. & Long Lake Rd., 
Bloomfield Hills, Mich. 
Phone: Midwest 6-1000 

Pres., Ch. Exec. Comm Ernest A. Jones 

Exec. V.P Charles F. Adams 

Sr. V.P., Dir., Best. 

Div Henry G. Fownes, Jr. 

Sr. V.P.'s William B. Bachman, 

Jr., Robert E. Britton, Robert L. Garrison, 
Fred J. Hatch, John R. MacManus, Robert 
S. Marker 

Sec.-Treas Leo A. Hillebrand 

Spvsr., Best. Activity Lee C. Hanson 

Best. Media Spvsr Richard Sheppard 

Best. Prod. & Traffic Mgr.. .R. A. Forsyth, Sr. 
Time Buyers & Accounts: Richard Shep- 
pard : American Oil, Dow Chemical, MMM, 
Ex-Cell-O; David Balnaves: Cadillac Motor 
Car Div., Dow Chemical, S. S. Kresge, Mich. 
Consolidated Gas, Packer Pontiac, Wolverine 
Shoe. 

Branch Offices 

444 Madison Ave., New York, N. Y. 

Phone: PLaza 9-5600 

Sr. V.P., Mgr Robert L. Garrison 

5455 Wilshire Blvd., Los Angeles 36, Calif. 
Phone: WE 7-1000 

V.P., Manager D. E. Jones 

1750 Hennepin Ave., Minneapolis, Minn. 
Phone: FEderal 9-0441 

V.P. Acct. Svcs Wm. B. Everson 

V.P. Admin John T. Foley 

600 University Ave., Toronto 2, Ont., Can. 

Phone: EM 4-0204 

V.P., General Mgr Les McMahon 

MALCOLM-HOWARD 

203 N. Wabash Ave., Chicago, 111. 

Phone: ANdover 3-0022 

ABP— ANPA 

Owner Arthur M. Holland 

Radio-TV Dept Edward Drucker, 

Bernard Berman, Fran Weiss 

Art Director Arthur Anderle 

Radio Time Buyer Maxine Ziv 

MANCHESTER ORGANIZATIONS, 
INC. 

1000 Connecticut Ave., N.W., 

Washington 6, D. C. 

Phone: ME 8-0060 

President J. Gordon Manchester 

Exec. Vice President Richard P. Ehst 

V.P., Radio-TV Dir Joseph W. Browne 

V.P., Time Buyer Theodore P. Noyes, Jr. 



ROBERT M. MARKS & COMPANY, 
INC. 

32 East 57th St., New York 22, N. Y. 
Phone: PLaza 3-5924 
ABP— ANPA— NBP 

Pres. & Secy Robert M. Marks 

Media Dir T. H. Parker 

Art Dir Don Bearard 

Radio-TV Dir Walter McGraw 

Pub. Dir Vic Dallaire 

HAROLD MARSHALL ADVERTISING 
INC. 

171 Madison Ave., New York 16, N. Y. 
Phone: MUrray Hill 6-5652 

President Harold Marshall 

Production Mgr A. Kohn 

Media Dir Jane Cooper 

MARWEL ADVERTISING, INC. 

34 W. 46th St., New York 36, N. Y. 

Phone: JUdson 6-4270 

ABP— ANPA— NBP— PPA 

President William W. Weltman 

Exec. V.P Bruce Marchin 

V JP., Art Dir Charles Jefferson 

Media Dir Geri Propeack 

J. M. MATHES, INC. 

260 Madison Ave., New York 16, N. Y. 

Phone: LExington 2-7450 

ABP— ANPA— AFA— ABC 

President & Dir W. T. Okie 

Exec. V.P. & Dir Wilfred S. King 

V.P., Dir. Radio-TV Roy Passman 

V.P., Sec. & Dir Donald Halstead 

V.P., Treas. & Dir A. E. Cox 

V.P., Dir Jan Meyer 

VJP.'s Edward J. Garvey, Leonard 

Marshall, Thomas McCauley, R. Peterson, 
J. McClure, Miss Eve Thiel 
V.P., Radio-TV Media Dir.. .Edna S. Cathcart 

Assoc. Dir Albert Morrison 

Prod. Spvsr Frank Huber 

Time Buyers. . . .Edna S. Cathcart, Pat Hart- 
nett, Olga Hoffman 

MATHISSON & ASSOCIATES, INC. 

411 E. Mason St., Milwaukee 2, Wis. 

Phone: BRoadway 6-7181 

ABP— ANPA— NBP— NOAB 

President C. A. Mathisson 

Exec. Adm Walt E. Krueger 

V.P., Treas Ralph W. Henkel 

Radio-TV Dir Robert Geary 

Time Buyers Louis K. Fuller, R. Geary 

Branch Offices 

1127 Wilshire Blvd., Los Angeles 17, Calif. 

Box 1031, Darien, Conn. 

Phone: OLiver 5-1269 

Manager. Edgar E. Hinkle 

MAXON, INC. 

2761 E. Jefferson Ave., Detroit 7, Mich. 

Phone: LOrain 7-5710 

ANPA— ABC 

President Lou R. Maxon 



145 



ADVERTISING AGENCIES: 



V*V*4W*V.mW*V-*V*V«?V?»X*X*U , X^ 



V.P., Treasurer John W. Bray 

Secretary Ralph Dennis 

V.P., Radio-TV V. Kenyon 

V.P.'s Hunter Hendee, 

Arthur Wible, W. D. Laurie, Sr., W. G. 
Eversman 

Branch Offices 

12 E. 53rd St., New York 22, N. Y. 

Phone: PLaza 9-7676 

Vice-Pres., Gen. Mgr M. F. Mahony 

V.P., Dir. Radio-TV Al Hodshire 

919 N. Michigan Ave., Chicago 11, 111. 
Phone: WHitehall 4-1676 

Vice President Raymond C. Strieker 

83 S. Seventh St., Minneapolis, Minn. 
Phone: FEderal 9-8859 

Mgr Charles C. Hawkins 

Estimated Radio Billings: $2,500,000. 
Estimated TV Billings: $17,500,000. 

McCANN-ERICKSON, INC. 

(See Interpublic, Inc.) 

McCANN-MARSCHALK CO. 

(See Interpublic, Inc.) 

the Mccarty company 

3600 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: DUnkirk 5-4011 

AAAA— ABP— ANPA— APA— NBP— NOAB 

President H. E. Cassidy 

Exec. Vice President C. G. Davenport 

V.P., Dir. Client Rel Walker Y. Brooks 

V.P., Dir. Radio-TV Herbert C. Brown 

V.P., Dir. Acct. Ping Arnold D. Duncan 

Media Dir C. W. Fisher 

Art Director Harry Franz 

Time Buyer Mrs. Sharon West 

Branch Offices 

65 E. 56th St., New York 22, N. Y. 

Phone: MUrray Hill 8-7165 

Exec. V.P Robert Holley 

V.P Gene Thomas 

116 New Montgomery St., San Francisco 5 

Sr. V.P W. H. Wilde 

520 N. Michigan Ave., Chicago 11, 111. 

V.P., Gen. Mgr Harry L. Bauer 

1500 Jackson St., Dallas 1, Texas 

V.P Russell Jurgens 

531 Medical Arts Bldg., Seattle, Wash. 
V.P., Gen. Mgr Harry S. Pearson 

McCUTCHEON ADV. 

918 N. Second St., Phoenix, Ariz. 
Phone: AL 8-8374 
AAAA— ABP— ANPA— APA— NBP 

Pres., Treas David McCutcheon 

Prod. Mgr Peggy Melton 

Creative Dir Hal Ackerman 

Media Dir Adelle Davis 

Copy Helen Grant 

Acct. Exec's David McCutcheon, 

Ed Lane 

M-E PRODUCTIONS 

(See Interpublic, Inc.) 



MELDRUM & FEWSMITH, INC. 

Carnegie Hall, 1220 Huron Rd. 

Cleveland 15, Ohio 

Phone: CHerry 1-2141 

ABP— ANPA— APA— NBP— AAAA— NAOB 

President H. W. Cooper 

Sr. Vice-Pres A. B. Meldrum 

V.P., Radio-TV, Film B.F. Stauderman 

V.P., Media H. G. Selby 

Radio-TV Time Buyer.. Carol Ann Brosmer 

"FLOYD F. MELLEN ADVERTISING 

1111 W.O.W.E. Bldg., Omaha, Neb. 

Phone: 341-1025 

AAAA— ANPA 

Owner Floyd F. Mellen 

RICHARD N. MELTZER ADV., INC. 

165 Post St., San Francisco 8, Calif. 

Phone: YUkon 2-5877 

AAAA— ABC— ABP 

President Richard N. Meltzer 

Exec. V.P .Wallace X. Aron 

Vice Pres., Art Dir Richard Lemen 

Media Dir Barbara Cochran 

Sec Bertram S. Silver 

Treas Harold Shein 

Copy Dept Jack DeCelle, 

Stephen Manhard, John Mercer 

Branch Offices 

7461 Beverly Blvd., Los Angeles, Calif. 

Phone: WEbster 8-2993 

Mgr R. Berggren 

230 Park Ave., New York 17, N. Y. 
Phone: MU 9-3474 

Acct. Exec Jeremy Barkann 

2372 First National Bldg., Detroit 26, Mich. 
Phone: WOodward 1-4810 

President Richard Meltzer 

Estimated Radio Billings: $200,000. 
Estimated TV Billings: $100,000. 

GEORGE T. METCALF, COMPANY 

31 Canal St., Providence 3, R. I. 

Phone: UN 1-2634 

ABP— NBP 

Chairman George T. Metcalf 

President Walter Hyland 

V.P.'s Sheldon Spencer, E. L. Wanner 

Prod. Mgrs Allan Campbell, J. Butler 

Media Dir John S. Kossak 

THE METLIS & LEBOW CORP. 

200 West 57th St., N. Y. C. 19 
Phone: JUdson 2-3474 

President Stanley E. Lebow 

Exec. V.P., Radio Dir Sanford H. Metlis 

Sr. V.P., TV Dir Stevens P. Jackson 

General Manager Walter Blum 

Radio-TV Prod. Dir Harry Allevara 

Time Buyer Diane Rima 

ARTHUR MEYERHOFF ASSOC. 

410 N. Michigan Ave., Chicago 11, 111. 

Phone: DElaware 7-7860 

ANPA— AAAA 

President Arthur E. Meyerhoff 



146 






ADVERTISING AGENCIES 



V.P.'s George Taylor, 

Myron E. Chon, Benjamin Green 

Radio-TV Dir Stuart Novy 

Media Dir., Radio-TV Francine Goldfine 

Time Buyers. . .Evelyn Adell, Patricia Gray, 
Donna Zapata, Ed. Kaser, Thos. Sposari, 
Carol Spring 

Branch Offices 

550 Sherbrooke W., Montreal, Canada 

Phone: Victor 9-9141 

Mgr Claire LeBlanc 

100 University Ave., Toronto Ont., Can. 

Phone: EMpire 3-3128 

Manager John Ketter 

HARRY M. MILLER, INC. 

595 E. Broad St., Columbus 15, Ohio 

Phone: CA 4-7243 

ANPA— APA— NOAB 

Bd. Chmn Harry M. Miller 

Pres., Gen. Mgr J. W. Miller 

Radio-TV Dir J. B. Summers 

BEN MOCHAN ASSOCIATES 

665 Orange Center Rd., Orange, Conn. 
President B. Mochan 

MOGUL, WILLIAMS & 
SAYLOR, INC. 

625 Madison Ave., New York 22, N. Y. 

Phone: TEmpleton 8-7100 

AA A A— AB C— ABP— ANPA 

Ch. of Bd., President Emil Mogul 

Exec. V.P Sidney M. Weiss 

V.P., Radio-TV Dir Leslie L. Dunier 

V.P.'s . . . .Richard Lockman, Seth D. Tobias, 
Milton Guttenplan, William Jacoby, Jules 
Lennard, Nat C. Wildman, Charles L. 
Rothschild, Alan Green, Lawrence V. Sta- 
pleton, Edward Klein, Alfred P. Berger, 
Leona Bowman, Leslie L. Dunier, Gerald 
Gould, Wray Kennedy, Bernard Kramer 

Secretary Norman Cohen 

Treasurer H. Mogul 

Assoc. Creative Dir Emerson Cole 

Time Buyers & Accounts: Lynn Diamond; 
Rootes, Rayco, Esquire Shoe Polishes, How- 
ard Clothes; Joyce Peters: Gold Medal 
Candy, Transogram, National Shoes, Ronzoni 

Branch Office 
2301 West 3rd St., Los Angeles 57, Calif. 

President Henry Mayers 

Estimated Radio Billings: $2,000,000. 
Estimated TV Billings: $7,300,000. 

THE CHESTER C. MORELAND CO. 

800 Broadway, Cincinnati 2, 0. 

Phone: PArkway 1-1178 

AFA— ABP— ANPA 

President, Treas Chester C. Moreland 

Vice President Carl Press 

MORSE INTERNATIONAL, INC. 

122 E. 42nd St., New York 17, N. Y. 

Phone: OXford 7-2100 

APA 

Chairman J. Patterson 

Exec. Vice Pres Paul Elliott-Smith 



V.P., Art J. Skolnik 

Media Dir O. E. Christy, Jr. 

Export Media Mgr Aurora Blando 

Dir. of Radio-TV Prod C. Buffington 

Prod. Mgr Don Wheatley 

MOSS ASSOCIATES, INC. 

415 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-7377 

APA— NBP— ABP— ANPA— PPA 

President Joseph H. Moss 

Exec. V.P Richard Behrman 

TV Director .B. Math 

Art Director Sidney Fischer 

Prod. Mgr Carl Radom 

Copy Chief Raphael Malagold 

Media Director Frances Marotta 

NAHAS-BLUMBERG CORP. 

605 McGowen St., Houston 6, Tex. 

Phone: Jackson 6-1181 

ANPA— NBP 

President Fred Nahas 

Vice Pres., Media Dir B. L. Blumberg 

V.P. Radio-TV Time Buyer. .N. A. Zelikow 

TV Director Diana Muth 

Radio Director Jean Arnold 

NATIONAL EXPORT ADVERTISING 
SERVICE, INC. 

405 Lexington Ave., New York 17, N. Y. 
Phone: OXford 7-9292 

President Thomas W. Hughes 

Vice-Presidents Joseph W. Madden, 

Walter Kelly, Gerard Viola 

Secy., Treas John D. Barone 

Prod. Mgr D. Simmons 

Art Director William Murphy 

Radio & TV Director Jerome Kates 

NEEDHAM & GROHMANN, INC. 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 5-6200 

ANPA— AAAA— NOAB— APA— NBP 

Pres., Treas H. Victor Grohmann 

V.P. & Sec'y Howard A. Heinsius 

V.P. & Art Dir H. Nelson Kent 

Vice Pres John M. Keil 

Exec. Sec'y Kathryn Intemann 

Prod. Mgr Samuel Boyd 

Media Dir Harry C. Ledingham 

NEEDHAM, LOUIS & BRORBY. INC. 

Prudential Plaza, Chicago 1, 111. 

Phone: WHitehall 4-3400 
AAAA— ANPA— ABP— NOAB 

Chairman Maurice H. Needham 

President r . .Paul C. Harper, Jr. 

Sen. Vice President. ,,..... .Melvin Brorby 

V.P., Dir. Best. Facil Arnold E. Johnson 

V.P. in Chg. Radio-TV... James G. Cominos 

V.P., Dir. Radio-TV Pgs J. Scott Keck 

V.P. Radio-TV Creat. Dir.. .Kenneth Snyder 

Assoc. Radio-TV Creat. Dir.. .John J. Caiman 

Branch Offices 

9130 Sunset Blvd., Hollywood 46, Calif. 

Phone : CRestview 3-2330 

V.P., Mgr K. C. T. Snyder 



147 



ADVERTISING AGENCIES; 



730 Fifth Ave., New York 19, N. Y. 
Phone: PLaza 7-0333 

V.P. & Mgr R. F. Steinhoff 

Radio-TV Prod Morris E. Kinnan, Jr. 

Estimated Radio Billings: $5,000,000. 
Estimated TV Billings: $23,500,000. 

GEORGE R. NELSON, INC. 

208 State St., Schenectady 5, N. Y. 
Phone: FRanklin 4-4135 
Pres., TV Dir., 

Time Buyer Robert S. Cragin 

Radio Director Robert B. Stone 

NEWHOFF-BLUMBERG ADV. 
AGENCY, INC. 

407-15 Court Square Bldg., Baltimore 2, Md. 

Phone: LExington 9-7155 
Partners T. A. Newhoff, F. L. Blumberg 

NEWMAN, LYNDE & ASSOCIATES, 
INC. 

1628 San Marco Blvd., Jacksonville 7, Fla. 

Phone: EX 8-9721 

ABP— ANPA— APA— PPA 

Bd. Chmn Hunter Lynde 

President W. E. Scheu 

V.P., Gen. Mgr Ned Hubbard 

V.P.'s David E. Robeson, John A. Bunker 

Radio-TV Dir., Time Buyer. .John Hopkins 

NORMAN, CRAIG & KUMMEL, INC. 

488 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-0900 

AAAA— ANPA 

President Norman B. Norman 

Exec. VJP., Secretary Eugene Kummel 

Exec. V.P., Treasurer B. David Kaplan 

V.P., Broadcast Op. Exec Walter Craig 

V.P., Acct. Gp. Head Richard Bowman 

V.P. Best. Media Fredric Horton 

V.P., Supvrs G. Shapiro, R. Mullins 

V.P., Copy Chief Herbert Gunter 

V.P., Dir., Print Media .. Eugenie C. Stamler 

Fashion Coordinator Catherine D'Alessio 

V.P., Controller Miss Rosalou Flanagan 

Asst. V.P. & Mgr. Best. & 

Print. Bus. Affairs Leonard Koch 

Asst. V.P. TV Prod William Moseley 

Ass't. V.P., Print Media George Coleman 

Asst. V.P., Mgr. Art Dept J. Woodward 

V.P., Best. Oper Walter Tibbals 

Branch Office 

8701 Wilshire Blvd., Beverly Hills, Calif. 

Phone: OL 7-1530 

W. Coast Pgm. Coord John M. White 

Bd. of Trade Bldg., Chicago 4, 111. 
Phone: W Abash 2-8701 

Manager G. Paneff 

Estimated Radio Billings: $2,500,000. 
Estimated TV Billings: $25,000,000. 

NORTH ADVERTISING, INC. 

2100 Merchandise Mart, Chicago 54, 111. 

Phone: WHitehall 4-5030 

ANPA— ABC— AAAA— ABP 

President Donald P. Nathanson 

Ch. of Board Bert Goldsmith 



Exec. Vice Pres Bruce M. Dodge 

V.P.'s Fred Klein, Lester A. Delano, 

Richard F. Fechheimer, George H. Gruen- 
wald, James W. Green, N. T. Garrabrant, 
Alice M. Westbrook 

V.P., Sec. & Treas Harold Rosenzweig 

Radio-TV Prod. Mgr Len Levy 

Time Buyers Betty Lavaty, 

Barbara Swedeen, Marge Flotron, Sarah 
Hoyer, Marianne Lixie 

Branch Offices 

770 Lexington Ave., New York 21, N. Y. 

Phone: TEmpleton 8-8700 

Exec. VJP Bruce Dodge 

Radio-TV Prod. Mgr Herb Straus 

846 N. Cahuenga Blvd., Hollywood, Calif. 
Phone: HO 7-2151 

Exec, in Charge Edward Feldman 

Estimated Radio Billings: $500,000. 
Estimated TV Billings: $9,000,000. 

NOYES & COMPANY 

1800 Industrial Bank Bldg. 

Providence 3, R. I. 

Phone: GAspee 1-2087 

AAAA— ABP— ANPA 

President, Treas Frederick C. Noyes 

Sr. Vice Pres., Secy Carroll H. Rickard 

V.P.'s E. George Cloutier, A. E. Van 

Wagner, Richard M. Compton 
Spvsr., Radio-TV, Time 
Buyer Henry C. Hart, Jr. 

R. T. O'CONNELL COMPANY 

50 East 42nd St., New York, N. Y. 
Phone: MU 7-3673 

President R. T. O'Connell 

Exec. V.P., Creat. Dir Ethel Merklen 

Prod. Mgr Vincent Larkin 

V.P., Art Director Jack Chatham 

O.D.I., INC. 

136 William St., New York, N. Y. 
Phone: WOrth 2-6635 

President Bob Harris 

Sec.-Treas. William Harris 

Copy Dir Phil Kaplan 

Art Director Dick Brightfield 

OGILVY, BENSON & MATHER INC. 

2 East 48th St., New York 17, N. Y. 

Phone: MU 8-6100 

AAAA— ABP— ANPA— AFA 

Chmn. of the Board David Ogilvy 

President E. Esty Stowell 

Sr. V.P.'s David P. Crane, 

James J. McCaffrey, John Elliott, James 

Heekin 

Sr. V.P., Secy .-Treas Shelby H. Page 

V.P., Best. Dir John Hoagland 

V.P., Dir. Comm. Prod Newt Mitzman 

V.P., Media Dir Sam Frey 

Bus. Mgr., Best. Dept Phillip L. Tomalin 

Best. Spvsrs Doug Cramer, Radford Stone 

Media Spvsrs Peter Triolo, 

Clifford Botway, Ann Janowicz, Peter 

Branch Offices 
9033 Wilshire Blvd., Beverly Hills, Calif. 



148 



Phone: CR 5-6154 

Chief Exec Oliver Barbour 

624 S. Michigan Ave., Chicago, 111. 
Phone 922-0035 

Chief Exec Robert Powell 

235 Montgomery St., San Francisco, Calif. 
Phone: YU 2-9598 

Chief Executive T. William White 

88 University Ave., Toronto 1, Ont., Can. 
Phone: EM 8-4694 

Chief Exec Andrew Kershaw 

Estimated Radio Billings: $1,500,000. 
Estimaed TV Billings: $14,000,000. 

JEROME O'LEARY ADV. AGENCY 

9 Newbury St., Boston 16, Mass. 
Phone: COpley 7-7430 

President Jerome M. O'Leary 

Exec. V.P R. Wm. Gorman, Jr. 

Radio-TV Time Buyer Sandra Newsam 

Media Director Louise Doherty 

Prod. Mgr.. Thomas Elliott 

Public Relations Dir Nancy Young 

W. WALLACE ORR, INC. 

1518 Walnut St., Philadelphia 2, Pa. 
Phone: KIngsley 64140 

President W. Wallace Orr 

V.P Bosh Pritchard 

Sec'y & Treas Willard W. Hughes 

Art Dir William Enderle, Jr. 

Time Buyer Robert Dunkel 

MERRITT OWENS ADV. AGENCY, 
INC. 

365 New Brotherhood Bldg., 

Kansas City 1, Kans. 

Phone: DR 1-7250 

ABP— ANPA— APA 

President Merritt Owens 

Vice Pres Frank Lisec 

Art Dir., Prod. Mgr Rufus Hill 

Account Execs.. .Merritt Owens, Frank Lisec 
Copy Chief Alden Hays 

PACE ADVERTISING AGENCY, INC. 

19 West 44th St., N. Y. 36, N. Y. 

Phone: MUrray Hill 7-4090 

ABP 

President Elias Schonberger 

V.P.'s Peter Frenkel, Milton Bagley, 

S. I. Altman 

Radio-TV Dir Sidney Kallner 

Sec'y & Treas Max Weintraub 

PACIFIC NATIONAL ADVERTISING 
AGENCY 

2124 4th Ave., Seattle 1, Wash. 

Phone: MAin 3-1401 

AAAA— ANPA— APA— NBP—NOAB 

Chrm. of Board Wm. H. Horsley 

President Trevor Evans 

V.P., Secretary Frank Horsley 

Prod. Co-ord Monte Solkover 

Vice President Frederick D. Sprague 

Treasurer Calvin W. Franklin 

Media Dir., Time Buyer. Gertrude M. Nyman 



*™«w«w« ADVERTISING AGENCIES 

Branch Offices 

1115 West Broadway, Spokane, Wash. 

Phone: FAirfax 7-9585 

Manager Ken Degerness 

829 N.W. 19th Ave., Portland 9, Ore. 

Phone: CApitol 2-1021 

V.P., Manager G. P. Griffis 

PARKSON ADVERTISING AGENCY, 

INC. 

400 Park Ave., New York 22, N. Y. 

Phone: PLaza 1-6400 

Ch. Bd., President Edward Kletter 

V.P., Dir. Radio-TV Don Blauhut 

V.P.'s Philip Agisim, Alfred Eichler 

Radio-TV Media Dir Herbert Gruber 

TV Opera. Mgr Helen Lawin 

TV Art Director Rodlow Willard 

Time Buyers & Accounts: Herbert Grub- 
er: J. B. Williams Co.; Ruth Bayer: J. B. 
Williams Co.; Pearl Sheridan: Liggett-Rex- 
all Drug Stores 

Estimated TV Billings: $13,500,000. 

DONALD L. PAUS ADVERTISING 

8 South Michigan Ave., Chicago 3, 111. 

Phone: RA 6-5050 

ANPA— ABP 

President Donald L. Paus 

PEARSON ADV. AGENCY, INC. 

250 Park Ave., New York 17, N. Y. 

Phone: YUkon 6-7795 

ANPA 

Pres., Radio Time Buyer C. H. Pearson 

V.P Byrnes Pearson 

V.P., Secy Cecilia H. Pearson 

PERRIN & ASSOCIATES 

8 South Michigan Ave., Chicago 3, 111. 

Phone: RA 6-7923 

ABP— ANPA— APA-J>JBP 

President Earl R. Perrin 

TV Director Paul Robinson 

PHILLIPS-RAMSEY INC. 

304 Ivy, San Diego 1, Calif. 
Phone: BElmont 4-6401 

President Charles C. Ramsey 

V.P.'s T. E. Abies, 

R. F. Lewis, R. L. Phillips, R. Page Jones 
Radio-TV Dir., 

Sec.-Treas Mrs. Orva W. Huff 

Art Dir L. T. Shackelford 

Time Buyer Marion B. Ward 

PITLUK ADVERTISING COMPANY 

123 Auditorium Circle, San Antonio 5, Texas 

Phone: CApitol 3-6131 

APA— NOAB—SNPA— ABP— ANPA 

Pres., Acct., Exec Jack N. Pitluk, St 

V.P., Acct. Exec Jack N. Pitluk, Jr. 

Vice Pres Louis H. Pitluck 

P. R. Dir J. M. Battersby 

Copy Chief Harvey Christiansen 

Radio Director Margaret Morrison 

TV Director Don Zimmet 



149 



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PORTER & ASSOCIATES 

1188 S. Muirfield Rd., Los Angeles 19, Calif. 
Phone: WEbster 6-5564 

Owner, Sales Mgr Irwin T. Porter 

Partner, Prog. Mgr Gertrude T. Porter 

Script Dept Jean Norab 

POST fS MORR, INC. 

919 No. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 3-2880 

ABP— ANPA— APA— NBP— NOAB 

President Carl M. Post 

Exec. V.P., Sec'y Frank F. Morr 

V.P., Chrmn. Plans 

Board Donald S. Manchester 

V.P., Media Director Edwin A. Trizil 

Treasurer Alan W. Bergstedt 

Radio-TV Media Mgr Helen Wood 

Radio-TV Prod. Mgr John C. Clark 

POTTS-WOODBURY, INC. ADV. 

2233 Grand Ave., Kansas City 8, Mo. 

Phone: GR 1-5775 

ANPA— NOAB— PPA— ABP 

President J. B. Woodbury 

Vice Pres E. A. Warner, C. C. Tucker, 

C. L. Robinson, Al Coleman, G. F. MaGill, 
C. Lahey, R. R. Sanford, R. M. Robinson, 
J. M. Gaughan, Clarence H. Russell, Jack 
Macdonald 

Radio-TV Dir A. Christy 

Admin. V.P., Sec.-Treas C. C. McMillan 

Prod. Mgr Charles W. Wilson 

Radio-TV Prod William J. Brewer 

Research Director Willard Young 

Chief Time Buyer Bill Smith 

Asst. Time Buyers F. Calandro, 

L. Carhart 

Branch Offices 

1700 Broadway, Denver 2, Colo. 

1270 Ave. of the Americas, New York, N. Y. 

J. G. PROCTOR COMPANY, INC. 

250 Park Ave., New York 17, N. Y. 
Phone: YUkon 6-7725 

President J. G. Proctor 

V.P. & Acct. Exec Ray Hanna 

Secretary M. S. Proctor 

Art Dir. & Prod. Mgr M. Sholle 

PRODUCT SERVICES 

17 E. 45th St., New York City 
Phone: MUrray Hill 7-0204 

President Les L. Persky 

V.P Harold L. Tuers 

TV Dir Richard DeMaio 

Art. Dir Milt Kimmel 

Copy Dir D. Young 

Time Buyer B. P. Pettick 

L. W. RAMSEY COMPANY 

230 No. Michigan Ave., Chicago 1, 111. 

Phone: FRanklin 2-8155 

ANPA— APA— NBP— NOAB 

President A. C. Naeckel 

Vice President Richmond M. Lloyd 

Secy G. E. Bischoff 

Vice-President N. B. Lang worthy 



Treasurer W. J. Henderson 

Art Director E. J. McCabe 

Branch Office 

111 East 3rd St., Davenport, Iowa 

Phone: 326-0157 

Media Director Glenn Mayo 

THE RANDALL COMPANY 

75 Pearl St., Hartford 3, Conn. 

Phone: JAckson 7-1179 

President Wilbur W. Randall 

Art Director Robert N. Berger 

Radio & TV Director Jack Reynolds 

REACH, McCLINTON & CO., INC. 

505 Park Ave., New York, N. Y. 

Phone: PLaza 1-7300 

69 Washington St., Newark, N. J. 

Phone: MArket 3-5100 

ANPA— APA— NBP— AAAA— NOAB 

Chrmn. of Board Chas. Dallas Reach 

President Harold L. McClinton 

Exec. V.P., Gen. Mgr Robert W. Robb 

Sr. V.P., Art Dir .Everett W. Sahrbeck 

V.P., Controller J. Allentuck 

Sr. V.P., Treas D. M. Bernheim 

V.P., Copy Dir Herman Raucher 

V.P., Mgr. Newark Donald Mayer 

V.P., Radio-TV Dir Werner Michel 

V.P., Assoc, Art Dir Marce Mayhew 

V.P. & Research Dir Paul Keller 

V.P. Media Dir Philip C. Kennedy 

N. Y. Prodn. Mgr S. A. Holdampf, Jr. 

Pub. Dir Phil Wasserman 

Assoc. Dir., Radio-TV James K. Graham 

Radio-TV Prod Merl Bloom 

Time Buyers . . . Robert Bruno, Margot Teleki 
Branch Offices 
Prudential Bldg., Chicago 1, 111. 
Phone: SUperior 7-9722 

V.P., Mgr Lester A. Weinrott 

6434 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: OLive 3-9610 

V.P., Manager Harry W.Witt 

706 Second Ave., Minneapolis 2, Minn. 
Phone: FEderal 9-8041 

V.P., Manager George O. Ludke, Jr. 

1235 Statler Bldg., Boston, Mass. 

Phone: Liberty 2-6100 

Pres John M. McCullough 

JAMES R. REESE ADVERTISING CO. 

15 West 10th St., Kansas City 6, Mo. 

Phone: Victor 5269 

APA— ABP— ANPA 

Owner James R. Reese 

KNOX REEVES ADVERTISING, INC. 

400 Second Ave. S., Minneapolis 1, Minn. 

Phone: FEderal 9-0071 

AAAA— ABP— ANPA— APA 

NOAB— PPA— ABC 

President Robert W. Stafford 

Ch. Exec. Comm., V.P. Oper.. . .P. R. Phillips 

V.P., Media Dir Ralph W. Klapperich 

V.P., Best. Mgr John Connor 

V.P., Radio-TV Dir Russ Neff 

Secy .-Treas. L. J. Beltrand 



150 



-*.*♦♦♦♦♦♦♦♦♦ 



8*m$m*8tt£gmm»$$$$aim$8s*83?tt ADVERTISING AGENCIES 



Asst. Radio-TV Dir Ron Oakland, 

Bill Shepherd 
TV Art Directors Vernon Steffen, 

Bill Manske 

Asst. Media Dir John Hackett 

Media Supervisors Phillip Archer, 

William Doyle, Abbott Davis 

Time Buyer Paul Ewing 

Branch Office 

Lee Circle Bldg., New Orleans 13, La. 

V.P., Office Mgr Roy Schwarz 

REGAL ADVERTISING ASSOCIATES 
CORP. 

385 Fifth Ave., New York 16, N. Y. 
Phone: MUrray Hill 5-5270 

President R. H. Solof 

Exec. V.P., Gen. Mgr S. Grayson 

Controller Marcia Beckman 

Time Buyer Sandy Aronowitz 

REINCKE, MEYER & FINN, INC. 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-7440 

ABP— ABC— ANPA— APA— NBP 

Bd. Chmn Wallace Meyer 

President Charles A. Reincke 

V.P.'s Joseph J. Finn, Charles Fleming, 

S. W. Jewell, George E. Taylor 

Sec.-Treas Arthur L. Reincke 

Radio-TV Director Lew Green 

Media Director John Priebe 

REINHARDT ADVERTISING INC. 

1736 Franklin St., Oakland 12, Calif. 

Phone: TEmplebar 2-2408 

ABP— ANPA 

President Emil Reinhardt 

Time Buyer A. Leo Bowman 

TV & Radio Dir Henry E. Freitas 

RICH-LEE ADVERTISING INC. 

110 W. 40th St., New York 18, N.Y. 
Phone: LAckawanna 4-3895 

President Sigmund C. Aiken 

Branch Office 

700 Equitable Bldg., Baltimore, Md. 

Phone: LE 9-0136 

Exec.-in-Chg Ramon P. Steinberg 

Media Dir., Time Buyer Jo Anne Kaplan 

FLETCHER RICHARDS, CALKINS & 
HOLDEN, INC. 

730 Fifth Ave., New York 19, N. Y. 
Phone: JU 6-5400 

Chmn. Exec. Comm Fletcher D. Richards 

Board Chairman Bradley A. Walker 

President Bryan Houston 

V.P., Dir. Radio-TV Seymour J. Frolick 

Treasurer Dorothy Steitz 

Secretary Evelyn King 

V.P.'s Robert Boulware, 

Richard A. Stevens, Sanford C. Smith, 
Alexander Coan, Sylvia Harris, Raymond 
P. Durrell, Warren Rebell, E. A. Gray, 
Norton Leo, Laurel Cutler, Bernard Eck- 
stein, Joseph Schneideler, John A. Hamm, 
Sanders Maxwell, John M. Van Horson 



V.P. Dir. of Media John J. Ennis 

V.P. Pub. Rel Frank Hefter 

Branch Offices 

400 N. Michigan Ave., Chicago 1, 111. 

Phone: 467-5970 

General Mgr George Jahnke 

58 Sutter St., San Francisco 4, Calif. 
Phone: YUkon 1-2250 

Exec. V.P. Western Div King Harris 

V.P. Mgr Parker Wood 

V.P.'s Porter Anderson, Ridge L. Harlan, 

6233 Hollywood Blvd., Hollywood, Calif. 
Phone: HOllywood 6-1311 

Vice President James O. Thompson 

Joseph Vance Bldg., Seattle 1, Wash. 
Phone: MAin 2-1555 

Vice Pres Frank Caspers 

20 Carlton Ave., Toronto 2, Ont., Can. 
Phone: EMpire 3-6361 

Bd. Chmn John P. Hamilton 

Pres Warren H. Wilkes 

550 Sherbrooke St., W., Montreal 2, Can. 

Phone: Victor 4-8821 

Gen. Mgr Cletus Lunny 

DAN RIVKIN AGENCY 

1418 Walnut St., Philadelphia 2, Pa. 

Phone: PE 5-5766 

Owner, Time Buyer Dan Rivkin 

ROBERTS & RETMERS, INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-3175 

ANPA— APA 

President Robert Power Reimers 

Exec. Vice Pres M. W. Nichols 

V.P., Media Dir John K. Lucken 

Secretary Jac M. Wolff 

Prod. Mgr James West 

Art Director Hugh Ryan 

ROBERTSON ADV., INC. 

108 North State St., Chicago 2, 111. 

Phone: STate 2-0268 

ABC— ABP— ANPA— AFA 

Pres., Treas Scott Robertson 

V.P., Secy John H. Swan 

Time Buyer Shirley Waterloo 

MARSHALL ROBERTSON 
ADVERTISING AGENCY 

1550 Speer Blvd., Denver 4, Colo. 

Phone: KE 4-6268 

APA 

Chrmn. & Pres Marshall G. Robertson 

V.P., Acct. Exec John Eby 

Radio Dir Betty Wagner 

TV Manager Jack Helling 

Art Director .Lavern Everson 

ROBINSON & HAYNES, INC. 

1111 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: HUntley 2-2050 

ABP— ANPA— APA— PPA 

President Elwood J. Robinsen 

Secretary Eola E. Gass 

Exec. V.P John W. Haynes 



151 



ADVERTISING AGENCIES; 

V.F., Merchandising Charles P. Culhert 

V.P., Radio-TV Dir Lee Laufer 

V.P., Media Dir., Treas.. .Robert C. Neuman 

Prod. Mgr James Kroll 

Time Buyer & Accounts: Robert C. Neu- 
man: Loma Linda Food Co., Leo's Quality 
Foods, Packard-Bell Co., Dried Fig Advisory 
Bd., Los Angeles Dept. of Water & Power, 
Western Federal Savings & Loan Assn. 

ROCHE, RICKERD & CLEARY, INC. 

135 South LaSalle St., Chicago 3, 111. 

Phone: RAndolph 6-9760 
ABP— ANPA— APA— NBP— NOAB 

Chrmn. of the Bd J. L. Proebsting 

President . C. E. Rickerd 

Exec. V.P K. C. August 

Sr. V.P J. E. Schwenck 

V.P., Asst. to Pres .Al Bonk 

VJ\ Chg. of Media Frank Hakewill 

V.P. Chg. of Copy R. A. L. Herweg 

V.P., Creative Dir J. W. Harpham 

Vice Presidents A. J. Cason, 

William H. Savin, Stewart Weston, M. F. 

Williamson, J. Walker, Frank Duggan, 

W. P. McWilliams, Frank O'Beirne, J. J. 

Odell, M. T. Singer 

Sec.-Treas C. W. Anderson 

Dir., Radio-TV K. Knight 

Dir., Pub. Rel .H. Burnett 

ROCKLIN IRVING & ASSOCIATES 

32 W. Randolph St., Chicago 1, 111. 
Phone: RAndolph 6-2324 

President Irving Rocklin 

Secy .-Treas Leah Rocklin 

Talent Dir Trine Shuchat 

Account Exec Edward Lovinger 

Research Dir Geraldine Zwerling 

Time Buyers Irving Rocklin, 

Edward Lovinger, Jerrold Rocklin 

ROGERS & SMITH ADVERTISING 
INC. 

505 North Ervay, Dallas 1, Tex. 

Phone: RI 6044 

ABP— ANPA 

President Percy C. Fewell 

V.P.'s Randalle Brooks, 

J. D. McConnell 

Secy .-Treas Geo. C. Hupperty 

Radio-TV Dir Sheldon L. Kaplan 

RONALDS-REYNOLDS & CO. 

154 University Ave., Toronto 1, Ont. 

Phone: EM 2-2381 

CAAA— CAB— ABP— ANPA 

President C. W. Reynolds 

Exec. V.P Frank deB. Walker 

Sec.-Treas F. J. Banks 

VJP., Radio-TV Dir H. E. Karpus 

Radio-TV Mgr F. Robinson 

Time Buyer Vera Hopkins 

Branch Office 
1440 St. Catherine St. W., Montreal 25, Que. 

Phone: UN 6-9471 
Mgr H. J. Reynolds 



ROSE-MARTIN, INC. 

3 West 57th St., New York 19, N. Y. 

Phone: PLaza 2-4040 

ABP— ANPA 

President Irl W. Rose, II 

Exec. V.P John A. Boulle 

V.P., Media Director G. M. Rundbaken 

Vice Pres Allen A. Brinker 

Production Manager Noel Tyler 

IRVING ROSEN ADVERTISING 

84-49 168th St., Jamaica, N. Y. 

Phone: AXtel 7-7741 

Owner, Time Buyer Irving Rosen 

ROSENGARTEN & STEINKE, INC. 

483 Union Ave., Memphis 3, Tenn. 

Phone: JAckson 7-4566 

APA— ABP 

President Norton Rosengarten 

Exec. Vice Pres Jay Scott 

Radio-TV Dir . . . , Bill Kurtz 

ROSS ROY-B.S.F. & D., INC. 

2751 East Jefferson Ave., Detroit 7, Mich. 

Phone: LOrain 7-3900 

ABP— ANPA— PPA— NOAB— NPB 

Bd. Chmn Ross Roy 

President Walter Ayers 

Sr. V.P Robert R. Roy 

Exec. V.P J. S. Pingel 

Sr. V.P., Creative Dir W. W. Shaul 

V.P. Pub. Rel Hubert F. Roy 

V.P.'s L. C. Barlow, 

O. A. Brady, R. Lyon, R. D. Gaul, C. 
Hicks, F. H. Larson, D. R. Lena, D. C. 
Longyear, L. P. Morse, J. R. Neall, R. E. 
Reins 

Media Dir Ronald A. Post 

V.P., Controller Harry W. Mellen 

V.P., Media H. E. Rumble 

V.P., Dir. Prod. Analysis. .Kenneth S. Loring 

Branch Offices 

52 Vanderbilt Ave., New York 17, N. Y. 

Phone: MU 6-1800 

President W. C. Ayers 

Ross Roy of Canada, Ltd. 

Canada Trust Bldg., Windsor, Ont. 

Phone: Clearwater 6-2371 

RUDER & FINN, INC. 

130 E. 59th St., New York 22, N. Y. 

Phone: PLaza 9-1800 

ABP— ANPA 

Bd. Chmn., President David Finn 

Chmn., Exec. Comm Paul Zucker 

Sr. V.P.'s . . . Charles Lipton, Richard Weiner, 
Norman Weissman, Stanley Thea 

V.P.'s Joseph Field, Robert Fleisher, 

Alfred G. Paulson, Frank Saunders, Harold 
Wolfson 

Time Buyer Seymour Thompson 

Branch Office 

438 S. Vicente Blvd., Los Angeles, Calif. 

Dir. West Coast Opera J. S. Nathanson 



152 



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ADVERTISING AGENCIES 



THE RUMRILL COMPANY, INC. 

1895 Mt. Hope Ave., Rochester 20, N. Y. 

Phone: BRowning 1-2150 

AAAA— ANPA— ABP 

President C. L. Rumrill 

Senior V.P N. A. Gallagher 

V.P.'s C. N. Gleason, J. S. Warren, J. E. 

Troskosky, F. F. Harned, F. B. Lynch, 
J. L. Heffron, J. R. Van Arsdale, D. B. 
Miller, R. D. Dunning, Lois McLaughlin, 
E. F. Novak 

Secy., Treas H. R. Hanson 

Prod. Mgr R. H. Peters 

Branch Offices 

10 Lafayette Sq., Buffalo, N. Y. 

Phone: XL 3-6020 

V.P., Manager D. J. Atkinson 

Vice Pres H. R. Keating 

1512 Genesee St., Utica, N. Y. 
Phone: SWift 7-2850 

V.P. & Manager L. B. Riegler 

V.P H. T. Duffy 

1 Rockefeller Plaza, New York, N. Y. 

Phone: PLaza 7-8022 

V.P., Gen. Mgr B. Jones 

LOWE RUNKLE CO. 

1313 Liberty Bank Bldg., Okla. City 2, Okla. 

Phone: CEntral 6-3521 

ABC— AAAA— ABP 

President Lowe Runkle 

Exec. V.P Howard Neumann 

Vice-Presidents Roger Pishny, 

Vernon Morelock, Monty Mann, Oscar 

Heuser 

Treasurer George A. Mitten 

Radio, TV Director Mack Fuller 

SACKEL-JACKSON CO., INC. 

131 Arlington St., Boston 16, Mass. 
Phone: HUbbard 2-5910 

President Sol Sackel 

Exec. Vice Pres Ralph M. Schiff 

V.P. & TV Prod Andrew Halmay 

V.P.'s Donald Heath, 

Leonard Tarcher, Irv Eison, Thomas Healy 

Dir. Best. Media Rene Reyes 

TV Traffic Benjamin Carroll 

Publicity Dir Frank P. Model 

BEN SACKHEIM, INC. 

2 West 59th St., New York 19, N. Y. 

Phone: PLaza 1-2200 

AAAA— ABC— ABP— ANPA 

President Ben Sackheim 

Exec. Vice-Pres George B. Pampel 

V.P., Radio-TV William Pitts 

TV Coordinator J. Battaglia, Jr. 

Time Buyer Robert Goldsmith 

Copy Chief Anne Green 

Media Director William Galker 

Acct. Execs Glenda Sullivan, Theodore 

Herrmann, George Miller, James Fickei- 
sen, Harold T. Graves, Austin P. Kelley, 
Milton Mensch, Lewis Nemerson, William 
Pitts, Donald Temple 



WALKER SAUSSY ADVERTISING, 
INC. 

1820 St. Charles Ave., New Orleans, La. 

Phone: 524-3282 

ANPA— ABP— ABC 

President Boatner Reily 

V.P., Gen. Mgr P. J. Stakelum, Jr. 

Vice Presidents D. W. Ziegelasch, 

Edward Curtis 

Acct. Execs Boatner Reily, P. J. Stakelum, 

Jr., J. H. Epstein, Dwight W. Ziegelasch, 
Harold R. Huffman, Dorothea Schles- 
inger, John Browne, Peter A. Mayer, Don- 
ald H. Halsey 

Secretary Dorothea Schlesinger 

Treasurer Alvin C. Camus 

Radio-TV Dir Peter A. Mayer 

Time Buyers & Accounts: Mrs. Marie B. 
O'Meara; American Brewing Co.; Elmer 
Candy Co.; Henderson Sugar Refinery; 
Hibernia Homestead & Svgs. Ass'n; Wm. B. 
Reily Co. 

ALLEN SAVAGE AGENCY 

1 E. 57th St., New York, N. Y. 

Phone: EL 5-1434 

Owner Allen Savage 

SAVAGE-DOW, INC. 

5010 Underwood Ave., Omaha 32, Neb. 

Phone: 553-6793 

ANPA— APA— ABP— NBP 

President Robert E. Savage 

Exec. V.P., Treas John H. Dow 

V.P., Secretary Jack P. Hutlgren 

V.P., Mdsg. Dir Harvey A. Hoffman 

Prod. Mgr Marjorie E. Seaburg 

V.P., Art Director John D. Andrews 

Media Dept. Head Dolores Hanley 

FRANK B. SAWDON, INC. 

595 Madison Ave., New York 22, N. Y. 
Phone: PLaza 1-6660 

Pres., Treas Frank B. Sawdon 

Exec. V.P., Media Dir Ardien B. Rodner 

V.P.'s Allan Moll, Edward Tabibian 

Secretary Dorothy Prentice 

Radio-TV Dir .-Prod John Paul Jones 

Time Buyer Jean Hickson 

Branch Office 

6115 Selma Ave., Hollywood, Calif. 

Phone: HOllywood 4-7579 

W. C. Mgr Allan Moll 

A. A. SCHECHTER ASSOC. 

551 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-1150 

President A. A. Schechter 

V.P., Radio-TV Michael Roshkind 

Secretary M. M. Goddard 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-9511 

Manager Charles Vance 

1540 N. Highland Ave., Hollywood 28, Calif. 
Manager Dorothy Furman 



153 



ADVERTISING AGENCIES,. 

SCHECK ADV. AGENCY, INC. 

(Affil. with Lewis Adv. Agency) 
9 Clinton St., Newark 2, N. J. 

Phone: Market 2-0480 
ANPA— APA— NBP— SNPA 

President Julius Scheek 

V.P., Media Dir E. Grant Scheek 

Secy. & Treas Morris Scheek 

Prod. Mgr., Art Dir Marc Santiago 

Copy Chief E. Bimberg 

SCHNEIDER, JOSEPH P., ADV., INC. 

11 E. 44th St., New York 17, N. Y. 

Phone: MUrray Hill 7-8294 

President Joseph P. Schneider 

Exec. V.P., Art Dir Alfreda Walsh 

Media Dir M. B. Schneider 

GORDON SCHONFARBER & 

ASSOCIATES, INC. 
58 Weybosset St., Providence 3, R. I. 

Phone: GAspee 148134-5 
ABP— ANPA— APA— NBP— NOAB 

President Gordon Schonfarber, Jr. 

V.P M Prod. Mgr Russell C. Edwards 

Vice-Pres., Copy Chief John B. Swift 

Secy. & Media Dir Amanda C. J. Olsson 

SCHWAB, BEATTY, & PORTER, INC. 

660 Madison Ave., New York 21, N. Y. 

Phone: TEmpleton 8-5911 

ABP— ANPA— NBP 

President Victor 0. Schwab 

Exec. V.P Richard Porter 

Dir. Radio-TV, Time 

Buyer George F. Perkins 

SCOPE ADVERTISING, INC. 

12 East 41st St., New York 17, N. Y. 

President (HermanZuckerman 

Vice President Frederick L. Hyman 

Account Executive William P. Brown 

ED SHAPIRO INC. 

1831 Chestnut St., Philadelphia 3, Pa. 

Phone: LO 4-2877 

ANPA— ABP-^BP 

President Edward Shapiro 

Treas.-Sec H. Hyman Shapiro 

JOHN W. SHAW ADVERTISING, INC. 

200 E. Ohio St., Chicago 11, 111. 
Phone: MO 4-3300 

Bd. Chairman, Pres John W. Shaw 

Exec. V.P.'s H. L. Brand, Charles Allen 

V.P.'s Norman Anderson, 

E. L. Renno, G. A. Wilcox, Joyce Turovlin, 
Ralph Stewart, William Ries, William 
Pullman 

V.P., Sec Sigmund Seaman 

V.P., Creative Dir George E. Filipetti 

Radio-TV Prod. Mgr Stuart Berg 

Time Buyers . . . Marie Lehan, June Kemper, 
Isabell McCaulay 

Branch Office 
5225 Wilshire Blvd., Los Angeles 36, Calif. 

Phone: WE 8-2675 
Mgr Jack R. Schulter 



SILTON BROS., CALLAWAY INC. 

131 Clarendon St., Boston 16, Mass. 
Phone: CO 7-3730 
ABP— ANPA— NBP 

Board Chairman Jason N. Silton 

President Myron L. Silton 

Exec. V.P Ramon N. Silton 

Senior V.P Earle W. Hoffman 

Treasurer Morris Susman 

Media Director Marie Kachinski 

SIMON & GWYNN 

3329 Poplar Ave., Memphis 11, Tenn. 
Phone: FA 7-1691 

SNPA— ANPA— APA-NOAB— ABP 

Partners Milton Simon, H. N. Gwynn 

Art Prod. Mgr Carlos Gordon 

SIMONS-MICHELSON CO. 

1126 Lafayette Bldg., Detroit 26, Mich. 

Phone: Woodward 3-3000 

AAAA-ANPA— ABP— APA— NBP 

Partners ; Leonard N. Simons, 

Lawrence J. Michelson 

Prod. Mgr Arthur H. Copland 

Radio-TV Dir Morton Zieve 

SMITH/GREENLAND COMPANY 

666 Fifth Ave., New York 19, N.Y. 
Phone: Circle 6-6161 

President Leo Greenland 

V.P.'s Peter G. Weinberg, 

Murray Platte, Douglas Warren 

Sec.-Treas Martin L. Smith 

Media Director Beryl Seidenberg 

Time Buyers William Graham, 

Sharon Tillman 

SMITH, TAYLOR & IENKINS, INC. 

223 Fourth Ave., Pittsburgh 22, Pa. 

Phone: ATlantic 1-9312 

ABP— ANPA 

President, Treas Ronald P. Taylor 

Exec. Vice Pres.. J. A. Petrencs 

Radio-TV Director W. D. Morrissey 

SON DE REGGER ADV. AGENCY 

2930 Ingersoll Ave., Des Moines 12, la. 

Phone: CH 4-9718 

ANPA— APA— ABP— NBP 

President T. Peterson 

Secretary Thelma Billings 

Prod. Mgr Tom Huddleston 

C. JERRY SPAULDING, INC. 

201 Commercial St. Worcester 8, Mais. 
Phone: PLeasant 3-4789 
Pres., Treas. & Radio Time Buyer 

C. Jerry Spaulding 

Vice President R. F. Hayward 

Prod. Mgr Emile Gaucher 

Media Dir J. L. Spaulding 

RAYMOND SPECTOR CO., INC. 

445 Park Ave., New York 22, N. Y. 
Phone: MUrray Hill 84407 
ABP— ANPA— APA— NBP 

President, Treas Raymond Spector 

Art Director Irving Trabich 



154 



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ADVERTISING AGENCIES 



SPITZ ADVERTISING AGENCY, INC. 

530 Oak St., Syracuse 3, N. Y. 
Phone: 9-5581 
ABP— ANPA 

Owner, Acct. Exec William Spitz 

Art Director Alex Benthin 

Copy Chief P. Pehizotto 

Radio-TV Dir Gay Praml 

SPITZER, MILLS & BATES LTD. 

790 Bay St., Toronto 2, Ont. 

Phone: EMpire 6-2811 

ABC 

Board Chairman G. F. Mills 

Vice Chmn. of Bd J. W. Spitzer 

President W. H. Reid 

V.P.'s G. E. Cross, J. C. Bramm, 

W. F. Nugent, L. F. McCartney, W. G. 
Wallace 

Radio-TV Dir R. A. Stevenson 

Media Dir P. Judson 

Branch Office 

3405 Addington Ave., Montreal, Quebec 

Phone: HU 1-0344 

V.P.'s J. H. Randle. D. McCrimmon 

STEBBINS, BARTON ADVTG. 

3142 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: Dunkirk 8-8131 
ABP— ANPA— AAAA 

President Barton A. Stebbins 

Secy., Treas Dorothy M. Elliott 

Copy Chief S. Elstad 

Art Dir F. C. Williams 

Media Dir A. W. Gudelman 

HAL STEBBINS, INC. 

9229 Sunset Blvd., Los Angeles, Calif. 

Phone: CR 3-0750 

ANPA— APA— AAAA— ABC— NBP 

President Hal Stebbins 

Sr. Vice Pres K. J. Mau 

Treas Ruth Winberg 

Branch Office 

962 W. El Camino Rd., Sunnyvale, Calif. 

Phone: REgent 9-4160 

V.P., Mgr R. Citron 

STOCKTON, WEST, BURKHART, 
INC. 

1300 First Natl. Bank Bldg., Cincinnati 2, O. 

Phone: Dunbar 1-5600 
AAAA— ABP— ANPA— APA— NBP— NOAB 

Chmn. of Bd Ranald S. West 

Pres., Treas C. Thomas Martin 

Exec. Vice Pres B. A. Schloemer 

V.P., Media, Time Buyer. . . .R. A. McDowell 

V.P Robert Helmich 

Television Production Gary Lee 

Prod. Mgr Richard Thompson 

Time Buyer Silvia Elton 

STORM ADVERTISING CO., INC. 

72 East Ave., Rochester 4, N. Y. 
Phone: BAker 5-9140 

Bd. Chmn., President Morry Storm 

V.P., Sec Barbara B. Herman 

V.P.'s Gerald P. Deppe, 



Vincent Marcone, Glen S. Jennings 
Time Buyers & Accounts: Barbara B. Her- 
man : Punchinello 7-Fruit Drink, Tobin Pack- 
ing Co. 

Branch Office 

71 Maryland Plaza, St. Louis 8, Mo. 

Phone: FOrest 1-8750 

Exec. V.P., Gen. Mgr G. P. Deppe 

Professional Bldg., 180 Old Loudon Rd., 

Latham, N.Y. 

Phone: ST 5-5888 

Gen. Mgr Thomas J. Morton 

SUDLER & HENNESSEY, INC. 

130 East 59th St., New York 22, N. Y. 
Phone: PLaza 1-1250 

President, Chmn A. E. Sudler 

Exec. Vice President M. J. Hennessey 

Radio-TV Director Hal Davis 

DANIEL F. SULLIVAN CO., INC. 

216 Tremont St., Boston 16, Mass. 
Phone: HAncock 6-7643 

AAAA— ABP— ANPA— AFA— ANA 

President Daniel F. Sullivan 

Vice Pres Robert N. Sullivan 

Treasurer William H. Sullivan 

Operations Mgr James G. Hajjar 

Copy Dir Henry A. Reeves 

Prod. Mgr Herman Piquette 

SULLIVAN. STAUFFER, COLWELL 
& BAYLES, INC. 

575 Lexington Ave., New York 22, N. Y. 

Phone: MUrray Hill 8.1600 

ANPA— APA— NOAB— NBP— AAAA 

Ch. of Board S. Heagan Bayles 

President Alfred J. Seaman 

Ch. Exec. Comm Raymond F. Sullivan 

Vice Ch. of Bd Brown Bolte, 

Clifford Spiller 

Sr. V.P.'s J. W. Cantwell, 

Douglas J. Coyle, Herbert A. Vitriol, Bar- 
rett Welch 

Sr. V.P., TV Pgmmg Harry Ommerle 

Sr. V.P. & Creative Dir.. . .Richard W. Wylly 
V.P., Dir. Radio-TV Dept.. .Philip H. Cohen 

Dir. of Sta. Rel Frank J. Reed 

V.P., Radio-TV Rodney Albright, 

John Cole, James Hayes 

V.P., Media Dir Francis Minehan 

V.P., Media Dept. Mgr Lloyd Harris 

V.P., Admin T. Newton Weatherby 

Treasurer Nelson Argueso 

Assoc. Media Dirs Walter Bowe, 

Edward Fonte, Ira Gonsier, Bertrand 
Wagner 

Broadcast Spvsr Vera Brennan 

Time Buyers Michael Cambridge, 

Robert Carmody, Peter Holland, Nicholas 

Imbornone, Donald Ross, Wayne Silber- 

sack, Jeanne Sullivan, Charles Woodruff 

Branch Office 

6253 Hollywood Blvd., Hollywood 28, Calif. 

Phone: HOllywood 4-2119 

Vice Pres Robert W. Ballin 

Estimated Radio Billings: $5,800,000. 
Estimated TV Billings: $35,300,000. 



155 



ADVERTISING AGENCIES: 

SWAN & MASON ADVERTISING, 
INC. 

509 Madison Ave., New York 22, N. Y. 

Phone: ELdorado 5-3263 

ANPA 

Pres., Treas Willard W. Mason 

Exec. V.P George Crandall 

Vice Pres Anthony Azzato 

Secretary Marguerite Cunningham 

Branch Office 

1720 S. Boulder St., Tulsa 19, Okla. 

Phone: LUther 4-6115 

TAGGART & YOUNG, INC. 

7466 Beverly Blvd., Los Angeles 36, Calif. 

Phone: WEbster 3-8108 

APA— NBP 

President Douglas R. Young 

Sec.-Treas Ruth Hazen 

Copy Chief Kenneth Raetz 

Art Dir., Prod. Mgr Robert E. Angell 

Radio-TV Dir. & Timebuyer Ray Lewis 

TATHAM-LAIRD, INC. 

64 East Jackson Blvd., Chicago 4, 111. 

Phone: HArrison 7-3700 

AAAA— ABP— ANPA 

Bd. Chairman Arthur E. Tatham 

President J. Kenneth Laird 

Treasurer Harold C. Jensen 

Asst. Treas Fred Winter 

Secretary Mary Kyak 

Market Res. Dir Arthur A. Simon 

V.P., Media Director George A. Bolas 

Media Supervisors Jack Ragel 

Roy A. Boyer, T. Lauer 

Broadcast Media Mgrs Joan Dressel, 

James Spero, George Stanton, James War- 
ner A. Malpede, M. Rodger 

Production Manager Eldon Rohrsen 

Creative Research Director. .Dr. Don Kanter 

Branch Offices 

444 Madison Ave., New York 17, N. Y. 

Phone: PLaza 2-1111 

V.P. in Chg H. Frazee 

Dir. Radio-TV W. H. Thomas 

1680 Vine, Hollywood 38, Calif. 
Phone: HOllywood 1-9228 

Exec.-in-Charge Vic Hunter 

Estimated Radio Billings: $2,000,000. 
Estimated TV Billings: $16,000,000. 

TELESALES, INC. 

350 Fifth Ave., New York 1, N. Y. 
Phone: LAckawanna 4-1150 

President Robert L. Zimler 

TV Prod. Dir Dorothy Wagman 

TERRY, GRAY-SCHWARTZ & 
HARRIS, INC. 

5860 N. Lincoln Ave., Chicago, 111. 
Phone: SUnnyside 4-3800 

Pres., Exec. Prod., Radio-TV Ron Terry 

V.P., Radio & Elec. Trans. Dir.. . Al Richman 

V.P.'s Peter Fleishmann, 

Filmore E. Mandl 

TV Dir., Secretary-Treas Gloria Lynn 

Production Mgr .Sanford Sorkin 



Press Dept. Mgr Ben W. Glassman 

Time Buyers Ron Terry, Gloria Lynn, 

Ben W. Glassman, Peter Fleischmann, Fil- 
more E. Mandl 

THOMPSON & ASSOCIATES, INC. 

Suite 509, Empire Bldg., Pittsburgh 22, Pa. 
Phone: COurt 1-6519 

President L. Cook Thompson 

Vice Pres Robert N. Thompson 

Radio-TV Dir Alvin L. Roth 

Media Dir. William R. Wsch 

I. WALTER THOMPSON COMPANY 

420 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-7000 
AAAA— ABC— AFA— ANA 

President .Norman H. Strouse 

Exec. Vice Pres., Dir Wallace Elton 

Exec. V.P., Sec Howard Kohl 

Exec. V.P., Dir William D. Laurie, Jr. 

Exec. V.P., Dir George Reeves 

Sr. V.P., Dir ; . . .Arthur C. Farlow 

Directors Henry C. Flower, Jr., 

Samuel W. Meek 

Sr. V.P.'s Kennett W. Hinks, 

Edward G. Wilson, Dan Seymour 

V.P.'s P. R. Albright, 

S. Aubrey, R. C. Barker, W. F. Benoit, 
A. T. Blomquist, J. E. Boyle, R. E. Bucha- 
nan, W. H. Buckley, A. I. Cameron, R. C. 
Carmen, A. J. Cole, R. T. Colwell, L. 
D'Aloise, R. E. Dennison, R. D. Karp, 
E. Gordon, H. R. Herrmann, R. F. Hurd, 
A. H. Johnson, H. Klintrup, G. A. Ly- 
decker, R. C. McKee, R. E. Mead, S. A. 
Olson, C. A. Rheinstrom, W. A. Seibert, Jr. 

V.P., Radio-TV Pgmng Thomas McAvity 

Admn., Radio-TV John F. Devine 

Time Buyers D. Charnas, 

T. Glynn, J. Green, Ruth Jones, A. Wright, 
R. Welty 

Branch Offices 

410 No. Mich. Ave., Chicago, 111. 

Phone: MOhawk 4-6700 

Exec. Vice Pres., Mgr George C. Reeves 

535 Griswold St., Detroit, Mich. 
Phone: WO 2-8890 

Exec. V.P., Mgr W. D. Laurie, Jr. 

6505 Wilshire Blvd., Los Angeles, Calif. 
Phone: OL 3-0300 

V.P.'s, Mgrs H. R. Haldeman, W. Wilgus 

2 Gateway Center, Pittsburgh 22, Pa. 
Phone: AT 1-8616 

Manager Walter Prior 

299 Alhambra Circle, Coral Gables, Fla. 
Phone: Highland 5-1391 

Manager Joseph J. Kellerher 

320 California St., San Francisco, Calif. 
Phone: GA 1-3510 

V.P., Mgr Harry A. Lee 

700 Hartford Bldg., Dallas, Tex. 
Phone: Riverside 1-4584 

Mgr J. William Braver 

621 17th St., Denver 2, Colo. 

Phone: AMherst 6-3861 

Mgr Stephen Hull 



156 



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ADVERTISING AGENCIES 



311 Palmer Bldg., Atlanta 3, Ga. 
Phone: JAckson 3-1744 

Mgr Ben Blauser 

234 Loyala Ave., New Orleans 12, La. 
Phone: 524-7654 

Mgr Floyd Brown 

3620 Carew Tower Bldg., Cincinnati, O. 
Phone: Du 1-1825 

Manager Peter Paddock 

425 Nichols Rd., Kansas City, Mo. 
Phone: WE 1-4452 

Manager Thomas J. McAskin 

1737 De Salles St. N.W., Washington, D. C. 
Phone: NAtional 8-6140 

Mgr John J. Barnhill 

Estimated Radio Billings: $10,000,000. 
Estimated TV Billings: $115,000,000. 

TRACY, KENT & CO., INC 

147 E. 50th St., N. Y. 22 

Phone: ELdorado 54404 

ABP— ANPA— APA—NBP 

Chairman of Board Wm. Irwin Tracy 

Pres Frank S. Kent 

Treas., Secy George M. Pease 

Prod. Mgr H. V. Kelly 

TRACY-LOCKE CO., INC- 

2501 Cedar Springs Road, Dallas 1, Texas 

Phone: RI 8-4741 

AAAA— ABP— ANPA— ABC— AFA 

President Morris Hite 

V.P., Treas.. John H. Wellenkamp 

V.P.'s F. E. Rowe, G. G. Addington 

V.P., Radio TV Lawrence E. DuPont 

Media Dir Ernestine Parker 

Radio-TV Director Howard Fisher 

Time Buyers Paul Girard, 

Glenna Tinkler 

Branch Office 

900 N. E. Military Dr., San Antonio 9, Tex. 

Phone: TA 6-3251 

Exec V.P. & Mgr William J. James 

JAY VICTOR & ASSOC, INC. 

1225 Raymond Blvd., Newark, N. J. 

Phone: MArket 3-8487 

N. Y. Phone: BA 7-6474 

ABP— ANPA 

President Jay Victor 

Ch. Exec. Comm Harold Markowitz 

V.P., Radio-TV Krine Laffler 

Vice Pres Harvey Victor 

V.P., Public Rel E. W. Thomson 

Secretary Eli Scolnick 

Treasurer Henry L. Metger 

Prod. Mgr Barbara Barry 

Traffic Mgr Frederica Weigner 

WABE, INCORPORATED 

730 Fifth Ave., New York 19, N. Y. 

Phone: CI 6-7242 

President Charles Bernard 

Asst. to Pres Rita Scarfone 

Art Dir Leonard Kessler 

WADE ADVERTISING INC. 

20 N. Wacker Drive, Chicago 6, 111. 

Phone: Financial 6-2100 



ANPA— ABP— NOAB 

Bd. Chmn Albert G. Wade II 

President H. Thurber 

Exec. V.P F. F. Owen, Jr. 

Sr. V.P.'s M. Harms, L. J. Nelson 

Exec. Art Director Bruce Collins 

Prod. Mgr E. Beane, Jr. 

Dir. Best Richard Dunn 

Bus. Mgr., Broadcasting Edward Carey 

Prog. Prod G. Allen 

Film Prod R. Alcott 

Radio-TV Prod *. J. West 

Branch Offices 

10 Rockefeller Plaza, New York 20, N. Y. 

Phone: Circle 5-1990 

Mgr Henry J. Opperman 

1717 N. Highland Ave., Los Angeles, Calif. 
Phone: HOllywood 6-1631 

Exec. Vice Pres., Mgr P. McCluer 

Radio-TV Dir E. Pierce 

Estimated TV Billings: $21,000,000. 

WARWICK & LEGLER, INC 

375 Park Ave., New York 22, N. Y. 
Phone: PLaza 14700 

President H. Paul Warwick 

Exec. Vice Pres John P. Warwick 

V.P., Exec. TV Prod Andrew V. Christian 

TV Pgmmg., Prod Peter Krug 

TV Producer Benjamin Colarossi 

V.P., Media R. S. Bean 

V.P., Copy Chief Robert L. Edens 

V.P., Dir. of Art N. Leslie Silvas 

NORMAN D. WATERS & 
ASSOCIATES, INC. 

( Div. of Friend-Reiss Adv. Inc.) 

167 East 56th St., New York 22, N. Y. 

Phone: PLaza 2-2600 

ANPA— NBP— ABP 

President Norman D. Waters 

Exec. Vice Pres Bliss Woodward 

Production Mgr J. Brown 

WATTS, PAYNE-ADV., INC 

311 West 7th-Denver Blvd., Tulsa 19, Okla. 

Phone: LU 3-7571 

AAAA— ABP— ANPA— AFA 

Pres., Treas Oscar E. Payne 

Vice Presidents Leslie S. Hauger, 

Don Dyer, Donald S. Mitchell 

Production Mgr Steve Snyder 

Radio-TV Dir Don S. Mitchell 

Secretary Jack W. Tubb 

Estimated Radio Billings: $275,000. 

Estimated TV Billings: $100,000. 

WEBB ASSOCIATES, INC 

8 West 40th St., New York 18, N. Y. 
Phone: LO 5-6462 

President Bernard Schiff 

Controller' Lillian Habib 

Production Mgr Lee Kriss 

TV Dir Elaine B. Hudson 

WEIL, LEVY & KING, INC 

47 West Huron St., Buffalo 2, N. Y. 
Phone: MA 6755 



157 



ADVERTISING AGENCIES:; 



ANPA 

President Henry J. Weil 

Sec.-Treas Stephen Gottheif 

V.P., Creative Dir David I. Levy 

V.P., Radio-TV Dir Peter King 

MILTON WEINBERG ADVERTISING 
CO. 

6523 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: OLive 3-2300 
ABC— ANPA— APA 

President Bernard Weinberg 

General Manager William Krauch 

Media Dir Joel Stearns 

Art Dir Sam Diamond 

Prod. Mgr Harry Krauch 

EDWARD H. WEISS & CO. 

360 N. Michigan Ave., Chicago, 111. 
Phone: CEntral 6-7252 

President Edward H. Weiss 

Exec. V.P Bernard Gross 

Vice Chmn Irving D. Auspitz 

V.P., Creat. Dir N. Lee King 

V.P., Dir. Mkt. Svc Jack Bard 

V.P., Research Dir John Tarini 

V.P., Copy Chief Robert Wanamaker 

V.P.'s Byron Bonnheim, Jerome L. Joss, 

Robert J. Fierst, Paul Greenfield, Jerome 
Reshkin, Joel Martin, Ernest Stern, Harold 
W. Shepard, Sam Silberman, Kenneth A. 
Murison 

V.P., Radio-TV Dir Rolf Brandis 

V.P., Media Dir Nathan Pinsof 

Time Buyers & Accounts: Harry Pick: 
Perk Foods Co., H. W. Gossard Co., Jose Es- 
calante, Amity Leather. Joan Mandel: Carl- 
ing Brewing Co., Purex, Golden Mix, Little 
Crow Milling, Sealy Mattress. Philip Kaplan : 
Midas, Mo gen David Wine, Crush Int. Ar- 
mella Selsor: Helene Curtis, Thomas J. Lip- 
ton, Inc. 

Branch Offices 

730 Fiftn Ave., N. Y. 19, N. Y. 

Phone: JUdson 6-8313 

V.P., Manager Peggy Schilling 

6363 Wilshire Blvd., Los Angeles, Calif. 
Phone: OLive 3-8360 

Vice Pres David R. Fenwick 

Radio Director Les Goldsmith 

WEISS & GELLER 

400 Madison Ave., New York 17, N. Y. 
Phone: PLaza 3-4070 
ANPA— NOAB— APA 

President Max A. Geller 

Exec. V.P., Media Dir Max Tendrich 

Sr. V.P., Creative Dir Lawrence Wisser 

V.P. Art Dir Arthur Gordon 

V.P., Art Dir John Sanchez 

Best. Traffic Mgr G. DeVito 

Time Buyer Jack Geller 

Prod. Mgr Sally Green 

WERMEN & SCHORR, INC. 

1616 Walnut St., Philadelphia 3, Pa. 

Phone: Pennypacker 5-1688 

APB— APA— NOAB— ANPA 

President David Werman 



Exec. V.P J. Leonard Schorr 

Dir. Plans & Mktg Jay Beneman 

Print Media Dir Helen Carroll 

Space Buyer Grace Mathias 

Radio-TV Time Buyers Liz Vosberg, 

Rochelle Segal, Terry Falgiatore 

Dir. Radio &TV Jerry Samuelsohn 

Admin. Mgr. & Talent Dir.. .Jean M. Borrelli 

TV-Radio Traffic Elaine Gotland 

Copy Chief Paul Dietz 

Art Director Edward Schorr 

Graphic Arts Mgr Allan Greenfield 

Acct. Execs Daivd Wermen, 

J. Leonard Schorr, Jay Beneman, Lester J. 

Harmon, Joseph R. Rollins, Jr. 
Assoc. Acct. Execs Phyllis Lee, 

Betty Silberman 

E. TAYLOR WERTHEIM 

347 Madison Avenue, New York 17, N. Y. 
Phone: MUrray Hill 4-7545 

Owner, Media Dir E. Taylor Wertheim 

Art Dir , Jose Ramos 

THE WESLEY ASSOCIATES, INC. 

630 5th Ave., New York 20, N. Y. 

Phone: JUdson 2-8050 

ABP— ANPA— NBP— NOAB 

Chmn. Exec. Comm Leland G. Wesley 

President C. J. McCarthy, Jr. 

Vice President LeGrand L. Redfield 

Creative Art Dir G. Heller 

Prod. Mgr Ed Fitzgerald 

Creative Dir. R-TV C. Amory 

Radio-TV Prod. Spvsr R. Rehbock 

Art Dir A. Kennedy 

WEXTON COMPANY, INC. 

444 Madison Ave., New York 22, N. Y. 
Phone: MU 84050 

Chairman Larry Schwartz 

President Martin Solow 

Exec. Vice Pres Adrian Price 

Vice Pres George Gilbert 

V.P., Radio-TV Dir John Eckstein 

Secy.-Treas. Howard Wechslei 

Time Buyer Jeff Fine 

WILLIS & BORG ADV. AGENCY 

954 Midland Bank Bldg., Minneapolis, Minn. 
Phone : FEderal 9-3025 

President Herbert Willis 

Radio Time Buyer M. Furlong 

Production Mgr J. Southwick 

WILLIS/CASE/HARWOOD, INC. 

Talbott Bldg., Dayton 2, Ohio 

Phone: 222-5542 

APA— ANPA— AAAA— ABP— CAAN 

President Paul B. Willis 

V.P., Creative Director Harley Case 

V.P., Radio Director F. R. Harwood 

WINFIELD ADV. AGENCY, INC. 

8012 Bonhomme, St. Louis 5, Mo. 
Phone: VO 3-4524 

President, Treas Robert O. Scott 

V.P., Radio-TV Dir Barbara Block 

Secretary Dorothy Frese 



158 



ADVERTISING AGENCIES 



WINIUS-BRANDON COMPANY 

1015 Locust St., St. Louis 1, Mo. 
Phone: CHestnut 1-6375 

AAAA 

Chairman Enno D. Winius 

President W. L. Sanborn 

Sr. Vice-Pres C. A. Brandon 

V.P., Creative Dir « .James D. Nevins 

Media Dir Paul E. Jones 

Radio-TV Dir., Time 

Buyer R. E. Fischer 

Branch Office 

1016 Central, Kansas City, Mo. 

Phone: HA 1-7383 
V.P James H. Barickman 

WINN-McLANE ASSOCIATES 

1004 International Life Bldg., Austin 1, Texas 
Phone: GR 6-6388 

President B. McLane 

Vice-Pres R. Winn 

G. WINSTON & COMPANY 

32 W. 46th St., New York 36, N. Y. 
Phone: Circle 54880 

President George V. Bleier 

V.P., Gen. Mgr Dave Carsen 

Art Dir H. B. Kornheiser 

Research Dir Albert Tedaldi 

DEL WOOD ASSOCIATES 

1271 Ave. of the Americas, N.Y. 20, N.Y. 
Phone: PLaza 7-9292 

President Peter Frank 

Exec. V.P Charles J. Weigert 

Vice President. Sidney J. Barbet 

Time Buyers & Accounts: Euegene Su- 
torius: Drugs United, Barbasol Co.; Nita 
Nagler: Monarch Wine Co.; Roland Lesser: 
Cook Chemical, Beauty-Quick Spray Starch; 
Jason Darol: Spoolie Hair Curler Co., Lu 
Wane Co.; Luisa Robinson: Lucky Tiger 
Mfg. Co. 

Branch Office 

5420 Melrose Ave., Hollywood 38, Calif. 
Phone: HOllywood 2-6027 

Estimated Radio Billings: $1,200,000. 

Estimated TV Billings: $1,110,000. 

WYATT ADVERTISING AGENCY 

427 9th St., San Antonio 2, Texas 

Phone: CA 6-2226 

SNPA 

Owner William I. Wyatt 

MARVIN YOUNG ASSOCIATES 

4432 Farmdale Ave., No. Hollywood, Calif. 
Phone: POplar 3-5347 

Head Associate Marvin Young 

Associates Joel Corbett, Neil Petry, 

Maruska Petrasek, Lee Hanson 

YOUNG & RUBICAM, INC. 

285 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 9-5000 

AAAA— APA—NOAB— ABC— ABP—ANPA 

Board Chairman Sigurd S. Larmon 

President George H. Gribbin 



Director Louis N. Brockway 

Exec. V.P., Co-Chmn. Plans Bd A. V. B. 

Geoghegan 

Exec. V.P Frank Fagan 

Exec. V.P Harry Harding 

Exec. V.P., Gen. Mgr Edward L. Bond, Jr. 

Sr. V.P.'s, Div. Mgrs Earle Angstadt, Jr., 

George P. Dippy, Wilson H. Kierstead, 

Alexander Kroll, Randolph McKelvey, 

William D. Thompson 

Sr. V.P A. O. Buckingham 

Sr. V. P., Radio-TV Dir Charles C. Barry 

Sr. V.P., Great. Dir Charles Feldman 

V.P., Asst. to the Chmn.. Thomas W. Lapham 

V. P., Asst. to the Pres Wm. J. Colihan, Jr. 

V.P., Dir. Research Dr. Peter Langhoff 

V.P.'s Harry B. Carpenter, 

David Miller, Walter B. C. Washburn, 

William E. Matthews, Hadley P. Atlass 

Treasurer George Farrand 

Asst. Treas.. .Paul J. Muller, Dwight F. Smith 

Controller Wray Witten 

Branch Offices 

1 East Wacker Dr., Chicago 1, 111. 

Phone: 329-0750 

Vice Pres. in Charge Carl F. Vollmer 

645 Griswold St., Detroit 26, Mich. 
Phone: WOodward 1-7050 

V.P., Mgr Joseph Standart 

Hlywd. & Hyland Ave., Hollywood 28, Calif. 
Phone: HO 2-7181 

V.P., Radio-TV Dir Walter Bunker 

120 Montgomery St., San Francisco 4, Calif. 

Phone: EXbrook 7-1838 
V.P.-in-Chg George B. Richardson 

615 So. Flower St., Los Angeles 17, Calif. 

Phone: MAdison 6-7641 

V.P.-in-Chg Jack W. Smock 

Estimated Radio Billings: $5,000,000. 

Estimated TV Billings: $86,000,000. 

THE ZAKIN COMPANY 

27 East 37th St., New York 16, N.Y. 

Phone: MU 4-0830 

ABP—ANPA 

Partners Alvin Zakin, Theo. Eisenberg 

Admin. Dir Gwynn Meden 

Treasurer Sam Stern 

Production Manager Marcia Haring 

Copy Chief Joan Hart 

Acct. Execs Alvin Zakin, Ted Eisenberg, 

Bob Buckbinder 

PETER ZANPHIR ADVERTISING 

565 5th Ave., New York 17, N. Y. 

Phone: OX 7-6996 

ABP 

President Peter Zanphir 

ZIMMER, KELLER & CALVERT, INC. 

28 Adams Ave., W., Detroit 26, Mich. 

Phone: WOodward 1-8151 

AAAA— NBP— APA 

President R. E. Keller, Sr. 

Exec. V.P H. W. Calvert 

Vice President A. H. Ritter 

Radio-TV Dir L. B. Williams 



159 



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BUYERS 



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BIOGRAPHICAL SKETCHES 

OF TIME BUYERS AT LEADING 

ADVERTISING AGENCIES 



1962 



Silver Anniversary 



TIME BUYERS AT LEADING ADVERTISING AGENCIES 






ADELSBERG, IRVING 

of Benton and Bowles, was born Dec. 29, 1928. 
He is a graduate of CCNY (BBA), 1956, entered 
advertising with Federal Advertising in 1943 as 
research assistant, and held posts with Norman, 
Craig and Kummel. Married to the former Phyllis 
Nouget, he has two children. His hobby is 
electronics. Accounts: Pepperell, Tecnique and 
Desert Dri, Association of American Railroads, 
Philip Morris International. 



ALLEN, POLLY 

of J. Walter Thompson Co., is a graduate of Endi- 
cott Jr. College, and entered advertising with 
J. Walter Thompson in 1950, as estimator. Her hob- 
bies are theatre and reading. She handles the 
Eastman Kodak Co. account. 



BALNAVES, DAVID W. 

of MacManus, John & Adams, Inc., was born Feb. 
8, 1930. He attended Wayne U., entered advertis- 
ing with McCann-Erickson in 1953, as media buyer, 
and held posts with Grand Advertising. He is mar- 
ried to Shirley Casey and has two children. His hob- 
bies are bowling, golf and handball. He handles the 
following accounts: Pontiac Motor Corp., Dow 
Chemical, MMM, Briggs Manuf. Co., Bull Dog Elec- 
tric Co., Fairmont Railway Motor, Vaurhall Motor, 
Lyon, Inc. 

• * * 

BARDACH, PETER M. 

Associate Media Director at Foote, Cone & Beld- 
ing, Inc., was born in 1929. He is a graduate of 
Hobart (BA), and entered advertising with Dancer- 
Fitzgerald-Sample in 1952, as time buyer. He 
handles the General Foods account. 



ANDERSON, ROBERT F. 

Assistant Associate Media Director at Sullivan 
Stauffer, Colwell & Bayles, Inc., was born Dec. 
20, 1926. He graduated from Georgetown (BS) in 
1949, and that year entered advertising with RCA 
as public relations rep. He has held posts with 
CBS, Benton & Bowles, McCann-Erickson, and 
Reidl & Freed'e. He handles the following accounts: 
Lipton Tea, American Tobacco Co., Riviera, Best 
Foods, Bulova Watch, Sterling Drug, This Week. 



BACZEWSKI, EDWARD T. 

V.P., Associate Media Director at Cunningham & 
Walsh, Inc., was born Oct. 12, 1921. He is a 
graduate of Fordham (BA) 1943, Harvard Bus. 
School (MBA) 1947, and entered advertising with 
Kenyon Research in 1946, as research reporter. He 
is married and has eight children. His hobby is 
politics. He is mayor of Harrington Park, N. J. 



BALDWIN, BRENDAN J. 

of Kenyon & Eckhardt, Inc., was born June 9, 1927. 
He attended Cornell and Columbia, entered adver- 
tising with Donahue & Coe in 1946, and held posts 
with Paris & Peart, Maxon, Inc., and Benton & 
Bowles. He is married to Margaret O'Shea and has 
four children. His hobby is sports. He handles the 
following accounts: National Biscuit, Beecham 
Prods. 



BALLMAN, HAL 

of BBD & O, Inc. was born July 21, 1931. Gradu- 
ated from U. of Mich. (B.J.), 1957, entered advertis- 
ing with BBD & O, Los Angeles, in 1957 as media 
trainee. He is married and has two children; 
belongs to the ADS and Milline Club; his hobbies 
are bridge, woodworking, and reading. Accounts: 
Rexall Drug & Chemical Co., Western Airlines, 
Pepsi-Cola. 



BEAN, RICHARD S. 

V.P., Director of Media at Warwick & Legler, Inc., 
was born in 1915. He entered advertising with 
Ruthrauff & Ryan in 1934, and held posts with 
Pedlar & Ryan, and Grey Advertising Agency. He 
is married to Ethel Jokumsen and has four chil- 
dren. He handles all accounts. 



BECKER, NOEL 

of Compton Advertising, Inc., was born March 13, 
1931. He is a graduate of NYU (MBA), and entered 
advertising with NBC in 1954. He handles the fol- 
lowing accounts: Ivory Soap, Proctor and Gamble 
Canadian Prods. 



BENDER, JUDITH 

of McCann-Erickson, Inc., is a graduate of Michi- 
gan (BA). She entered odvertising with Huber Hoge 
& Sons in 1954, as asst. time buyer, and held posts 
with the Biow Co. Her hobbies are reading, paint- 
ing and skiing. She handles the following accounts: 
Best Foods, Savings and Loan Foundation, Tyrex, 
Dorothy Gray. 

• • • 

BENJAMIN, MARY LOU 

of Grey Advertising Agency, Inc., was born Feb. 
5, 1932. She attended the New School, entered ad- 
vertising with NBC in 1950, as secretary, and held 
posts with WPIX, Peck Advertising, and L. H. Hart- 
man Co. Her hobbies are bridge and golf. She 
handles the following accounts: Farm House 
Frozen Foods, Tintex, Block Drug Co., Amitown, 
Ward Baking Co. 

• • * 

BERSHON, LAWRENCE C. 

Broadcast Supervisor of McCann-Erickson, Inc., 
was born July 21, 1933. Graduated from Prince- 
ton (BA), 1955; entered advertising with Benton 
and Bowles in 1955 as a trainee. He handles the 
following accounts: Humble Oil, Nabisco, Nestle. 



168 



:,:,:,:,:,:,:,:.::.::r,::-::.::.::.::.::.::-r,::-::.::-::.: TIME BUYERS AT LEADING ADVERTISING AGENCIES 



BESTE, WILLIAM E. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born May 31, 1928. He is a graduate of Hofstra 
(BS) 1951, and entered advertising with Benton & 
Bowles in 1951 as a trainee. He is married and has 
four children. His hobbies are golf and swimming. 
He handles the following accounts: General Mills, 
Curtis Circulation & Publishing, Dow Jones. 

• * * 

BIRKBECK, WILLIAM D. 

Media Supervisor at Cunningham & Walsh, Inc., 
was born June 13, 1928. He attended Culford 
College, England, entered advertising with Foote, 
Cone & Belding in 1951, and held posts with 
Compton Advertising. His hobbies are record 
collecting, theatre, and travel. He handles the 
Andrew Jergens Co., Western Electric Co., and 
AT&T accounts. 

• * • 

BODLE, RALPH W. 

of Kenyon & Eckhardt, Inc., was born March 19, 
1928. He is a graduate of Syracuse (BS) 1959, and 
entered advertising with William Esty in 1951 as 
estimator. His hobby is golf. He handles the 
American Chicle account. 

• * • 

BRANCH, PHIL 

Supervisor of media planning at Grey Advertising 
Agency, Inc., was born Dec. 17, 1924. He is a 
graduate of Seton Hall (BS), entered advertising 
with Al Paul Lefton in 1949, and held posts with 
Ruthrauff & Ryan. He is married to Frances Fried- 
lander. His hobbies are fishing, home movies, and 
cards. He handles the following accounts: Procter 
& Gamble and The Mennen Co. 

• * * 

BRAUMULLER, HERMAN A., JR. 

of Cunningham & Walsh, Inc., was born Jan. 23, 
1917. He attended Lehigh, entered advertising with 
Blackett-Sample in 1941, as clerk, and held posts 
with Schuyler Hopper Co., James Thomas Chirurg, 
Inc. He is married to Grace O. Grivicich and has 
two children. He handles the following accounts: 
American Machine & Foundry, Brooklyn Union Gas, 
Chase Brass & Copper, Conn. General Life Inc., An. 
drew Jergens, Kennecott Copper, Kidde Manuf., 
Walter Kidde & Co., Mosler Safe Co., St. Regis 
Paper, Wheeling Steel Corp. 

• • • 

BRAUN, JOSEPH P. 

vice president, media director of Kenyon & Eck- 
hardt, Inc., attended Fordham. He entered adver- 
tising with K&E in 1933. He is married to Sally 
Martin and has one child. He is a member of the 
AAAA, NOAB, Wee Burn Country Club, Friends of 
the Rowayton Library, and his hobbies are hi-fi 
and motoring. 

BRECKENBRIDGE W. THOMAS 

of Batten, Barton, Durstine & Osborn, Inc., was 
born Oct. 29, 1931. He attended Kansas Univers- 
ity, BS, 1953, and entered advertising with Kudner 
Agency in 1957 as research assistant. He handles 
the following accounts: United Fruit, Ocean Spray 
Cranberries/ Bristol Myers — Trig, 



BROOKS, JACK 

Account Executive at Compton Advertising, Inc., 
was born Dec. 31, 1931. He is a graduate of 
Oklahoma (BA) 1954, and entered advertising 
with Compton in 1956, in media research. He 
handles the Premium Duz Detergent account. 

• * • 

BOUWER, PATRICIA J. 

of Campbell-Mithun, Inc., Minneapolis, attended 
Syracuse U. She entered advertising with Grant 
Advertising in 1949, as secretary-assistant, and 
held posts with Young & Rubicam, Needham, 
Louis & Brorby. She handles the Pillsbury and 
Gold Seal accounts. 



BROWN, RICHARD 

of Compton Advertising, Inc., was born Sept. 26, 
1933. He attended Syracuse U., BS 1955. First 
entered advertising with Compton in 1960. Mar- 
ried. His hobbies are skiing and his stereo-hi fi 
set. Accounts: Comet, Duz Detergent, Duncan- 
Hines, Instantine. 



BROWN, STUART 

Media Buyer at Cunningham & Walsh, Inc., was 
born Feb. 27, 1930. He is a graduate of Tufts (BS) 
1952, and entered advertising with C & W in 
1956, as statistical clerk. He is married and has 
two children. His hobbies are bridge, music, soft- 
ball and football. His accounts are Braniff 
International Airways and Salada Foods. 



BULLIS, MURIEL 

supervisor of broadcast media for Erwin Wasey, 
Ruthrauff & Ryan, Los Angeles, was educated at 
Los Angeles City College. She entered the adver- 
tising business with Foote Cone & Belding. Her 
hobbies are bridge, bowling and music. She 
handles the following accounts: Wynn Oil Co., 
Carnation Co., California Bank. 



BULLOCK, LOU 

of Doherty, Clifford, Steers & Shenfield, Inc., was 
born Oct. 17, 1932. He is a graduate of Drew (BA) 
1955, and entered advertising with DCS&S in 1957. 
His hobby is acting. He handles the following ac- 
counts: Bristol-Myers, Grove Labs., Standard 
Triumph. 

• * • 

BUMSTEAD, ROGER C. 

eastern division media director, of MacManus, John 
& Adams, Inc.,, attended Syracuse. He entered ad- 
vertising with Katz Agency in 1948, in sales data, 
and held posts with Maxon, Campbell-Mithun, Inc., 
and David J. Mahoney, Inc. He is married to Lila 
McFadden. He is a member of RTES. Accounts: 
Good Humor, MMM Scotch Tape, White River 
Beverages, Heinekens Beer. 



169 



TIME BUYERS AT LEADING ADVERTISING AGENCIES 



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BUNBURY, RICHARD S. 

head timebuyer at Erwin Wasey, Ruthrauff and 
Ryan, Inc. Graduating from Columbia U. (BS), 
1931, he entered advertising with N. W. Ayer & 
Son in 1936 in contract and accounts dept. He 
also held posts in Dept. of Political Science at 
Columbia U. and with the National Bureau of 
Economic Research. 

• • • 

BURBECK, JOSEPH G. 

of Compton Advertising, Inc., was born April 3, 
1931. He is a graduate of Dartmouth (BA) 1953, 
and entered advertising with Compton in 1955, as 
trainee. He handles the following accounts: Comet, 
Ivory Liquid, Cunard Steamship Co. 

• * * 

BURGERT, HELEN R. 

of McCann-Erickson, Inc., was born Feb. 20, 1920. 
She attended U. of N.M., entered advertising 
with H. B. LeQuatte, Inc. in 1949 as head of 
checking and forwarding. Also held posts with 
Dancer, Fitzgerald & Sample, Cunningham & 
Walsh, and the Meeker Co. Her hobbies are 
painting and camping. She handles the following 
accounts: Magnavox Co., National Broadcasting 
Co., Tyrex, Inc. 

• * • 

BUTNER, LAWRENCE 

of Albert, Frank-Guenther Law, Inc., was born 
April 17, 1931. He graduated from C.C.N.Y. (BBA), 
and Brooklyn Law School (LLB), and entered adver- 
tising with Katz Agency in their accounting dept., 
and has also held posts with Maxon Inc. and Na- 
tional Export Adv. He is married to Eleanor 
Schwartz, and has two children. 

• • • 

CAIN, MARY KAY 

of McCann-Erickson, Inc., Los Angeles, graduated 
from U.S.C. (AB). She entered advertising with 
Emil Brisacher as secretary and has held posts 
with Dan B. Miner Co.; Batten, Barton, Durstine 
& Osborne, Inc. Married to Marlow Stewart. She 
belongs to Radio-TV Women of Southern Calif. 
Her hobby is amateur radio. Accounts: Adolphs, 
Ltd.; Bell Brand Foods, Inc.; Gordon Bread Co.; 
Coca-Cola; So. Calif, and So. Counties Gas Co.; 
Broadway Dept. Stores, Inc. 

• * * 

CAMBRIDGE, MICHAEL 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born March 26, 1934. He entered advertising with 
SSC&B in 1959, and has held posts with William 
Esty. He is married. He handles the following ac- 
counts: Pall Malls, Vick Chemical. 

• * * 

CAMERIK, GENE 

of Young & Rubicam was born Feb. 5, 1930. He 
attended William & Mary and Cornell Universities, 
BS in 1952, MBA in 1958. First entered advertis- 
ing with Young & Rubicam in 1958, as Outdoor 
Fieldman. He is married and enjoys reading, fish- 
ing and golf. His accounts are: Borden Co., Gen- 
eral Cigar, Franklin Foods, Dictaphone. 



CAMPBELL, C. N. 

head time buyer, Detroit office, of MacManus, John 
& Adams, Inc., was born in 1928. He attended 
Michigan, and entered advertising with Campbell- 
Ewald in 1950, as outdoor field rep. He is married 
to Joanne Hartwick and has two children. He han- 
dles the following accounts: Pontiac Motor Div., 
Cadillac Motor Div., Dow Chemical, Minnesota 
Mining & Mfg., S. S. Kresge Co. 

* • * 

CARVELL, FRANK 

media supervisor of N. W. Ayer & Son, Philadel- 
phia, has previously held posts with Benton & 
Bowles, Biow Co., and Pedlar & Ryan. He is mar- 
ried and has two children. 



CASPERS, STEPHEN J. 

of B.B.D.&.O., was born June 25, 1936. He attend- 
ed William & Mary College. First entered adver- 
tising with BBDO in 1959, as a trainee. He is a 
member of the Pelham Country Club. His hobbies 
are boating and golf: Accounts: Pepsi-Cola, 
Rexall, GE, Ocean Spray, United Fruit Co. 

• • • 

CATHCART, EDNA S. 

of J. M. Mathes, Inc., first entered advertising 
with Young & Rubicam in 1934 as secretary. She 
is a widow with one child and belongs to the 
Radio and Television Executive's Society. She 
handles all accounts. 



COHN, ENID K. 

of McCann-Erickson, Inc., was born June 21, 1930. 
She is a graduate of Syracuse (BS), entered ad- 
vertising with Good Housekeeping Magazine in 
1950, as secretary, and held posts with J. Walter 
Thompson, Cunningham & Walsh, Edward Petry & 
Co. Her hobby is collecting antique Wedgewood 
oottery. She handles the Nestle Co. account. 

* * * 

CLAYPOOL, LAWRENCE C 

of J. Walter Thompson, Chicago, was born Oct. 
10, 1930. Graduated from U. of III (BS), 1952, 
and first entered advertising with Tatham-Laird 
in 1956 as account service manager. Married to 
Lois G. He is affiliated with Chi Psi and the 
Kenyon Club. His hobbies are travel, books, and 
sports. He handles the following accounts: Kraft 
Foods, Oscar Mayer & Co., and Trailways Bus. 

• * * 

COLEMAN, MARIE V. 

of Donahue & Coe, Inc., was born May 30, 1916. 
She attended N. Y. U., entered advertising with 
Charles M. Storm in 1947, as media asst., and held 
posts with Kelly - Nason and Dancer - Fitzgerald- 
Sample. She handles the following accounts: River 
Brand Rice, New York Theaters, Irish Linen Guild, 
Dr. Scholl Products, Carolina Rice. 



170 



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TIME BUYERS AT LEADING ADVERTISING AGENCIES 



COLEN, LARRY 

of Benton & Bowles, Inc., was born May 12, 1932. 
Graduating from NYU (BBS), 1954, he first en- 
tered advertising with Burke Dowling Adams in 
1957 as media assistant and has held posts with 
Al Paul Lefton. He is married and has one 
child. His hobbies are oil painting and photog- 
raphy. Accounts: Prell Concentrate, Charmin Toilte 
Tissues, Stardust Bleach. 



CONWAY, VIRGINIA M. 

of McCann-Erickson, Inc., was born in 1929. She 
entered advertising in 1947, and has held posts 
with Ted Bates, Kenyon & Eckhardt, Bryan Houston. 
She handles the Minute Maid and Coca-Cola 
accounts. 

• * * 

CORBETT, CHARLOTTE M. 

of Doyle Dane Bernbach attended Columbia U., 
MA. First entered advertising with Cecil & Presbrey 
in 1950 as a time buyer. Accounts: American B/C, 
Chemstrand Corp., Coffee Growers of Colombia, 
Dreyfus Fund, French Gov. Tourist, Thorn McAn 
and Volkswagen. 

• * * 

COULTER, FRANK, Jr. 

of Young & Rubicam, Inc., was born Jan. 20, 1905. 
First entered advertising with N. W. Ayer & Son, 
Inc., in 1926 as production assistant. He is mar- 
ried and has one child. He is a member of the 
Bonnie Briar Country Club and the Skytop Club. 
He enjoys sports of all kinds. Accounts: Goodyear 
Tire and Rubber Co., Singer Sewing Machine Co., 
Beechnut-Life Savers Inc., Bristol Myers Co., and 
Sanforized Div., of Cluett Peabody & Co., Inc. 

• * • 

COVERLEY-SMITH, JOHN F. 

of N. W. Ayer & Son, Inc., was born Jan. 1, 1918. 
He graduated from U. of Penna. (BS) in 1938, en- 
tered advertising with Young & Rubicam in 1939, 
as a trainee, and has held posts with Geare-Mars- 
ton, McKee, & Albright, and The Borden Co. He is 
married to Margaret Emhardt and has two children. 
His hobbies are golf and sailing. 

• * • 

CRANDALL, JOHN B. 

Media Planning Director at McCann-Erickson, Inc., 
has held posts with Benton & Bowles and Kudner 
Agency. He handles the following accounts: Nestle 
Co., Simmons, Coca-Cola, McGregor, Mead Paper, 
Atlas Supply Co. 

• • • 

CROOKER, ROBERT H., JR. 

of Campbell-Ewald Co., was born in 1915. He at- 
tended the U. of Michigan, and entered advertis- 
ing with C-E in 1938, in the outdoor dept. He is 
married to Jean Scholl. He handles the following 
accounts: Chevrolet Motors, United Motor Service, 
National Bank of Detroit, Kroger, Detroit Edison. 



CURRAN, JOHN P. 

of Interpublic, Inc., was born June 15, 1935. He 
attended CCNY and first entered advertising with 
Kenyon and Eckhardt in 1954 as estimator, and 
has held posts with Reach-McClinton, MGT Assoc, 
and Kenyon and Eckhardt. Married to the former 
Eileen Farrell. His hobbies are music and hand- 
ball. Accounts: Westinghouse, Minute Maid, John 
Hancock. 

• * * 

DAIGH, DONALD M. 

director of Radio & TV for Henderson Advertising 
Agency, entered the advertising field with Pedlar 
& Ryan. He is married and has five children. 

• * • 

DALTON, PETER J. 

of Donahue & Coe, Inc., was born Oct. 10, 1929. 
He is a graduate of U. of Pa., and entered adver- 
tising with Benton & Bowles, Inc. in 1952, as broad- 
cast buyer. He is married to Joan Potter. His hob- 
bies are sailing, bridge, painting and literature. He 
handles the Arnold Bakers, Burlington Hosiery Co., 
Foster Grant, Kasco Dog Food, and U.S. Tobacco 
Co. accounts. 

• • * 

DAVIDSON, JOHN M. 

of Gardner Advertising Co., was born in 1929. He 
is a graduate of U. of California (BA), and entered 
advertising in 1955 with National Outdoor Adver- 
tising as a field service rep. 



DAVIS, HAROLD A. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born July 17, 1925. He is a graduate of Marietta 
(BA), entered advertising with Benton & Bowles in 
1949, in budget control, and held posts with 
Compton, and Erwin Wasey. He is married and 
has two children. His hobby is wood working. He 
handles the Campbell Soup Co. and Warner 
Lambert accounts. 



DELANO, LESTER A. 

vice president in charge of marketing service at 
North Advertising Agency, attended Amherst, 
Brown, and Chicago (MBA). He entered advertis- 
ing with Gould, Gleiss & Benn Marketing Con- 
sultants. He handles the following accounts: 
Toni, Columbia Foods, Jewel Tea, Gillette Labs. 



DE VITO, GEORGE 

of Weiss & Geller, Inc., was born August 13, 1933. 
He attended' St. John's and Rutgers, and entered 
advertising in 1959, with Weiss & Geller as time 
buyer. He is married to Veronica Kramer, and has 
two children. He handles the following accounts: 
Doeskin, Proctor Silex, American Pharmaceutical, 
Trunz Stores, Yoo-Hoo Beverages, Davega Stores. 



171 



TIME BUYERS AT LEADING ADVERTISING AGENCIES ^m^mammmmmmm 



DIAMOND, LYNN 

of Mogul, Williams & Saylor, Inc., is a graduate of 
Michigan State Normal College. She first entered 
advertising with Cecil & Presbrey in 1950, as execu- 
tive secretary, and held posts with Emil Mogul Co. 
Her hobbies are theatre, double-crestics and bridge. 
She handles the following accounts: Rayco Manu- 
facturing Co., Lite Diet Bread, Esquire Shoe Polish, 
Adams Hats, Roots Motors. 



DOLLARD, WILLIAM P. 

of Young & Rubicam first entered advertising with 
BBD&O in 1928 as junior account exec. He also 
held posts with Dancer, Fitzgerald & Sample. He 
received the Silver Nail Award in 1959, naming 
him Time Buyer of the Year. Married and has 
three sons. His hobby is gardening. Accounts: 
Beechnut, Pine Brothers cough drops, Singer 
Sewing Machine. 



DRANTCH, SEYMOUR 

of Young & Rubicam was born Oct. 18, 1925. At- 
tended City College of N. Y., BBA, 1951. First en- 
tered advertising with Y&R in 1950. He is married 
and has two children. Club affiliations include 
Hewlett Woods Civic Assoc. His hobby is photog- 
raphy. Accounts: Bristol-Myers and Singer Sewing 
Machine Co. 



DRYER, ELLEN K. 

media director of W. B. Doner and Co., was 
born July 21, 1916. She attended Wayne State U. 
and Valparaiso, first entered advertising with 
Century Adv. in 1947 as comptroller. Married to 
Edward T. Dryer. She is affiliated with Women's 
Advertising Club, the Women's City Club and the 
Letitians. Her hobbies are reading, spectator 
sports, and china collections. She handles all 
agency accounts. 



DUCHIN, HAROLD 

Supervisor at BBD&O was born January 27, 1930. 
Attended City College, BBA in 1952. First entered 
advertising with Harry B. Cohen in 1952, as print 
advertising checker. Also held posts with Law- 
rence C. Gumbinner, Doherty, Clifford, Steers & 
Shenfield and Doyle Dane Bernbach. He is mar- 
ried and has one child. He is vice president of 
Alpha Delta Sigma and enjoys photography and 
stamp collecting Accounts: Campbell Soup Co., 
and Bromo Seltzer. 



DUFFY, JOHN J. 

of BBD&O was born Feb. 21, 1937. First entered 
advertising with Wm. Esty Co., Inc., in 1955. He 
is married and has one son. Accounts are: MMM, 
Smith Corona, Chrysler, Pan American Coffee, 
Cream of Wheat, Tupperware. 



DUNIER, LESLIE L. 

vice president in charge of Radio & TV, at Mogul, 
William & Saylor, Inc., was born Sept. 1, 1924. He 
is a graduate of N. Y. U. (BS) 1946, entered ad- 
vertising with Reiss Advertising in 1946, and held 
posts with Sterling Adv., L. L. Dunier Agency, Emil 
Mogul. He is married to Norma Rich and has one 
child. His hobby is golf and he is a member of 
RTES. 

• • • 

DUNLAVEY, MARY E. 

of N. W. Ayer & Son, Inc., attended Columbia and 
N. Y. U., entered advertising with Ruthrauff & Ryan 
as time buyer, and held posts with Pedlar & Ryan, 
Harry B. Cohen, and Aitkin Kynett. Her club affili- 
ations are TV Radio Adv. Club of Phila., Phila. Club 
of Adv. Women, Plays & Players, Phila. Art Alliance. 
Her hobbies are theatre, music, horseback riding, 
swimming, & cooking. She handles the following 
accounts: National Dairy (Sealtest) Products Corp./ 
First Penna. Co. 

• * * 

DURANDO, HARRY J. 

of Donahue & Coe was born Mar. 27, 1932. He 
attended Long Island U., B.S. in 1958. First entered 
advertising with Lennen & Newell in 1958 ai 
assistant buyer. His hobbies are golfing, tennis, 
Hoo Model Trains. He is married. Accounts: E. R. 
Squibbs, Kasco, International Latex, Bankers 
Trust, Foster Grant, Arnold Bakers and Burlington 
Hosiery. 

• * • 

DWYER, MARY 

of Kenyon & Eckhardt Inc., attended Hunter Col- 
lege, and entered advertising with Pedlar & Ryan 
in 1940 as estimator. Her hobbies are theatre, 
movies, reading, opera and concerts. 

• • • 

ECKERT, STUART 

of Doherty, Clifford, Steers & Shenfield, Inc., was 
born Dec. 3, 1932. He is a graduate of N. Y. U. 
(BS) 1953, and entered advertising with Lennen & 
Newell in 1955. He is married. His hobbies an 

sports, photography and traveling. He handles the 
following accounts: Vitalis, Muller Macaroni; Mum 
Deoderant. 

• * • 

EGAN, TONY 

of Young & Rubicam was born Aug. 3, 1936. He 
attended Dartmouth and first entered advertising 
with Y&R in 1958, as a trainee. He has also held 
posts with ABC. He enjoys skiing. Accounts are: 
General Foods, Bakers Chocolate, Bakers Coconut, 
Sanka. 

• • * 

ENGLISH, JAMES R., JR. 

of J. Walter Thompson was born May 1, 1919. 
He is a graduate of Harvard (BA) 1939, entered 
advertising with Young & Rubicam in 1953, as 
media research director, and held posts with A. C. 
Neilson & Co. He is married to Caryl Hadsell and 
has two children. His hobbies are skiing, squash, 
golf and aviation. He handles Lever Bros, account. 



172 



TIME BUYERS AT LEADING ADVERTISING AGENCIES 



EWING, PAUL J. 

of Knox Reeves Adv., Inc., was born Aug. 5, 
1928. Graduating from U. of Minn. (ALA), 1950, 
he first entered advertising with Campbell- 
Mithun in 1951 as assistant time buyer and has 
held posts with A. C. Nielsen Co. and McCulloch 
Corp. He is affiliated with the Maples Ad Club 
and the Legion of Decency, and his hobbies are 
golf, traveling, and reading. Accounts: General 
Mills Refrigerated Foods Div., Cudahy Packing 
Co., Minn. Brewing Co., Minn. Gas Co., Brown- 
berry Ovens, Inc., Pearson Candy Co., F & M 
Bank, McGarvey-Atwood Coffee Co., NAMSB. 

• * • 

FABIAN, MICHAEL R. 

of W. B. Doner, was born Dec. 7, 1932. Gradu- 
ating from Wesleyan U. (BA), 1954, he first en- 
tered advertising with Grey Adv. in 1956 as 
trainee and has held posts with Hudson Pulp & 
Paper Corp. He is married and has one child. 
His hobby is photography. He handles the follow- 
ing accounts: Stella D'oro, R. M. Hollingshead, 
Penn Fruit, Hood Chemical Co., Wilen Wines. 

• • • 

FENNELL, CLARANCE JOHN 

of William Esty Co., was born Jan. 31, 1932. 
Graduating from St. Peters (BS), 1953, he first 
entered advertising with William Esty in 1953 as 
mail boy. He is married and has five children. 
A member of the Ancient Order of Hibernian, 
his hobbies are woodcraft and painting. He 
handles the following accounts: R. J. Reynolds, 
Prestone, Thomas Leeming. 

• * • 

FIELDS, JUDITH 

of Grey Advertising, was born Oct. 31, 1934. 
Graduating from NYU (BA), 1954, she first en- 
tered advertising with Mendelsohn Adv. in 1954 
as girl Friday and has held posts with Sterling 
Advertising. She is married to Norman C. Fields. 
Her hobby is bridge. She handles the Greyhound 
Corp. account. 

• • • 

FINN, FRANK 

of McCann-Marschalk, was born July 21, 1921. 
He is a graduate of N. Y. U. (BS) 1948, entered 
advertising with Compton Advertising in 1949, 
as Radio & TV biller, and held posts with Kudner 
Agency. He is married and has one child. His 
hobby is bowling. He handles the following 
accounts: Coca-Cola, International Nickel Co., 
National Lead Co. 

• • • 

FIRESTONE, JERRY 

of Grey Advertising Agency, Inc., was born April 
9, 1930. He is a graduate of C.C.N.Y. (BBA), en- 
tered advertising with Dancer-Fitzgerald-Sample in 
1950, as media researcher, and held posts with 
Television Magazine. He is married and has two 
children. His hobbies are reading, writing, and 
music. He handles the following accounts: GE, 
Westinghouse, Phillips-Van Heusen, Mennen Baby 
Powder. 



FITZGERALD, PAUL 

of L. C. Gumbinner, was born Dec. 20, 1930. He 
attended NYU, entered advertising with Erwin 
Wasey in 1948 as checker, and has held posts 
with BBD&O, Kenyon and Eckhardt, and NBC. 
Married to the former Barbara Shara, he has 
two children. He is on the Board of Dirs. of the 
Local Civic Assn., and his hobbies are photog- 
raphy and model railroads. Accounts: Block Drug, 
Browne-Vintners, Whitehall Products, Bercut- 
Richards, Red Book. 

• * • 

FLEISCHER, IRWIN 

of Ted Bates and Co., was born June 25, 1931. 
Graduating from U. of Ala. (BA), 1953, he entered 
advertising with D.F.S. in 1956. He is married to 
the former Idamae Cohen and has one child. His 
hobby is photography. He handles the Carter 
Products and Mobil Oil accounts. 

• * * 

FLERI, EDWARD C, JR. 

media supervisor-spot broadcasting, Batten, Barton, 
Durstine & Osborn, Inc., was born May 22, 1925. 
He is a graduate of Hofstra (BA) 1949, and en- 
tered advertising with Benton & Bowles in 1949. He 
is married and has three children. His hobbies are 
gardening and drawing. Accounts: Pepsi-Cola, 
Gallo Wine, Schaeffer Beer. 

• • • 

FOX, LOUIS C, Jr. 

of Young & Rubicam, Inc., was born May 22, 1933. 
He attended Adelphi College, BA, 1956. First en- 
tered advertising with Y&R in 1959, as a trainee. 
He also held posts with WGBB, Freeport, L. I., as 
staff announcer and assistant program dir. Mar- 
ried and a member of Adelphi College Alumni 
Assoc. His hobby is photography. Account: Gulf 
Oil. 

• * • 

FREY, PAT 

of Erwin Wasey, Ruthrauff & Ryan, Inc., Los 
Angeles, was born March 17, 1934. She attended 
Denver U. and first entered advertising with 
Erwin Wasey, Ruthrauff & Ryan, Inc. in 1955 
as estimator. She is married to Joel L. Frey. She 
handles the Los Angeles Soap Co. and Carnation 
Co. accounts. 

• * * 

FRICKE, WILLIAM A. 

associate media director at McCann-Erickson, Inc., 
attended Colgate. He entered advertising with Na- 
tional Outdoor Advertising Bureau in 1927, as 
field man. He handles the following accounts: 
Westinghouse Electric, Canada Nat'l Railway's, 
Hilton Hotels, TransCanada Airline, Look Maga- 
zine. 

• • • 

GANS, JOSEPH C. 

President of Joe Gans & Co., entered the advertis- 
ing agency field with Thwing & Altman in 1947, as 
vice president and Radio TV director, and formed 
his own agency in 1958. He is married and has 
two children. He handles the following accounts: 
Time Magazine, American Heritage, Norkon Phar- 
macol, Inc., Harpers Magazine, Culligon Inc. 



173 



TIME BUYERS AT LEADING ADVERTISING AGENCIES 



^♦^♦'♦♦'♦♦•♦♦'♦♦'♦♦'♦♦'♦♦•♦♦'♦♦•♦♦'♦♦'♦♦'♦♦'♦♦'♦♦'♦♦'♦♦'♦♦'♦♦'♦♦V 



GARRABRANT, N. T. 

media department head at North Advertising 
Agency, attended Northwestern. He entered ad- 
vertising with Toni. He is married and has one 
daughter. He handles the following accounts: 
Englander Co., Gillette Labs, Jewel Tea, Phaezler 

BrOS ' • • • 

GIEBEL, JOHN C. 

of Grey Advertising Agency, Inc., was born Oct. 
31, 1925. He is a graduate of N. Y. U. (BS), en- 
tered advertising with Young & Rubicam in 1949, 
in market research, and held posts with Dancer- 
Fitzgerald-Sample, Cunningham & Walsh, Benton 
& Bowles. He is married to Estelle McCarron and 
has one daughter. His hobbies are tennis and gar- 
dening. He handles the following accounts: The 
Greyhound Corp., GE, Ward Baking Co., Prince 
Gardner, Martinson Coffee. 

• • • 

GLASSER, DOROTHY H. 

of Kastor Hilton Chesley Clifford & Atherton was 
born July 28, 1931. She attended NYU, BA, 1952. 
First entered advertising with Marschalk & Pratt 
in 1953, as research assistant. Also held posts with 
Herschel Z. Deutsch & Co., Inc. Hobbies are the 
theatre and ballet. Accounts: Pharmaco, Inc., 
Roosevelt Raceway, Shulton Inc., Smith Bros, and 
The Lander Co. 

• • • 

GOLDEN, GERARD F. 

of Doyle, Dane Bernbach, Inc., was born Sept. 15, 
1936. He attended the U. of Mississippi, BA, 1958. 
First entered advertising with Benton & Bowles in 
1958, as an estimator. He is a member of Alpha 
Delta Sigma Alumni Club. Hobbies are golf and 
reading. His accounts are: American Airlines, 
Clairol, Olin Mathieson Corp. 

• • • 

GOLDIS, SEYMOUR 

Broadcast Supervisor at McCann-Erickson, Inc., 
was born Oct. 14, 1928. He is a graduate of 
N. Y. U. (BS), 1951, entered advertising with 
National Screen Service Corp. as production asst., 
and held posts with Lennen & Newell and J. 
Walter Thompson. Accounts: Nestle, John Han- 
cock, Look Magazine, Westinghouse Electric. 

• • • 

GORDON, ROSANNE 

of K.H.C.C.&A was born Doc. 19, 1929. Attended 
NYU. First entered advertising with Headley-Reed 
in 1950, as office manager. She has held posts 
with Street & Finney, Product Services, TAA, Inc., 
and Kelinfeld, Heineman, Shaw & Joseph. Her 
hobbies are horseback riding and reading. Ac- 
counts: Grand Union Co., Triple-S Blue Stamps, 
Vic Tanney and Autocrat Coffee. 

• * • 

GRADY, FRANK 

of Young & Rubicam was born Aug. 9, 1919. At- 
tended St. John's U., BA, 1941. First entered ad- 
vertising with Y&R in 1941. He is married to Jan 
Johnson and has 4 children. Hobbies are fishing 
and woodworking. His accounts are Gulf Oil and 
Life Magazine. 



GRANDA, JOSEPH E. 

of McCann-Erickson, was born April 8, 1933. He 
graduated from Pace College (BBA), 1956, and 
entered advertising with Thompson Koch in 1955 
as assistant buyer. He is married and has three 
children. His hobby is modern jazz. He handles 
the Humble Oil and Refining Co. and Esso 
accounts. it + + 

GRAY, JOHN L. 

of J. Walter Thompson Co., was born April 9, 1931. 
He is a graduate of Yale (BS), and entered adver- 
tising with J. Walter Thompson in 1957, as asst. 
time buyer. He is married to Cynthia A. Hunt and 

has two children. His hobbies are reading, pho- 
tography, foreign affairs, tennis. He handles the 
L&M Cigarette account. 

• * * 

GREALISH, EUGENE J. 

of Young & Rubicam, Inc., was born Jan. 17, 1931. 
Attended Queens College, AB. First entered ad- 
vertising with Nat'l Brod. Co., in 1954, as media 
buyer. Also held posts with Hockoday Associates, 
Inc., and Bryan Houston, Inc. He is married and 
has two children. He is a member of the Knights 
of Columbus and enjoys golf and bowling. Accounts 
are: American Home Foods, Dictaphone, General 
Cigar Co., National Sugar Co. 

• • • 

GREDELL, GORDON LEE 

of D'Arcy Advertising Co., Chicago, was born 
May 9, 1929. Graduating from Knox College 
(BS), 1952, he entered advertising with Needham, 
Louis & Brorby in 1954 as media trainee and has 
held posts with Airguide Instrument Co. He is 
married and has two children. Affiliated with 
Phi Delta Theta, Park Forest Tennis Club, and 
American Contract Bridge League, his hobbies 
are tennis, bridge, and golf. He handles the 
American Oil Co. (Standard Oil Div.) account. 

GREY, EDWARD A. 

director and senior vice president in charge of 
media operations at Ted Bates & Co., Inc., entered 
advertising in 1936. He has held posts with the 
Biow Co. • • • 

GREENBERG, GERALD 

of Young & Rubicam was born Sept. 15, 1929. 
Attended Sampson College and Columbia U. First 
entered advertising with Y&R in 1956, as Radio- 
TV commercial coordinator. He has held posts with 
WABC-TV as assistant production manager. He is 
married to Carol Heller and has two sons. His 
hobbies are flying, painting and the stock market. 
He handles the Johnson & Johnson account. 

• * • 

GREENSPAN, CLIFFORD K. 

of Donahue & Coe was born June 22, 1927. He 
attended NYU, B.S. 1951. First entered advertising 
with Reiss Advertising in 1951 as production biller. 
Also held posts with Joseph Reiss Associates and 
Cunningham & Walsh. Married to June Elizabeth 
Homan and has two children. He is a member of 
the Lincoln Republican Club. His hobbies are his- 
tory and music. Accounts: Holland-American Lir? 
Gorham Silver, Schieffelin & Co. 



174 



^♦♦v»v»v» ♦♦♦♦♦♦♦♦♦♦♦♦ ♦♦♦♦♦♦♦ ♦ v* v» ♦♦♦♦♦♦♦♦♦♦♦♦♦ 



TIME BUYERS AT LEADING ADVERTISING AGENCIES 



GROSS, LYNDON W. 

of Guild, Bascom & Bonfigli, Inc., San Francisco, 
was born Jan. 28, 1921. Graduating from U. of 
Mo. (BJ), 1942, he entered advertising with 
Botsford, Constantine & Gardner in 1946 as a 
trainee and has held posts with Compton Adver- 
tising, The Biow Co., and George C. McNutt 
Advertising. Married to the former Ruth Lieber, 
he has three children. Affiliated with the Milline 
Club and Alpha Delta Sigma, his hobbies are 
fishing, golf, and photography. Accounts: Fore- 
most Dairies, Inc., Morton House, Mary Ellen's, 
Mother's Cakes and Cookies, Harry and David. 

• * • 

GRUBER, HERBERT 

media director of Parkson Advertising, was born 
October 24, 1919. He graduated from C.C.N.Y. 
(BBA) in 1942, and entered advertising with The 
Biow Co. in media research. He is married and has 

two children. His hobbies are bridge, gardening. 
He handles the Universal Electrical Appliances. 

• • • 

HANSON, LEE C. 

broadcast supervisor of MacManus, John & Adams, 
Inc., Bloomfield Hills, Mich., office, was born April 
20, 1931. He is a graduate of Michigan State (BA) 
1953, entered advertising with M. J. & A. in 1959, 
as time buyer, and held posts with stations WKMH, 
WILS, WILS-TV. He is married to Janet Good. His 
hobbies are sports and music. 

• • • 

HARABADIAN, LARRY N. 

of Campbell-Ewald Co., is a graduate of the U. of 
Detroit (BS). He entered advertising with C-E in 
1952, in the office service dept. He handles the 
following accounts: Chevrolet Motor Div. of Gen- 
eral Motors, Kroger Co., Detroit Edison. 

• • • 

HARPER, JOY 

of Doyle Dane Bernbach, Inc., Los Angeles, was 
born March 5, 1925. She attended East Texas 
State, (BA). She has held posts with Erwin Wasey, 
Ruthrauff & Ryan. Her hobbies are the theatre 
and painting. Accounts: Crown-Zellerbach, S&W 
Fine Foods, Rainier Beer. 

• • • 

HAUPTMAN, LENORE 

of Grey Advertising, was born Sept. 6, 1934. She 
attended Brooklyn College, entered advertising 
with Grey Advertising in 1959 as estimator, and 
has held posts with Geyer, Morey, Madden & 
Ballard, WOR Radio, and TV Guide. Her hobbies 
are art appreciation and literature. She handles 
the following accounts: Procter and Gamble, 
Revlon, Mennen, Westinghouse. 

• • * 

HAY, GRAHAMN D. 

broadcast media supervisor at Compton Advertising, 
Inc., was born Sept. 10, 1926. He is a graduate of 
Missouri (BA) 1948, (BJ) 1949, and entered adver- 
tising with Biow Advertising in 1950, in media re- 
search. He is married and has one child. His hob- 
bies ar* music and furniture making. 



HELLER, DONALD K. 

of N. W. Ayer & Son, Inc., was born April 29, 1931. 
He graduated from Dickinson (BA) in 1953, entered 
advertising with Warwick & Legler in 1953, as a 
clerk, and held posts with Al Paul Lefton. He is 
married to Barbara Lamb and has one child. His 
hobbies are sports, photography, reading. He han- 
dles the following accounts: Armour, John H. Breck, 
Inc., Hamilton Watch Co. 

• * • 

HOBICORN, GENE 

of BBD&O, was born Feb. 6, 1939. Graduating 
from CCNY (BBA), 1960, he entered advertising 
with BBDcVO in 1960 as media analyst. He is 
married. His hobby is 35 mm photography. He 
handles the E. I. Du Pont De Nemours, Inc. 
(Household Products) account. 

• • • 

HOOKER, MURIEL 

director of broadcast media at Erwin Wasey, 
Ruthrauff & Ryan, Inc., Los Angeles, was born 
July 30. She attended Los Angeles State College, 
entered advertising with Dan B. Miner & Co. in 
1948 as assistant to print media director, and 
has held posts with Foote, Cone and Belding 
and Sunkist. She is married to John M. Hooker. 
Her hobbies are bridge and music. Accounts: 
Carnation Co., Chicken of the Sea, Inc., Wynn 
Oil Co., Frito-Lay, Inc., Albers Milling Co. 

• * • 

HOUGHEY, DOROTHY T. 

of Grey Advertising Agency, Inc., entered adver- 
tising with Biow Co. in 1945, in media research. 
Her hobbies are music and books. She handles the 
Procter & Gamble account. 

• • • 

HUDSON, HENRY 

of Grey Advertising, was born May 6, 1930. 
Graduating from Georgetown U. (BSFS), 1959, he 
entered advertising with Grey Advertising in 
1961 as research analyst. His hobbies are skiing 
and swimming. He handles the Procter & Gamble 
and Greyhound Corp. accounts. 

• • • 

HUELSER, GEORGE W. 

of Doyle Dane Bernbach was born June 9, 1925. 
Attended Duke University, AB, 1947. Also held 
posts with ABC and Maxon, Inc. He is married to 
Mary Brantuas and has two children. He is a mem- 
ber of the Mandalay Civic Assoc, N. Y. Media 
Planners and RTES. Hobbies are hunting, fishing 
and field trials. Accounts: 5-Day Labs., Goodman 
& Sons, Polaroid Corp., Puriton and West End 
Brewing. 

• * • 

HURLEY, GENEVIEVE 

of Young & Rubicam first entered advertising with 
Y&R in 1948 as media assistant. Her accounts are: 
Tek Hughes, Permacel-Bondex, and Chivas Regal 
Whiskey, Tussey. 



175 



TIME BUYERS AT LEADING ADVERTISING AGENCIES ««««»»!«»»»»»«* 



HUTCHINS, OTIS P. 

of McCann-Marschalk Co., Inc., was born July 
5, 1932. Graduating from Colgate U. (BA), 1954, 
he entered advertising with Doyle Dane Bernbach 
in 1956 as a trainee. Affiliated with Down Town 
Glee Club, his hobbies are photography and 
music. He handles the following accounts: Tidy 
House Div. of Pillsbury, Speidel, Scripto, Fram. 

• • • 

JACKMAN, NORMAN G. 

of Campbell-Ewald Co., was born in 1926. He at- 
tended Wayne U., and entered advertising in 1947. 
He is married to Helen Van Den Brouck and has 
four children. He handles the following accounts: 
United Motors Service, General Motors, Detroit Edi- 
son, National Bank of Detroit. 



JACKNOWITZ, ANN 

of Young & Rubicam was born March 11, 1932. 
Attended Hunter College, AB, 1952. First entered 
Advertising with Harry Cohen in 1953. Hobbies: 
Travel and philately. She handles the General 
Foods account. 



JAFFE, JEANE 

of Doyle Dane Bernbach, Inc., entered advertising 
with Joseph Katz Co. in 1950, as media clerk, and 
held posts with J. Walter Thompson and Lennen & 
Newell. Her hobbies are writing and music She 

handles the following accounts: American Airlines, 
Ohrbachs, Lane Co., Bartons, Glendale, Clairol, 
Wear Right, McCall's, El Al Airlines, Olin Mathe- 



JANCO, BETTY 

of Doyle Dane Bernbach attended the U. of Okla. 
First entered advertising with Compton Advt. in 
1955, as a TV estimator. She is married and her 
hobby is coin collecting. Accounts: West End Brew- 
ing, Polaroid, Puritron and 5 Day Deoderant. 

• • • 

JOHNSON, ALLENE L. 

media buyer of Kenyon & Eckhardt, Inc., was born 
Feb. 8, 1936. She entered advertising with Calif. 
Transit Adv. in 1956, as bookkeeper. Her hobbies 
are water skiing and hunting. She handles the fol- 
lowing accounts: L. A. District Lincoln-Mercury Deal- 
ers Adv. Assn., Eastside Beer, Shell Oil Co. 

• • • 
JONES, ARTHUR E., Jr. 

of Young & Rubicam, Inc., was born May 17, 1915. 
He attended Hampden Sydney College. First en- 
tered advertising with Y&R in 1943, as an outdoor 
field rep. He also held posts with Skouras Theater 
Corp. He is married to Jacqueline Cathelin and 
has four children. His hobby is stamps. Accounts: 
Ethyl, Filbert, Piels Beer, Remington, Seagrams, 
Sports Illustrated. 



JONES, EVELYN LEE 

Business manager, Radio-TV at Donahue & Coe, 
Inc., was born August 4, 1910. She attended 
Rochester and Columbia, entered advertising with 
Donahue & Coe, Inc., in 1943, as copy writer, and 
held posts with various motion picture companies. 
She is married. Her hobbies are theatre and read- 
ing. She handles the accounts of MGM, Columbia 
Pictures, Allied Artists, Loew's Theatre, and other 
local N. Y. theatres. 

• • • 

JONES, MARION A. 

of Lennen & Newell, Inc., graduated from Elmira 
College (BA), and entered advertising with Comp- 
ton Advertising in 1946, as an estimator and typist, 
and has held posts with Kastor, Farrell, Chesley & 
Clifford, Benton & Bowles, and Grey Advertising. 
Her hobbies are golf, reading, and sewing. She 
handles the following accounts: Armstrong Rubber 
Co., Reynolds Metals, American Gas Association, 
Paramount Pictures. 

• * * 

JONES, RAYMOND E., Jr. 

of Young & Rubicam, Inc., was born June 22, 1915. 
First entered advertising with Compton in 1937, 
as a trainee. Also held posts with Foote, Cone & 
Belding, CBS-TV and KHOU-TV, Houston. 

• • • 

KAHN, EDWARD D. 

vice president of Victor A. Bennett Co., attended 
Northwestern. He entered advertising with a Boston 
agency. He is married and has two daughters. His 
hobby is golf. He handles the following accounts: 

Harvey's Wines and Sherries, Burlap Council, 
Harbley's Orange Marmelade, BOAC. 

• • • 

KARLAN, ARTHUR E. 

of J. Walter Thompson Co., was born June 11, 1925. 
He is a graduate of Illinois (BS), entered advertis- 
ing with DCSS in 1951, as space buyer, and has 
held posts with Benton & Bowles and Allied Stores. 
He is married to Elizabeth Cohen and has one 
child. His hobbies are song composing, record col- 
lecting, and bowling. He handles the following ac- 
counts: Eastman Kodak, Custom Farms. 

• • • 

KAUFMAN, STUART 

of Donahue & Coe, Inc., was born Oct. 30, 1931. 
He attended NYU, BA, 1954. First entered adver- 
tising with Donahue & Coe, Inc., in 1956. He is 
married and has two children. His hobbies are 
tropical fish, swimming and fishing. He handles 
the Bosco Syrup account. 

• * • 

KEARNS, JAMES 

of Warwick & Legler, Inc., was born December 29, 
1931. He attended N. Y. U., and entered advertis- 
ing with Kenyon & Eckhardt in 1956, as estimator, 
and has also held posts with Dancer-Fitzgerald- 
Sam ole. He is married and has two children. 



176 






TIM£ BUYERS AT LEADING ADVERTISING AGENCIES 



KEARNS, KEN 

of Grey Advertising Agency, was born March 11, 
1922. He is a graduate of the U. of California 
(BA), entered advertising with Compton Advertising, 
and held posts with Biow Adv. He is chief broad- 
cast buyer. * * * 

KELLY, THADDEUS S. 

of McCann-Erickson, Inc., was born Jan. 23, 1924. 
He entered advertising with BBDO in 1940, and 
held posts with Cecil & Presbrey. He is married to 
Anne Fisher and has two children. He handles the 

following accounts: National Biscuit Co., Avis, 
Allied Plastic & Coal Chemical Div., Best Foods, 
Dorothy Gray. 

• • • 

KENNEDY, LOUIS J. 

of Kenyon & Eckhardt, Inc., was born Nov. 20, 
1925. He attended the U. of Pa., and entered ad- 
vertising with A. E. Aldridge Assoc in 1951 as ad- 
vertising trainee. He handles the following ac- 
counts: Nabisco, Beecham Products. 

• • • 

KERWIN, LUCY 

of Kenyon & Eckhardt, Inc., is a graduate of St. 
John's and Columbia, and entered advertising with 
K&E in 1941, as secretary. Her hobbies are swim- 
ming and reading. She handles the following ac- 
counts: Quaker State, Mead-Johnson. 

• • • 

KIZENBERGER, PAUL F. 

of N. W. Ayer & Son, Inc., was born Aug. 10, 1907. 
He entered advertising with H. K. McCann Co. in 
1926 as a clerk, and held posts with Badger Brown- 
ing & Hersey. He is married to Julianna Wenzel 
and has one daughter. His hobbies are gardening, 
fishing, hunting. He handles the following accounts: 
Hills Bros., Pharmaco, International Corres. Schools, 
Armco Steel, Moore Bus. Forms, Container Corp. 

• • • 

KLEIN, MANNY 

media director at W. B. Doner & Co., was born 
Jan. 24, 1926. Graduating from Long Island U. 
(BS), 1950, he entered advertising with Al Paul 
Lefton in 1951 as radio-TV assistant and has held 
posts with Dancer-Fitzgerald-Sample, Cunningham 
& Walsh, and Lennen & Newell. Married to the 
former Beverly Kampf, he has two children. His 
hobby is golf. Accounts: National Brewing, Wil- 
kins Coffee, Coastal Foods. 

• * • 

KOBZA, EDWARD A. 

of Kenyon & Eckhardt, Inc., was born Nov. 18, 
1927. He is a graduate of N. Y. U. (BS) 1953, and 
that year entered advertising with K&E as a clerk. 
He is married and has two children. His hobby is 

9° lf ' • • • 

KOHLER, ARNOLD M. 

of BBD&O, was born Nov. 12, 1936. Graduating 
from CCNY (BA), 1957, he entered advertising 
with Harry B. Cohen in 1957 as estimator. He is 
married. His hobby is photography. He handles 
the following accounts: Ocean Spray Cranberries, 
Smith-Corona Marchant, Bristol Meyers. 



KUTSCHE, ROBERT 

of Geyer, Morey, Madden & Ballard, was born 
April 22, 1927. Graduating from NYU (BA), 1948, 
he entered advertising with Donahue & Coe in 
1950 as biller and has held posts with Benton 
and Bowles, and Lennen & Newell. He is married 
to the former Edna Kaumann. His hobby is 
photography. Accounts: Sinclair Refining, Lehn & 
Fink, B. T. Babbitt, Irish International Airlines. 

• • * 

LAM ARC A, JIM 

of Ted Bates & Co., was born April 30, 1936. 
Graduating from St. John's U. (BA), he entered 
advertising with Dancer-Fitzgerald-Sample in 1957 
as estimator. He is married and has one child. 
Affiliated with the Classic Car Club of America, 
his hobby is free lance writing. He handles the 
Food Manufacturers (M & M's Candies and Uncle 
Ben's Rice) account. 

• • • 

LANGBORT, POLLY 

of Young & Rubicam was born June 29, 1933. She 
attended Adelphi, AB, 1954. First entered adver- 
tising with Y&R in 1956, and also held posts with 
Dumont TV. Accounts: Jell-O Gelatin, Jell-O Pud- 
ding & Pie Filling, Jell-O Instant Pudding, Dream 
Wipp, Jell-O Tapioca. 

• • • 

LEACH, RUTH S. 

of McCann-Erickson, Inc., Chicago, was born 
June 1, 1923. Graduating from U. of Wise. (BA), 
1941, she entered advertising with Young and 
Rubicam in 1947 as secretary and has held posts 
with Edward Petry & Co. and Young & Rubicam. 
Affiliated with the Women's Advertising Club 
and the American College of Radio Crafts, Arts 
and Sciences, her hobbies are golf, theatre, and 
traveling. Accounts: Helene Curtis, Heileman 
Brewery, Coca Cola, Marshall Field, Lewis-Howe 
(Turns). 

• • • 

LEIGHTON, BEN 

of Campbell-Mithun, Inc., was born Feb. 8, 1917. 
He is a graduate of Hamline (BA) 1939, entered 
advertising with C-M in 1955, as production co- 
ordinator, and held posts with stations WEBC, 
WHLB, and KSTP. He is married to Verna L. Sund- 
quist and has two children. His hobbies are 
hunting, sailing and landscaping. He handles the 
following accounts: Northwest Orient Airlines, 
Top Value Stamps, Scott Outboard, Northern 
States Power Co., Land O'Lakes, Montgomery 
Ward. 

• * * 

LEONARD, DONALD E. 

director of media at Fuller & Smith & Ross, Inc., 
was born Npv. 29, 1926. He is a graduate of Co- 
lumbia (BS) 1950, entered advertising with Mar- 
schalk & Pratt in 1946, as Radio-TV field rep., and 
held posts with McCann-Erickson and W. B. Doner. 
He is married to Jane Grey and has three children. 
His hobbies are gardening, music, and reading. He 
handles all accounts. 



177 



TIME BUYERS AT LEADING ADVERTISING AGENCIES 






LEVITAS, BERNICE 

chief time buyer, Foote, Cone & Belding, Los An- 
geles, was born Sept. 26, 1921. She attended 
Northwestern, entered advertising with Vick 
Knight in 1950, as secretary, and held posts with 
Doyle, Dan Bernbach, L. A. She handles the 
following accounts: Tidewater Oil Co., Sunkist 
Growers, Inc., Purex Corp., Seabord Finance Co. 

• * * 

LINTON, DONALD LOWRY 

of BBD&O was born March 6, 1934. He attended 
Amherst College, BA, 1959. First entered advertis- 
ing with BBDO in 1959, as a trainee. His hobby 
is painting. He handles the Campbell Soup 
account. 

• • • 

LIPTACK, WILLIAM E. 

of Young & Rubicam was born June 22, 1933. He 
attended Fordham U., BS, 1956. First entered ad- 
vertising with Y&R in 1960, as media trainee. He 
is married and has one child. His hobbies are golf, 
tennis, and painting. He handles the following 
accounts: Royal McBee, Manufacturers Hanover 
Bank, Johnson & Johnson Products. 

• * * 

LYNCH, THOMAS J. 

of Young & Rubicam was born Sept. 9, 1917. He 
first entered advertising with Newell Emmett Co., 
in 1933. He also held posts with Cunningham & 
Walsh. He is married and has four children and 
is a member of the Forest City Community Assoc. 
His hobbies are bowling and do-it-yourself projects. 
Accounts: American Home Foods, Borden Co., 
General Cigar, Drackett Co., Esterbrook Pen, 
Dictaphone Corp., Drake Bakeries and National 
Sugar. 

• • • 

MacMULLAN, DOUGLAS T. 

of Compton Advertising, Inc., was born Jan. 29, 
1932. He is a graduate of Georgetown (BS), and 
entered advertising with Compton in 1957, as media 

trainee. He handles the Duncan Hines Layer Cake 
mixes account. 

• • • 

MAEDING, FRED 

of Leo Burnett Co., Chicago, was born Aug. 21, 
1930. Graduating from Free U. of Berlin (Ger.), 
1952, he entered advertising with Leo Burnett in 
1958 as research analyst. He is married and has 
two children. Affiliated with the Friends of Berlin, 
his hobbies are photography and music. He 
handles the Kellogg account. 

• • * 

MANELOVEG, HERBERT D. 

v.p., media director of Batten, Barton, Durstine & 
Osborne, Inc., was born Jan. 25, 1925. He is a 
graduate of Pittsburgh (BA) 1948, entered adver- 
tising with WOR in 1949, as a researcher, and 
held posts with Parade Magazine and Benton & 
Bowles. He is married and has two children. 



MARS, JANE 

media buyer of Kenyon & Eckhardt, Inc., was born 
Aug. 8, 1927. She is a graduate of UCLA (BA) 
1948, and entered advertising with Fortnight Maga- 
zine in 1953, as production mgr. She handles the 
following accounts: Max Factor & Co., Reddi-Wip. 

• • • 

MARSHALL, FRANK F. 

of J. Walter Thompson Co., was born Sept. 2, 1924. 
He graduated from Holy Cross (BS) in 1948, Har- 
vard Bus. School (MBA) in 1950, entered advertis- 
ing with J. Walter Thompson in 1951, and held 
posts with Stern Bros. Dept. Store. He is married to 
Lois J. Metcalf and has three children. His hobbies 
are gardening, sports, bridge. He handles the 
Liggett & Meyers account. « 

MARSICH, JOHN PAUL 

of Kudner Agency, Inc., was born Oct. 14, 1916. 
He is a graduate of N. Y. U. (BS) 1939, and en- 
tered advertising with NBC in 1940, as research 
asst. He is married to Gaye Reed. He is a member 
of the Plandome Country Club, and his hobbies are 
music, golf, and automobiles. He handles the fol- 
lowing accounts: Genbel, Colorforms, Fisher Body 
Div. of GM, Sylvania. 

• • • 

MARTI, RUDOLPH O. 

of Campbell-Mithun, Inc., was born Dec. 15, 1926. 
He entered advertising with Radio KPON, Pampa, 
Tex., in 1946, as announcer, and held posts with 
KMMT-TV, Austin, Minn. He is married to Eva La- 
mere and has four children. His hobbies are bowl- 
ing, bridge, fishing and hunting. He handles the 
following accounts: Malt-O-Meal, Top Value Stamps, 
Nash Coffee, Allied Van Lines, N. W. Bank. 

• • • 

MARTINEZ, HOPE 

of Batten, Barton, Durstine & Osborn, Inc., first 
entered advertising with BBDO in 1945, in the 
accounting dept. She is married to John Anzolin 
and has one child. She handles the following 
accounts: American Tobacco Co., Armstrong, First 
Nat'l. Bank. 

• • * 

MATTHEWS, WILLIAM E. 

vice president and director of media relations at 
Young & Rubicam, attended Baylor and Missouri. 
He entered advertising with Y&R in 1944. 

• • • 

MATZ, STANLEY 

research director at North Advertising Agency, en- 
tered advertising with General Paint & Varnish Co., 
as advertising mgr. He handles the following ac- 
counts: Toni, Columbia Foods, Jewel Tea, Gillette 
Labs. • • • 

MAYON, RUTH 

of Fletcher Richards, Calkins & Holden Inc., was 
educated at Los Angeles City College entered ad- 
vertising with Robert J. Black Advertising and then 
went to Hicks & Greist Advertising. Her hobbies are 
dancing, golf and ceramics. She handles the fol- 
lowing accounts: Litton Industries, Republic Supply 
Co., U. S. Rubber and Golden Wes> Broadcasters. 



178 



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TIME BUYERS AT LEADING ADVERTISING AGENCIES 



McAULAY, PEG 

of J. Walter Thompson Co., was born Aug. 2, 1932. 
She attended N. Y. U v entered advertising with 
Compton Advertising in 1950, as media research 
asst., and held posts with Dancer-Fitzgerald-Sample. 
She is married to Stephen F. Byrd. Her hobbies are 
sculpturing and reading. Accounts: Standard 
Brands, Inc., R.C.A., Prince Matchabelli. 

* * * 

McGRATH, DANIEL J. 

of McCann-Erickson, Inc., Chicago, was born 
March 20, 1935. Graduating from St. Mary's (BA), 
1957, he entered advertising with McCann- 
Erickson, Inc. in 1959 as assistant buyer. He han- 
dles the following accounts: Derby Foods, Inc., 
Brunswick, Bell & Howell. 

• • • 

Mcdonald, frank p. 

of D.C.S&S was born Feb. 20, 1936. He attended 
St. John's U., BA, 1960. First entered advertising 
with D.F.S. in 1960, as an estimator. His hobbies 
are basketball, swimming and touch football. Ac- 
counts: Jackson Brewing Co., Narrangansett Beer, 
Shulton, Inc., Copenhagen Snuff, Bristol Meyers. 

McEVOY, NEWMAN F. 

of Cunningham & Walsh, Inc., was born April 7, 
1904. He is a graduate of Catholic U., 1926. He 
handles the following accounts: "21 Brand," Sun- 
shine Biscuits, Inc., American Machine & Foundry 
Co., Andrew Jergens. 

• • • 

McGIVNEY, WILLIAM 

of Compton Advertising, Inc., was born Jan. 7, 
1931. He is a graduate of St. John's (BBA), and 
entered advertising with Compton in 1957, in 
media research. His hobbies are skiing and com- 
munity theatre. He handles the following accounts: 
Duz Soap & Detergent, Asphalt Industry, Sterling 
Beer, Schick Safety Razor. 

* * • 

MELCHER, ETHEL H. 

of McCann-Erickson, Inc., was born May 10, 1925. 
Graduating from Douglass College (BA), 1946, 
she entered advertising with Young & Rubicam in 
1946 as newspaper biller and has held posts 
with Ted Bates, Foote Cone & Belding, and 
Cunningham & Walsh. Her hobbies are horseback 
riding, collecting antiques, and swimming. She 
handles the National Biscuit Co. account. 

MOORE, MICHAEL JAMES 

of Lennen & Newell, Inc., was born Oct. 23, 1934. 
Graduating from St. Lawrence U. (BS), 1956, he 
entered advertising with Lennen & Newell in 
1958 as researcher. He is married. He handles 
the Colgate-Palmolive Co. account. 

MORAN, FRANK 

of Ted Bates & Co. was born Dec. 23, 1928. At- 
tended NYU, BS, 1951. First entered advertising 
with Y&R in 1952, as a trainee. He is married to 
the former Patricia Carey and has two children. 
His hobby is golf. He handles the American Home 
Products account. 



MORTON, ROBERT 

of Kenyon & Eckhardt, was born Nov. 19, 1926. He 
is a graduate of N. Y. U. (BS) 1954, and entered 
advertising with Cohen, Dowd & Aleshire in 1955, 
as estimator. He is married and has two children. 
His hobbies are golf and chess. He handles the fol- 
lowing accounts: Ford Inst., LMDA, Mercury. 

• • • 

MURPHY, JANET 

of L. C. Gumbinner Advertising, was born July 1, 
1914. Graduating from Skidmore College (BS), 
1935, she entered advertising with Blackett- 
Sample-Hummert in 1938 as assistant to the 
the business manager and has held posts with 
MBS, Storer Broadcasting, Robert Meeker Assoc, 
and Newspaper Radio Committee. She is married 
to Ray T. Murphy and has two children. Her 
hobbies are water colors, gardening, and swim- 
ming. Account: American Tobacco Co., Dual 
Filter Taryeton & Roi-Tan Cigars. 

• * * 

NASSE, BETTY 

of Grey Advertising Agency, Inc., entered advertis- 
ing with J. Walter Thompson in 1947, as secretary. 
She has held posts with Joseph Katz Co., H. B. 
Humphrey Co., and Dowd, Redfield & Johnstone, 
Inc. Her hobby is collecting old china and silver. 
She handles the following accounts: Hudson Pulp & 
Paper Corp., Revlon, Inc., Mennen, Martinson's 
Coffee. 

• * * 

NEUGEBAUER, RALPH J. 

media supervisor at Gardner Advertising Co., 
was born February 17, 1928. He is a graduate 
of U. of Missouri (BA), and joined Gardner in 
1956, as media assistant. Accounts: Busch Ba- 
varian Beer, DK Sunway, Purina Feeds, John 
Deere & Co. 

• • • 

NUCCIO, JOHN 

of Doyle Dane & Bernbach was born Oct. 13, 1923. 
Attended NYU, BS, 1944. First entered advertising 
with BBD&O in 1944, as merchandising and out- 
door buyer. Also held posts with Benton & Bowles. 
Married to Mary Reynolds, two children. His 
hobbies are photography and hunting. Accounts: 
Olin Mathieson, American Airlines, Clairol. 

• • • 

NYBORG, RICHARD V. 

media director, J. Walter Thompson, Los Angeles, 
was born March 22, 1930. He is a graduate of 
Bryant College (BS) 1951, entered advertising with 
Time, Inc. in 1953, in market research, and held 
posts with Procter & Gamble Co. His hobbies are 
skin diving and photography. He handles a!l 
accounts. 

• • • 

O'DONNELL CHARLES J. 

of Maxon Advertising, Inc., was born Dec. 23, 
1931. Graduating from St. John's U. (BBA), 1953, 
he entered advertising with William Esty Co., 
Inc. in 1956 as time buyer. His hobby is 
photography. He handles the Gillette Safety 
Razor Co. account. 



179 



TIME BUYERS AT LEADING ADVERTISING AGENCIES 



PALMER, ROBERT 

of Cunningham & Walsh, Inc., was born July 16, 
1930. He attended Fordham, entered advertising 
with Kenyon & Eckhardt in 1954, as estimator, and 
held posts with ABC-TV, Conklin Mann Co. He is 
married. His hobbies are photography, bowling 
and tennis. He handles the following accounts: 
American Cyanamid, Jaguar Cars, Salada Tea, 
A.M.F., Braniff Airways, "21 Brand," Southern 
Railway, Watchmakers of Switzerland. 

• • • 

PANELLA, MARTHA G. 

of N. W. Ayer & Son, Inc., graduated from Colum- 
bia U. (BS) in 1954, entered advertising with Al 
Paul Lefton in 1954, as time buyer, and held posts 
with Preston Enterprises. She is married. Her hob- 
bies are designing and making jewelry, ice 
skating, and dramatics. She handles the following 
accounts: Pharmaco Inc., Breck Shampoos, Feen- 
a-mint Co. • * * 

PANSUTI, JOHN 

of Doyle Dane Bernbach was born Oct. 12, 1930. 
Attended C.C.N.Y., BBA, 1951. First entered ad- 
vertising with Doherty, Clifford, Shenfield in 1951, 
as an estimator. Married and one child. His hobby 
is reading and sports. Accounts: ABC, Chemstrand 
Corp., Cole of California, Coffee Growers of Co- 
lombia, Dreyfus Fund, French Government Tourist 
Affice, Levy & Sons, Ronson, Harbmann Luggage, 
Volkswagen. ir ic i< 

PAPE, ROBERT H. 

Canadian supervisor & U. S. buyer of Compton Ad- 
vertising, Inc., was born April 4, 1931. He is a 
graduate of Nichols (ABA) 1955, and entered ad- 
vertising with Compton in 1956, in media research. 
He is a member of Siwanoy Country Club of 
Bronxville, and his hobbies are bowling, art, and 
photography. He handles the Ivory Soap and 
Crisco accounts. 

• • • 

PARDOLL, ARTHUR S. 

associate media director at Foote, Cone & Beld- 
ing, Inc., was born in 1913. He is a graduate of 
Yale (BA). He is married to Mary Kikoin and has 
three children. He handles the following accounts: 
Clairol, Lever Bros., Imperial Margarine, Pepso- 
dent Paste and Brushes, Equitable Life Assurance 
Society of , U.S. 

• • • 

PARKER, DOUGLAS S. 

of N. W. Ayer & Son, Inc., was born May 21, 
1924. He graduated from Princeton in 1946, en- 
tered advertising with Ward Wheelock Co. in gen- 
eral Radio-TV work, and held posts with Al Paul 
Lefton Co. He is married to Virginia C. Barba and 
has two children. His hobbies are sports, golf. 
* * * 

PASSMORE, JOHN J. 

of Campbell-Ewald Co., was born in 1915. He at- 
tended the U. of Detroit, and entered advertising 
with C-E in 1948, as manager of magazine 
scheduling dept. He handles the following ac- 
counts: Firestone Tire & Rubber Co., Goebel Brew- 
ing Co. 



PAULSEN, ELEANOR I. 

of Young & Rubicam first entered advertising in 
1941, as a clerk. Her accounts are American Home 
Foods, Drackett and Robert Burns Cigars. 

• • • 

PELLENZ, WILLIAM D. 

of McCann-Erickson, Inc., was born in 1925. He is 
a graduate of Syracuse (BS) 1949, and entered 
advertising with McCann-Erickson in 1951. He 
handles the following accounts: Atlas Supply Co., 
Nestle Co. 

• • • 

PERKINS, CHRISTINE M. 

of MacManus, John & Adams, Inc., was born 
July 22, 1924. She attended Wilkes-Barre Business 
College, entered advertising with Cowan & Deng- 
ler in 1947, as media & space buyer, and held 
posts with Nursing World and Donahue & Coe. 
Her hobbies are theatre, sewing, and reading. 
She handles the following accounts: U. S. News 
& World Report, Rheichhold Chemicals, U. S. Air 
Force, White Rock Corp., S. B. Thomas. 

• • • 

PERLSTEIN, ROBERT M. 

network media supervisor at B.B.D&O was born 
June 26, 1930. Graduated from Pace, BBA-Adv., 
1959. First entered advertising with ABC-TV in 
1953, as an account rep. Also held posts with 
CBS-TV. He is married and has one child. 

• • • 

PETER, GEORGE 

of Cunningham & Walsh, Inc., was born Sept. 29, 
1935. He attended C.C.N.Y., and entered adver- 
tising with C&W in 1956, as estimator. His hobbies 
are skiing, boating, swimming, golf, and reading. 
He handles the following accounts: American Ma- 
chine & Foundry, Thos. Cook & Son, Watch- 
makers of Switzerland, 21 Brands, Inc. 

• • ,• 

PETERS, JOYCE 

of Mogul, Williams & Saylor, Inc., attended Drake 
Business College. She entered advertising with 
Harry B. Cohen in 1952, as asst. time buyer, and 
held posts with Katz Agency and American Bcstg. 
Co. Her hobbies are boating and bowling. She 
handles the following accounts: Barney's Clothes, 
Barricini Candy Corp., Breakstone, Gold Medal 
Candy, National Shoes, Howard Clothes, Ron- 
zoni Macaroni. 

• • • 

PETER, MARY DENISE 

of Campbell-Mithun, Inc., Chicago, was born Dec. 
12. Graduating from U. of Chicago (BA, MA), 
1946, she entered advertising with Needham, 
Louis & Brorby, Inc. in 1948 as media clerk and 
has held posts with Foote, Cone & Belding; Grant 
Advertising; and Donahue & Coe. Affiliated with 
the U. of Chicago Alumni Assoc, the Chicago 
Council on Foreign Relations, and the Library of 
International Relations, her hobbies are music 
and travel. Accounts: Wilson & Co., Wilson Sport- 
ing Goods Co., Helene Curtis Industries, Inc. 



180 



TIME BUYERS AT LEADING ADVERTISING AGENCIES 



PETTICK, BEN 

of Product Services, Inc., was born April 19, 1916. 
He entered advertising with Product Svcs. in 1954, 
as regional director. He is married and has three 
children. His hobbies are cards, hiking and camp- 
ing. He handles the following accounts: Roto- 
Broil, Continental, Tech. Tape Corp. 



PICKETT, RICHARD C. 

media supervisor of Foote, Cone & Belding, was 
born Sept. 30, 1929. He is a graduate of Fordham 
(BA) 1952, and entered advertising with William 
Esty in 1954, as time buyer. His hobbies are golf 
and sailing. He handles the following accounts: 
Lever Bros. Co., S. A. Schonbrunn & Co., Menley 
& James Lab. 



PORTERF1ELD, GRACE M. 

of Benton & Bowles, Inc., was born May 16. She 
attended Columbia U., entered advertising with 
Catherine Oglesby in 1945 as media buyer and 
has held posts with Jordanoff Aviation. She is 
married to Charles Clayberger. Affiliated with 
the RTES and the N. Y. Republican Club, her 
hobbies are cranberry bogs and bridge. She 
handles the Maxwell House Coffee account. 



PRANZO, GARY 

of Young & Rubicam was born Dec. 16, 1932. At- 
tended C.C.N.Y., BBA, 1956. First entered adver- 
tising with Cunningham & Walsh in 1956 as an 
estimator. He is married and has two children. He 
is also a member of The Associates. His hobbies 
are records and photography. Accounts: Time 
Magazine, Personal Products, Antigul Whiskey. 



RAMBERG, ARNE N. 

of N. W. Ayer & Son, Inc., was born March 13, 
1930. He attended Pace College, entered adver- 
h'sing with Lynn Baker in 1949, as office boy, and 
held posts with Paul Venze Assoc, and W. B. Do- 
ner & Co. He is married and has two children. 
He handles the following accounts: Corning Glass 
Works, United Air Lines, Du Pont Home Furnish- 
ings, Dill Co. 

• * • 

RASMUSSEN, BERNARD G. 

of Fuller & Smith & Ross, Inc., was born May 27, 
1919. He is a graduate of Fordham (BS) 1946, en- 
tered advertising with Ruthrauff & Ryan in 1946, 
as asst. time buyer, and held posts with Seagram 
Distillers. He is married to Mary Dooley and has 
five children. He handles the following accounts: 
Aluminum Co. of America, Package Machinery, 
Commercial Solvent Corp., M. Polemer, Borden 
Chemical Co. 



REED, ALLAN 

of Grey Advertising Agency, Inc., was born March 
19, 1929. He is a graduate of Pace College (BBA), 
and entered advertising in 1947. He is married 
and has three children. His hobbies are golf and 
photography. He handles the following accounts: 
Block Drug, Palm Beach. 

• • • 

REED, WALTER J. 

of Foote, Cone & Belding, was born March 14, 
1933. Graduating from Brooklyn College (BS), 
1956, he entered advertising with the Katz 
Agency in 1956 as biller and has held posts with 
Cohen & Aleshire, Inc. He is married and has one 
child. He is affiliated with the Men's Club, the 
Brooklyn Infants Home, and the Knights of 
Pythias. Accounts: Liebmann Breweries, TWA, 
Angustora Wuppermann, Inc. (Bitters). 

REINECKE, WALTER 

of Batten, Barton, Durstine & Osborn, Inc., was 
born May 24, 1931. He attended the U. S. Naval 
Academy, and entered advertising with William 
Esty Co. in 1949. He is married to Marianne Krae- 
mer and has two children. He handles the Lever 
Brothers account. 

• • • 

REINER, MORT 

of Hicks & Greist, Inc., was born July 21, 1926. 
Graduating from Syracuse U. (BS), 1950, he en- 
tered advertising with Pedlar & Ryan in 1950 as 
assistant time buyer and has held posts with the 
Biow Co., Product Services, Inc., and Glamorene, 
Inc. Affiliated with the Academy of Television of 
Arts and Sciences, his hobbies are record collect- 
ing, carpentary, and swimming. Accounts: Taylor- 
Reed, Westclox, Endicott-Johnson, Stahl-Mayer, 
Williams Furniture, Dixon. 

• * * 

REISENBACH, SANFORD E. 

of Grey Advertising Agency, Inc., was born May 
13, 1932. He is a graduate of N. Y. U. (BS), en- 
tered advertising with Dancer-Fitzgerald-Sample 
in 1952, as a trainee, and held posts with Trans- 
portation Displays and S. R. Leon Co. He is mar- 
ried and has two children. He handles the follow- 
ing accounts: Martinson Coffee, Revlon, Block 
Drug Co., Hudson Pulp & Paper Co. 

• • • 

REISS, BERNARD M. 

of Friend-Reiss Advertising, was born Jan. 13, 
1910. He graduated from Hebrew Technological 
Institute (EE), 1931. Married to the former Sally 
Rodway, he has two children. His hobbies are 
hunting and fishing. 

• • • 

RENFRO, HARRY K. 

director of Radio & Television for D'Arcy Adver- 
tising Co., St. Louis office, was born in 1915. He 
entered the advertising field in 1951. He is mar- 
ried and has one child. He handles the following 
accounts: Budweiser, Banquet Canning Co., Inter- 
national Shoe, Brooks Foods, Laclede Gas, Lin- 
coln Engineering, McQuary Norris Mfg. 



181 



TIME BUYERS AT LEADING ADVERTISING AGENCIES t 






REYNOLDS, DWIGHT S. 

of Campbell - Mithun, Chicago, attended Lake 
Forest College. He first entered advertising with 
Calkins & Holden in 1951 as assistant radio-TV 
director and has held posts with American Broad- 
casting Co. and Young & Rubicam. He is married 
and has two children. Affiliated with the Broad- 
cast ADV Club of Chicago, his hobbies are music, 
woodworking, and skating. Accounts: Kroger Co., 
American Bakeries, Borden Milk, P & G, Zenith 
radio and TV, Hammond Organ. 

* * * 

RIEMENSCHNEIDER, ROBERT R. 

chief time buyer of Gardner Advertising Co., was 
born in 1928. He is a graduate of Northwestern 
(BS), entered advertising with Schwimmer & Scott, 
Inc., in 1950, as copywriter, and has held posts 
with North Advertising. He is married to Polly 
Caylor and has three children. 

* * * 

RIND, NATE 

of Doyle Dane Bernbach, Inc., was born Feb. 28, 
1931. He is a graduate of Brooklyn College (BA) 
1953, (AAA) 1957, and entered advertising with 
Foote, Cone, & Belding in 1956, as media research 
asst. He is married and has two children. His 
hobby is books. He handles the following ac- 
counts: Polaroid, Venus Pen & Pencil Corp., 
Utica Club Beer, Goodman's Noodle Products, and 
Five-Day deodorant. 

* * • 

ROBERTS, MARCIA 

of Young and Rubicam attended Syracuse U. She 
first entered advertising with Y&R in 1952, as a 
statistical clerk. Accounts: Time International, 
P & G Cheer, Life Magazine. 

* • * 

ROLFES, FRANK P. 

of Campbell-Mithun, Inc., was born Feb. 6, 1929. 
He is a graduate of Loyola of Chicago (BA) 1950, 
U. of Chicago (MAB) 1958, entered advertising 
with CBS Radio in 1954, as sales service mgr., and 
held posts with Blair-TV Assoc, and Katz Agency. 
He is married to Julie K. Young. He is a member 
of the Illinois Athletic Club, and his hobbies are 
skiing, handball and golf. 

* • • 

ROSS, DONALD M. 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born May 2, 1928. He entered advertising with 
SSC&B in 1956, as media research assistant. His 
hobbies are designing and constructing settings 
for model theatre, theatre-going, and making 
home movies. He handles the following accounts: 
Lipton Tea, Block Drug Co. — Nytol, Py-Co-pay 
tooth brushes, green mint, Bulova Watch Co., 
This Week Magazine. 

* * • 

SACHS, JEROME M. 

media director for Doyle, Dane & Bernbach was 
born Aug. 25, 1928. He graduated CCNY, B.A.A. 
1955. He first entered the agency business with 
J. D. Tarcher & Co. in 1945, and was also with 
Cecil & Presbrey and Franklin Bruck. 



SAGERMAN, JOYCE B. 

of Compton Advertising, Chicago, was born May 
30, 1935. Graduating from U. of Wise, and 
Roosevelt (BA), she first entered advertising with 
Wherry, Baker & Telden in 1957 as media as- 
sistant. She is married to Dr. A. Sagerman. She 
handles the American Dairy Assoc, and the 
Quaker Oats accounts. 



SANDBERG, CARL 

assistant time buyer of Compton Advertising, Inc., 
was born June 19, 1937. He is a graduate of 
Seton Hall (BS) 1958, and entered advertising 
with Compton in 1959, as trainee. His hobbies are 
golf, bowling, politics, basketball, and the saxo- 
phone. He handles the following accounts: Crisco, 
Comet, Duncan Hines, Gleem. 

* * * 

SANNO, ALFRED R. 

media director at McCann-Frickson, Inc., was born 
in 1925. He is a graduate of Dartmouth (BA) 
1946, entered advertising with Young & Rubicam 
in 1948, and later held posts with BBDO. He is 
married to Linda Ciccarelli and has two children. 
Accounts: Minute Maid, John Hancox, Magnavox, 
Owens Corning Fiber Glass, National Broadcast 
ing Co. 

* * * 

SANTONI, WILLIAM 

of Cunningham & Walsh, Inc., was born Aug. 27, 
1929. He is a graduate of Florida (BS), entered 
advertising with Ruthrauff & Ryan in 1955, as 
media statistician, and held posts with Dancer- 
Fitzgerald-Sample. He is married to Amy Rivers 
and has two children. He handles the following 
accounts: Folger Coffee, American Home Prod- 
ucts, Sunshine Biscuits. 

* * • 

SCALA, JAMES M. 

of Young & Rubicam was born Jan. 12, 1930. At- 
tended Hamilton, AB, 1951. First entered adver- 
tising with Y&R in 1953, as a trainee. He handles 
the General Foods Corp., account. 

* • • 

SCHOENFELD, JAY B. 

broadcast supervisor at McCann-Erickson, Inc., 
was born April 16, 1931. He attended C.C.N.Y., 
and entered advertising with Ted Bates, He han- 
dles the following accounts: Avis, Corn Products, 
Tyrex, Lehn & Fink and Savings & Loan Foun- 
dation. 

* * • 

SCHUBERT, GENEVIEVE 

of Compton attended Barnard College. She first 
entered advertising with Badger, Browning & Her- 
sey in 1945, as an estimator. Also held posts with 
Ted Bates. Her hobbies are portrait drawing, tra- 
vel and languages. Accounts: N. Y. Life, Reming- 
ton Rand, Sterling Drug and P&G. 



182 



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TIME BUYERS AT LEADING ADVERTISING AGENCIES 



SCHUEBEL, REGGIE 

V.P., Network Relations at Guild, Bascom, Bon- 
figli, Inc., entered advertising with Duane Jones 
Co. in 1942, as radio director. He held posts with 
Biow Co. and Norman, Craig & Kummel. His club 
affiliations are RTES and Radio Pioneers. He 
handles the Ralston account. 



SEGALL, JOEL 

of Compton was born Jan. 27, 1937. He attended 
the U. of Illinois, BS, 1959. First entered advertis- 
ing with Compton in 1960. He is married and has 
one child. He is a member of Alpha Epsilon Pi, 
Alpha Kapper Psi, Alpha Delta Sigma and AFA. 
His hobbies are baseball and music. Accounts: 
P&G, Crisco, Pink Ribbon Dreme, Consolidated 
Cigar's LaPalina and Lovera, Ivory Liquid. 



SEMONS, STEVEN L. 

of Young & Rubicam was born March 19, 1933. 
Attended C.C.N.Y., BBA, 1955. First entered ad- 
vertising with Cunningham & Walsh in 1953. He 
is married and has two children, Bonnie and Andy. 
His hobby is chess. Account: General Foods. 

• • * 

SENATORE, CARRIE 

of J. Walter Thompson Co., was born March 12, 
1929. She entered advertising with BBD & O in 
1947, as secretary. Her hobbies are dramatics 
and skiing. She handles the following accounts: 
R. T. French, Liggett & Meyers, Beecham Products. 

* • • 

SHAHINIAN, DOROTHY 

of Fuller & Smith & Ross, Inc., is a graduate of 
Syracuse (BA) 1949, and entered advertising with 
F&S&R in 1953, as estimator. Her hobbies are 
piano and golf. She handles the following ac- 
counts: Commercial Solvents Corp., Grumman Air- 
craft, Coals & Clark, Inc., W. Va. Pulp & Paper 
Co., Fuller Brush Co. 



SHAPIRO, MARVIN B. 

of BBD&O was born Feb. 25, 1933. Attended 
Ithaca College, BS, 1956. First entered advertising 
with Weiss & Geller in 1956, as a buyer. Also 
held posts with Grey Advertising. Married ta the 
former Naidia Berman and has one child. He 
handles the Pepsi-Cola and B. F. Goodrich ac- 
counts. 

• • * 

SHEPPARD, RICHARD 

Broadcast Supervisor at MacManus, John & 
Adams, Inc., was born March 19, 1932. He is a 
graduate of Wooster (BA) 1954, entered advertis- 
ing with Brooke, Smith, French & Dorrance in 
1956, as traffic coordinator, and held posts with 
W. B. Doner. His hobbies are swimming, music, 
and theatre. He supervises all accounts. 



SHIMA, JOHNF. 

Media Director at Kenyon & Eckhardt, Inc., was 
born Nov. 28, 1929. He attended N. Y. U., entered 
advertising with Kenyon & Eckhardt in 1947, as 
checking clerk. His hobbies are opera and sail- 
ing. He is married and has three children. Ac- 
counts: Max Factor, Lincoln -Mercury Dealers, 
Reddi-Wip. 

* • * 

SILVERMAN, ALAN 

of Norman, Craig & Kummel,*was born May 17, 
1934. Graduating from Indiana U. (BS), 1956, he 
entered advertising with Dancer-Fitzgerald-Sample 
in 1956 and has held posts with Kenyon & 
Eckhardt. His hobbies are sailing and skiing. He 
handles the Colgate-Palmolive Co. account. 

* • • 

SLATTERY, ANNE H. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born March 21, 1928. She is a graduate of Col- 
lege of New Rochelle (BA) 1948, entered adver- 
tising with Geyer, Newell & Ganger in 1950, and 
held posts with Robert B. Grady Co., and CBS TV 
Network. She is married to Robert Bayley. Her 
accounts are American Tobacco Co., Armstrong 
Cork, Philco, U. S. Steel, B. F. Goodrich. 

* • • 

SMITH, JACK 'JOHN 7 J. 

of B.B.D&O was born May 26, 1931. Attended 
Fordham U., BA, 1953. First entered advertising 
with Ruthrauff & Ryan in 1953. Also held posts 
with S.S.C&B and Lennen & Newell. Accounts: 
Dodge, Armstrong Cork, First Nat'l. City, Liberty 
Mutual, Phoenix Mutual, N.Y. Racing, GE, Greater 
N.Y. Fund. 

* • * 

SPARKS, HENRY L. 

of Young & Rubicam was born Sept. 24, 1909. At- 
tended Williams College. First entered advertising 
with Young & Rubicam in 1930. Married the former 
Mary Peelle and has four children. He is a mem- 
ber of the Mt. Kisco Country Club. Accounts: GE 
Major, Moore McCormack, International Silver, 
Metropolitan Life, Simmons, Norcross, GE Radio- 
TV, Johnson & Johnson, Hendredon, Manufacturers 
Trust and Royal 

* * • 

SPERO, JAMES M. 

of Tatham-Laird, Chicago, was born May 27, 
1933. Graduating from Union College (AB), 1955, 
he entered advertising with Kenyon & Eckhardt 
in 1955 as media assistant and has held posts 
with McCann-Erickson. He handles the Butter-Nut 
Foods Co. and Clark Oil accounts. 

* • • 

SPRUYTENBURG, FRED 

of Sullivcm, Stauffer, Colwell & Bayles, Inc., was 
born July 22, 1932. He graduated from Pace 
(BBA), and entered advertising with SSC & B in 
1956. He handles the following accounts: Ameri- 
can Tobacco Co., Bulova Watch Co., Whitehall 
Labs. 



183 



TIME BUYERS AT LEADING ADVERTISING AGENCIES 






ST. GEORGES, JOSEPH F. 

of Young & Rubicam was born June 4, 1926. At- 
tended Yale, BA, 1948. First entered advertising 
with St. Georges & Keyes in 1950, as copy-contact. 
Also held posts with WOR-TV and Time Mag., 
Married and has five children. Accounts: Reming- 
ton, Tuffy Cosmetics, Filbert, Lipton, Permacel, 
Piels Beer. * • * 

STAAB, WALTER E. 

of Kenyon & Eckhardt, Inc., was born April 12, 

1933. Attended Rutgers University and Farleigh 
Dickinson, BA, 1955. First entered advertising with 
McCann-Erickson in 1956, as media-research an- 
alyst. Accounts: Beecham Products Inc., Brylcreem, 
Silvikrin and MacLeans. 

• * * 

STACK, JAMES 

of Young & Rubicam, Inc., was born May 11, 1923. 
Attended Fordham U. and NYU, BS, 1949, and 
MBA, 1953. First entered advertising with Y&R in 
1953, as media operations supervisor. Married and 
has two children. Hobbies are sports and wood- 
working. Accounts: Drackett, General Cigar, 
American Home Foods. 

* • • 

STANNARD, ISABELLE 

of Daniel & Charles, was born Sept. 16, 1929. 
She attended Hofstra College, entered advertis- 
ing with J. M. Mathes in 1946 as estimator and 
has held posts with J. Walter Thompson, Biow 
and Ogilvy and Benson & Mather Her hobbies 
are jazz, sewing, reading, and ballet. Accounts: 
Fresh Deodorant, Supp-hose Stockings, Miles 
Shoes, Pez Candy, Kayser Stockings, Canada and 
Amsco Sponge. * ^r -^ 

STARK, JOAN G. 

Supervisor of Spot broadcasting at Grey Adver- 
tising Agency, Inc., was born July, 1931. She 
entered advertising with William H. Weintraub 
in 1950, as estimator and held posts with Harris 
& Whitebrook. Her hobbies are horseback riding 
and boating. She supervises all accounts. 

* * • 

STONE, ROBERT M. 

of Compton Advertising, Inc., was bom April 3, 

1934. He is a graduate of Michigan State (BA), 
and entered advertising with Compton in 1959, as 
media trainee. He is married and has two chil- 
dren. His hobbies are golf, reading, music, and 
athletics. He handles the following accounts: 
Crisco Oil, Purifon Oil, El Producto Cigars, Curtis- 
Wright Corp., N. Y. Stock Exchange. 

• * • 

STRASSMAN, NORMA C. 

of Chirurg & Cairns, Inc., was born July 22, 
1924. She attended N.Y.U., entered advertising 
with Young & Rubicam in 1948 as estimator, and 
held posts with Dancer-Fitzgerald-Sample, Cun- 
ningham & Walsh, and Doherty, Clifford, Steers 
& Shenfield. Her hobbies are golf, swimming, and 
skiing. Accounts: Binney & Smith (Crayola Cray- 
ons), Eaton Paper Corp., Dynel Div. of Union 
Carbide Corp., Adlerney Dairy Co., Chatham 
Blankets. 



STUMBO, PHILIP A. 

of McCann-Erickson, Inc., was born August 17, 
1934. He attended Fordham and C.C.N.Y., entered 
advertising with Biow-Beirn-Toigo in 1954, as 
Radio-TV spot biller, and held posts with WABC- 
TV, Ted Bates. His hobbies are skiing, opera, the- 
atre, ice skating and tennis. He handles the fol- 
lowing accounts: Westinghouse Electric, John 
Hancock, Look — Cowles Magazines. 



SULLIVAN, JEANNE 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born Oct. 4, 1924. She entered advertising with 
Duane Jones, Co. in 1954, as secretary, and has 
held posts with Reggie Schuebel, Inc., and Nor- 
man, Craig & Kummel. She handles the following 
accounts: Carter Products, Rise Shave Cream, 
All Detergent. 

* • • 

SULLIVAN, WALTER E., Jr. 

of Doyle, Dane, Bernbach, Inc., was born May 18, 
1925. Attended Columbia U., AB in 1948, MA in 
1950. First entered advertising with Benton & 
Bowles in 1953, as media analyst. Also held posts 
with Foote, Cone & Belding and Royal Typewriter 
Co; Married and has 4 children. Hobbies are 
Music, Golf and Tennis. Accounts: Yardley of Lon- 
don, The Lane Co., Warner Bros. Foundations, 
Ohrbach's Glendale Knitting Corp. 



SWART, RICHARD E., Jr. 

of B.B.D&O was born August 4, 1934. Attended 
Williams College, BA, 1956. First entered adver- 
tising with B.B.D&O in 1956, as a trainee. Married 
to the former Jo Anne Schien, he has two children. 
Accounts: MMM, Minneapolis Honeywell, Chun 
King, National Presto, Toro, Investors Diversified 
Services. 

* * • 

SYERS, ROBERT J. 

of BBD & O, was born June 1, 1936. He at- 
tended C.C.N.Y. and entered advertising with 
BBD & O in 1954 as research trainee. He is 
married. Affiliated with the FM Radio Society, 
his hobby is skiing. He handles the following 
accounts: DuPont, Philco, Pan American Coffee 
Bureau, Hit Parade Cigarettes. 



TELEKI, MARGOT 

of Reach, McClinton, was born May 24. Grad- 
uating from New England Conservatory of Music 
(BA), 1951, she entered advertising with Edward 
Kletter Assoc, as estimator and has held posts 
with Norman, Craig & Kummel and J. Walter 
Thompson. Accounts: Prudential, Standard Brands, 
Hudson, Pabst, Speidel, Ford Motor, International 
Latex, Syracuse China, Berlitz, Breck, Willy's, 
Maidenform, Champion Spark Plugs, Colgate, 
Vanity Fair, N. J. Bell, Isodine. 



184 



TIME BUYERS AT LEADING ADVERTISING AGENCIES 



THULIN, KATHERINE 

of Campbell-Mithun, Inc., was born Oct. 1, 1931. 
She is a graduate of Minnesota (BA), and entered 
advertising with Bulmer-Johnson in 1953, as secre- 
tary. Her hobby is skiing. She handles the follow- 
ing accounts: Larsen Co., Northern States Power 
Co., Minneapolis Symphony. 

• • • 

TILLMAN, SHARON 

of Smith/Greenland Co., Inc. was born Dec. 27, 
1934. Graduating from U. of Miami (BA), 1956, 
she entered advertising with Monroe Greenthal 
Co. in 1957 as assistant space buyer. She is mar- 
ried to Mel Tilman. Writing short stories is her 
hobby. Accounts: Downyflake Foods, Inc., Melnor 
Industries, Milady Food Products, Weldon Farm 
Products, S. W. Farber, I. Rodeach & Sons, Wag- 
ner Baking Corp. 

• • • 

TREA, RICHARD 

of Kenyon & Eckhardt, Inc., was born Nov. 17, 
1926. He is a graduate of Dickinson (BA) 1952, en- 
tered advertising with Benton & Bowles in 1952, as 
media research analyst, and held posts with Carl S. 
Brown Co., Inc. He is married and has one child. 
He handles the following accounts: Harold F. 
Ritchie, National Biscuit Co., Pepsi-Cola Co. 

• * • 

TREGRE, JEANNE M. 

of J. Walter Thompson, attended St. John's U., 
BA. First entered advertising with Ogilvy, Benson 
& Mather, Inc. Accounts: Mentholatum, Brillo, 
Pan-American. 

• • • 

TUFTY, JAMES V. 

of Young & Rubicam, Inc., Los Angeles, was born 
March 11, 1929. Graduating from Michigan State 
U. (BA), 1952, he entered advertising with Young 
& Rubicam in 1956 as outdoor field representa- 
tive. Affiliated with the Overseas Press Club and 
the Madison Ave. Rod & Gun Club, his hobbies 
are photography, riding, and swimming. He 
handles the Union Oil Co. of Calif, account. 

• • • 

TULLY, TIM 

of Compton Advertising, Inc., was born May 10, 
1932. He is a graduate of Williams (BA), and en- 
tered advertising with Ted Bates in 1958, as mail- 
r oom trainee. His hobbies are theatre and tennis. 
He handles the Ivory Liquid account. 

• * * 

TWIDDY, JOHN W. 

of MacManus, John & Adams, Inc., was born Dec. 
2, 1931. He attended Western Maryland College, 
entered advertising with Foote, Cone & Belding in 
1955, as asst. media buyer, and held posts with TV 
Guide. He is married to Mary Kraft and has two 
children. He handles the following accounts: Good 
Humor Corp., MMM, S. B. Thomas, White Rock 
Corp., Van Munching Imports, U.S. Air Force. 



VANDERWARKER, GORDON G. 

media Manager of Donahue & Co., was born 
March 15, 1915. Attended Wesleyan U., BA, 1936. 
First entered advertising with NBC in 1937, as re- 
search clerk. Also held posts with ABC, Benton & 
Bowles, BBD&O, Needham, Louis & Brorby. Ac- 
counts: Corn Products, Gorham Silver, Holland- 
America Line, Business Week, Schieffelin & Co. 

• • * 

VERNON, FRANK J. 

of Cunningham & Walsh, Inc., was born March 4, 
1933. He is a graduate of Penn State (BA), and 
entered advertising with C&W in 1959, as estimator. 
He is married to Annette Galbavy and has one 
child. His hobbies are reading and sports. He han- 
dles the Folger Coffee account. 

• * * 

VILMURE, MARION 

of Fletcher Richards, Calkins & Holden, was born 
July 17. She attended U.S.C., entered advertising 
with Smith, Bull & McCreery in 1948 as secretary, 
and has held posts with Barnes Chase Co., Roy 
S. Durstine, and Stromberger, Lavene & McKenzie. 
She is married to Richard A. Vilmure. Affiliated 
with Advertising Club of L.A., Radio and TV 
Women of So. Calif., L.A. Advertising Women, 
and Advertising Assoc, of the West, her hobbies 
are Spanish and traveling to Mexico. She handles 
all radio and TV accounts. 

• • • 

VITT, SAM B. 

v.p. and media dir. of Doherty, Clifford, Steers & 
Shenfield, was born Oct. 23, 1926. He is a gradu- 
ate of Dartmouth (BA) 1950, entered advertising 
with CBS in 1950, as a trainee, and has held posts 
with Benton & Bowles. He handles the following ac- 
counts: Bristol-Myers, Grove Labs, Paton McCormick, 
The Borden Co., Sonotone, Chemway, Noxema, 
Standard Triumph, Kimberly Clark, Borden. 

• • • 

WALLER, RICHARD J. 

of Ted Bates & Co., was born Feb. 23, 1933. He 
attended N.Y.U. and entered advertising with 
Donahue & Co. in 1956 as research assistant. He 
is married. Equitation is his hobby. He handles 
the Carter Products, Inc. and Mobil Oil Co. 
accounts. 

• • • 

WALLOWER, TED P. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born Jan. 21, 1918. He is a graduate of Missouri 
(BA) 1939, entered advertising with Bermingham 
Castleman in 1948, in accounting, and held posts 
with Morey Humm & Johnstone. He handles the 
following accounts: Du Pont, Pfeiffer's. 

• * *' 

WALSH, DOLAN J. 

of D'Arcy Advertising Co., St. Louis office, attended 
St. Louis U. He entered advertising with D'Arcy in 
1951, in the outdoor dept. He is married and has 
one child. He handles the following accounts: An- 
heuser Busch, The Reardon Co., Bondex-Diamex, 
Krey Packing Co., International Shoe. 



185 



TIME BUYERS AT LEADING ADVERTISING AGENCIES 



WARD, ALAN M., Jr. 

of Young & Rubicam was born August 13, 1933. 
Attended NYU. First entered advertising with Y&R 
in 1956/ as a trainee. Married to the former Joan 
Robertson he has one son. His hobby is boating. 
Accounts: Beech-Nut Baby Foods, Singer Sewing 
Machine Co. 

• * * 

WARNER, JOHN A. 

of Young & Rubicam was born May 17, 1926. At- 
tended Pace College, BBA, 1952. First entered ad- 
vertising with Y&R in 1952, as a trainee. He also 
held posts with Pictures Inc. He is married and 
has three children. His hobby is refinishing old 
furniture. Accounts: Gulf Oil Corp., and General 
Electric. 

* * • 

WARREN, HENRY E., JR. 

of D'Arcy Advertising, Chicago, was born Dec. 
29, 1936. Graduating from U. of Fla. (BS), 1959, 
he entered advertising with Leo Burnett in 1959 
as a trainee. Affiliated with the Sports Car Club 
of America, American Skydivers, and Sunshine 
Skindiving Assoc, his hobbies are sports car 
racing, skydiving, and skindiving. He handles the 
American Oil Co. account. 

* * • 

WEIGL, VIRGINIA C. 

of Fuller & Smith & Ross, Inc., was born May 
30th. She attended N.Y.U. and Columbia, en- 
tered advertising with BBD & O in 1951 as as- 
sistant time buyer, and has held posts with Hicks 
& Greist, Inc. and Roy S. Durstine, Inc. Married 
to Paul Weigl, she has two children. Accounts: 
Pacific Ocean Park, McCulloch Motors, Fairfield 
Laboratories, Ducommon, General Electric, Kal 
Kan Dog Food. 

* * * 

WEISS, FREDERICK C, Jr. 

of Young & Rubicam was born July 16, 1926. At- 
tended Tufts U., BNS, in 1946 and AB in 1948. 
First entered advertising with Y&R in 1948. Also 
held posts with Fairchild Camera and Instrument 
Corp. Accounts: P&G, GE, The Travelers Insurance 
Cos. 

* * * 

WEYMOUTH, E. G., JR. 

of Kudner Agency, Inc., was born Aug. 15, 1917. 
He attended Lehigh, entered advertising with Kud- 
ner in 1939, as trainee, and held posts with Col- 
gate-Palmolive Co. He is married to Rachel Williams 
and has two children. He is a member of the 
Bronxville Field Club and the Rear Guards. He han- 
dles the following accounts: Goodyear, Fisher 
Div. of GM, Color-forms. 

* * * 

WHITE, WILLIAM G. 

of Cunningham & Walsh, Inc., was born Oct. 24, 
1918. He is a graduate of U. of Toronto (BA), en- 
tered advertising with CFRB in 1939, in sales, and 
held posts with Benton & Bowles and Pedler & 
Ryan. He is married to Patricia Anderson and has 
three children. His hobby is community activities. 
Accounts: American Export Line, Wheeling Steel 
Corp., St. Regis Paper Co. 



WIDHOLM, ROBERT 

broadcast media supervisor at Doherty, Clifford, 
Steers & Shenfield, was born March 21, 1924. He 
is a graduate of Dartmouth (BA) 1947, and en- 
tered advertising with Lennen & Mitchell in 1948, 
as trainee. He handles the following accounts: 
Bristol-Myers, Anness, Ipana, Minute Rate, Stand- 
ard Triumph. 

* • • 

WILSON, JAMES K. 

of Campbell-Mithon, Minneapolis, was born Oct. 
26, 1933. Graduating from U. of Notre Dame 
(BS), 1955, he entered advertising with Campbell- 
Mithun in 1956 as radio-TV production coordi- 
nator and has held posts with WCCO radio. 
Married to the former Teresa Badger, he has four 
children. His hobbies are audio, woodworking, 
sailing, and golf. Accounts: Pillsbury's Refriger- 
ated Products and Best Flour, Northwestern 
National Bank, Marigold Foods, Inc. 

• * * 

WOLFE, ROBERT D. 

vice president in charge of Radio-TV, west coast, 
Grey Advertising Agency, Inc., was born Nov. 14, 
1912. He is a graduate of Brown (PhB) 1934, en- 
tered advertising with Young & Rubicam in 1938, 
as script writer, and held posts with Kenyon & Eck- 
hardt, Hicks & Greist, John W. Shaw Adv., Peck 
Agency, and Sweets Co. of America. He is married 
to Jeannette Scott and has two children. 



WOODRUFF, F. CHARLES 

of Sullivan, Stauffer, Colwell & Bayles, Inc., at- 
tended Columbia U., MA, 1956. First entered ad- 
vertising with McCann Erickson. Accounts are Lever 
Bros., Best Foods, American Petroleum Inst. 

• * • 

YODER, DAVID J. 

of B.B.D&O was born April 11, 1937. Attended 
Ohio Wesleyan U., BA, 1959. First entered adver- 
tising with B.B.D&O in 1959. His accounts are 
Campbell Soup and Bromo Seltzer. 

* • • 

ZIEGLER, ISABEL 

media supervisor of N. W. Ayer & Son, Philadel- 
phia, is a graduate of Simmons College. She en- 
tered advertising with J. Walter Thompson as an 
estimator. She also held posts with The Biow 
Co., New York City. Accounts: John H. Breck, 
Pharmaco, Inc., Polk-Miller, Inc., Johnson & John- 



ZIZZAMIA, MARK H. 

assistant time buyer of Compton Advertising, Inc., 
was born June 23, 1935. He is a graduate of Har- 
vard (BA) 1957, and entered advertising with 
Compton in 1958, as media trainee. He handles 
the following accounts: Chase Manhattan Bank, 
Gulton Industries, Hot Point. 



186 



BROADCASTING'S IMAGE 

Are We the Good Spokesmen We Should Be? 

By DON CURRAN, President 

Broadcasters' Promotion Association, Inc. 



THE broadcasting industry 
is now 67 years old, and 
though it is relatively new — 
compared to other major in- 
dustries, millions of words 
have been dedicated to de- 
scribing and depicting its in- 
ner workings. The basic 
reason behind this is that 
broadcasting is an interest- 
ing, glamorous business that 
captures the imagination of the gen- 
eral public as well as of those who 
work in it. One of the most vibrant 
and healthy stimulants broadcasting 
has is that it is the subject of discus- 
sion and criticism from many objec- 
tive sources. 

The public looks to broadcasters 
for information about our industry 
because, and only naturally so, we 
are its only real spokesmen. No one 
else knows the broadcasting business 
as well as broadcasters. This is sim- 
ple logic and yet, I doubt we live up 
to this responsibility of being as good 
spokesmen as we should. The ques- 
tion I pose is, are we representing 
broadcasting to our fellow men on a 
personal, first person basis as suc- 
cessfully as other professionals repre- 
sent their industry or profession? 

The title, broadcaster, has many 
interpretations. It varies with the mar- 
ket size. With the smaller, isolated 
market the station personnel auto- 
matically represent our entire indus- 
try to all. Multiple stations in larger 
markets share the responsibility, but 
at the same time represent their in- 
dustry to the city in which they oper- 
ate. 

This business of image is old hat 
to the public and industrial relations 
people. It is simply the ability to mold 




and maintain a good public 
image. The talent to do so is 
the public relation man's 
stock and trade. I advocate 
that every person working at 
a station must have the abil- 
ity to help create good public 
relations for the broadcasting 
industry. In most stations the 
bulk of this task rests with 
those meeting the public, 
from the manager down through the 
sales team and programming people. 
A complete reappraisal should be 
made regularly on the effectiveness 
in selling the broadcasting industry 
to the people of each community. It 
must be considered an important 
part of operating a successful broad- 
casting station. 

The one man best equipped to con- 
tribute the professional public rela- 
tions advice within the regular table 
of organization of most stations is 
the promotion manager. He is, of 
course, the advertising manager, 
market strategist and publicist, as 
well as public relations man. I pro- 
pose that all station managers allow 
their promotion manager to strength- 
en his public relations activities. 
When he asks to represent your sta- 
tion and the broadcasting industry at 
various civic functions, please follow 
through. 

Seek out opportunities to represent 
the broadcasting industry to your 
public. Prepare yourself by staying 
up-to-date on industry affairs. Ask 
your promotion manager to gather 
facts and figures to give you direct, 
up-to-the-minute impact. Above all, 
represent the best interest of the 
broadcasting industry to the people 
whom you meet on a daily basis. 



187 



Broadcasters 1 Promotion Association. Inc. 



145 East 49th Street 

New York 17, New York 

PLaza 2-425 5 

OFFICERS and DIRECTORS FOR 1962 



President 

Don Curran 
ABC O & O Radio 
New York, New York 

2/id Vice-President 

Clark Grant 

WOOD, WOOD-TV 
Grand Rapids, Michigan 



1st Vice-President 

Jim Bowermaster 
WMT Stations 
Cedar Rapids, Iowa 

Secretary-Treasurer 

Hal Meden 
145 East 49th Street 
New York 17, New York 



DIRECTORS 



Caley Augustine 

WIIC, Pittsburgh, Pa. 

Dan Bellus 

Transcontinent TV Corp. 
New York, N. Y. 

Judd Choler 

KMOX-TV, St. Louis, Mo. 

Casey Cohlmia 

WFAA-TV, Dallas, Tex. 

Jack Dorr 

WBNS-TV, Columbus, 0. 

Doug Duperrault 
WFLA, WFLA-TV 
Tampa, Florida 



Robert Freeland 

KOTV, Tulsa, Okla. 
John Hurlbut 

WVMC, Mt. Carmel, 111. 
Kirt Harriss 

KPRC, KPRC-TV, Houston, Tex. 
J. P. Riopel 

CFCM-TV, Quebec, Can. 
Mike Schaffer 

WLBW-TV, Miami, Fla. 
H. Taylor Vaden 

WJZ-TV, Baltimore, Md. 
Paul Woodland 

WGAL, WGAL-TV 

Lancaster, Pa. 



ROSTER OF VOTING MEMBERS 



ALABAMA 

Dennis Sullivan 
WDNG, Anniston 

James B. Chenoweth 
WAPI-AM-TV, 
Birmingham 

ARIZONA 
Thomas J. King 

KOOL Radio & TV Inc., 

Phoenix 
Jack Trustman 

KOLD-TV, Tucson 

ARKANSAS 
Harry Huey 

Donrey Media Group, 

Ft. Smith 

CALIFORNIA 
Allen A. Arthur 
KFWB, Hollywood 



Jack F. Brembeck 

KABC-TV, Hollywood 
Eli Henry 

ABC, Hollywood 
Franklin T. Hovore 

KRCA, Hollywood 
William E. Pierson 

ABC-TV, Hollywood 
Hal Kirk Biard, Jr. 

KCOP, Los Angeles 
Austin Heywood 

KNXT, Los Angeles 
Jack Pavis 

KABC Radio, 

Los Angeles 
Art Wittum 

KNX, Los Angeles 
E. Robert Nashick 

KTLA, Hollywood 
Richard L. 'Sinclair 

KHJ-TV, Hollywood 

188 



Martin Roberts 

NTA, Beverly Hills 
Joseph P. Costantino 

KTVU, Oakland 
George Goldman 

KEWB, Oakland 
M. S. "Tony" Bachman 

KXTV, Sacramento 
William C. Hester 

KGB Radio, San Diego 
Irv Stevens 

KFMB, San Diego 
Chris Christensen 

KPIX, San Francisco 
Robert E. Harris 

KCBS, San Francisco 
A. Richard Robertson 

KRON-TV, 

San Francisco 
George T. Rodman 

KGO-TV, San Francisco 



BROADCASTERS' PROMOTION ASSOCIATION, INC. 



William P. (Sweeney 

KFRC-AM-FM, 

San Francisco 
Ronald R. Wren 

KGO Radio, 

San Francisco 
Len Hansen 

KNTV, San Jose 
COLORADO 
Richard M. Schafbuch 

KOA-TV, Denver 
Jimm Seaney 

KLZ-TV, Denver 
Gene S. Ball 

KLZ, Denver 

CONNECTICUT 
Tony Brunton 

Radio WICC, Fairfield 
Eugene J. Muriaty 

WTIC-AM-TV, Hartford 
Peter F. Gallagher 

WNHC-TV, New Haven 
Howard V. Wry 

WHNB-TV, 

West Hartford 

WASHINGTON, D. C. 
Robert M. Adams 

WTOP-TV, Washington, 
Margaret Nelson 

WTOP, Washington 
Buddy Pappas 

WTTG-TV, Washington 
Haywood Meeks 

WMAL-TV, Washington 
Joe Wilson 

WWDC, Washington 
Ralph R. McCawley 

WRC-TV, Washington 
FLORIDA 
Andy Amyx 

WFGA-TV, Jacksonville 
Tom W. Mahaffey 

WJXT, Jacksonville 
Don Fischer 

WCKT, Miami 
John P. Hanly 

WGBS, Miami 
Burt Toppan 

WTVJ, Miami 
John J. "Chick" Kelly 

Storer Broadcasting Co., 

Miami Beach 
Carl Fuchs 

WSVN-AM-TV, 
St. Petersburg 
Doug Duperrault 

WFLA-TV-AM-FM, 
Tampa 
Bob Edell 

Storer Broadcasting Co., 
Miami Beach 
Walter K. Rhoads 
WTVT, Tampa 
GEORGIA 
Edwin L. "Ned" Jay 
WAGA-TV, Atlanta 



Jean Hendrix 

WSB-TV, Atlanta 
Howard M. Rowe 

WLW-A, Atlanta 
Barry Sherman 

WQXI Radio, Atlanta 
Geo. Vickery 

WJBF-TV, Augusta 
Joe Andrews 

WMAZ-AM-FM-TV, 

Macon 
George Cook 

WGAF, Valdosta 

HAWAII 
Robert Z. Kendall 
KHVH-TV, Honolulu 

ILLINOIS 
Richard W. Herzog 

WCIA, Champaign 
James G. Hanlon 

WGA Radio-TV, Chicago 
Thomas E. Haviland 

WCFL, Chicago 
Virgil Mitchell 

WBBM-TV, Chicago 
John P. Holland 

WIND Radio, Chicago 
Chet Campbell 

WMAQ-WNBQ-TV, 

Chicago 
Ronald L. Sack 

WLS Radio, Chicago 
Charles W. Stroud 

WGN, Inc., Chicago 
Charles A. Wilson 

WGN, WGN-TV, Chicago 
Gene C. Robinson 

WMBD-TV, Peoria 
Bill Adams 

WEEK-AM-TV, Peoria 
Heber E. Darton 

WHFB Radio-TV, 

Rock Island 
Bob D. Thompson 

WTVO, Rockford 
Jack Hallstrom 

WIZZ, Streator 
John F. Hurlbut 

WVMC, Mt. Carmel 
A. F. Sorenson 

WKRS, Waukegan 

INDIANA 
John R. Atkinson 

WHBU, Anderson 
John A. MacGregor 

WTVW, Evansville 
Doug Shull 

WANE-AM-TV, 

Fort Wayne 
Paul N. Lindsay 

WOWO, Fort Wayne 
Bill Holmes 

WPTA-TV, Fort Wayne 
Calo O. Mahlock 

WKJG-TV, Ft. Wayne 

189 



Ray Reisinger 

WISH-TV-AM-FM, 
Indianapolis 
Skip Gassensmith 

WSBT-TV, South Bend 
Walter G. Purcell 

WNDU-TV, South Bend 
IOWA 
Jim Bowermaster 
WMT Stations, 
Cedar Rapids 
Edna A. Herbst 
KCRG Stations, 
Cedar Rapids 
R. W. Upp 

WOC-TV, Davenport 
Guy Koenigsberger 
KRNT-AM-TV, 
Des Moines 
Donald E. Pearson 
WHO, WHO-TV, 
Des Moines 
Gordon W. Fountain 
KVTV-TV, Sioux City 
KANSAS 
John Mileham 

KTVH, Wichita 
Jerry Holley 

WIBW-AM-TV, Topeka 
KENTUCKY 
Glen A. Harmon 

WINN, Louisville 
Bill Loader 

WHAS-AM-TV, 
Louisville 

LOUISIANA 
Toni Coons 
KLFY-TV, Lafayette 
Otto A. Goessl 
New Orleans 
William Perry Brown, Jr. 

WVUE, New Orleans 
Bud Connell 
WNOE Radio, 
New Orleans 
Stan Cohen 
WDSU-TV, 
New Orleans 
Phil Johnson 
WWL-TV, New Orleans 
Carl J. Tibbetts 

KTAL-TV, Shreveport 
Robert E. Weimar 

KSLA-TV, Shreveport 
Ollie Bales 

KUZN, West Monroe 
MAINE 
Dick Gove 
WMTW-TV, 
Poland Spring 
Linwood T. Pitman 
WOSH-AM-TV, 
Portland 

MARYLAND 
Donald R. Peacock 
WBAL-TV, Baltimore 



BROADCASTERS' PROMOTION ASSOCIATION, INC.: 



^^♦^♦^^♦♦'♦♦'♦♦'♦♦'♦♦'♦♦•♦♦'♦♦'♦♦'♦♦'♦♦'♦♦•♦♦•♦♦'♦♦'♦♦'♦♦'♦♦'♦♦'♦t 



Anton G. Picha 
WMAR-TV, Baltimore 
H. Taylor Vaden 
WJZ-TV, Baltimore 
Diana Carol Wescott 

WCRM, Baltimore 
MASSACHUSETTS 
Robert B. Cheyne 

WHDH Radio-TV, 

Boston 
Donn E. Winther 

WBZ-TV, Boston 
Warren Maurer 

WBZ Radio, Boston 
Joseph Cullinane 

WEEI, Boston 
Frank Doherty, Jr. 

WWLP, Springfield 
MICHIGAN 
Jack Knuth 

WHFB Radio, 

Benton Harbor 
Allen Lewis Franco 

WXYZ, Detroit 
Willard S. Smith 

WJBK-TV, Detroit 
A. Glenn Kyker 

WWJ, WWJ-TV, Detroit 
H. Y. Levinson 

W-CAR, Detroit 
Virginia M. Hagerman 

WNEM-TV, WABJ, 

Flint 
Clark Grant 

WOOD-AM-TV, 

Grand Rapids 
John W. Kelin, Jr. 

WJIM-TV, Lansing 
James Galvin 

WXYZ-TV, Southfield 
MINNESOTA 
Don Le Masurier 

KDAL-TV, Duluth 
Martin A. Olson 

WDSM-TV, Duluth 
Ray Christensen 

WLOL, Minneapolis 
Tom Cousins 

WCCO-TV, Minneapolis 
Clayton Kaufman 
WCCO Radio, Minneapolis 
Howard W. iColeman - 

WTCN-AM-TV, 

Minneapolis 
Bill Davey 

KSTIP-TV, Minneapolis 
Mary Jane Honebrink 
KDWB, Minneapolis 
Mrs. Carol Geerdes 

KROC-TV, Rochester 
MISSOURI 
F. C. "Mike" Strawn 

KCMO-AM^FM-TV, 

Kansas City 
John T. McLean 

WDAF Radio, 

Kansas City 



Jud Woods 

WDAF-TV-AM, 

Kansas City 
Kent D. Stuart 

KMBC-AM-TV, 

Kansas City 
Charles H. Cash, Jr. 

KTVI, St. Louis 
Alice Koch 

KMOX Radio, St. Louis 
Judd A. Choler 

KMOX-TV, St. Louis 
Mrs. Ruth Just 

WIL, St. Louis 
Fred J. Mueller 

KSD-TV, St. Louis 
Tom Chapman 

KPLR-TV, St. Louis 
NEBRASKA 
Pro Sherman 

KOLN-TV, KGIN-TV, 

Lincoln 
Galen K. Lillethorup 

KMTV, Omaha 

NEW YORK 
Michael S. Artist 

WAST-TV, Albany 
Phil Beuth 

WTEN-TV, Albany 
George A. Sperry 

WGR-AM-FM-TV, 

Buffalo 
Joseph A. Haeffner 

WBEN-FM-TV, Buffalo 
Don B. Curran 

ABC, New York 
George E. McCadden 

REP. NWS-9 Adelaide, 

Australia, 230 W. 41st 

St., New York 
Dan Bellus 

Transcontinent TV, 

New York 
Mary Elizabeth Fay 

WMCA Radio, 

New York 
Alfred N. Greenberg 

CBS Radio, New York 
Mike Hauptman 

WABC, New York 
Robert G. Patt 

WNBC, WNBC-TV, 

New York 
Irv. Lichtenstein 
MBS, New York 
Dean D. Linger 

ABC, New York 
David E. Partridge 
Westinghouse Bcstg. Co., 

New York 

Claude Schwartz 

WINS Radio, New York 
Leonard Traube 

WCBS-TV, New York 
James F. X. Mullen 

WCBS Radio, New York 

190 



W. Thomas Dawson 

CBS Radio, New York 
Robert <S. Kieve 

WBBF-AM-FM, 

Rochester 
Bill Shubert 

WVET-TV, Rochester 
Arthur R. Garland 

G.E. Stations, 

Schenectady 
Richard W. Gessner 

WKTV, Utica 
Earl R. Kelly 
WCNY-TV, WWNY, 

Watertown 
Murry »Salberg 

WABC-TV, New York 

NORTH CAROLINA 
Don Shepherd 

WLOS-TV, Asheville 
J. Robert Covington 

WBT, WBTV, WBTW, 

Charlotte 
Jon T. Caudle 

WSOC-TV, Charlotte 
John P. Dillon 

WBTV, Charlotte 
Art Seabolt 

WTVD, Durham 
David W. Mosier 

WNCT, Greenville 
Catherine B. Sloan 

WFMY-TV, Greensboro 
Donald E. Fowler 

WPTF, Raleigh 
David H. Witherspoon 

WRAL-TV, Raleigh 
Hal. Wilson 

WITN-TV, Washington 
Claud O'Shields 

WECT, Wilmington 
Richard 0. Barron 

WSJS-AM-TV, 

Winston-Salem 
Charles G. Clapp 

WSJS-AM-TV, 

Winston-Salem 
NORTH DAKOTA 
Roy C. Pedersen 

WDAY-TV-AM, Fargo 
OHIO 
Bruce Handshu 

WCKY, Cincinnati 
Vera Schulte 

WCPO-TV, Cincinnati 
Peggy A. Rogers 

WKRC-TV, Cincinnati 
Michael Ruppe, Jr. 

KYW Radio, Cleveland 
Terrence S. Ford 

WHK, Cleveland 
Peter P. Roper 

WERE, Cleveland 
-Shelly Saltman 

WJW-TV, Cleveland 
Gene Godt 

KYW-TV, Cleveland 



>,♦♦♦♦.♦♦,♦♦,♦♦.♦*♦♦,♦♦♦♦♦♦♦♦♦♦>♦♦♦♦♦♦♦»♦♦♦♦♦♦♦♦♦«♦,♦♦♦♦< 
► ♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦»♦♦♦♦♦♦♦♦♦♦♦>♦♦♦♦♦'♦♦'♦♦♦♦« 



BROADCASTERS' PROMOTION ASSOCIATION, INC. 



F. P. Sullivan 

KYW-TV, Cleveland 
Jack Dorr 

WBNS-TV, Columbus 
Shirley Dunham 

WTVN-TV, Columbus 
Chuck Gay 

WHIO-TV-AM, Dayton 
Dorothy Sanders 

WLW-D, Dayton 
George Wilson 

WSTV-TV, Steubenville 
Steve Fayer 

WTOL-TV, Toledo 
Patrick T. Kenny 

WSPD-TV, Toledo 

OKLAHOMA 

Robert E. Draughon 

Griffin Broadcast Grp., 

Muskogee 
Montez Tjaden 

KWTV, Oklahoma City 
Robert V. Freeland 

KOTV, Tulsa 

OREGON 
Dick Kryder 

KOIN-TV, Portland 
Dick Newton 

KEX, Portland 
PENNSYLVANIA 
Paul I. Woodland 

WGAL-TV, Lancaster 
Fred Birnbaum 

WCAU Radio, 

Philadelphia 
Robert Flannery 

WFIL-TV, Philadelphia 
Arnold H. Katinsky 

WIP, Philadelphia 
Robert N. Pryor 

WCAU-TV, Philadelphia 
John D. Scheuer 

Triangle Pub., 

Philadelphia 
John E. Surrick 

WPEN, Philadelphia 
John P. Wiley 

WRCV-AM-TV, 

Philadelphia 
David Crantz 

WTAE, Pittsburgh 
Caley E. Augustine 

WIIC, Pittsburgh 
Richard C. Stafford 

WJAS, Pittsburgh 
June L. Buzzelli 

KDKA Radio, 

Pittsburgh 
David N. Lewis 

KDKA-TV, Pittsburgh 
William Thieman 

KQV Radio, Pittsburgh 
Douglas Holcomb 

WGBI, WDAU-TV, 

Scranton 
Dorothy Mugford 

WNEP-TV, Scranton 



Fred W. Foerster 

WBRE-AM-TV, 

Wilkes-Barre 

RHODE. ISLAND 
Jack Kavanagh 

WPRO-TV, Providence 
Thomas M. Robertson 

WEAN, WPJB-FM, 

Providence 
Tony Visk 

WPRO, Providence 
John C. Burpee 

WJAR-TV, Providence 

SOUTH. CAROLINA 
Thomas €. Cureton 

WIS-TV, Columbia 
Paul H. Benson, Jr. 

WJMX, Florence 
"Doug" Harris 

WRDW-TV, N. Augusta 
J. A. Gallimore 

Blue Ridge Bcstg., 

Seneca 
William A. Adams 

WSPA-TV, Spartanburg 
SOUTH DAKOTA 
Jack Town send 

KELO-TV-AM, 

Sioux Falls 

TENNESSEE 
Metha L. Morrison 

WBIR-TV, Knoxville 
Gene Roper 

WHBQ-TV, Memphis 
Charles R. Olson 

WSM-TV, Nashville 
W. A. "Bill" Jones 

WSIX-AM-TV, 

Nashville 
Robert M. Reuschle 

WLAC-TV, Nashville 
Mrs. Trudy Stamper 

WSM-Radio, Nashville 
Franklin H. Brown 

WBMC, McMinnville 
Jack F. Agnew 

WMCT, Memphis 
TEXAS 
Larry Carothers 

KTBC-AM-FM-TV, 

Austin 
J. Arthur Pugh 

KBMT-TV, Beaumont 
Vann M. Kennedy 

KZTV, Corpus Christi 
J. W. Axtell 
KRLD, Dallas 
Casey Cohlmia 

WFAA-TV, Dallas 
Phil Wygant 

WBAP-AM-FM-TV, 

Forth Worth 
Roland Brazier 

KHOU-TV, Houston 
Miss Lila Gordon 

KTRK-TV, Houston 



Kirt Harriss 

KPRC-AM-TV, Houston 
W. H. Shipley 

KDUB-TV, Lubbock 
Charles E. Larkins 

WOAI-TV, San Antonio 
Jack Roth 

KONO Radio, 

San Antonio 
Irene B. Runnels 

KBOX Radio, Dallas 
Hank Page 

KRGV-TV-AM, Weslaco 
UTAH 
Clifton B. Thomas 

KSL-TV, Salt Lake City 
VERMONT 
Charles S. Lewis 

WCAX-AM-TV, 

South Burlington 
VIRGINIA 
Art Countiss 

WCYB-TV, Bristol 
Donald G. Heyne 

WINA-AM-FM, 

Charlottesville 
James W. Evans 

WTAR Radio-TV, 

Norfolk 
Dick Paul 

WAVY, WAVY-TV, 

Norfolk 
Neil Kuvin 

WXEX-TV, Richmond 
John L. Stone, Jr. 

WRVA-TV, Richmond 
WASHINGTON 
Edna K. Hanna 

KOMO-AM-TV, Seattle 
WEST VIRGINIA 
Ann Connelly 

WHTN-TV, Huntington 
Jack M. Williams 

WSAZ-AM-TV, 

Huntington 
James H. Knight 

WTRF-TV, Wheeling 
Howard W. Meagle 

WWVA Radio, Wheeling 
WISCONSIN 
Paul F. Skinner 

WHBL, Sheboygan 
Robert 0. Moran 

WBEL, Beloit 
Leonard G. Anderson 

WKBH, Inc., La Crosse 
Arthur H. Barnes 

WISN-TV, Milwaukee 
Robert H. Van Roo 

WITI-TV, Milwaukee 
Bruce Wallace 

WTMJ-AM-TV, 

Milwaukee 
Thomas E. Bolger 

WSAU Radio-TV, 

Wausau 



191 



Do You Know These Symbols? 




Answers: (1) Eddie Rickenbacker's 94th Squadron of World War I. (2) In 
1920, the Prohibition Party used this symbol. (3) Shield of the Secretary of 
Commerce. (4) "Whigs" political party, 1840. (5) Transcontinent Television 
Corporation's Symbol of Service ... a mighty good emblem for advertisers to 
know. Listed below are TTC's 6 radio and 5 television stations. Each is a dom- 
inating factor in its trade area ... in service to its community, service to its ad- 
vertisers, and results for its advertisers. (6) Democratic Party Emblem in 1844. 



TRANSCONTINENT TELEVISION CORP. • 380 MADISON AVE., N.Y.17 

WGR-TV, WGR RADIO, WGR-FM, Buffalo, N.Y./WDAF-TV, WDAF RADIO, Represented by 

WDAF-FM, Kansas City, Mo./WNEP-TV, Scranton— Wilkes-Barre, Penn. / KFMB-TV, ^ward^Petryifco.. "M 

The Original Station 
KFMB RADIO, KFMB-FM, San Diego, Calif. /KERQ-TV, Bakersfield, Calif. Representative 






RADIO 
NETWORKS 



EXECUTIVE PERSONNEL 
OWNED & OPERATED STATIONS 
NETWORK MAPS 



1962 



Silver Anniversary 



LET'S TAKE INVENTORY 

Radio Time Should Not Be "Over Sold" 



By ROBERT R. PAULEY, President 

ABC Radio Network 



A BUSINESSMAN in most 
any industry takes in- 
ventory at least once a year. 
Regardless of his method, he 
counts his product on hand 
and subtracts that from his 
total purchases plus his pre- 
vious inventory to see how 
well he has done. From the 
year's total inventory — di- 
vided by number of pur- 
chases — comes "average inventory" 
which, divided into total sales, pro- 
vides "stock turn," an indication of 
how efficiently capital was put to 
work during the year. He has prob- 
ably also capitalized his plant and 
equipment at a desired net return on 
investment to give him a guide to 
pricing policy and to see how close 
his sales during the year have come 
to achieving his goal of return. 

All this may be somewhat foreign 
to the general activities of the broad- 
cast businessman, but should it be? 

Our product is programming and 
it is quite appropriate to consider it 
as inventory. We at the network are 
very careful not to "over-inventory" 
(program too much) while maintain- 
ing the best possible news service to 
our affiliates and providing special 
events of interest plus variety and 
public service. For example, we do 
not add programs simply to satisfy 
an expediency. Regardless of 
whether a new program idea may 
be supported by sponsor money, we 
look first at our inventory both from 
total quantity, degree sold and 
breadth of listener interest. This, after 
all, is a responsibility of a network 
to stations, to advertisers and to list- 
eners. 

Locally, in many cases the sta- 




tion's license grants the op- 
portunity of programming up 
to 24 hours a day. The sta- 
tion manager who feels com- 
pelled to provide commercial 
programs to the extent of his 
license may be making a 
mistake. If the economics of 
his market will not support 
maximum commercial pro- 
gramming, then isn't he 
guilty of "over-inventory"? By furn- 
ishing maximum inventory, stations 
sometimes feel obliged to sell it . . . 
and at any price, thus mitigating the 
value of radio generally and his sta- 
tion specifically. Would it not be bet- 
ter to concentrate on community ser- 
vice programs and build the image 
of the station in the area of public 
relationships and responsibilities? 
On the other hand, we may have 
the station which is "sold out," and 
when a manager tells me this happy 
news, I suspect that he has not priced 
his inventory correctly regardless of 
local competitive factors. The station 
manager can capitalize his plant and 
equipment at a desired return, bal- 
ance this with the rate that he can 
hope to get competitively and adjust 
his commercial inventory to achieve 
this goal. In so doing, he is protect- 
ing the basic value of his investment, 
enhancing his image and upgrading 
radio. 

Let's consider "taking inventory." 
Balance the product on hand with 
the sales potential and endeavor to 
price in relation to this and to your 
investment. I know the latter is diffi- 
cult in light of competitive factors, 
but if radio managers try constantly 
to be better local businessmen, our 
entire industry will benefit. 



194 



American Broadcasting Co. 
Radio Network 



►♦♦*♦>♦>♦> 



(A Subsidiary of American Broadcasting-Paramount Theatres, Inc.) 
7 West 66th Street, New York 23, N. Y. 
Telephone Number: SUsquehanna 7-5000 



Board of Directors 



A. H. Blank 
Alger B. Chapman 
John A. Coleman 
Everett H. Erlick 
E. Chester Gersten 
Leonard H. Goldenson 
Jack Hausman 



Robert H. Hinckley 
Robert L. Huffines, Jr. 
Sidney M. Markley 
Walter P. Marshall 
Joseph A. Martino 
James G. Riddell 
Simon B. Siegel 



American Broadcasting Company 
(A Div. of AB-Paramount Theat., Inc.) 

Officers 

Leonard H. Goldenson President of American 

Broadcasting-Paramount Theatres, Inc. and 
President of American Broadcasting Co. 

Simon B. Siegel Exec. V.P., AB-PT & ABC 

Charles T. Ayres. . .V.P. Chg. East. Sales, TV Net. 
Julius Barnathan V.P. & TV Net V.P. & Gen. Mgr. 
Alfred R. Beckman. . . .V.P., Chg. of Wash. Office 
Edward Bleier. .V.P., Chg. Daytime Sales, TV Net. 

Michael P. Boland V.P. Ch. Fin. Controls 

Bert R. Briller V.P. Chg. TV Sales Devel. 

Martin Brown. .V.P. & Treas. ABC, Treas. AB-PT 

Slocum Chapin V.P. West. Div., TV Net. Sales 

Giraud Chester V.P. Chg. TV Day. Pgmmg. 

Robert L. Coe V.P. Chg. TV Sta. Rel. 

Donald W. Coyle V.P. & Pres. ABC Intl. TV 

Sanford Cummings. . .V.P. Chg. TV Net. Pgmmg. 

West. Div. 

James E. Duffy V.P. & Natl. Dir. Sales, Radio 

Omar F. Elder, Jr V.P. & General Attorney 

Theodore H. Fetter. . .V.P. & Pgm. Dir., TV Net. 

Michael J. Foster V.P. Chg. of Press Info. 

Richard L. Freund V.P. Chg. Labor Rel. 

Wm. C. Gillogly V.P. Chg. TV Net. Sales 

Chicago 
James C. Hagerty. . . V.P. Chg. News, Sp. Events 

& Pub. Affairs 
Ben Hoberman. .V.P. & Gen. Mgr. KABC, Hlywd. 
Henry T. Hede. . .V.P., Admin. Mgr. TV Net. Sis. 

Frank L. Marx V.P., Chg. Engineering 

Daniel Melnick.. .V.P. Chg. Pgm. Devel. TV Net. 

Thomas W. Moore V.P. Chg. TV Network 

William P. Mullen Vice President 

Harold Neal V.P. Chg. WABC, New York 

Robert P. Pauley. . V.P. & Pres. Radio Net. Dept. 

Sterling C. Quinlan V.P. Chg. WBKB, Chicago 

Wm. T. Rafael. .V.P. & Natl. Pgm. Dir. Radio Net. 

James G. Riddell V.P. Chg. Western Div. 

Stephen C. Riddleberger V.P. & Pres. AM 

& Stas. 

Elton H. Rule V.P. & Gen. Mgr. KABC-TV 

Hlywd. 
David M. Sacks. .V.P. & Gen. Mgr. KGO-TV, S.F. 



Edgar J. Scherick V.P. Chg. TV Net. Sales 

Alfred R. Schneider. . .V.P. Chg. Admin., TV Net. 

Selig J. Seligman Vice President 

Joseph Stamler V.P. Chg. WABC-TV, N. Y. 

Thomas Velotta. .V.P. Sp. Proj. News & Sp. Events 
Mortimer Weinbach. . .V.P. & Asst. Gen. Counsel 

AB-PT 

NEW YORK 
ABC Radio Network 

Robert R. Pauley President 

Engineering 

Frank Marx Vice President in Charge 

John Bourcier Operations Supervisor 

Engineering, Radio 

Frederick Zellner Dir. of Tech. Oprs.-AM 

Richard Hamilton Supr. of Communications 

George Milne Dir. of Traffic & Comm. 

Clure Owen Administrative Assistant 

John Preston Dir. of Engineering Facilities 

Lawrence A. Ruddell Recording Director 

Joseph Sauer Traffic Manager 

Lowell Clark Mgr. of Teletype Services 

Finance, Personnel & Gen. Svcs. 

Simon B. Siegel Exec. V.P. of AB-PT and ABC 

Martin Brown Treas. of AB-PT & 

V.P. & Treas. ABC 
Michael P. Boland. . .V.P. Charge of Fin. Controls 

George Ast Purchasing Agent 

John Brennan. . . .Dir. of Internal Audit & Systems 

Edward Graessle Manager of Treasury Affairs 

Marie McWilliams Director of Personnel 

Joseph Spagnola. .Dir. of Office & Studio Services 

Charles Smith Chief Accountant 

Sam Barr Mgr. of Data Processing 

Grace Johnson. .. .Dir. of Continuity Acceptance 
Henry Epstein Art Director 

Legal & Labor Relations 

Everett H. Erlick V.P. & Gen. Counsel AB-PT 

Mortimer Weinbach. . V.P. & Asst. Gen. Counsel 

of AB-PT 

Omar Elder V.P. & General Attorney 

Richard L. Freund. . .V.P. in Chg. Labor Relations 

Edward Masket Dir. of Pgm. Bus. Affairs 

Robert Kaufman Gen. Attorney for Sales & 

Pgm. Contracts 
Charles DeBare. .Gen'l Attorney for AM Network 
fir Owned & Operated Stations 
(Continued on Page 200) 



195 



first with young adults 



ABC 
RADIO 




'(i^:<-- ; :-:'^^-^li^-: v 




ABC Radio has more of what it takes to sell America's biggest buying market. It's the 
Young Adult market that buys more of everything, from baby food to batteries . 
from cosmetics to coffee . . . from automobiles to automatic washers. You name it- 
young adults buy it bigger. That's why your best buy is the medium that gives you 
more young adults— ABC Radio. 

Your ABC Radio sales representative will be glad to document "Young Adult" big- 
buying habits. 



American Broadcasrin< Company Radio Network 



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ABC RADIO NETWORK 






(Continued from Page 195) 
News, Sp. Events & Pub. Affcdrs 

James C. Hagerty V.P. in Charge 

Thomas Velotta V.P. for Sp. Projects 

Donald Coe Dir. of Sp. Events & Opera. 

Wiley Hance Manager of Public Affairs 

Jules Bergman Science Editor 

John Madigan Dir. of News & Pub. Aff. 

Thomas O'Brien Nat'l News Editor 

John Secondari Prod, of Sp. Events 

Robert E. Lang Associate TV V.P. in Chg. 

Program 

William Rafael V.P. & Nat'l Pgm. Dir. 

Maurice Benkoil. . .Asst. to V.P. & Nat'l Pgm. Dir. 

George Sax. . . . National Dir. of Program 

Operations & Cooperative Program Mgr. 

Ruth Smith Supr. of Production, Control Unit 

Frank Vagnoni Manager of Musk Division 

Press Information 

Michael |. Foster Vice President in Charge 

Stephen Strassberg Dir. Press Information 

Continuity Acceptance 
Grace Johnsen Dir. of Continuity Acceptance 

Research 

Elizabeth Harris Research Mgr. 

Soles 

James Duffy V.P. & Nat'l Dir. of Sales 

Robert Holmgren. Dir. of Sales Svc. & Bus. Admin. 

Theodore Douglas Eastern Sis. Mgr. 

Don Schlosser. . . .Adv. Coord. fir Mgr. of Sis. Dev. 

Stations 

Earl Mullin Nat'l Dir. of Station* 

Frank G. Atkinson Mgr. of Stations 

CHICAGO (WLS) 

1230 Washington Blvd. 

Chicago, Illinois 

Ralph Beaudin President & Gen. Mgr. 

John Allen Controller 

Arm and Belli Sales Mgr. 

Eugene Tong Program Director 

DETROIT (WXYZ) 
20777 West Ten Mile Road 
Detroit 41, Michigan 

John Gilbert General Manager 

Robert Baker Radio Pgm. Manager 

John Reynolds Controller 

Harold Christian V.P. in Charge of 

Merchandising 

Allen Franco Prom. & Pub. Mgr. 

Charles Kocher Chief Engineer 

Robert Baldrica Radio Sales Mgr. 

David Davenport Prod. Manager 



HOLLYWOOD (KABC) 

1539 N. Vine Street 
Hollywood 28, California 

James G. Riddell V.P. in charge W.D. 

Ben Hoberman V.P. & Gen. Mgr. 

J. Clifford Anderson Dir. of Spec. Service 

Dorothy L. Brown. . .Continuity Acceptance Mgr., 

Western Division 

Philip Brestoff Sis. Mgr. 

Ralph C. Denechand Mgr. of Traffic & Comm. 

Arthur Harvey. . .'. .Dir. Labor Rel. & Bus. Affairs 

Milt Fishman Dir. Radio-TV News, W.D. 

Theodore Grenier Chief Engineer, Western 

Division 

Jon Meyers Prog. Mgr. KABC Radio 

Robert P. Myers Pacific Coast Counsel— ABC 

Florence T. Schiro Personnel Director 

John C. Wagner Controller, Western Division 

jack Mann Dir. of ABC Radio West 

Harry Woodworth Western Sales Mgr., 

ABC Network 

PITTSBURGH (KQV) 

411 Seventh Avenue 

Pittsburgh 19, Pa. 

John Gibbs Gen. Mgr., KQV 

Edward Smith Sis. Mgr. 

Edward Tracy Controller 

Richard Drury. .Operations & Community Svc. Dir. 
George Kleeb Chief Engineer 

SAN FRANCISCO (KGO) 

277 Golden Gate Ave. 
San Francisco 2, California 

Elmer Wayne General Manager 

Harry Jacobs Chief Engineer & Building 

Maintenance Manager 

George Rodman Dir. of Pu'bl. Adv. 

Delbert Gore Sales Manager 

Edith Krrby Traffic Manager 

Lorraine Pederson. .Continuity Acceptance Editor 
Henry Saroyan. . .Comptroller & Purchasing Agent 

Edward Smith Program Manager 

Ronald Wren Mgr. Adv. Prom. & Pub. 

WASHINGTON 

1735 DeSales Street, N.W. 

Washington, D. C. 

Alfred Beckman. V.P. in Chg. Washington Office 

NEW YORK (WABC) 

7 West 66th Street 

New York 23, New York 

Hal Neal Genera! Manager 

Margaret Michaud Bus. Mgr. 

Herbert Mendelsohn Sales Manager 

Michael Hauptman Dir. of Adv. & Promotion 

Sam Holman Program Supervisor 



200 



NETWORK RADIO 

Designed for the Sixties 

By ARTHUR HULL HAYES, President 

CBS Radio 



WHAT'S BEEN GOING on 
in network radio while 
some have been looking the 
other way? A great deal. So 
much, in fact, that if you are 
not familiar with the many 
exciting things in a current 
network radio schedule such 
as CBS Radio's, I consider it 
an obligation (and a pleas- 
ure) to bring you up to date. 

Remember the stars who used to 
delight audiences? Like Arthur God- 
frey, Bing Crosby, Rosemary Cloo- 
ney, Garry Moore, Art Linkletter? 
They're still here— on the CBS Radio 
Network. There is music in abund- 
ance — from the jazz piano of Erroll 
Garner, heard frequently on "Arthur 
Godfrey Time" to the full concert sea- 
son of "The New York Philharmonic." 

In the field of news and informa- 
tion, the new developments are note- 
worthy. Radio has always excelled 
in the delivery of news. Given a man 
with a microphone or tape recorder — 
and listeners go everywhere in the 
world that news is made, frequently 
within minutes of the event. 

But more important than radio's 
excellence in news is the need of our 
people to be well-informed in these 
difficult and dangerous times. An 
article in the "Journal of Broadcast- 
ing," taking a backward look at the 
days of Pearl Harbor, concluded: "In 
a world where the pace has accele- 
rated many fold in 20 years, the real 
message of Pearl Harbor may be 
that our need to survive is inextric- 
ably linked to, if not dependent on, 
our need to know." 

And the CBS Radio Network, for 
one, has moved strongly in the direc- 
tion of increased news and informa- 




tion. We recently completed 
our first year under a sche- 
dule more than half of which 
is devoted to such program- 
ming. We expanded from five 
to ten minutes of news on the 
hour. We introduced a broad 
range of informational pro- 
grams, regularly taking lis- 
teners to London, Paris, the 
Far East, bringing them the 
latest developments in space, 
science, medicine, business, in short, 
opening up a world of ideas and in- 
formation. These programs, under 
the over-all title, "Dimension," com- 
prise 47 different broadcasts a week. 
Of special interest, too, is Net- 
ALERT, the new system whereby this 
network alerts its stations to major 
developments and special broad- 
casts at any hour, whether stations 
are on or off the air. In its first four 
months, NetALERT was used 70 
times, enabling our affiliated stations 
to bring their communities first word 
of important news with a round-the- 
clock consistency never before possi- 
ble. 

CBS Radio, of course, continues to 
present a variety of special broad- 
casts. These include documentaries, 
sports events. Presidential news con- 
ferences and discussions by experts 
on matters of vital interest. During 
1961, we provided our affiliates with 
133 such programs. 

So in brief summary, it is clear that 
network radio, far from standing still, 
has been building a new design for 
living. A design which puts its unique 
capacities as a personal medium, as 
an entertainment medium and as a 
news medium into a new mold to 
serve our society in the Sixties. 



201 




first with the best 
people in network 
radio?Listen:Betty 
Furness, Eric Seva reid, Al Ian Jackson, Dan iel 
Schorr, Bing Crosby, Charles Kuralt, Art 
Linkletter; Alexander Kendrick, Richard 
Hayes, Arthur Godfrey, Larry LeSueur, 
Leonard Bernstein, Walter Cronkite, Bill 
Downs, David Schoenbrun, Jerry Coleman, 
Peter Kalischer; Phil Rizzuto, Paul Niven, 
Charles Collingwood, Marvin Kalb, Robert 
Trout, Kenneth Banghart, Ned Calmer, 
Garry Moore, Winston Burdett, Nancy 
Hanschman, Harry Reasoner, Rosemary 
Clooney, Douglas Edwards, Bill Leonard, 
Richard C. Hottelet, Charles von Fremd, 
DallasTownsend,George Herman, Lowell 
Thomas,Stuart Novins, 
Durward Kirby, Ralph 
Story and more.That's 




This lineup is unmatched in all radio. What does it mean for adver- 
tisers? Sure, it means largest audiences and low costs per thousand. 
But it also means a solid answer to that vital question : cost per thou- 
sand whol And the answer is program quality delivers listening 
quality. The who's who in radio delivers the who's who in audience] 
Come join us. In network radio, this is precisely the place to be. 

THE CBS RADIO NETWORK 



Columbia Broadcastin^ystem Radio Network 







8 



CBS Radio Division 
Columbia Broadcasting System, Inc. 



Executives and Staff 

485 Madison Avenue, New York 22, N. Y. 

Telephone: PLaza 1-2345 

Registered Telegraphic Address— COLUMBIA NEW YORK 



BOARD OF DIRECTORS 
CBS, INC. 

William S. Paley Chairman 

Leon Levy Arthur Hull Hayes 

j. A. W. Iglehart Millicent C. Mcintosh 

Ralph F. Colin Goddard Lieberson 

Frank Stanton Merle S. Jones 

Robert A. Lovett James T. Aubrey, Jr. 

Richard S. Salant 

OFFICERS 

William S. Paley Chairman of the Board 

Frank Stanton President 

James T. Aubrey, Jr Vice President 

Arthur L. Chapman Vice President 

L. Byron Cherry Vice President 

Thomas K. Fisher Vice President 

William C. Fitts, Jr Vice President 

Peter C. Cold mark Vice President 

Lewis Cordon Vice President 

Arthur Hull Hayes Vice President 

Clarence H. Hopper Vice President 

Merle S. Jones Vice President 

Theodore F. Koop Vice President 

Goddard Lieberson Vice President 

Lawrence W. Lowman Vice President 

E. K. Mea^e, Jr Vice President 

Edmund W. Pugh, Jr Vice President 

Richard S. Salant Vice President 

Julius F. Brauner Secretary 

Samuel R. Dean Treasurer 

Kenneth W. Hoehn Director of Taxes 

Sven B. Karlen Controller 

Peter Mead Abel Assistant Secretary 

Clive J. Davis Assistant Secretary 

Richard A. Forsling Assistant Secretary 

Walter J. Hungerford. . . . . .Assistant Secretary 

Jack B. Purcell Assistant Secretary 

Geraldine B. Zorbaugh Assistant Secretary 

Walter P. Rozett Assistant Treasurer 

John J. Lorenz Assistant Controller 



CBS RADIO DIVISION 
Officers 

Arthur Hull Hayes President 

James M. Seward Executive Vice President 

Ceorge J. Arkedis V.P., Network Sales 

W. Thomas Dawson V.P., Information Services 

Jules Dundes V.P., Gen. Mgr., Station KCBS 

Thomas Y. Gorman V.P., Gen. Mgr., Station 

KMOX 

George M. Perkins V.P., Network Programs 

Fred Ruegg V.P., Station Administration 

William A. Schudt, Jr V.P., Affiliate Relations 

E. H. Shomo. . . .V.P., Gen. Mgr., Station WBBM 

Sam J. Slate .V.P., Gen. Mgr., Station WCBS 

Robert P. Sutton. . .V.P., Gen. Mgr., Station KNX 

&CRPN 

Thomas J. Swafford V.P., Gen. Mgr., Station 

WCAU 

Davidson M. Vorhes V.P., Operations 

Maurie Webster V.P., Gen. Mgr., Radio 

Spot Sales 
William J. Fennessy Controller 

Administrative Operations 

Andrew Subbiondo Director 

Affiliate Relations 

William A. Schudt, Jr Vice President 

Eric Salline National Manager 

William H. Brennan, Jr Western Div. Mgr. 

Edward E. Hall Admin. Manager 

Business Affairs 
Preston Pumphrey Director 

Editing 

Donald I. Ball Director 

Financial Operations 

William J. Fennessy Controller 

James M. Leahy Dir. of Acct. 

Edward Dropkin Dir. of Budget 



206 



►>♦>♦>♦.♦ 



COLUMBIA BROADCASTING SYSTEM 



Information Services 

W. Thomas Dawson Vice President 

Naomi Andrews Dir. of Advertising 

Sid Garfield Dir. of Press Information 

Arthur L. Hecht Dir. of Prog. Prom. & Merch. 

Leon Luxenberg Dir. of Network Sales 

Presentations 

Sally Miller Art Supervisor 

John Tittmann Production Manager 

Legal 

Ceraldine B. Zorbaugh General Attorney 

William D. Greene Asst. General Attorney 

Network Sales 

George J. Arkedis Vice President 

Benjamin S. Lochridge General Sales Manager 

William W. Firman Asst. Gen. Sales Manager 

Cornelius V. S. Knox, Jr Eastern Sales Mgr. 

Louis J. Riggio Dir., Sales Administration 

Jack Stuppler Business Mgr. 

Pacific Coast Office 
Craig Rogers Sales Manager 

Los Angeles Office, 6120 Sunset Blvd. 
Craig Rogers Manager 

Chicago Office, 630 N. McClurg Court 
Roger K. Huston Manager 

Detroit Office, Fisher Bldg. 
Wayne Wilcox Manager 

News 

Richard S. Salant V.P. of CBS, Inc., and Pres. 

of CBS News Division 

Blair Clark General Manager & V.P. 

Robert A. Skedgell Asst. Gen. Mgr. Radio 

Josef Dine Director, Information Services 

John W. Kiermaier Dir., Public Affairs 

Pamela llott Dir., Religious Broadcasts 

Joel Heller Mgr., Public Affairs, Radio 

May Dowell Director, Special Projects 

Operations 

Davidson M. Vorhes Vice President 

Arthur G. Peck Dir., Broadcast Operations 

Ogden Prestholdt Director, Engineering 

Mason R. Escher Mgr., Technical Services 

Harry F. Glaeser Mgr., Broadcast Oprns. 

Kenneth F. Davis Mgr., Traffic Operations 

George McCaughna. . . .Dir., Network Operations, 

Hollywood 



Program 

George M. Perkins Vice President 

Gerald F. Maulsby Dir., Network Programs 

James M. Dolan Director, Sports 

Norman Ober Director, Program Writing 

James H. Fassett Supervisor of Music 

Research 

Harper E. Carraine Director of Research 

Edward G. Reeve. . .Sales & Prom. Research Mgr. 
Howard F. Miller. . .Mgr., Coverage & Marketing 

Research 
Patricia C. Kenety. .. .Supervisor, Rating Services 

CBS OWNED RADIO STATIONS 
Station Administration 

Fred Ruegg Vice President 

Richard F. Hess Asst. to Vice Pres. 

WEEI and WEEI-FM 
182 Tremont St., Boston 11 

Thomas Y. Gorman V.P. & General Manager 

Robert Sinnett Sales Manager 

Ken Ovenden Program Director 

Joseph Cullinane Promotion Manager 

Arthur King Director of News and 

Public Affairs 

WBBM and WBBM-FM 
630 N. McClurg Court, Chicago 11 

E. H. Shomo V.P. & General Manager 

William Connelly, Jr Sales Manager 

Len Schlosser Program Director 

C. L. Richards Promotion Manager 

Ben Larson News Director 

KNX and KNX-FM and 

Columbia Pacific Network 

6121 Sunset Blvd., Los Angeles 28 

Robert P. Sutton V.P. & General Manager 

Gordon F. Mason Sales Manager 

Arthur Wittum Dir. of Information Services 

Sherril Hops Program Promotion b 

Merchandising Manager 

Barney Miller News Director 

Harf ield Weedin Program Director 

WCBS and WCBS-FM 
485 Madison Ave., New York 22 

Sam J. Slate V.P. & General Manager 

Ralph Goshen Sales Manager 

(Continued on Next Page) 



207 



COLUMBIA BROADCASTING SYSTEM 






(Continued from Previous Page) 

Dave Driscoll 'Director of News and 

Special Events 

James F. X. Mullen Sales Promotion Manager 

Joseph Cook Dir. of Public Information 

Gene King Program Director 



WCAU and WCAU-FM 
City & Monument Aves., Phila. 31 

Thomas J. Swafford V.P. fir General Manager 

John Kline Sales Manager 

Fred Birnbaum Promotion Manager 

Al Ringler News Director 

Mike Grant Program Director 



Chicago Office, 630 N. McClurg Ct. 

Jack Burke Sales Manager 

Robert Ryan Dir. of Client Relations 

Atlanta Office, 15 Peachtree St. Bldg. 
George P. Crumbley, Jr Sales Manager 

Detroit Office, Fisher Bldg. 
Ralph H. Patt, Jr Sales Manager 

Los Angeles Office, Columbia Square 
Roland H. McClure Sales Manager 



KMOX 
1144 Hampton Ave., St. Louis 

Robert Hyland V.P. & General Manager 

Alice Koch Asst. to General Manager 

William Dean Sales Manager 

Aline Daly , . . . Promotion Manager 

Rex Davis News Director 

Robert Rehg Dir. Program fir Pub. Affairs 



KCBS and KCBS-FM 

Sheraton-Palace Hotel, 

San Francisco 5 

Jules Dundes V.P. & General Manager 

Seymour Whitelaw Sales Manager 

Robert E. Harris Promotion Manager 

Hank Basayne Program Director 

Don Mozley Director of News 

and Public Affairs 



CBS RADIO SPOT SALES 

Maurice Webster V.P. fir General Manager 

of Radio Spot Sales 

Ralph F. Glazer Eastern Sales Manager 

Michael Campbell Asst. to Vice Pres. 

George Arnold. . .Dir. of Marketing fir Client Rel. 

Frank Quillinan Research Manager 

Henry Poster Sales Promotion Manager 

Neil Harold Dir. Sales Research 

Peggy Vorhis Contract Mgr. 

Jeanne Valentine Sales Serv. Mgr. 

Allan J. Hughes, Jr Client Rel. Mgr. 



San Francisco Office, 
Sheraton-Palace Hotel 

Joseph K. Marshall Sales Mgr. 

St. Louis Office, 1144 Hampton Ave. 
Eugene R. Myers. Sales Manager 

CBS Inc., Facilities Purchasing Dept. 

Edward C. Drewes Dir. of Purchasing 

Thomas J. Weatherly Purchasing Agent 

Office Services Department 

Albert H. Bryant Director 

Wanda Bieler .Acting Mgr., Ticket Bureau 

Personnel Relations 

Robert E. Kalaidjian Director 

Dr. Jack Nelson Director of Medical Office 

Charles J. Burt Manager, Salary Practices 

John G. Anderson. .Manager of Employee Benefits 

and Services 

Richard C. Stanley, Jr Employment Manager 

Elaine K. Dunham Asst. Mgr. Employment, 

Women 

C. Donald McCullen Personal Records & 

Research Mgr. 
Donald A. Panzer Policy Administration Mgr. 

Photographic 

Walter I. Seigal Manager 



208 



RADIO MEETS DEMANDS 

Of a Constantly-Changing Mass Market 

By SIDNEY J. WOLF, President 

Keystone Broadcasting System, Inc. 



THE ever-changing form 
and shape of America's 
mass market and national 
character, detected at the 
start of each new decade by 
census statistics, has never 
been reflected more directly 
than by radio in 1961. Radio 
continues to be as flexible as 
the people it serves and as 
diversified as their own tastes 
and character. That's why radio is 
productive for listeners and adver- 
tisers. 

Industry surveys as well as our 
own continue to support the long-es- 
tablished fact that radio is the most 
adaptable of all communications sys- 
tems to the rapid changes in mass 
populations. 

As these people move and change, 
the Keystone "grass roots" affiliates 
and their local radio operations with 
strong community identification com- 
mand new attention and respect from 
national and regional advertisers. 
There were two significant popula- 
tion reports last year. 

The facts of this past year point to 
a steady decline in urban popula- 
tion. And — even more important to 
stations and advertisers — they indi- 
cate the change and growth of the 
Negro as a significant consumer. 

A KBS study based on state-by- 
state data from the U. S. Dept. of Com- 
merce shows the dramatic advance 
of the so-called Negro market. Total 
U. S. Negro population rose 25.4% in 
the past decade — from 15,044,937 in 
1950 to 18,871,831 in 1960. 

At Keystone, this increase had spe- 
cial significance for our Negro Net- 
work of 360 affiliated stations that 
program directly to Negroes in their 




communities. We found that, 
in the 23 states where these 
Keystone Negro Network af- 
filiates are located, the aver- 
age Negro population gain 
was 32.2%— 7.7% above the 
national average. Together, 
these same 360 stations reach 
53% of the total U. S. Negro 
population. 

The Keystone Broadcasting 
System's radio network of 1,125 sta- 
tions cover 83% of all U. S. counties, 
according to a study we conducted. 

Our stations now reach listeners 
in 2,547 of the nation's 3,069 county 
divisions. We register an even deep- 
er penetration, 85% in the valuable 
"grass roots" areas — the C and D 
counties with 100,000 population or 
less. In the C counties (30,000 to 100,- 
000) Keystone affiliates reach 80% of 
the national total; in D counties (30,- 
000 or less), our stations reach 88% 
of the total. 

The changing patterns of U.S. mar- 
keting show that "grass roots" radio 
is more vital than ever to advertisers 
whose trade depends on the U. S. 
consumer. Radio is far better geared, 
through personal and community 
acceptance in these C and D coun- 
ties (many have one radio station), 
to do the selling job needed by na- 
tional and regional advertisers. This 
is evident to the dozens of Keystone's 
national advertisers in 1961, who 
have demonstrable sales proof that 
these markets are musts for national 
product traffic. 

Network sales in 1961 leveled after 
1960's dramatic 25% increase. Pros- 
pects for 1962 are optimistic, with 
85% of Keystone affiliates reporting 
they expect billings to rise. 



209 



Keystone Broadcasting 



ALABAMA 

WRFS Alexander City 
WCTA Andalusia 
WANA Anniston 
WBCA, Bay Minette 
WEZB Birmingham 
WEB J Brewton 
WPRN Butler 
WRAG Carrollton 
WE IS Centre 
WKUL Cullman 
WMSL Decatur 
WXAL Demopolis 
WOOF Dothan 
WIRB Enterprise 
WULA Eufaula 
WBLO Evergreen 
WABF Fairhope 
WWWF Fayette 
WJOI Florence 
WHEP Foley 
WZOB Fort Payne 
WETO Gadsden 
WGEA Geneva 
WGYV Greenville 
WGSV Guntersville 
WJBB Haleyville 
WERH Hamilton 
WBHP Huntsville 
WTHG Jackson 
WWWB Jasper 
WJAM Marion 
WMFC Monroeville 
WCRL Oneonta 
WJHO Opelika 
WPID Piedmont 
WELR Roanoke 
WWWR Russellville 
WROS Scottsboro 
WHBB Selma 
WFEB Sylacauga 
WNUZ Talladega 
WJDB Thomasville 
WTBF Troy 
WTBC Tuscaloosa 
WABT Tuskegee 
WETU Wetumpa 



ARIZONA 

KPIN Casa Grande 
KAWT Douglas 
KCLS Flagstaff 
KNOG Nogales 
KENT Prescott 
KYND Tempe 
KM OP Tucson 
KOFA Yuma 



ARKANSAS 



KVRC 

KBTA 

KBBA 

KTCN 

KBRI 

KAMD 

KCON 

KCCB 

KAGH 

KELD 

KBJT 

KXJK 

KTCS 

KHOZ 

KFFA 

KXAR 

KBHS 

KBTM 

KBOK 

KPCA 

KVSA 

KENA 

KHBM 

KVOM 

KTLO 

KBHC 

KDXE 

KOSE 

KDRS 

KADL 

KPOC 

KXRJ 



Arkadelphia 
Batesville 
Benton 
Berryville 
Brinkley 
Camden 
Conway 
Corning 
Crossett 
El Dorado 
Fordyce 
Forrest City 
Fort Smith 
Harrison 
Helena 
Hope 

Hot Springs 
Jones boro 
M alvern 
Marked Tree 
McGehee 
Mena 
Monticello 
M or r if ton 
Mountain Home 
Nashville 
N. Little Rock 
Osceola 
Paragould 
Pine Bluff 
Pocahontas 
Russellville 



KWCB Searcy 
KUOA Si loam Springs 
KBRS Springdale 
KWAK Stuttgart 
KRLW Walnut Ridge 
KWRF Warren 
KWYN Wynne 



CALIFORNIA 

KENL Areata 
KAHI Auburn 
KIBS Bishop 
KPLY Crescent City 
KRDU Dinuba 
KXO El Centro 
KOWN Escondido 
KDAC Fort Bragg 
KPER Gilroy 
KHSJ Hemet 
KCHV Indio 
KRKC King City 
KCVR Lodi 
KNEZ Lompoc 
KLBS Los Banos 
KDAL Mojave 
KVON Napa 
KSFE Needles 
KPRL Paso Robles 
KTOB Petaluma 
KAHR Redding 
KRCK Ridgecrest 
XERB San Diego 
KROG Sonora 
KSUE Susanville 
KTKR Taft 
KTUR Turlock 
KUKI Ukiah 
KAGR Yuba City 



COLORADO 

KGIW Alamosa 
KRLN Canon City 
KPIK Colorado Springs 
KVFC Certez 
KRAI Craig 
KLIR Denver 
KIUP Durango 
KZIX Fort Collins 
KFTM Fort Morgan 
KWSL Grand Junction 
KYOU Greeley 
KGUC Gunnison 
KLMR Lamar 
KBRR Leadville 
KLMO Longmont 
KLOV Loveland 
KSLV Monte Vista 
KUBC Montrose 
KDZA Pueblo 
KAVI Rocky Ford 
KGEK Sterling 
KCRT Trinidad 



DELAWARE 

WSUX Seaford 



FLORIDA 



WAPG 
WTRL 
WWJB 
WTAN 
WEZY 
WCNU 
WDCF 
WELE 
WDSP 
WOOO 
WPAP 
WINK 
WARN 
WPUP 
WZRO 
WKWF 



Arcadia 
Bradenton 
Brooksville 
Clearwater 
Cocoa 
Crestview 
Dade City 
Daytona Beach 
De Funiak Springs 
Deland 

Fernandina Beach 
Fort Myers 
Fort Pierce 
Gainesville 
Jacksonville Beach 
Key West 



WKBX Kissimmee 
WGRO Lake City 
WIPC Lake Wales 
WLIZ Lake Worth 
WLBE Leesburg 
WNER Live Oak 
WMAF Madison 
WTOT Marianna 
WMIE Miami 
WSRA Milton 
WNOG Naples 
WTMC Ocala 
WOKC Okeechobee 
WHIY Orlando 
WWPF Palatka 
WD LP Panama City 
WPFA Pensacola 
WPRY Perry 
WPLA Plant City 
WCNH Quincy 
WFOY St. Augustine 
WILZ St. Petersburg Beach 
WTRR Sanford 
WKXY Sarasota 
WJCM Sebring 
WRGR Starke 
WSTU Stuart 
WMEN Tallahassee 
WAXE Vero Beach 
WAUC Wauchula 



GEORGIA 

WAAG Adel 
WJAZ Albany 
WCQS Alma 
WD EC Americus 
WDOL Athens 
WBIA Augusta 
WMGR Bainbridge 
WHAB Baxley 
WBBK Blakely 
WWCC Bremen 
WDMF Buford 
WGRA Cairo 
WCLB Camilla 
WLBB Carrollton 
WBHF Cartersville 
WGAA Cedartown 
WCLA Claxton 
WRWH Cleveland 
WMJM Cordele 
WGFS Covington 
WBLJ Dalton 
WD WD Dawson 
WDMG Douglas 
WMLT Dublin 
WTJH East Point 
WSGC Elberton 
WBHB Fitzgerald 
WFPM Fort Valley 
WGGA Gainesville 
WKEU Griffin 
WCEH Hawkinsville 
WGML Hinesville 
WBGR Jesup 
WLFA Lafayette 
WLAG La Grange 
WYTH Madison 
WCRY Mcaon 
WFDR Manchester 
WBIE Marietta 
WDAX McRae 
WMVG Milledgeville 
WGSR Millen 
WMRE Monroe 
WMGA Moultrie 
WPGA Perry 
WSFB Quitman 
WRGA Rome 
WWNS Statesboro 
WSYL Sylvania 
WSFT Thomaston 
WKTG Thomasville 
WTWA Thomson 
WWGS Tifton 
WLET Toccoa 
WJEM Valdosta 
WVOP Vidalia 
WKLE Washington 
WAYX Waycross 
WBRO Waynesboro 
WBMK West Point 
WIMO Winder 



HAWAII 

KIMO Hilo 
KAIM Honolulu 



IDAHO 

KYME Boise 
KBAR Burley 
KCID Caldwell 
KVNI Coeur d'Alene 
KORT Grangeville 
KIFI Idaho Falls 
KRPL Moscow 
KLER Orofino 
KEOK Payette 
KYTE Pocatello 
KPST Preston 
KRXK Rexburg 
KSRA Salmon 
KSPT Sandpoint 
KBRV Soda Springs 
KSKI Sun Valley 
KEEP Twin Falls 



ILLINOIS 



WRMS Beardstown 
WBYS Canton 
WEIC Charleston 
WITY Danville 
WFIW Fairfield 
WEBQ Harrisburg 
WJPF Herrin 
WLDS Jacksonville 
vvjbm Jerseyville 
WMOK Metropolis 
WINI Murphysboro 
WTAY Robinson 
WJBD Salem 
WGFA Watseka 
WFRX West Frankfort 



INDIANA 

WBNL Boonville 
WITE Brazil 
WILO Frankfurt 
WKAM Goshen 
WHLT Huntington 
WITZ Jasper 
WBTO Linton 
WORX Madison 
WPCO Mount Vernon 
WPGW Portland 
WSLM Salem 
WJCD Seymour 
WSVL Shelbyville 
WTCJ Tell City 
WMFT Terre Haute 
WAMW Washington 



IOWA 

KLGA Algona 
KASI Ames 
KJAN Atlantic 
KWBG Boone 
KCOG Centerville 
KCHA Charles City 
KCHE Cherokee 
KCLN Clinton 
KSWI Council Bluffs 
KDEC Decorah 
KMCD Fairfield 
KXGI Fort Madison 
KGRN Grinnell 
KXIC Iowa City 
KNIA Knoxville 
KMAQ Maquoketa 
KWPC Muscatine 



KCOB Newton 
KDLS Perry 
KAYL Storm Lake 
KWVY Waverly 
KJFJ Webster City 



KANSAS 

KCRB Chanute 
KNCK Concordia 
KM DO Fort Scott 
KIUL Garden City 
KLOE Goodland 
KWBW Hutchinson 
KIND Independence 
KALN lola 
KCLO Leavenworth 
KM AN Manhattan 
KNDY Marysville 
KNEX McPherson 
KJRG Newton 
KLKC Parsons 
KKAN Phillipsnurg 
KSEK Pittsburg 
KWSK Pratt 
KRSL Russell 



KENTUCKY 

WANY Albany 
WBRT Bardstown 
WCBL Benton 
WLBJ Bowling Green 
WTCO Campbellsville 
WNES Central City 
WAIN Columbia 
WCTT Corbin 
WCPM Cumberland 
WCYN Cynthiana 
WHIR Danville 
WIEL Elizabethtown 
WSTL Eminence 
WFKN Franklin 
WAXU Georgetown 
WKAY Glasgow 
WHBN Harrodsburg 
WKIC Hazard 
WSON Henderson 
WKOA Hopkinsville 
WIRV Irvine 
WLBN Lebanon 
WMTL Leitchfleld 
WBLG Lexington 
WFMW Madisonville 
WWXL Manchester 
WNGO Mayfleld 
WFTM Maysville 
WMIK Mi (idles bono 
WFLW Monticello 
WMOR Morehead 
WMST Mt. Sterling 
WNKY Neon 
WSIP Paintsville 
WKLX Paris 
WPKE Pikevifle 
WPRT Prestonsburg 
WPKY Princeton 
WEKY Richmond 
WRUS Russellville 
WLCK Scottsville 
WSFC Somerset 



LOUISIANA 

KDBS Alexandria 
KVOB Bastrop 
WIKC Bogalusa 
WARB Covington 
KSIG Crowley 
WLBI Denham Springs 
KDLA De Ridder 
KEUN Eunice 
WMOG Brunswick 
KLFT Golden Meadow 
WFRP Hammond 
KVHL Homer 



212 



System Stations 



XI L Houma 
1JEF Jennings 
CTOC Jonesbor* 
CLPL Lake Providenee 
CLLA Leesville 
CDBC Mansfield 
'APB Marksville 
;ASO Minden 
ILIC Monroe 
:MRC Morgan City 
CANE New Iberia 
CREH Oakdale 
1WCL Oak Grove 
(RIH Rayville 
CRUS Ruston 
(CIJ Shreveport 
CBSF Springhill 
iCTLD Talluiah 
CVPI Ville Platte 
<EVL White Castle 
CVCL Winnfleld 
CMAR Winnsboro 



MAINE 

¥HOU Houlton 
VRUM Rumford 
tfGHM Skowhegan 



MARYLAND 

VABW Annapolis 
tVCUM Cumberland 
AfEMD Easton 
VPTX Lexington Park 
iVICO Salisbury 
■VTTR Westminster 



MASSACHUSETTS 

•VREB Holyoko 
WSRO Marlboro 
vVMRC Milford 
WCAT Orange 
<VBEC Pittsfleld 
WARE Ware 



MICHIGAN 

WALM Albion 
WOWE Allegan 
WLEW Bad AX* 
WLST Escanaba 
WMRP Flint 
WSHN Fremont 
WGHN Grand Haven 
WPLB Greenville 
WMPL Hancock 
WBCH Hasting* 
WCSR Hillsdale 
WHMI Howell 
WIKB Iron River 
WJMS Iron wood 
WJPD Ishpemlnf 
WKLA Ludington 
WMTE Manistee 
WDOG Marine City 
WDM J Marquette 
WAGN Menominee 
WCEN Mt. Pleasant 
WMAB Munising 
WMUS Muskegon 
WNIL Nile* 
WHLS Port Huron 
WMIC St. Helen 
WIOS TawasCity 



MINNESOTA 

KASM Albany 
KXRA Alexandria 



KBMO Benson 
KBMW Breckenridge 
WKLK Cloquet 
KROX Crookston 
WELY Ely 
WEVE Eveleth 
KOZY Grand Rapids 
KDUZ Hutchinson 
CFOB International Falls 
KLTF Little Falls 
KEYL Long Prairie 
KRFO Owatonna 
WCMP Pine City 
KLOH Pipestone 
WAVN Stillwater 
KDOM Windom 
KAGE Winona 



MISSISSIPPI 

WAMY Amory 
WBLE Batesville 
WGCM Biloxi-Gulfport 
WBIP Booneville 
WJMB Brookhaven 
WDOB Canton 
WGLC Centreville 
WROX Clarksdale 
WCLD Cleveland 
WCJU Columbia 
WCBI Columbus 
WCMA Corinth 
WMAG Forest 
WJPR Greenville 
WGRM Greenwood 
WNAG Grenada 
WXXX Hattiesburg 
WMDC Hazlehurst 
WCPC Houston 
WDLT Indianola 
WJQS Jackson 
WKOZ Kosciusko 
WAML Laurel 
WXTN Lexington 
WLSM Louisville 
WHHT Lucedale 
WMBC Macon 
WSJC Magee 
WAPF Mc Comb 
WMOX Meridian 
WMIS Natchez 
WNAU New Albany 
WSUH Oxford 
WPMP Pascagoula 
WHOC Philadelphia 
WRJW Picayune 
WSSO Starkville 
WELO Tupelo 
WQBC Vicksburg 
WABO Waynesboro 
WROB West Point 
WONA Winona 
WAZF Yazoo City 



MISSOURI 

KBHM Branson 
KAOL Carrollton 
KDMO Carthage 
KCRV Caruthersville 
KCHR Charleston 
KCHI Chillicothe 
KBIA Columbia 
KDEX Dexter 
KESM El Dorado Springs 
KREI Farmington 
KWOS Jefferson City 
KIRX Kirksvllle 
KLWT Lebanon 
KTCB Maiden 
KNIM Maryville 
KNCM Moberly 
KRMO Monett 
KLRS Mountain Grove 
KBTN Neoshe 
KNEM Nevada 
KRMS Osage Beach 
KWOC Poplar Bluff 
KM IS Portageville 
KYRO Potosi 
KTTR Rolla 



KSGM Ste. Genevieve 
KSMO Salem 
KDRO Sedalia 
KICK Springfield 
KALM Thayer 
KTTN Trenton 
KLPW Union 
KOKO Warrensburg 
KWRE Warrenton 
KWPM West Plains 



MONTANA 



KOYN 
KBMN 
KBOW 
KUDI 
KLYQ 
KOJM 
KBLL 
KGEZ 
KLCB 
KPRK 
KATL 
KXLL 
KSEN 
KVCK 



Billings 
Bozeman 
Butte 

Great Falls 
Hamilton 
Havre 
Helena 
Kalispell 
Libby 
Livingston 
Miles City 
Missoula 
Shelby 
Wolf Point 



NEBRASKA 

KCOW Alliance 
KCSR Chadron 
KJSK Columbus 
KGMT Fairbury 
KTNC Falls City 
KHUB Fremont 
KHAS Hastings 
KUVR Holdrege 
KGFW Kearney 
KBRL Mc Cook 
KNCY Nebraska City 
KODY North Platte 
KOGA Ogallala 
KBRX O'Neill 
KSID Sidney 
KRFS Superior 
KAWL York 



NEVADA 

KENO Las Vegas 
KBET Reno 



NEW HAMPSHIRE 

WKXL Concord 
WLNH Laconia 
WSMN Nashua 
WCNL Newport 



NEW JERSEY 

WNNJ Newton 



NEW MEXICO 

KALG Alamogordo 
KARA Albuquerque 
KSVP Artesia 
KAVE Carlsbad 
KLMX Clayton 
KCLV Clovis 



KOTS Deming 
KWEW Hobbs 
KOBE Las Cruces 
KRSN Los Alamos 
KENM Portales 
KRTN Raton 
KBIM Roswell 
KSYX Santa Rosa 
KSIL Silver City 
KSRC Socorro 
KCHS Truth or 

Consequences 
KTNM Tucumcari 



NEW YORK 

WMBO Auburn 
WFLR Dundee 
WDOE Dunkirk 
WEHH Elmira Heights 
WOSC Fulton 
WJTN Jamestown 
WBAZ Kingston 
WLFH Little Falls 
WICY Malone 
WREM Remsen 
WGGO Salamanca 
WNBZ Saranac Lake 
WIPS Ticonderoga 
WD LA Walton 



N. CAROLINA 

WABZ Albemarle 
WGWR Asheboro 
WCGC Belmont 
WBMT Black Mountain 
WATA Boone 
WBBB Burlington 
WEGO Concord 
WCKB Dunn 
WCDJ Edenton 
WCNC Elizabeth City 
WBLA Elizabethtown 
WFAI Fayetteville 
WBBO Forest City 
WFSC Franklin 
WFVG Fuquay Springs 
WLTC Gastonia 
WFMC Goldsboro 
WOOW Greenville 
WKDX Hamlet 
WHNC Henderson 
WHKP Hendersonville 
WHPE High Point 
WLAS Jacksonville 
WELS Kinston 
WEWO Laurinburg 
WLOE Leaksville 
WJRI Lenoir 
WBUY Lexington 
WYRN Louisburg 
WTSB Lumberton 
WMMH Marshall 
WMAP Monroe 
WMBL Morehead City 
WMNC Morgan ton 
WPAQ Mount Airy 
WKRK Murphy 
WRNB New Bern 
WNNC Newton 
WKBC N. Wilkesboro 
WPNC Plymouth 
WFRC Reidsville 
WCEC Rocky Mount 
WWGP Sanford 
WOHS Shelby 
WMPM Smithfield 
WEEB Southern Pines 
WTOE Spruce Pine 
WSIC Statesville 
WMSJ Sylva 
WTYN Tryon 
WADE Wadesboro 
WLSE Wallace 
WHCC Waynesville 
WCNF Weldon 
WKSK W. Jefferson 
WENC Whlteville 
WLLY Wilson 



NORTH DAKOTA 

KQDI Bismarck 
KDAK Carrington 
KDIX Dickinson 
KNDC Hettinger 
KEYJ Jamestown 
KQDY Minot 
KEYD Oakes 
KGCA Rugby 
KOVC Valley City 



OHIO 

WNCO Ashland 
WILE Cambridge 
WBEX Chillicothe 
WJEH Gallipolis 
WSRW Hillsboro 
WIRO Ironton 
WLMJ Jackson 
WWIZ Lorain 
WTIG Massillon 
WMVO Mount Vernon 
WPTW Piqua 
WIOI Portsmouth 
WBLY Springfield 
WERT Van Wert 
WCHO Washington Court 

House 
WKOV Wellston 
WWST Wooster 



OKLAHOMA 

KADA Ada 

KWHW Altus 
KALV Alva 
KVSO Ardmore 
KLTR Blackwell 
KWCO Chickasha 
KWPR Claremore 
KWOE Clinton 
KUSH Cushing 
KRHD Duncan 
KSEO Durant 
KBEK Elk City 
KCRC Enid 
KTAT Frederick 
KWRW Guthrie 
KGYN Guymon 
KTJS Hobart 
KIHN Hugo 
KTMC McAIester 
KGLC Miami 
KBIX Muskogee 
KNOR Norman 
KBYE Oklahoma City 
KOKL Okmulgee 
KVLH Pauls Valley 
KLCO Poteau 
KOLS Pryor 
KTLQ Tahlequah 
KWSH Tri-City 
KFMJ Tulsa 
KVIN Vinita 



OREGON 



KWIN Ashland 
KVAS Astoria 
KBKR Baker 
KBND Bend 
KURY Brookings 
KRNS Burns 
KWRO Coquille 
KLOO Corvallis 
KWVR Enterprise 
KASH Eugene 
KGRO Gresham 
KUIK Hillsboro 
KAGO Klamath Falls 
KQIK Lakeview 
KGAL Lebanon 
KMCM McMinnville 
KNPT Newport 
KSRV Ontario 
KUMA Pendleton 
KRAF Reedsport 
KOHI St. Helens 
KODL The Dalles 



213 



(Continued on Next Page) 



KEYSTONE BROADCASTING SYSTEM STATIONS: 



♦MHHHHHHHKHHHHHHHHHHHHH M . M . M .HH M . M .H M .' 



W^*<*<r*<+****v***v+v*ir4>v*<*<r*<r*ir*v*<r*<**+v*v*v*ir*ir*ir*r*¥*ir»ir4 



PENNSYLVANIA 

WAVL Apollo 
WNCC Barnesboro 
WBFD Bedford 
WBRX Berwick 
WISR Butler 
WCDL Carbondale 
WESA Charleroi 
WWCH Clarion 
WCVI Connellsville 
WOTR Corry 
WEZN Elizabethtown 
WFAR Farrell 
WHUN Huntingdon 
WDAD Indiana 
WADP Kane 
WACB Kittanning 
WSHH Latrobe 
WITT Lewisburg 
WKRZ Oil City 
WPTS Pittston 
WPME Punxsutawney 
WKMC Roaring Spring 
WATS Sayre 
WMAJ State College 
WLYC Williamsport 



RHODE ISLAND 

WWRI West Warwick 



S. CAROLINA 

WABV Abbeville 
WAKN Aiken 
WAIM Anderson 
WWBD Bamberg 
WBAW Barnwell 
WBLR Batesburg 
WBEU Beaufort 
WAGS Bishopville 
WACA Camden 
WCAY Cayce 
WOKE Charleston 
WCRE Cheraw 
WGCD Chester 
WPCC Clinton 
WDSC Dillon 
WELP Easley 
WOLS Florence 
WFIS Fountain Inn 
WFGN Gaffney 
WGTN Georgetown 
WGSW Greenwood 
WEAB Greer 
WBHC Hampton 
WHSC Hartsville 
WDKD Kingstree 
WLCM Lancaster 
WLSC Loris 
WYMB Manning 
WJAY Mullins 
WKDK Newberry 
WTND Orangeburg 
WRHI Rock Hill 
WSNW Seneca 
WFIG Sumter 
WBCU Union 
WALD Walterboro 



SOUTH DAKOTA 

KBFS Belle Fourche 
KOBH Hot Springs 
KJAM Madison 
KOLY Mobridge 



KGFX Pierro 
KEZU Rapid City 
KWAT Watertown 



TENNESSEE 

WLAR Athens 
WFHG Bristol 
WRKM Carthage 
WRIP Chattanooga 
WJZM Clarksville 
WCLE Cleveland 
WKRM Columbia 
WHUB Cookeville 
WLSB Copperhill 
WKBL Covington 
WAEW Crossville 
WD NT Dayton 
WDKN Dickson 
WDSG Dyersburg 
WEMB Erwin 
WEKR Fayetteville 
WAGG Franklin 
WHIN Gallatin 
WGRV Greenville 
WIRJ Humboldt 
WDXI Jackson 
WCLC Jamestown 
WKXV Knoxville 
WLAF La Follette 
WDXE Lawrenceburg 
WLIL Lenoir City 
WJJM Lewisburg 
WDXL Lexington 
WMSR Manchester 
WGAP Maryville 
WMMT McMinnville 
KWAM Memphis 
WHEY Millington 
WCRK Morristown 
WGNS Murfreesboro 
WENO Nashville 
WLIK Newport 
WATO Oak Ridge 
WBNT Oneida 
WTPR Paris 
WTRB Ripley 
WRKH Rockwood 
WRGS Rogersville 
WORM Savannah 
WLIJ Shelbyville 
WEPG S. Pittsburg 
WDBL Springfield 
WD EH Sweetwater 
WENK Union City 
WCDT Winchester 



TEXAS 

KOPY Alice 
KVLF Alpine 
KBUY Amarillo 
KACT Andrews 
KBUD Athens 
KALT Atlanta 
KRUN Ballinger 
KIOX Bay City 
KWBA Baytown 
KRIC Beaumont 
KBYG Big Spring 
KFYN Bonham 
KBBB Borger 
KBAN Bowie 
KNEL Brady 
KSTB Breckenridge 
KWHI Brenham 
KBOR Brownsville 
KBWD Brownwood 
WTAW Bryan 
KB EN Carrizo Springs 



KG AS Carthage 
KCTX Childress 
KCAR Clarksville 
KVLB Cleveland 
KSTA Coleman 
KVMC Colorado City 
KM CO Conroe 
KAND Corsicana 
KIVY Crockett 
KXIT Dalhart 
KDLK Del Rio 
KDNT Denton 
KDDD Dumas 
KEPS Eagle Pass 
KERC Eastland 
KPSO Falfurrias 
KZOL Farwell 
KFLD Floydada 
KFST Ft. Stockton 
KNAF Fredericksburg 
KBRZ Freeport 
KGAF Gainesville 
KCTI Gonzales 
KSWA Graham 
KGVL Greenville 
KCLW Hamilton 
KWRD Henderson 
KPAN Hereford 
KHBR Hillsboro 
KSAM Huntsville 
KTXJ Jasper 
KMBL Junction 
KAML Kenedy 
KERB Kermit 
KERV Kerrville 
KOCA Kilgore 
KLEN Killeen 
KVLG LaGrange 
KPET Lamesa 
KVOZ Laredo 
KLVT Levelland 
KZZN Littlefield 
KVLL Livingston 
KLUE Longview 
KRBA Lufkin 
KMHT Marshall 
KBUS Mexia 
KJBC Midland 
KORC Mineral Wells 
KIRT Mission 
KVKM Monahans 
KIMP Mt. Pleasant 
KEEE Nacogdoches 
KGNB New Braunfels 
KRIG Odessa 
KOGT Orange 
KNET Palestine 
KHHH Pampa 
KFTV Paris 
KIUN Pecos 
KVOP Plainview 
KBOP Pleasanton 
KOLE Port Arthur 
KUKO Post 
KOLJ Quanah 
KSOX Raymondville 
KTLU Rush 
KTXL San Angelo 
KBAL San Saba 
KSML Seminole 
KSEY Seymour 
KBYP Shamrock 
KDSX Sherman 
KSNY Snyder 
KDWT Stamford 
KSTV Stephenville 
KSST Sulphur Springs 
KXOX Sweetwater 
KTAE Taylor 
KTER Terrell 
KTFS Texarkana 
KTLW Texas City 
KTUE Tulia 
KTBB Tyler 
KVOU Uvalde 
KVWC Vernon 
KVIC Victoria 
KB EC Waxahachie 
KZEE Weatherford 



UTAH 

KVNU Logan 
KOAL Price 
KEYY Provo 
KDXU St. George 
KSOP Salt Lake City 
KDYL Tooele City 
KVEL Vernal 



VERMONT 

WSNU Barre 
WIKE Newport 
WWSR St Albans 
WTWN St. Johnsbury 



VIRGINIA 



WKLV 

WELK 

WMEK 

WBCR 

WKEY 

WCVA 

WEVA 

WFAX 

WYSR 

WFLS 

WFTR 

WBOB 

WGAT 

WDDY 

WMNA 

WHAP 

WLES 

WREL 

WBRG 

WMEV 

WMVA 

WNVA 

WJMA 

WPVA 

WPUV 

WRIC 

WRIS 

WYTI 

WHLF 

WAFC 

WLPM 

WESR 

WEER 

WNNT 

WINC 

WYVE 



Blackstone 
Charlottesville 
Chase City 
Christiansburg 
Covington 
Culpeper 
Emporia 
Falls Church 
Franklin 
Fredericksburg 
Front Royal 
Galax 
Gate City 
Gloucester 
Gretna 
Hopewell 
Lawreneeville 
Lexington 
Lynchburg 
Marion 
Martinsville 
Norton 
Orange 
Petersburg 
Pulaski 
Richlands 
Roanoke 
Rocky Mount 
South Boston 
Staunton 
Suffolk 
Tasley 
Warrenton 
Warsaw 
Winchester 
Wytheville 



VIRGIN ISLANDS 

WIVI Christiansted 



WASHINGTON 



KAGT Anacortes 
KARI Blaine 
KELA Central ia 
KCLX Colfax 
KCVL Colville 
KULE Ephrata 
KNBX Kirkland 
KEDO Longview 
KGY Olympia 
KRSC Othello 
KPKW Pasco 
KONP Port Angeles 
KARY Prosser 
KAYE Puyallup 



KAPA Raymond 
KENE Toppenish 
KKEY Vancouver 
KTEL Walla Walla 
KUEN Wenatchee 



WEST VIRGINIA 

WKOY Bluefield 
WBUC Buckhannon 
WTIP Charleston 
WBOY Clarksburg 
WDNE Elkins 
WTCS Fairmont 
WLOG Logan 
WEPM Martinsburg 
WHJC Matewan 
WCLG Morgantown 
WPAR Parkersburg 
WLOH Princeton 
WMOV Ravenswood 
WVAR Richwood 
WRON Ronceverte 
WELC Welch 
WHAW Weston 



WISCONSIN 

WAPL Appleton 
WATW Ashland 
WBEL Beloit 
WERL Eagle River 
WECL Eau Claire 
WDUZ Green Bay 
WTKM Hartford 
WHSM Hayward 
WLDY Ladysmith 
WRJC Mauston 
WIGM Medford 
WMNE Menomonie 
WXMT Merrill 
WIXK New Richmond 
WPFP Park Falls 
WSWW Platteville 
WPLY Plymouth 
WIBU Poynette 
WRDB Reedsburg 
WJMC Rice Lake 
WRCO Richland Center 
WTCH Shawano 
WCOW Sparta 
WDOR Sturgeon Bay 
WQMN Superior 
WTRW Two Rivers 
WISV Viroqua 
WTTN Watertown 
WDUX Waupaca 
WHVF Wausau 
WBKV West Bend 



WYOMING 

KBBS Buffalo 
KATI Casper 
KVWO Cheyenne 
KWIV Douglas 
KLUK Evanston 
KIML Gillette 
KOVE Lander 
KOWB Laramie 
KASL Newcastle 
KPOW Powell 
KRAL Rawlins 
KVRS Rock Springs 
KWYO Sheridan 
KRTR Thermopolis 
KYCN Wheatland 
I KWOR Worland 



*'♦♦*♦♦''♦♦*♦♦'♦♦*♦♦*♦♦*♦♦'♦♦*♦♦*♦♦< 



214 






Keystone 
Broadcasting System, Inc. 



*.♦ 
& 

♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ ♦ V* V*v^ V V* v<m> <m»°<m> VV<m> V* <m> ♦« W<m> V 

111 W. Washington St., Chicago 2, 111. 
Officers and Directors 

Sidney J. Wolf (Director) President 

Noel A. Rhys Executive Vice-President 

Edwin R. Peterson Senior Vice-President 

William Bayer Vice-President 

Charles A. Hammarstrom Vice-President 

Arthur Wolf (Director) Secretary-Treasurer 

New York 

527 Madison Ave., New York 22, N. Y. 

Phone: ELdorado 5-3720 

Noel A. Rhys Executive Vice-President 

Charles A. Hammarstrom Vice-President 

James S. Gessner Account Executive 

Barbara Reich Office Manager 

Chicago 

111 W. Washington St., Chicago 2, 111. 

Phone: STate 2-8900 

Sidney J. Wolf President 

Edwin R. Peterson Senior Vice-President 

Arthur Wolf Secretary-Treasurer 

Paul Kolar Controller 

William Wolf, John Hartigan Account Executives 

Charlotte Tucker Director of Station Relations 

Anita Larie Auditor 

Jane C. McFadgen Traffic Manager. Program Director 

George Wharton Research Director 

Los Angeles 

3142 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: DUnkirk 3-2910 

William Bayer Vice-President 

Henry G. Eschen Sales Mgr-West Coast 

San Francisco 

75 Post Street, San Francisco, Calif. 

Phone: SUtter 1-7440 

Roger Coombe Account Executive 

Detroit 

612 Penobscot Bldg. 

Phone: WOodward 2-4505 

E. Richard Peterson, Jr General Manager 

215 



POPULATION EXPLOSION 

A Boon to Radio Station Owners & Operators 

By ROBERT F. HURLEIGH, President 

Mutual Broadcasting System 



AMERICA'S POPULATION 
explosion, which has 
been creating city-like popu- 
lation centers in fringe sec- 
tions of the nation's metro- 
politan areas, has been a 
boon to radio station owners 
and operators. But it has 
caused mayhem for big-city 
newspaper publishers. 

The reason is simple. 
Radio-waves have no geographical, 
topographical or delivery limitations 
for reaching listeners. But news- 
papers, dependent on trucks and rails 
for their distribution find the going 
rough and getting rougher as met- 
ropolitan areas expand. 

This situation is far from limited. It 
is probably best exemplified in such 
metropoli as New York, Los Angeles, 
Boston, Philadelphia and Chicago, 
to cite the country's most densely 
populated marketing areas. But it is 
happening wherever people are shift- 
ing from restricted living centers to 
areas where they can flex their own 
muscles and those of growing child- 
ren. It has, too, caused the phenom- 
enon of fringe-area dailies apparent- 
ly destined to being stronger, finan- 
cially, than many of their big-city 
brethren, since they are beginning 
to siphon advertising revenues form- 
erly limited to the big-city publishers. 

Radio has fared even better with 
this explosion pattern, and the wise 
person continues to take steps to ef- 
fect programming changes to meet 
this challenge. True, another causa- 
tive was the mass acceptance of tele- 
vision. But it was recognition of the 
needs for broadcasting services in 
the outer areas of metropolitan cen- 
ters — areas building strongly and 




steadily and, in particular, 
swelling with persons oc- 
cupying top niches in con- 
sumer buying charts — that 
is whipping big-city broad- 
casters into direct, positive 
action. Proofs of the success- 
es of their patterns are in- 
delibly revealed by the high 
prices for metropolitan licen- 
ses. 

Radiomen realized the new post- 
World War II population clusters in 
their primary listening areas needed 
specialized broadcasting services. 
Though these areas are linked with 
the "big-city" economically, diverse 
other factors govern their living pat- 
terns. Ethnically and socially they 
differ from the city mass. 

The point has now been reached 
in this year 1962 where radiomen, 
having corralled their audiences, are 
taking positive creative steps to with- 
stand any and all attempts to woo 
listeners to other media — or other 
radio stations. The end result here, 
too, is outstanding service to the lis- 
tener — services, in many cases, in 
excess of those demanded of licen- 
sees by the FCC. 

We at Mutual realized this com- 
munications side-effect from the pop- 
ulation explosion when we pioneered 
our services concepts to affiliates five 
years ago. Our philosophy is simple: 
give affiliates the basics they need 
for integration into their program- 
ming schedules, and leave full-time 
programming to them. 

Mutual, I feel, has played an im- 
portant part in this realistic diverg- 
ence from old-line traditionalism. We 
will continue to think along these 
lines as our country grows. 



216 



Mutual Broadcasting System, Inc. 



1440 Broadway, New York 18. N. Y. 
Telephone: BRyant 9-7600 



Board of Directors 

Herbert P. Buetow Chairman 

Robert F. Hurleigh President 

Joseph C. Duke Clarence B. Sampan 

Bert S. Cross Robert H. Tucker 

Irwin R. Hansen John J. Verstraete 

James L Hayes Louis F. Weyand 

Officers 

Robert F. Hurleigh President 

Richard L. Post. • Secretary 

Don T. Garettson Treasurer 

Dudley J. Cox Asst. Treas. 

Frank Erwin Asst. Sec, Asst. to Pres. 

Administrative Services 

Herbert J. Cutting Dir., Sales Service Opera. 

Hal Wagner Dir., Coop. Programs 

Lillian Brinkman Spvsr., Personnel Records 

Lorre Wardyn Personnel Manager 

Mrs. Violet Hutchinson. . . .Spvsr. Telephone Svcs. 
Eileen George. .Supervisor, Wire Communications 
Kenneth Trnka Mgr., Mail Room Opera. 

General Accounting 

Dudley J. Cox Director 

George Tietjen Station Account Spvsr. 

Legal Counsel 

Regan, Goldfarb, Powell fir Quinn, N. Y. 

Fly, Shuebruk, Blume and Gaguine, Wash., D. C. 

Programs & Operations 

Joseph F. Keating V.P. in Charge 

Frank Miller Program Director 

Leslie Learned Dir., Engineering 

James Chapman Asst. Dir., Engr. 

James O'Connor Chief Engineer, N. Y. 

Public Relations 
Mary C. Hurley Director 

Advertising and Sales Promotion 

Rita L. Garner Dir. of Sales Promotion 

Carolyn Hunter Research Manager 

Donald H. Lowstuter Asst. Mgr., Research 

Sales Department 

Philip H. D'Anroni General Sales Mgr. 

Robert Lobdell. Mgr., Midwest Office (Chicago) 

James McElroy Eastern Sales Mgr. 

Peter Brandon, Richard Koenig, Leonard Mor- 
reale, Arthur H. Okun, Peter Theg, Rowland Var- 
ley Account Executives 

♦>♦.»♦.♦♦♦♦♦.♦♦.♦♦.*♦>♦.♦♦.♦♦.♦♦.»♦.♦♦.♦♦>».♦♦.♦♦.<*.♦♦.*♦.»♦.♦♦.♦ 



News 

Stephen J. McCormick V.P. in Charge 

Norman Baer News Director 

Jack Allen Bureau Chief, N. Y. 

Charles Warren Bureau Ch., Wash., D. C. 

Public Affairs 

Norman Baer Director 

Louise Barry Production Spvsr. 

Station Relations 

Charles W. Godwin Vice President in Charge 

Charles King Director of Station Rel. 

Etta Dick Mgr., Station Rel. Dept. 

Washington Operations 

Stephen J. McCormick V.P. in Charge 

Philip Lampkin. . . .Dir. Music, Special Music Pgs. 
Charles Ray Chief Engineer 

New York Operations 

Joseph F. Keating V.P. in Charge 

Thomas Rollo Mgr. Prog. Trafic 

Sports 

Van Patrick Director 

Mutual Affiliates Advisory Comm. 

Victor C. Diehm....WAZL, Hazleton, Pa., Ch. 
Carter C. Peterson. .WBYG, Savannah, Ga., V. Ch. 

Michael Layman WFSC, Somerset, Ky., Sec. 

Willard Deason.KVET, Austin, Tex., Ch. Emeritus 

Metropolitan Mkt. Reps 

Dist. 1— Henry Rau WOL, Wash., D. C. 

Dist. 2 — Carter Peterson. . .WBYG, Savannah, Ga. 

Dist. 3— Robert Miller WAIT, Chicago, III. 

Dist. A — George Mayoral. . .WJ MR, New Orleans 

Dist. 5— Ralph J. McElroy. .KWWL, Waterloo, la. 

Dist. 6— Durward Tucker WRR, Dallas, Tex. 

Dist. 7— Frank Carman KLUB, Salt Lake City 

Dist. 8— S. R. Gordon KSDO, San Diego, Cal. 

Non- Metropolitan Mkt. Reps 
Dist. 1— Victor C. Diehm. WAZL, Hazleton, Pa. 

Dist. 2— E. Z. Jones WBBB, Burlington, N. C. 

Dist. 3— Michael Layman. .WFSC, Somerset, Ky. 

Dist. 4 — Sam Anderson KFFA, Helena, Ark. 

Dist. 5— Ed Breen KVFD, Ft. Dodge, la. 

Dist. 6-^Richman Lewin KTRE, Lufkin, Tex. 

Dist. 7— W. Phelps. . . KALC. Alamagordo, N. M. 
Dist. 8— Keith Munger KCOK, Tulare, Cal. 



217 





WESTBROOK 
VAN VOORHIS 






: 



40:- I :2Q' 




TONY MARVIN 




BILL COSTELLO 



i m 




'50 v. % »! 10 



i Y m 20/. 



.35 J. 25, 








STEVE MCCORMICK 



mutual Radio 3m 

A SERVICE TO INDEPENDENT STATIONS! 



WXAL Demopolis 
WDIO Dothan 
WULA Eufaula 
WJOI Florence 
WJBB Haleyvlllo 
WKAB Mobile 
WMGY Montgomery 
WJHO Opellka 
WFEB Srlaoauia 




KBTMJ 

KVLC Little Rock 
KVMA Magnolia 



KROP Brawley 
KPAY CWco 

KRED Eureka 
KTNO Fresno 
KREO Indio-Palin Springs 



KVON Nampa 

I tedding 

I I Riverside 

KRAK Sacramento 

KKHI San Francisco 
KLIV San Jose 

lanta Rosa 
KHOE Truckee 
KOOK Tulare-Ylsalla 
KMSL Uklah 
KVEN Ventura 
KOMT WatsonvlUe 

COLORADO 

KSSS Colorado Springs 
KOSI Denver 
h/.l.\ Ft. ColUllJ 
KCI.N Chiiwuoit s M i i , i ..- .s 

KDZA Pueblo 
CONNECTICUT 
WADS Ansonla 
WCOC Hartford 
WLI8 New London 
WINY Putnam 
WTOR Torrington 

mvi'u waterbury 

inula WVstnort 
in i.i uilllinantlo 



1 II. M W iueli'i 



WSWN BeUe Giadi 
WB11D Bradcnton 
w rod Daytons Bo 



Wl'NU Ijiilii.-y 



WMYG MllUdgerllle 

WCOH Newnan 

WKTG ThomasvlUe 
WTWA Thomson 
WGOV Valdost* 
WAYX Waycrosi 
IDAHO 

nwiston 
KRPL Moscow 
KSPT Sandpolnt 

KWAL Wallace 
ILLINOIS 
WRMS Beardstown 
WKDD Champalgn-Urbana 
WAIT Chicago 
WITY Danville 

. lesburg 
WGSB Geneva 
WJPF Herrln 
WSMI Litchfield 
WPEO Peoria 
WJRL Rockford 
INDIANA 
WBNL Boonyllle 

.ansvllle 
WJOB Hammond-Gary 

WXLW Indianapolis 

Lafayette 



WSAL I 

Madison 

W.l'l'A South Bend 

u-rre Haute 
WAOV Vincennea 
IOWA 

KHAK Cedar Rapids 
KROS Clinton 
KWNT Davenport 



Mutual Broadcastim System Stations 



KVFD Fort Dodge 
KOKX Keokuk 
KMNS Sioux City 
KWWL Waterloo 
KANSAS 
KSAL Sallna 
KTOP Topeka 
KLEO Wichita 
KENTUCKY 



WTMT 1 

Wli'liw II .onvUle 

w KYB railiicah 
WSD7 Palntsvtlle 
WTKE Plkeville 
WSFC Somerset 
LOUISIANA 
K9IG Crowley 
KEUN Eunice 
hh'NV I'Vrriday 



K I KS SiilpliiT- Lain- Charlo 

MAINE 

WABI Bangor 



Portland 
WAGM Presque Isle 
MARYLAND 
WITH Baltimore 
ivkyr Cumberland 
W.IEJ Hagerstown 
WBOC Salisbury 
MASSACHUSETTS 
iVOKL 80 11 
WALE FaU River 



WDAL 1 

WQBC Vlcksburg 
WROB West Point 
MISSOURI 
KHMO Hannibal 



BANS Kansas City 

KKJO St. Joseph 
WBBY St. Louis 
MONTANA 
KGCX Sidney 
KVCK Wolf Point 
NEBRASKA 
KXiMS Limuln 

Kr.iii. HcCook 
KMEO Omalia 



Willi 1 Lake Placid 
Malone 

W.l.l I. Niagara Falls 



WOSC Oswego 

'aitsburgh 
11 11 v .11 liochester 
11 nil Syracuse 
WKAIi TJtica-Rome 

NORTH CAROLINA 



it-Gastonla 
.... ion 
VAYS Charlotte 
1GAI Elizabeth City 



■• Ml Airy 
HIT New Born 
SHE Raleigh 



WCKX Lincno, . 
WDOK Cleveland 
\niiO Columbus 
WJETR Dover 
WTRO Ironton 
WBLY Springli'.!;' 
sieubenville 
WTTF Tiffin 
WOHO Toledo 
WBBW Youngstoivn 
OKLAHOMA 
KWON BarUesTille 
KTOK Oklahoma City 
WBBZ Ponca. City 
KGFF Shawnee 
KTUL Tulsa 
OREGON 
KWIL Albany 
EAST Astoria 




■'KM L'niidersport 
Wiisa Eplinil. 
WJET Erie 
.1 I'liA Franklin 
liill.n Gettysburg 



WBPZ Lock Haven 

v.'i'K.V Philadelphia 
L Tltf.; Pittsburgh 

\ I'Utv Pil!>l.ilL.I. I'liiiilii 1 

Luitsville 

n lv Scranton 
fi'KBI St. Mary's 
L.'I IV Tltusvllle 

.1 ILL Washington 
1YNBT Wellsboro 

RAX Uilkes-Barre 



WRHI Rock Hill 
WSNW Seneca 
WORD Spartanburg 
WFIG Sumter 
SOUTH DAKOTA 
KIJY Huron 
KORN Mitchell 
KWAT Watertown 

TENNESSEE 

WLAR Athens 
WAPO Chattanooga 
WJZM Clarksville 



WMSR Manchester 



KUI..N Balllnger 



KBWD Brownwoud 
1CDET C ' 

Wltll .1 



KAVBA Houston-Baytowr 



K11UB Lubbock 

KTRB l.nlilin 
KMHT Marshall 
KVK1I MonahnJi! 
kl'I'X Pampa 
KEYE Perryton 



k \i L' San Antonio 

l.'IIIH Sherman l> lisi 

KSNY Snyder 
KTEM Temple 



i-iomery 

'.. I L ., . . 

. I . 

wii.Ml' Wheeling 

I iillamson 
WISCONSIN 
WHBY Appleton 
WGEZ Belolt 

iu Olalre 

ind .Iu Lao 

. 11 Bay 

Uuyivard 

mi." Janesvlllo 

II III ll.oli mi, Lov 

WOMT iliinltowoc 
u mis Milwaukej 

\\ lllill IL l.iloir; 

W.I ml nice Lake 

WlillK Sim 

Buneriw 

WFHR V~ 
WYOIV 
KVWO ( 
GUAM 
KUAM Agana 
PUERTO RICO 
w pup Ponce 

WOKS 1M I'M M.iyaj lie. 
WKVN San Juan 
W Hill I'll San Juan 
VIRGIN ISLANDS 



I'liWX Van, ver. li.f 



PUBLIC SERVICE RADIO 

Public Interest Programming Means Profit 

By WILLIAM K. McDANIEL, Executive V.P. 

NBC Radio Network 



THE radio networks' an- 
swer to the critics is not 
only are we doing more pub- 
lic service-public interest pro- 
gramming, but there is an op- 
portunity to make a profit on 
this type of programming. 

Network radio, particularly 
the NBC Radio Network, 
probably devotes more hours 
to public service-public in- 
terest programming than any other 
communications medium. During the 
first half of last year nearly 1,500 
hours of all types of programming 
were broadcast on NBC, and of this 
approximately 57 per cent consisted 
of news, information, and public ser- 
vice programming. 

How have we fared with programs 
regarded as within the realm of pub- 
lic service and public interest? It is 
with pride that I say that our Net- 
work maintained its position as the 
number one radio network in 1961, 
accounting for nearly half of all spon- 
sored network time. Approximately 
100 different advertisers, many spon- 
soring public service and public in- 
terest programs, used NBC Radio 
during 1961. The top five advertisers 
with the largest weekly audiences 
were all on NBC Radio. 

Through such programs as "News 
on the Hour," "Emphasis," "News of 
the World," Sunday Night Frank Mc- 
Gee Segment of "Monitor" and NBC's 
Instant Specials covering noteworthy 
news events, it is our feeling that net- 
work radio as a communications me- 
dium has progressed to the point 
where it has given the American 
people an unparalleled opportunity 
to become intimately familiar with 
the character of almost all the lead- 




ing personalities of our day; 
with the events that are shap- 
ing our futures; and with the 
issues that engage us all. 
While all these programs are 
financially successful, here 
at NBC we feel that we are 
providing a service to our lis- 
teners who, because of these 
trying times, demand to be 
better informed. We are also 
providing our stations with programs 
which could not normally be econom- 
ically produced by the individual 
stations, and we pioneered stressing 
news and public affairs. 

Six years ago we introduced our 
revolutionary weekend program — 
"Monitor." In January, 1937 — NBC 
Radio shifted its weekday program- 
ming concept to news, beginning the 
industry's first series of network news 
programs, on the hour, 17 hours a 
day. The full facilities of our News 
Corps, were marshalled for this un- 
precedented project which today is 
the anchor of our network radio 
operations. In January of 1960 — NBC 
Radio added a companion program 
to "News on the Hour" — a five-minute 
essay-type program utilizing all mem- 
bers of the news broadcast staff, 
and presented eight times daily Mon- 
day through Friday. This is "Em- 
phasis," which varies from off-beat 
observations on the life and times of 
an American newsman overseas, to 
commentaries on the most urgent 
news events. 

As a communications medium, it 
is quite evident that network radio 
is going to play an even more sig- 
nificant part in information, news, 
and public affairs programming in 
the future. 



222 



«mm»m^»«$m»»««»8«»««m$«tm»»»^^:-:«$»»m«««M$$mtmtm»t«»ms«tm«»at 



National Broadcasting Co., Inc. 
NBC Radio Network 



8 



30 Rockefeller Plaza, New York 20, N. Y. 

Telephone: Circle 7-8300 

Registered Telegraphic Address: NATBROCAST NEW YORK 



BOARD OF DIRECTORS 



David C. Adams 
John T. Cahill 
Mrs. Everett N. Case 
Elmer W. Engstrom 
Thomas Ervin 
Frank M. Folsom 
Harry C. Hagerty 
Harry C. Ingles 
Robert E. Kintner 

John 



Paul M. Mazur 
William R. McAndrew 
Andre Meyer 
Carroll V. Newson 
David Sarnoff 
Robert W. Sarnoff 
Walter Scott 
Lewis L. Strauss 
P. A. Sugg 
K. West 



OFFICERS 

Robert W. Sarnoff Chairman of the Bd. 

Robert E. Kintner President 

David C. Adams Senior Exec. Vice President 

William R. McAndrew. . Executive Vice President 
William K. McDaniel. .Executive Vice President 

Aaron Rubin Executive Vice President 

Walter D. Scott Executive Vice President 

P. A. Sugg Executive Vice President 

Charles R. Abry Vice President 

Lester Bernstein Vice President 

Hugh M. Beville, ]r Vice President 

Max E. Buck Vice President 

Albert L. Captstaff Vice President 

Robert Close Vice President 

Don Durgin Vice President 

Sydney H. Eiges Vice President 

Thomas E. Ervin Vice President 

William E. Fairbanks Vice President 

Edwin S. Friendly, ]r Vice President 

George Fuchs Vice President 

Joseph Coodfellow Vice President 

Julian Goodman Vice President 

Lester Gottlieb Vice President 

George A. Graham, Jr Vice President 

Felix Jackson Vice President 

Ernest Lee Jahncke, jr Vice President 

Harold Kemp Vice President 

Peter Kenney Vice President 

Thomas E. Knode Vice President 

Carl Lindemann, Jr Vice President 

Thomas C. McCray Vice President 

Thomas B. McFadden Vice President 

Ellis 0. Moore Vice President 

Angus Robinson Vice President 

Alexander S. Rylander Vice President 

Thomas W. Sarnoff Vice President 



James A. Stabile Vice President 

Alfred R. Stern Vice President 

Robert L. Stone Vice President 

David Tebet Vice President 

Grant A. Tinker Vice President 

William Trevarthen Vice President 

Theodore H. Walworth Vice President 

Raymond W. Welpott Vice President 

Mort Werner Vice President 

John K. West Vice President 

Lloyd E. Yoder Vice President 

John Q. Cannon Secretary 

William A. Williams Assistant Treasurer 

Paul B. Lynch Assistant Secretary 

John V. Shute Assistant Secretary 

Raymond E. Simonds Assistant Secretary 

Gerald Gouldrup Assistant Secretary 



DEPARTMENTS 
EXECUTIVE 

Robert W. Sarnoff Chairman of the Bd. 

Robert E. Kintner President 

TREASURER'S 

Aaron Rubin Exec. V.P. fir Treasurer 

Robert H. Barnaby. . Dir. Cap. Budg. & Off. Serv. 

Anthony J. Dente. . . . Mgr., Operating Budgets fir 

Financial Evaluation 

St. Clair Marshall Dir. Tax Administration 

John McDermott Manager, Audits 

Richard J. Raburn Controller 

Charles J. Ochsenreiter. .Mgr., Syst. fir Data Proc. 

Randall R. McMillin Dir., Pchsg. fir Materials 

Albert E. Walker Manager, Transportation 

William A. Williams Asst. Treasurer 

James White Dir. Accounting 

Operations & Engineering 

Wm. H. Trevarthan V.P., Operations & Eng. 

Joseph J. Arnone. . . .Mgr., Design fir Construction 

George M. Nixon Mgr. Equip. Devel. fir Stds. 

Chester A. Rackey Mgr., Facilities Design fir 

Construction 

William S. Duttera Mgr., Allocations Engin'g 

James L. Wilson Director, Engineering 

(Continued on Next Page) 



223 



NBC RADIO NETWORK 



r + tS*;,*^*^***^**^**^* **,***++,**;*+*+,*++* ■>* + +++S**+ t ++Sr t +*S++*S+S+ 4 +* + *S+S*S*.+* t *++++*S+S*^*S 



(Continued from Previous Page) 

Personnel 

George H. Fuchs V.P., Personnel 

j. Noel Deurscher Manager, Organization 

Planning fir Mgt. Development 

H. O. Lumb Director, Personnel 

Richard N. Goldstein. . .Director, Labor Relations 

Dr. Bernard j. Handler Company Physician 

Oscar C. Turner Mgr., Personnel fir Labor 

Rel., West Coast 



NBC Enterprises Division 

Alfred Stern Vice Pres., Enterpr. Div. 

William J. Schmitt General Manager 

Morris Rittenberg Dir., Domestic Entpr. 

Clifford W. Slaybaugh Director, 

International Enterprises 



NBC Films, Inc. 

30 Rockefeller Plaza, New York, N. Y. 
(Wholly-owned Subsidiary) 

Morris Rittenberg , President 



WEST COAST 

3000 W. Alameda Ave., Burbank, Calif. 
THornwald 5-7000 

Thomas W. Sarnoff V.P., West Coast 

Richard Graham Vice President, Law 

Fenton Coe Dir., Film Production 

Frank Gertz Mgr., Business Affairs Network 

Programs fir Production 

Felix Jackson V.P., TV Network Pgms. 

Harold Kemp V.P., Nighttime Programs 

Joseph L. Kubin Asst. Controller 

Henry Maas Mgr., Traffic fir Sales Svc. 

John W. Nelson Director, Daytime Programs 

Edward A. Rosenberg Mgr., Contract 

Administration 

Ralph F. Sbawhan Dir., Press fir Publicity 

John H. Thompson Mgr., News 

Robert D. Thompson Mgr., General Services 

Oscar C. Turner Mgr., Personnel fir Labor Rel. 

Richard C. Welsh Director, TV Prod. 

and Business Affairs 
Robert Wood Mgr., Continuity Acceptance 



OFFICE OF THE SENIOR 
EXECUTIVE VICE PRESIDENT 

David Adams Senior Exec. V.P. 

Thomas E. Ervin V.P. fir Gen. Attorney 

Lester Bernstein V.P., Corp. Affairs 

Hugh M. Beville V.P., Plan, fir Research 

Planning and Research 

Hugh M. Beville V.P., Planning fir Research 

Dr. Thomas E. Coffin Director, Research 

Allen R. Cooper Dir., Corporate Planning 

Law 

Thomas E. Ervin V.P. fir General Attorney 

John V. Shute Asst. General Attorney 

Benjamin D. Raub Asst. General Attorney 

Howard Monderer Asst. Gen. Attorney, 

Washington 



Public Information 

Sydney H. Eiges V.P., Public Information 

Ellis O. Moore V.P., Press & Publicity 

John H. Porter Director, Nat'l Advertising 

Alexander S. Rylander Vice Pres., Promotional 

Services 



Corporate Affairs 

Lester Bernstein Vice President 



Standards and Practices 

Ernest Lee Jahncke, Jr V.P., Stand. & Practices 

John A. Cimperman Director, Practices 

Ward Silloway Administrator, New York 

Edward G. Smith Administrator, West Coast 

Carl M. Watson Dir. Broadcast Standards 

Percy F. Smith Spvsr., Commercial Copy, N. Y. 

Robert A. Wood. .Mgr., Continuity Accept., N. Y. 
Doris Williams Coord., Stand. & Pract. 

Station Relations 

Thomas E. Knode V.P., Station Relations 

Donald J. Mercer Dir. of Station Rel. 

Sheldon Hickox, Jr.... Dir. Sta. Rel. West Coast 



224 



-♦♦»♦>♦♦♦>♦♦♦>♦♦♦>♦>♦'< 



NBC RADIO NETWORK 



Joseph Berhalter Station Rel. Regional Mgr. 

Anthony Cervini Station Rel. Regional Mgr. 

Paul M. Hancock Station Rel. Regional Mgr. 

William M. Kelley ...Station Rel. Regional Mgr. 
Raymond O'Connell. . .Station Rel. Regional Mgr. 

Malcolm B. Laing Station Rel. Regional Mgr. 

Paul Rittenhouse Station Rel. Regional Mgr. 



NBC OWNED STATIONS & 
NBC SPOT SALES 

P. A. Sugg. . .Exec. V.P., NBC Owned Stations & 

NBC Spot Sales 
Marvin V. McCormick Dir., Business Affairs 

NBC Spot Sales 

Richard H. Close V.P., NBC Spot Sales 

Frederick T. Lyons Dir., Radio Spot Sales 

Frank DeRosa Mgr., Radio Spot Sales 

Central Office 

Edward H. Macaulay Mgr., Western Radio 

Spot Sales 

Dave Scott. . .Mgr., New England Radio Spot Sis. 

Wilbur M. Fromm. .. .Director, New Business & 

Promotion 



NBC Owned Stations 

WNBC-WNBC-FM, New York 

30 Rockefeller Plaza, New York 20, N. Y. 
Circle 7-8300 

Theodore H. Walworth, Jr V.P., Cen. Mgr. 

George Dietrich Station Manager 

Lewis P. Johnson Manager, Sales 

James A. Beatty Mgr., Merchandising 

Steve White Program Mgr. 

Fred E. Acker Mgr., Business Affairs 



WJAS-WJAS-FM, Pittsburgh 

1459 Crane Ave., Pittsburgh 20 
LOcust 3-5238 

Stephen Rooney General Manager 



WMAQ, WMAQ-FM, Chicago 

Merchandise Mart, Chicago 54 
SUperior 7-8300 

Lloyd E. Yoder V.P. & General Mgr. 

John Keys Station Mgr, WMAQ 

Harry D. Trigg Program Manager 

Chet Campbell Dir. Adv., Promo & Press 

K. Dan Anderson Mgr., Press Dept. 

Hugh F. Del Regno Dir., Business Affairs 



WRCV, Philadelphia 

1619 Walnut St., Phila. 
LOcust 4-3700 

Raymond W. Welpott. V.P. & Gen. Mgr. 

Thomas Paisley Station Mgr. 

Arthur A. Watson Business Mgr. 

Mary Doyle Merchandising Mgr. 

Robert C. Benson Program Manager 

George Lenfest Dir. of Operations 



KNBC, KNBC-FM, San Francisco 

Taylor & O'Farrell Sts., San Francisco 2 
GRaystone 4-8700 

William Decker General Manager 

Richard S. Calender Sales Manager 

Jack Wagner Program Manager 

Bert Medar Business Manager 



RADIO NETWORK 

William K. McDaniel. .Exec. V.P., Radio Network 

George A. Graham, Jr V.P. & General Mgr. 

William F. Fairbanks. V.P., Sales 

Robert C. Kitchens Mgr., Sales Presentations 

Ludwig W. Simmel. . . .Mgr., Sales Service & 

Traffic 

Albert L Capstaff V.P., Programs 

Robert Wogan Director, Programs 

Marion Stephenson Dir., Business Affairs 



WRC, WRC-FM, Washington 

4001 Nebraska Ave., Wash. 16 

EMerson 2-4000 

Joseph W. Goodfellow V.P. & Gen. Manager 

Harry A. Karr, Jr Station Manager 

William C. Grayson Program Mgr. 

Charlotte Walch Mgr., Adv., Prom. & Pub. 

William Callaway Business Mgr. 



225 




THC BIG SOUND IS STILL £3 RADIO.,. 
B|& IN STATIONS ,8lG IN PROGRAMMING, 
BIG- IN AUDIENCES, BIG IN ADVERTISERS.,. 
THE WINNING COMBINATION MONTH AFTER 
MONTH ,^B RADIO ADVERTISERS CONSISTENTLY 
REACH THE LAR6EST WEEKLY AUDIENCE^ 
IN RADIO* THAT'S WHY P© CARRIED NEARLY 
HAV.F OT ALL SPONSORED NETWORK TIME. 



* NIELSEN RADIO IND£X 



National Broadcast 



ing 



Company Radio Network 




J* ♦.♦ 

Federal Communications Commission 

Commissioners, Offices & Personnel 

$ # 

HEADQUARTERS: NEW POST OFFICE BUILDING, WASHINGTON 25, D. C. 

Phone: Executive 3*3620 

NEWTON N. MINOW 
Chairman 

(Term Expires June 30, 1968) 

Administrative Assistant: TEDSON J. MEYERS 

Legal Assistant: JOEL ROSENBLOOM 

Engineering Assistant: WILLIAM L. NORTH 

Special Assistant: JAMES B. SHERIDAN 

Confidential Assistant: GLORIA COE 

Commissioners 

ROSEL H. HYDE ROBERT T. HARTLEY 

(Term Expires June 30, 1966) (Term Expires June 30, 1965) 

Legal Assistant— JAMES T. BARKER Legal Assistant— PHILIP S. CROSS 

Engineer Assistant-C. PHYLL HORNE Engineering Assistant- 

ROBERT E. LEE HORACE E. SLONE 

(Term Expires June 30, 1967) T. A. M. CRAVEN 

Legal Assistant— (Term Expire June 30, 1963) 

ARTHUR A. GLADSTONE Legal Assistant— ROBERT M. KOTEEN 

Engineering Assistant— Engineering Assistant— 

ROBERT G. WESTON CLARENCE F. HEISTER 

FREDERICK W. FORD JOHN S. CROSS 

(Term Expires June 30, 1964) (Term Expires July 1, 1962) 

Legal Assistant — Legal Assistant — 

JOHN C. CONLIN LEONIDAS P. B. EMERSON 

Engineering Assistant— Engineering Assistant— 

DANIEL JACOBSON BRUCE S. LONGFELLOW 

Office of The Secretary 

BEN F. WAPLE, Acting Secretary 

INTERNATIONAL TELECOMMUNICATIONS MINUTE DIVISION 

^ , . SETTLEMENTS DIVISION Annette E. Hutterly, Chief 
Charlotte S. Smith. Chief 

MAIL & FILES DIVISION „ . A „. ^J 11 **** VISION 

Clara A. Fairall, Chief Helen A - Clark, Chief 

DOCKETS DIVISION TECHNICAL ASSISTANCE DIVISION 

Jessie R. Blaine. Chief Gordon Kent, Chief 

Office of Hearing Examiners 

JAMES D. CUNNINGHAM, Chief Hearing Examiner 
JAY A. KYLE, Assistant Chief Hearing Examiner 
HEARING EXAMINERS 

Basil P. Cooper Forest McClenning Charles J. Frederick 

Thomas H. Donahue H. Gifford Irion Millard F. French 

Annie N. Huntting Herbert Sharfman David I. Kraushaar 

Isadore Honig Elizabeth C. Smith Walther W. Guenther 

m Ashe H. Ende 

Office of Opinions and Review 

DONALD J. BERKMEYER, Chief 
GEORGE K. ASHENDEN, Asst. Chief for Engineering 
ROBERT W. GEWEKE, Asst. Chief for Law 
Reviewing Attorneys 
William Jensen Chester F. Naumowicz, Jr. 

Edward J. McCormick, Jr. David W. Warren, Jr. 

230 



»'♦♦'♦♦*♦*'♦♦'♦♦'♦♦'♦♦'♦♦*♦♦'♦♦'♦*'♦*'♦♦*♦♦'♦♦'♦♦'♦♦*♦*'♦♦'♦*•♦♦'♦♦*♦♦'♦♦'♦»*♦♦*♦♦'♦♦*♦♦•♦ 



FEDERAL COMMUNICATIONS COMMISSION 



Attorneys 
Fred B. Bartlett Eugene Kline Walter L. Reitz, Jr. 

Edward J. Becker Joseph A. Marino Roy R. Russo 

Edward F. Bennett Edward C. McKenzie Sylvia B. Sternstein 

Judith Ann Grant Walter C. Miller Walter M. Strick 

Milton O. Gross Ronald K. Mundy 

Wallace E. Hutton 

Engineers 

Earl G. Coston Hideyuki Noguchi 

Accountant 

Charles S. Borum 

Office of Administration 

Executive Officer and Acting Budget Officer 
ROBERT W. COX 

Richard F. Solan, Asst. Executive Officer 

ADMINISTRATIVE SERVICES DIVISION ORGANIZATION AND METHODS DIVISION 

Paul H. Sheehy. Chief Lavelle W. Hughes, Chief 

BUDGET AND FISCAL DIVISION PERSONNEL DIVISION 

Robert W. Cox, Acting Budget Officer Gilbert H. Hatfield. Personnel Officer 

DIVISION OF DEFENSE COORDINATION DATA PROCESSING DIVISION 

Albert A. Evangelista, Chief J. N. Hand, Chief 

Office of Reports and Information 

GEORGE O. GILLINGHAM. Chief 

Salina M. Lindo, Asst. Chief & Chief REPORTS BRANCH 

of Information Branch Eva °- Helton „ 

Lily M. Marshall 
Maria Elgorriaga 

Office of Chief Engineer 

EDWARD W. ALLEN. JR.. Chief Engineer 
Ralph J. Reiiton, Associate Chief Engineer 
Ruby F. Caldwell, Administrative Assistant 

FREQUENCY ALLOCATION & LABORATORY DIVISION 

TREATY DIVISION Edward W. Chapin, Asst. Chief Engineer 

William H. Watkins, Asst. Chief Engineer 

CONTROL OF ELECTROMAGNETIC 
TECHNICAL RESEARCH DIVISION RADIATION (CONELRAD) 

William C. Boese, Asst. Chief Engineer Kenneth W. Miller, U. S. Supervisor 



Office of General Counsel 

MAX D. PAGLIN, General Counsel 
Associate General Counsel, Henry Geller 
Hilburt Slosberg, Asst. to General Counsel 

LITIGATION DIVISION LEGISLATION DIVISION 

Daniel Ohlbaum, Asst. General Counsel Gerald M. Cahill, Asst. General Counsel 

REGULATORY DIVISION ADMINISTRATIVE LAW & TREATIES DIV. 

Dee W. Pincock, Asst. Generdl Counsel John F. Cushman, Asst. General Counsel 

Broadcast Bureau 

KENNETH COX, Chief 

JAMES E. BARR, Assistant Chief 

JAMES O. JUNTILLA, Asst. to the Chief 

Estelle J. Bunn. Administrative Assistant 

BROADCAST FACILITIES DIVISION TV Applications Branch 

Wallace E. Johnson, Chief ^ amue } £ aad .y» Chie f 

Martin I. Levy, Asst. Chief R Vemald^ Kley Chief 

Aural New & Changed Facilities Branch vemaia ^j^^J^YviSlOX 

Ralph H. Garrett, Chief Robert J. Rawson, Chief 

Existing Facilities Branch Thomas B. Fitzpatrick, Asst. Chief 

Harold L. Kassens, Chief RULES AND STANDARDS DIVISION 

Technical & Allocations Branch Hart S. Cowperthwait, Chief 

Donald C. Kanode, Chief Sol Schildhause, Asst. Chief 

231 



FEDERAL COMMUNICATIONS COMMISSION 






RESEARCH AND EDUCATION DIVISION 

Hyman H. Goldin, Chief 

Asst. Chief (Vacancy) 
Research Branch 

Chief (Vacancy) 
Irwin Fine, Economist 
Arthur Schatzow, Economist 
Educational Broadcasting Branch 

Chief (Vacancy) 

RENEWAL AND TRANSFER DIVISION 

Joseph N. Nelson, Chief 
Sylvia D. Kessler, Asst. Chief 
Transfer Branch 

Robert H. Alford. Chief 
Renewal Branch 

Edward J. Brown, Chief 
Control Section 
Melba Z. Templeman, Chief 



Ownership Section 
Mildred K. Roberts, Chief 

LICENSE DIVISION 

Clara M. Iehl, Chief 

Marguerite M. Hubbard, 

Asst. Chief 

TV Branch 
Marie W. Warren, Chief 

AM & FM Branch 

Quentin S. Proctor, Chief 

Miscellaneous Services Branch 

David Tau, Jr., Chief 

Records & Files 

Chief (Vacancy) 
Public Reference Room 

George N. Simcoe, Chief 

OFFICE OF NETWORK STUDY 

Ashbrook P. Bryant, Chief 



Complaints Branch 
Richard M. Saul, 



Complaints and Compliance Division 

JOHN C. HARRINGTON, Chief 
Leroy Schaaff, Asst. Chief 

Compliance Branch 
Chief William H. Hunter, Jr., Chief 

Control Unit 
Elizabeth B. Blumberg, Chief 



Safety and Special Radio Services Bureau 

CURTIS B. PLUMMER, Chief 

Irving Brownstein, Assistant Chief 
Kenneth L. Bergeron, Admin. Asst. 



LAW, ENFORCEMENT AND PROCEDURES 
OFFICE 

John Russel Smith, Chief 

AVIATION DIVISION 

John R. Evans, Chief 

INDUSTRIAL DIVISION 

Daniel H. Arnold, Chief 



MARINE DIVISION 

Everett G. Henry, Chief 

PUBLIC SAFETY AND AMATEUR DIVISION 

John McCue, Chief 

LAND TRANSPORTATION DIVISION 

Ivan H. Loucks, Chief 



Common Carrier Bureau 

JOHN J. NORDBERG. Chief 

BERNARD STRASSBURG, Assistant Chief 

Irene M. Durgin, Administrative Assistant 

Charles R. Makela, Field Coordinator 

Robert E. Stromberg, Chief, Office of Accounting Systems 

Betty Ferro. Chief, License Branch 



TELEPHONE DIVISION 

Sidney L. O'Guin, Chief 

, TELEGRAPH DIVISION 

John R. Lambert, Chief 



INTERNATIONAL DIVISION 

Marion H. Woodward, Chief 

DOMESTIC RADIO FACILITIES DIVISION 

Frank Palik, Acting Chief 



COMMON CARRIER FIELD OFFICES 

New York, N. Y.. Rm. 604. 90 Church St.— Jack E. Buckley, Chief 
St. Louis, Mo., Room 334, 815 Olive St.— Henry G. Gothard, Chief 
San Francisco, Calif., 180 New Montgomery St.— Paul Summerhays, Chief 

Field Engineering and Monitoring Bureau 

GEORGE S. TURNER, Chief 

Frank M. Kratokvil. Assistant Chief 

John H. McAllister, Attorney -Advisor 

Francis Keefe, Adm. Asst. 



FIELD OPERATING DIVISION 

Frank M. Kratokvil. Chief 

INSPECTION & EXAMINATION DIVISION 

Paul H. Herndon, Jr., Chief 



ENGINEERING DIVISION 

Floyd W. Wickenkamp, Chief 

MONITORING DIVISION 

Irving L. Weston. Chief 



232 



♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦-*♦>♦. 



>*♦ ♦*♦ ♦*♦ ♦*♦ ♦'♦ ♦*♦♦'< 



FEDERAL COMMUNICATIONS COMMISSION 



District Offices and Engineers in Charge 



1. NATHAN A. HAT J .FNSTEIN 
1600 Customhouse 

Boston 9, Massachusetts 
CApitol 3-6608 

2. WILLIAM L. KISER 
641 Washington St. 
New York 14, New York 
WAtkins 4-1000 

3. ROGER E. PHELPS 
1005 U. S. Customhouse 
Philadelphia 6, Pennsylvania 
MArket 7-6000 

4. HYMAN A. COHEN 
415 U. S. Customhouse 
Baltimore 2, Maryland 
PLaza 2-8460 

5. EDWARD BENNETT 
Room 402, Federal Building 
Norfolk 10, Virginia 
MAdison 2-4963 

6. ARTHUR T. CLINE, JR. 
718 Atlanta Nat'l Bldg. 
Atlanta 3, Georgia 
JAckson 2-4121 



Sub-Office 

FREDERICK E. SHEEHAN 
214 P. O. Building 
Savannah, Georgia 
ADam 2-7602 

7. ARTHUR G. GILBERT 
312 Federal Building 
Miami 1, Florida 
FRanklin 9-3900 



Marine Office 

ALFRED L. RITTER, Marine Super v. 
201 Spradlin Bldg. 
Tampa 6, Florida 
Tel. 257-0661 

WILLIAM J. SIMPSON 
608 Federal Building 
New Orleans 12, Louisiana 
Tel. 529-2411 



Sub Office 

WAYNE E. HALL 
419 U. S. Court House 
Mobile 10, Alabama 
HEmlock 2-3641 

EVERETT H. MARSHALL 
326 U. S. Appraisers Building 
Houston 11, Texas 
WAlnut 6-1906 



Sub -Office 

JOHN W. CREWS 
1245 Seventh Ave. 
San Diego 1, California 
BElmont 4-6211 

Marine Office 

WILLIAM E. CLYNE 
356 W. 5th St. 
San Pedro, California 
TErminal 2-2389 

12. FRANCIS V. SLOAN 
323-A Customhouse 
San Francisco 26, California 
YUkon 6-4141 

13. FRANCIS H. McCANN 
New U. S. Courthouse 
Portland 5, Oregon 
CApital 6-3361 

14. HERBERT H. ARLOWE 
806 Federal Office Building 
Seattle 4, Washington 
MUtual 2-3306 

15. ANDREW BAHLAY 
521 Customhouse 
Denver 2, Colorado 
KEystone 4-4151 

16. DONALD A. MURRAY 
208 Federal Court Bldg. 

St. Paul 2. Minnesota 
CApital 2-8011 

17. HAROLD W. BOURELL 
3100 Federal Office Bldg. 
Kansas City 6, Missouri 
BAltimore 1-7000 

18. HAROLD D. HAYES 
826 U. S. Court House 
Chicago 4, Illinois 
HArrison 7-4700 

19. RICHARD J. COTTON 
1029 New Federal Building 
Detroit 26. Michigan 
WOodward 3-9330 

20. CAROLUS L. SPENCER 
328 P. O. Building 
Buffalo 3. New York 

TL 4-1744 

21. PAUL R. FENNER 
502 Federal Bldg. 
Honolulu 13, Hawaii 
Tel.: 5-8831 

22. EUGENE W. KLEIN 
322 Federal Bldg. 
San Juan, P. R. 
SAn Juan 2-4562 



Sub -Office 

ERIC D. COBURN 
301 P. O. Building 
Beaumont, Texas 
TErminal 2-8141 

10. GERALD M. HOWARD 
708 Jackson St. 
Dallas 2, Texas 
Riverside 8-5611 

11. BERNARD H. LINDEN 

849 S. Broadway 

Los Angeles 14, California 

Richmond 9-4711 



23. HAROLD D. DeVOE 

Room 53, U. S. P. O. and Court House 
Anchorage, Alaska 
Tel.: 3-6464 

Sub-Office 

(Vacancy) 
6 Shattuck Bldg. 
Juneau, Alaska 
Juneau 6-1510 

24. ALFRED H. KLEIST 

718 Jackson Place, N. W. 
Washington 25, D. C. 
Executive 3-3620, ext. 229. 230 



>♦♦♦'♦♦'♦♦'♦♦•♦♦*♦♦*♦♦'♦♦>*>♦*♦♦•♦♦•♦♦•♦♦•♦♦*♦*•♦*♦♦♦'♦♦*♦♦•♦♦♦♦'♦♦*♦♦*♦♦'♦♦♦♦•♦«*♦♦*♦♦♦*♦*♦♦ ♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦< 



,♦♦>♦>•.*♦>♦.♦*.* 



233 




M A T U R I T Y 



Maturity makes haste slowly . . . channeling 
youthful vitality in sound, sure directions. 
While serving clients successfully for more 
than sixteen years, we've built an organization 
with this perfectly balanced asset. 

To you it means thoughtful initiative . . . 
reasoning activity . . . justified tenacity. 

We've found it pays to help others choose 
between hasty decisions . . . and wise ones. 



AVERY-KNODEL 

INCORPORATED 



NEW YORK ATLANTA DALLAS DETROIT SAN FRANCISCO LOS ANGELES BOSTON CHICAGO 



STATION 
REPRESENTATIVES 



»♦♦♦♦'»♦'»*♦♦'♦♦'♦*'■»»♦»*♦♦'»»'♦**♦♦♦»♦♦'< 



EXECUTIVE PERSONNEL 
BRANCH OFFICES 



1962 



Silver Anniversary 




TMIE 
PGW € OIL© WEIL'S 

majority 



The TV and Radio Stations 

represented by PGW play 

an important part in the 

everyday life of a majority 

of the nation's homes. 

And the PGW Colonels 

in our ten offices 

from coast to coast are 

always ready, willing 

and very able to show 

you. the best ways to 

reach these millions 

of homes on the 

fine stations we represent 



P ETERS, G MF.FIN, W OOBWARD, inc. 



Pioneer Station Representatives Since 1932 



NEW YORK 
CHICAGO 



ATLANTA 
BOSTON 



DETROIT 
ST. LOUIS 



FT. WORTH 
DALLAS 



LOS ANOELES 
SAN FRANCISCO 



Radio-Television Station Representatives 



ABC-TV NATIONAL STATION 
SALES, INC. 

663 Fifth Ave., New York 22, N. Y. 
Phone: SU 7-5000 

Exec. V.P., Gen. Mgr James Conley 

V.P., Central Division D. Thomas Miller 

Treasurer Robert T. Goldman 

Branch Offices 

360 N. Michigan Ave., Chicago 1, 111. 

Phone: AN 3-0800 

Sales Manager John McElfresh 

1539 N. Vine St., Los Angeles 29, Calif. 
Phone: NO 3-3319 

Sales Manager Richard Reesemyer 

1567 Broadway, Detroit 26, Mich. 
.Phone: WO 1-0255 

Sales Manager William Hendricks 

277 Golden Gate Ave., San Francisco 2, Calif. 

Phone: UN 3-0077 
Sales Manager James Osborn 

ADVERTISING TIME SALES, INC. 

247 Park Ave., New York 17, N. Y. 
Phone: MU 7-5040 

President Thomas B. Campbell 

Vice Presidents William N. Davidson, 

John A. Thompson, James A. McManus, 
W. B. Taylor Eldon, Geo. Harding (Dal- 
las) 

Treasurer Monroe H. Long, Jr. 

Branch Offices 

360 N. Michigan Ave., Chicago 1, 111. 

Phone: 782-0313 

Executive-in-Charge John Murphy 

2332 Fidelity Union Tower Bldg., 

1507 Pacific Ave,, Dallas 1, Tex. 

Phone: Riverside 2-2388 

Vice President George Harding 

1015 Locust St., St. Louis 1, Mo. 
Phone: CHestnut 1-1914 

Executive-in-Charge Jack Henderson 

6-237 General Motors Bldg., Detroit 2, Mich. 
Phone: TR 1-4120 

Executive-in-Charge Fred Weber 

15 Peachtree Bldg., Rm. 934, Atlanta 3, Ga. 
Phone: 524-5486 

Executive-in-Charge William T. White 

703 Market St., San Francisco 3, Calif. 
Phone: DOuglas 2-4560 

Executive-in-Charge Charles Rembert 

6399 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: OLive 1-4720 

Executive-in-Charge Robert Maggiore 

1028 Northwestern Bank Bldg., 

Minneapolis 2, Minn. 

Phone: FEderal 2-2476 

Executive-in-Charge Robert L. Brockman 

AIRSPOT SALES 

64 East Lake St., Chicago, 111. 

Phone: 275-3199 

Vice President Joseph Kapps 



AIR-TIME SALES LTD . 

2149 Yonge St., Toronto, Ont., Can. 
Phone: HU 5-0746 

General Manager Michael J. Callahan 

Sales Manager John E. Tyrrell 

Office Manager Lynn Sorbie 

ALASKA RADIO & TV SALES 

c/o Weed Television 

579 Fifth Ave., New York 17, N. Y. 

Phone: PLaza 9-4700 

Manager J. J. Weed 

ALL-CANADA RADIO & 
TELEVISION, LTD. 

1000 Yonge St., Toronto, Ontario, Can. 
Phone: WAlnut 5-9361 

President J. S. MacKay 

General Manager Reo C. Thompson 

Mgr., Best. Svcs. Div P. N. Harricks 

Mgr., Radio Div R. F. Tait 

Mgr., Program Division D. C. Murray 

Mgr., TV Div . .Ross McCreath 

Branch Offices 

922 Dominion Square Bldg., Montreal, Que. 

Phone: UNniversity 1-5656 

Manager K. A. Baker 

706 Electric Railway, Chamber Bldg. 

Winnipeg, Manitoba 

Phone: WHitehall 2-6861 

Manager G. Jones 

Taylor, Pearson & Carson Bldg. 

Calgary, Alberta 

Phone: AM 2-7691 

Manager J. E. Cavanaugh 

1161 Melville St., Vancouver, B. C. 

Phone: MUtual 4-7461 

Manager J. E. Baldwin 

AM RADIO SALES COMPANY 

666 Fifth Ave., New York 19, N. Y. 

Phone: PLaza 7-4567 

President W. H. Losee 

Branch Offices 

400 N. Michigan Ave., Chicago 11, 111. 

Phone: MOhawk 4-6555 

V.P., Midwest Mgr Jerry Glynn 

5939 Sunset Blvd., Los Angeles 28, Calif. 
Phone: HOllywood 5-0695 

Manager Ray L. Taylor 

950 California St., San Francisco 9, Calif. 
Phone: GA 1-0716 

Manager Frank A. Tessin, Jr. 

2768 Penobscot Bldg., Detroit 2, Mich. 

Phone: WOodward 5-2420 

Manager Glenn Gilbert 

AVERY-KNODEL INC 

720 Fifth Ave., New York 19, N. Y. 
Phone: PLaza 7-1800 

President Lewis H. Avery 

Exec. Vice-President J. W. Knodel 

Vice-President Charles C. Coleman, Jr. 

Sr. Vice President Thomas J. White, Jr. 

Sr. V.P., Asst. Secy Roger O'Sullivan 



237 



STATION REPRESENTATIVES 



'♦♦•♦♦♦^♦♦•♦♦•♦♦'♦♦•♦.'♦♦'♦♦•♦♦•♦♦'♦♦•♦♦'.♦•♦.•♦♦'♦♦'♦♦♦♦•♦♦'♦♦'♦♦♦♦'♦♦•♦♦^♦-♦♦'♦♦-♦♦'♦♦'♦♦•♦♦•♦♦•♦♦•♦♦'♦♦•♦♦'♦♦•♦♦v 



Vice President Raymond Neihengen 

Secy., Treas Philip Schloeder, Jr. 

V.P., Asst. Treasurer John J. Tormey 

Branch Offices 

2206 Prudential Plaza, Chicago 1, 111. 

Phone: 467-6111 

Exec. V. P J. W. Knodel 

369 Pine St., San Francisco 4, Calif. 
Phone: YUkon 1-2345 

Pacific Coast Mgr., TV David B. Meblin 

3325 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 5-6394 

Pacific Coast Mgr., Radio W. E. Moore 

120 Marietta St., N.W., Atlanta 3, Ga. 
Phone: JAckson 3-2545 

Vice President Charles C. Coleman 

3010 Fidelity Union Tower, Dallas 1, Texas 
Phone: Riverside 7-7761 

Exec, in Charge Wallis Ivy 

2226 Guardian Bldg., Detroit 26, Mich. 

Phone: WOodward 1-9607 

Exec, in Charge Glenn W. Gilbert 

JAMES S. AYERS CO. 

702 Glenn Bldg., Atlanta, Ga. 
Phone: JAckson 5-0459 

President & Trea James S. Ayers 

Vice President Guy Vaughan Jr. 

Branch Office 
1512 Liberty Life Bldg., Charlotte, N. C. 



Phone: FRanklin 5-614o 
Vice President Guy Vaughan, Jr. 

MORT BASSETT & CO. 

16 East 42nd St., New York 17, N. Y. 

Phone: TN 7-5180 

President Mort Bassett 

C. K. BEAVER & ASSOCIATES 

2158 Union Ave. Bldg., Memphis, Tenn. 

Phone: BRoadway 5-5672 

Owner C. K. Beaver 

ELISABETH M. BECKJORDEN 

235 East 46th St., New York 17, N. Y. 

Phone: PLaza 5-4262 

CHARLES BERNARD CO., INC. 

535 Fifth Ave., New York 17, N. Y. 
Phone: TN 7-2600 

President Charles Bernard 

Asst. to President Rita Scarf one 

(Branch offices same as Country Music 
Network under Regional Networks.) 

WALTER BIDDICK COMPANY 

1046 So. Olive St., Los Angeles 15, Calif. 

Phone: Richmond 9-8800 

Manager Guy Biddick 




AM RADIO SALES CO. 

G6G Fifth Ave. 9 New York 19. iV. Y. 
Offices in Detroit. Chicago* 
San Francisco, and Los Angeles 
representing 

WMCA-NewYork 
WIND -Chicago 
KMPC—Los Angeles 
WCAR -Detroit 
WBZ -Boston 
KSFO—San Francisco 
KDKA -Pittsburgh 
KYW -Cleveland 
WLOLi —Minneapolis 
KVI -Seattle 
WCKY— Cincinnati 
KEX- Portland 
WOWO-Fort Wayne 



238 



JOHN BLAIR & COMPANY 

717 Fifth Ave., New York 22, N. Y. 
Phone: PLaza 2-0400 

President John P. Blair 

Exec. Vice-Pres '. Arthur H. McCoy 

Stations Oper. Mgr Wells Barnett 

Vice-President Ward Dorrell 

Secretary-Treasurer Blake Blair 

Branch Offices 

645 N. Michigan Ave., Chicago 11, 111. 

Phone: SU 7-2300 

Vice-President Thomas C. Harrison 

1617 Pennsylvania Blvd., Philadelphia, Pa. 
Phone: LOcust 8-0290 

Manager Henry Chadwick 

3460 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 7-1333 

Vice-President Carleton E. Coveny 

630 Paul Brown Bldg., St. Louis 8, Mo. 
Phone: GArfield 1-5262 

Manager Carlos Reese 

617 Book Bldg., Detroit 26, Mich. 
Phone: WOodward 1-6030 

V.P., Manager Charles Fritz 

3028 Southland Center Bldg., Dallas, Tex. 
Phone: Riverside 1-4228 

Manager Frank Carter 

118 Newbury St., Boston, Mass. 
Phone: KE 6-1472 



STATION REPRESENTATIVES 

Manager Ernest W. Kitchen 

1375 Peachtree St., N.E., Atlanta 9, Ga. 
Phone: 875-7567 

Vice-President Charles Dilcher 

155 Sansome St., San Francisco, Calif. 

Phone: DOuglass 2-3188 

Vice President Heber Smith 

BLAIR TELEVISION ASSOCIATES 

717 Fifth Ave., New York 22, N. Y. 
Phone: PLaza 2-0400 

President ! John P. Blair 

Exec. V.P David Lundy 

V.P., Sales Mgr James Theiss 

V.P. & Research Dir W. Ward Dorrell 

Adv. Mgr Paul Blakemore 

Dir., Sales Devel Beulah Funk 

Oper. Dir. of Research Ruth Supiro 

Branch Offices 

645 N. Michigan Ave., Chicago 1, 111. 

Phone: SUperior 7-2300 

Vice-Pres., Mgr Arthur C. Stringer 

3460 Wilshire Blvd., Los Angeles, Cal. 
Phone: DUnkirk 1-3811 

Manager Robert Klein 

155 Sansome St., San Francisco, Cal. 

P/ione : YUkon 2-7068 

Manager Ned Smith 







TELEVISION 
ADVERTISING 
REPRESENTATIVES, INC. 

See Fifth Ave. 9 New York, N. Y. 
Offices in Chicago, Detroit. 
San Francisco. Los Angeles 
and Atlanta 

Gives you 
more when 
you yo to 
market 

Representing 
WRZ- TV-Boston 
WJZ- TV— Baltimore 
WTOP-TV- Washington 
HVRTV- Charlotte 
WJXT— Jacksonville 
KDKA-TV- Pittsburgh 
KY W- TV- Cleveland 
KPIN—San Francisco 



239 



\TATIfiN DFDDr\rNTATI\ir\ ♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.^♦.♦♦.^♦.♦♦.♦♦.♦♦.♦♦.♦♦^♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦^♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.* 



617 Book Bldg., Detroit 26, Mich. 
Phone: WOodward 1-6030 

Manager Gabriel Dype 

630 Paul Brown Bldg., St. Louis, Mo. 
Phone: GA 1-5262 

Manager Richard Quigley 

Penn Center, Philadelphia, Pa. 
Phone: LO 8-0290 

Manager , Gordon Walls 

3028 Southland Center, Dallas 1, Tex. 
Phone: Riverside 14228 

Manager Steve Beard 

118 Newbury St., Boston 16, Mass. 
Phone: KEnmore 6-1472 

Manager Bruce Pattyson 

1375 Peachtree St., N.E., Atlanta, Ga. 

Phone: 875-7567 

Manager H. W. Maier 

BLAIR-TV, INC. 

717 Fifth Ave., New York 22, N. Y. 
Phone: PLaza 2-0400 
President John P. Blah- 
Exec. Vice-Pres Edward P. Shurick 

Vice Pres., Sales Mgr Frank Martin 

V.P. & Research Dir.. W. Ward Dorrell 

Branch Offices 

645 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-2300 

V. P., Manager Harry Smart 

155 Sansome St., San Francisco 4, Calif. 
Phone: YUkon 2-7068 

Manager Edward Smith 

3460 Wilshire Blvd., Los Angeles 5, Calif. 



Phone: DU 1-3811 

Manager David Lundy 

630 Paul Brown Bldg., St. Louis 1, Mo. 
Phone: GArfield 1-5262 

Manager Richard Quigley, Jr. 

617 Book Bldg., Detroit 26, Mich. 
Phone: WOoodward 1-6030 

Manager Gate Dype 

Penn Center, Philadelphia, Pa. 
Phone: LO 8-0290 

Manager .Gordon Walls 

3028 Southland Center, Dallas, Texas 
Phone: Riverside 1-4228 

Manager Steve Beard 

1375 Peachtree St., N.E., Atlanta 9, Ga. 
Phone: 875-7567 

Manager H. W. Maier 

118 Newbury St., Boston, Mass. 

Phone: KEnmore 6-1472 

Manager Bruce Pattyson 

BOGNER & MARTIN 

295 Madison Ave., New York 17, N. Y. 
Phone: MU 9-2586 

Exec, in Charge P. J. Bogner 

Sales Manager P. J. Bogner, Jr. 

Branch Offices 

411 Glenn Bldg., Atlanta, Ga. 

Phone: MU 8-3988 

Exec, in Charge R. Whitehead 

435 N. Michigan Ave., Chicago, 111. 

Phone: SUperior 7-6048 

Exec, in Charge C. G. O'Neill, Jr. 



GILL-PERNA, Inc. 

RADIO and TV 
STATION REPRESENTATIVE 



NEW YORK — CHICAGO — DETROIT 
LOS ANGELES — SAN FRANCISCO — ATLANTA 



240 



GUY BOLAM 

American Sales and Servicing Agency 
Bedford, N. Y. 
Phone: 4-7280 

President Guy Bolam 

Vice President I. O'C. Bolam 

Branch Office 

122 E. 42nd St., New York City 17, N. Y. 

Phone: MU 2-4500 

GENE BOLLES COMPANY 

510 Madison Ave., New York 22, N. Y. 
Phone: ORegon 5-5058 

President Gene Bolles 

Vice Pres Florence F. Flick 

Branch Offices 

111 N. Wells St., Chicago, 111. 

Phone: STate 2-5097 

Execs, in Charge Laurie Thompson, 

Hooper Jones 
111 N. La Cienega Blvd., Beverly Hills, Calif. 
Phone: OLympia 2-1313 

Exec, in Charge Lee O'Connell 

681 Market St., San Francisco, Calif. 

Phone: EX 2-1507 

Exec, in Charge Ted Hall 

THE BOLLING COMPANY, INC. 

247 Park Ave., New York 17, N. Y. 

Phone: YUkon 64545 

President George W. Boiling 

Exec. Vice President Robert A. Schmid 



*• STATION REPRESENTATIVES 

Treasurer Robert H. Boiling 

President (TV Div.) G. Richard Swift 

Pres. (Radio Div.) . . . .G. William Boiling III 

Research Manager Mel Turner 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: WH 3-2040 

Manager Ralph Kelley 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: HOllywood 2-6471 

Manager William Reitman 

5 Third St., San Francisco, Calif. 
Phone: GA 1-6740 

Mgr John T. Coy 

80 Boylston St., Boston 16, Mass. 
Phone: HU 2-0346 

Manager George Eckels 

Vaughn Bldg., Dallas 1, Tex. 
Phone: RI 8-2172 

Manager Thomas R. Murphy 

2158 Union Ave. Bldg., Memphis 4, Tenn. 
Phone: BRoadway 2-7503 

Manager Cecil K. Beaver 

KMBC Building, 11th & Central Aves., 

Kansas City, Mo. 

Phone: GRand 1-7822 

Manager Eugene F. Gray 

800 Peachtree St. Bldg., Atlanta, Ga. 
Phone: TR 4-2736 

Manager Bill Oldhan 

915 Olive St., St. Louis 1, Mo. 

Phone: CEntral 1-9151 

Manager Eugene F. Gray 



HOWARD E. STARK 

BROKERS • FINANCIAL CONSULTANTS 
RADIO STATIONS • TELEVISION STATIONS 



More than a decade 

of Constructive Service 

to Broadcasters and 

the Broadcasting Industry 



50 East 58 Street 
New York 22, N. Y. 



ELdorado 5-0405 



241 



STATION REPRESENTATIVES ....... 

209 16th St., Denver 2, Colo. 
Phone: AC 2-5465 

Manager Robert S. Hix 

1761 1st Natl. Bldg., Detroit, Mich. 
Phone: WOodward 2-6265 

Manager Larry Gentile 

1102 Northwestern Bank Bldg., 

Minneapolis 2, Minn. 

Phone: FEderal 34747 

Manager James Bovvden 

BREEN & WARD 

400 Madison Avenue, New York 17, N. Y. 
Phone: PLaza 1-5075 

Manager Ed Breen 

Branch Offices 

2449 Larkin St., San Francisco, Cal. 

Phone: PRospect 5-2725 

Manager Frank Crennan 

MARY A. BRILEY 

1121 Garfield, Denver, Colo. 

Phone: DU 8-2666 

President. Mary A. Briley 

BROADCAST SERVICES, INC. 

Mart Bldg., Suite 318, 206 San Francisco St., 

El Paso, Texas 

Phone: KEystone 2-6978 



President Jack R. McVeigh 

V.P., Secy.-Treas Mrs. Billie McVeigh 

Directors Robert F. Cummins, 

Jack R. McVeigh, Angel Rojas 

BROADCAST TIME SALES 

509 Madison Ave., New York 22, N. Y. 

Phone: MU 8-1910 

President Carl L. Schuele 

Vice President Norman Flynn 

Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: AN 3-1913 

Manager Robert Cronin 

681 Market St., San Francisco 11, Calif. 
Phone: SUtter 1-8656 

Manager Ward Glenn 

286 Penobscot Bldg., Detroit, Mich. 
Phone: WOodward 5-7618 

Manager .Wendell Parmalee 

1540 N. Highland, Los Angeles 28, Cal. 
Phone: HO 5-5884 

Manager James Lucas 

1713 Spruce St., Philadelphia, Pa. 

Phone: PE 5-3432 

Manager Paul O'Brien 




CLARKE BROWN COMPANY 

1507 Southland Center, Dallas 1, Texas 
Phone: Riverside 2-5148 

President Clarke R. Brown 

Exec. Vice Pres Richard M. Walker 

Vice President C. C. Weed 

Branch Offices 

1182 West Peachtree N.W, Atlanta, Ga. 

Phone: TRinity 5-9539 

Manager Grady Berry 

910 Royal St., New Orleans, La. 
Phone: JAckson 2-3917 

Manager Clarke Brown 

1150 Delaware St., Denver, Clo. 
Phone: TAbor 5-7585 

Manager John McGuire 

7603 Forsyth Blvd., St. Louis 5, Mo. 

Phone: PArkview 7-7375 

Manager Jack Hetherington 

BURN-SMITH CO., INC. 

19 W. 44th St., New York 36, N. Y. 
Phone: MU 2-3124-5 

Pres., Treas John A. Toothill 

Vice Pre*. -Eastern Mgr C. Stanley Bailey 

Branch Offices 

307 N. Michigan Ave., Chicago 1, 111. 

Phone: CEntral 64437 

Pres.-Treasurer John A. Toothill 

304 Taft Bldg., Hollywood 28, Calif. 

Phone: HOllywood 4-7395 

Mgr Harlan G. Oakes 



STATION REPRESENTATIVES 

166 Geary St., San Francisco 8, Calif. 

Phone: EX 74827 

Manager Don Pickens 

CANADIAN BCSTG. CORP.- 
NATIONAL SELECTIVE SALES 

English Stations: 

354 Jarvis St., Toronto 5, Ont. 

Phone: WAlnut 5-3311 

Sales Supervisor T. B. J. Atkins 

French Stations: Box 6000, Montreal, Que. 
Phone : UNiversity 6-2571 

Sales Supervisor. '. W. E. Chevrier 

English Network Sales: 

Sales Director John R. Malloy 

TV Sales Manager W. F. Cooke 

Radio Sales Mgr R. S. Joynt 

Export Sales Mgr H. P. Salmon 

Sales Prom. Spvsr H. F. Chevrier 

Branch Offices: 

701 Hornby St., Vancouver, B. C. 

Phone: MUtual 4-0246 

Box 290, Edmonton, Alberta 

Phone: GA 4-8221 

541 Portage Ave., W., Winnipeg, Man. 

Phone: SPruce 4-2541 

Box 1045, Ottawa, Ontario 

Phone: CEntral 6-9541 

232 St. George St., Moncton, N. B. 

Phone: EVergreen 4-3366 

70 Bell Rd., Halifax, N. S. 

Phone: 2-8311 

Box 610, Corner Brook, Nfld. 

Phone: NEptune 4-3431 



E. S. SUMNER CORPORATION 


Television Representatives 


New York Chicago Los Angeles 



243 



STATION REPRESENTATIVES 



i%$i?X*tt*i%Xu<*i?*<*<*<^*+'*i''+<*+'+<+<?*<?++'*<?»<>* i >'*<?***<>'++'* i >''+'++'**''?' 



CARIBBEAN NETWORKS, INC. 

20 West 43rd St., New York 36, N. Y. 
Phone: LOngacre 5-7840 

President A. M. Martinez 

Vice Pres Juan J. Cerna 

Sec, Treas Mildred R. Chafey 

CBS RADIO SPOT SALES 

485 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-2345 

V.P., Gen. Mgr.. Maurie E. Webster 

Sales Manager, N. Y Rlaph Glazer 

Dir., Mkt. & Client Rel George Arnold 

Branch Offices 

630 N. McClurg Crt., Chicago 11, 111. 

Phone: Whitehall 4-6000 

Sales Manager Jack Burke 

932 Fisher Bldg., Detroit 2, Mich. 
Phone: Trinity 2-5500 

Sales Manager Ralph Patt, Jr. 

Sheraton-Palace Hotel, San Francisco 5, Calif. 
Phone: Yukon 2-7000 

Sales Manager Joseph K. Marshall 

6121 Sunset Blvd., Hollywood 28, Calif. 
Phone: Hollywood 9-1212 

Sales Manager Roland McClure 

15 Peachtree St. Bldg., Atlanta 3, Ga. 
Phone: 525-4953 

Sales Manager George P. Crumbley, Jr. 

1144 Hampton Ave., St. Louis 10, Mo. 

Phone: STerling 1-2345 

Sales Manager Eugene Myers 



"Successful 
Representation 
through 
Purposeful 
Salesmanship" 




THE DEVNEY ORGANIZATION, INC. 

STATION REPRESENTATIVES 

535 FIFTH AVENUE, 

NEW YORK 17, NEW YORK 

NEW YORK/CHICAGO 

HOLLYWOOD/SAN FRANCISCO 



CBS TELEVISION STATIONS 
NATIONAL SALES 

485 Madison Ave., New York 22, N. Y. 
Phone: PLaza 1-2345 

V.P. & Gen. Mgr Bruce R. Bryant 

Eastern Sales Mgr.. .Theodore W. O'Connell 

Business Manager Gerald E. Marenoff 

Dir., Sales Prom. & Res.. .William Hohmann 
Mgr., Sales Prom. & Res Daniel R. Kelly 

Branch Offices 

630 N. McClurg Crt., Chicago 11, 111. 

Phone: Whitehall 4-6000 

Midwestern Sales Mgr Richard R. Loftus 

15 Peachtree St., Atlanta 3, Ga. 
Phone: 523-5852 

Manager George R. Swearingen, Jr. 

932 Fisher Bldg., Detroit 2, Mich. 
Phone: Trinity 2-5500 

Manager John S. Logan 

Sheraton-Palace Hotel, San Francisco, Calif. 
Phone: YUkon 2-7000 

Manager Robert H. Perez 

6121 Sunset Blvd., Los Angeles 28, Calif. 
Phone: HOllywood 9-1212 

Manager Samuel F. Hill, Jr. 

12th and Cole Sts., St. Louis 6, Mo. 

Phone: MAin 1-9100 

Sales Manager William F. Miller 






A. 



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The Best In Radio 



244 



♦ ♦♦♦♦♦♦♦♦♦♦♦♦♦♦'♦»'♦»•♦♦'♦♦•*♦'♦«*♦♦*♦♦*♦♦*♦ 



»♦>♦>♦>♦>♦■ 



STATION REPRESENTATIVES 



HENRY I. CHRISTAL CO., INC. 

579 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 84414 

President Henry I. Christal 

Vice-President & Gen. Mgr Irvin Gross 

Sales Manager Philbin S. Flanagan 

Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: CE 6-6357 

Manager Richard Charlton 

1646 Russ Bldg., San Francisco 4, Calif. 
Phone: YU 2-1204 

Manager Richard E. Green 

3440 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DU 8-1271 

Manager Kirk Munroe 

1907 Book Building, Detroit 26, Mich. 
Phone: WOodward 3-2365 

Manager Joseph R. Spadea 

581 Boylston St., Boston 16, Mass. 
Phone: Copley 7-1180 

Manager. Richard A. Keating 

972 Peachtree St. N.E., Atlanta, Ga. 

Phone: TR 5-9311 

Manager Neal W. Robbins 

THOMAS F. CLARK COMPANY, INC. 

230 Park Ave., New York 17, N. Y. 
Phone: ORegon 9-5866 

Manager John H. Boyd 

Assistant Manager Madeleine E. Miklos 

Branch Offices 

35 E. Wacker Drive, Chicago, 111. 

Phone: STate 2-8196 

Manager Paul Elsberry 

658 Book Bldg., Detroit, Mich. 
Phone: Woodward 1-6036 

Manager Paul Pequinot 

501 William-Oliver Bldg., Atlanta, Ga. 
Phone: JAckson 4-0454 

Manager Harry Cannon 

166 Geary St., San Francisco, Cal. 

Phone: YUkon 6-1621 

Manager Don Pickens 

COLLEGE RADIO CORPORATION 

20 West 43rd St., New York 17, N. Y. 
Phone: LO 4-6760 

General Manager Robert R. Vance, Jr. 

Branch Offices 

730 S. Western Ave., Los Angeles 5, Calif. 

Phone: DUnkirk 7-4388 

Manager Robert Walker 

57 Post St., San Francisco 4, Calif. 

Phone: SUtter 1-5568 

Manager Allen S. Young 

CONTINENTAL RADIO SALES 

545 Fifth Ave., New York, N. Y. 
Phone: MUrray Hill 7-6865 

Manager R. Butche 

21st & Panama St., Philadelphia 3, Pa. 
Phone: LOcust 3-8139 

Manager S. Marshall 

228 No. La Salle St., Chicago, 111. 

Phone: FRanklin 2-2095 

Manager R. Olson 



DONALD COOKE INC. 

666 Fifth Ave., New York 19, N. Y. 
Phone: JUdson 2-2727 

President Donald Cooke 

Asst. to Pres Dorothy McLaughlin 

Branch Offices 

205 W. Wacker Dr., Chicago 1, 111. 

Phone: State 2-5096 

Manager Hooper Jones 

111 N. La Cienega Blvd., Beverly Hills, Cal. 
Phone: OLympia 2-1313 

Manager Lee F. O'Connell 

249 Pine St., San Francisco, Calif. 

Phone: EX 7-6187 

Manager Allan Torbet 

F. T. CRENNAN & ASSOCIATES 

2537 Larkin St., San Francisco 9, Calif. 

Phone: PRospect 5-2725 

Owner, Mgr F. T. Crennan 

DAY-WELLINGTON, INC. 

904 Vance Bldg., Seattle 1, Wash. 
Phone: MUtual 2-6535 

President Del Day 

Sec.-Treas Gil Wellington 

THE DEVNEY ORGANIZATION, 
INC. 

535 Fifth Ave., New York 17, N. Y. 
Phone: YUkon 6-4390 

President E. J. Devney 

V.P., Sales Manager John S. Stewart 

Branch Offices 

360 N. Michigan Ave., Chicago 1, 111. 

Phone: STate 2-5282 

Mid-West Manager John K. Markey 

Guarantee Bldg., Suite 809, 

Hollywood 28, Calif. 
Phone: HOllywood 2-6678 

General Manager Hank Stanley 

681 Market St., San Francisco 3, Calif. 
Phone: EXbrook 2-1507 

General Manager Ted Hall 

100 Boylston St., Boston 16, Mass. 
Manager .George Bingham 

DORA-CLAYTON AGENCY, INC. 

502 Mortgage Guarantee Bldg., Atlanta 3, Ga. 

Phone: JAckson 5-7841 
Operators Dora C. Cosse, Clayton J. Cosse 

BOB DORE ASSOCIATES 

11 West 42nd St., New York 36, N. Y. 
Phone: OX 5-8545 

President Robert M. Dore 

Branch Offices 

360 N. Michigan Ave., Chicago, 111. 

Phone: DEarborn 2-3614 

Manager Pat Gatto 

6331 Hollywood Blvd., Hollywood, Calif. 
Phone: HOllywood 2-6677 

Manager James Gates 

625 Market St., San Francisco, Calif. 

Phone: EX 2-7247 

Manager Dave Sandeberg 



245 



SRA, INC. 

Station Representatives Association 

By LEWIS H. AVERY, President 



THE Station Representa- 
tives Association, Inc. was 
founded in September 1947, 
by a substantial group of ra- 
dio representatives, for the 
purpose of promoting the use 
of radio advertising among 
advertisers, and agencies, as 
well as protecting the welfare 
of the representative firms 
themselves. Later the associ- 
ation was extended to include televi- 
sion representatives as well. 

Over the years, the association has 
been involved in a number of pro- 
jects and activities beneficial to its 
members, their represented stations, 
and the rest of the radio and TV in- 
dustry. Below is a partial list of some 
of the major projects and activities 
with which the association has been 
identified: 

Successfully initiated action before 
the FCC to get the network spot rep- 
resentation organizations out of the 
representation business. 

Prepared and issued a Spot Radio 
Estimator, which enabled agencies to 
determine the cost of a spot cam- 
paign. 

Prepared and distributed a booklet 
titled "Spot Broadcasting Lets You 
Decide." 

Conducted spot radio clinics 
among stations represented by mem- 
ber firms. 

Actively campaigned and estab- 
lished standards now almost univer- 
sally accepted for TV ID commer- 
cials. 

Established and carried out a cru- 
sade for spot radio campaign. 

Instigated and actively campaign- 
ed for the formation of what is now 




TvB. 

Worked with the AAAA on 
the Nielsen coverage studies. 
Prepared and presented a 
slide presentation on spot ra- 
dio to agencies, advertisers 
and stations. 

Actively worked with 
NARTB Code Review Board 
on Television code matters. 
Established a projection 
formula for use with Nielsen reports. 
Instigated a campaign and worked 
closely with the AAAA in establish- 
ing standards of art work in TV com- 
mercials. 

Established a system of reporting 
dollar volume figures in spot radio, 
whereby it was possible to estimate 
total dollar volume for all Radio. 

Established a timebuyer and ad- 
vertiser mailing list, which is current- 
ly maintained by SRA, and is regard- 
ed as one of the most up-to-date lists 
in the business. (4000 agency person- 
nel; 100 advertisers.) 

Has actively campaigned against 
the bartering and brokeraging of time 
in both radio and TV. 

Has devised new contract forms 
for both radio and TV, and is current- 
ly conducting a campaign to estab- 
lish these common or standard forms. 
A campaign started by SRA is cur- 
rently under way to get stations to 
adopt a one rate policy. 

Has endeavored to establish a cen- 
tral source of information for competi- 
tive advertising on a current basis, 
and has campaigned to enlarge sam- 
ples and reduce the number of ARB 
and Nielsen reports. 

Filed comments with FCC in recent 
hearings dealing with revision of 
FCC Broadcast forms. 



246 



♦w.»v.»w*ww 



STATION REPRESENTATIVES 



ROBERT E. EASTMAN & CO., INC. 

One Rockefeller Plaza, New York 20. N. Y 
Phone: LT 1-0800 

President Robert E. Eastman 

Exec. V.P Richard C. Arbuckle 

Vice Pres George G. Dubinetz 

V.P., Chg. of Sales .Joseph P. Cuff 

Secretary Francis L. Boyle 

Treasurer Jacob J. Heilpern 

Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-7640 

Vice Pres.. George G. Dubinetz 

105 Montgomery St., San Francisco 4, Calif. 
P/ione : YUkon 2-9760 

Manager Robert W. Brokaw 

211 N. Ervay Bldg., Dallas, Tex. 
Phone: Riverside 7-0095 

Manager Al Carrell 

915 Olive St., St. Louis, Missouri 
Phone: CEntral 1-6055 

Manager Robert R. Maier 

1680 N. Vine St., Los Angeles 28, Calif. 
Phone: HOllywood 4-7276 

Manager John A. Thackaberry 

1430 W. Peachtree St., N.W., Atlanta, Ga. 
Phone: 875-7418 

Manager Richard M. Walker 

1033 Book Bldg., Detroit 26, Mich. 
Phone: WOodward 5-5457 

Manager William K. Burton 

1601 Walnut St., Philadelphia, Pa. 

Phone: LO 7-6542 

Manager Derrick Dyatt 

ECKELS & COMPANY 

80 Boylston St., Boston, Mass. 
Phone: Liberty 2-6481 

Owner George R. Eckels 

Vice President Irvin E. Dierdorff, Jr. 

HUGH FELT1S & ASSOC. 

1102 Tower Bldg., Seattle 1, Wash. 

Phone: MAin 3-1868 

Owner Hugh M. Feltis 

Assocs John Mowbray, Doug Dove 

Branch Office 

806 Wilcox Bldg., Portland 4, Ore. 

Phone: CApitol 3-0151 

Exec.-in-Charge Howard S. Jacobson 

FINE MUSIC HI-FI BROADCASTERS 

8 West 40th St., New York 18, N. Y. 
Phone: BRyant 9-3576 

President, Treas Kenneth C. Schwartz 

Vice President Joel B. Fairfax 

Branch Offices 

209 S. LaSalle St., Chicago, 111. 

Phone: WAbash 2-1000 

Exec, in Charge Howard Graf man 

41 Sutter St., San Francisco 4, Calif. 

Phone: YUkon 1-1199 

Exec, in Charge Albert Chance 

FM BROADCASTING SYSTEM, INC. 

Ill W. Washington St., Chicago 2, 111. 
Phone: STate 2-8900 



President Sidney J. Wolf 

Vice President E. R. Peterson, Jr. 

Secretary, Nat'l Sales Mgr John Hartigan 

Branch Offices 

527 Madison Ave., New York 22, N. Y. 

Phone: ELdorado 5-3720 

Manager Noel A. Rhys 

612 Penobscot Bldg., Detroit, Mich. 
Phone: WOoodward 2-4504 

Manager .E. R. Peterson, Jr. 

3142 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 3-2910 

Manager William Bayer 

75 Post St., San Francisco, Calif. 

Phone: SUtter 1-7440 

Manager Roger Coombe 

FM UNLIMITED 

5449 Augusta Blvd., Chicago 51, 111. 

Phone: 379-7557 

President Charles Kline 

FORJOE-TV, INC. 

230 Park Ave., New York 17, N. Y. 
Phone: ORegon 9-6820 

President, Gen. Mgr Joseph Bloom 

Sales Manager John White 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: DElaware 7-3504 

General Manager Robert Lazar 

6362 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: HOllywood 2-1397 

Manager Robert L. Stricklin 

681 Market St., San Francisco, Cal. 
Phone: Sutter 1-7569 

General Manager J. M. Pietila 

1371 Peachtree St., N.E., Atlanta, Ga. 
Phone: TRinity 5-0404 

General Manager Robert W. Jensen 

310 W. Glen Echo Rd., Philadelphia, Pa. 
Phone: CHestnut Hill 7-4510 

General Manager Mort Lowenstein 

208 Nicholas Rd., Kansas City 12, Mo. 

Phone: JEfferson 1-5384 

General Manager Jack Fulwiler 

FOSTER & CREED, INC. 

808 Statler Office Bldg., Boston 16, Mass. 
Phone: HU 2-4845 

President William A. Creed 

Treasurer Robert C. Foster 

GILL-PERNA, INC. 

654 Maditon Ave., New York 21, N. Y. 

Phone: TEmpleton 84740 

President Helen Gill 

Exec. Vice-Pres John J. Perna, Jr. 

Branch Offices 

75 E. Wacker Drive, Chicago, 111. 

Phone: Financial 6-9393 

Midwest Sales Mgr Walter Beadell 

2915 Book Bldg., Detroit 26, Mich. 
Phone: WO 2-7022 

Manager Daniel W. Bowen 

2252 W. Beverly Rd., Los Angeles 57, Calif. 

Phone: DUnkirk 8-7115 

Manager Bambie C. Herrington 



247 






57 Posl St., San Francisco, Calif. 
Phone: Sutter 1-5568 

Manager Joe Keller 

William-Oliver Bldg., Atlanta, Ga. 

Phone: JAckson 4-0454 

Manager Harry J. Cannon 

GOOD MUSIC BROADCASTERS, 
INC. 

355 Lexington Ave., New York, N. Y. 
Phone: YUkon 6-2680 

Nat. Sales Mgr Herbert Groskin 

Manor Road, Philadelphia 28, Pa. 

Phone: IVyridge 2-6000 

President Raymond S. Green 

H. J. & G.-TV 

15 West 44th St., New York 36, N. Y. 
Phone: TN 7-3744 

Exec. Vice Pres Lee Gorman 

Vice Pres Harold B. Anderson 

Secretary Tom Phillips 

Treasurer Jack Cross 

H-R TELEVISION, INC. 

H-R REPRESENTATIVES, INC. 

375 Park Ave., New York 22, N. Y. 

Phone: PLaza 9-6800 

Pies. & Treas Frank M. Headley 

Exec. Vice Pres. & Sec. . .Frank E. Pellegrin 

Exec. Vice Pres Dwight S. Reed 

V.P., Bus. Devel Max M. Everett 

Vice Presidents James M. Alspaugh, 

Miss Avery Gibson 

Branch Offices 

35 East Wacker Drive, Chicago 1, 111. 

Phone: Financial 6-6440 

Exec. Vice President Dwight S. Reed 

1065 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 1-4148 

Manager Andrew M. Gent 

1004 Paramount Bldg., Des Moines, la. 
Phone: ATlantic 2-0201 

Manager Donald G. Peterson 

1182 W. Peachtree St., N.W., Atlanta, Ga. 
Phone: 872-7701 

Manager Bill McRae 

211 N. Ervay Bldg., Dallas, Tex. 
Phone: Riverside 8-6035 

Manager Robert Dalchau 

321 Bush St., San Francisco 4, Calif. 
Phone: YUkon 2-5837 

Manager Joe Friedman 

Equitable Bldg., Hollywood 28, Calif. 
Phone: HOllywood 2-6453 

Manager William F. MacCrystall 

1137 Northwestern Bank Bldg., 

Minneapolis, Minn. 

Phone: FEderal 8-7017 

Manager Terrence Hughes 

915 Olive St., St. Louis, Mo. 

Phone: OH 1-4193 

Manager Arthur D. Kelley 

ARTHUR H. HAGG & ASSOCIATES 

75 E. Wacker Dr., Chicago 1, HI. 
Phone: CEntral 6-7553 

President A. H. Hagg 

Manager K. W. Hagg 



248 



Branch Offices 

205 East 42nd St., New York 17, N. Y. 

Phone: MU 4-4250 

Exec, in Charge Ed Volkmann 

2201 Grand Ave., Kansas City, Mo. 
Phone: COlfax 2-4694 

Exec, in Charge R. J. Anderson 

132 E. 30th St., Indianapolis, Ind. 
Phone: WAlnut 6-8214 

Exec, in Charge Robert D. Hagg 

3222 Center St., Omaha 5, Neb. 

Phone: JAckson 2620 

Exec, in Charge Howard W. Harvey 

THEO. B. HALL & COMPANY 

681 Market St., San Francisco 
Phone: EXbrook 2-1507 

Manager Ted Hall 

Branch Offices 

5746 Sunset Blvd., Hollywood 28, Calif. 

Phone: HOllywood 24253 

Manager Jim Gates 

35 E. Wacker Dr., Chicago 1, 111. 
Phone: STate 2-8196 

Manager Paul Elsberry 

501 Wm. Oliver Bldg., Atlanta 2, Ga. 
Phone: JAckson 4-0454 

Manager Harry Cannon 

230 Park Ave., New York 17, N. Y. 
Phone: OR 9-5866 

Manager Jack Boyd 

Book Bldg., Detroit 26, Mich. 

Phone: WOodward 1-6036 

Manager Paul Pequinot 

HARDY RADIO & TELEVISION, LTD. 

2 Carlton St., Toronto, Ont., Can. 
Phone: EM 3-9433 

General Manager A. C. Harrison 

Branch Office 

2075 Mountain St., Montreal, Que. 

Phone: VI 2-1101 

Manager M. Legault 

HARRINGTON, RIGHTER & 
PARSONS, INC. 

415 Madison Ave., New York 17, N. Y. 
Phone: MU 8-7050 

President John E. Harrington, Jr. 

Vice Pres., Treas Volney Righter 

Vice Pres., Secy James O. Parsons, Jr. 

V.P., Research, Prom M. Raghbaum, Jr. 

VjP., Bd. Member John F. Dickinson 

Eastern Sales Mgr Arthur C. Elliot 

Branch Offices 

Tribune Tower, Chicago, 111. 

Phone: WHitehall 4-0510 

Vice President Robert Gilbertson 

235 Montgomery St., San Francisco, Calif. 
Phone: Sutter 1-4125 

Executive-in-charge Franklin Dougherty 

1430 W. Peachtree St., Atlanta 9, Ga. 
Phone: TRinity 5-8458 

Executive-in-Charge Frank B. Rice 

80 Boylston St., Boston 16, Mass. 
Phone: Liberty 2-7537 

Executive-in-Charge Carter Knight 

Penobscot Bldg., Detroit 26, Mich. 






.♦♦>♦>♦>♦>* 



STATION REPRESENTATIVES 



P/»o«e: WOodward 3- 0910 

Executive-in-Charge Kenneth L. Brown 

1717 N. Highland Ave., Hollywood 28, Calif. 

Phone: HO 6-4129 
Executive-in-Charge Byington F. Colvig 

JOE HARRY CO.— RADIO & TV 
STATION REPRESENTATIVES 

118 Tophill Rd., San Antonio, Tex. 

Phone: TAylor 6-8971 

Owners Joe Harry, Kay Harry 

HERITAGE STATION REPS. 

(Div. of International Good Music, Inc.) 

1151 Ellis St., Bellingham, Wash. 

Phone: REgent 3-4566 

President Rogan Jones 

Vice Pres John D. Turtle 

Sec.-Treas Catherine W. Jones 

Asst. Sec.-Treas Richard Kline 

Branch Office 

45 West 45th St., New York 36, N. Y. 

Phone: CI 5-3430 

Manager George Pamental 

2917 Temple St., Los Angeles, Calif. 
Phone: DU 5-6401 

Manager Tom Papich 

420 Taylor St., San Francisco, Calif. 
Phone: GR 44515 

Manager Hal Chase 

1761 First Nat'l Bank Bldg., Detroit, Mich. 
Phone: WO 2-6265 

Manager Larry Gentile 

610 Lloyd Bldg., Seattle, Wash. 
Phone: MAin 3-0620 

Manager A. J. Stahmer 

1138 North Western Bank Bldg., 

Minneapolis 2, Minn. 

Phone: FE 8-7017 

Manager Bud Stitt 

234 Clarendon St., Boston 16, Mass. 

Phone: CO 7-6123 

Manager J. Richard Turner 

GEORGE P. HOLLENGBERY CO. 

Chairman of the Bd.. .George P. Hollingbery 

Vice-chairman F. E. Spencer, Jr. 

President (Radio ) Fred Hague 

President (TV) Harry Wise, Jr. 

Branch Offices 

307 North Michigan Ave., Chicago 1, 111. 

Phone: DEarborn 2-6060 

Executive-in-Charge ..George P. Hollingbery 

Sales Manager, Radio Robert Pierce 

Vice Pres., TV Warren Nelson 

500 Fifth Ave., New York 36, N. Y. 
Phone: OXford 5-5560 

Executive-in-Charge F. E. Spencer, Jr. 

President, Radio Fred F. Hague 

President, TV Harry H. Wise, Jr. 

Director Sales Develop Philip Corper 

1776 Peachtree St., N.W., Atlanta 9, Ga. 
Phone: 875-9629 

V.P., Exec.-in-Chg Richard N. Hunter 

2214 Guardian Bldg., Detroit, Mich. 

Phone: WOodward 1-3555 

Executive-in-Charge Harry Betteridge 



3325 Wilshire Blvd., Los Angeles, Calif. 
Phone: DUnkirk 5-2071 

V.P., Exec.-in-Charge Roy S. Edwards 

110 Bush St., San Francisco 4, Calif. 
Phone: YUkon 1-2110 

Exec.-in-Charge George Hemmerle 

211 N. Ervay, Dallas, Tex. 

Phone: Riverside 8-0057 

Executive-in-Charge George L. Pettett 

HAL HOLMAN COMPANY 

64 East Lake St., Chicago 1, 111. 
Phone: FRanklin 2-0016 

Owner Hal Holman 

Branch Offices 

535 Fifth Ave., New York 17, N. Y. 

Phone: YUkon 6-4390 

Manager Ed Devney 

6381 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: HOllywood 2-2351 

Manager Tracy Moore 

703 Market St., San Francisco 3, Calif. 

Phone: EXbrook 2-6444 

Manager Charles Morin 

GEORGE T. HOPEWELL, INC. 

101 Park Ave., New York 17, N. Y. 

Phone: LE 2-3783 

President George T. Hopewell 

General Manager Joseph S. Cannon 

Branch Offices 

Park Ave. Bldg., Detroit 26, Mich. 

Phone: WOodward 1-3822 

Exec.-in-Charge Tom Corlett 

205 W. Wacker Dr., Chicago 6, IU. 
Phone: STate 2-5096 

Execs.-in-Charge Hooper Jones, 

Laurie Thompson 
111 N. LaCienega Blvd., Beverly Hills, Cal. 
Phone: OL 5-8326 

Exec.-in-Charge Jim Walsh 

501-2 William Oliver Bldg., Atlanta, Ga. 

Phone: JAckson 4-0454 

Exec.-in-Charge Harry Cannon 

BERNARD HOWARD & CO., INC. 

20 E. 46th St., New York 17, N. Y. 
Phone: OXford 7-3750 

President Bernard Howard 

Exec. Vice Pres Jack Davis 

Branch Offices 

35 E. Wacker Dr., Chicago, 111. 

Phone: FI 6-9227 

Manager William Smutzer 

8430 Santa Monica Blvd., Los Angeles 69, Cal. 
Phone: OLdfield 6-7200 

Manager Norman Berk 

58 Sutter St., San Francisco 4, Calif. 
Phone: YUkon 1-3676 

Vice Pres F. M. Wurster 

1401 Peachtree St., N.E., Atlanta, Ga. 

Phone: TR 5-9403 

Manager Bernard Ochs 

DON HOWARD & CO. 

Roswell Hotel, Del Rio, Texas 

Phone: PR 5-2431 

Owner R. Don Howard 



249 



STATION REPRESENTATIVES 



HARRY S. HYETT CO. 

630 Baker Bldg., Minneapolis 2, Minn. 
Phone: FEderal 9-7179 
Owner & President Harry S. Hyett 

INDIE SALES, INC. 

60 East 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 24813 

President Jack Koste 

Branch Offices 

205 W. Wacker Dr., Chicago 6, 111. 

Phone: STate 2-5096 

111 N. La Cienega Blvd., Los Angeles 48, Cal. 

Phone: OLeander 5-8326 

INTER-AMERICAN PUBLICATIONS, 

INC. 

41 East 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 2-0884 

President Argentina Ramos 

Treasurer Jose Oviedo 

INTERCONTINENTAL SERVICES, 
LTD. 

20 East 46th St., New York 17, N. Y. 
Phone: YU 6-0820 

President Harry M. Engel 

V.P., Sales Mgr .John P. Barton 

V.P., Treas Jeanette F. Sytsma 

Branch Offices 

6331 Hollywood Blvd., Los Angeles, Calif. 

Phone: HO 2-2289 

Manager ' William L. Wallace 

155 Montgomery St., San Francisco, Calif. 

Phone: YU 6-5366 

Manager Frank Waters 

INTERPROVINCIAL BROADCAST 
SALES LTD. 

Suite 500, 199 Bay St., Toronto, Ont. 
Phone: EMpire 4-1197 

Exec. V.P., Gen. Mgr K. W. Davis 

Promotion Dir., Compt R. A. Bishop 

Branch Office 

1117 St. Catherine St., W., Montreal, Que. 

Phone: Victor 9--5221 

Manager Lionel Morin 

THE KATZ AGENCY, INC. 

666 Fifth Ave., New York 19, N. Y. 

Phone: JUdson 2-9200 

Chr. of Board G. R. Katz 

President Eugene Katz 

Treasurer H. J. Grenthot 

V.P., Client Relations Edward Codel 

V.P., TV Sales Scott Donahue 

V.P., Research, Prom Dan'l Denenholz 

Vi\, Radio Sis Morris Kellner 

TV Sales Mgr Walter Nilson 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: MOhawk 4-7150 

Vice Pres. & Mgr Rov Miller 

TV Sales Mgr Alan Axtell 

Penobscot Bldg., Detroit 26, Mich. 

Phone: 963-8420 

Manager William W. Joyce 



1393 Peachtree St., N.E., Atlanta 9, Ga. 
Phone: TRinity 5-1627 

Manager Gregory Murphy, Jr. 

2006 Bryan St., Dallas 1, Texas 
Phone: Riverside 1-4036 

Manager D. Rutledge 

Russ Bldg., San Francisco 4, Calif. 
Phone: DOuglas 2-7628 

Manager Stanley J. Reulman 

5455 Wilshire Blvd., Los Angeles, Calif. 
Phone: WEbster 3-8171 

Manager Richard Hasbrook 

915 Olive St., St. Louis 1, Mo. 
Phone: CEntral 1-1868 

Manager James Muse 

1905 First Natl. Bank Bldg., 

Minneapolis, Minn. 

Phone: FEderal 3-6201 

Manager John Brennan 

517 Statler Office Bldg., Boston 16, Mass. 

Phone: Liberty 2-5458 

Manager John King 

KENTUCKY RADIO SALES 

1420 Eastern Parkway, Louisville, Ky. 

Phone: GLendale 1-5045 

President Harry McTigue 

KETTELL-CARTER, ETC. 

118 Newbury St., Boston 16, Mass. 
Phone: KEnmore 6-1966 

President Elmer Kettell 

Secy.-Treas Marjorie Carter 

KEYSTONE BROADCASTING 
SYSTEM, INC. 

Ill W. Washington St., Chicago 2, 111. 
Phone: STate 2-8900 

President Sidney J. Wolf 

Sr. Vice Pres Edwin R. Peterson 

Secretary-Treas Arthur Wolf 

Controller Paul Kolar 

Account Execs William Wolf, 

John Hartigan 

Dir. of Sta. Relations Charlotte Tucker 

Auditor Anita Larie 

Traffic Mgr., Prog. Dir.. . Jane C. McFadgen 

Research Dir George Wharton 

527 Madison Ave., New York 22, N. Y. 
Phone: ELdorado 5-3720 

Exec. Vice Pres Noel A. Rhys 

Vice Pres Charles A. Hammarstrom 

Account Executive James S. Gessner 

Office Manager Barbara Reich 

75 Post St., San Francisco 
Phone: SUtter 1-7440 

Account Executive Roger Coombe 

3142 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 3-2910 

Vice-President William Bayer 

Sales Mgr., West Coast Henry G. Eschen 

612 Penobscot Bldg., Detroit, Mich. 

Phone: WOodward 2-4505 

General Manager E. R. Peterson, Jr. 

A. LEWIS KING 

500 Fifth Ave., New York 36, N. Y. 

Phone: CH 4-0119 

President A. Lewis King 



250 



'*♦♦»♦♦.♦♦.♦♦,♦♦.♦♦,'* ♦.♦♦,■• ♦.♦ ♦.♦♦♦♦♦-♦♦.'♦•'♦♦♦.'» ♦»♦••'.♦♦,'•♦.♦♦.♦♦,■• ♦.♦♦.♦♦-♦♦♦♦♦.♦♦v* ♦-♦ *-* ♦.♦ ♦.♦♦.♦♦,» 



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STATION REPRESENTATIVES 



NONA KERRY CO. 

518 Statler Bldg., Boston 16, Mass. 
Phone: HUbbard 2-6117 

President Nona Kirby 

Vice President Kay Chille 

BOMAR LOWRANCE & ASSOC, 
INC. 

710 Peachtree St., Atlanta 8, Ga. 
Phone: TRinity 6-6776 

President Bomar A. Lowrance 

Vice President Clyde L. Clem 

Branch Offices 

Fidelity Union Life Bldg., Dallas, Tex. 

Phone : Riverside 2-8206 

Vice President Robert F. Keefe 

J. A. LUCAS CO. 

1350 N. Highland Ave., Los Angeles 28, Calif. 
Phone: HOllywood 2-1460 

Owner, Gen. Mgr Jim Lucas 

Branch Office 

681 Market St., San Francisco, Calif. 

Phone: EXbrook 2-8038 

LUSTER ASSOCIATES 

150 West 55th St., New York, N. Y. 

Phone: Circle 6-1952 

President Betty Luster 

JACK MASLA & COMPANY, INC. 

575 Madison Ave., New York 22, N. Y. 
Phone: PLaza 2-6450 

President Jack Masla 

Vice President Allan S. Klamer 

Branch Offices 

75 E. Wacker Dr., Chicago, 111. 

Phone: CEntral 6-7974 

Manager Donald A. Wolff 

1610 Book Bldg., Detroit, Mich. 
Phone: 961-2685 

Manager Bernard Pearse 

249 Pine St., San Francisco, Calif. 
Phone: EXbrook 7-6187 

Manager Alan Torbet 

1213 N. Highland Ave., Los Angeles, Calif. 
Phone: HOllywood 2-4939 

Manager ? Frank W. Crane 

11th & Central, Kansas City, Mo. 
Phone: GRand 1-7822 

Manager Eugene F. Gray 

915 Olive St., St. Louis, Mo. 

Phone: CE 1-9151 

Manager Eugene F. Gray 

DAREN F. McGAVREN CO., INC. 
McGAVREN, TV, INC. 

60 East 56th St., New York 22, N. Y. 
Phone: PLaza 1-4650 

President Daren F. McGavren 

Exec. V.P., Gen. Sales Mgr Ralph Guild 

Asst. Sales Mgr Ralph Conner 

Branch Offices 

110 Sutter St., San Francisco, Cal. 

Phone: Yukon 6-4112 

Manager Bob Williams 



35 E. Wacker Dr., Chicago, 111. 
Phone: FRanklin 2-1370 

Manager Edward Argow 

1216 Dime Bldg., Detroit, Mich. 
Phone: WO 2-5777 

Manager Robert Mahlman 

1741 Ivar Ave., Los Angeles, Cal. 
Phone: HOllywood 4-7331 

Manager Walter Lake 

915 Olive St., St. Louis 1, Mo. 
Phone: CH 1-5201 

Manager Mike McNally 

805 Peachtree St., N.E., Atlanta 9, Ga. 

Phone: 876-2589 

Manager Chuck Hedstrom 

JOHN L. McGUIRE & CO. 

1150 Delaware St., Denver 4, Colo. 

Phone: TAbor 5-7585 

Owner John L. McGuire 

MEDIA REPRESENTATIVES, INC. 

630 Fifth Ave., New York 20, N. Y. 

Phone: CI 6-1320 

Manager Edwin Seymour 

THE MEEKER COMPANY, INC. 

521 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-2170 

President Robert D. C. Meeker 

V.P., Chg. of Sales Charles E. Standard 

V.P., Station Relations Robert L. Dudley 

Acct. Executives John B. Dalton, 

Claude E. Piano, Herb Hahn, John C. 
Kriete 

Research & Prom. Dir Martin Mills 

Office Manager Dottie Phillips 

Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: CE 6-1742 

Vice-president Carl Jewett 

Acct. Execs Charles Compton, 

Frederick E. Bauman 

Office Manager Donna LeVally 

55 New Montgomery, San Francisco 5, Calif. 
Phone: YU 6-4940 

Vice President Edgar B. Filion 

Manager Don Pontius 

Office Manager Joan Marie Comerford 

6362 Holywood Blvd., Los Angeles 28, Cal. 
Phone: HOllywood 2-6501 

Manager Don Palmer 

Office Manager Tarly Sheehan 

CLYDE MELVILLE CO. 

1300 Tower Petroleum Bldg., Dallas 1, Tex. 

Phone: Riverside 8-5239 
Pres Clyde Melville 

METRO BROADCAST SALES 

Hotel Chatham, 33 East 48th St., 
New York, N. Y. 
Phone: PL 2-8228 

V.P., Director H. D. Bud Neuwirth 

Eastern TV Sales Mgr John Doscher 

Branch Offices 

Wrigley Bldg., 400 N. Michigan Ave., 

Chicago, 111. 

Phone: 467-6340 



251 



STATION REPRESENTATIVES 



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Midwest Radio Sales Mgr.. .Richard Kelliher 

Midwest TV Sales Mgr Thomas Tilson 

Nat'l TV Sales Coord. (WNEW-TV) 

Junuis Fishburn 
19th and Walnut Sts., Philadelphia, Pa. 
Phone: LOcust 8-2900 

Manager William S. Dallmann 

1410 Fisher Bldg., Detroit 2, Mich. 
Phone: 873-8600 

Manager William L. Lauer 

915 Olive St., St. Louis 1, Mo. 
Phone: MAin 1-4800 

Manager George Deiderich 

Travelers Insurance Co. Bldg., 3600 Wilshire 

Blvd., Los Angeles 5, Calif. 

Phone: 385-1424 

Manager Richard E. Drummy, Jr. 

155 Montgomery St., San Francisco 4, Calif. 

Phone: DOuglas 2-1945 
Manager Richard Schutte 

MICHIGAN SPOT SALES, INC. 

Sheridan Cadillac Hotel, Detroit, Mich. 

Phone: WO 1-3353 

President Charles J. Sitta 

MID-AMERICA SPOT SALES 

P. O. Box 4833, Kansas City 9, Mo. 

Phone: RA 2-3886 

Owner Ralph Meador 

Branch Office 

P. O. Box 358, Lexington, Mo. 

Phone: ALpine 9-3232 

Sales Jock Beretta 

ART MOORE & ASSOC., INC. 

Jones Bldg., Seattle, Wash. 

Phone: MU 2-3377 

President Art Moore 

TRACY MOORE & ASSOC. 

6381 Hollywood Blvd., Hollywood 28, Cal. 
Phone: HOllywood 2-2351 

Owner Tracy Moore 

Sales Manager Jerome A. Moore 

Branch Office 

703 Market St., San Francisco, Calif. 

Phone: EXbrook 2-6444 

Manager. Charles E. Morin 

PAUL MULVIHILL & COMPANY, 
LTD. 

77 York St., Toronto, Ont., Can. 

Phone: EMpire 3-8814 

President Paul Mulvihill 

NATIONAL SALES DIVISION, 
RKO GENERAL, INC. 

Time & Life Bldg., 1271 Ave. of Americas, 

New York 20, N. Y. 

Phone: LOngacre 4-8000 

Director of Nat'l Sales Donald J. Quinn 

Dir. of Radio & TV Sales Sidney P. Allen 

Dir., Research & Promotion. Frank G. Boehm 

Controller Eugene F. Clinton 

TV Sales Executives. ...Richard B. Colburn, 



John J. Fernandes, James A. Gates, Gorden 
Lawhead, James V. Marino, Gerald N. 
Molfese, Morton Zimmerman 
Radio Sales Executives. .. .Victor E. Forker, 
James H. Fuller, Thomas J. Green, Frank 
McNally, Henry W. Simmon 
Branch Offices 
Tribune Tower, Chicago, 111. 
Phone: 644-270 

V.P., Midwestern Mgr George R. Jeneson 

5515 Melrose Ave., Los Angeles, Calif. 
Phone: HOllywood 2-2133 

TV Sales Exec Edwin C. Metcalf 

Radio Sales Exec Robert L. Fox 

415 Bush St., San Francisco, Calif. 

Phone: YUkon 2-9200 

TV Sales Exec Calvin Copsey 

NATIONAL TIME SALES 

122 E. 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 24500 

Gen. Sales Manager. Arthur Gordon 

Sales Promotion Dir Al Alperton 

Branch Offices 

205 W. Wacker Dr., Chicago 6, 111. 

Phone: 346-7421 

Exec.-in-Charge Buck Harris 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: HO 4-7395 

Exec.-in-Charge Harlan Oakes 

166 Geary St., San Francisco 8, Calif. 
Phone: EXbrook 7-4827 

Exec.-in-Charge Don Pickens 

1401 Peachtree St. N.W., Atlanta, Ga. 

Phone: TRinity 5.9403 

Executive-in-Charge Barney Ochs 

NBC SPOT SALES 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone: Circle 7-8300 

V.P., Spot Sales Richard H. Close 

Director, Radio Sales Fred Lyons 

New Bus., Prom. Mgr Wilbur Fromm 

Sales Service Mgr Caroline Wynkoop 

Director, TV Sales Byron Goodell 

Branch Offices 

Merchandise Mart, Chicago 54, 111. 

Phone: SUperior 7-8300 

Central Radio Sales Mgr Frank DeRosa 

Central TV Sales Mgr Richard Bergh 

Sunset & Vine, Hollywood 28, Calif. 
Phone: THornwall 5-7000 

W. Div. Mgr. Radio Doty Edouarde 

TV Salesmen Jack Jennings, 

William Loudon 
Taylor & O'Farrell Sts., San Francisco 2, Cal. 
Phone: GRaystone 4-8700 

W. Div. Mgr. Radio Ed Macaulay 

TV Salesmen R. Anderson, Ken Fuller 

710 Peachtree St. N.E„ Atlanta, Ga. 
Phone: TRinity 6-3726 

Sales Representative Bomar Lowrance 

Fidelity Union Life Bldg., Dallas, Tex. 
Phone: Riverside 2-8206 

Sales Representative Robert Keefe 

1422 New Britain Ave, W. Hartford 10, Conn. 



252 



»♦♦♦•«»•»*•**•*****♦**♦**♦**•**♦**•**♦**♦**•**•**•**♦**•**•**•**•**♦**•**•**♦**'**♦**♦' 



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STATION REPRESENTATIVES 



Phone: ADams 2-9188 
New Eng. Sis. Rep David Scott 

NEW ENGLAND SPOT SALES, INC. 

100 Boylston St., Boston 16, Mass. 
Phone: HAncock 6-2920 

President George C. Bingham 

Vice President Charles Bell, Jr. 

Treasurer Jerrold M. Marshall 

HARLAN G. OAEES & ASSOCIATES 

Rm. 304, Taft Bldg., Hollywood & Vine, 
Hollywood 28, Cal. 
Phone: HO 4-7395 

Managers Harlan Oakes, Hugh Wallace 

Branch Offices 

166 Geary St., San Francisco 8, Cal. 

Phone: EX 7-4827 

Manager Don Pickens 

122 E. 42nd St.. New York, N. Y. 

Phone: MUrray Hill 2-4500 

Manager Arthur Gordon 

THE BERNARD I. OCHS CO. 

1401 Peachtree St., N.E., Atlanta 9, Ga. 

Phone: TRinity 5-9403 

Owner Bernard I. Ochs 

LEE F. O'CONNELL CO. 

Ill N. La Cienega Blvd., Beverly Hills, Calif. 

Phone: OLympia 2-1313 
President Lee F. O'Connell 

OHIO STATIONS 
REPRESENTATIVES 

203 Fidelity Bldg., Cleveland 14, O. 

Phone: SUperior 1-0036 

General Manager Leonard F. Auerbach 

PAN AMERICAN BROADCASTING 
CO. 

380 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 24500 

Exec. Vice Pres Eugene Bernald 

Sales Manager Arthur Gordon 

Sales Prom Al Alperton 

Branch Offices 

1680 N. Vine St., Hollywood 28, Calif. 

Phone: HO 4-7395 

Executive-in-charge Harlan Oakes 

166 Geary St., Francisco 8, Calif. 

Phone: EXbrook 74827 

Executive-in-Charge Don Pickens 

JOHN E. PEARSON CO., INC. 

405 Park Ave., New York 22, N. Y. 

Phone: PLaza 1-3366 

National Manager Joseph Savalli 

Sales Execs Raymond F. Henze, Jr., 

William M. Wilson, A. Russel Walker, 
Mortimer Coley 

Consultant John E. Pearson 

N. Y. Office Mgr Roslyn Arison 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: State 2-7494 



Manager Robert Flanigan 

1901 W. 8th St., Los Angeles 5, Calif. 
Phone: Dunkirk 5-5084 

Manager Clark Barnes 

5b Sutter St., San Francisco 4, Calif. 
Phone: DOuglas 2-7159 

Manager Sue Masterson 

511 N. Akard Bldg., Dallas, Texas 
Phone: Riverside 7-3723 

Manager Allen Hundley 

1371 Peachtree St., Atlanta, Ga. 

Phone: TRinity 5-6644 

Manager Jon Farmer 

PETERS, GRIFFIN, WOODWARD, 
INC. 

250 Park Ave.. New York 17, N. Y. 
Phone: YUkon 6-7900 

President H. Preston Peters 

Exec. Vice Pres Russell Woodward 

V.P., Treas Jones Scovern 

President-TV Lloyd Griffin 

V.P., Dir. TV Sis. Dev.. .George C. Castleman 

V.P., TV Prom. Mgr Lon A. King 

V.P., Radio Lee Vanden-Handel 

V.P.-Radio Thomas Taylor 

V.P., Radio Vincent C. Piano 

Asst. V.P Charles R. Kinney 

East. TV Sales Mgrs William G. Walters, 

Arthur E. Muth 

Branch Offices 

Prudential Plaza, Chicago 1, Illinois 

Phone: FRanklin 2-6373 

V.P., Midwest Sales Mgr. (Radio) . .A. Bagge 

V.P., Midwest Sales Mgr. (TV) ...W. Tynan 

Vice Pres John A. Cory 

1372 Peachtree St., N.E. Atlanta, Ga. 

Phone: TRinity 5-7763 

Asst. VJ>. TV Sales Mgr.. .William J. Stubbs 

Radio Sales William O. Jones 

Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 14255 

Vice Pres., Radio William W. Bryan 

TV Sales James R. Sefert 

Statler Office Bldg., Boston 16, Mass. 
Phone: HUbbard 2-6884 

TV & Radio Sales Richard E. Farnham 

Paul Brown Bldg., St. Louis 1, Mo. 
Phone: CHestnut 1*3171 

TV Sales Arnold K. Knippenberg 

406 West 7th St., Forth Worth, Texas 
Phone: Edison 6-3349 

TV Sales W. Hal Thompson 

Radio Sales John G. Butler 

Fidelity Union Life Bldg., Dallas, Tex. 

Phone: Riverside 7-2398 

5455 Wilshire Blvd., Los Angeles 36, Calif. 

Phone: WEbster 8-3585 

TV Sales Mr John P. Haskell 

Radio Sales Bruce Johnson 

1375 Russ Bldg., San Francicsco 4, Cal. 

Phone: YUkon 2-9188 

Radio Sales Edward F. McLaughlin, Jr. 

EDWARD PETRY & CO., INC. 

3 East 54th St., New York 22, N. Y. 
Phone: MUrray Hill 8-0200 



253 



STATION REPRESENTATIVES 






Radio Division 

Board Chairman Edward Petry 

President Edward E. Voynow 

Exec. Vice-Pres Martin L. Niennan 

Vice President in Chg.. .... .Ben H. Holmes 

Eastern Sales Mgr Martin Percival 

Sales Prom. Mgr William Steese 

TV Division 

Exec. Vice President Martin L. Nierman 

V.P., Sales Prom. Mgr.. Robert L. Hutton, Jr. 

Eastern Sales Mgr Edward C. Page 

Marketing Mgr William B. Rohn 

Branch Offices 

400 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-0011 

President Edward E. Voynow 

V.P., Sales Mgr. (TV) Louis A. Smith 

Sales Mgr. (Radio) William P. Pipher 

645 Griswold St., Detroit 26, Mich. 

Phone: WOodward 3-0125 

Sales Managers. .William Cartwright (AM) 

Bruce Mayer (TV) 

1375 Peachtree St., N.E., Atlanta 9, Ga. 

Phone: 875-8547 

Sales Mgrs Joseph Sierer (AM) 

Richard Hughes (TV> 
Russ Bldg., San Francisco 4, Cal. 
Phone: YUkon 2-3631 

Sales Managers Lloyd McGovern (AM) 

George Ledell (TV) 
3424 Wilshire Blvd., Los Angeles 5, Calif- 
Phone: DUnkirk 8-1143 

Sales Mgrs Garry Hollihan (AM) 

L. D. Larimer (TV> 
915 Olive St., St. Louis 1, Mo. 
Phone: CHestnut 1-7191 

Sales Mgrs Sam Hall (AM) 

Junius Zolp (TV) 
801 Statler Bldg., Boston 16, Mass. 
Phone: HUbbard 2-6440 

Sales Mgrs Frank Howard (AM ) 

William D. Walsh (TV) 
211 N. Ervay Bldg., Dallas 1, Tex. 
Phone: Riverside 1-9454 

Sales Mgrs David C. Milam (AM), 

Robert Miller (TV) 

PHILADELPHIA SPOT SALES 

310. Glen Echo Road, Phila., Pa. 

Phone: CH 7-4510 

President Morton Lowenstein 

PRESTIGE REPRESENTATION 
ORGANIZATION 

550 Fifth Ave., New York 36, N. Y. 
Phone: CI 6-7230 

Pres., Gen. Mgr Sam Brownstein 

Midwest Sales Mgr Harley L. Ward 

S. Cal. Sales Mgr Frank Smith 

Branch Offices 

360 N. Michigan Ave., Chicago 1, 111. 

Phone: CE 6-6269 

Manager Harley L. Ward 

6243 Beeman, No. Hollywood, Calif. 

Phone: TR 7-7350 

Manager Frank Smith 



RADIO REPRESENTATIVES, LTD. 

76 St. Clair Ave. W., Toronto 7, Ont., Can. 
Phone: WAlnut 4-0727 

President, Gen. Mgr T. G. Ferris 

Radio Sales Manager H. E. Pepler 

Branch Offices 

1411 Crescent St., Montreal, Que., Canada 

Phone: AV 8-4257 

Manager Jon Porter 

171 McDermot Ave., Winnipeg, Man., Canada 
Phone: WH 2-6631 

Manager A. J. Messner 

1131 Richards St., Vancouver, B. C, Canada 

Phone: MU 5-0288 
Manager W. E. J. Hall 

RADIO-TV REPRESENTATIVES, INC. 

7 East 47th St., New York 17, N. Y. 
Phone: MU 8-4340 

Board Chairman Harry Goodman 

President Peggy Stone 

V.P., Sales Manager . Thomas Carroll 

Vice President Ed Nickey 

Asst. to President Saul Frischling 

Branch Offices 

75 E. Wacker Dr„ Chicago 1, 111. 

Phone: FI 6-0982 

Vice President, Gen. Mgr Edward Nickey 

Dir. of Station Rel Sy Thomas 

111 No. LaCienega Blvd., Beverly Hills, Calif. 
Phone: OL 5-7597 

Manager Lee O'Connell 

681 Market St., San Francisco, Calif. 
Phone: EX 2-1507 

Manager Ted Hall 

Wilcox Bldg., Portland 4, Oreg. 
Phone: CA 3-0151 

Manager Howard Jacobsen 

Tower Bldg., Seattle 1, Wash. 

Phone: MA 3-1868 

Manager Hugh Feltis 

PAUL H. RAYMER COMPANY, INC. 

444 Madison Ave., New York 22, N. Y. 

Phone: Plaza 9-5570 

President Paul H. Raymer 

Exec. V.P., Natl. TV Sis. Mgr.. .F. C. Brokaw 

V.P., TV Sis. Mgr Stuart M. Kelly 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: 644-4473 

Manager John H. Wrath 

2949 Penobscot Bldg., Detroit 26, Mich. 
Phone: Woodward 3-0764 

Manager Robert B. Rains 

1680 Vine St., Hollywood 28, Calif. 
Phone: HOllywood 2-2376 

Manager John D. Gale 

1504 Russ Bldg., San Francisco 4, Calif. 
Phone: YUkon 1-1833 

Manager J. Milton Seropan 

1627 Peachtree St., N.E., Atlanta, Ga. 
Phone: TRinity 3-3519 

Manager Edward D. Brandt 

306 Mercantile Securities Bldg., Dallas, Tex. 

Phone: Riverside 1-5663 
Manager Ralph Widman 



254 



<^^^^^^^^^^^^*^*^^*\'*<*V**'*if*<*^*^'*V*V*<*<*<*<*<*<*if*V^<*<^<*^*%'*^'*fi 



STATION REPRESENTATIVES 



ROBERT RICHER 
REPRESENTATIVES, INC. 

327 East 58th St., New York 22, N. Y. 

Phone: PLaza 2-6462 

President Robert E. Richer 

RKO GENERAL, INC. 

(See National Sales Div., RKO General, Inc. 

SANDEBERG/GATES & CO. 

625 Market St., San Francisco, Calif. 
Phone: EXbrook 7-0535 

Manager David Sandeberg 

Branch Offices 

535 Fifth Ave, New York, N. Y. 

Phone: LE 2-5055 

SCHARF BROADCAST SALES LTD. 

307 Burrard Bldg., 1030 W. Georgia St., 

Vancouver 5, B. C. 

Phone: MU 4-6277 

President. . . . '. C. A. Brian Scharf 

SEARS & AYER, INC. 

121 W. Wacker Dr., Chicago, 111. 

Phone: ST 7-7493 

President B. H. Sears 

Branch Office 

15 East 40th St., New York, N. Y. 

Phone: LE 2-5055 

Manager Hal Walton 

SELECT STATION 
REPRESENTATIVES 

400 Madison Ave., New York 17, N. Y. 
Phone: PLaza 8-1850 

Exec. Vice President Zang Golobe 

Vice President Albert B. Shepard 

Branch Offices 

333 N. Michigan Ave., Chicago, 111. 

Phone: 332-0946 

Manager Irwin W. Unger 

7 E. Lexington St., Baltimore, Md. 
Phone: LExington 9-7808 

Manager Jack Parks 

6200 Broad St. Rd„ Richmond, Va. 
Phone: ATlantic 8-2835 

Manager Larry Blum 

249 Pine St., San Francisco, Calif. 
Phone : EXbrook 7-6187 

Manager Alan Torbet 

1213 N. Highland Ave., Los Angeles, Calif. 

Phone: HOllywood 2-4939 

Manager Frank Crane 

SKYLINE ADVERTISERS SALES, 
INC. 

Box 2191, Idaho Falls, Idaho 
Phone: JAckson 3-4567 

President, Gen. Mgr Melvin B. Wright 

Vice Pres Joseph S. Sample 

Office Manager Melva Searle 

SPOT TIME SALES INC. 

40 East 49th St., New York 17, N. Y. 
Phone: PL 3-3337 

President William T. Heaton 

Eastern Sales Mgr Carl Loucks 



Branch Offices 

400 N. Michigan, Chicago 11, 111. 

Phone: 467-6106 

Manager John Erickson 

41 Sutter St., San Francisco 4, Calif. 
Phone: YU 1-1199 

Manager t Bert Chance 

6362 Hollywood Blvd., Hollywood 28, Calif. 

Phone: TR 7-7753 
Manager . . . B. J. Hamerick 

STORER TELEVISION SALES INC. 

500 Park Ave., New York, N. Y. 
Phone: PLaza 2-7600 

President Peter Storer 

Gen. Sales Mgr Francis Barron 

Eastern Sales Mgr John D. Kelly 

Promotion Mgr Joseph Dowling 

Branch Office 

333 North Michigan Avenue, Chicago, 111. 

Phone: CEntral 6-9550 

Midwest Sales Mgr George U. Lyons 

New Center Bldg., Suite 521, Detroit 2, Mich. 
Phone: 873-2383 

Manager James E. Goldsmith 

338 So. Western Ave., Los x4ngeles 5, Calif. 
Phone: DU 9-3138 

West Coast Manager Henry R. Flynn 

235 Montgomery, 939 Russ Bldg., 
San Francisco, Calif. 

Manager Gayle Grubb 

1018 W. Peachtree St., N.W., Atlanta, Ga. 

Phone: 875-8576 

Southern Sales Mgr.. .John "Billy" W. Mason 

E. S. SUMNER CORPORATION 

1250 Ave. of the Americas, New York 20, N. Y. 

Phone: COlumbus 5-3666 
President .Eugene S. Sumner 

TELE-RADIO & TV SALES, INC. 

41 East 42nd St., New York 17, N. Y. 
Phone: MU 7-8436 

President, Treasurer H. Scott Killgore 

Secretary Marie DeMott 

General Mgr Warren A. Shuman 

Branch Offices 

5723 Melrose Ave., Hollywood 38, Calif. 

Phone: HO 6-6161 

Manager James Coyle 

100 California St., San Francisco 11, Calif. 

Phone: YU 2-9933 

Manager Frank T. Crennan 

TELEVISION ADVERTISING 
REPRESENTATIVES, INC. 

666 Fifth Ave., New York 19, N. Y. 
Phone: JUdson 2-3456 

President Larry Israel 

Exec. V.P Robert McGredy 

V.P., Mkt. & Research Hobert Hoffman 

Eastern Sales Mgr Marvin L. Shapiro 

Asst. to Pres B. Margolis 

Business Mgr R. Arena 

Branch Offices 

400 N. Michigan Ave., Chicago 11, 111. 

Phone: WH 4-4567 

Vice Pres Lamont L. Thompson 

2768 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 5-6454 



255 



STATION REPRESENTATIVES 



Manager .R. Newsham 

155 Montgomery St., San Francisco 4, Calif. 
Phone: PR 6-9494 

Manager ^ Harry Diner 

1717 Highland Ave., Los Angeles 28, Calif. 
Phone: HOllywood 6-1144 

Manager Dick Loughrin 

1776 Peachtree Rd., N.W., Atlanta, Ga. 

Phone: 876-8843 

Manager J. Thrash 

TELEVISION REPRESENTATIVES 

LTD. 

76 St. Clair Ave., W., Toronto, Ont. 

Phone: WAlnut 4-0720 

President, Gen. Mgr T. G. Ferris 

Sales Manager R. H, Quinn 

Account Executives E. Viccary, 

W. Davidson, B. Young 

Branch Offices 

1411 Crescent St., Montreal, Que., Canada 

Phone: AV 8-4257 

Manager Stewart Green 

171 McDermot Ave., Winnipeg, Man., Canada 
Phone: WH 2-6631 

Manager A. J. Messner 

1131 Richards St., Vancouver, B. C, Canada 

Phone: MU 5-0288 
Manager W. E. J. Hall 

TORBET, ALLEN & CRANE, INC. 

249 Pine St., San Francisco 4, Calif. 
Phone: EX 7-6187 

President Alan L. Torbet 

Vice President Robert R. Allen 

Vice President Frank W. Crane 

Secy.-Treas Bruce W. Hyman 

Branch Offices 

579 Fifth Ave., New York 17, N. Y. 

Phone: MU 8-1088 

Manager Lloyd George Venard 

35 E. Wacker Dr., Chicago 1, 111. 
Phone: ST 2-5260 

Manager Howard B. Meyers 

808 Penobscot Bldg., Detroit 26, Mich. 
Phone: WO 3-4075 

Manager James A. Brown, Jr. 

1300 Tower Petroleum Bldg., Dallas, Tex. 
Phone: RI 8-5239 

Manager Clyde Melville 

1213 N. Highland, Los Angeles 28, Calif. 

Phone: HO 2-4939 

Manager Frank W. Crane 

UBC SALES, INC. 

420 Madison Ave., New York 17, N. Y. 

Phone: PLaza 5-9145 

Sales Mgr Robert L. Wittig 

VENARD, RINTOUL & McCONNELL. 

INC. 

579 Fifth Ave., New York, N. Y. 

Phone: MU 8-1088 

President Lloyd George Venard 

Vice President Stephen R. Rintoul 

Vice President James V. McConnell 

Branch Offices 
35 E. Wacker Dr., Chicago, 111. 



Phone: ST 2-5260 

Vice President Howard B. Meyers 

808 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 34075 

Manager James A. Brown 

1213 N. Highland Ave., Los Angeles, Calif. 
Phone: HOllywood 2-4939 

Exec.-in-Charge Frank Crane 

249 Pine St., San Francisco 4, Calif. 
Phone: EXbrook 7-6187 

Exec.-in-Charge Robert Allen 

Dallas Federal Savings & Loan Bldg. 

1565 Elm St., Dallas, Tex. 

Phone: Riverside 2-5101 

Manager Al Hazelwood 

WM. J. WAGNER & ASSOC. 

1001 Tower Bldg., 7th & Olive, 

Seattle 1, Wash. 

Phone: MAin 4-6333 

President Wm. J. Wagner 

WALKER-RAWALT COMPANY, INC. 

347 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 3-5830 

President J. Wythe Walker 

Vice President ....C. Otis Rawalt 

Account Exec Roy Holmes 

Branch Offices 

360 N. Michigan Ave., Chicago, 111. 

Phone: ANdover 3-5771 

Manager Lionel Colton 

100 Boylston St., Boston, Mass. 
Phone: HUbbard 2-4370 

Manager George C. Bingham 

Taft Bldg., Los Angeles, Calif. 
Phone: HO 4-7395 

Manager Harlan Oakes 

166 Geary St., San Francisco, Calif. 
Phone: EXbrook 74827 

Manager Don Pickens 

11th & Central, Kansas City, Mo. 

Phone: GRand 1-7822 

Manager Eugene F. Gray 

HAL WALTON ASSOC. 

15 East 40th St., New York 16, N. Y. 
Phone: LExington 2-5055 

President Hal Walton 

Comptroller Jim Popper 

Branch Offices 

35 E. Wacker Drive, Chicago 1, 111. 

Phone: STate 2-8196 

Manager Paul Elsberry 

1046 S. Olive St., Los Angeles 15, Calif. 

Phone: Richmond 9-8000 

Manager Guy Biddick 

WAYNE-EVANS & ASSOCIATES 

1138 Northwestern Bank Bldg., 

Minneapolis 2, Minn. 

Phone: FEderal 8-7017 

Exec. V.P., Gen. Mgr Calden P. Stitt 

GRANT WEBB & CO. 

509 Madison Ave., N. Y. 22, N. Y. 
Phone: MU 8-7550 

President Grant Webl ( 

Manager Jack Henness} 



256 



V*<^*V^*<^**'*<**'**'**'**'*<*<**'**'*<**'**'**'**'**'**'**'**'^**'**'^**'**'**'**'**'**'**'**'**'**'* 



STATION REPRESENTATIVES 



Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: 236-5818 

Manager Kenneth Schaefer 

681 Market St., San Francisco 4, Calif. 
Phone: EXbrook 74152 

Manager Gregor Macafee 

6362 Hollywood Blvd., Hollywood 28, Calif. 
Phone: HOllywood 6-6206 

Manager Ned Costa 

1001 Tower Bldg., Seattle 1, Wash. 

Phone: MA 4-6333 

Manager Wm. Wagner 

WEED RADIO CORP. 

535 Fifth Ave., New York, N. Y. 
Phone: TN 7-2600 

President C. C. Weed 

Vice President Joseph J. Weed 

V.P., Sales 1 E. J. Fitzsimmons 

Salesmen (Radio) John Del Greco, 

D. Jackson, Bob Guthrie, Bob Aissa 

Sales Prom. Mgr Winifred Schaefer 

Research Director Marvin Melnikoff 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: 467-7070 

Executive-in-Charge C. C. Weed 

1610 Book Bldg., Detroit 26, Mich. 
Phone: Woodward 1-2685 

Executive-in-Charge Bernard P. Pearse 

Henry Grady Bldg., Atlanta, Ga. 
Phone: 524-3516 

Executive-in-Charge George Swearingen 

6331 Hollywood Blvd., Hollywood 28, Calif. 
Phone: HOllywood 2-6676 

Executive-in-Charge J. C. Gates 

625 Market St., San Francisco 5, Calif. 
Phone: EXbrook 7-0535 

Executive-in-Charge Boyd Rippy 

1010 Statler Bldg., Boston 16, Mass. 
Phone: HUbbard 2-6117 

Executive-in-Charge Nona Kirby 

Tower Bldg., Seattle, Wash. 
Phone: MAin 4-6336 

Exec.-in-Charge William J. Wagner 

7603 Forsythe Blvd., St. Louis 5, Mo. 
Phone: PArkview 7-7375 

Exec.-in-Charge Jack Hetherington 

233 Guaranty Bank Bldg., Denver, Colo. 
Phone: TAbor 5-7585 

Exec.-in-Charge John L. McGuire 

807 Wilcox Blvd., Portland, Ore. 

Phone: CApital 6-3973 

Exec.-in-Charge H. S. Jacobson 

WEED TELEVISION CORP. 

535 Fifth Avenue, New York, N. Y. 
Phone: TN 7-2600 

President Joseph J. Weed 

V.P.'s Neal Weed, E. Fitzsimmons 

Sales Staff Sam Jackson, 

Bob Guthrie, Bob Aissa, John Del Greco 



Research Marvin Melnikoff 

Traffic Florence Eimer 

Sales Promotion Winifred Schaefer 

435 N. Michigan Ave., Chicago 11, 111. 

Vice President C. C. Weed 

Sales Manager Wm. Reilly 

Staff Dan Ruffo, C. C. Weed, Jr. 

(Other Branches same as Weed Radio Corp.) 



ADAM YOUNG, INC. 

3 East 54th St., N. Y. 22, N. Y. 
Phone: PLaza 14848 

President Adam Young 

Executive V.P James F. O'Grady, Jr. 

Eastern Sales Manager Thomas A. Dooley 

V.P., Sales Stephen A. Machcinski, Jr. 

Research Director Stanley Feinblatt 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: Michigan 2-6190 

Manager Roger H. Sheldon 

6331 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: HoLywood 2-2289 

Exec.-in-Charge William L. Wallace 

915 Olive St., St. Louis, Mo. 
Phone: MAin 1-5020 

Manager John M. Walker 

105 Montgomery St., San Francisco, Calif. 
Phone: YUkon 6-5366 

Manager Dell Simpson 

1182 W. Peachtree St., Atlanta, Ga. 
Phone: TRinity 3-2564 

Manager Harold M. Parks 

2940 Book Bldg., Detroit 26, Mich. 
Phone: WOodward 3-6919 

Manager William E. Morgan 

211 N. Ervay St., Dallas, Tex. 
Phone: Rl 8-239 

Manager Clyde Melville 

129 Newberry St., Boston, Mass. 

Phone: CO 2-1145 

Manager James P. Smtih 

YOUNG CANADIAN, LTD. 

3 East 54th St, New York 22, N. Y. 
Phone: PLaza 14848 

President Adam Young 

Vice-President Thomas F. Malone 

Branch Offices & Personnel 
(Same as Adam Young, Inc.) 



YOUNG TV CORP. 

3 East 54th St., New York 22, N. Y. 
Phone: PLaza 14848 

President Adam Young 

Exec. V.P James F. O'Grady, Jr. 

Eastern Sales Mgr Alfred T. Perenty 

V.P., Sales Stephen Machcinski 

Research Director Marvin Raslin 

Branch Offices and Personnel 
(Same as Adam Young Inc.) 



257 



*fc s 



L^. --__.•' 



The Greatest 
and most effective 
Radio Station 
Programming Service 



petker 
plan 



328 South 
Beverly Drive 
Beverly Hills 
California 



CR. 4-0225 



AM RADIO 
STATIONS 



STATION INDEX 
ALPHABETICAL LISTING 
BY STATES AND CITIES 
EXECUTIVE PERSONNEL 



^Hil 




NlEiiP 



■flL 



tsSaEf 



&fs 



1962 



Silver Anniversary 




What this country needs is a good 5^ nickel. 

Ed Wynn 



—A Thought For The Day— 



MARTIN HIMMEL, President 

DUNNAN & JEFFREY, Inc. 
730 Fifth Avenue 
New York, N. Y. 



260 



Population, Families, Radio Homes 
And Radio Stations Listed by State 



January 1, 1962' 



State Population 

Alabama 3,320,000 

Alaska 250,000 

Arizona 1,410,000 

Arkansas . 1,775,000 

California 16,300,000 

Colorado 1,850,000 

Connecticut 2,670,000 

Delaware 475,000 

District of Columbia 770,000 

Florida 5,115,000 

Georgia ' 4,070,000 

Hawaii 670,000 

Idaho 685,000 

Illinois 10,275,000 

Indiana 4,798,000 

Iowa 2,790,000 

Kansas 2,205,000 

Kentucky 3,055,000 

Louisiana 3,375,000 

Maine 980,000 

Maryland . . 3,275,000 

Massachusetts 5,235,000 

Michigan 8,000,000 

Minnesota 3,500,000 

Mississippi 2,180,000 

Missouri 4,500,000 

Montana 685,000 

Nebraska 1,430,000 

Nevada 305,000 

New Hampshire 615,000 

New Jersey 6,275,000 

New Mexico 1,025,000 

New York 17,225,000 

North Carolina 4,660,000 

North Dakota 637,000 

Ohio 9,925,000 

Oklahoma 2,380,000 

Oregon 1,825,000 

Pennsylvania 11,500,000 

Rhode Island 875,000 

South Carolina 2,400,000 

South Dakota 690,000 

Tennessee 3,625,000 

Texas 10,050,000 

Utah 940,000 

Vermont 393,000 

Virginia 4,125,000 

Washington 2,950,000 

West Virginia 1,850,000 

Wisconsin 4,025,000 

Wyoming 340,000 

Total 184,278,000 



Radio 
Homes 



Radio 
Stations 



880,000 

65,500 

415,000 

500,000 

5,321,500 
515,500 
788,500 
140,000 
224,500 

1,564,500 

1,064,000 
206,000 
203,500 

3,161,000 

1,479,500 
860,000 
699,000 
841,000 
959,000 
283,000 
945,000 

1,517,000 

2,333,000 

1,032,000 
576,000 

1,409,500 

210,000 

442,000 

99,500 

186,000 

1,847,000 
282,000 

5,225,000 

1,188,500 
173,000 

2,998,500 
728,000 
596,000 

3,318,000 
258,000 
607,500 
199,500 
998,000 

2,972,000 
268,500 
111,500 

1,101,000 
937,000 
495,000 

1,192,000 
102,000 



850,000 

64,000 

390,000 

475,500 

5,103,500 
502,000 
770,500 
135,000 
218,000 

1,507,000 

1,020,000 
167,000 
200,000 

3,089,000 

1,440,500 
848,500 
691,000 
809,000 
925,500 
280,000 
905,000 

1,480,000 

2,272,000 

1,011,000 
533,500 

1,364,000 

194,500 

432,000 

94,000 

180,500 

1,804,000 
263,000 

5,106,000 

1,145,000 
168,000 

2,926,000 
705,500 
588,000 

3,239,000 
254,000 
590,000 
196,500 
965,500 

2,894,000 
262,000 
109,000 

1,059,000 

918,000 

484,000 

514,000 

98,500 



112 
14 
52 
69 

194 

59 

34 

9 

10 

168 

143 
18 
37 

105 
65 
64 
49 
87 
79 
28 
36 
58 

103 
66 
76 
81 
36 
39 
18 
20 
27 
45 

138 

156 
22 
93 
54 
71 

153 
14 
76 
24 

109 

251 
29 
16 

101 
82 
51 
80 
26 



54,519,000 



52,241,500 



3,547 



* From Census Bureau and other sources. 

261 



¥?i 



Thomas A. Edison on the occasion 
of his first radio broadcast. 



Now celebrating 
its 40th anniversary, 
WOR RADIO 
continues to be 
the first choice 
for news and 
personality programs 
...listened-to by 
more people*-and 
used by more 
advertisers- 
than any other 
New York station. 

WOR 710 

fm 9 8.7 /An RKO General Station 



,w ♦♦_♦♦_♦*♦♦,♦♦_♦♦,♦#,♦♦_*#_♦♦_*«_♦#,♦♦,♦#,♦♦_♦♦,♦#,♦♦,♦♦,♦#.*♦,♦♦,♦♦. w,^^ 



AM Radio Stations Index 

— -Commercial Stations of the U. S. 
Territories and Possessions 



8 



$ 



Call 




Call 




Call 




Call 




Letters 


Page 


Letters 


Page 


Letters 


Page 


Letters 


CKLW . . 


. . 413 


KARA . . 


. . 453 


KBHS . . 


. . 293 


KBUY . . . 


KAAA . . 


. . 287 


KARE . . 


. . 381 


KBIF . . 


. . 300 


KBUZ . 




KABB . . 


. . 293 


KARI . . 


. 589 


KBIG . . 


. . 297 


KBVM . 




KABC . . 


. . 302 


KARK . . 


. . 293 


KBIM . . 


. . 455 


KBWD . 




KABL . . 


. . 304 


KARM . . 


. . 300 


KBIS . . 


. . 298 


KBYE . 




KABQ . . 


. . 453 


KARR . . 


. . 441 


KBIX . . 


. . 511 


KBYG . 




KABR . . 


. . 543 


KART . . 


. . 358 


KBIZ . . 


. . 380 


KBYP . 




KABY . . 


. 513 


KARY . . 


. . 592 


KBJT . . 


. . 292 


KBYR . 




KACE . . 


. . 307 


KASE . . 


. . 555 


KBKR . . 


. . 514 


KBZY . 




KACI . . 


. 519 


KASH . . 


. . 515 


KBKW . . 


. . 589 


KBZZ . 




KACT . . 


. 554 


KASI . . 


. . 376 


KBLA . . 


. . 299 


KCAL . 




KACY . . 


. 306 


KASK . . 


. . 305 


KBLF . . 


. . 306 


KCAP . 




KADA . . 


. 509 


KASL . . 


. . 608 


KBLI . . 


. . 356 


KCAR . 




KADL . . 


. 295 


KASM . . 


. . 420 


KBLL . . 


. 441 


KCBC . 




KADO . . 


. 568 


KASO . . 


. . 396 


KBLT . . 


. . 556 


KCBD . 




KADY . . 


. 437 


KAST . . 


. . 513 


KBLU . . 


. . 290 


KCBQ . 




KAFY . . 


. 298 


KASY . . 


. . 589 


KBMI . . 


. . 447 


KCBS . 




KAGE . . 


. 425 


KATE . . 


. . 421 


KBMN . . 


. . 440 


KCCB . 




KAGH . . 


. 291 


KATI . . 


. . 607 


KBMO . . 


. . 421 


KCCL . 




KAGI . . 


. 515 


KATL . . 


. . 442 


KBMW. . 


. . 421 


KCCO . 




KAGO . . 


. 515 


KATN . . 


. 356 


KBMX . . 


. . 299 


KCCR . 




KAGR . . 


. 314 


KATO . . 


. 288 


KBMY . . 


. . 440 


KCCT . 




KAGT . . 


. 589 


KATY . . 


. 311 


KBND . . 


. . 514 


KCEE . 




KAHI . . 


. 297 


KATZ . . 


. 437 


KBOA . . 


. . 435 


KCFA . 




KAHR . . 


. 306 


KAUS . . 


. 421 


KBOE . . 


. . 380 


KCFH . 




KAHU . . 


. 356 


KAVE . . 


. 454 


KBOI . . 


. 356 


KCFI . 




KAIM . . 


. 354 


KAVI . . 


. 319 


KBOK . . 


. . 294 


KCGM. 




KAIR . . 


. 289 


KAVL . . 


. 302 


KBOL . . 


. . 314 


KCHA . 




KAJI . . 


. 293 


KAVR . . 


. 297 


KBOM . . 


. 498 


KCHE . 




KAJO . . 


. 515 


KAWA. . 


. 568 


KBON . . 


. . 445 


KCHI . 




KARA . . 


. 290 


KAWL . . 


. 446 


KBOP . . 


. 571 


KCHJ . 




KAKC . . 


. 512 


KAWT . . 


. 286 


KBOR . . 


. 557 


KCHR . 




KAKE . . 


. 385 


KAYE . . 


. 592 


KBOW. . 


. 440 


KCHS . 




KALB . . 


. 393 


KAYL . . 


. 381 


KBOX . . 


. 559 


KCHV . 




KALE . . 


. 592 


KAYO . . 


. 592 


KBOY . . 


. 516 


KCHY . 




KALG . . 


. 453 


KAYS . . 


. 382 


KBRC . . 


. 591 


KCID . 




KALI . . 


. 311 


KAYT . . 


. 359 


KBRI . . 


. 291 


KCIJ . 




KALL . . 


. 577 


KBAL . . 


. 573 


KBRK . . 


. 543 


KCIL . 




KALM . . 


. 439 


KBAM . . 


. 591 


KBRL . . 


. 444 


KCIM . . 




KALT . . 


. 555 


KBAN . . 


. 556 


KBRN . . 


. 314 


KCJB . . 




KALV . . 


. 509 


KBAR . . 


. 357 


KBRO . . 


. 589 


KCKC . . 




KAMD . . 


. 291 


KBBA . . 


. 291 


KBRS . . 


. 295 


KCKN . . 




KAML . . 


. 566 


KBBB . . 


. 556 


KBRV . . 


. 359 


KCLA . . 




KAMO . . 


. 295 


KBBC . . 


. 576 


KBRX . . 


. 445 


KCLB . . 




KAMP . . 


. 300 


KBBR . . 


. 516 


KBRZ . . 


. 563 


KCLE . . 




KANA . . 


. 440 


KBBS . . . 


. 607 


KBSF . . 


. 399 


KCLF . . 




KANB . . 


. 398 


KBCH . . 


. 517 


KBST . . 


. 556 


KCLN . . 




KAND . . 


. 559 


KBCL . . 


. 398 


KBTA . . . 


. 291 


KCLO . . 




KANE . . 


. 396 


KBEA . . 


. 384 


KBTM . . 


. 293 


KCLS . . 




KANO . . 


. 421 


KBEC . . 


. 575 


KBTN . . . 


. 435 


KCLV . . 




KANS . . 


. 433 


KBEE . . 


. 304 


KBTO . . 


. 382 


KCLW . . 




KAOK . . 


. 395 


KBEK . . 


. 510 


KBTR . . . 


. 315 


KCLX . . 




KAOL . . 


. 432 


KBEL . . 


. 510 


KBUB . . . 


. 447 


KCMC . . 




KAPA . . 


. 592 


KBEN . . 


. 557 


KBUC . . . 


. 299 


KCMJ . . 




KAPB . . 


. 395 


KBET . . 


. 447 


KBUD . . . 


. 555 


KCMO . . 




KAPE . . 


. 572 


KBFS . . . 


. 543 


KBUH . . 


. 576 


KCMR . . 




KAPI . . . 


. 319 


KBGN . . 


. 357 


KBUN . . 


. 421 


KCMS . . 




KAPR . . 


. 286 


KBHC . . 


. 294 


KBUR . . 


. 376 


KCNI . . 




KAPY . . 


. 592 


KBHM . . 


. 432 


KBUS . . 


. 569 


KCNO . . 





263 



Call 




Call 




Call 




Call 


Letters 


Page 


Letters 


Page 


Letters 


Page 


Letters 


KCNY . . 


. . 573 


KDOM. . 


. . 425 


KEX. . . 


. . 517 


KFVS . . . 


KCOB . . 


. . 380 


KDON . . 


. . 307 


KEXO . . 


. . 317 


KFWB . . . 


KCOG . . 


. . 377 


KDOT . . 


. .447 


KEYD . . 


. . 500 


KFXD . . . 


KCOH . . 


. . 564 


KDOV . . 


. . 516 


KEYE . . 


. . 571 


KFXM . . . 


KCOK . . 


. . 313 


KDQN . . 


. . 291 


KEYJ . . 


. . 499 


KFYN . . . 


KCOL . . 


. . 316 


KDRO . . 


. . 438 


KEYL . . 


. . 423 


KFYO . . . 


KCON . . 


. . 291 


KDRS . . 


. . 294 


KEYS . . 


. . 558 


KFYR . . . 


KCOR . . 


. . 572 


KDSJ . . 


. . 543 


KEYY . . 


. . 577 


KGA . . . 


KCOW. . 


. . 443 


KDSN . . 


. . 378 


KEYZ . . 


. . 500 


KGAF . . . 


KCOY . . 


. . 312 


KDSX . . 


. . 561 


KEZU . . 


. . 543 


KGAK . . . 


KCPX . . 


. . 577 


KDTA . . 


. . 315 


KEZY . . 


. . 297 


KGAL . . . 


KCRA . . 


. . 307 


KDTH . . 


. . 378 


KFAB . . 


. . 445 


KGAS . . . 


KCRB . . 


. . 381 


KDUB . . 


. . 567 


KFAC . . 


. . 302 


KGAY . . . 


KCRC . . 


. . 510 


KDUZ . . 


. . 422 


KFAL . . 


. . 433 


KGB . . . 


KCRG . . 


. . 376 


KDWB . . 


. 425 


KFAM . . 


. . 424 


KGBC . . . 


KCRM . . 


. . 559 


KDWT . . 


. . 574 


KFAR . . 


. . 285 


KGBS . . . 


KCRS . . 


. . 569 


KDXE . . 


. . 294 


KFAX . . 


. . 310 


KGBT . . . 


KCRT . . 


. . 319 


KDXU . . 


. . 577 


KFAY . . 


. . 292 


KGBX . . . 


KCRV . . 


. . 432 


KDYL . . 


. .578 


KFBB . . 


. 441 


KGCA . . . 


KCSJ . . 


. 319 


KDZA . . 


. . 319 


KFBC . . 


. . 608 


KGCX . . . 


KCSR . . 


. 443 


KEAN . . 


. . 557 


KFBK . . 


. . 307 


KGDN . . . 


KCTA . . 


. 558 


KEAP . . 


. . 300 


KFDA . . 


. . 554 


KGEE . . . 


KCTI . . 


. . 564 


KEBE . . 


. 565 


KFDF . . 


. 297 


KGEK . . . 


KCTX . . 


. 557 


KECK . . 


. . 570 


KFDM . . 


. . 555 


KGEM. . . 


KCUB . . 


. 289 


KEDD . . 


. . 382 


KFDR . . 


. 590 


KGEN . . . 


KCUE . . 


. 424 


KEDO . . 


. 591 


KFEL . . 


. 319 


KGER . . . 


KCUL . . 


. 562 


KEED . . 


. 519 


KFEQ . . 


. 437 


KGEZ . . . 


KCVL . . 


. 590 


KEEE . . 


. 569 


KFFA . . 


. 292 


KGFF . . . 


KCVR . . 


. 302 


KEEL . . 


. 398 


KFH. . . 


. 385 


KGFJ . . . 


KCYL . . 


. 566 


KEEN . . 


. 311 


KFHA . . 


. 591 


KGFL . . . 


KDAC . . 


. 300 


KEEP . . 


. 359 


KFI . . . 


. 302 


KGFW . . . 


KDAK . . 


. 498 


KEES . . 


. 564 


KFIF . . 


. 289 


KGFX . . . 


KDAL . . 


. 421 


KELA . . 


. 590 


KFIV . . 


. 304 


KGGF . . . 


KDAN . . 


. 300 


KELD . . 


. 292 


KFIZ . . 


. 601 


KGGM . . . 


KDAV . . 


. 567 


KELI . . 


. 513 


KFJB . . 


. 379 


KGHF . . . 


KDAY . . 


. 301 


KELK . . . 


. 446 


KFJZ . . 


. 563 


KGHL . . . 


KDB. . . 


. 312 


KELO . . 


. 544 


KFKA . . 


. 317 


KGHM . . . 


KDBC . . 


. 395 


KELP . . 


. 562 


KFKF . . 


. 589 


KGHS . . . 


KDBM . . 


. 441 


KELY . . 


. 446 


KFLD . . 


. 562 


KGIL . . . 


KDBS . . 


. 393 


KENA . . 


. 294 


KFLJ . . 


. 319 


KGIW . . . 


KDDD . . 


. 561 


KENE . . 


. 595 


KFLW . . 


. 516 


KGKB . . . 


KDEC . . 


. 377 


KENI . . 


. 285 


KFLY . . 


. 514 


KGKL . . . 


KDEF . . 


. 453 


KENL . . 


. 297 


KFMB . . 


. 309 


KGLC . . . 


KDEN . . 


. 315 


KENM . . 


. 455 


KFMJ . . . 


. 513 


KGLN . . . 


KDEO . . 


. 300 


KENN . . 


. 454 


KFML . . 


. 315 


KGLO . . . 


KDES . . . 


. 305 


KENO . . 


. 447 


KFMO . . 


. 433 


KGLU . . . 


KDET . . . 


. 557 


KENS . . 


. 572 


KFNF . . 


. 380 


KGMB . . . 


KDEX . . . 


. 433 


KENT . . 


. 288 


KFNV . . 


. 394 


KGMC . . . 


KDGO . . 


. 316 


KENY . . 


. 589 


KFOR . . . 


. 444 


KGMI . . . 


KDHI . : . 


. 313 


KEOK . . 


. 358 


KFOX . . . 


. 302 


KGMO . . . 


KDHL . . 


. 422 


KEOS . . 


. 287 


KFPW . . . 


. 292 


KGMS . . . 


KDIA . . . 


. 305 


KEPR . . . 


. 591 


KFQD . . 


. 285 


KGMT . . . 


KDIO . . 


. 424 


KEPS . . . 


. 561 


KFRA . . . 


. 394 


KGNB . . . 


KDIX . . . 


. 498 


KERB . . 


. 566 


KFRB . . . 


. 285 


KGNC . . . 


KDJI . . 


. 287 


KERC . . 


. 561 


KFRC . . . 


. 310 


KGNO . . . 


KDKA . . 


. 530 


KERG . . 


. 515 


KFRD . . . 


. 571 


KGNS . . . 


KDKD . . 


. 432 


KERN . . 


. 298 


KFRE . . . 


. 300 


KGO . . . 


KDLA . . . 


. 394 


KERV . . 


. 566 


KFRM . . . 


. 384 


KGON . . . 


KDLK . . . 


. 561 


KESM . . 


. 433 


KFRO . . . 


. 567 


KGOS . . . 


KDLM . . . 


. 421 


KEST . . . 


. 357 


KFRU . . . 


. 432 


KGPC . . . 


KDLR . . . 


. 498 


KETO . . 


. 593 


KFSA . . . 


. 292 


KGRI . . . 


KDLS . . . 


. 380 


KETX . . . 


. 567 


KFSB . . . 


. 433 


KGRL . . . 


KDMA . . 


. 424 


KEUN . . . 


. 394 


KFSC . . . 


. 315 


KGRN . . . 


KDMO . . . 


. 432 


KEVE . . 


. 423 


KFST . . . 


. 562 


KGRO . . . 


KDMS . . . 


. 291 


KEVL . . . 


. 399 


KFTM . . . 


. 316 


KGRT . . . 


KDNT . . . 


. 561 


KEVT . . 


. 289 


KFTV . . . 


. 570 


KGST . . . 


KDOK . . 


. 575 


KEWB . . . 


. 305 


KFUN . . . 


. 455 


KGU . . . 



264 



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Call 




Call 




Letters 


Page 


Letters 


Page 


Letters 


Page 


Letters 


Page 


KGUC . . 


. 317 


KHSJ . . 


. 301 


KIMB . . 


. 444 


KIXX . . 


. 577 


KGVL . . 


. 564 


KHSL . . 


. 299 


KIML . . 


. 608 


KIXZ . . 


. 554 


KGVO . . 


. 442 


KHUB . . 


. 443 


KIMN . . 


. 315 


KIZZ . . 


. 562 


KGVW. . 


. 440 


KHUZ . . 


. 556 


KIMO . . 


. 354 


KJAM . . 


. 543 


KGW . . 


. 517 


KHVH . . 


. 355 


KIMP . . 


. 569 


KJAN . . 


. 376 


KGWA. . 


. 510 


KIBE . . 


. 305 


KIND . . 


. 383 


KJAX . . 


. 312 


KGY . . 


. 591 


KIBH . . 


. 286 


KINE . . 


. 566 


KJAY . . 


. 384 


KGYN . . 


. 510 


KIBL . . 


. 556 


KING . . 


. 593 


KJBC . . 


. 569 


KHAK . . 


. 376 


KIBS . . 


. 299 


KINS . . . 


. 300 


KJCK . . 


. 383 


KHAR . . 


. 285 


KICD . . 


. 381 


KINT . . 


. 562 


KJEF . . 


. 395 


KHAS . . 


. 444 


KICK . . 


. 439 


KINY . . 


. 286 


KIEM- . . 


. 511 


KHAT . . 


. 287 


KICM . . 


. 317 


KIOA . . 


. 378 


KJET . . 


. 555 


KHBC . . 


. 354 


KICO . . 


. 300 


KIOT . . 


. 298 


KJFJ . . 


. 381 


KHBM . . 


. 294 


KICY . . 


. 286 


KIOX . . 


. 555 


KJIM . . 


. 563 


KHBR . . 


. 564 


KID . . . 


. 357 


KIPA . . 


. 354 


KJNO . . 


. 286 


KHEM . . 


. 556 


KIDD . . 


. 304 


KIRL . . 


. 385 


KJOE . . 


. 398 


KHEN . . 


. 510 


KIDO . . 


. 357 


KIRO . . 


. 593 


KJOY . . 


. 312 


KHEP . . 


. 287 


KIEV . . 


. 301 


KIRT . . 


. 569 


KJPW . . 


. 439 


KHEY . . . 


. 562 


KIFI . . 


. 357 


KIRX . . 


. 435 


KJR . . . 


. . 593 


KHFH . . 


. 289 


KIFN . . 


. 287 


KISD . . 


. 544 


KJRG . . 


. 384 


KHHH . . 


.570 


KIFW . . 


. 286 


KISN . . 


. 517 


KJSK . . 


. . 443 


KHIT . . 


. 595 


KIHN . . 


. 510 


KIST . . 


. 312 


KKAN . . 


. . 384 


KHJ. . . . 


. 303 


KIHR . . 


. 515 


KIT . . . 


. 595 


KKAR . . 


. . 306 


KHMO . . 


. 433 


KIJV . . 


. 543 


KITE . . 


. 572 


KKAS . . 


. . 573 


KHOB . . 


. 455 


KIKI . . 


. 355 


KITI. . . 


. 590 


KKEY . . 


. . 595 


KHOE . . . 


. 313 


KIKK . . 


. 571 


KITN . . 


. 591 


KKHI . . 


. 310 


KHOG . . 


. 292 


KIKO . . . 


. 287 


KIUL . . 


. 382 


KKID . . 


. 517 


KHOQ . . . 


. 590 


KIKS . . 


. 399 


KIUN . . 


. 571 


KKIS . . 


. 306 


KHOT . . 


. 303 


KILE . . 


. 564 


KIUP . . 


. 316 


KKJO . . 


. 437 


KHOW. . . 


. 315 


KILO . . 


. 499 


KIVY . . 


. 559 


KLAC . . 


. . 303 


KHOZ . . 


. 292 
. 594 


KILT . . 
KIMA . . 


. 565 
. 595 


KIXI. . . 


. 593 


KLAD . . 
KLAK . . 


. . 516 


KHQ . . . 


KIXL . . 


. 560 


. . 317 


(niwS:Z?v&&M;x-& 


ftSftr ■ 


1111 




mmmm 


_^ 




syillilil 



OVER ANDOVE. 
AGAIN AND AGAIN... 




TINGS up, UP, UP with^ 



Can 256 stations be wrong? From 
the ratings of Mars stations in the 
U.S., Canada and Australia, you 
wouldn't think so. 

Why not be first (and then some). 
Call, wire or write . . . 




STAN KAPLAN 

MARS 

BROADCASTING, INC 

575 Hope Street, Stamford, Conn. 

327-2700 — Cable: MARS0UND, / 

265 




Call 




Call 




Call 




Call 


Letters 


Page 


Letters 


Page 


Letters 


Page 


Letters 


KLAM . . 


. . 285 


KLYD . . 


. . 298 


KNEM . . 


. . 435 


KOLY . . . 


KLAN . . 


. . 302 


KLYK . . 


. . 594 


KNET . . 


. . 570 


KOMA . . . 


KLAS . . 


. . 447 


KLYQ . . 


. .441 


KNEW . . 


. . 594 


KOME. . . 


KLBM . . 


. . 516 


KLYR . . 


. . 291 


KNEX . . 


. . 383 


KOMO. . . 


KLCN . . 


. . 291 


KLZ . . . 


. . 316 


KNEZ . . 


. . 302 


KOMW. . . 


KLCO . . 


. . 512 


KMA . . 


. . 380 


KNGS . . 


. . 301 


KOMY. . . 


KLEA . . 


. . 455 


KMAC . . 


. . 572 


KNIA . . 


. . 379 


KONE . . . 


KLEE . . 


. . 380 


KMAE . . 


. . 568 


KNIM . . 


. . 435 


KONG. . . 


KLEI . . 


. . 356 


KMAK . . 


. . 301 


KNIN . . 


. . 576 


KONI . . . 


KLEM . . 


. . 379 


KMAN . . 


. . 383 


KNIT . . 


. . 554 


KONO . . . 


KLEN . . 


. . 566 


KMAQ . . 


. . 379 


KNND . . 


. . 514 


KONP . . . 


KLEO . . 


. . 385 


KMAR. . 


. . 399 


KNOC . . 


. . 396 


KOOD . . . 


KLER . . 


. . 358 


KMBC . . 


. . 434 


KNOE . . 


. . 396 


KOOK. . . 


KLEX . . 


. . 435 


KMBL . . 


. . 566 


KNOG . . 


. . 287 


KOOL . . . 


KLFD . . 


. . 422 


KMBY . . 


. . 304 


KNOK . . 


. . 563 


KOOO . . . 


KLFT . . 


. 394 


KMCD . . 


. . 378 


KNOR . . 


. . 511 


KOOS . . . 


KLGA . . 


. . 376 


KMCM. . 


. . 516 


KNOT . . 


. . 288 


KOPR . . . 


KLGN . . 


. . 576 


KMCO . . 


. .558 


KNOW. . 


. . 555 


KOPY . . . 


KLGR . . 


. . 424 


KMDO . . 


. .382 


KNOX . . 


. . 499 


KORA . . . 


KL1B . . 


. . 383 


KMED . . 


. . 516 


KNPT . . 


. . 516 


KORC . . . 


KLIC . . 


. 396 


KMEL . . 


. . 595 


KNUJ . . 


. . 424 


KORD . . . 


KLID . . 


. . 436 


KMEN . . 


. . 309 


KNUZ . . 


. . 565 


KORE . . . 


KLIF . . 


. . 560 


KMEO . . 


. . 445 


KNWC. . 


. . 544 


KORK . . . 


KL1K . . 


. . 433 


KMET . . 


. . 305 


KNX . . 


. . 303 


KORL . . . 


KLIL . . 


. . 378 


KMGM. . 


. . 453 


KOA . . 


. . 316 


KORN . . . 


KLIN . . 


. . 444 


KMHL . . 


. . 423 


KOAL . . 


. . 577 


KORT . . . 


KLIQ . . 


. . 517 


KMHT . . 


. . 569 


KOAM 


. . 384 


KOSA . . . 


KLIR . . 


. . 315 


KMIL . . 


. . 557 


KOB . . 


. . 453 


KOSE . . . 


KLIV . . 


. . 311 


KMIN . . 


. . 455 


KOBE . . 


. . 455 


KOSI . . . 


KLIX . . 


. . 359 


KMIS . . 


. . 436 


KOBH . . 


. . 543 


KOSY . . . 


KLIZ . . 


. . 421 


KMJ. . . 


. . 301 


KOCA . . 


. . 566 


KOTA . . . 


KLKC . . 


. 384 


KMLB . / . 


. . 396 


KOCY . . 


. . 511 


KOTE . . . 


KLLA . . 


. . 395 


KMMJ . . 


. . 443 


KODA . . 


. . 565 


KOTN . . . 


KLLL . . 


. 567 


KMMO. . 


. . 435 


KODE . . 


. . 433 


KOTS . . . 


KLME . . 


. 608 


KMNS . . 


. . 380 


KODI . . 


. . 608 


KOVC . . . 


KLMO . . 


. 317 


KMO . . 


. . 594 


KODL . . 


. . 519 


KOVE . . . 


KLMR . . 


. 317 


KMON . . 


. . 441 


KODY . . 


. . 445 


KOVO . . . 


KLMS . . 


. 444 


KMOP . . 


. . 289 


KOEL . . 


. . 380 


KOWB. . . 


KLMX . . 


. 454 


KMOR . . 


. . 317 


KOFA . . 


. . 290 


KOWL . . . 


KLO. . , 


. 577 


KMOX. . 


. 437 


KOFE . . 


. . 592 


KOWN. . . 


KLOA . . 


. 307 


KMPC . . 


. 303 


KOFI . . 


. . 442 


KOXR . . . 


KLOE . . 


. 382 


KMRC . . 


. 396 


KOFO . . 


. . 384 


KOY . . . 


KLOG . . 


. 590 


KMRS . . 


. 424 


KOFY . . 


. . 311 


KOYL . . . 


KLOH . . 


. 424 


KMUL . . 


. 569 


KOGA . . 


. 445 


KOYN. . . 


KLOK . . 


. 311 


KMUR . . 


. 576 


KOGO. . 


. 309 


KOZE . . . 


KLOO . . 


. 514 


KMUS . . 


. 511 


KOGT . . 


. 570 


KOZI . . . 


KLOQ . . 


. 595 


KMVI . . 


. 356 


KOH . . 


. 447 


KOZY . . . 


KLOS . . 


. 453 


KMYC . . 


. 304 


KOHI . . 


. 518 


KPAC . . . 


KLOU . . 


. 395 


KNAF . . 


. 563 


KOHO . . 


. 356 


KPAL . . . 


KLOV . 


. 317 


KNAK . . 


. 578 


KOHU . . 


. 515 


KPAM . . . 


KLPL . . 


. 395 


KNAL . . 


. 575 


KOIL . . 


. 445 


KPAN . . . 


KLPM . . 


. 499 


KNBA . . 


. 313 


KOIN . . 


. 517 


KPAS . . . 


KLPR . . . 


. 511 


KNBC . . . 


. 310 


KOJM . . 


. 441 


KPAY . . . 


KLPW . . . 


. 439 


KNBX . . . 


. 591 


KOKA . . . 


. 398 


KPBA . . . 


KLRA . . . 


. 293 


KNBY . . . 


. 294 


KOKE . . 


. 555 


KPBM . . . 


KLRS . . . 


. 435 


KNCK . . . 


. 382 


KOKL . . . 


. 512 


KPCA . . . 


KLTF . . . 


. 423 


KNCM . . . 


. 435 


KOKO . . . 


. 439 


KPDN . . . 


KLTR . . . 


. 509 


KNCO . . . 


. 382 


KOKX . . . 


. 379 


KPDQ . . . 


KLTZ . . . 


. 441 


KNCY . . . 


. 444 


KOKY . . . 


. 293 


KPEG . . . 


KLUB . . . 


. 577 


KNDC . . . 


. 499 


KOL . . . 


. 593 


KPEL . . . 


KLUE . . . 


. 567 


KNDE . . . 


. 454 


KOLD . . . 


. 290 


KPEP . . . 


KLUK . . . 


. 608 


KNDI . . . 


. 355 


KOLE . . . 


. 571 


KPER . . . 


KLUV . . . 


. 394 


KNDY . . . 


. 383 


KOLJ . . . 


. 571 


KPET . . . 


KLVL . . . 


. 570 


KNEA . . . 


. 293 


KOLO . . . 


. 447 


KPGE . . . 


KLVT . . . 


. 566 


KNEB . . . 


. 445 


KOLR . . . 


. 319 


KPHO . . . 


KLWN . . . 


. 383 


KNED . . . 


. 511 


KOLS . . . 


. 512 


KPIG . . . 


KLWT . . . 


. 435 


KNEL . . . 


. 556 


KOLT . . . 


. 446 


KPIK . . . 



266 





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Call 




Call 


Page 


Letters 


Page 


Letters 


Page 


Letters 


. 286 


KRGV . . . 


. 575 


KSEN . . . 


. 442 


KSYC 


. 592 


KRHD . . . 


. 510 


KSEO . . . 


. 510 


KSYL 


. 395 


KRIB . . . 


. 379 


KSET . . . 


. 562 


KSYX 


. 514 


KRIC . . . 


. 556 


KSEW . . 


. 286 


KTAC 


. 570 


KRIG . . . 


. 570 


KSEY . . . 


. 573 


KTAE 


. 299 


KRIH . . . 


. 398 


KSFA . . 


. 569 


KTAN 


. 298 


KRIO . . . 


. 568 


KSFE . . . 


. 304 


KTAR 


. 571 


KRIZ . . . 


. 288 


KSFO . . 


. 310 


KTAT 


. 295 


KRKC . . . 


. 302 


KSGM . . 


. 436 


KTBB 


. 299 


KRKD . . 


. 303 


KSIB . . 


. 377 


KTBC 


. 356 


KRKO . . 


. 590 


KSID . . . 


. 446 


KTQB 


. 518 


KRLA . . 


. 305 


KSIG . . 


. 394 


KTCI 


. 303 


KRLC . . 


. 358 


KSIL . . 


. 457 


KTCN 


. 297 


KRLD . . . 


. 560 


KSIM . . 


. 439 


KTCS 


. 592 


KRLN . . 


. 314 


KSIR . . 


. 385 


KTEL 


. 608 


KRLW . . 


. 297 


KSIS . . 


. 439 


KTEM 


. 595 


KRMD . . 


. 399 


KSIW . . 


. 513 


KTER 


. 518 


KRMG . . 


. 513 


KSIX . . 


. 558 


KTFI 


. 565 


KRML . . 


. 299 


KSJB . . 


. 499 


KTFS 


. 442 


KRMO . . 


. 435 


KSKI . . 


. 359 


KTFY 


. 306 


KRMS . . 


. 435 


KSKY . . 


. 561 


KTHE 


. 307 


KRNO . . 


. 309 


KSL . . . 


. 578 


KTHS 


. 434 


KRNR . . 


. 518 


KSLM . . 


. 519 


KTHT 


. 562 


KRNS . . 


. 514 


KSLO . . 


. 398 


KTIB 


. 358 


KRNT . . 


. 378 


KSLV . . 


. 319 


KTIL 


. 446 


KRNY . 


. 444 


KSLY . . 


. 311 


KTIM 


. 589 


KROC . . 


. 424 


KSMA . . 


. . 312 


KTIP 


. 421 


KROD . . 


. . 562 


KSML . . 


. . 573 


KTJS 


. 498 


KROE . . 


. . 609 


KSMN . . 


. . 379 


KTKN 


. 499 


KROF . . 


. . 393 


KSMO . . 


. . 438 


KTKR 


. 518 


KROP . . 


. . 299 


KSNY . . 


. . 574 


KTKT 


. 453 


KROS . . 


. . 377 


KSO . . 


. .378 


KTLD 


. 516 


KROX . . 


. . 421 


KSOK . . 


. . 381 


KTLN 


. 306 


KROY . . 


. . 307 


KSON . . 


. . 309 


KTLO 


. 442 


KRPL . . 


. 358 


KSOO . . 


. . 544 


KTLQ 


. 590 


KRRV . . 


. . 573 


KSOP . . 


. . 578 


KTLU 


. 530 


KRSC . . 


. . 592 


KSOX . . 


. . 571 


KTLW 


. 453 


KRSD . . 


. . 544 


KSPA . . 


. . 312 


KTMC 


. 422 


KRSI . . 


. . 423 


KSPI . . 


. . 512 


KTMS 


. 315 


KRSL . . 


. 384 


KSPL . . 


. . 561 


KTNC 


. 307 


KRSN . . 


. . 455 


KSPT . . 


. . 359 


KTNM 


. 608 


KRTN . . 


. . 455 


KSRA . . 


. . 359 


KTNT 


. 447 


KRTR . . 


. . 609 


KSRC . . 


. . 457 


KTOB 


. 569 


KRUN . . 


. . 555 


KSRO . . 


. . 312 


KTOC 


. 554 


KRUS . . 


. . 398 


KSRV . . 


. . 517 


KTOD 


. 453 


KRUX . . 


. . 288 


KSSS . . 


. 315 


KTOE 


. 567 


KRVN . . 


. . 444 


KSST . . 


. 574 


KTOH 


. 554 


KRXK . . 


. . 358 


KSTA . . 


. . 557 


KTOK 


. 425 


KRYS . . 


. . 558 


KSTB . . 


. 556 


KTOO 


. 447 


KRZE . . 


. 454 


KSTL . . 


. . 437 


KTOP 


. 307 


KRZY . . 


. . 560 


KSTN . . 


. . 313 


KTPA 


. 518 


KSAL . . 


. . 384 


KSTP . . 


. . 425 


KTRB 


. 306 


KSAM . . 


. . 565 


KSTR . . 


. . 317 


KTRC 


. 314 


KSAN . . 


. . 310 


KSTT . . 


. . 377 


KTRE 


. 300 


KSAY . . 


. . 310 


KSTV . . 


. . 574 


KTRF 


. 298 


KSBW . . 


. . 307 


KSUB . . 


. . 576 


KTRH 


. 398 


KSCB . . 


. . 383 


KSUE . . 


. . 313 


KTRI 


. 300 


KSCJ . . 


. . 380 


KSUM . . 


. . 422 


KTRM 


. 398 


KSCO . . 


. . 312 


KSUN . . 


. . 286 


KTRN 


. 433 


KSD . . 


. . 437 


KSVC . . 


. . 577 


KTRY 


. 594 


KSDN . . 


. . 543 


KSVN . . 


. . 577 


KTSA 


. 301 


KSDO . . 


. . 309 


KSVP . . 


. . 454 


KTSM 


. 594 


KSDR . . 


. . 544 


KSWA . . 


. . 564 


KTTN 


. 317 


KSEI . . 


. . 358 


KSWI . . 


. . 377 


KTTR 


. 424 


KSEK . . 


. . 384 


KSWO . . 


. . 511 


KTTS 


. 446 


KSEL . . 


. 567 


KSWS . . 


. . 457 


KTUC 


. 443 


KSEM . . 


. . 591 


KSXX . . 


. . 578 


KTUE 



267 



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Letters 


KTUR . . 


. . 313 


KVIP . . 


. 307 


KWG . . 


. . 313 


KXIT . . . 


KTUX . . 


. . 319 


KVKM . . 


. . 569 


KWHI . . 


. . 556 


KXIV . 




KTW . . 


. 593 


KVLB . . 


. . 557 


KWHK . . 


. . 383 


KXJK . 




KTWO . . 


. . 607 


KVLC . . 


. . 293 


KWHN . . 


. . 292 


KXKW. 




KTXJ . . 


. . 565 


KVLF . . 


. . 554 


KWHO. . 


. . 578 


KXL. . 




KTXL . . 


. 572 


KVLG . . 


. . 566 


KWHW . 


. . 509 


KXLE . 




KTXO . . 


. . 573 


KVLH . . 


. . 512 


KWIC . . 


. . 578 


KXLF . 




KTYM . . 


. 302 


KVLL . . 


. . 567 


KWIK . . 


. . 358 


KXLL . 




KUAM . . 


. . 609 


KVLV . . 


. . 446 


KWIL . . 


. 513 


KXLO . 




KUBA . . 


. 314 


KVMA . . 


. . 294 


KWIN . . 


. . 513 


KXLR . 




KUBC . . 


. 319 


KVMC . . 


. . 558 


KWIP . . 


. . 304 


KXLW . 




KUBE . . 


. 517 


KVML . . 


. . 312 


KWIQ . . 


. . 591 


KXLY . 




KUBO . . 


. 573 


KVNA . . 


. . 287 


KWIV . . 


. 608 


KXO . 




KUDE . . 


. 305 


KVNI . . 


. . 357 


KWIZ . . 


. 312 


KXOA . 




KUDI . . 


. 441 


KVNU . . 


. . 576 


KWJJ . . 


. 518 


KXOK . 




KUDL . . 


. 434 


KVOB . . 


. . 393 


KWK . . 


. 437 


KXOL . 




KUDU . . 


. 313 


KVOC . . 


. . 607 


KWKC . . 


. 554 


KXOX . 




KUEN . . 


. 595 


KVOE . . 


. . 382 


KWXH. . 


. 399 


KXRA . 




KUEQ . . 


. 288 


KVOG . . 


. . 577 


KWKW . 


. . 306 


KXRJ . 




KUGN . . 


. 515 


KVOL . . 


. 395 


KWKY . . 


. . 378 


KXRO . 




KUIK . . 


. 515 


KVOM. . 


. . 294 


KWLD . . 


. 567 


KXRX . 




KUJ . . . 


. 595 


KVON . . 


. . 304 


KWLM. . 


. 425 


KXXL . 




KUKA . . 


. 573 


KVOO . . 


. . 513 


KWMT. . 


. 379 


KXXX . 




KUKI . . 


. 313 


KVOP . . 


. 571 


KWNA. . 


. 447 


KXYZ . 




KUKO . . 


. 571 


KVOR . . 


. . 315 


KWNO. . 


. 425 


KYA . 




KUKU . . 


. 439 


KVOU . . 


. . 575 


KWNT. . 


. 377 


KYAP . 




KULA . . 


. 356 


KVOW. . 


. 609 


KWOA. . 


. 425 


KYCA . 




KULE . . 


. 590 


KVOX . . 


. . 424 


KWOC. . 


. 436 


KYCN . 




KULP . . 


. 561 


KVOY . . 


. . 290 


KWOE . . 


. 510 


KYES . 




KUMA . . 


. 517 


KVOZ . . 


. 566 


KWON. . 


. 509 


KYJC . 




KUNO . . 


. 559 


KVPI . . 


. 399 


KWOR. . 


. 609 


KYME . 




KUOA . - 


. 295 


KVRC . . 


. 291 


KWOS . . 


. 433 


KYND . 




KUPD . . 


. 289 


KVRE . . 


. 312 


KWOW . 


. 306 


KYNG . 




KUPI . . 


. 357 


KVRH . . 


. 319 


KWPC . . 


. 380 


KYNO . 




KURA . . 


. 576 


KVRS . . 


. 609 


KWPM. . 


. 439 


KYNT . 




KURL . . 


. 440 


KVSA . . 


. 294 


KWPR . . 


. 509 


KYOK . 




KURV . . . 


. 561 


KVSF . . 


. 457 


KWRD . . 


. 564 


KYOR . 




KURY . . . 


. 514 


KVSH . . 


. 446 


KWRE . . 


. 439 


KYOS . 




KUSH . . 


. 510 


KVSO . . 


. 509 


KWRF . . 


. 297 


KYOU . 




KUSN . . , 


. 437 


KVWC . . 


. 575 


KWRO. . 


. 514 


KYRO . 




KUTA . . 


. 576 


KVWM. . 


. 289 


KWRT . . 


. 432 


KYSM . 




KUTI . . 


. 595 


KVWO. . 


. 608 


KWRV. . 


. 444 


KYSN . 




KUTT . . . 


. 498 


KWAC . . 


. 298 


KWRW. . 


. 510 


KYSS . 




KUTY . . 


. 305 


KWAD . . 


. 425 


KWSD . . 


. 304 


KYTE . 




KUVR . . . 


. 444 


KWAK . . 


. 295 


KWSH . . 


. 513 


KYUM. 




KUZN . . . 


. 399 


KWAL . . 


. 358 


KWSK . . 


. 384 


KYVA . 




KUZZ . . . 


. 298 


KWAM. . 


. 550 


KWSL . . 


. 317 


KYW . 




KVAN. . 


. 589 


KWAT . . 


. 544 


KWSO . . 


. 314 


KZEE . 




KVAS . . 


. 514 


KWAY. . 


. 515 


KWTC . . 


. 298 


KZEY . 




KVCK . . 


. 442 


KWBA . . 


. 555 


KWTO . . 


. 439 


KZIP . 




KVCL . . . 


. 399 


KWBB . . 


. 385 


KWTX . . 


. 575 


KZIX . 




KVCV . . 


. 306 


KWBC . . 


. 570 


KWVR . . 


. 515 


KZNG . 




KVEC . . 


. 311 


KWBE . . 


. 443 


KWVY . 


. 381 


KZOL . 




KVEE . . . 


. 291 


KWBG . . 


. 376 


KWWL . . 


. 381 


KZON . 




KVEL . . 


. 578 


KWBW. . 


. 383 


KWYK . . 


. 454 


KZUN . 




KVEN . . 


. 313 


KWBY . . 


. 289 


KWYN 


. 297 


KZZN . 




KVER . . . 


. 454 


KWCB . . 


. 295 


KWYO . . 


. 609 


WAAA 




KVET . , . 


. 555 


KWCL . . 


. 398 


KWYR . . 


. 544 


WAAB 




KVFC . . 


. 315 


KWCO . . 


. 509 


KXA . . . 


. 593 


WAAF 




KVFD . . 


. 378 


KWCX . . 


. 290 


KXAR . 


. 292 


WAAG 




KVGB . . 


. 382 


KWEB . . 


. 424 


KXEL . . . 


. 381 


WAAP 




KVHL . . 


. 394 


KWED . . 


. 573 


KXEN . . . 


. 433 


WAAT 




KVI . . . 


. 593 


KWEI . . 


. 359 


KXEO . . . 


. 435 


WAAX 




KVIC . . 


. 575 


KWEL . . 


. 569 


KXGI . . . 


. 379 


WAAY 




KVIL . . 


. 561 


KWEW. . . 


. 455 


KXGN . . . 


. 441 


WABA 




KVIM . . 


. 396 


KWFR . . 


. 572 


KXGO . . . 


. 499 


WABB 




KVIN. . . 


. 513 


KWFT . . 


. 576 


KXIC . . . 


. 379 


WABC . 





268 





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Letters 


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Letters 


. 280 


WAML . . 


. 429 


WAVZ . , 


. 321 


WBHF . . 


. 427 


WAMM . . 


. 414 


WAWA . . 


. 603 


WBHP . . 


. . 400 


WAMO . . 


. 531 


WAWK . . 


. 373 


WBIA . . 


. . 412 


WAMR . . 


. 341 


WAXE . . 


. 341 


WBIC . . 


. . 393 


WAMS . . 


. 326 


WAXU . . 


. 387 


WBIE . . 


. . 431 


WAMW . . 


. 375 


WAXX . . 


. 601 


WBIG . . 


. . 503 


WAMY . . 


. 426 


WAYB . . 


. 588 


WBIL . . 


. . 336 


WANA . . 


. 277 


WAYE . . 


. 404 


WBIP . . 


. . 285 


WANB . . 


. 534 


WAYN . . 


. 494 


WBIR . . 


. . 537 


WANE . . 


. 371 


WAYR . . 


. 336 


WBIS . . 


. . 459 


WANN . . 


. 402 


WAYS . 


. 487 


WBIW . . 


. 402 


WANS . . 


. 537 


WAYX . 


. 354 


WBIZ . . 


. . 486 


WANT . . 


. 586 


WAYZ . 


. 534 


WBKH . . 


. . 537 


WANY . . 


. 385 


WAZA . 


. 345 


WBKN . . 


. . 527 


WAOK . . 


. 343 


WAZE . 


. 328 


WBKV . . 


. 408 


WAOV . . 


. 375 


WAZF . 


. 431 


WBLA . . 


. 464 


WAPA . . 


. 611 


WAZL . 


. 527 


WBLE . . 


. . 354 


WAPC . . 


. 481 


WAZY . 


. 373 


WBLF . . 


. . 575 


WAPE . . 


. 332 


WBAB . 


. 459 


WBLG . . 


. . 427 


WAPF . . 


. 430 


WBAC . 


. 546 


WBLJ . . 


. . 284 


WAPG . . 


. 328 


WBAG . 


. 487 


WBLO . . 


. . 495 


WAPI . . 


. 277 


WBAL . 


. 402 


WBLR . . 


. . 500 


WAPL . . 


. 600 


WBAM . 


. 282 


WBLT . . 


. . 496 


WAPO . . 


. 545 


WBAP . 


. 563 


WBLU . . 


. . 535 


WAPX . . 


. 282 


WBAR . 


. 328 


WBLY . . 


. . 465 


WAQE . . 


. 405 


WBAT . 


. 373 


WBMA . . 


. . 527 


WARA . . 


. 406 


WBAW . 


. 537 


WBMC . . 


. . 320 


WARB . . 


. 394 


WBAX . 


. 534 


WBMD . . 


. . 521 


WARD . . 


. 527 


WBAY . 


. 601 


WBMK . . 


. 610 


WARE . . 


. 411 


WBAZ . 


. 463 


WBML . . 


. . 546 


WARF . . 


. 281 


WBBA . 


. 368 


WBMT . . 


. . 587 


WARK . . 


. 404 


WBBB 


. 487 


WBNC . . 


. . 583 


WARM . . 


. 532 


WBBF 


. 481 


WBNL . . 


. . 279 


WARN . . 


. 331 


WBBI 


. 580 


WBNR . . 


. . 547 


WARU . . 


. 374 


WBBK . 


. 345 


WBNS . . 


. . 401 


WASA . . 


. 405 


WBBM . 


. 362 


WBNT . . 


. . 418 


WASK . 


. 373 


WBBO . 


. 489 


WBNX . . 


. . 492 


WATA . 


. 487 


WBBQ . 


. 345 


WBNY . . 


. . 537 


WATC . 


. 415 


WBBR 


. 364 


WBOB . . 


. . 489 


WATE . 


. 548 


WBBT 


. 350 


WBOC . . 


. . 365 


WATH 


. 501 


WBBW . 


. . 508 


WBOF . . 


. . 393 


WATK . 


. 600 


WBBX 


. 449 


WBOK . . 


. . 537 


WATM . 


. 277 


WBBY . 


. 369 


WBOP . . 


. . 386 


WATN . 


. 485 


WBBZ 


. 512 


WBOS . . 


. . 283 


WATO . 


. 552 


WBCA . 


. 277 


WBOW . . 


. . 497 


WATP 


. 541 


WBCB . 


. 528 


WBOX . . 


. . 362 


WATR 


. 325 


WBCH . 


. 416 


WBOY . . 


. . 279 


WATS . 


. 532 


WBCI 


. 588 


WBPZ . . 


. . 598 


WATT . 


. 413 


WBCK . 


. 412 


WBRB . . 


. . 342 


WATV 


. 278 


WBCM . 


. 412 


WBRC . . 


. . 537 


WATW . 


. 600 


WBCR . 


. . 581 


WBRD . . 


. . 366 


WATZ . 


. 412 


WBCU . 


. . 542 


WBRE . . 


. . 500 


WAUB 


. 459 


WBEC 


. . 410 


WBRG . . 


. . 389 


WAUC . 


. 341 


WBEE 


. 362 


WBRK . . 


. . 282 


WAUD . 


. 277 


WBEJ 


. . 547 


WBRM . . 


. . 542 


WAUG . 


. . 344 


WBEL 


. . 600 


WBRN . . 


. . 408 


WAUX . 


. . 606 


WBEN 


. . 460 


WBRO . . 


. . 342 


WAVA . 


. . 580 


WBET 


. . 407 


WBRT . . 


. . 480 


WAVC . 


. . 278 


WBEU 


. . 537 


WBRV . . 


. . 464 


WAVE 


. . 389 


WBEV . 


. . 600 


WBRX . . 


. . 412 


WAVI 


. . 504 


WBEX 


. . 501 


WBRY . . 


. . 610 


WAVL 


. . 521 


WBFD . 


. . 522 


WBSC . . 


. . 340 


WAVN . 


. . 425 


WBGC . 


. . 328 


WBSG . . 


. . 462 


WAVO . 


. . 345 


WBGN . 


. . 386 


WBSM . . 


. . 402 


WAVP 


. . 328 


WBGR 


. . 349 


WBSR . . 


. . 334 


WAVU . 


. . 277 


WBHB 


. . 348 


WBT . . 


. . 283 


WAVY . 


. . 584 


WBHC 


. . 540 


WBTA . . 



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WBTH . . 


. 600 


WCHO . 


. 508 


WCRE . 


. 538 


WDKD . . 


WBTM . . 


. 582 


WCHP . . 


. 285 


WCRI 


. 283 


WDKN . . 


WBTN . . 


. 579 


WCHS . 


. 596 


WORK . 


. 551 


WDLA . . 


WBTO . . 


. 373 


WCHV . 


. 581 


WCRL . 


. 283 


WDLB . . 


WBUC . . 


. 596 


WCIL 


. 361 


WCRM . 


. 413 


WDLC . . 


WBUD . . 


. 451 


WCIN . . 


. 501 


WCRO . 


. 527 


WDLM . . 


WBUT . ■ 


. 522 


WCJU . . 


. 427 


WCRR . 


. 427 


WDLP . . 


WBUX . . 


. 524 


WCKB . . 


. 488 


WCRS . 


. 540 


WDLT . . 


WBUY . . 


. 492 


WCKI 


. 540 


WCRT . 


. 278 


WDMF . . 


WBUZ . . 


. 462 


WCKR . 


. 334 


WCRV . 


. 452 


WDMG . . 


WBVL . . 


. 386 


WCKY . 


. 502 


WCRW . 


. 362 


WDMJ . . 


WBVP . . 


. 521 


WCLA . . 


. 346 


WCRY . 


. 350 


WDMV . . 


WBYE . . 


. 279 


WCLB . . 


. 346 


WCSC . 


. 538 


WDNC . . 


WBYG . . 


. 352 


WCLC . 


. 548 


WCSH . 


. 401 


WDNE . . 


WBYS . . 


. 361 


WCLD . 


. 426 


WCSI 


. 370 


WDNG . . 


WBZ . . 


. 406 


WCLE . . 


. 546 


WCSR . 


. 416 


WDNT . . 


WBZA . . 


. 406 


WCLG 


. 598 


WCSS . 


. 459 


WDOB . . 


WBZY . . 


. 325 


WCLI . . 


. 461 


WCST . 


. 596 


WDOC . . 


WCAM . 


. 450 


WCLO . 


. 601 


WCTA 


. 277 


WDOD . . 


WCAO . . 


. 403 


WCLS . 


. 347 


WCTC . 


. 451 


WDOE . . 


WCAP . . 


. 409 


WCLT . 


. 507 


WCTT . 


. 387 


WDOG . . 


WCAR . . 


. 413 


WCLW . 


. 506 


WCTW . 


. 374 


WDOK . . 


WCAT . . 


. 410 


WCMA . . 


. 427 


WCUB . 


. 602 


WDOL . . 


WCAU . . 


. 529 


WCMB . 


. 526 


WCUE . 


. 500 


WDON . . 


WCAW . 


. 596 


WCMC . 


. 452 


WCUM . 


. 403 


WDOR . . 


WCAX 


. 579 


WCME . 


. 400 


WCVA . 


. 581 


WDOS . . 


WCAY . . 


. 538 


WCMI . 


. 386 


WCVI . 


. 524 


WDOT . . 


WCAZ . . 


. 361 


WCMN . 


. 610 


WCVP . 


. 493 


WDOV . . 


WCBA . . 


. 461 


WCMP . 


. 424 


WCVS . 


. 368 


WDOW . . 


WCBG 


. 523 


WCMR . 


. 370 


WCWC . 


. 606 


WDQN . . 


WCBI . . 


. 427 


WCMS . 


. 585 


WCYB . 


. 581 


WDRC . . 


WCBL . 


. 386 


WCMT . 


. 549 


WCYN . 


. 387 


WDSC . . 


WCBM . 


. 403 


WCMY . 


. 367 


WDAD 


. 527 


WDSG . . 


WCBQ . 


. 420 


WCNB . 


. 370 


WDAE 


. 340 


WDSK . . 


WCBS . 


. 473 


WCNC . 


. 488 


WDAF 


. 434 


WDSM . . 


WCBT . . 


. 494 


WCNF . 


. 496 


WDAK . 


. 347 


WDSP . . 


WCBY 


. 413 


WCNG . 


. 523 


WDAL . 


. 430 


WDSR . . 


WCCC . 


. 320 


WCNH . 


. 338 


WDAN . 


. 363 


WDSU . . 


WCCF . 


. 338 


WCNL . 


. 449 


WDAR 


. 539 


WDTI . . 


WCCM . 


. 409 


WCNR 


. 522 


WDAS 


. 529 


WDUN . . 


WCCN . 


. 604 


WCNS 


. 501 


WDAX . 


. . 350 


WDUX . . 


WCCO 


. 423 


WCNT 


. 362 


WDAY . 


. 499 


WDUZ . . 


WCCW . 


. 420 


WCNU . 


. 329 


WDBC 


. 414 


WDVA . . 


WCDJ . . 


. 488 


WCNX . 


. 321 


WDBF . 


. 330 


WDVH . . 


WCDL . 


. 523 


WCOA . 


. 337 


WDBJ 


. 587 


WDVL . . 


WCDT . 


. 553 


WCOC 


. 430 


WDBL . 


. 553 


WDWD . . 


WCEC . 


. 494 


WCOG . 


. 490 


WDBM . 


. 495 


WDWS . . 


WCED . 


. 524 


WCOH . 


. 351 


WDBO 


. . 336 


WDXB . . 


WCEF . 


. 598 


WCOJ . 


. 524 


WDBQ 


. 378 


WDXE . . 


WCEH . 


. 349 


WCOL . 


. 504 


WDCF . 


. 329 


WDXI . . 


WCEM . 


. 403 


WCON . 


. 347 


WDCR 


. 448 


WDXL . . 


WCEN . 


. 418 


WCOP 


. 406 


WDDT 


. 427 


WDXN . . 


WCER . 


. 413 


WCOR 


. 549 


WDDY 


. 583 


WDXR . . 


WCFL . 


. 362 


WCOS . 


. 538 


WDEA . 


. . 400 


WDXY . . 


WCFR 


. 580 


WCOU . 


. 401 


WDEB . 


. 338 


WDYL . . 


WCFV . 


. 581 


wcov . 


. 282 


WDEC . 


. 342 


WDZ . . 


WCGA . 


. 346 


wcow . 


. 606 


WDEE 


. 324 


WEAB . . 


WCGC . 


. 486 


WCOY 


. 524 


WDEF 


. 545 


WEAD . . 


WCGO . 


. 363 


WCPA . 


. 524 


WDEH 


. . 553 


WEAG . . 


WCGR . 


. 461 


WCPC . 


. 428 


WDEL . 


. 326 


WEAM . . 


WCHA 


. 523 


WCPH 


. 547 


WDEV . 


. 580 


WEAN . . 


WCHB 


. 416 


WCPM . 


. 387 


WDEW . 


. 411 


WEAQ . . 


WCHI 


. 501 


WCPO 


. . 502 


WDGY . 


. 423 


WEAS . . 


WCHJ 


. 426 


WCPS . 


. 496 


WDIA 


. 550 


WEAT . . 


WCHK 


. . 346 


WCQS . 


. . 342 


WDIG . 


. 279 


WEAV . . 


WCHL . 


. . 487 


WCRA . 


. . 364 


WDIX 


. 541 


WEAW . . 


WCHN . 


. . 480 


WCRB 


. . 406 


WDJS 


. 493 


WEBB . . 



270 





Call 




Call 




Call 


Page 


Letters 


Page 


Letters 


Page 


Letters 


. . 422 


WERT . . 


. 508 


WFLS . . 


. 582 


WGES . . 


. . 278 


WESA . . 


. 523 


WFLW . . 


. 390 


WGET . . 


. . 480 


WESB . . 


. 522 


WFMC . . 


. 490 


WGEZ . . 


. . 365 


WESC . . 


. 539 


WFMD . . 


. 404 


WGFA . . 


. . 460 


WESO . . 


. 410 


WFMH . . 


. 279 


WGFS . . 


. . 335 


WESR . . 


. 588 


WFMJ . . 


. 508 


WGGA . . 


. . 601 


WEST . . 


. 524 


WFMO . . 


. 489 


WGGG . . 


. . 362 


WESX . . 


. 410 


WFMW . . 


. 390 


WGGH . . 


. . 528 


WESY . . 


. 427 


WFNC . . 


. 489 


WGGO . . 


. . 495 


WETB . . 


. 548 


WFOB . . 


. 505 


WGH . . 


. . 494 


WETC . . 


. 497 


WFOM . . 


. 350 


WGHC . . 


. . 481 


WETO . . 


. 280 


WFOR . . 


. 428 


WGHM . . 


. . 406 


WETT . . 


. 405 


WFOX . . 


. 603 


WGHN . . 


. . 582 


WETU . . 


. 285 


WFOY . . 


. 338 


WGHQ . . 


. . 549 


WETZ . . 


. 598 


WFPA . . 


. 280 


WGIG . . 


. . 588 


WEUP . . 


. 281 


WFPG . . 


. 450 


WGIL . . 


. . 586 


WEVA . . 


. 582 


WFPM . . 


. 348 


WGIR . . 


. . 532 


WEVD . . 


. 465 


WFPR . . 


. 394 


WGIV . . 


. . 496 


WEVE . . 


. 422 


WFRA . . 


. 525 


WGKA . . 


. . 524 


WEW . . 


. 438 


WFRB 


. 404 


WGL . . 


. . 523 


WEWO . . 


. 492 


WFRC 


. 494 


WGLC . . 


. . 488 


WEXL . . 


. 419 


WFRL . 


. 365 


WGLI . . 


. . 401 


WEYE . 


. 495 


WFRM . 


. 524 


WGMA . . 


. . 461 


WEZB 


. 278 


WFRO 


. 505 


WGML . 


. . 362 


WEZE 


. 406 


WFRX 


. 369 


WGMS . . 


. . 408 


WEZJ 


. 392 


WFSC 


. 489 


WGN . . 


. . 599 


WEZL 


. 586 


WFST 


. 400 


WGNC . . 


. . 532 


WEZN 


. 525 


WFTC 


. 492 


WGNI . . 


. . 547 


WEZY . 


. 329 


WFTG . 


. 389 


WGNS . . 


. . 392 


WFAA 


. 561 


WFTL 


. 330 


WGNU . . 


. . 604 


WFAB 


. 334 


WFTM 


. 390 


WGNY . . 


. . 599 


WFAG . 


. 489 


WFTR 


. 582 


WGOG . . 


. . 597 


WFAH . 


. 500 


WFTW . 


. 331 


WGOH . . 


. . 329 


WFAI 


. 489 


WFUL 


. 387 


WGOK . . 


. . 324 


WFAR 


. 525 


WFUN 


. 335 


WGOL . . 


. . 581 


WFAS . 


. 485 


WFUR 


. 415 


WGOV . . 


. . 412 


WFAU 


. 400 


WFVA 


. 582 


WGPA . . 


. . 461 


WFAX 


. 582 


WFVG 


. 489 


WGPC . . 


. . 431 


WFBC 


. 540 


WFWL 


. 545 


WGR . . 


. . 539 


WFBG 


. . 521 


WFYC 


. 412 


WGRA . . 


. . 283 


WFBL 


. . 483 


WFYI 


. 462 


WGRC . . 


. .491 


WFBM 


. . 372 


WGAA . 


. . 346 


WGRD . . 


. . 422 


WFBR 


. . 403 


WGAC . 


. . 345 


WGRM . . 


. . 426 


WFCT 


. . 548 


WGAD . 


. . 280 


WGRO . . 


. . 547 


WFDF 


. . 415 


WGAF . 


. . 353 


WGRP . . 


. . 404 


WFDR 


. . 350 


WGAI 


. . 489 


WGRV . . 


. . 448 


WFEA 


. . 449 


WGAL 


. . 527 


WGRY . . 


. . 603 


WFEB 


. . 284 


WGAN . 


. . 401 


WGSA . . 


. . 497 


WFFG 


. . 334 


WGAP 


. . 549 


WGSB . . 


. . 525 


WFGM . 


. . 408 


WGAR 


. . 503 


WGSM . . 


. . 461 


WFGN 


. . 539 


WGAS . 


. . 489 


WGSR . . 


. . 553 


WFHG 


. . 581 


WGAT . 


. . 583 


WGST . . 


. . 278 


WFHK 


. . 283 


WGAU . 


. . 342 


WGSV . . 


. . 551 


WFHR 


. . 607 


WGAW . 


. . 408 


WGSW . . 


. . 462 


WFIG 


. . 542 


WGBA 


. . 347 


WGTA . . 


. . 461 


WFIL 


. . 529 


WGBB 


. . 462 


WGTC . . 


. . 371 


WFIN 


. . 505 


WGBF 


. . 371 


WGTL . . 


. . 481 


WFIS 


. . 539 


WGBG 


. . 490 


WGTM . . 


. . 505 


WFIW 


. . 364 


WGBI 


. . 532 


WGTN . . 


. . 553 


WFIX 


. . 281 


WGBR 


. . 490 


WGTO . . 


. . 598 


WFKN 


. . 387 


WGBS . 


. . 335 


WGUN . . 


. . 451 


WFKY 


. . 387 


WGCB 


. . 532 


WGUS . . 


. . 343 


WFLA 


. . 340 


WGCD 


. . 538 


WGUY . . 


. . 503 


WFLB 


. . 489 


WGCM . 


. . 428 


WGVA . . 


. . 281 


WFLN 


. . 529 


WGEA 


. . 281 


WGVM . . 


. . 536 


WFLO 


. . 582 


WGEE 


. . 372 


WGWC . . 


. . 601 


WFLR 


. . 461 


WGEM . 


. . 368 


WGWR . . 



271 



Call 




Call 




Call 




Call 




Letters 


Page 


Letters 


Page 


Letters 


Page 


Letters 


WGY 


. . 482 


WHK 


. . 503 


WIBX . . 


. . 484 


WISM . . . 


WGYV . 


. . 281 


WHKP 


. . 491 


WICC . . 


. . 320 


WISN . 




WHAB . 


. . 345 


WHKY . 


. . 491 


WICE . . 


. . 535 


WISO . 




WHAI . 


. . 408 


WHLB . 


. . 425 


WICH . . 


. . 324 


WISP . 




WHAK 


. . 419 


WHLD 


. .479 


WICK . . 


. . 532 


WISR . 




WHAL . 


. 553 


WHLF . 


. . 587 


WICO . . 


. . 405 


WIST . 




WHAM . 


. 481 


WHLI 


. 462 


WICU . . 


. . 525 


WISV . 




WHAN . 


. 332 


WHLL . 


. . 599 


WICY . . 


. . 464 


WITA . 




WHAP . 


. 583 


WHLM . 


. . 522 


WIDE . . 


. . 400 


WITE . 




WHAR 


. 597 


WHLN . 


. 388 


WIDU . . 


. . 489 


WITH . 




WHAS . 


. 389 


WHLO 


. 500 


WIEL . . 


. . 387 


WITT . 




WHAT . 


. 529 


WHLP . 


. 545 


WIFM . . 


. 489 


WITY . 




WHAV . 


. 408 


WHLS . 


. 419 


WIGM . . 


. . 603 


WITZ . 




WHAW . 


. 599 


WHLT . 


. 372 


WIIN . . 


. . 343 


WIVI . 




WHAY . 


. 321 


WHMA . 


. 277 


WIKB . . 


. . 417 


WIVK . 




WHB 


. 434 


WHMI . 


. 416 


WIKC . . 


. 394 


WIVV . 




WHBB . 


. 284 


WHMP . 


. 410 


WIKE . . 


. 579 


WIVY . 




WHBC . 


. 501 


WHN 


. 467 


WIKY . . 


. . 371 


WIXK . 




WHBF . 


. 368 


WHNC . 


. 490 


WIL . . 


. 438 


WIXN . 




WHBG 


. 583 


WHNY . 


. 430 . 


WILA . . 


. 582 


WIZE . 




WHBI 


. 450 


WHO 


. 378 


WILD . . 


. . 406 


WIZZ . 




WHBL . . 


. 606 


WHOA . 


. 612 


WILE . . 


. . 501 


WJAB . 




WHBN . 


. 388 


WHOC . 


. 431 


WILI . . 


. 325 


WJAC . 




WHBO . 


. 340 


WHOF 


. 501 


WILK . . 


. . 534 


WJAG . 




WHBQ . 


. 550 


WHOK . 


. 506 


WILM . . 


. 326 


WJAK . 




WHBT . 


. 547 


WHOL . 


. 521 


WILO . . 


. 371 


WJAM. 




WHBU . 


. 370 


WHOM . 


. 469 


WILS . . 


. 417 


WJAN . 




WHBY . 


. 600 


WHOO . 


. 336 


WILZ . . 


. 339 


WJAR . 




WHCC . 


. 496 


WHOP 


. 388 


WIMA . . 


. 506 


WJAS . 




WHCO . 


. 368 


WHOS . 


. 279 


WIMO . . 


. 354 


WJAT . 




WHCU . 


. 463 


WHOT . 


. 509 


WIMS . . . 


. 373 


WJAX . 




WHDF . . 


. 416 


WHOU . 


. 401 


WINA . . 


. 581 


WJAY . 




WHDH 


. 406 


WHOW . 


. 363 


WINC . . 


. 588 


WJAZ . 




WHDL . 


. 480 


WHP 


. 526 


WIND . . 


. 362 


WJBB . 




WHDM . 


. 550 


WHPB . 


. 537 


WINF . . 


. 321 


WJBC . 




WHEB . . 


. 449 


WHPE . 


. 491 


WING . . 


. 504 


WJBD . 




WHEC . . 


. 481 


WHPL 


. 588 


WINI . . 


. 367 


WJBK . 




WHEE . . 


. 584 


WHRT . 


. 281 


WINK . . 


. 330 


WJBL . 




WHEN . . 


. 483 


WHRV . 


. 412 


WINN . . 


. 389 


WJBM . 




WHEO . . 


. 588 


WHSC . 


. 540 


WINQ . . 


. 340 


WJBO . 




WHEP . . 


. 280 


WHSM . . 


. 601 


WINR . . 


. 460 


WJBS . 




WHER . , 


. 550 


WHSY . 


. 428 


WINS . . 


. 471 


WJBW. 




WHEW . . 


. 338 


WHTC . 


. 416 


WINT . . 


. 341 


WJCD . 




WHEY . . 


. 551 


WHTG . 


. 450 


WINX . . 


. 405 


WJCM . 




WHFB . . 


. 413 


WHUB . 


. 546 


WINY . . 


. 324 


WJCW . 




WHFC . . 


. 363 


WHUC . 


. 463 


WINZ . . 


. 335 


WJDA . 




WHGB 


. 526 


WHUM . . 


. 532 


WIOI . . 


. 506 


WJDB . 




WHGR . 


. 416 


WHUN . 


. 527 


WION . . 


. 417 


WJDX . 




WHHH . 


. 508 


WHUT . 


. 370 


WIOS . . 


. 420 


WJDY . 




WHHM . 


. 550 


WHVF . 


. 607 


WIOU . . 


. 373 


WJEF . 




WHHT ' . 


. 430 


WHVH . 


. 491 


WIP . . . 


. 530 


WJEH . 




WHHV . 


. 583 


WHVR . 


. 526 


WIPC . . 


. 333 


WJEJ . 




WHHY . . 


. 282 


WHWB . 


. 579 


WIPS . . 


. 484 


WJEM . 




WHIE 


. 349 


WHYE . 


. 587 


WIRA . . 


. 331 


WJER . 




WHIH 


. 585 


WHYL . . 


. 523 


WIRB . . . 


. 279 


WJES . 




WHIL . . 


. 409 


WHYN . . 


. 410 


WIRC . . 


. 491 


WJET . 




WHIM . 


. 535 


WIAC . . 


. 612 


WIRE . . 


. 372 


WJHB . 




WHIN 


. 547 


WIAM . . 


. 497 


WIRJ . . 


. 547 


WJHO . 




WHIO . 


. 504 


WIBA . 


. 602 


WIRK . . 


. 341 


WJIG . 




WHIP 


. 493 


WIBB . . 


. 350 


WIRL . . 


. 367 


WJIL . . 




WHIR 


. 387 


WIBC . . . 


. 372 


WIRO . . 


. 505 


WJIM . . 




WHIS 


. 596 


WIBG . . 


. 530 


WIRV . . . 


. 388 


WJJC . . 




WHIT 


. 493 


WIBM . . 


. 417 


WIRY . . . 


. 481 


WJJD . . 




WHIY 


. 336 


WIBR . . 


. 393 


WIS . . . 


. 538 


WJJL . 




WHIZ 


. 509 


WIBU . . 


. 605 


WISE . . . 


. 486 


WJJM . . 




WHIB 


. 525 


WIBV . . 


. 361 


WISH . . . 


. 372 


WJLB . . 




WHJC . 


. 598 


WIBW . . 


. 384 


WISL . . . 


. 533 


WJLD . . 





272 



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Call 




Call 




Call 


Letters 


Page 


Letters 


Page 


Letters 


Page 


Letters 


WJLK . . 


. 450 


WKDA . 


. . 551 


WKSK . 


. . 497 


WLET . . 


WJLS . . 


. 596 


WKDK . 


. 541 


WKSR 


. 552 


WLEU . . 


WJMA. . 


. 585 


WKDL 


. 426 


WKST . 


. 529 


WLEW . . 


WJMB . . 


. 426 


WKDN . 


. 450 


WKTC . 


. 488 


WLFA . . 


WJMC . . 


. 605 


WKDX . 


. 490 


WKTG . 


. 353 


WLFH . . 


WJMJ . . 


. 530 


WKEE . 


. 597 


WKTJ 


. 401 


WLIB . . 


WJMO . . 


. . 503 


WKEI 


. 366 


WKTL 


. 606 


WLIK . . 


WJMR . . 


. 397 


WKEN . 


. 325 


WKTQ 


. . 402 


WLIL . . 


WJMS . . 


. 417 


WKEU . 


. 349 


WKTX . 


. . 328 


WLIP . . 


WJMW. . 


. 277 


WKEY 


. 581 


WKTY . 


. . 602 


WLIQ . . 


WJMX . . 


. 539 


WKFE . 


. 612 


WKUL . 


. 279 


WLIS . . 


WJNC . . 


. 491 


WKGN . 


. 549 


WKVA 


. . 528 


WJ.IV . . 


WJNO . . 


. 341 


WKHM . 


. 417 


WKVM . 


. . 612 


WLIZ . . 


WJOB . . 


. 372 


WKIC . . 


. 388 


WKVT . 


. 579 


WLKW . . 


WJOE . . 


. 338 


WKID . . 


. 369 


WKWF . 


. 333 


WLLH . . 


WJOI . . 


. 280 


WKIG . . . 


. 349 


WKWK . 


. . 600 


WLLY . . 


WJOL . . 


. 365 


WKIK . . 


. 405 


WKWS . 


. 587 


WLMJ . . 


WJON . . 


. 424 


WKIN . . 


. 548 


WKXL . 


. 448 


WLNA . . 


WJOT . . 


. 540 


WKIP . . 


. . 481 


WKXV . 


. . 549 


WLNC . . 


WJOY . . 


. 579 


WKIS . . 


. 337 


WKXY . 


. . 339 


WLNH . . 


WJPA . . 


. 534 


WKIX . . 


. 494 


WKY 


. . 512 


WLOA . . 


WJPD . . 


. 417 


WKIZ . . 


. 333 


WKYB . 


. . 391 


WLOB . . 


WJPF . . 


. 365 


WKJB . . 


. 610 


WKYR . 


. . 598 


WLOC . . 


WJPG . . 


. 601 


WKJG . . 


. 371 


WKYW . 


. . 389 


WLOD . . 


WJPR . . 


. 427 


WKKD . 


. 361 


WKZO . 


. . 417 


WLOE . . 


WJPS . . 


. 371 


WKKO . 


. 329 


WLAC . 


. . 551 


WLOF . . 


WJQS . . 


. 428 


WKKS . 


. 392 


WLAD . 


. . 320 


WLOG . . 


WJR . . 


. 414 


WKLA . 


. 418 


WLAF . 


. . 549 


WLOH . . 


WJRD . . . 


. 284 


WKLC . 


. 599 


WLAG . 


. . 349 


WLOI . . 


WJRI . . 


. 492 


WKLE 


. 353 


WLAK . 


. . 333 


WLOK . . 


WJRL . . 


. 368 


WKLF 


. 279 


WLAM . 


. . 401 


WLOL . . 


WJRZ . . 


. 451 


WKLK . 


. 421 


WLAN . 


. . 527 


WLON . . 


WJSB . . 


. 329 


WKLM . 


. 497 


WLAP . 


. . 388 


WLOS . . 


WJSO . . 


. 548 


WKLO 


. 389 


WLAQ . 


. . 351 


WLOU . . 


WJTN . . 


. 463 


WKLV 


. 581 


WLAR . 


. . 545 


WLOX . . 


WJUD . . 


. 420 


WKLX . 


. 391 


WLAS . 


. . 491 


WLPM . . 


WJUN . . 


. 528 


WKLY . 


. 349 


WLAT . 


. . 539 


WLPO . . 


WJVA . . 


. 374 


WKLZ 


. 417 


WLAU 


. . 429 


WLS . . 


WJW . . 


. 503 


WKMC 


. 532 


WLAV . 


. . 415 


WLSB . . 


WJWL . . . 


. 326 


WKMF . 


. 415 


WLAW . 


. . 349 


WLSC . . 


WJWS. . 


. 587 


WKMH . 


. 413 


WLAY . 


. . 283 


WLSD . . 


WJXN . . 


. 429 


WKMI . 


. 417 


WLBA . 


. . 348 


WLSE . . 


WJZM . . 


. 546 


WKMT . 


. 491 


WLBB 


. . 346 


WLSH . . 


WKAI . . 


. 366 


WKNE . 


. 448 


WLBC . 


. 374 


WLSI . . 


WKAL . . 


. 482 


WKNX . 


. 419 


WLBE 


. 334 


WLSM . . 


WKAM . 


. 372 


WKNY . 


. 463 


WLBG . 


. 541 


WLST . . 


WKAN . 


. 365 


WKOA . 


. 388 


WLBH . 


. 366 


WLSV . . 


WKAP 


. 521 


WKOK . 


. 533 


WLBI 


. 394 


WLTC . . 


WKAQ . 


. 612 


WKOP . 


. 460 


WLBJ 


. 386 


WLVA . . 


WKAT . . 


. 335 


WKOS . 


. 336 


WLBK 


. 364 


WLW . . 


WKAY . 


. 388 


WKOV . 


. 508 


WLBN . 


. . 388 


WLYC . . 


WKAZ . 


. 596 


WKOW . 


. 602 


WLBR 


. 528 


WLYN . . 


WKBC . 


. 493 


WKOX . 


. 408 


WLBZ 


. . 400 


WMAB . . 


WKBH . 


. 602 


WKOY 


. 596 


WLCK . 


. . 392 


WMAC . . 


WKBI . . 


. 532 


WKOZ . 


. 429 


WLCM . 


. . 541 


WMAF . . 


WKBJ 


. 551 


WKPA 


. 529 


WLCO 


. . 330 


WMAG . . 


WKBK . 


. 448 


WKPR 


. 417 


WLCS 


. 393 


WMAJ . . 


WKBL . . 


. 546 


WKPT 


. 548 


WLCX 


. 602 


WMAK . . 


WKBN . 


. 509 


WKRC 


. 502 


WLCY . 


. 338 


WMAL . . 


WKBO . 


. 526 


WKRG . 


. 282 


WLDB . 


. 450 


WMAM . . 


WKBR 


. 449 


WKRK . 


. 493 


WLDS 


. 365 


WMAN . . 


WKBV . 


. 374 


WKRM 


. 546 


WLDY 


. 602 


WMAP . . 


WKBW . 


. 460 


WKRO 


. 361 


WLEA 


. 462 


WMAQ . . 


WKBX . 


. 333 


WKRS 


. 369 


WLEC 


. 507 


WMAS . . 


WKBZ 


. 418 


WKRT 


. 461 


WLEE 


. 586 


WMAX . . 


WKCT . 


. 386 


WKRZ 


. 529 


WLEM . 


. 525 


WMAY . . 


WKCW . 


. 588 


WKSB 


. 326 


WLEO 


. 611 


WMAZ . . 



273 



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Call 




Call 




Call 


Letters 


Page 


Letters 


Page 


Letters 


Page 


Letters 


WMBA . 


. 521 


WMNI . 


. 504 


WNBC 


. 475 


worn . . 


WMBC 


. 430 


WMNS 


. 480 


WNBF 


. 460 


WOHO . . 


WMBD . 


. 367 


WMNZ 


. 351 


WNBH 


. 409 


WOHP . . 


WMBG . 


. 586 


WMOA . 


. 506 


WNBP 


. 409 


WOHS . . 


WMBH . 


. 434 


WMOD . 


. 598 


WNBS 


. 390 


WOIA . . 


WMBI . 


. 363 


WMOG . 


. 346 


WNBT 


. 534 


WOIC . . 


WMBL . 


. 493 


WMOH . 


. 505 


WNBZ 


. 482 


WOKB . . 


WMBM . 


. 335 


WMOK . 


. 366 


WNCA . 


. 495 


WOKE . . 


WMBN . 


. 419 


WMON . 


. 598 


WNCC . 


. 521 


WOKG . . 


WMBO . 


. 459 


WMOP . 


. 336 


WNCG . 


. 541 


WOKJ . . 


WMBR 


. 332 


WMOR . 


. 390 


WNCO . 


. 501 


WOKK . . 


WMBS . 


. 533 


WMOU . 


. 448 


WNDB 


. 329 


WOKO . . 


WMC 


. 550 


WMOV . 


. 599 


WNDR 


. 483 


WOKS . . 


WMCA . 


. 475 


WMOX . 


. 430 


WNDU . 


. 375 


WOKW . . 


WMCH . 


. 546 


WMOZ . 


. 282 


WNEB 


. 411 


WOKY . . 


WMCK . 


. 528 


WMPA . 


. 426 


WNEG . 


. 353 


WOKZ . . 


WMCP 


. 546 


WMPL . 


. 416 


WNEL 


. 610 


WOL . . 


WMCR . 


. 480 


WMPM . 


. 495 


WNER 


. 334 


WOLF . . 


WMCW . 


. 365 


WMPO . 


. 506 


WNES 


. 386 


WOLS . . 


WMDC . 


. 428 


WMPS . 


. 551 


WNEW . 


. 471 


WOMI . . 


WMDD . 


. 610 


WMPT . 


. 533 


WNEX 


. 350 


WOMP . . 


WMDF 


. 336 


WMRB . 


. 540 


WNGO . 


. 390 


WOMT . . 


WMDN . 


. 418 


WMRC . 


. 409 


WNHC . 


. 324 


WONA . . 


WMEG . 


. 330 


WMRE 


. 351 


WNIA 


. 461 


WOND . . 


WMEK 


. 581 


WMRF 


. 528 


WNIK 


. 610 


WONE . . 


WMEN 


. 340 


WMRI 


. 373 


WNIL 


. 419 


WONN . . 


WMES 


. 342 


WMRN . 


. 506 


WNJH 


. 450 


WONW . . 


WMET . 


. 335 


WMRO . 


. 361 


WNJR 


. 451 


WOOD . . 


WMEV 


. 584 


WMRP . 


. 415 


WNKY 


. 390 


WOOF . . 


WMEX . 


. 406 


WMRT . 


. 418 


WNLC 


. 324 


WOOK . . 


WMFC . 


. 282 


WMSA . 


. 464 


WNLK 


. 324 


WOOO . . 


WMFD 


. 497 


WMSC 


. 538 


WNMP . 


. 364 


WOOW . . 


WMFG . 


. 422 


WMSJ . 


. 496 


WNNC . 


. 493 


WOPA . . 


WMFI . 


. 329 


WMSK 


. . 390 


WNNJ 


. 451 


WOPI . . 


WMFR 


. 491 


WMSL . 


. . 279 


WNNT 


. 588 


WOR . . 


WMFT 


. 375 


WMSR . 


. 549 


WNOE . 


. 397 


WORA . . 


WMGA . 


. 351 


WMST . 


. 390 


WNOG . 


. 336 


WORC . . 


WMGR . 


. 345 


WMT 


. 376 


WNOK . 


. 539 


WORD . . 


WMGS 


. 501 


WMTA . 


. 386 


WNOO . 


. 545 


WORG . . 


WMGW . 


. . 528 


WMTC . 


. 392 


WNOP 


. 390 


WORK . . 


WMGY . 


. 283 


WMTE 


. 418 


WNOR . 


. 585 


WORL . . 


WMHI . 


. 403 


WMTL 


. 388 


WNOS 


. 491 


WORM . . 


WMIA . 


. 610 


WMTM . 


. . 351 


WNOW . 


. 535 


WORX . . 


WMID . 


. 450 


WMTN . 


. . 551 


WNOX . 


. 549 


WOSC . . 


WMIE . 


. 335 


WMTR . 


. . 450 


WNPT 


. 284 


WOSH . . 


WMIK 


. 390 


WMTS . 


. . 551 


WNPV 


. 527 


WOTR . . 


WMIL 


. 603 


WMUS . 


. . 419 


WNRG . 


. 583 


WOTT . . 


WMIN 


. . 425 


WMUU . 


. . 540 


WNRI 


. 536 


WOTW . . 


WMIQ 


. 417 


WMVA . 


. . 584 


WNRV 


. 584 


WOVE . . 


WMIS 


. . 430 


WMVB . 


. . 450 


WNSL 


. 429 


WOW . . 


WMIX 


. . 367 


WMVG . 


. . 350 


WNSM 


. 341 


WOWE . . 


WMJM 


. 347 


WMVO . 


. 506 


WNTT 


. 553 


WOWI . . 


WMLF . 


. 391 


WMYB . 


. . 541 


WNUE 


. 331 


WOWL . . 


WMLP . 


. . 529 


WMYN . 


. . 492 


WNUZ 


. 284 


WOWO . . 


WMLS 


. . 284 


WMYR . 


. 331 


WNVA . 


. 585 


WOWW . . 


WMLT 


. . 348 


WNAB 


. .320 


WNVY . 


. 338 


WOXF . . 


WMMB . 


. . 334 


WNAC . 


. . 407 


WNXT 


. 507 


WOZK . . 


WMMH . 


. . 492 


WNAE 


. . 534 


WOAI . 


. 573 


WPAB . . 


WMMM . 


. . 325 


WNAG . 


. . 427 


WOAP . 


. 419 


WPAC . . 


WMMN . 


. . 597 


WNAH . 


. . 552 


WOAY . 


. 598 


WPAD . . 


WMMS . 


. . 400 


WNAK . 


. . 534 


WOBS 


. 332 


WPAG . . 


WMMT . 


. 550 


WNAM . 


. 604 


WOBT 


. 605 


WPAL . . 


WMMW . 


. . 321 


WNAR . 


. . 529 


woe 


. 377 


WPAM . . 


WMNA . 


. 583 


WNAT . 


. 430 


WOCB 


. 411 


WPAP . . 


WMNB . 


. . 409 


WNAU . 


. . 430 


WOCH . 


. 374 


WPAQ . . 


WMNC . 


. . 493 


WNAV . 


. 402 


WODY . 


. 580 


WPAR . . 


WMNE . 


. . 603 


WNAX . 


. 544 


WOGA . . 


. 545 


WPAT . . 



274 





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Page 


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Page 


Letters 


Page 


Letters 


. . 535 


WPUV . 


. . 585 


WRIX 


. . 349 


WSBC . . 


. . 353 


WPVA . 


. . 585 


WRJC 


. . 603 


WSBS . . 


. . 507 


WPVL . 


. . 507 


WRJN 


. . 605 


WSBT . . 


. . 531 


WPYB 


. . 486 


WRJW . 


. . 431 


WSCM . . 


. . 423 


WQAM . 


. . 335 


WRKB . 


. . 491 


WSCR . . 


. . 538 


WQBC . 


. . 431 


WRKD . 


. . 401 


WSDB . . 


. . 337 


WQDY 


. . 400 


WRKH . 


. . 552 


WSDR . . 


. . 374 


WQIC 


. . 430 


WRKM . 


. . 545 


WSEB . . 


. . 481 


WQIK . 


. . 332 


WRKT . 


. . 329 


WSEN . . 


. . 332 


WQMN . 


. . 606 


WRLD . 


. . 354 


WSET . . 


. . 605 


WQMR . 


. . 327 


WRMA . 


. . 283 


WSEV . . 


. . 597 


WQOK . 


. . 540 


WRMF . 


. . 341 


WSFB . . 


. . 498 


WQSN 


. . 538 


WRMN . 


. . 364 


WSFC . . 


. . 349 


WQSR . 


. . 483 


WRMS . 


. . 361 


WSFR . . 


. . 529 


WQTE . 


. . 414 


WRMT . 


. . 494 


WSFT . . 


. . 530 


WQTY . 


. . 332 


WRNB . 


. . 493 


WSGA . . 


. . 367 


WQUA . 


. . 366 


WRNL . 


. . 586 


WSGC . . 


. . 411 


WQXI 


. . 344 


WRNY . 


. . 482 


WSGN . . 


. . 490 


WQXQ . 


. . 329 


WROA 


. . 428 


WSGO . . 


. . 338 


WQXR 


. . 477 


WROB 


. . 431 


WSGW . . 


. . 506 


WQXT 


. . 337 


WROC . 


. . 482 


WSHE . . 


. . 348 


WRAC . 


. . 605 


WROD . 


. . 330 


WSHH . . 


. . 605 


WRAD 


. . 585 


WROK . 


. . 368 


WSHN . . 


. . 351 


WRAG . 


. . 279 


WROM . 


. . 351 


WSIC . . 


. . 327 


WRAJ . 


. . 361 


WRON . 


. 599 


WSID . . 


. . 374 


WRAK . 


. . 534 


WROS . 


. 283 


WSIG . . 


. . 530 


WRAL . 


. . 494 


WROV . 


. . 587 


WSIP . . 


. . 533 


WRAM . 


. 366 


WROW . 


. . 459 


WSIR . . 


. . 283 


WRAP 


. 585 


WROX . 


. 426 


WSIV . . 


. . 580 


WRAW . 


. 532 


WROY . 


. 361 


WSIX . . 


. . 339 


WRAY . 


. 374 


WRPB . 


. 353 


WSIZ . . 


. . 531 


WRBB 


. 341 


WRR 


. 561 


WSJC . . 


. . 391 


WRBC 


. 429 


WRRF . 


. 496 


WSJM . . 


. . 508 


WRBL 


. 347 


WRRR . 


. 368 


WSJS . . 


. . 392 


WRC 


. 327 


WRRZ . 


. 488 


WSKI . . 


. . 338 


WRCD 


. 347 


WRSA . 


. 482 


WSKP . . 


. . 416 


WRCO . 


. 605 


WRSC . 


. 533 


WSKY . . 


. . 351 


WRCS . 


. 486 


WRSJ 


. 610 


WSLB . . 


. . 410 


WRCV . 


. 530 


WRSW . 


. 375 


WSLI . . 


. . 344 


WRDB . 


. 605 


WRTA . . 


. 521 


WSLM . . 


. . 605 


WRDO . 


. 400 


WRUF . 


. 331 


WSLS . . 


. . 532 


WRDW . . 


. 345 


WRUM . 


. 402 


WSM . . 


. . 431 


WREB . . 


. 409 


WRUN . . 


. 484 


WSMB . . 


. . 494 


WREC . . 


. 551 


WRUS . . 


. 392 


WSME . . 


. . 487 


WREL . . 


. 583 


WRVA . . 


. 586 


WSMI . . 


. . 283 


WREM . . 


. 481 


WRVK . . 


. 392 


WSMN . . 


. . 338 


WREN . . 


. 385 


WRVM . . 


. 482 


WSMT . . 


. . 419 


WREO . . 


. 501 


WRWH . . 


. 346 


WSNJ . . 


. . 320 


WREV . . 


. 494 


WRWJ . . 


. 284 


WSNO . . 


. . 401 


WRFB . . 


. 340 


WRXO . . 


. 495 


WSNT . . 


. . 477 


WRFC . . 


. 342 


WRYN . . 


. 321 


WSNW . . 


. . 531 


WRFD . . 


. 508 


WRYT . . 


. 531 


WSNY . . 


. . 610 


WRFS . . 


. 277 


WSAC . . 


. 387 


WSOC . . 


. . 366 


WRGA . . 


. 351 


WSAF . . 


. 339 


WSOK . . 


. . 605 


WRGR . . 


. 339 


WSAI . . 


. 502 


WSOL . . 


. . 279 


WRGS . . 


. 552 


WSAL . . 


. 373 


WSON . . 


. . 536 


WRHC . . 


. 332 


WSAM . . 


. 419 


WSOO . . 


. . 611 


WRHI . . 


. 542 


WSAN . . 


. 521 


WSOQ . . 


. . 367 


WRIB . . 


. 536 


WSAR . . 


. 408 


WSOR . . 


. . 391 


WRIC . . 


. 585 


WSAT . . 


. 495 


WSOY . . 


. . 584 


WRIG . . 


. 607 


WSAU . . 


. 607 


WSPA . . 


. . 338 


WRIM . . 


. 337 


WSAV . . 


. 352 


WSPB . . 


. . 494 


WRIO . . 


. 611 


WSAY . . 


. 482 


WSPD . . 


. . 457 


WRIP . . 


. 351 


WSAZ . . 


. 597 


WSPN . . 


. . 531 


WRIS . . 


. 587 


WSB . . 


. 344 


WSPR . . 


. . 507 


WRIT . . 


. 604 


WSBA . . 


. 535 


WSPT . . 


. . 405 


WRIV . . 


. 481 


WSBB . . 


. 336 


WSPZ . . 



275 



Call 




Call 




Call 




Call 


Letters 


Page 


Letters 


Page 


Letters 


Page 


Letters 


WSRA . 


. 336 


WTID 


. 584 


WTUX . 


. . 326 


WWNR . . 


WSRC . 


. 488 


WTIF 


. 353 


WTVB . 


. 413 


WWNS . . 


WSRO . 


. 409 


WTIG 


. . 506 


WTVL . 


. . 402 


WWNY . . 


WSRW . 


. 505 


WTIK 


. 488 


WTVN . 


. . 504 


WWOD . . 


WSSB 


. 488 


WTIL 


. 610 


WTWA . 


. . 353 


WWOK . . 


WSSC . 


. 542 


WTIM 


. 369 


WTWB . 


. 328 


WWOL . . 


WSSO . 


. 431 


WTIP 


. 596 


WTWN . 


. 580 


WWOM . . 


WSSV . 


. 585 


WTIV 


. . 533 


WTXL 


. 410 


WWON . . 


WSTA . 


. 612 


WTIX 


. 397 


WTYC . 


. 542 


WWOW . . 


WSTC . . 


. 324 


WTJH 


. 348 


WTYM . 


. 408 


WWPA . . 


WSTL 


. 387 


WTJS 


. 547 


WTYN . 


. 496 


WWPF . . 


WSTN . . 


. 338 


WTKM . 


. 601 


WTYS 


. 334 


WWRI . . 


WSTP . . 


. 495 


WTKO . 


. 463 


WULA . 


. 280 


WWRJ . . 


WSTR . . 


. 420 


WTKY . 


. 392 


WUSJ 


. 464 


WWRL . . 


WSTS . . 


. 464 


WTLB 


. 484 


WUST 


. 327 


WWSC . . 


WSTU . . 


. 339 


WTLO . 


. 392 


WVAM . 


. . 521 


WWSR . . 


WSTV . . 


. 507 


WTLS 


. 284 


WVAR . 


. 599 


WWST . . 


WSUB . . 


. 320 


WTMA . 


. 538 


WVCG . 


. . 329 


WWSW . . 


WSUG . . 


. 328 


WTMB . 


. 606 


WVCH . 


. 523 


WWVA . . 


WSUH . . 


. 431 


WTMC . 


. 336 


WVEC . 


. 583 


WWWB . . 


WSUN . . 


. 339 


WTMJ 


. 604 


WVIM . 


. . 431 


WWWF . . 


WSUX . . 


. 326 


WTMP . 


. 340 


WVIP 


, . 464 


WWWR . . 


WSUZ . . 


. 337 


WTMT . 


. 389 


WVJP 


. 610 


WWWW . . 


WSVA . . 


. 583 


WTNC . 


. 496 


WVJS 


. 391 


WWXL . . 


WSVL . . 


. 374 


WTND . 


. 541 


WVKO . 


. . 504 


WWYN . . 


WSVM . . 


. 496 


WTNS . 


. 504 


WVLD . 


. . 353 


WWYO . . 


WSVS . . 


. 581 


WTNT . 


. 340 


WVLK . 


. 389 


WXAL . . 


WSWN . . 


. 328 


WTOB . 


. 498 


WVLN . 


. . 367 


WXGI . . 


WSWV . . 


. 585 


WTOC . 


. 352 


WVMC . 


. 367 


WXLI . . 


WSWW . 


. 605 


WTOD . 


. 508 


WVMI . 


. 426 


WXLW . . 


WSYB . . 


. 579 


WTOE . 


. 495 


WVNA . 


. 285 


WXMT . . 


WSYD . . 


. 493 


WTOL . 


. 508 


WVNJ . 


. 451 


WXOK . . 


WSYL . . 


. 352 


WTON . 


. 587 


WVOK . 


. . 278 


WXRF . . 


WSYR . . 


. 484 


WTOP . 


. 327 


WVOL . 


. . 552 


WXTN . . 


WTAB . . 


. 496 


WTOR . 


. 325 


WVOP . 


. 353 


WXVW . . 


WTAC . . 


. 415 


WTOT 


. 334 


WVOS . 


. . 464 


WXXX . . 


WTAD . 


. 368 


WTPR . 


. 552 


WVOT . 


. . 497 


WXYJ . . 


WTAG . 


. 411 


WTRA . 


. 528 


WVOW . 


. . 598 


WXYZ . . 


WTAL . 


. 340 


WTRB . 


. 552 


WVOX . 


. . 465 


WYAL . . 


WTAN . . 


. 328 


WTRC . 


. 370 


WVPO . 


. . 533 


WYAM . . 


WTAO . 


. 407 


WTRL 


. . 328 


wvsc . 


. . 533 


WYCL . . 


WTAP . 


. 599 


WTRN . 


. 533 


www . 


. . 597 


WYDE . . 


WTAQ . 


. 366 


WTRO . 


. 547 


WWBC . 


. . 412 


WYGO . . 


WTAR . . 


. 385 


WTRP 


. 349 


WWBD . 


. . 537 


WYLD . . 


WTAW . 


. 557 


WTRR 


. 339 


WWBZ . 


. . 452 


WYMB . . 


WTAX . 


. 369 


WTRU . 


. 419 


WWCA . 


. . 371 


WYND . . 


WTAY . 


. 368 


WTRW . 


. 606 


WWCC . 


. . 345 


WYNG . . 


WTBC . 


. 284 


WTRX . 


. 414 


WWCH . 


. . 524 


WYNK . . 


WTBF . , 


. 284 


WTRY . 


. 484 


WWCO . 


. . 325 


WYNN . . 


WTBO . 


. 404 


WTSA . 


. 579 


WWDC . 


. . 327 


WYRE . . 


WTCB '. 


. 280 


WTSB 


. 492 


WWGP . 


. . 495 


WYRN . . 


WTCH . 


. 606 


WTSL 


. 448 


WWGS . 


. . 353 


WYSE . . 


WTCJ 


. 375 


WTSN . 


. 448 


WWHG . 


. . 462 


WYSL . . 


WTCM . 


. 420 


WTSV . 


. 448 


WWHY . 


. . 597 


WYSR . . 


WTCN . 


. 423 


WTTB 


. 341 


WWIL . 


. . 330 


WYTH . . 


WTCO . 


. 386 


WTTC . 


. . 533 


WWIN . 


. . 403 


WYTI . . 


WTCR . 


. 386 


WTTF 


. 507 


WWIS . 


. . 600 


WYVE . . 


WTCS . . 


. 597 


WTTH . 


. 419 


WWIT . 


. . 487 


WYZE . . 


WTCW . 


. 392 


WTTL 


. 390 


WWIZ 


. . 506 


WZEP . . 


WTEL 


. 530 


WTTM . 


. 452 


WWJ 


. . 414 


WZIP . . 


WTGR . 
WTHB . 
WTHE . 
WTHG . 


. 596 
. 541 
. 542 
. 281 


WTTN . 


. 606 


WWJB . 


. . 328 


WZKY . . 


WTTR 


. 405 


WWKY . 


. . 392 


WZOB . . 


WTTS 


. 370 


WWL 


. . 397 


WZOK . . 


WTHI 


. . 375 


WTUF . 


. . 282 


WWML . 


. . 531 


WZRO . . 


WTHR . 


. . 337 


WTUG . 


. . 285 


WWNC . 


. . 486 


WZYX . . 


WTIC 


. . 321 


WTUP . 


. . 431 


WWNH . 


. . 449 


XTRA . . 



276 



§ Pop.: 3,320,000 
§ Families: 880,000 

•♦♦♦♦♦♦>♦♦♦■»♦'♦♦*♦♦>♦*♦♦>♦< 

WAVU-Albertville-1948 

Frequency: 630 Kc Power: 1000 Watts d. 

Owned-Oper. By Sand Mt. Bcstg. Service 

Business-Studio Address P. O. Box 411 

Tel.: 830 Independent 

Newspaper Affilia Sand Mt. Reporter 

Pre*., Gen. Mgr Part M. Courington 

Comra. Prom. Mgr John Culp 

Prog. Dir., Sales Prom.. Bill Hagler 

Chief Engineer Louis Cryar 

WRFS-Alexander City— 1947 

Frequency: 1050 Kc .Power: 1000 Watts d. 

Owned-Operated By.. Piedmont Service Corp. 

Address 138 Main St. 

TeL: Adams 4-2566 KBS 

General Mgr Jim Whatley 

WCTA— Andalusia— 1946 

Frequency: 920 Kc. Power: 5 Kw. d., 500 W. n. 

Owned-Oper. By Andalusia Bcstg. Co., Inc. 

Address Sanford Rd., P. O. Box 29 

Tel.: 222-1144 KBS 

Pres., Gen. Mgr J. Dige Bishop 

Station, Comm. Mgr Donald Cooke 

Program Director Jeanette Powell 

Chief Engineer J. D. Bishop 

W A N A— Annislon— 1954 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Gadsden Radio Co. 

Address Box 509 

Tel.: AD 7-1627 KBS 

Station Rep Hal Walton 

Owner C. L. Graham 

General Manager M. M. Thomas 

WDHG-Anniston-1957 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Potts Broadcasting Co. Inc. 

Address Box 1280 

Tel: Adams 6-4152 Independent 

President, Gen. Mgr Thomas S. Potts 

Commercial Mgr William I. Giddens 

Program Director Dennis Sullivan 

Asst. Sta. Mgr Robert M. Price 

Chief Engineer Roland Walls 

WHMA— Annislon— 1938 

Frequency: 1390 Kc. .Pw.: 5000 d.; 1000 W. n. 
Owned-Operated By. . Annlston Bcstg. Co., Inc. 

Business-Studio Address Radio Bldg. 

Tel.: AD 6-7545 ABC 

Newspaper Affil Anniston Star 

Reps Walker-Rawalt Co.; Dora Clayton 

President Harry M. Ayers 

Gen.-Sta. Mgr Malcolm Street 

Commercial Manager Charles Gardner 

Publicity Director E. Cody HaU 

Sales Prom. Mgr Ron McCullars 

Chief Engineer James A. Hudson 



ALABAMA 



Radio Homes: 850,000 $ 
AMStas. inState: 112 « 



WJMW-Athens-1948 

Frequency: 730 Kc Power: 1000 Watts d. 

Owned Operated By . . . Athens Bcstg. Co.. Inc. 

Address Box 386 

Tel.: 565 Independent 

Pres.-Gen. Mgr Homer F. Dunnavant 

WATM— Atmore— 1949 

Frequency: 1590 Kc Power: 5000 Watts 

Owned-Operated By Southland Bcstg. Co. 

Address Craig St. 

Tel.: 368-2128 Independent 

Station Rep Continental Radio Sales 

Gen. Mgr., Ch. Eng T. C. Miniard 

Program Manager .Julia Miniard 

WAUD-Auburn-1947 

Frequency: 1230 Kc... Power: 1 Kw., 250 Watts 

Owned-Operated By Auburn Bcstg. Co 

Address Box 391 

Tel.: TU 7-3401 ABC 

Pres., Gen.-Sta. Mgr Elmer G. Salter 

Program Director George Mitchell 

Sales Promo. Mgr., Pub. Dir Bob Sanders 

Chief Engineer George Murphy 

WBCA-Bay Mineite— 1957 

Frequency: 1150 Kc Power: 1 Kw., d. 

Owned SW Alabama Bcstg. Co., Inc. 

Address Box 426 

Tel.: 937—2281 KBS 

Newspaper Affiliation Baldwin Times 

President, General Mgr J. H. Faulkner 

Commercial Mgr Bill Walker 

Chief Engineer D. Morris 

Owners of: WHEP, Foley; WWCC, Bremen. 

WYAM-Bessemer-1960 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Trans-America Bcstg. Corp. 

Address Box 1053 

Tel.: HAmilton 8-0146 Independent 

President H. C. Young 

General Manager Hal Hodgens 

Commercial Manager Bob Williams 

Program Director Tony Lee 

Chief Engineer Homer Cole 

WAP I— Birmingham— 1922 

Frequency: 1070 Kc. Power: 50 Kw d.; 5 Kw n. 

Owned By Alabama Bcstg. System, Inc. 

Address P. O. Box 2553 

Tel.: 2-2466 NBC 

Representative Henry I. Christ al 

Pres. & Gen. Mgr Charles F. Grisham 

V.P. & Sales Dir Albert J. Gillen 

Program Dir C. Davis 

Promotion Director James Chenoweth 

Chief Engineer J. V. Sanderson 



277 



ALABAMA 



WATV-Birmingham-1958 

Frequency: 900 Kc... . .Power: 1000 Watts d. 

Owned-Operated By American Electronix 

Address Thomas Jefferson Hotel 

Tel.: FA 4-2541 CBS 

Sta. Representative Avery -Knodel 

Pres., General Mgr Maury Farrell 

Commercial Manager Bob Du Priest 

Program Director Bill Woody 

W B R C— Birmingham— 1925 

Frequency: 960 Kc Power: 5000 Watts 

Owned-Oper. By Taft Broadcasting Co. 

Address 1729 2nd Ave., N. 

Tel: AL 2-3172 ABC 

Sta. Representative Katz 

President Hulbert Taft, Jr. 

General Manager Lloyd Taft 

Program Director Claude Raney 

Chief Engineer Harry Lawson 

Owners of: WKRC-AM-TV, Cincinnati, O.; WTVN- 

AM-TV, Columbus, O.; WBRC-TV, WKYT-TV, 

Lexington. 

W C R T— Birmingham— 1953 

Frequency: 1260 Kc Power: 5000 Watts d. 

Owned-Oper. By Chapman Radio-TV Co. 

Business Address 725 S. 22nd St. 

TeL: AL 2-3019 .ABC 

Sta. Representative Weed 

Owners G. K. & W. A. Chapman 

General, Comm. Mgr W. R. Kennedy 

Program Dir George Chapman 

Production Manager Al Davis 

Chief Enginer Ben Dixon 

W E Z B— Birmingham— 1953 

Frequency: 1220 Kc Power: 1 Kw. d. 

Owned: Radio Birmingham, Inc. 

Address Redmont Hotel 

Tel.: FA 3-8355 MBS-KBS 

Station Representative Walker-Rawalt 

President, Gen. Mgr Vincent Sheehy Jr. 

Station Manager Dorothy Carlisle 

Commercial Manager M. Bobbyarchack 

Publicity Director S. Weiks 

Sales Promotion Mgr. H. Pearlman 

Program Director Bob Rawlinson 

Chief Engineer C. M. Kirkpatrick 

WENN— Birmingham— 1950 

Frequency: 1320 Kc Power: 5000 Watts d. 

Owned By. .McLendon Birmingham Bcstg. Co. 

Business Address Box 1469 

Tel.: FA 4-1026 Independent 

Representative John E. Pearson Co. 

President, Gen. Mgr John McLendon 

Station Manager Joe Lackey 

W J L D— Birmingham— 1942 

Frequency: 1400 Kc. Power: 1 Kw.d.. 250 W. n. 

Owned By Johnston Bcstg. Co. 

Business Address P.O. Box 5867 

TeL: FA 4-3466 Independent 

Station Representative Howard 



President George Johnston. Jr. 

General, Sta. Mgr Otis Dodge 

Asst. Manager Joe E. Stokes 

Program Director Mary Vail 

Sales, Publicity Nell Pitts 

Chief Engineer Cliff Goggans 

Owner of: WDEB, Pensacola. 

W S G H— Birmingham— 1927 

Frequency: 610 Kc. .Power: 5 Kw. d., 1 Kw. n. 

Owned Winston-Salem Broadcasting Co. 

Address 2320 7th Avenue South 

Tel.: FA 2-3434 Independent 

Rep. Venard, Rintoul & McConxvell; Ayers 

President James W. Coan 

General, Station Mgr Charles W. Brunt 

Program Director Bill Bolen 

Sales, Publicity Director Annette S. Griffis 

Chief Engineer Emmett J. Smith 

Owners of: WTOB, Winston-Salem; KTHT, 
Houston, Texas. 

W V K-Birmingham-1947 

Frequency: 690 Kc Power: 50,000 Waits d. 

Owned-Oper. By Voice oi Dixie. Inc. 

Address P. O. Box 2468 

TeL: ST 7-2601 Independent 

Representative Radio-TV Reps., Inc. 

Pres.. Gen., Sta. Mgr Iralee W. Benns 

Comm., Sales Mgr., Prog., Pub, Dir.. Ira Leslie 
Chief Engineer Cyril G. Brennan 

WYDE— Birmingham— 1957 

Frequency: 850 Kc. Power: 10 Kw. d.; 1 Kw. n. 

Owned-Oper. By WYDE, Inc. 

Address 1901 Montgomery Hi-Way 

Tel.: FAiriax 2-4511 Independent 

Station Representative Eastman 

President Ira Herbert 

V.P., General Mgr J. Robert Kems 

Program Director George Singer 

Commercial Mgr William O. Mogge 

Publicity Director Bobby Head 

Chief Engineer James Gray 

Owners of: WAKE, Atlanta; WWVA, Wheeling, 
W. Va. 

WAVC-Boaz-1959 

Frequency: 1300 Kc Power: 500 Watts 

Owned By: Radio Sand Mountain 

Address 1973 50th St., W. 

Tel.: STate 8-1941 Independent 

President Vearl Cicero 

General Manager G. Cornelious 

Program Director Dale Johnson 

Sales Prom. Mgr Sam Minor 

WEBJ-Brewion-1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Brewton Bcstg. Co. 

Business Address P. O. Box 870 

Tel.: UNderhill 7-5717 KBS 

Gen. Mgr. Chief Eng J. Wesley Gardner 

Program, Publicity Director. .Catherine Gardner 

WBTS— Bridgeport— 1961 

Frequency: 1480 Kc Power: 1 Kw. d. 

Owned By Bridgeport Bcstg. Co. 



278 



ALABAMA 



Address Box 263 

Tel.: HYacinth 5-2530 Independent 

Genral Mgr.. Ch. Eng Roy C. McCloud 

WPRH— Butler— 1959 

Frequency: 1220 Kc Power: 1000 Watts 

Owned By Radio Butler Co. 

Address P. O. Box 566 

Tel.: GL 9-3222.' KBS 

Sta. Mgr. Ch. Eng Paul D. Nichols 

Commercial Mgr Houston L. Pearce 

Program Director William C. Reid 

WBYE-Calera-1957 

Frequency: 1370 Kc Power: 1000 Watts 

Owned By Shelby County Adv. Corp. 

Address P. O. Box 428 

Tel.: NOrth 8-7751 Independent 

President Ralph W. Sears 

Gen. Mgr., Ch. Eng Marion P. Jones 

Program Director Stella P. Jones 

WRAG— Carrollion— 1951 

Frequency? NO Kc Power* 1000 Watte 4. 

Owned-Oper. By Pickens Cou»ty Best?. Co* 

Address . Box 71 

Tel.: EMpire 7-2364 KBS 

Station Representative Bolles 

General Manager C. Sauceman 

WKLF-Clanion-1947 

Frequency? NO Ic Power: 1000 Watte d. 

Owned-Operated By. Southeaster* Bestg. Co. 

Address 703V2 2nd Ave. N. 

Tel.: Clanton KBS 

General Mgr L. L. Hudson 

WFMH-Cullman-1949 

Frequency: 1460 Kc Power: 5000 Watts, d. 

Owned-Operated By The Voice of Cullman 

Address 206 Second Ave. East 

Tel.: 910 Independent 

General Commercial Manager B. C. Eddins 

WKUL-Cullman-1946 

Freq.: 1340 Kc. .Power: 1 Kw. d., 250 Watts n. 

Owned-Oper. By Cullman Bcstg. Co. 

Address Drawer 020 

Tel.: RE 4-3171 KBS 

Pres., Gen., Sta. Mgr Hudson C. Millar, Jr. 

Program Director Charles Richard 

Chief Eng Art Bachman 

WAJF-Decalur-1953 

Freq.: 1490 Kc. .Power: 1 Kw. d., 250 Watts n. 

Owned-Oper. By J. B. Fait, Jr. 

Business Address 112 Grant St., S.E. 

Tel.: Elgin 3-9231 Independent 

Owner J. B. Fait, Jr. 

Gen. Comm. Mgr Alvin Wood 

Sales Prom. Mgr Jimmy De Lones 

Program Director Tommy Allen 

Owners of: WFIX, Huntsville, WRAB, Arab, Ala. 



WHOS-Decalur-1951 

Frequency: 800 Kc Power: 1000 Watts a. 

Owned By N. Alabama Bcstg. Co. 

Address Box 1127 

Tel.: EL 3-1810 Independent 

Representative T. F. Clark 

General Station Manager Louis C. Blizzard 

Program Director R. Hawkins 

Chief Engineer Richard Kyle 

WMSL-Decaiur-1935 

Freq.: 1400 Kc. .Power: 1 Kw. d., 250 Watts n. 
Owned By. .Tennessee Valley Radio-TV Corp. 

Address 701 Bank St. 

Tel.: ELgin 3-0361 MBS-KBS 

Station Reps Masla; Clarke Brown 

Pres. Gen. Mgr Frank Whisenant 

Sales Promotion Mgr Roy Smith 

Program, Pub. Dir Alice Whisenant 

Chief Engineer Kenneth Casey 

Owners of: WMSL-TV. 

WXAL-Demopolis-1948 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Demopolis Bcstg. Co. 

Address P.O. Box 261 

TeL: 1400 MBS-KBS 

Pres. Gen. Mgr W. M. Jordan 

Station Manager A. Caldwell 

WAGF-Doihan-1932 

Frequency: 1320 Kc Power: 1000 Watts 

Owned-Operated By Dothan Bcstg. Co. 

Address 204 V2 E. Main Street 

Tel.: SY 2-1101 Independent 

Representative Sears & Ayer 

Station Manager Fred C. Moseley 

WDIG-Dolhan-1947 

Freq.: 1450 Kc Power: 1 Kw. d., 250 W. n. 

Owned-Operated By Houston Bcsters. 

Address Box 828 

Tel.: SY 2-2161 MBS 

Gen. Mgr Jess Swicegood 

Prog. Dir M. McGowen 

WOOF-Doihan-1947 

Frequency: 560 Kc Power: 5000 Watte d. 

Owned-Oper. By The WOOF Trust 

Bus. Add Columbia Hi- Way, P. O. Box 1427 

Tel.: SY 2-1149 KBS 

Station Reps Thomas F. Clark, Dora-Clayton 

Trustee. General Mgr Mrs. R. A. Dowling 

Commercial Manager Truman Duckett 

Sales Promotion Mgr Mrs. C. C. McEachin 

Program Director Max Nicholson 

WIRB— Enterprise— 1948 

Frequency: 600 Kc Power: 1000 Watts d. 

Owned-Operated By. .The Wiregrass Bcstg. Co. 

Address 30 Dothan Highway 

Tel.: Enterprise Independent 

Gen. Mgr R. E. James 



279 



ALABAMA « 



WWLA-Eufaula-1948 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Dixie Radio Inc. 

Address Box 301 

Tel.: 687-2066 MBS-KBS 

President, Gen. Mgr C. A. McClure 

Station Manager. . M. J. Darity 

Chief Engineer L. Williams 

WBLO— Evergreen— 1957 

Frequency: 1470 Kc Power: 1000 Watts d. 

Owned C. W. Mapoles 

Address Box 350 

Tel.: 500 KBS 

General Manager H. Ellington 

WABF-Fairhope-1961 

Frequency: 1220 Kc Power: 1000 Watts, d. 

Owned By Eastern Shore Bcstrs., Inc. 

Address Section & Pecan Sts. 

Tel.: WAverly 8-2384 KBS 

President J. D. Bishop 

General Manager Sam Price, Ir. 

Commercial Manager Bill Murchison 

Sales Prom. Mgr., Pub. Dir Richard Priesgen 

Program Director Barbara Hoffman 

Chief Engineer Kenneth Brister 

WWWF-Fayeiie-1949 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Operated ByBankhead Bcstg. Co., Inc. 

Address 505 Temple Ave. 

Tel.: 932-5294 KBS 

Gen. Mot Jack Black 

Chief Engineer P. Slatton 

WTCB-Flomaion-1955 

Frequency: 990 Kc Power: 500 Watts d. 

Owned Tri-City Broadcasting Co., Inc. 

Address P. O. Box 278 

Tel.: CY 6-2466 Independent 

Station Representative George T. Hopewell 

President, Gen. Mgr Ben Haskew 

Commercial Mgr William J. Dykes 

Chief Engineer Hoyt Bonds 

WJOI-Florence-1945 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Florence Bcstg. Co., Inc. 

Address Box 137 

Tel.: AT 2-8121 MBS-KBS 

Station Representative Keystone 

President, Gen. Mgr Joe T. Van Sandt 

Program Director R. Newborn 

Chief Engineer Paul Shannon 

WOWL-Florence-1945 

Freq.: 1240 Kc. .Power: 1 Kw. d., 250 Watts n. 

Owned By Radio Muscle Shoals, Inc. 

Address Box 2220 

Tel.: AT 2-7711 ABC 

Station Representative Grant Webb 

President Richard B. Blddle 

General Manager William A. Mapes 



Commercial Manager George Box 

Program Director Joe Oliver 

Chief Engineer Mel G. Hunt 

Owners of: WOWL-TV. 

WHEP-Foley-1953 

Frequency: 1310 Kc Power: 1000 Watts d. 

Owned By Stewart Broadcasting Co. 

Address Highway 59 

Tel.: WH 3-7131 .Independent 

Station Representative Hopewell 

Owner, General Manager Jim Stewart 

Program Director Jim Hughes 

Publicity Director Don Wallace 

Chief Engineer Lamar Mangham 

WFPA-Ft.Payne-1949 

Frequency: 1400 Kc Power: 250 waits 

Owned Geo. A. Gothberg Jr. 

Address Box 391 

Tel.: 845-2620 Independent 

Newspaper Aff il De Kalb County News 

Station Representative Gene Bolles Co. 

Pres George Gothberg, Jr. 

Vice President Mrs. Ozelle G. Gothberg 

Gen. Comm. Manager W. D. Holderfield 

Sales Promotion Mgr James Chandler 

Program Director Terry Holderfield 

Publicity Director .Maxine Sellers 

Chief Engineer Edley Houston 

WZ0B-F1. Payne-1950 

Frequency: 1250 Kc Power: 1000 Watts d. 

Owned-Operated By Glenn M. Gravltt 

Address P. O. Box 126 

Tel.: 845-2810 KBS 

General, Station Mgr Glenn M. Gravitt 

Comm. Mgr., Program Dir John B. Gravitt 

Publicity Dir F. L. Pierce 

Chief Engineer Jess R. Moore 

WAAX-Gadsden-1947 

Freq.: 570 Kc Power: 5 Kw. d., 500 W. n. 

Owned-Oper. By Etowah Bdcstrs., Inc. 

Address Rainbow Drive 

Tel.: Liberty 3-6301 CBS 

Newspaper Affiliation . . . Gainesville D. Times 

?res.. Gen. Mgr Mike McDougald 

Secy.-Treas Charles Smithgall 

Program Director Richard Godfrey 

Chief Engineer W. G. Anderson 

Owners of: WGGA, Gainesville, Ga.; WRGA, 
Rome, Ga. 

WETO-Gadsden-1950 

Frequency: 930 Kc Power: 1000 Watts d. 

Owned-Operated By Gadsden Radio Co. 

Address 722 S. 12th St. 

Tel.: Liberty 6-9201 KBS 

Station Representative Walton 

Owner Cary L. Graham 

General Mgr Mac Thomas 

Chief Engineer Calvin C. Williamson 

WGAD-Gadsden-1947 

Freq.: 1350 Kc Power: 5 Kw. d., 1 Kw. n. 



280 



♦.♦♦♦♦♦.♦♦.♦♦.♦♦>♦.♦♦.♦♦.♦♦.♦♦.' 



W^^^^^^W*i?^++'*V*1?+1?+<?*V+1?*+'*+*+1?*lUlh'+1>***+i?*lt+1?+i?+*+V+V+f+f+**S*&&+*+S+S+S4 



ALABAMA 



Owned-Oper. By Coosa Bcstg. Co., Inc. 

Address Box 351 

Tel.: Liberty 6-1611 ABC 

Representative Walker-Rawalt-D. Clayton 

President, General Manager Ed. Z. Carrell 

Comm., Sales Manager Charles F. Boman 

Prog., Publicity Dir Bill Hagler 

Chief Engineer H. Williams 

Owners of: WGSV, Guntersville. 

WGEA— Geneva— 1953 

Frequency: 1150 Kc Power: 1000 Watts d. 

Owned Radio South Alabama, Inc. 

Address P. O. Box 337 

Tel.: MUrray 4-2271 KBS 

Station Rep Indie Sales 

President M. H. Ferguson 

Gen. Mgr J. C. Helms 

WGYV-GreenvilIe-1948 

Frequency: 1380 Kc Power: 1000 Watts d. 

Owned-Oper. By.. Greenville Bcstg. Corp. 

Business Address P. O. Box 227 

Tel.: DU 2-4444 KBS 

General Mgr W. H. Miller 

WGSV-Guniersville-1950 

Frequency: 1270 Kc Power: 1000 Watt* d. 

Owned-Operated By Guntersville Bcstg. Co. 

Address P. O. Box 32 

Tel.: JU 2-4131 KBS 

Gen. Comm. Ch. Eng Lavelle Jackson 

WJBB-Haleyville-1949 

Freq: 1230 Kc Power: 1 Kw. d., 250 W. n. 

Owned-Operated By Haley ville Bcstg. Co. 

Address Box 191 

Tel.: HU 6-2277 MBS-KBS 

Representative C. K. Beaver 

President, Gen. Mgr John L. Slatton 

Comm., Prom. Mgr J. Otis Williams 

Program Director Pat Slatton 

Chief Engineer Paul E. Kelly 

WERH— Hamilton— 1950 

Frequency: 970 Kc Power: 5000 Watts d. 

Owned-Oper. By Kate F. Fite 

Address Highway 78, South 

Tel.: Walnut 1-3481 KBS 

Pnes. Gen. Mgr.. . Kate F. Fite 

Comm. Mgr Kennit Mlnga 

Promotion Manager James Fowler 

Program, Chief Engineer Edgar Clayton 

WHRT-Hariselle-1956 

Frequency: 860 Kc Power: 250 Watts; d. 

Owned By Dorsey E. Newman 

Address Hartselle 

Tel.: SPruce 3-7370 Independent 

Pres. Gen. Mgr. D. G. Newman 

Chief Engineer S. D. Boster 

WAAY— Huntsville-1947 

Freq.: 1550 Kc. . .Power: 5000 W. <*.; 500 W. n. 

Owned By Smith Bcstg. Inc. 

Business Address P. O. Box 986 

Tel.: 534—8471 ABC 

Representative Walker-Rawalt 

President, Sta. Mgr M. D. Smith HI 



General, Comm. Manager H. G. Beam 

Program Director Hal Camello 

Publicity Dir K. J. Smith 

Chief Engineer Richard Essner 

Owners of: WJIG, Tullahoma; WNUE, Ft. Walton. 

WBHP-Huntsville-1937 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Wilton H. Pollard 

Address P.O. Box 770 

Tel.: 534-3521 Independent 

President .'. . . W. Pollard 

General Manager A. D. Elliott, Jr. 

WEUP— Hunisville— 1958 

Frequency: 1600 Kc Power: 5000 Watts 

Owned By Garrett Broadcasting 

Business Address 902 Oakwood Ave. 

Tel.: 536-0713 Independent 

Station Rep Continental Radio Sales 

President, Station Manager ..... Leroy Garrett 

General Manager Andrew E. Dawkins 

Program Director Viola Garrett 

Chief Engineer Euple Palmer 

WFIX-Hunisville-1945 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Huntsville Bcstg. Co., Inc. 

Address 410 Holmes Ave., N.W. 

Tel.: 534-5641 Independent 

Pres., Gen. Mgr J. B. Fait, Jr. 

Sta. Mgr. Ch. Eng John Garrison 

WTHG-Jackson-1950 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Operated By Jackson Bcstg. Co. 

Address Highway 43 

Tel.: 2413 KBS 

Pres.. Gen. Mgr T. H. Gaillard. Jr. 

WARF-Jasper-1956 

Frequency: 1240 Kc Power: 250 Watts 

Owned Walker County Bcstg. Co., Inc. 

Address 1809 B Fourth Ave. 

Tel.: FUlton 4-5577 Independent 

President Hudson C. Millar, Jr. 

General Manager Jerdan Bullard 

Sta. Mgr., Ch. Eng Wayne Sims 

Program Director. Jim Kell 

Owners of: WKIJL, Cullman. 

WWWB-Jasper-1946 

Frequency: 1360 Kc Power: 1 Kw. d. 

Owned-Operated By.Bankhead Bcstg. Co.. Inc. 

Address Bankhead Long Bldg. 

Tel.: FU 4-3461 KBS 

President J. H. Bankhead 

Gen. Mgr William C. Edgemon 

WJAM-Marion-1950 

Frequency: 1310 Kc Power: 5000 Watts d. 

Owned-Oper. By Radio Marion, Inc. 

Address Box 221 

Tel.: MU 3-7111 KBS 

President J. Dige Bishop 

Gen. Sta. Manager John M. Driskill 

Program Director Mrs. Frances Lord 

Commercial Manager Bob Morris 

Chief Engineer Jerry Northington 



281 






WABB-Mobile-1948 

Frequency: 1480 Kc Power: 5000 Watts 

Owned By Radio WABB 

Address Box 1476 

Tel.: GL 6-7686 Independent 

Representative Eastman 

General Manager Robert E. Cobbins 

Chief Engineer. Stephen J. Hart 

WALA-Mobile-1930 

Freq: 1410 Kc Power: 5 Kw. d.. 1 Kw., n. 

Owned By Pape Broadcasting Co. 

Bus.-Studio Address 210 Government St. 

Tel.: HE 3-3754 NBC 

Station Reps Boiling; Clarke Brown 

President W. O. Pape 

General Manager W. B. Pape 

Station Manager Tom Jackson 

Commercial Manager Joseph Strada 

Sales Promotion Mgr Bob Grimes 

Program Director Johnny Giles 

Chief Engineer Raymond Hurley 

Owners of: W ALA-TV. 

WGOK-Mobile-1958 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned By WGOK, Inc. 

Address 800 Gum St. 

Tel.: HE 2-8661 Independent 

Sta. Representative Bernard Howard 

President Jules J. Paglin 

General Manager Stanley Ray Jr. 

Program Director A. T. McFadden 

Station Manager Robert Grimes 

Sales Promotion Manager. .George W. Nations 

Publicity Director Melba June Branson 

Chief Engineer Jack Yerkes 

WTUF-Mobile-1947 

Frequency: 840 Kc Power: 1000 Watts 

Owned Radio Mobile, Inc. 

Address 525 Donald Street 

Tel.: 477-6345 MBS 

Representative . . Venard, Rintoul & McConnell 

President Jim Smith 

General Manager Jack Howat 

Sales Manager Gene Coleman 

Program Director Ed Daniels 

Chief Engineer Clifford Sizemore 

Owners of:' WNVY, Pensacola. 

WKRG-Mobile-1946 

Freq.: 710 Kc. . .Power: 1000 Kw. d.; 500 W. n. 

Owned-Operated By WKRG-TV, Inc. 

Address Box 1184 

Tel.: HE 2-5503 CBS 

Newspaper Affiliation . . . Mobile Press Register 

Representative Avery-Knodel 

President Kenneth R. Giddens 

General Manager Charles Trainor 

WLIQ-Mobile-1960 

Frequency: 1360 Kc Power: 5000 Watts d. 

Owned by Jemcon Broadcasting Co., Inc. 

Address 303 St. Francis St. 

Tel.: HEmlock 2-1844 ABC 

Station Representative Gill-Perna 



President Frank Conwell 

Gen. Sta. Mgr Richard V. McMullen 

Commercial Manager Frank Sturgess 

Chief Engineer Frank R. Reindl 

WMOZ-Mobile-1953 

Frequency: 930 Kc. .... Power: 1000 Watts d. 

Owned By WMOZ, Inc. 

Address P.O. Box 228 

Tel.: GReenwood 1-5353 Independent 

Sta. Reps Dora Clayton; Bob Dore 

Pres. Gen. Mgr.. Edwin H. Estes 

Commercial Manager W. H. Dutton 

Program Director Willie Martin 

Chief Engineer Vernon Floyd 

Owners of: WPFA, Pensacola. 

WMFC-Monroeville-1952 

Frequency: 1360 Kc Power: 1000 Watts d. 

Owned-Oper. By Monroe Bdcstg. Co. 

Address U. S. Highway 21 

Tel.: 743-3281 KBS 

President, General Manager. . . . W. M. Stewart 
Chief Engineer Harold Harris 

WAP X— Monigomery— 1947 

Frequency: 1600 Kc Power: 1000 Watts 

Owned-Operated By. Southland Bcstg. Co., Inc. 

Address Box 2028 

Tel.: AM 3-7569 ABC 

Station Rep Spot Time Sales 

President, Gen. Mgr R. M. Allgood 

Program Director R. Chappell 

Chief Engineer R. Olin 

W B A M— Montgomery— 1953 

Frequency: 740 Kc Power: 50 Kw. d. 

Owned Deep South Bcstg. Co. 

Address P.O. Box 1447 

Tel.: 262-3851 Independent 

Representative Radio-TV Reps. 

President, General Manager W. J. Brennan 

Commercial Manager Felix Robinson, Jr. 

Sales Promotion Mgr W. D. Douglass, Jr. 

Prog. Dir., Chief Eng Cyril G. Brennan 

W C V— Montgomery— 1939 

Freq.: 1170 Kc Power: 10 Kw. d., 1 Kw. n. 

Owned-Oper. By Southern Bcstg. Co. 

Address P. O. Box 2505 

Tel.: AMherst 5-3561 CBS 

Representative. . .Venard, Rintoul & McConnell 

President Oscar P. Covington 

General Manager Hugh M. Smith 

Station Mgr Henry Amerson 

Program Director Ray Butts 

Chief Engineer W. D. Weatherly 

WHHY-Montgomery-1929 

Freq.: 1440 Kc Power: 5 Kw. d., 1 Kw. n. 

Owwed-Oper. By . . . Bcstg. Serv. of Montgomery 

Business Address Box 1841 

Tel.: 264-2288 NBC 

Station Representative Jack Masla 

President, Gen. Mgr R. N. Robinson 

Program Director Ken Fuller 

Sales Prom. Mgr John H. Hale 

Chief Engineer W. B. Stevenson 

Owners of: WHSY, Hattiesburg; WHNY, McComb. 



282 



ALABAMA 



W M G Y— Montgomery— 1946 

Frequency: 800 Kc Power: 1000 Watts d. 

Owned-Operated By. . .Radio Montgomery Inc. 

Address 358 N. Capitol Pkwy. 

Tel.: 262-5245 MBS 

General Manager C. McClure 

W R M A— Montgomery— 1953 

Frequency: 950 Kc Power: 1000 Watts d. 

Owned-Oper. By WRMA Bcstg. Co. 

Business Address 135 Commerce St. 

Tel.: AM 2-1475 Independent 

President S. Raymond 

General Manager J. Sparling 

WL AY— Muscle Shoals— 1933 

Frequency: 1450 Kc Power: 250 Watts 

Owned Oper. By Slatton-Quick Co. 

Business Address Box 230. Sheffield, Ala. 

Tel.: 383-2525 Independent 

Representative C. K. Beaver 

President JV L Slattern 

Gen. Station Manager Julian A. Flint 

Chief Engineer D. Self 

Associated with: WJBR, Haleyville, Ala.; WTRO, 
Dyersburg, Tenn.; WSJH, Oxford, Miss. 

WCRL— Oneonta— 1952 

Frequency: 1570 Kc Power: 250 Watts 

Owned By Blount Bcstg. Service 

Address Box 481 

Tel.: CR 4-2289 KBS 

General Mgr L. D. Bentley, Jr. 

Commercial Mgr J. Hudson 

WJHO-Opelika-1940 

Frequency: 1400 Kc Power: 250 Watts 

Owned Oper. By. . Opelika- Auburn Bcstg. Co. 

Address P.O. Box 710 

Tel.: SHerwood 5-2084 KBS-MBS 

Representative Indie Sales 

Gen. Mgr., Ch. Eng John E. Smollon 

Comm. Mgr Lurline M. Smollon 

Program Director Bernard Barker 

Publicity Director Jimmy Kilpatrick 

WAMI— Opp— 1953 

Frequency: 860 Kc Power: 1000 Watts, d. 

Owned-Oper. By Opp Bcstg. Co. 

Business Address Box 169 

Tel.: HY 3-6591 Independent 

Gen. Mgr J. Williams 

W0ZK— Ozark— 1953 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Oper. By Ozark Bcstg. Corp. 

Address Box 742 

Tel.: PR 4-5600 Independent 

General Mgr., Ch. Eng Howard Parrish, Jr. 

Commercial Mgr Wade Sullivan 

Program Dir Miriam B. Miller 

WFHK-Pell City- 1956 

Frequency: 1430 Kc Power: 1 Kw; d. 

Owned By . .St. Clair Bcstg System 

Address P. O. Box 606 



Tel.: Edgewood 8-2238 Independent 

President Fate L. Gossett, Sr. 

General Manager Charles L. Abbott 

Program, Publicity Dir Fred L. Kelley 

Chief Engineer J. F. Norris 

WPNX-PhenixCiiy-1952 

Frequency: 1460 Kc. .Power: 5 Kw. d., 1 Kw. n. 

Owned By R. M. Greene, Inc. 

Address Ralston Hotel, Columbus, Ga. 

Tel.: FA 4-2177 * ABC 

Station Rep Clark 

President, General Manager Roy M. Greene 

Station, Commercial Mgr S. W. Keel 

Program, Publicity Dir M. W. Hathaway 

Chief Engineer Robert S. Davis 

WPID-Piedmonl-1952 

Frequency: 1280 Kc Power: 1000 Watts d. 

Owned-Oper. By .C. L. Graham 

Address Atlanta Highway 

Tel.: Gibson 7-2231 KBS 

Station Rep Hal Walton 

President C. L. Graham 

Gen. Comm. Mgr Hank Smith 

WAIP-Prichard-1954 

Frequency: 1270 Kc Power: 1000 Watts d. 

Owned-Operated By Prichard Bcstg. Co. 

Address 74 Main St. 

Tel.: GL 2-2202 Independent 

General Station Manager Eugene Miller 

WELR-Roanoke-1949 

Frequency: 1360 Kc Power: 1000 Watts d. 

Owned-Operated By Roanoke Bcstg. Co. 

Address 705 N. Main St. 

Tel.: 3811 KBS 

Pres., Gen. Mgr J. W. Buttram 

WWWR-Russellville-1949 

Frequency: 920 Kc Power: 1000 Watts d. 

Owned-Oper. By. . .Bankhead Bcstg. Co., Inc. 

Address Underwood Road 

Tel.: 647 KBS 

President John W. Bankhead 

Station, General Mgr Hal Kirby 

Prog. Dir. Ch. Eng Jim Elliott 

Owners of: WWWB, Jasper; WWWF, Fayette. 

WCRI— Scotisboro— 1950 

Frequency: 1050 Kc Power: 250 Watts d. 

Owned-Operated By Pat M. Courington 

Address Lee Highway 

Tel.: 123 Independent 

Gen. Mgr Jim Thompson 

Program Director B. Huber 

WR0S— Scotisboro— 1952 

Frequency: 1330 Kc Power: 1000 Watts d. 

Owned-Oper. By Scottsboro Bcstg. Co. 

Business Address 717 Scott St. 

Tel.: 156 KBS 

Gen. Mgr Rose M. Kirby 

Program Dir Jerry Gentles 

Sales Prom. Dir Bill Prickett, Jr. 

Comm., Ch. Eng Bill Prickett, Sr. 



283 



ALABAMA 



WGWC-Selma-1946 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Dallas Broadcasters, Inc. 

Address Box 686 

Tel.: TR 4-6687 CBS 

Representative Hal Holmcm, Ayers 

President Robert G. Martin 

Chief Eng Stanley Smith 

WHBB-Selma-1935 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Selma Bcstg., Inc. 

Address Box 26 

Tel.: TR 4-8296 NBC-KBS 

President John F. Townshend 

General Mgr D. Rigdon 

WRWJ-Selma-1956 

Frequency: 1570 Kc Power: 1000 Watts 

Owned Central Alabama Bcstg. Co. 

Address Hotel Albert Bldg. 

Tel.: TR 4-9062 Independent 

Sta. Representative Thomas F. Clark 

Gen. Mgr., Chief Eng Roland Jordan, Jr. 

Comm. Mgr H. S. Chapman 

WFER-Sylacauga-1945 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Alabama Bcstg. Co. 

Address 527 No. Broadway 

Tel.: CHapel 5-3281 MBS-KBS 

President J. M. Forbes 

General, Comm. Mgr George W. Carr 

Chief Engineer Conrad Pickren 

WMLS-Sylacauga-1948 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Oper. By. .Marble City Bcstg. Co« Inc. 

Business Address P. O. Box 511 

Tel.: CH 5-4354 Independent 

Pres., Gen. Manager Curtis O. Liles 

Commercial Manager Lloyd Ross 

Prog. Dir Myron Craddock 

Chief Engineer James C. Rutledge 

WJHB-Talladega-1956 

Frequency: 1580 Kc Power: 1000 Watts d. 

Owned Confederate Broadcasting Co., Inc. 

Address Box 292 

Tel.: 362-4965 Independent 

Station Rep Clark 

President J. T. Hemphill 

WNUZ-Talladega-1945 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Radio Ala. Inc. 

Address Fort Lashly Ave. 

Tel.: 362-2205 Independent 

President James W. Whatly 

General Manager Bill W. Buchannon 

Program Director Royce Faulkner 

WTLS-Tallassee-1954 

Frequency: 1300 Kc Power: 1 Kw. d. 

Owned Ne-Ler Co. 



Address Box 786 

Tel.: AT 3-8535 Independent 

Gen. Mgr Ned Butler 

WJDB-Thomasville-1956 

Frequency: 630 Kc Power: 1000 Watts d. 

Owned WJDB Radio Inc. 

Address Box 757 

Tel.: MEdford 6-4438 Independent 

Pres., Gen. Mgr Cecil Goodreau 

Chief Engineer Virgil Moore 

WTBF-Troy-1947 

Freq.: 970 Kc Power: 5 Kw. d., 500 W.» n. 

Owned-Operated By Troy Bcstg. Corp. 

Address . .. McKinley Drive 

Tel.: 980 MBS 

President J. R. Crow 

Gen. Mgr Jess Jorden 

Commercial Manager Bob Tolbert 

Production Director Asa Dudley 

Chief Engineer Joe Gilchrist 

W A C T— Tuscaloosa— 1958 

Frequency: 1420 Kc Power: 5,000 Watts 

Owned By New South Radio 

Business Address P. O. Box 112 

Tel.: 759-5786 Independent 

Station Representative. * Webb; Beaver 

President F. E. Holladay 

General Manager Joseph W. Carson 

Station Manager Clyde W. Price 

Commercial Mgr H. S. Holman 

Sales Promotion Mgr Jimmy Gilbert 

Program Director Norman Beebe 

Chief Engineer David R. Basinger 

W J R D— Tuscaloosa— 1936 

Freq.: 1150 Kc Power: 5 Kw. d« 1 Kw. n. 

Owned-Operated By John C. Cooper Jr. 

Business-Studio Address 221 V/z Broad St. 

Tel.: 754-4464 Independent 

General, Station Mgr John C. Cooper, Jr. 

Sales Promotion Mgr Rudy Sturm 

Commercial Manager Jean Phillips 

Chief Engineer Leonard M. Moore 

WNPT-Tuscaloosa-1951 

Freq.: 1280 Kc Power: 5 Kw. d; 500 W. n. 

Owned-Oper. By W. Alabama Bdcstg. Co. 

Address P. O. Box 487 

Tel.: PL 8-3311 ABC 

Station Representative Masla 

President, General Manager .Ruth Harris 

Station Manager Joe Langston 

Commercial Mgr Lehman M. Mayer 

Chief Engineer William G. Harris 

W T B C— Tuscaloosa— 1946 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Tuscaloosa Bcstg. Co. 

Address Radio Centei 

Tel.: PL 8-5523 MBS-KBS 

Station Representative Sears & Ayer 

General Station Manager Bert Bank 

Chief Engineer Alvin D. Sisk 



284 



♦•♦♦'♦♦'♦♦*♦♦*♦♦'♦♦>♦*♦♦'♦♦*♦♦'♦♦•♦♦'♦♦*♦♦*♦♦'♦♦'♦♦'«♦'♦♦'**•♦♦'♦♦'♦♦*♦♦*♦♦**♦'♦♦'♦♦>♦*♦♦•♦♦'♦«'♦♦'♦♦'♦♦•♦ 



• ALABAMA-ALASKA 



WTUG-Tuscaloosa-1958 

Frequency: 790 Kc Power: 500 Watts; d. 

Owned By Tri Cities Bcstg. Co. Inc. 

Address t Box 33 

Tel.: PLaza 9-1204 Independent 

Station Reps National Time Sales; Ochs 

General Manager J. J. Gilbert 

WCHP-Tuscumbia-1960 

Frequency: 1410 Kc Power: 500 Watts d. 

Owned by Bcstg. Corp. of the S.W. 

Address P. O. Box 62 

Tel.: EVergreen 3-2394 Independent 

President . ■ R. Kent 

Prog. Dir., Chief Eng Carl Pugh 

WVNA-Tuscumbia-1955 

Frequency: 1590 Kc Power: 5 Kw. d. 

Owned-Oper. By Elton H. Darby 

AddTess 112 S. Main St. 

TeL: EV 3-2727 Independent 

Station Reps Dora-Clayton; Masla 



President Elton H. Darby 

Gen. Manager Eulus O. Whitehead 

Sta. Program Director Jim Hall 

Sales Prom. Manager Mary Ann Franck 

Publicity Director Bill Mays 

Chief Engineer Lynn McMoran 

WABT— Tuskegee— 1952 

Frequency: 580 Kc Power: 500 Watts d. 

Owned-Oper. By Radio Tuskegee, Inc. 

Address P. O. Box 577 

Tel.: 580 '. MBS-KBS 

Manager J. A. Bowers 

WETU-Wetumpka-1954 

Frequency: 1250 Kc Power: 5000 Watts, c\ 

Owned Elmore Service Corp. 

Address P.O. Box 60 

Tel.: JOrden 7-6481 Independent 

Sta. Representatives .... Sears & Ayer; Walton 

President Lem Coley 

General Mgr Ed Morgan 

Chief Engineer David Conley 



| Pop.: 250,000 
11 Families: 65,500 

♦V 

KBYR— Anch*o7age— 1*948 ' 

Frequency: 1270 Kc Power: 1000 Watts 

Owned-Oper By Radio Anchorage, Inc. 

Business-Studio Address P. O. Box 1960 

Tel.: FA 24120 Independent 

Sta. Reps. . .National Time Sales; Oakes; Feltis 

President J. C. Gordon 

General, Comm. Mgr E. Pournelle 

Program Dir Merrill Mael 

Chief Engineer Gail Allred 

Owners of: KFRB, Fairbanks. 

KEN I— Anchorage— 1948 

Frequency: 550 Kc Power: 5000 Watts 

Owned-Oper. By All-Alaska Bcstrs., Inc. 

Address Box 1160 

Tel.: BR 52201 ABC-NBC 

Sta. Reps Fletcher; Day-Wellington 

President, Gen. Mgr Alvin Bramstedt 

Comm. Mgr William Stewart 

Program Director Ty Clark 

Publicity Director Marcia Hiber 

Chief Engineer Charles Gray 

Owners of: KFAR AM-TV, Fairbanks; KTKN, 
Ketchikan; KENI-TV. 

K F Q D— Anchorage— 1924 

Frequency: 730 Kc Power: 10.000 Watts 

Owned Anchorage Broadcasters, Inc. 

Address Box 1040 

Tel.: FA 2-2410 CBS 

Sta. Reps Weed; Wm. J. Wagner & Assoc. 

President, ~hf. Engr William E. Duck 

Gen. Sta. Mgr. Ernest Spink 

Program Director Allen Walters 

KHAR— Anchorage— 1961 

Frequency: 590 Kc Power: 5 Kw. 

Owned By Sourdough Bcstrs. 



ALASKA 



Radio Homes: 64,000 g 

AM Stas. inState: 14 8 

♦.♦ 

Address Pouch No. 7-016 

Tel.: Diamond 4-1898 Independnt 

Reps Venard, R. & McC, Torbet, A. & C. 

President Willis R. Harpel 

Commercial Manager William B. Allen 

Program Director Larry Walton 

KLAM— Cordova— 1954 

Frequency: 1450 Kc Power: 250 Watts 

Owned .... Northern Light Broadcasting Corp, 

Address Cordova 

Tel.: GArfield 4-3222 Independent 

Sta. Representative Alaska Radio-TV Sales 

President Charles L. Buck 

General Mgr., Chief Eng Donald B. Upham 

KFAR-Fairbanks-1939 

Frequency: 660 Kc Power: 10,000 Watts 

Owned-Oper. By All- Alaska Bcstg., Inc. 

Business Address Lathrop Bldg. 

Tel.: GL 2-2125 NBC-ABC 

Station Reps Fletcher; Day-Wellington 

President Alvin O. Bramstedt 

Station Mgr Donald Andon 

Chief Engineer Don Porter 

KFRB-Fairbanks-1948 

Frequency: 900 Kc Power: 10.000 Watts 

Owned-Oper. By Radio Anchorage, Inc. 

Business Address 556 2nd Ave., Box 950 

Tel.: GLobe 2-2155 Independent 

Station Representative . . . National Time Sales 

President J. Chester Gordon 

General Manager E. "Doc" Pournelle 

Station Mgr Dick Garvin 

Program Director Al Underwood 

Chief Engineer Harry Danials 



285 



A I A\K A a DlfflN A ♦.♦♦.♦♦.♦♦.♦^♦.♦♦^♦.♦♦.♦♦^♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦^♦^♦^♦.♦♦^^♦^♦^♦^♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦^♦.♦♦.♦♦.♦♦.' 



KIHY-Juneau-1934 

Frequency: 800 Kc Power: 5000 Watts 

Owned-Operated By Juneau Bcstg. Inc. 

Business Address 231 S. Franklin 

Tel.: JU 6-1800 CBS-KBS 

Station Reps Weed; Wagner 

President, Station Manager. . . .Jerry McKinley 

KJN0— Juneau— 1952 

Freq: 630 Kc. Power: 1000 Watts d.; 5Q0 Watts n. 
Owned By . . . South Eastern Alaska Bcstrs., Inc. 

Address Box 2231 

Tel.: 6-3630 Independent 

Sta. Reps Oakes; Ochs; Feltis 

President J. C. Gordon 

General Manager E. Pournelle 

Station Manager E. Emery 

Commercial Manager Vern Metcalf 

Chief Engineer Ted Mclntyre 

Owners of: KBYR, Anchorage; KFRB, Fairbanks. 

KTKN-Kelchikan-1942 

Frequency: 930 Kc Power: 1000 Watts 

Owned-Oper. By All- Alaska Bcstg., Inc. 

Address Dock St. 

Tel.: 2191 CBS-NBC-ABC 

President A. O. Bramstedt 

KICY-Nome-1960 

Frequency: 850 Kc Power: 5000 Watts 

Owned By Arctic Broadcasting Assoc. 



Address Box 303 

Tel.: 443-2445 Independent 

President Ralph P. Hanson 

General, Station Mgr Lloyd C. Sundstrom 

Program Director Howard D. Nelson 

Chief Engineer Ralph V. Fondell 

KIBH-Seward-1949 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Seward Bcstg. Corp. 

Address Box 575 

Tel.: CA 4-5525 CBS 

Sta. Reps... Weed; Wagner; Alaska Radio-TV 
Station Manager R. Travers 

KIFW-Silka-1949 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By Sitka Broadcasing Co., Inc. 

Business Address Box 299 

Tel.: 747—3244 CBS-KBS 

Representative Alaska Radio-TV Sales 

Pres., Sta. Mgr., Ch. Engr Harry C. Lanz 

Program Director John Hope 

KSEW-Silka-1954 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. . . . Voice of Sheldon Jackson, Inc. 

Address Box 258 

Tel.: 747-3236 Independent 

General Manager Austin Van Pelt 

Commercial Manager G. Beacom 

Chief Engineer E. R. Scholz 






§ Pop.: 1,410,000 
§ Families: 415,000 



ARIZONA 



»♦,»♦,♦♦,♦•»,♦♦♦♦*♦*♦>♦»♦♦♦♦♦*♦♦ 
■»* ♦♦'♦♦*♦♦'♦♦'♦♦•♦♦*♦♦'♦♦*♦♦*♦«*"*- 



Radio Homes: 390,000 « 
AM Stas. in State: 52 p 



!.>♦>♦»*»»»«< 



KSON-Bisbee-1933 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Carleton W. Morris 

Address Drawer C. Lowell Station 

Tel.: HE 2-2277 ABC 

Station Representative Bob Dore 

President C. W. Morris 

Station Manager Arlo Woolery 

Owners of: KHFH, Sierra Vista. 

KPIH— Casa Grande— 1956 

Frequency: 1260 Kc Power: 1000 Watts d. 

Owned By John W. Parham 

Address P. O. Box 755 

Tel.: TE 6-7427 KBS 

Station Representative J. A. Lucas 

Owner, General Manager John W. Parham 

Commercial Manager Gene Haws 

Sales Promotion Mgr Don Wier 

Program Director Bettie Parham 

Publicity Director Larry West 

Chief Engineer Keith Delano 

KCLF— Clifton— 1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Gila Bcstg. Co. 

Address Box 1446 



Tel.: Clifton Independent 

Gen. Mgr E. V. Perrin 

KAPR-Douglas-1958 

Frequency: 930 Kc Power: 1000 Watts 

' Owned By Katherine & Bill Mende 

Address Gadsden Hotel, 1040 G Ave. 

Tel.: EMpire 4-8403 Independent 

Station Representative Harlan Oakes 

President Bill Mende 

General Manager Katherine Mende 

Program Director Alfred E. Newman 

Chief Engineer Norman Robb 

KAWT— Douglas-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Hillcrest Bcstg. Co. 

Address , Box 1118 

Tel.: EMpire 4-3484 ABC-KBS 

Sta. Representative Hopewell 

President, General Mgr Herb Newcomb 

Chief Engineer A. Griffiths 

K C L S— Flagstaff— 1950 

Freq.: 600 Kc Power: 5 Kw. d., 500 W. n. 

Owned-Operated By Saunders Bcstg. Co. 

Address Box 1580 



♦'♦♦'♦♦•♦♦'♦♦*♦♦*♦♦•♦♦•♦♦•♦♦•♦♦'♦♦•♦♦*♦♦'♦*'♦»'♦♦'♦♦•♦♦'♦♦'♦♦'♦♦'♦*'»♦•♦♦•♦♦*♦♦'♦♦'♦*♦♦♦♦*♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦. 



>♦.♦♦>♦>♦.♦♦.♦♦>♦/ 

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: ARIZONA 



Tel.: PRospect 4-2581 NBC 

Pres., General Manager . . . Charles J. Saunders 

Station Manager Bob Osterberg 

Sales Promotion Manager Dot Saunders 

Program Director Jim Garchow 

Publicity Director Karon Griggs 

Chief Engineer Miles Shepherd 

KEOS— Flagstaff— 1958 

Frequency: 1290 Kc Power: 1000 Watts, 

Owned By Clem, Inc. 

Address 607 Mikes Pike 

Tel.: Flagstaff Independent 

President, Gen. Mgr Claud M. Pettit 

Chief Engineer Joe Spear 

KVNA-Flagstaff-1950 

Freq.: 690 Kc Power: 1 Kw. d.. 500 W. n. 

Owned-Operated By . .Frontier TV, Inc. 

Address P.O. Box 300 

Tel.: PRospect 4-6638 ABC 

President Roy L. Albertson Jr. 

General Manager A. Reinke 

Chief Engineer Ron Pesha 

Owners of: KNOT, Prescott. 

KIKO-Globe-Miami-1958 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By KIKO Radio 

Address Copper Hills Motor Hotel 

Tel.: GA 5-4471 NBC 

Representative Avery-Knodel 

President, Gen. Mgr Willard Shoecraf t 

Commercial Manager Darrell Tucker 

Chief Engineer Frank C. Hancock 

KDJI-Holbrook-1955 

Frequency: 1270 Kc Power: 1000 W. d. 

Owned By Radio KDJI 

Address Box 31 

Tel.: 524-3523 Independent 

Station Representative Tracy Moore 

Owner .Harold I. Arnoldus 

General Manager Walter V. Love 

Program Director Harry Kersey 

Chief Engineer Charles S. Still 

K A A A— Kingman— 1949 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By.Stonybrook Broadcasting Co. 

Business Address Jackson & Monroe 

Tel.: SKyline 3-2537 NBC 

Station Representative Avery-Knodel 

Pres.. Gen. Mgr Wallace E. Stone 

Station Manager, Chief Eng B. Wilson 

Program Dir W. Rocz 

KNOG-Nogales-1948 

Frequency: 1340 Kc Power: 230 Watts 

Owned By Madelon Harper Cowling 

Address 1120 Grand Ave. 

Tel.: ATwater 7-4696 ABC-KBS 

General Manager Charles H. Cowling 

Station Manager Tom L. Matteson 

Chief Engineer Ray Holsclaw 



KPGE-Page-1961 

Frequency: 1340 Kc Power: 250 Watts 

Owned By . .Wendell Motter 

Address Box 1567 

Tel.: Midway 5-2314 Independent 

President Wendell Motter 

General Manager Allen Smith 

Commercial Manager Lillian Smith 

Program Director Lee Barlow 

KBUZ Phoenix— 1946 

Frequency: 1310 Kc. .Power: 5000 Wts. d.; 5 n. 

Owned By Greater Phoenix Bcstg. Co. 

Address 2727 N. Central 

Tel.: AMherst 4-2148 MBS 

Station Representative Adam Young 

President Sherwood R. Gordon 

General Manager Ray Bluestein 

Exec. Vice Pres Morton J. Wagner 

Station Manager Dwight Case 

Owners of: KSDO, San Diego. 

KHAT-Phoenix-1958 

Frequency: 1480 Kc Power: 500 Watts 

Owned By KHAT Radio Inc. 

Business Address 2714 W. McDowell Rd. 

Tel.: BR 2-2606 Independent 

Sta. Reps Sandeberg-Gates; Weed 

President, Gen. Mgr Ray Odom 

Station Manager J. Thompson 

KHEP-Phoenix-1956 

Frequency: 1280 Kc Power: 1000 Watts, d. 

Owned Grand Canyon Bcstg. Co. 

Address 3883 N. 38th Ave. 

Tel.: AP 8-5555 Independent 

Station Reps Ayers; Allen 

General Mgr John Hoeksema 

Chief Engineer Do:. Bradley 

KIFN-Phoenix-1949 

Frequency: 860 Kc Power: 1000 Watts d. 

Owned-Operated By Western Bcstg. Co. 

Address Box 430 

Tel.: 253-6155 Independent 

Station Representative Harlan Oakes. NTS 

President H. Walker Harrison 

General Manager John K. Redfield 

Chief Engineer Jose O. Armendariz 

K00L-Phoenix-1947 

Frequency: 960 Kc Power: 5000 Watts 

Owned-Operated By KOOL Radio-TV Inc. 

Business-Studio Address 511 W. Adams 

Tel.: BR 1-2345 CBS 

Representative Hollingbery 

Board Chairman Gene Autryr 

President, Gen. Mgr Tom Chauncey 

V. P., Asst. Gen. Mgr Homer Lane 

Sales Manager Pat McCallion 

Program Director Al Taylor 

Promotion, Publicity Dir Thomas L. King 

Chief Engineer Albin Hillstrom 

Owners of: KOOL-TV, Phoenix. 



287 



ARIZONA 



*'#♦>♦*♦♦'♦♦*♦*•'♦»*#»*♦♦'♦**«•♦'♦♦'♦♦*♦♦'♦♦'♦♦'♦♦'♦♦*♦*'♦»*♦♦*#♦'♦♦*#■»'♦«'#♦*♦♦'♦♦'♦♦'♦»'♦♦'»♦*♦*'♦*'♦♦'*♦'♦♦'#♦*♦♦'♦♦*♦♦'♦♦'* 



KOY-Phoenix-1922 

Frequency: 550 Kc . . Powers: 5 Kw. d., 1 Kw. n. 

Owned-Oper. By KOY Bcstg. Co. 

Address 840 N. Central Ave. 

Tel.: 258-8181 ABC 

Representative John Blair 

Pres., Gen. Mgr John L. Hogg 

Comm. Mgr James W. Ross 

Program Dir Jack Williams 

Chief Engineer Edward R. Janney 

KPHO-Phoenix-1940 

Frequency: 910 Xc Power: 5000 Watts 

Owned By Meredith Broadcasting Co. 

Address 631 No. 1st Ave. 

Tel.: AL 8-4511 Independent 

Representative Katz 

V.P. & Gen. Mgr Richard B. Rawls 

Station Mgr Gene Spry 

Commercial Mgr John R. Crowley 

Program Director Larry Burroughs 

Dir. of Promotion Blue Wright 

Director of Engineering. .George McClanathan 
Owners of: KPHO-TV; WHEN-AM-TV, Syracuse; 

WOW-AM-FM-TV, Omaha; KCMO-AM-FM-TV, 

Kansas City, Mo. 

KRIZ-Phoenix-1950 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Radio Denver, Inc. 

Address 2345 Westward Blvd. 

Tel.: AL 4-8436 Independent 

Station Representative Robert Eastman 

Pres., Gen., Manager Richard B. Wheeler 

Commercial, Sales Mgr Warren Maus 

Program Director Ray Durkee 

Publicity Director Gary Seger 

Chief Engineer Joseph Melendrez 

Owners of: KTLN, Denver, Colo. 

KRUX-Phoenix-1946 

Freq.: 1360 Kc. . .Power: 5000 Watts d., 500 n. 

Owned By Bisbee Bcstg. Co. 

Address Coronet Hotel 

Tel.: 258-1551 Independent 

Representative D. F. McGavren Co. 

President Leland S. Bisbee, Jr. 

General, Sta. Manager G. P. Lasley 

Nat'l Sales Mgr James G. Wells 

Local Sales Mgr Robert J. Zimmerman 

Program Director Larry Wright 

Chief Engineer Joe Brandt 

KTAR-Phoenix-1922 

Frequency: 620 Kc Power: 5000 Watts 

Owned-Operated By KTAR Bcstg. Co. 

Business Studio Address. . .1101 North Central 

Tel.: AL 4-4161 NBC 

Representative Avery-Knodel 

Pres.. Station Mgr Richard O. Lewis 

Radio Manager Ray C. Smucker 

Commercial Manager Hayes Stewart 

Program Director Ray Cox 

Sales Prom. Manager Bryan Hickox 

Publicity Director Georgette Wilhite 

Chief Engineer Harold Haughwout 

Owners of: KYUM, Yuma; KYCA, Prescott; KTAR, 
Phoenix. 



KUEQ-Phoenix-1958 

Frequency: 740 Kc Power: 1 Kw., d. 

Owned By Dynamic Communications, Inc. 

Address 3321 N. Central Ave. 

Tel.: CRestwood 9-5577 Independent 

Station Representative Meeker Co. 

President Carson E. Cowherd 

General Manager H. Bader 

Publicity Director Louis Henderson 

Prog. Dir B. McNulty 

KXIV-Phoenix-1960 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Camelback Bcstg., Inc. 

Address 3323 E. Van Buren 

Tel.: BRidge 3-7171 Independent 

President E. J. Churchill 

General, Sta., Manager Sheldon Engel 

Sales Prom. Mgr., Pub. Dir T. M. Churcill 

Commercial Manager Robert Nelson 

Program Superv Earl Baldwin 

Chief Engineer Bob Pond 

KENT-Prescoii-1958 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Kent Radio Bcstg. Co. 

Address 105 S. Cortez 

Tel.: Hickory 5-5757 , KBS 

President, Gen. Mgr William P. Ledbetter 

Commercial Manager Earl O. Marshall 

Sales Promotion Mgr Robert J. Stewart 

Program Director Howard S. Baldwin 

Publicity Director F. Eugene Henderson 

Chief Engineer Dale D. Leitzman 

KHOT-Prescott-1957 

Frequency: 1450 Kc Power: 250 Watts 

Owned Thunderbird Bcstg. Corp. 

Address P. O. Box 151 

Tel.: Hickory 5-5211 Independent 

Sta. Reps Masla; Torbet. Allen & Crane 

President Roy L. Albertson Jr. 

General Manager Warren C. Rashleigh 

Program Director Ralph Eckoff 

Chief Engineer F. E. Brown 

Owners of: KVNA, Flagstaff. 

KYCA-Prescoii-1940 

Frequency: 1490 Kc. .Power: 1 Kw. d., 250 W. n. 

Owned-Oper. By Southwest Bcstg. Co. 

Business-Studio Address. .... .East Gurley St. 

Tel.: Hickory 5-2710 NBC 

Representative Avery-Knodel 

Pres., Gen. Mgr Harold Ratter 

KATO-Safford-1961 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Willard Shoecraft 

Address Town House Motor Hotel 

Tel.: 428-1800 NBC 

Station Representative Avery-Knodel 

Owner, General Mgr Willard Shoecraft 

Station, Commercial Mgr Gene Espinoza 

Program Director Ken Hemmerle 

Chief Engineer Frank C. Hancock 

Owners of: KIKO, Miami, Ariz. 



288 



ARIZONA 



KGLU-Safford-1938 

Frequency: 1480 Ec Power: 1000 Watt* 

Owned-Operated By Gila Bcstg. Co. 

Business-Studio Address 520 Modn St. 

Tel.: 15 Independent 

President Louis F. Long 

KWBY-ScottsdaIe-1956 

Frequency: 1440 Kc Power: 5 Kw. 

Owned Scottsdale Bcstg. Co. 

Address Safari Hotel 

Tel.: WHitney 5-1440 Independent 

Representative Forjoe 

President, Gen. Mgr John C. Cox, Jr. 

Chief Engineer Everet Fruitman 

KVWM-Show Low-1957 

Frequency: 1050 Kc Pewer: 250 Watts 

Owned By S. J. Woodworth 

Address Box 660 

Tel.: 537-2345 . Independent 

Pres. Gen. Mgr., Ch. Eng S. J. Woodworth 

Program Dir Dorothy L. Woodworth 

KHFH-Sierra Vista— 1957 

Frequency: 1420 Kc Power: 1000 Watts 

Owned C. W. Morris 

Address Carmichael at De Palma 

Tel.: Gladstone 8-3379 Independent 

President Carleton W. Morris 

General Mgr John Bonnett, Jr. 

KUPB-Tempe-1960 

Frequency: 1060 Kc Power: 500 Watts 

Owned By Tri-State Broadcasting, Inc. 

Address 1017 N. 3rd St., Phoenix 

Tel.: AL 8-3434 Independent 

Reps Torbet, Allen & Crane; Moore; Masla 

President Wm. H. Clifford 

General Mgr I. L. Lavin 

Station Manager James C. Spero 

Commercial Manager Wallace Imes 

Program Director Frank Pollack 

Chief Engineer Don Jackson 

KYND-Tempe-1960 

Frequency: 1580 Kc Power: 10.000 Watts 

Owned By KYND Corp. 

Address 600 East Gilbert Drive 

President, Gen. Mgr Dick Gilbert 

Comm. Sales Prom. Mgr Stan Worlund 

Program Director Alma Gilbert 

Publicity Director Leona Maggiore 

Chief Engineer Dick Williams 

KZON-Tolleson-1960 

Frequency: 1190 Kc Power: 250 Watts 

Owned By Glendale Bcstg. Co., Inc. 

Address Box 926 

Tel.: AL 4-5088 Independent 

President, General Mgr E. O. Smith 

Station Manager William P. Ledbetter 

Commercial Manager M. Welsh 

Program Director R. J. Stewart 

Publicity Director John E. Smith 

Chief Engineer J. Lapping 



KAIR-Tucson-1957 

Frequency: 1490 Kc Power: 250 Watts 

Owned By KAIR Broadcasting, Inc. 

Address Box 951 

Tel.: MAin 4-0401 Independent 

President Josephine Griffith Maye 

General Manager Thomas Wallace, Jr. 

Commercial Manager Carl Brackett 

Sales Promotion Mgr Al Baldwin 

Program Director Vic Ives 

Chief Engineer John Rogers 

KCEE-Tucson-1958 

Frequency: 790 Kc Power: 1000 Watts d. 

Owned By Assoc. Bcstrs. of Tucson, Inc. 

Address Box 5803 

Tel: MA 2-7788 Independent 

Sta. Representative Forjoe 

President David S. Drubeck 

General, Station Manager Ray Owen 

Commercial Manager Dick Edwards 

Program, Pub. Dir Bob Brown 

Chief Engineer Ed Hepp 

KCOB— Tucson— 1929 

Frequency: 1290 Kc Power: 1000 Watts 

Owned By Canyon State Bcstg. 

Business Address 219 W. Elm St. 

Tel.: MAin 3-4323 Independent 

Station Rep Torbet, Allen & Crane 

President Oscar I. Dodek 

Station Manager Bill Rudd 

Chief Engineer Gerald Walker 

KEVT-Tucson-1953 

Frequency: 690 Kc Power: 250 Watts d. 

Owned-Oper. By Tucson Radio Inc. 

Address 400 N. Shawnee Ave. 

Tel.: MA 4-5588 Independent 

Representative Oakes, Nat. Time Sis., Ochs 

General Mgr., Ch. Eng Peter Trowbridge 

Comm. Mgr Linn Trowbridge 

Program Director Claudio Jininez 

Sales Prom. Mgr Arturo Aguilai 

KFIF-Tucson-1961 

Frequency: 1550 Kc Power: 50 Kw. d. 

Owned By Southwest Bcstg Co. 

Address 248 W. Lester St. 

Tel.: MAin 3-5731 Independent 

Station Representative Spot Time Sales 

General Manager George Bradley 

KMOP-Tucson-1957 

Frequency: 1330 Kc Power: 500 Watts, d. 

Owned Pima Broadcasting Co. 

Address P.O. Box 5084 

Tel.: MAin 3-7501 KBS 

Station Representative Bernard Howard 

President L. B. Clayton 

General, Sta. Mgr K. W. Ferguson 

Commercial Mgr Bob F. Clayton 

Program Dir Rickey Weeks 

Sales Promotion Manager David Button 

Chief Engineer George Ferguson 



289 



ARIZONA 






KOLD-Tucson-1947 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Old Pueblo Bcstg. Co. 

Business Address 115 W. Drachman St. 

Tel.: MA 4-2511 CBS 

Station Representative Hollingbery 

President Tom Chauncey 

V.P., General Manager E. S. Mittendorf 

Commercial Manager Bernie Perlin 

Station, Program Director Joe Crystall 

Publicity Director Jack Trustman 

Chief Engineer Vern Climmiyotti 

Owners of: KOLD-TV. 

KTAN-Tucson-1946 

Freq.: 580 Kc Power: 5 Kw. d., 500 W. n. 

Owned-Operated By Catalina Bcstg. Cc 

Address P. O. Box 2348 

Tel.: MA 2-4664 NBC 

Sta. Reps Gill-Perna; Avery-Knodel 

Pres., Gen. Mgr Harry B. Chambers 

KTKT-Tucson-1949 

Frequency: 990 Kc. .Power: 10 Kw. d., 1 Kw.. n. 

Owned-Operated By Copper State Bcstg. 

Address Arizona Land Title Bldg. 

Tel.: MAin 2-6711 Independent 

Station Representative McGavren Co. 

President Leland Bisbee 

General Manager George P. Lasley 

Station Manager Phil Richardson 

Commercial Manager Ray Tenpenny 

Program Director Louis D. Moorhead 



When You Can Have The Best, 
Why Be Satisfied With Less! 



THE ASSOCIATED PRESS 



Sales Prom. Mgr Jim Wells 

Publicity Director Guy Williams 

Chief Engineer Keith Henson 

KTUC-Tucson-1926 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Tucson Bcstg. Co. 

Address 1511 E. 16th St. 

Tel.: MA 2-3344 ABC 

Representative Radio TV Reps. Inc. 

President, General Mgr C. Van Haaf ten 

Commercial, Sales Prom. Mgr.. . . . .Ben L. Slack 

Program, Pub. Dir Tom Maples 

Chief Engineer Bob Lebsock 

KAKA-Wickenburg-1960 

Frequency: 1250 Kc Power: 500 Watts 

Owned By . . . .Wickenburg Broadcasting Co. 

Address P. O. Box KK 

Tel.: MU 4-2793 Independent 

President & Gen. Mgr P. E. Mullenix 

Chief Engineer Victor Tarbottom 

KWCX-Willcox-1959 

Frequency: 1250 Kc Power: 1,000 Watts 

Owned By Cochise Bcstg. Co. 

Address 488 North Haskell Ave. 

Tel.: DUdley 4-2780 MBS 

General Manager J. T. Lely 

KBLU-Yuma-1959 

Frequency: 1320 Kc Power: 500 Watts 

Owned By Desert Bcstg. Co. 

Address 1320 4th Ave. 

Tel.: SUnset 2-3881 Independent 

Station Rep Grant Webb 

Gen. Mgr., Chief Engineer. .. .Robert W. Crites 

Sales Prom. Mgr., Pub. Dir Dan Clancy 

Program Director Dick Davis 

KOFA-Yuma-1952 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Radio KOFA 

Address P. O. Box 1430 

Tel.: SU 3-8341 MBS-KBS 

President Paul C. Shafer 

KVOY-Yuma-1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Colonial Bcstg. Corp. 

Address .P. O. Box 671 

Tel.: SUnset 2-4321 ABC 

Sta. Representative Radio-TV Reps. 

President Clifford Botway 

General Manager Gene C. Loffler II 

Commercial Manager Rick Martin 

Program Director Bob Nimmo 

Sales Promotion Manager Joe Loffler 

Publicity Director Tom Irey 

Chief Engineer Robert Johnson 

KYUM-Yuma-1945 

Frequency: 560 Kc Power: 1000 Watts 

Owned By KTAR Bcstg. Co. 

Address 1901 First St. 

Tel.: SU 3-3305 NBC 

Sta. Representative Avery-Knodel 

General, Comm. Mgr Hobart E. Lewis 



290 



H Pop.: 1,775,000 

t 



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ARKANSAS 



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Radio Homes: 475,500 £: 
AM Stas. in State: 69 



f$ Families: 500,000 

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KVRC-Arkadelphia-1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. . Arkadelphia Bcitg. Co. 

Business-Studio Address South Third St. 

Tel.: CH 6-4561 KBS 

Gen., Sta. Mgr Bill Deaton 

Chief Engineer John Higgle 

KBTA-Baiesville-1950 

Frequency: 1340 Kc. .Power: 1 Kw. d.,250 W. n. 

Owned White River Valley Bdcsts. Co. 

Address Box 1112 

Tel.: Riverside 3-3861 KBS 

Station Representative George Hopewell 

Gen„ Comm. Manager J. F. Higginbottom 

Sales Prom. Mgr., Pub. Dir. . . . Murray Schroyer 

Program Director Myrline B. Morgan 

Chief Engineer C. Smith 

KBBA— Benton— 1953 

Frequency: 690 Kc Power: 250 Watts, d. 

Owned-Oper. By Benton Bcstg. Service 

Business Address Highway 67-70 

Tel.: SP 8-2690 Independent 

General Manager Lavelle Langley 

Chief Engineer Preston Bridges 

KTCH-Berryville-1958 

Frequency: 1480 Kc Power: 1 Kw; d. 

Owned By Ozark Radio-Equip. Co. 

Address P. O. Box 191 

Tel.: GArfield 3-2148 KBS 

President, Gen. Mgr Ernie Howard 

Chief Engineer Dan Patterson 

KLCN-Blylheville-1922 

Frequency: 910 Kc Power: 5000 Watts d. 

Owned-Operated By Harold L. Sudbury 

Address Sudbury Bldg., Main St. 

Tel.: POplar 2-2093 Independent 

Station Representative John E. Pearson 

President, General Mgr Harold L. Sudbury 

Sales Prom., Pub. Dir J. T. Sudbury 

Chief Engineer Joe Nearns 

KBRI— Brinkley— 1959 

Frequency: 1570 Kc Power: 250 Watts 

Owned By Tri-County Bcstg. Co. 

Address 212 West Cedar St. 

Tel.: 308 KBS 

Newspaper Affiliation Brinkley Argus 

President Mason W. Clifton 

Gen. Commercial Manager W. Hi Mayo 

Chief Engineer Edward Travis 

KAMD-Camden-1946 

Freq.: 910 Kc Power: 1 Kw. d., 500 W. n. 

Owned-Operated By Camden Radio Inc. 

Address P. O. Box 5859 

Tel.: TE 6-5091 KBS. MBS 



President Walter E. Hussman 

Station Director Donald Cathey 

Program Director Cal Carter 

Chief Engineer Herb Daily 

KLYR-Clarksville-1957 

Frequency: 1360 Kc Power: 500 Watts 

Owned By Clarksville Radio Broadcasters 

Business Address P. O. Box 489 

Tel.: PLeasant 4-3092 Independent 

Gen. Sta. Chg. Eng Roy Forrester 

KC0N— Conway— 1950 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Conway Bcstg. Co. 

Address ASTC Campus 

Tel.: 189 KBS 

Gen. Mgr James E. Clayton 

Program Dir S. F. Morehead 

Chief Engineer Edwin McClendon 

KVEE-Conway-1961 

Frequency: 1330 Kc Power: 500 Watts 

Owned By Central Arkansas Bcstrs. 

Address Box 462 

Tel.: FAirview 9-3819 Independent 

President J. C. Willis 

General, Sta. Manager Carlston Berry 

Prog. Dir., Chief Eng Henry C. Wells 

Owners of: KVOM, Morrilton, Ark. 

KCCB— Corning— 1959 

Frequency: 1260 Kc Power: 500 Wts, d. 

Owned By Eulis W. Cochran 

Address 434 W. 2nd Street 

Tel.: ULster 7-2261 KBS 

General, Comm. Mgr James Reedy 

Chief Engineer Edward Travis 

KAGH-Crosseii-1952 

Frequency: 800 Kc Power: 250 Watts, d. 

Owned-Operated By Radio KAGH 

Address 900 Main 

TeL: FO 4-2181 KBS 

Representatives Clyde Melville & Hopewell 

General Mgr Julian Haas 

Chief Engineer Preston Derryberry 

KDQN-DeQueen-1956 

Frequency: 1390 Kc Power: 500 Watts, d. 

Owned Radio De Queen 

Address 419 S. Fourth St. 

Tel.: JU 4-2446 Independent 

General, Comm. Mgr A. Sizemore 

Chief Engineer R. McKeever 

KDMS— El Dorado— 1950 

Frequency: 1290 Kc Power: 5000 Watts d. 

Owned-Oper. By El Dorado Bcstg. Co. 

Address 208 N. Cleveland 

Tel.: UN 3-5121 Independent 

General Manager J. A. West, Jr. 

Chief Engineer Bob Russell 



291 



ARKANSAS 

KELD-E1 Dorado-1935 

Frequency: 1400 Kc. .Power: 1 Kw. d.,250 W. n. 
Owned-Operated By, .Radio Enterprises, Inc. 

Business-Studio Address . . . Radio Center Bldg. 

Tel.: UN 3-6126 CBS 

Representative Walker-Rawalt 

Pres., Gen. Mgr.. W. N. McKinney 

Comm. Mgr., Sales Prom. Mgr Joe Duerson 

Chief Engineer Troy B. Eddins 

KFAY— Fayetteville— 1957 

Frequency: 1250 Kc Power: 1 Kw. d. 

Owned By H. Weldon Stamps 

Address Lewis Ave. at Highway 16 

Tel.: Hlllcrest 2-9859 Independent 

Station Representative John E. Pearson 

General, Sta. Manager H. Weldon Stamps 

Commercial Manager Robert Medley 

Program Director Mildred Stamps 

Chief Engineer Randall Caselman 

KHOG-Fayetieville-1946 

Frequency: 1440 Kc Power: 1,000 Watts 

Owned-Oper. By. . . Fayette vllle Bcstg. Co., Inc. 
Business-Studio Address. . .103 West Mountain 

TeL: HI 2-2322 Independent 

Station Representative Walker-Rawalt 

General Manager Ed Gideon 

Program Director Dave Bledsoe 

Chief Engineer Harold Lindsey 

KBJT-Fordyce-1959 

Frequency: 1570 Kc Power: 250 Watts, d. 

Owned By KBJT, Inc. 

Address Box 628 

Tel.: 1570 KBS 

Owners: Mack & Jesse Smith 

Station Manager J. Bagwell 

KXJK-Forresi City— 1949 

Frequency: 950 Kc Power: 5000 Watts, d. 

Owned By Forrest City Bcstg. Co., Inc. 

Address Natl. Bank Bldg. 

TeL: ME 3-1252 BBS 

Representative Bum-Smith 

Gen., Sta. Mgr William Fogg 

Chief Engineer Walter Smith, Jr. 

KFPW— Fort Smith— 1930 

Frequency: 1230 Kc Power: 250 Watts 

Owned By KFPW Bcstg. Co. 

Business Address 2415 N. Albert Pike 

TeL: SU 3-4105 CBS 

Station Rep Gill-Perna 

Gen. Sta. Manager Joe Roppolo 

Comm. Manager Jack Freeze 

Chief Engineer D. Sanders 

KFSA— Fori Smith— 1947 

Frequency: 950 Kc. .Power: 1 Kw. d., 500 W. n. 

Owned By Fort Smith Bsctg. Co. 

Address 1016 Rogers Ave. 

TeL: SU 2-9125 ABC 

Newspaper Affiliation Times Record 

Station Rep Venard, Rintoul & McConnell 



♦'♦♦'♦♦*♦♦•♦♦'♦♦'♦♦*♦♦'♦♦'♦.%'♦♦'»*'♦♦'♦♦'♦»•»**♦♦>♦*♦♦'♦♦>♦'♦♦>*'♦**♦♦'♦♦*♦♦'♦♦'♦♦'♦*•♦ 

President Donald W. Reynolds 

General Manager Gene Reynolds 

Comm. Manager Edwin P. Hicks 

Program Director John Candler 

Sales Prom. Manager Emma Cox 

Chief Engineer Willard Matten 

Owners of: KOKL, Okmulgee; KORK, Las Vegas; 
KFSA-TV, KGNS-TV, Laredo; KFOY-TV, Hot 
Springs; KOLD-TV, Reno; KLRJ-TV, Las Vegas; 
KBRS, Springdale, Ark. 

KTCS-FortSmiih-1956 

Frequency: 1410 Kc Power: 500 Watts d. 

Owned By United Bcstg Co. 

Business Address 4120 Towson Ave. 

TeL: Mission 6-1611 MBS-KBS 

Station Representative John E. Pearson 

President Chas. Fite 

General, Sta. Mgr Thomas L. Fite 

Commercial Manager Bill Harper 

Chief Engineer Bill Grauley 

KWHH-Fi Smilh-1947 

Frequency: 1320 Kc Power: 5000 Watts 

Owned-Operated By.KWHN Bcstg. Co., Inc. 

Address 421 Garrison Ave. 

TeL: SU 3-8967 Independent 

Station Rep Masla Associates 

President M. Bershof 

Sect. & Gen. Mgr J. H. Friedman 

Station Mgr Glenn A. O'Neal 

Chief Engineer Raymond Armstrong 

KHOZ-Harrison-1946 

Frequency: 900 Kc Power: 1000 Watts, d. 

Owned-Operated by Harrison Bcstg. Corp. 

Address P. O. Box 120 

TeL: EMpire 5-2301 KBS 

Station Representative Walker-Rawalt 

Gen. Mgr Robert S. Wheeler, Jr. 

Sta., Comm. Mgr Everett Horton 

Prom. Mgr Marc Williams 

Chief Engineer Carl Martin 

KFFA-Helena-1941 

Frequency: 1360 Kc Power: 1,000 Watts 

Owned-Operated By Helena Bcstg. Co. 

Address 215 York St. 

TeL: HI 4-2361 MBS 

President Sam W. Anderson 

Commercial Manager Wendell Atchison 

Publicity, Prom. Director Katherine M. Kizer 

Program Director Bill Holland 

Chief Engineer Earl Hodges 

KXAR-Hope-1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Hope Bcstg. Co. 

Address P. O. Box 138 

TeL: PRospect 7-3601 KBS 

Newspaper Affiliation Hope Star 

President A. H. Washburn 

Station Manager Haskell Jones 

Commercial Manager R. M. Jones 

Publicity Director Nancy Cross 

Chief Engineer Norman W. Bradford 

292 



K<M><Mt.<M><M><M><M><M'> 



|VV#V#V'^>V'»V*V»V**>*>V#*>V**< 



.ARKANSAS 



KAAB-Hot Springs— 1941 

Freq.: 1340 Kc. .Power: 500 W. d., 250 W. n. 

Owned-Operated By Phoenix Co. 

Address Malco Thea. Bldg. 

Tel.: NAtional 4-3193 CBS-ABC 

Station Reps Bolles; Melville; Beaver 

President, Gen. Mgr Harmon I. Mosely II 

Station, Commercial Mgr C. J. Dickson 

Sales Prom. Manager M. Janet Mozrall 

Program Director Shila Moseley 

Chief Engineer H. I. Watts 



KBHS— Hot Springs— 1953 

Frequency: 590 Kc Power: 5000 Watts a. 

Owned-Oper. By Resort Bdcitg. Co., !me. 

Address 113 Third It. 

Tel.: NA 3-6661 KBS 

Sta. Rep Clark 

President A. M. McGregor 

V.P.. General Mgr Gene Kelley 

Commercial Manager Ed Appier 

Program Director Jim Henderson 

Publicity Director Douglas H. Warren 

Chief Engineer Clint Norman 

KZNG— Hot Springs— 1953 

Frequency: 1470 Kc Power: 1000 Watts d. 

Owned By George T. Hernreich 

Address 1011 Central 

Tel.: NA 4-3313 Independent 

Station Representative Gill-Perna 

President George T. Hernreich 

Gen. Sta. Manager Stan Morris 

Comm. Prom. Mgr Hank Sanders 

Publicity Director Haines Hower 

Program Director Ken Reppo 

Chief Engineer R. G. King 

Owners of: KFPW, Ft. Smith, Ark. 

KBTM— Jonesboro— 1930 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Patteson Brothers 

Address 603 Madison 

Tel.: WE 5-5597 MBS-KBS 

General Manager Alan Patteson, Jr. 

Sta. Mgr Clarence Adams 

Chief Engineer Norman Bowman 

KNEA— Jonesboro— 1950 

Frequency: 970 Kc Power: 1000 Watts a. 

Owned-Operated By Radio Jonesboro, Inc. 

Address. Citizens Bank Bldg. 

Tel.: WE 2-8361 Independent 

Station Reps Gill-Perna; Beaver 

President Ernest Farabee 

Gen., Sta. Mgr Deloss Walker 

Chief Engineer Harold Baker 

K A J I— Little Rock— 1927 

Freq.: 1250 Kc Power: 1 Kw. d., 500 w n. 



Owned-Oper. By Helmar, Inc. 

Address P. O. Box 3099 

Tel.: FR 2-0166 Independent 

Station Representative Hollingbery 

President Michael J. Heller 

Chief Engineer E. K. Bogue 

KARK-Liitle Rock-1928 

Frequency: 920 Kc Power: 5000 Watts 

Owned-Oper. By. .Arkansas Radio & Equip. Co. 

Address 10th & Spring Sts. 

Tel.: FR 6-2481 .' NBC 

Representative Edward Perry 

President T. K. Barton 

Exec. Vice President Douglas Romine 

Director of Sales Lee Bryant 

Program Director Harris Owen 

Promotion, Publicity Mgr. . . . Shirley R. Kennedy 

Chief Engineer Dan Winn 

Owners of: KARK-TV, Little Rock. 

KLRA-LitileRock-1926 

Freq.: 1010 Kc Power: 10 Kw. d., 5 Kw. n. 

Ownjed-Operated By KLRA, Inc. 

Business-Studio Address Box 550 

Tel.: FRanklin 5-7319 Independent 

Station Representative Weed Radio 

President, General Manager Leonard Coe 

Program Director Mary Heffington 

Sales Prom., Pub. Director Anne Lumpkin 

Chief Engineer Blonde Perry 

KOKY-LitileRock-1956 

Frequency: 1440 Kc Power: 5000 Watts d. 

Owned By McLendon Little Rock Bcstg. Co. 

Address P. O. Box 1956 

Tel.: FR 2-0391 Independent 

Representative John E. Pearson 

Pres., Gen. Mgr John M. McLendon 

Station Manager O. M. Teate 

KTHS-LiiileRock-1924 

Frequency: 1090 Kc Power: 50,000 Watts 

Owned-Oper Radio Bcstg., Inc. 

Business-Studio Address 8th & Izard 

Tel.: FR 4-3764 CBS 

Newspaper Affil Shreveport Times 

Representative Christal 

President W. H. Bronsen 

Gen., Sta. Manager B. G. Robertson 

Comm. Manager Robert Riley 

Sales Prom. Mgr., Pub. Dir John Belf ord 

Program Director Robert L. Hicks 

Chief Engineer Cecil L. Suitt 

KVLC— Little Rock— 1947 

Frequency: 1050 Kc Power: 1000 Watts 

Owned By Victor Bcstg. Co. 

Address 4015 West Capitol 

Tel.: MOhawk 6-2821 MBS 

Station Rep Raymer 

President Joseph Trantino 

Gen., Sta. Mgr Henry H. Steele 

Commercial Manager Russell Skyrmes 

Program Director Earl Davis 

Chief Engineer Ken Bogue 



293 



HlVllHIiJHJ ♦ ♦♦♦♦♦♦*♦♦ ****** *♦'♦♦'♦♦'♦♦*♦♦'♦♦'♦♦'♦♦'♦♦'♦♦*♦♦♦♦*♦♦'♦*'♦♦'♦♦'♦♦*♦♦♦♦'♦♦'♦♦*♦♦'♦♦>♦'♦♦'♦♦'♦♦'♦ ♦'♦♦'♦♦'♦♦'♦♦*♦♦'♦♦•♦♦*♦♦'»♦'♦♦'♦♦'♦♦'♦♦'♦♦*♦♦*♦♦•♦ 



KVMA-Magnolia-1948 

Frequency: 630 Kc Power: 1000 Watts d. 

Owned-Oper. By Magnolia Bcstg. Co. 

Business-Studio Address.. 212 N. Jefferson St. 

Tel.: CE 4-5862 MBS 

Representative John E. Pearson 

President Dr. J. F. Rushton 

Gen. Mgr William M. Bigley 

Chief Engineer. Clyde Chaffin 

KBOK-Malvern-1951 

Frequency: 1310 Kc Power: 1000 Watts d. 

Owned-Operated By Malvern Bcstg. Co. 

Address Highway 270 West 

Tel.: ED 2-6981 KBS 

Representative Melville 

Pres., Gen. Mgr Kermit L. Richardson 

Commercial Manager W. D. Stroud 

Chief Engineer Robert Padgett 

KPCA-MarkedTree-1956 

Frequency: 1580 Kc Power: 250 Watts, d. 

Owned By Poinsett County Radio Bcstg. 

Address Box 17 

Tel.: 1580 Independent 

Station Representative Continental 

General Manager De Witt Waites 

Program Director Gene Hood 

Publicity Director Marilyn Sheldon 

Chief Engineer Mack Howerton 

KVSA-McGehee-1953 

Frequency: 1220 Kc Power: 1000 Watts d. 

Owned-Oper. By ... S. E. Arkansas Bcstrs. Inc. 

Address U. S. Highway 65 

Tel.: CA 2-4200 KBS 

Pres., Gen. Mgr Abbott F. Kinney 

Commercial Mgr Mrs. M. F. Kinney 

Program Director Herschell E. Parent 

Chief Engineer James S. Hunt 

KENA-Mena-1951 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By KEN A Bcstg. Co. 

Address S. Reine St. 

Tel.: 1450 Independent 

Owner E. M. Hoge 

Comm. Mgr Bill Hughes 

Program Dir Marjorie Brink 

Chief Engineer Wayne Ramsey 

KHBM-Moniicello-1955 

Frequency: 1430 Kc Power: 1 Kw. d. 

Owned-Operated By Baker Bcstg. Co. 

Address Box 446 

Tel.: EMpire 7-5136 KBS 

Station Reps Hopewell; Beaver 

General, Station Mgr Keith Baker 

Publicity Director Evelyn H. Baker 

Chief Engineer Al Cooper 

KVOM-Morrilion-1952 

Frequency: 800 Kc Power: 250 Watts d. 

Owned By J. C. Willis 

Address P. O. Box 541 



Tel.: FL 4-2484 KBS 

President, General Manager J. C. Willis 

Comm. Manager Gene Cooper 

Prog. Dir., Chief Eng Hugh C. Jones 

K T L 0— Mountain Home— 1953 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By. .Mountain Home Bcstg. Corp. 

Address Hwy 5, N. 

Tel.: 1490 KBS 

President, General Mgr A. Strickles 

Station Manager, Ch. Eng K. Wilkins 

Commercial Mgr L. E. Cranor 

KBHC-Nashville-1959 

Frequency: 1260 Kc Power: 500 Watts 

Owned By Robert G. McKeever 

Address P.O. Box 236 

Tel.: 746 Independent 

General Manager R. G. McKeever 

Station Comm. Mgr Glen D. Hammons 

Program Dir Ina Hammons 

Chief Engineer '. J. Bollinger 

Owners of: KDQN, De Queen. 

KNBY-Newpori-1949 

Frequency: 1280 Kc Power: 1000 Watts d. 

Owned-Operated By Newport Bcstg. Co. 

Address Box 218 

Tel.: JA 3-5891 Independent 

President Harold Sudbury 

General, Station Manager Gene Howe 

Program Director Jerry Grojean 

Chief Enginer J. Long 

KDXE-N. Little Rock-1957 

Frequency: 1380 Kc Power: 1 Kw. 

Owned By Sim C. Callon 

Address Box 3623 

Tel.: MO 4-3600 ABC-KBS 

General Manager Wally Hoy 

Station Manager Bill Campbell 

Commercial Mgr A. E. Shirey 

Publicity Mgr Bill Dixon 

Chief Engineer Les Baden 

KXLR-N. Little Rock-1946 

Frequency: 1150 Kc.. .Power: 5 Kw. d., 1 Kw. n. 

Owned-Operated By Arkansas Bcstg., Inc. 

Address P. O. Box 89 

Tel.: FR 2-2155 Independent 

Sta. Representative Boiling 

President J. Sanders 

General Manager Ray Nichols 

KOSE-Osceola-1949 

Frequency: 860 Kc Power: 1000 Watts d. 

Owned-Oper. By Osceola Bcstg. Corp. 

Business Address P. O. Box 311 

Tel.: LO 3-2641 KBS 

General, Station Manager Don Whitney 

KDRS-Paragould-1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Progressive Bcstg. Co. 

Business Address Box 491 



294 



-♦*♦♦*♦♦*♦♦'♦♦*♦♦>♦*♦ 

Tel.: CE 6-7627 KBS 

General Manager Ted Rand 

Business Manager T. M. Self 

Commercial Manager Doyne F. Bate man 

Program Dir Wilma Wheelis 

Chief Engineer Gene Boucher 

KCCL-Paris-1959 

Frequency: 1460 Kc Power: 500 Watts, d. 

Owned By Logan Cty. Bcstg. 

Address Box 432 

Tel.: 100 Independent 

President, General Mgr Gordon Hixson 

Station Manager C. Crismon 

KADL-PineBluff-1960 

Frequency: 1270 Kc Power: 5 Kw. 

Owned By Jefferson County Broadcasting 

Address P. O. Box 1944 

Tel.: JE 5-1270 Independent 

General Mgr A. M. Smith 

Station & Comm. Mgr Chester Pierce 

KCLA-Pine Bluff— 1947 

Frequency: 1400 Kc. .Power: 1 Kw. d„ 250 W. n. 
Owned-Oper. By... Radio Engineering Service 

Business-Studio Address 2900 W. 28th Ave. 

Tel.: JE 5-1241 Independent 

Station Representative George Hopewell 

General, Station Mgr Kenneth Kesterson 

Commercial Manager Dave Wallis 

Prog.; Ch. Eng Charles Penix 

KOTN-PineBluff-1934 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Joellen Bcstg. 

Address Box 957 

Tel.: JE 4-8732 Independent 

Station Representative Spot Time Sales 

Pres W. J. Dean 

General, Sta. Manager D. Jacobson 

Program Director Dave Carrico 

Chief Engineer R. D. Robinson 

KPBA-PineBluff-1957 

Frequency: 1590 Kc Power: 1 Kw. d. 

Owned-Operated By Radio Pine Bluff, Inc. 

Address 1607 W. 6th St. 

Tel.: JE 4-1523 Independent 

Station Representative Gene Bolles Co. 

President W. L. Kent 

Gen., Sta. Mgr Howard M. Peters 

Chief Engineer Robert N. Meador 

K P C— Pocahontas— 1950 

Frequency: 1420 Kc Power: 1,000 Watts d. 

Owned-Operated By. . .Pocahontas Radio, Inc. 

Address P. O. Box 250 

Tel.: TW 2-5234 KBS 

General Mgr Adrian L. White 

Sales Mgr Virgil Pace 

KTPA— Prescoll— 1959 

Frequency: 1370 Kc Power: 500 Watts d. 

Owned By Cochran & Cochran Bcstg. Co. 

Address Broadway Hotel 



ARKANSAS 

Tel.: TU 7-2638 KBS 

President E. W. Cochran 

General Manager R. Cochran 

Chief Engineer B. DeMay 

Owners of: KCCB, Corning; KCCL., Paris. 

KAMO-Bogers-1954 

Ferquency: 1390 Kc Power: 1000 Watts 

Owned KAMO. Inc. 

Business Address. . .American Natl. Bank Bldg. 

Tel.: MElrose 6-4611 Independent 

Station Rep .'Walker-Rawalt 

Pres., Gen. Mgr G. Don Thompson 

Sta., Comm. Mgr W. E. Dacus 

KXRJ-Bussellville-1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By C. R. Home 

Address Second & Boulder Sts. 

Tel.: Woodlawn 7-1299 KBS 

President, Gen. Mgr .C. R. Home 

Station Manager L. L. Bryan 

Commercial Mgr B. J. Dunn 

Sales Promotion Manager Mike Home 

Program Dir Betty J. Kelley 

Chief Engineer William C. McKenney 

Owners of: KWCB, Searcy. 

KWCB-Searcy-1951 

Frequency: 1300 Kc. ... .Power: 1000 Watts d. 

Owned By White County Bcstg. Co. 

Address P. O. Box 95 

Tel.: 1281 KBS 

General Mgr Don P. Jones 

KU0A— Siloam Springs— 1923 

Frequency: 1290 Kc Power: 5,000 Watts a* 

Owned-Operated By KUOA, Inc. 

Business-Studio Address Siloam Springs 

Tel.: 524-3154 MBS-KBS 

Station Representative. . .Devney Organization 

President John E. Brown, Jr. 

Gen. Mgr., Ch. Eng Cecil Smith 

Program Director Ralph Kennedy, Jr. 

Commercial Mgr Jeryl E. Anderson 

K B R S— Springdale— 1949 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. . .Northwest Ark. Bcstg. & TV Co. 

Address P.O. Box 591 

Tel.: PLeasant 1-4675 ABC 

Newspaper Affiliation. . . .Southwest American 

President Donald W. Reynolds 

General Manager Phil H. Phillips 

Commercial Manager Curtis C. Hornor, Jr. 

Program Director Jim G. Wilkerson 

Chief Engineer Charles Doyle 

KWAK-Siuiigari-1948 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Stuttgart Bcstg. Corp. 

Business Address P.O. Box 271 

Tel.: WA 2-5212 Independent 

Gen. Manager Melvin P. Spasm 

Station Mgr June S. Spaan 

Chtef Engineer C. R. Sandine 



295 



1 





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Good Music* rings up sales 

in Southern California 
over KFAG am and KFAC fm 

*two stations for the one price 

AM-FM 




The Music Stations for Southern California 
24-hour simultaneous AM-FM at one low cost 

Represented by The Boiling Company, Inc. 



RUDENTIAL SQUARE • LOS ANGELES 



KOSY-Texarkana-1951 

Freq,: 790 Kc Power: 1 Iw. cL 500 w. n. 

Owned-Operat#d By Gateway Bcstg. Co. 

Address P.O. Box 1318 

TeL: 22-3771 CBS 

Representative Pearson 

Gen. Manager Tom E. Dillahunty 

KFDF-VanBuren-1958 

Frequency: 1580 Kc Power: 1000 Watt, d. 

Owned By Broadcasters, Inc. 

Address P.O. Box 550 

Tel.: GRanite 4-6811 Independent 

President H. R. Fischer 

KRLW-Walnui Ridge— 1951 

Frequency: 1320 Kc Power: 1000 Watte d. 

Owned-Oper. By Lawrence Cty. Bcstg. Co. 

Address P.O. Box 30 

Tel.: TUrner 4-3131 KBS 

Gen. Mgr Win. H, Cate 



:::::::::::::: ARKANSAS-CALIFORNIA 

KWRF-Warren-1953 

Frequency: 860 Kc Power: 250 Watts d. 

Owned By Pines Broadcasting Co. 

Address Box 480 

Tel.: CA 6-2653 KBS 

Representative Hopewell 

President, Gen. Manager Weldon Sledge 

Station Coram. Manager BUI Wells 



KWYH-Wynne-1956 

Frequency: 1400 Kc. .Power: 1 Kw. d., 250 W. n. 

Owned E. Arkansas Bcstrs, Inc. 

Address Highway 1 N. 

Tel.: BE 8-4141 KBS 

Gen., Sta. Mgr Raymond O. Raley 

Program Director Larry Futrell 

Publicity Director Onalee Brawner 

Chief Engineer Art Rogers 



V#*V*V*V»V»V*VV*<.VV#*V» ♦♦'♦♦'♦♦>♦•♦♦♦♦ ♦♦ ♦♦♦♦♦♦♦♦♦♦♦♦♦♦« 



♦,.«,».,w,»..w,«. # .»,w J ».,.» > ». > ». < »».^**,»..». # »» > ...»-. # ». > ». ♦»,»*,»♦,»♦,»♦,»«.» 



Pop.: 16,300,000 
Families: 5,321,000 



CALIFORNIA 



Radio Homes: 5,103,500 
AMStas. inState: 194 



8 



KCNO-Aliuras-1951 

Frequency: 570 Kc Power: 5000 Watts d. 

Owned-Operated By R. W. Hansen 

Address P. O. Box 1358 

TeL: 2531 Independent 

Representative Tracy Moore 

President R. W. Hansen 

St. Mgr., Chief Engineer Paul Savercool 

Commercial Manager Don Bowden 

Sales Prom. Mgr., Prog. Dir Ralph Baird 

KEZY-Anaheim-1959 

Frequency: 1190 Kc Power: 1000 Watts 

Owned By Radio Orange Cty, Inc. 

Address Disneyland Hotel 

Tel.: PRospect 4-5170 Independent 

Sta. Reps Masla; Torbet, Allen & Crane 

President, Gen. Mgr Cliff Gill 

Commercial Manager Ira Laufer 

Station Manager Dan Russell 

Program Director John Gunn 

KP0N— Anderson— 1959 

Frequency: 1580 Kc Power: 1000 Watts 

Owned By Big Four Bcstg. 

Address White City Shopping Center 

Tel.: EM 5-2711 Independent 

General Manager R. Golden 

KAVR-Apple Valley— 1954 

Frequency: 960 Kc Power: 5 Iw. d. 

Owned Apple Valley Bcstg. Co. 

Address P.O. Box 1 

Tel.: CH 7-7251 Independent 

Representative Torbet, Allen & Crane 

President Newton T. 



General, Sta. Mgr Paul F. Klrkpatrlck 

Commercial Mgr Robert Gadbois 

Program Dir Lou Rossi 

Chief Engineer Dean Kiner 

KENL— Areata— 1956 

Frequency: 1340 Kc Power: 250 Watts 

Owned Humboldt Bcstrs. 

Address KENL Bldg. 

TeL: VA 2*2941 Independent 

Sta. Representative Sandeberg-Gates 

Pros., Gen. Mgr Mel Marshall 

Chief Engineer H. Bender, Jr. 

KAHI-Auburn-1957 

Frequency: 950 Kc Power: 1000 Watts 

Owned By Don C. Reeves 

Address Box 950 

Tel.: TU 5-5636 KBS 

Sta. Representative Ayers 

President, Ch. Eng Don C. Reeves 

General, Comm. Mgr Gene Ragle 

Program Dir Wes Meyers 

Sales Promo. Mgr Bill Foster 

KBIG-Avalon-1952 

Frequency: 740 Kc Power: 10,000 Watts 

Owned-Operated By John Poole Bcstg. Co. 

Address 8540 Sunset Blvd., Los Angeles 29 

TeL: HO 3-3205 Independent 

Representative Weed 

President, Gen. Mgr John Poole 

Sta. Promo. Publicity Dir R. J. McAndrews 

Oper. Progra m Dir Alan Lister 

Chief Engineer Beull Dalton 

Owners of: KBIC-TV, Los Angeles. 



297 



CALIFORNIA 

KAFY-Bakersfield-1946 

Frequency: 550 Kc Power: 1000 Watte 

Owned By. Tullis & Hearne, Inc. 

Address P.O. Box 6128 

Tel.: Empire 6-441 1 Independent 

Station Representative Robert Eastman 

President Howard Tullis 

Gen. Mgr Paul Battlsti 

Program Director Al Anthony 

Chief Engineer Robert E. Magg 

Owners of: KFXM, San Bernardino; KDEO, San 
Diego. 

K B I S— Bakersf ield— 1950 

Frequency: 970 Kc Power: 1000 Watts 

Owned Eastern Qectrosonic Industries 

Address 2013 Chester Ave. 

Tel.: FAirview 4-6093 Independent 

General Manager C. R. Christianson 

Chief Engineer Leon K. Jones 

KERN-Bakersfield-1932 

Frequency: 1410 Kc Power: 1000 Watts 

Owned-Oper. By McClatchy Newspapers 

Business Address 1535 17th St. 

Tel.: FA 5-7475 CBS 

Representative Paul H. Ray mer 

President Eleanor McClatchy 

Sta. Mgr. Tom Flynn 

Chief Engineer Don Gatz 

KGEE-Bakersfield-1946 

Frequency: 1230 Kc Power: 250 Watt* 

Owned By KGEE, Inc. 

Address El Tejon Hotel 

Tel.: FA 7-3587 NBC 

Sta. Reps Sandber g-Gates 

Gen. Mgr., Ch. Eng C. D. Hammond 

Commercial Mgr R. Tuten 

Program Dir V. Jones 

KLYD-Bakersfield-1958 

Frequency: 1350 Kc Power: 1000 Watts;d. 

Owned By Kern County Bdstg. Co. 

Business Address 2831 Eye St. 

Tel.: FAirview 7-7511 Independent 

Station Representative Hollingbery 

President, Gen. Mgr Edward E. Urner 

Commercial Mgr William Walker 

Station Manager Dave Maxwell 

Chief Engineer Vernon G. Tucker 

Owners of: KLYD-TV. 

KPMC-Bakersfield-1932 

Frequency: 1560 Kc Power: 10,000 Watts 

Owned-Oper. By Pioneer Mercantile Co. 

Address P.O. Box 1709 

Tel.: FA 7-5121 ABC 

Sta. Reps Torbet, A. & C; Moore 

President F. G. R. Schamblin 

Station Manager L. A. Schamblin 

Comm. Mgr Paul R. Btormann 

Chief Eng Leo P. JarvU 



KUZZ-Bakersfield-1958 

Frequency: 800 Kc Power: 250 Watts; d. 

Owned By Valley Bcstg. Co. 

Address 910 Chester 

Tel.: FAirview 7-4401 Independent 

President, Gen. Mgr Herb Henson 

Program Director Larry Daniels 

KWAC-Bakersfield-1955 

Frequency: 1490 Kc. .Power: 1 Kw. d., 250 W n. 

Owned KMAP, Inc. 

Address 1330 Chester Ave. 

Tel.: FA 7-9711 Independent 

Station Reps Masla; Torbet, Allen & Crane 

Pres., Gen. Mgr Gordon B. Sherwood, Jr. 

Comm., Sales Prom. Mgr Ed Hopple 

Program Director Dan Gates 

KPAS— Banning— 1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned .Stevens Bcstg. Inc. 

Address 4425 W. Ramsey St. 

Tel.: VI 9-4557 Independent 

President Calvin Jasshon 

General Manager R. Leach 

Chief Engineer J. Ledbetter 

KI0T— Barsiow— 1960 

Frequency: 1310 Kc Power: 500 Watts d. 

Owned By Beam Broadcasting Co., Inc. 

Address 850 E. Williams 

Tel.: CLinton 6-2175 Independent 

President, Gen. Mgr Henry R. Phipps 

Commercial Mgr James King 

Program Dir George Norvell 

Sales Promo. Mgr Jerry Lee 

Publicity Dir Earline Somner 

Chief Engineer Larry Payne 

KWTC-Barsiow-1947 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By.Mojave Valley Bcstg. Co. 

Address Box 697 

Tel.: CLinton 6-3511 MBS 

Station Representative John E. Pearson Co. 

Pres., Gen. Mgr W. T. Brown 

Chief Engineer Bill Schultz 

KRE-Berkeley-1923 

Frequency: 1440 Kc Power: 250 Watts 

Owned-Oper. By Central Calif. Bcstrs., Inc 

Address 601 Ashby Avenue 

Tel.: THornwall 8-7715 Independent 

General Mgr Arthur Westlund 

Sta. Mgr Don Hambly 

Prog. Dir.. Les Avery 

Chief Engineer Robert I. Sampson 

KOWL-Bijou-1956 

Frequency: 1490 Kc Power: 250 Watts 

Owned . . Tahoe Broadcasters, Lake Tahoe, Inc. 

Address Box 132, Stateline, Calif. 

Tel.: LUdlow 8-6681 Independent 

Station Rep John E. Pearson 

298 



♦^♦^^♦^♦^^♦^^^♦^♦.♦^♦^♦♦^^.♦♦.♦♦.♦♦.♦♦.^ CALIFORNIA 



President Ed J. Freeh 

Station Manager John J. Murphy 

Chief Engineer Ken Cayton 

KIBS— Bishop— 1953 

Frequency: 1230 Kc. .Power: 1 Kw. d.,250 W. n. 

Owned Southeastern Sierra Bcstg. Corp. 

Address Box 757 

Tel.: Upton 2-4411 ABC, KBS 

President, Gen. Mgr R. S. Deming 

Station Mgr., Chief Eng Elwayne Clement 

Sales Prom. Mgr., Pub. Dir John Hemler 

KYOR-Blythe-1947 

Frequency: 1450 Kc Power: 250 Watts 

Owned By KYOR, Inc. 

Address Box 668 

Tel.: 242 MBS 

Representative John E. Pearson 

President T. E. Foster 

General, Station Manager Robert Roddy 

Station Mgr Marlin A. Saline 

Commercial Mgr William Gebeau 

Prog. Dir., Chief Eng Charles C. Bolland 

Publicity Director Al Guthrie 

KROP-Brawley-1946 

Frequency: 1300 Kc 1000 Watts d., 500 n. 

Owned By KROP, Inc. 

Address P.O. Box 238 

Tel.: 1300 Independent 

General Manager Harry Packard 

Program Dir Bill Gebeau 

Chief Engineer Dave Matton 

Owners of: KPRO, Riverside; KREO, Indio; KYOR, 
Blythe. 

KBLA-Burbank-1952 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By G. E. Cameron 

Address 11516 Oxnard St., N. Hollywood 

Tel.: POplar 2-1 195 Independent 

Station Representative Sandeberg-Gates 

General Mgr Skip Lawson 

Chief Engineer William Dorroh 

KRML-Carmel-1957 

Frequency: 1410 Kc Power: 500 Watts; d. 

Owned By Carmel Bcstg. 

Address Route 2, Box 552 

Tel.: MAyfair 4-1215 Independent 

Station Representative Boiling 

President, Gen. Mgr Sam S. Smith 

Station Manager Beryle Ivan Gonzales 

KHSL-Chico-1935 

Frequency: 1290 Kc Power: 5000 Watts 

Owned-Operated Golden Empire Bcstg. Co. 

Address Box 1041 

Tel.: Fireside 2-0141 CBS 

Sta. Rep Boiling 

Pres., Gen. Mgr Mrs. Mickey McClune 

Station Manager Charles H. Kinsley, Jr. 

Chief Engineer Russell Pope 



KPAY-Chico-1949 

Frequency: 1060 Kc Power: 10,000 Watts 

Owned J. Ned. Richardson 

Address P.O. Box 523 

Tel.: Fireside 2-4211 MBS 

Representative Hollingbery 

Gen. Mgr J. Ned Richardson 

Station Manager Ted L. Snider 

Cornm. Mgr Frank J. Mertz 

Chief Engineer William Pope 

KBMX-Coalinga-1950 

Frequency: 1470 Kc Power: 500 W. d. 

Owned By Meldean Bcstg Co. 

Address Box 1164 

Tel.: WE 5-0735 Independent 

Sta. Rep Grant Webb 

President Charles E. Kelly 

General Mgr., Chief Eng H. Williams 

Program Dir R. Hardin 

KBUC-Corona-1948 

Frequency: 1370 Kc. Power: 1 Kw. d., 500 W. n. 

Owned Radio K-BUC, Inc. 

Business Address Box 368 

Tel.: RE 7-1370 Independent 

Station Representatives Sandeberg-Gates 

President James F. Hadlock 

V.P., Gen. Mgr Naum Healy 

Comm. Manager Sherm Horn 

Program Director Jim Gunn 

Sales Prom. Manager Allan Berg 

Publicity Director Bob Cochems 

Chief Engineer Walter Rees 

Owners of: KDAN, Eureka, Calif. 

K P L Y— Crescent Ciiy— 1950 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Del Norte Bcstg. Co. 

Address Box 248 

Tel.: INgersoll 4-2155 KBS 

Station Representative Sandeberg-Gates 

Owners M. C. Deaver, Virginia McWhorter 

Comm., Sta. Mgr H. Frank Walters 

Chief Engineer Herbert Newman 

K P D— Crescent City— 1959 

Frequency: 1310 Kc Power: 1000 Watts 

Owned By: Universal Electronics Network, Inc. 

Address 251 H St. 

Tel.: IN 4-2151 Independent 

Station Rep Torbet, Allen & Crane 

President Norman Bayley 

General, Ch. Eng Larry Marvin 

Sales Promo. Mgr Randy Fox 

KCHJ-Delano-1951 

Freq.: 1010 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Oper. By Charles Herman Johnes 

Address P.O. Box 966 

Tel.: Delano 8676 Independent 

President, Chief Eng Charles H. Johnes 

General Manager Jean G. Johnes 

Comm. Mgr Jim Turner 

Program Dir Joe McFolin 



299 



CALIFORNIA 



KRDU-Dinuba-1946 

Frequency: 1130 Kc Power: 1000 Watts 

Owned-Operated By Radio Dinuba Co. 

Address Box 157 

Tel.: LY 1-1130 KBS 

Pres., Gen., Sta. Mgr Egon A. Hoier 

V.P Dave Hofer, Jr. 

Chief Engineer Warren Nystrom 

KDEO-ElCajon-1955 

Frequency: 910 Kc Power: 1 Kw. 

Owned By Tullis & Hectme Bcstg. Co. 

Address 3911 Pacific Highway, San Diego 

Tel.: CY 8-8371 Independent 

Station Representative Robert Eastman 

General Manager John Pace 

KAMP-E1 Centro— 1958 

Frequency: 1430 Kc Power: 1000 Watts 

Owned By Fresno Bcstrs. 

Address P. O. Box 1018 

Tel.: ELgin 2-2277 Independent 

Sta. Reps Torbet; Allen & Crane; Webb 

Prog. Dir., Sales Prom. Mgr Bob Weaver 

Chief Engineer Arch Thistle 

KICO-ElCeniro-1946 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Charles R. Love 

Address Box 1697 

Tel.: ELgin 2-1490 ABC-MBS 

Sta. Reps Feltis ; Sandeberg-Gates 

Owner Charles R. Love 

General Manager W. L. Gleeson 

Commercial Manager Ira Rhodes 

Program Director Joseph Arnaldo 

KX0-E1 Ceniro-1927 

Frequency: 1230 Kc Power: 250 Watts 

Owned By RadioActive, Inc. 

Business Address Box 140 

Tel.: EL 2-1230 Independent 

President, Gen. Mgr Marc Hanan 

Sales Promotion Manager Robert Ordonez 

Program, Publicity Dir Gordon Belson 

Chief Engineer Arch Thistle 

KOWN-Escondido-1958 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Palomar Broadcasting Co. 

Address 1226 Hale Ave. 

Tel.: SHerwood 5-5811 KBS 

Pres., Gen. Mgr Julia C. Owen 

Commercial Manager Bruce McLean 

Program Director Jay Raymond 

Chief Engineer Wallace A. Simonson 

KDAN-Eureka-1956 

Frequency: 790 Kc. Power: 5 Kw. 

Owned Radio KDAN 

Address Box 993 

Tel.: HI 2-0611 Independent 

Station Rep United Spot Sales 

President James F. Hadlock 

General Mgr Steve Schoen 



Commercial Mgr Earl Madray 

Program Dir Bud Morris 

Chief Engineer Guy Saleme 

. KRED— Eureka— 1933 

Frequency: 1480 Kc Power: 5000 Watts 

Owned Opr. By Redwood Bdcstg. Co.. Inc. 

Address P. O. Box 1021 

TeL: HI 3-1621 MBS 

Station Rep Adam Young 

President William B. Smullin 

Opera. Manager Barry Adams 

General Manager Newton L. Steward 
Chief Engineer Don King 

KINS-Eureka— 1946 

Freq.: 980 Kc Power: 5 Kw., &.. 500 W. n. 

Owned-Oper. By Eureka Bcstg. 

Address Box 1015 

Tel.: HI 2-5744 CBS 

Station Representative Grant Webb 

Pres., Gen. Mgr. .Wendell Adams 

Station Comm. Mgr Doyle Seely 

Chief Engineer Dean Elliott 

KDAC— Fori Bragg— 1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned Mendocino Coast Bcstg. Co. 

Address : 2100 E. Oaks St. 

Tel.: YO 4-3251 IBS 

General Manager, Ch. Eng Craig N. Smith 

KARN— Fresno-1938 

Frequency: 1430 Kc. Power: 5000 Watts 

Owned-Oper. By H. & G. Harm Enterp- 

Address 7535 N. Van Ness Ave. 

Tel.: BA 24441 ABC 

Representative Holllngbery 

General Mgr George Harm 

Program Director Bill Dallas 

Chief Engineer Elbert Dean 

KBIF-Fresno-1947 

Frequency: 900 Kc Power: 1000 Watts, d. 

Owned KBIT, Inc. 

Address 857 Van Ness Ave. 

Tel.: AM 6-0791 Independent 

Representative Weed 

Pres., Gen. Mgr Ethan Bernstein 

Station Mgr., Prog. Dir Frank Wells 

Chief Engineer Bob Love 

KEAP-Fresno-1957 

Frequency: 980 Kc Power: 500 W. d. 

Owned By KEAP Broadcasting Co. Inc. 

Address 2344 S. Railroad Ave. 

Tel.: AD 7-1871 Independent 

Station Representative. ... .Daren F. McGavren 

Pres., Gen. Mgr Herbert J. Edeiman 

Chief Engineer Elbert Dean 

KFRE-Fresno-1936 

Frequency: 940 Kc Power: 50,000 Walts 

Owned-Oper. By Triangle Publications 



300 



Business-Studio Address. .T. W. Patters©* BMg. 
Tel.: AM 8-6441 CBS 

News Affil Phila. Inquirer, Phila. D. News 

Representative John Blair 

General Manager Kenneth M. Curto 

Sales Manager Curt Hanson 

Chief Engineer Keith L. Mealey 

Owners of: WFH, - AM - FM - TV, Philadelphia; 
WNBF-AM-FM-TV, Binghamton, N. Y. WFBG- 
AM-TV, Altoona, Pa.; WNHC-AM-FM-TV, New 
Haven, Conn.; WLYH-TV, Lebanon, Pa.; KFRE- 
AM-FM-TV, Fresno, Calif. 

KGST-Fresno-1949 

Frequency: 1600 Kc Power: 1000 Watts d. 

Owned By . . International Radio, Inc. 

Address 1244 'O' St. 

Tel.: AM 6-9901 Independent 

President, Gen. Mgr Richard E. Ryan 

Comm., Sales Prom. Manager. . . . .Jack Reavley 

Program Director Bernardo Mendoza 

Chief Engineer Stanley Thatcher 

KMAK-Fresno-1953 

Frequency: 1340 Kc. .Power: 1 Kw. d., 250 W. n. 

Owned By Fresno Bcstrs. 

Address 2020 McKinley Ave. 

Tel: AM 6-9448 Independent 

Station Representative Meeker Co. 

General Manager Walt Novell 

Chief Engineer Ed Nickel 

KMJ-Fresno-1922 

Frequency: 580 Kc Power: 5000 Watte 

Owned-Operated By McClatchy Bcstg. Co. 

Business-Studio Address. .1515 Van Ness Ave. 

TeU AM 8-5771 NBC 

Newspaper Affiliation . McClatchy Newspapers 

Representative Paul H. Raymer 

President Eleanor McClatchy 

Station Manager Ramsey G. Elliott 

Program Mgr Jeff Nagle 

Sales Mgr Roy Swanson 

Chief Engineer William Wallace 

KYNO-Fresno-1947 

Frequency: 1300 Kc. Power: 5000 wts. d, 1000 n. 

Owned-Oper. By Radio KYNO 

Address 2125 N. Barton Ave. 

Tel: CL 5-8383 MBS 

Reps Venard, R. & McC Torbet, A. & C. 

General Manager Gene Chenault 

Program Dir Dave Belman 

Natl. Sales Manager Wayne Decker 

Chief Engineer Bert Williamson 

KPER-Gilroy-1957 

Frequency: 1290 Kc Power: 1000 Watts, d. 

Owned Radio KPER 

Address 615 Swanston Lane 

Tel.: VI 2-3155 KBS 

Station Representative J. A. Lucas 

General Manager John Gregory 

Commercial Manager Ben Gutierrez 

Program, Comm. Dir Dave Belman 

Nat'l Sales Manager Wayne Decker 

Chief Engineer Don Bernard 



CALIFORNIA 
KIEV-Glendale-1933 

Frequency: 870 Kc Powert 250 Watts 

Owned By Southern California Bcstg. Co. 

Address 106 N. Glendale Ave. 

Tel.: CHapman 5-2388 Independent 

Station Representative Forjoe 

President, Gen. Manager William J. Beaton 

Program Director Beach Rogers 

Chief Engineer Andrew Costello 

KNGS-Hanford-1948 

Freq.: 620 Kc Power: 1 Kw. 

Owned-Oper. By Kings Bcstg. Corp. 

Business Address P.O. Box 620 

TeL: LUdlow 2-0361 Independent 

President, Gen. Mgr John C. Cohan 

Station Manager Rowena J. Kimzey 

Sales Promotion Mgr Carl L. Switzer 

KHSJ-Hemei-1958 

Frequency: 1320 Kc Power: 500 Watts 

Owned By Ramona Bcstg Co. 

Address P.O. Box 1196 

Tel.: OLiver 8-7113 KBS 

President, Program Dir Robert T. Griffin, Sr. 

Commercial Mgr : Paul Sprague 

Chief Engineer Al Copeland 

KDAY-Hollywood-1947 

Frequency: 1580 Kc Power: 50,000 Watts, d. 

Owned By Radio California, Inc. 

Address 1549 No. Vine St. 

TeL; HO 1-9981 Independent 

Representative Hollingbery 

President, General Mgr John D. Keating— 

Station Manager Mel Leeds 

Commercial Mgr George Gilbreth 

Chief Engineer Bob Dye ' 

KCHV-Indio-1954 

Frequency: 970 Kc Power: 1 Kw., d. 

Owner .Coachella Bcstg. Co. 

Address Box 1826 

Tel.: EXpress 8-5534 Independent 

Representative Moore & Assoc. 

Pres. Edward Gorges 

General. Sta. Manager Ed Staples 

Comm. Mgr. Doug Caplette 

Program Director Pete Joy 

Chief Engineer Rodney Gorges 

KREO-Indio-1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned By KREO, Inc. 

Address P.O. Box 697 

TeL: Diamond 7-3403 Independent 

General Manager Lee Ellis 

Station Manager Ed. Silvera 

Chief Engineer Dave Matton 

Owners of: KPRO, Riverside; KROP, Brawley, 
KYOR, Blyth. 



^ 



301 



CALIFORNIA 



♦♦♦♦♦»♦♦♦♦♦.♦♦,♦♦♦♦_♦♦♦♦,♦♦,♦♦,♦♦♦#,♦♦,♦♦.♦♦»♦♦♦«#♦♦,♦♦,♦♦,♦♦♦ 



KTYM-Inglewood-1958 

Frequency: 1460 Kc Power: 1000 Watts 

Owned By A. J. Williams 

Address 125 S. Greviltea Ave. 

Tel.: ORegon 8-3731 Independent 

President A. J. Williams 

Commercial Manager Smiley Monroe 

Program Director. Arlen Sanders 

KRKC-King City — 1958 

Frequency: 1570 Kc Power: 250 Watts; d. 

Owned By KRKC, Inc. 

Address P. O. Box 1167 

Tel.: 385-5421 KBS 

Station Representative Sandeberg-Gates 

President Gen. Manager Bob McVay 

Program, Chief Engineer Stan White 

Sales Prom. Director loan Brown 

Pub. Director Alan Fowler 

KAVL— Lancaster— 1950 

Freq.: 610 Kc Power: 1 Kw. d., 500 W. n. 

Owned-Oper. By Antelope Bcstg. Co. 

Address 2501 West Ave. 

Tel.: WH 2-1121 MBS 

Station Representative Pearson 

President W. B. Carter 

General Mgr H. L. Comstock 

KBVM— Lancaster— 1956 

Frequency: 1380 Kc Power: 1000 Watts 

Owned By: Tri -County Be stars.. Inc. 

Address 43321 N. Sierra Highway 

Tel.: WH 2-8461 Independent 

General Manager P. Solberg 

KLAN— Lemoore— 1960 

Frequency: 1320 Kc Power: 1000 Watts, d. 

Owned By: Radio Lemoore 

Address 422 N. Douty St., Hanford, Calif. 

Tel.: LU 4-4466 Independent 

Stations Reps Torbet Allen & Crane -Masla 

President Joseph E. Gamble 

Co-Managers M. Offenbach; M. Vierra 

Program Director Lee Leonard 

Chief Engineer Fred Volken 

Owners of: KJOY, Stockton, Calif. 

KCVR-Lodi-1946 

Frequency: 1570 Kc Power: 1000 Watts d. 

Owned By Radio KCVR 

Business Address P. O. Box 600 

Tel.: EN 8-0628 Independent 

Station Manager M. Pappas 

Chief Engineer George Sampson 

KNEZ— Lompoc— 1958 

Frequency: 960 Kc Power: 500 Watts 

Owned By South Coast Bcstg. 

Business Address P.O. Box 338 

Tel.: REgent 6-3421 KBS 

Station Rep Torbet, Allen & Crane 

President M. Buchen 

Station Mgr Les Leslie 

Asst. Manager Alan Beach 



KFOX-LongBeach-1924 

Frequency: 1280 Kc Power: 1000 Watts 

Owned By Illinois-California Bcstg. 

Address 220 E. Anaheim Street 

Tel.: HE 6-7281 Independent 

General Mgr Cal Perley 

Station Manager R. C. Brown 

KGER— Long Beach— 1926 

Frequency: 1390 Kc Power: 5.000 Watts 

Owned By. . .John Brown Schools of Calif., Inc. 

Business-Studio Address 3745 Atlantic 

Tel.: GArfield 7-7907 Independent 

President Dr. John E. Brown 

Gen., Sta., Comm. Mgr E. William George 

Program Director Irene Cook 

Chief Engineer Luke Crumbaugh 

K ABC— Los Angeles— 1929 

Frequency: 790 Kc Power: 5000 Watts 

Owned-Oper. By AB-PT, Inc. 

Address 3321 S. La Cienega Blvd. 

Tel.: NO 3-3311 ABC 

Representative Katz 

President Leonard H. Goldenson 

V.P., General Manager Ben Hoberman 

Commercial Mgr Phil Brestoff 

Program Dir Jack Meyers 

Sales Promotion Manager Jack Pavis 

Publicity Dir Virginia West 

Chief Engineer . .Art Sterman 

Owners of: WABC AM-TV, New York; WXYZ AM- 
TV, Detroit; WIS, Chicago; KGO AM-TV, San 
Francisco; KABC AM-TV, Los Angeles; KQV, 
Pittsburgh; WBKB-TV, Chicago. 

KFAC— Los Angeles— 1931 

Frequency: 1330 Kc Power: 5000 Watts 

Owned-Oper. By : Los Angeles Bcstg. Co. 

Bus.-Studio Address 5773 Wilshire Blvd. 

Tel.: WE 8-0161 Independent 

Representative Boiling 

Owner E. L. Cord 

Gen. Comm. Mgr Calvin 7. Smith 

Program Director Howard Rhines 

Chief Engineer Ron Oakley 

(See Page 296 for Ad) 

KFI— Los Angeles— 1922 

Frequency: 640 Kc Power: 50.000 Watts 

Owned-Operated By. .Earle C. Anthony, Inc. 
Business-Studio Address. .141 N. Vermont Ave. 

Tel.: DU 2-2121 NBC 

Representative Henry I. Christal 

Pres., Gen. Mgr George A. Wagner 

Sales Promotion Manager Russell Smith 

Program Director Pat Kelly 

Co-Chief Engs.. .H. L. Blatterman, C. W. Mason 

KFWB-LosAngeles-1925 

Frequency: 980 Kc Power: 5000 Watts 

Owned-Oper. By Cro well-Collier Bcstg. Corp. 

Business-Studio Add 6419 Hollywood Blvd. 

Tel: HO 3-5151 Independent 



Representative Blcdr 

Pres., Gen. Mgr Robert M. Puxcell 

Dir. of Operations Theola Sanders 

Station Manager James Simons 

Commercial Manager Robert E. Sharon 

Program Director Jim Hawthorne 

Advertising Director Warren Earl 

Manager of Engineering Ed Benham 

Owners of: KEWB, San Francisco; KDWB, Minne- 
apolis. 

KGBS— Los Angeles— 1936 

Frequency: 1020 Kc. .... .Power: 50,000 Watts 

Owned By Standard Bcstg. Co. 

Business-Studio Add 338 S. Western Ave. 

Tel.: DU 8-2345 Independent 

Station Rep.. , Peters, Griffin. Woodward 

President 1 . 4. .. .George B. Storer, Jr. 

V.P., General Manager. . .Wendell B. Campbell 

General Sales Manager Dale Peterson 

Program Manager William C. Thompson 

Sales Promotion Mgr Robert M. Storer 

Chief Engineer Ernest Underwood 

Owners of: WJBK-AM-FM-TV, Detroit; WSPD- 

AM-FM-TV, Toledo; WAGA-TV, Atlanta; WJW- 

AM-FM-TV, Cleveland; WHN, New York, N. Y. 

WGBS, AM-FM, Miami, Fla.; WIGB-AM-FM, 

Phila., Pa.; WITI-TV, Milwaukee. 

KG F J— Los Angeles— 1926 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Ben S. McGlashan 

Business-Studio Address 6314 Sunset Blvd. 

Tel.: HO 4-0201 Independent 

Sta. Reps Howard; Torbet, Allen & Crane 

Owner Ben S. McGlashan 

General, Station Manager Thelma Kirchner 

Sales Mgr Molly C. Low 

Sales Prom. Mgr Juanita McCurdy 

Chief Engineer Homer Obuchon 

KHJ— Los Angeles— 1922 

Frequency: 930 Kc Power: 5.000 Watts 

Owned-Oper. By RKO General 

Address 5515 Melrose Ave. 

Tel.: HO 2-2133 Independent 

Sta. Rep RKO General Nat'l Sales 

Division Director Harry Trenner 

Program & Prod. Mgr Arnold Schorr 

General Sales Mgr Morton Sidley 

Chief Engineer Robert Bullock 

K L A C— Los Angeles— 1924 

Freq.: 570 Kc Power: 5 Kw. d.; 1 Kw. .n 

Owned By Hall Bcstg. Co. 

Address 6363 Sunset Blvd 

Tel.: HO 2-7271 Independent 

Station Representative Adam Young 

Exec. V.P., General Mgr Robert H. Howard 

Program Manager Roger Barkley 

Chief Engineer Paul Holton 

KMPC-LosAngeles-1928 

Freq.: 710 Kc Power: 50 Kw. d.; 10 Kw. n. 

Owned-Oper. By Golden West Bcsters. 

Address 5939 Sunset Boulevard 

Tel.: HOUywood 9-5341 Independent 



CALIFORNIA 

Representative AM Radio Sales 

Ch. of Board Gene Autry 

President Robert O. Reynolds 

Exec. V.P., General Mgr Loyd Sigmon 

Sales Manager Stanley Spero 

Promotion Director John M. Asher 

Program Director Hugh Heller 

Publicity Director John Dickson 

Chief Engineer Tom Crosnoe 

Owners of: KSFO, San Francisco, Calif.; KVI, 
Seattle, Wash. 

KHX-LosAngeles-1920 

Frequency: 1070 Kc Power: 50.000 Watts 

Owned By Columbia Bcstg. System, Inc. 

Business-Studio Address 6121 Sunset Blvd. 

Tel.: HO 9-1212. CBS 

Sta. Representative CBS Spot Sales 

V.P., General Manager Robert Sutton 

Sales Mgr Gordon Mason 

Dir. of Info. Services Arthur Wittum 

Program & Promo. Mgr Sherril Hops 

Program Director Harfield Weedin 

Chief Engineer Ted Denton 

KP0L— Los Angeles— 1952 

Frequency: 1540 Kc Power: 10,000 Watts 

Owned-Oper. By Coast Radio Bdcstg. Corp. 

Address 4628 Wilshire Blvd. 

Tel.: WE 8-2345 MBS 

Station Representative Raymer Co. 

President. Gen. Mgr Hugh R. Murchison 

Station, Comm. Mgr Frederick Custer 

KRKD-LosAngeles-1927 

Frequency: 1150 Kc... Power: 5000 d.; 1000 n. 

Owned By I. C. O. F. G., Inc. 

Business-Studio Address. .1050 Montecito Drive 

Tel.: CA 5-4116 Independent 

Station Representative Broadcast Time Sales 

General Manager M. D. Buchen 

Gen. Sales Mgr Bob Fox 

Program Director Leon Tate 

Commercial Manager Clifford Levine 

Ch. Eng Ben Brown 

X T R A— Los Angeles— 1934 

Frequency: 690 Kc Power: 50 Kw. 

Owned By The Texas Triangle, Inc. 

Address Suite 101. Lee Tower 

Tel.: WEbster 7-2424 Independent 

Station Representative Daren McGavren 

President Gordon B. McLendon 

General Sales Manager Cy Ostrup 

Station Operations Manager Dave Muhlstein 

Managing Editor Russ Barnett 

Chief Engineer Jose Marquez 

KHOT-Madera-1956 

Frequency: 1250 Kc Power: 500 Watts, d. 

Owner Glomar Music Bcstg. Co. 

Address Box 67 

Tel.: OR 4-8888 Independent 

Mgr. Bob L. Moran 

Chief Engineer J. Bell 



303 






KMYC— Marysville— 1940 

Frequency: 1410 Kc. Power: 5 Kw. d.; 1 Kw. n. 

Owned By Carlton Bcstg. Corp. 

Business Address P. O. Box 631 

Tel.: SH 2-2396 MBS, ABC 

Station Representative Grant Webb 

President Jack Sterling 

General. Station Mgr Carroll V. Hansen 

Commercial Manager Dale Fairlee 

Program Director Pete Ladd 

Chief Engineer Jim Fitzgerald 

KWIP-Merced— 1956 

Frequency: 1580 Kc Power: 500 Watts, d. 

Owned By: Yosemite Bcstrs. Inc. 

Address Hotel Tioga 

Tel.: RA 2-3838 Independent 

Station Reps Dore; Hall 

President. General Mgr Ellsworth Peck 

Station, Comm. Manager Brian Loughran 

Program Director Barbara Harris 

Chief Engineer Malcolm Beavers 

KYOS-Merced-1936 

Frequency: 1480 Kc Power: 5000 Watts 

Owned-Operated By KYOS, Inc. 

Address 1735. Greater "L" St. 

Tel.: RA 2-6251 ABC-MBS 

Station Rep Torbet, Allen & Crane 

Pres., Gen., Sta. Mgr Frank Flynn 

Commercial Manager Harry Carmichael 

Program Director J. Flynn 

Chief Engineer Dwayne D. Caldwell 

KBEE-Modesto-1951 

Frequency: 970 Kc Power: 1000 Watts 

Owned McCIatchy Bcstg. Co. 

Address 14th & Eye St. 

Tel.: LA 3-7756 CBS 

Newspaper Affil McCIatchy Newspapers 

Representative Paul Rayxner 

President Eleanor McCIatchy 

Station Manager Hugh Shelley 

Chief Engineer Albert Schneider 

Owners of: KFBK, Sacramento; KM J AM-TY, 
Fresno; KERN, Bakersfleld. 

KFIV-Modesio-1950 

Frequency: 1360 Kc. Power: 1000 Watts 

Owned By KFIV. Inc. 

Address Box 1360 

Tel.: 524-1360 Independent 

Station Representative Hollingbery 

General Manager Ted Wolf 

Program Director Bobbie Barnett 

Opera. Manager Gene D'Accardo 

Nat'l Commercial Mgr Judd Sturtevant 

Sales Manager Milt Hibdon 

Chief Engineer lames Roddy 

KTRB-Modesto-1933 

Frequency: 860 Kc. .Power: 10,000 d.; 1000 n. 

Owned-Operated By KTRB Bcstg. Co., Inc. 

Address P. O. Box 593 

Tel.: LA 3-0737 Independent 

Station Rep Torbet, Allen & Crane 

Pres.-Gen.-Station Mgr. ... William H. Bates, Jr. 

Comm., Sales Prom. Mgr Richard Brown 

Chief Engineer W. H. Bates 



KIDD— Monterey— 1955 

Frequency: 630 Kc Power: 1 Kw. 

Owned By Monterey Pen Bcstg. Inc. 

Address Box 1070 

Tel.: FRontier 2-8154 Independent 

Representative Hollingbery 

President, General Mgr Robert Sherry 

Commercial, Prom. Mgr Jack G. Hamilton 

Publicity Director Victor Rugh 

Chief Engineer J. King 

KMBY-Monterey-1949 

Freq.: 1240 Kc Power: 1 Kw. d., 250 W. n. 

Owned-Oper. By John Burroughs 

Business Address 651 Cannery Row 

Tel.: FR 2-4541 Independent 

Station Rep .Torbet, Allen & Crane 

President John Burroughs 

General Mgr Galyn Hammond 

Program Director Bob Martin 

Sales Promotion Mgr Sam Solerno 

Chief Engineer .Frank Denney 

KWSD-Mi. Shasta— 1947 

Frequency: 620 Kc Power: 1000 Watts, d. 

Owned-Oper. By. .Shasta Cascade Bcstg. Corp. 

Address E. Alma St. 

Tel.: WA 6-2124 Independent 

Reps. . Torbet, Allen & Crane; Cont. Radio Sales 

Gen. Mgr., Ch. Eng David Rees 

Program Dir Iola Huntingdon 

KVON-Napa-1947 

Frequency: 1440 Kc Power: 500 Watts 

Owned-Oper. By J. L. & A. M. Powell 

Address 1 124 Foster Road 

Tel.: BAldwin 6-2023 MBS 

Sta. Representative John E. Pearson 

Owner, Gen. Mgr., J. L. Powell 

KSFE-Needles-1952 

Frequency: 1340 Kc Power: 250 Watts 

Owned By James Parr 

Address P. O. Box C-2 

Tel.: EAstgate 6-2101 KBS 

Station Rep Grant Webb 

President James Parr 

Commercial Manager Leslie V. Gilbert 

Program Dir., Chief Engineer .... David Barnett 

Sales Promo. Mgr Grant Holcomb, Jr. 

Publicity Director Lynne Hokcomb 

KABL— Oakland-1959 

Frequency: 960 Kc Power: 1000 Watts 

Owned-Oper. By McLendon Corp. 

Address 464 19th St. 

TeL: TW 3-9600 Independent 

Station Representative Daren F. McGavren 

President Gordon B. McLendon 

General Manager Homer H. Odom 

Program Director Al Hart 

Sales Promo. Mgr Charles Payne 

Chief Engineer Howard Immekus 

Owners of: KLIF, Dallas, Tex.; KILT, Houston, 
Tex.; WSYL, Buffalo, N. Y.; WAKY, Louis- 
ville, Ky.; KEEL, Shreveport, - La.; KTSA, 
San Antonio, Tex. 



304 






CALIFORNIA 



KDIA-Oakland— 1921 

Frequency: 1310 Kc Power: 1000 Watts 

Owned KDIA, Inc. 

Business-Studio Address 327 22nd St. 

Tel.: TE 4-4262 Independent 

Station Rep Bernard Howard 

President, Gen. Mgr E. Sonderling 

Station Manager W. Conway 

Sales Prom. Manager Odessa Broussard 

Program Director Roland Porter 

Publicity Director Doug Allen 

Chief Engineer John Rolih 

Owners of: WOPA, Chicago. 

KEWB-Oakland-1922 

Frequency: 910 Kc Power: 5 Kw. 

Owned-Operated By. .Cro well-Collier Bcstg. Co. 

Business Address 2150 Franklin St. 

Tel.: TEmplebar 6-0910 Independent 

Station Representative Kats 

President Robert M. Purcell 

General Manager Milton H. Klein 

Commercial Manager Joe Klaas 

Program Director Don French 

Sales Prom. Manager George Goldman 

Chief Eng Roswell S. Smith 

Owners of: KFWB, Los Angeles, Calif.; KDWB, St. 
Paul, Minneapolis. 

K D E— Oceanside— 1956 

Frequency: 1320 Kc Power: 500 Watts 

Owned By: Dolph-Pettey Bcstg. Co. 

Address 2950 Canyon Drive 

TeL: 8A 2-8294 Independent 

Station Reps.. . . .Torbet, Allen & Crane, Masla 

President Herbert L. Pettey 

Gen. Station Mgr Lyle R. Richardson 

Coram, Manager Larry Thomas 

Program Director Joe Siegle 

Sales Prom. Manager George Nagle 

Chief Engineer Mike Stevens 

KASK-Oniario-1947 

Frequency: 1510 Kc Power: 1000 Watts 

Owned-Operated By Radio KASK 

Address P.O. Box 593 

Tel.: YUkon 2-8888 KBS 

Newspaper Affiliation Daily Report 

Station Reps Cannon; Hopewell 

President Mrs. Jerene A. Harnish 

General Manager E. A. Jansen 

Chief Engineer Manual Barraza 

KOXR-Oxnard-1955 

Frequency: 910 Kc Power. 1 Kw., d. 

Owned-Oper. By . . Oxnard Broadcasting Corp. 

Address 1280 So. Oxnard Blvd. 

TeL: HU 3-2303 Independent 

Station Rep California Spot Sales 

Pres.. Chief Eng Paul R. Schneider 

Coram., Sales Prom. Mgr J. Alan Rinehart 

KUTY-Palmdale-1957 

Frequency: 1470 Kc Power: 1 Kw. 

Owned By: Pahndale Broadcasters 

Address P. O. Box 5 

TeL: Windsor 7-3107 Independent 



Representative Harlan Oakes 

President Harold C. Singleton 

General Manager David D. Schwartz 

Program Director Roger Martin 

Chief Engineer Lloyd Simmons 

KCMJ— Palm Springs— 1946 

Freq.: 1010 Kc Pwr: 1 Kw., d.; 500 W., n. 

Owned By Bell Bcstg. Corp. 

Business Address Bex KK 

TeL: FA 5-2253 CBS 

Station Representative ' Lucas 

President, Gen. Mgr Morris H. Bergreen 

Station Manager Patrick Raymond 

Chief Engineer Glen Barnett 

KDES— Palm Springs— 1956 

Frequency: 920 Kc Power: 1000 Watts 

Owned Cameron Bcstg. Co. 

Address 174 N. Palm Canyon Dr. 

Tel.: 324-1212 Independent 

(Newspaper Affiliation Desert Sun 

Representative Sandeberg-Gates 

President, Owner Geo. E. Cameron, Jr. 

Gen. Station Mgr Norman W. Lofthus 

Coram., Sales Prom. Mgr Adam Waran 

Prog. Dir., Chief Eng Cliff Miller 

Owners of: KBLA, Burbank, Calif. 

K PAL— Palm Springs— 1954 

Frequency: 1450 Kc Power: 250 Watts 

Owner KPAL Bcstg. Corp. 

Address P. O. Box 1450 

Tel.: FAirview 4-9171 Independent 

Station Representative For joe 

President H. Maizlish 

Gen. Mgr. Al Yallen 

Chief Engineer Paul Wieman 

KIBE-Palo Alio— 1949 

Frequency: 1220 Kc Power: 1,000 Watts d. 

Owned-Oper. By Sundial Bcstg. Corp. 

Address 230 Town & Country Village 

Tel.: DA 3-1341 Independent 

Rep Walker-Rawalt 

General Mgr. Edward Davis 

Chief Engineer Robert Cook 

KMET-Paradise-1960 

Frequency: 930 Kc Power: 500 W. d. 

Address P. O. Box 1147 

Owned By KoMet Radio Inc. 

Tel.: Trinity 7-6241 Independent 

Representative Sandeberg-Gates & Co. 

President & Gen. Mgr D. F. Mariska 

Program Director Tim Armstrong 

KBLA— Pasadena— 1959 

Freq.: 1110 Kc Power: 50 Kw. d., 10 Kw., n. 

Owned-Operated By 1110 Bcstg. Corp. 

Address 1401 S. Oak Knoll 

Tel.: MU 1-6991 Independent 

Representative Cooka 

President Donald Cooke 

General Manager John Barrett 

Commercial Mgr Armand Lamont 



305 



CALIFORNIA 



♦♦♦•♦♦»♦♦«♦*♦♦♦>♦♦♦,♦»>♦,♦♦♦♦♦♦*♦♦♦*♦>♦♦♦♦♦♦♦♦♦♦♦,»♦♦♦♦♦>♦♦♦♦♦♦♦♦♦♦♦ ,♦♦♦♦>♦>♦♦♦♦♦*»♦*♦♦♦♦♦*♦#♦♦>»♦♦»#♦♦*♦* 



Program Director James Washburn 

Publicity Director Marie Devlin 

Chief Engineer Jack Reeder 

KWKW-Pasadena-1942 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Operated By KWKW, Inc. 

Address 6233 Hollywood Blvd., Hollywood 

Tel.: HOllywood 5-6171 Independent 

Reps Nat'l Time Sales; Hall 

President John F. Malloy 

Vice President, Gen. Mgr Stanley G. Breyer 

Coram. Manager Andy James 

Publicity Director Helen Wabbe 

Chief Engineer Henry Gripp 

KPRL-PasoRobles-1946 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Radio KPRL 

Address P.O. Box 96 

Tel.: 238-1600 ABC 

Station Mgr Bernard Schwartz 

Comm. Mgr Dorothy Schwartz 

KTOR-Peialuma-1950 

Freq.: 1490 Kc Power: 1 Kw. d., 250 W. n. 

Owned By Lloyd Burlingham 

Address Box 590 

Tel: PO 3-1505 Independent 

Station Reps J. A. Lucas, Prestige 

President Lloyd Burlingham 

Commercial Manager Dick Fuller 

Station Manager Don F. Davis 

Program Director Don West 

Chief Engineer Ken Phillips 

Owners of: WIXN, Dixon, HI. 

KKIS-Piiisburg-1949 

Frequency: 990 Kc Power: 5 Kw. 

Owned-Oper. By Kay Kis Corp. 

Address 230 East 4th St. 

Tel.: HE 2-2964 Independent 

President B. Small 

General Station Manager Jerry Bassett 

KKAR-Pomona-1960 

Frequency: 1220 Kc Power: 250 Watts 

Owned By Intrastate Broadcasters, Inc. 

Address 1430 E. Phillips Blvd. 

Tel: NAtibnal 3-3434 Independent 

Station Reps J. A. Lucas; Prestige Rep. 

President, Gen. Mgr Abbott London 

Station Mgr Charlie Powers 

Commercial Mgr Jay Jones 

Program Dir Bill Davies 

Sales Promo. Mgr J. R. Dick 

Publicity Director Shirley Zeller 

Chief Engineer Jack Calaway 

KWOW-Pomona-1947 

Freq.: 1600 Kc Power: 1 Kw. d., 500 W. n. 

Owned-Oper. By Valley Bdcstg. Co. 

Business-Studio Address So. Mills & Olive 

Tel.: NAtional 8-5541 Independent 

Station Representative Harlan Oakes 

President, Gen. Mgr Dean H. Wickstrom 



Station, Commercial Mgr Jim Robinson 

Program Director Jim Louis 

Chief Engineer John Young 

KTIP-Porterville-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Gateway Bcstrs., Inc. 

Business-Studio Address Box 1312 

Tel.: SU 4-1450 Independent 

President, Gen. Mgr Gareth F. Garlund 

Program Director Lawrence D. Cotta 

Chief Engineer. . R. D. Edmonds 

KAC Y— Port Hueneme— 1958 

Frequency: 1520 Kc Power: 250 Watts 

Owned By KACY, Inc. 

Address P.O. Box 1520, Oxnard, Calif. 

Tel.: HUnter 3-1520 Independent 

Station Reps Torbet, Allen & Crane; Masla 

President Lincoln Dellar 

V.P. Gen. Mgr Glenn D. Lockhart 

Commercial Mgr .Doug W. Foerster 

Chief Engineer Arlyn Jackson 

KBLF-Red Bluff— 1946 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Victor Indust., Corp. 

Address Box 431 

Tel.: LAwrence 7-3511 Independent 

Station Rep Tracy Moore 

General Mgr Clay McGowan 

Station Mgr Bill Baumgarten 

Chief Engineer Harry Shelby 

KAHR-Redding-1958 

Frequency: 1270 Kc Power: 1000 Watts, d. 

Owned By Hi Fidelity Stations, Inc. 

Address P.O. Box 997 

Tel.: CHestnut 3-5511 KBS 

President Paul Bowman 

KRDG-Redding-1956 

Frequency: 1230 Kc Power: 250 Watts 

Owned Redding Broadcasting Co. 

Address 1347 Yuba St. 

Tel.: CHestnut 3-0343 ABC-MBS 

Representative Torbet, Allen and Crane, Inc. 

Gen. Mgr., Chief Eng.. . .Howard N. Martineau 

KQMS-Redding-1954 

Frequency: 1400 Kc Power: 250 Watts 

Owner Radio Redding, Inc. 

Address Box 887 

Tel.: CHestnut 3-2454 Independent 

Station Representative Webb 

President, Gen. Mgr Jean L. Carpenter 

Chief Engineer Jack R. Short 

KVCV-Redding-1937 

Frequency: 600 Kc Power: 1000 Watts 

Owned-Oper. By Golden Empire Bcstg. Co. 

Address Hotel Redding 

Tel.: CH 3-1515 CBS 

Station Representative Avery -Knodel 

President, Gen. Mgr Mrs. H. McClung 

Station Mgr H. E. McCarty 



306 



KVIP-Redding-1957 

Frequency: 540 Kc Power: 1 Kw. 

Owned Shasta Bcstg. Corp. 

Address Box 919 

Tel.: CHestnut 1-1414 Independent 

Representative Hollingbery 

Pres., Gen. Mar. George C. Fteharty 

Chief Engineer Lynn Olson 

KCAL-Redlands-1954 

Frequency: 1410 Kc Power: 1000 Watts 

Owner Southwest Bcstg. Co., Inc. 

Address P. O. Box 390 

Tel.: PYramid 3-2358 Independent 

President B. Corren 

K R C K— Ridgecrest— 1956 

Frequency: 1360 Kc Power: 1 Kw. 

Owned Indian Wells Radio 

Address 350 W. Ridgecrest Blvd. 

Tel.: RI 8-4061 KBS 

Station Reps Lucas-Gunn 

President Victor M. Farel 

Station Mgr Harry Nungester 

Program Director Bob Miller 

Sales Manager Jim Kolit 

Chief Engineer Paul Byass 

KL0A— Ridgecrest— 1956 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Ridgecrest Bcstg. Co. 

Address Box 696 

Tel.: RI 8-9211 Independent 

Station Rep Torbet, Allen & Crane 

Owner, Chief Engineer I. Sinofsky 

KACE-Riverside-1957 

Frequency: 1570 Kc Power: 1 Kw., d. 

Owned KACE Radio. Inc. 

Address 7351 Lincoln Ave. 

TeL: OV 8-1570 Independent 

Station Reps Walker Rawalt; Harlan Oakes 

Pres., Gen. Mgr Ray Lapica 

Prog. Dir., Chief Engineer J. Wiseley 

KPRO-Riverside-1941 

Frequency: 1440 Kc Power: 1000 Watts 

Owned By KPRO, Inc. 

Address 3401 Russell Street 

Tel.: OV 6-0260 Independent 

Sta. Reps John E. Pearson; Ira Laufer 

General Manager D. Taylor 

K CR A— Sacramento— 1945 

Freq.: 1320 Kc Power: 5 Kw. d.. 1 Kw. n. 

Owned-Oper. By KCRA. Inc. 

Business Studio Address 310 Tenth St. 

TeL: Hickory 4-7300 NBC 

Representative Pelry 

President Robert E. Kelly 

General Mgr Jon S. Kelly 

Asst. Gen. Mgr Howard J. Smiley 

Merchandising Manager Ted Hardy 

Chief Engineer W. Herbert Hartman 

Owners of: KCRA-TV-FM. 

307 



♦♦»*>*♦»♦♦♦*♦»♦♦♦»♦»♦♦> 



CALIFORNIA 
K F B K— Sacramento— 1922 

Frequency: 1530 Kc Power: 50,000 Watts 

Owned-Oper. By McClatchy Newspapers 

Business Studio Address Twenty-First & Q 

Tel.: GI 2-0476 CBS 

Newspaper Affiliation. .McClatchy Newspapers 

Representative Paul H. Ray mer 

President .Eleanor McClatchy 

Station Manager Frank M. Devaney 

K G M S— Sacramento— 1952 

Frequency: 1380 Kc Power: 1000 Watts 

Owned-Oper. By KGMS, Inc. 

Address 1235 H St. 

Tel.: GI 1-3133 Independent 

President Anthony C. Morici 

Chief Engineer L. T. Waterman 

K R Y— Sacramento— 1937 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By John Carey, Inc. 

Business-Studio Address 1010 11th St. 

TeL: GI 3-2525 Independent 

President Lincoln Dellar 

General, Comm. Mgr William H. Weaver 

Chief Engineer William Overhauser 

KRAK— Sacramento— 1926 

Frequency: 1140 Kc Power: 5000 Watts 

Owned By Golden Valley Bcstg. Co. 

Address Hotel Senator 

Tel.: Gilbert 1-6464 MBS 

Station Rep Adam Young 

President, Gen. Mgr Manning Slater 

Commercial Manager Felix Adams 

Station Mgr., Publicity Director Jay Hoffer 

Program Director Bill Jones 

Chief Engineer Robert La Rue 

K X A— Sacramento— 1945 

Freq.: 1470 Kc Power: 5 Kw. d., 1 Kw., n. 

Owned-Oper. By Cal-Val Radio 

Business Address Box 3094 

TeL: WA 5-2717 Independent 

Station Representative Daren F. McGavren 

President Riley R. Gibson 

General Mgr Howard Ham an 

Prog. Dir Jack Lawson 

Chief Engineer Maurice Hill 

KDON-Salinas-1935 

Frequency: 1460 Kc Power: 5000 Watts 

Owned By KDON, Inc. 

Business Address 933 N. Main St. 

TeL: HA 2-6464 Independent 

Station Representative Eastman 

Pres., Gen. Mgr John B. Rushmer 

Chief Engineer James Parrish 

KSBW-Salinas-1948 

Frequency: 1380 Kc Power: 5000 Watts 

Owned-Oper. By . . Salinas Valley Bcstg. Corp. 

Address 238 John St. 

Tel: HArrison 2-7484 ABC 



HOW TO ADD 




CORRESPONDENTS 

IU TwUlf NEWvlMrr The expert news-gathering staffs of four great 
magazines are now available to radio stations through the time-life Broadcast News 
Service. Spanning the entire world, more than 500 correspondents and 31 full-time 
newsbureaus provide on-the-scene information about the people and events that shape 
our world. That information, presented in the form of Topic A and Capsule, is available 
for subscription on an exclusive basis in your market area. To find out how Topic A and 
Capsule meet your requirements, write: 

TIME-LIFE BROADCAST NEWS SERVICE. Address: Ole G. Morby, Time-Life Broadcast, 
Time & Life Building, Rockefeller Center, New York. Phone LL 6-3355. 



*j^^*.**^^*^*/^/^^^a*^*^j^>*^^^^^*>*^^*^*^^^^^^^*^^^^^^^*^^^^^*^^^^*^^^^ CALIFORNIA 



Station Representative H-R Representatives 

Pre*.. Gen. Mgr John C. Cohan 

Station Manager Richard Logan 

Sales Promo. Mgr Clarke Bradley 

Commercial Manager John Margraf 

Publicity Director Penne Bennett 

Program Director Keith Bryden 

Chief Engineer Bill Hargan 

Owners of: KVEC, KSBY-TV, San Luis Obispo, 
Calif.; KSBW-TV, Salinas, Calif.; KNGS, Han- 
ford, Calif. 

K C K C— San Bernardino— 1947 

Frequency: 1350 Kc Power: 500 Watte 

Owned-Oper. By M. V. W. Radio Corn- 
Business Address 770 Mill St. 

Tel.: TU 8-0245 ABC 

Station Mgr Clair A. Weidenaar 

Chief Engineer F. Hall 

K r X M— San Bernardino— 1929 

Frequency: 590 Kc Power: 1000 Watts 

Owned. KFXM Broadcasting Co. 

Address 512 Fifth Street 

Tel: TU 9-3636 Independent 

Station Representative Eastman 

President Howard L. Tullis 

General Manager Norman Keats 

Commercial Mgr Bob Bunnell 

Program Dir. Roy L. Cordell 

Chief Engineer Lyle Kilgore 

Owners of: KAFY. Bakersf ield ; KDEO, San Diego. 

K ME N— San Bernardino— 1947 

Frequency: 1290 Kc Power: 5000 Watts 

Owned By KPOI Broadcasting 

Address Box 889 

Tel.: GLenview 8-3183 MBS 

Sta. Rep Daren F. McGavren 

Station Mgr Tom Papich 

Chief Engineer Walt Rees 

K R N 0— San Bernardino— 1947 

Freq.: 1240 Kc Power: 1 Kw. d., 250 W. n. 

Owned KRNO, Inc. 

Address 990 Colton Ave 

Tel: TU 8-0771 Independent 

Sta. Rep Boiling 

President G. W. Boiling III 

General, Station Manager Verne Paule 

Commercial Manager James Howard 

KCBQ— San Diego— 1946 

Freq.: 1170 Kc Power: 50 Kw. d; 5 Kw. n. 

Owned-Oper. By KCBQ, Inc. 

Business Address 7th Ave. at Ash 

Tel.: BE 2-7161 Independent 

Representative John Blair 

Pres., Mgr. Dir Lee BarteH 

Program Director James Neill 

Chief Engineer Morris ?ones 

Owners of: WOKY, Milwaukee, Wise; Ki 
Francisco, Calif.; WADO, New York, N. Y. 

KFMB-SanDiego-1941 

Frequency: 540 Kc Power: 5 Kw. 

Owned By Transcontinent TV Corp. 



Bus.-Studio Address 1405 Fifth Ave. 

Tel.: BE 2-2114 CBS 

Representative Petry 

President David C. Moore 

V.P.. Gen. Mgr George Whitney 

Station Manager Jack Keiner 

Commercial Manager Virgil demons 

Program Director Geoff Edwards 

Sales Promotion Mgr Len Troy 

Publicity Director Suzanne White 

Chief Engineer Charles Abel 

Owners of: WGR-AM-TV, Buffalo,, N. Y.; WDAM- 
AM-TV, Kansas City; KFMB-TV, San Diego, 
Calif.; KERO, Bakersfield; WNEP, Scranton. 

KGB— San Diego— 1922 

Freq.: 1360 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Operated By KGB, Inc. 

Address 4141 Pacific 

Tel.: CYpress 7-2201 ABC 

Representative H-R 

President, Gen. Mgr Marion R. Harris 

Station Program Director Robert S. Regan 

Publicity Director William C. Hestor 

Sales Promotion Mgr Paul H. Martin 

Chief Engineer Charles N. Duncan 

K0G0— San Diego— 1926 

Frequency: 600 Kc Power: 5000 Watts 

Owned By KFSD, Inc. 

Business Address P.O. Box 628 

Tel.: CO 2-2421 NBC 

Newspaper Affil Newsweek Magazine 

Representative Katz Agency 

President James G. Rogers 

Gen. Mgr W. E. Goetze 

Commercial Manager Ray Baker 

Sales Prom., Pub. Dir Kenneth N. McClure 

Program Director Dick Roberts 

Chief Engineer LeRoy Bell wood 

Owners of: KFSD-TV. 

KSD0— San Diego— 1959 

Freq.: 1130 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned By Gordon Bcstg. Co. 

Bus-Studio Address 1023 Second Ave. 

Tel.: BE 2-2041 MBS 

Station Rep Adam Young 

President, Gen. Mgr.. .. .Sherwood S* 3ordon 

Station, Comm. Manager DwigLu Case 

Sales Promo. Mgr., Pub. Dir Danny Martin 

Program Director Richard L. Venturino 

Chief Engineer Joseph Heiser 

Owners of: KBUZ, Phoenix. 

KSON-San Diego— 1947 

Frequency: 1240 Kc. 250 Watts 

Owned Oper. By Broadm cze ?cstg. Corp. 

Address U.S. Grant Hotel 

Tel.: BE 3-3131 Independent 

Sta. Representative Hollingbery 

General Manager Jeff York 

Station Mgr Henry J. Guzik 

Sales Promotion Mgr James Fox 

Program Director Blaine Cornwell 

Chief Engineer Jack RabeU 



309 



K GIL— San Fernando— 1947 



Frequency: 1260 Kc. Power: 5 Kw., d; 1 Kw., n. 
Owned-Oper. By . . . Buckley Jaeger Bcstg Corp. 
Address. 13325 Van Nuys Blvd.. Pacoima, Calif. 

Tel.: Empire 6-9555 Independent 

Station Representative Robert Eastman 

President Norman Boggs 

Comm. Mgr Harold B. Arkoff 

Chief Engineer . Jay Rice 

KCBS— San Francisco— 1949 

Frequency: 740 Kc Power: 50,000 Watts 

Owned-Operated By CBS 

Address Sheraton Palace Hotel 

Tel.: YU 2-2700 CBS 

Representative CBS Radio Spot Sales 

President Arthur Hull Hayes 

V.P.. General Mgr Jules Dundes 

Pub. Dir., Sales Prom. Mgr Bob Harris 

Sales Manager Seymour Whitelaw 

Program Director H. S. Basayne 

Chief Engineer Alan Cormack 

Owners of: WCBS-AM-TV, New York; YVBBM-- 

AM-TV, Chicago; WCATJ-AM-TV, Philadelphia; 

WEEI, Boston; . KMOX-AM-TV, .St. .Louis; 

KNX, Los Angeles; KNXT, Los Angeles, Calif. 

K F A X— San Francisco— 1960 

Freq.: 1100 Kc Power: 50 Kw. d., 1 Kw. n. 

Owned-Operated By Argonaut Bcstg. Co. 

Business Studio Address 1470 Pine St. 

Tel.: OR 3-4148 Independent 

President, General Mgr A. J. Krisik 

Station, Commercial Mgr John F. Bayliss 

Program Director John H. Brown 

Chief Engineer Roger Roberts 

KFRC— San Francisco— 1924 

Frequency: 610 Kc . .Power: 5000 Watts 

Owned-Oper. By RKO General 

Business Address 415 Bush St. 

Tel.: YUkon 2-9200 Independent 

Representative RKO National Sales 

President Thomas F. O'Neil 

General Mgr Alfred Racco 

Dir. of Sales Prom Bill Sweeney 

Program Dir George Crowell 

Chief Engineer Thos. D. Razovich 

Owners of: WORAM-TV-FM, New York; KHJ- 
AM-TV-FM, Los Angeles; WNAC-AM-FM-TV, 
Boston; CKLW-AM-FM-TV, Detroit; KFRC-AM- 
FM, San Francisco; WBMS; Washington; 
WNBQ-AM-TV, Memphis. 

K G 0— San Francisco— 1923 

Frequency: 810 Kc Power: 50,000 Watts 

Owned-Oper By ABC-PT, Inc. 

Business Address 277 Golden Gate Ave. 

Tel.: UNderhill 3-0077 ABC 

Representative John Blair 

General Station Mgr Elmer Wayne 

Commercial Manager Del Gore 

Publicity Director Ron Wren 

Program Director Leslie Stein 

Chief Engineer Harry N. Jacobs 

K K H I — San Francisco — 1956 

Frequency: 1550 Kc Power: 10 Kw. 



Owned By Atlass Bcstg. Co. 

Address 340 Mason St. 

Tel.: YUkon 6-2151 MBS 

Station Representative Adam Young 

General Manager Frank Atlass 

Commercial Manager Richard Gravett 

Program Director Barry McKinley 

Chief Engineer Ken Warren 

KNBC San Francisco— 1922 

Frequency: 680 Kc Power: 50.000 Watts 

Owned-Operated By National Bcstg. Co. 

Address 420 Taylor St. 

Tel.: GR 4-8700 NBC 

Representative NBC Spot Sales 

President (NBC) Robert Kintner 

General Mgr William Decker 

Comm. Mgr Richard H. Gravett 

Sales Manager Richard S. Calender 

Program Director Jack Wagner 

Publicity Director, Prom. Mgr.. Jane Morrison 
Chief Engineer Curtis D. Peck 

KS AN— San Francisco— 1922 

Frequency: 1450 Kc Power: 1000 Watts 

Owned Golden Gate Broadcasting Corp. 

Address 1111 Market Street 

Tel.: MA 1-8171 Independent 

Sta. Reps Bob Dore; Dora Clayton 

General, Sta. Mgr Norwood J. Patterson 

Comm. Prom. Mgr J. Walter Carroll 

Chief Engineer R. Skelton 

K SAY— San Francisco— 1957 

Frequency: 1010 Kc Power: 10 Kw. d. 

Owned By Grant R. Wrathall 

Address 988 Market St. 

Tel.: EX 7-6800 Independent 

Station Reps Torbet, Allen & Crane 

President Grant R. Wrathall 

General Mgr Clair G. Halverson 

Sales Promotion Mgr Hal H. Hoffman 

Program Director Gordon Woodward 

Publicity Director Dan Solo 

KSF0— San Francisco— 1925 

Freq.: 560 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned By Golden West Bcsters. 

Business Address 950 California St. 

Tel.: YU 2-5500 Independent 

Representative AM Radio Sales 

President Robert Reynolds 

V.P., Gen. Manager William D. Shaw 

Station Manager Bert S. West 

Commercial Manager James A. Brown, Jr. 

Sales Prom., Pub. Director. .Louise Z. Jorjoriah 

Program Director Allan Newman 

Chief Engineer Harry Bartolomei 

Owners of: KMPC, Los Angeles; KVI, Seattle. 

K Y A— San Francisco— 1926 

Freq.: 1260 Kc Power: 5 Kw. d.» 1 Kw. n. 

Owned Golden State Broadcasting, Inc. 

Business Address 1 Nob Hill Circle 

Tel.: DO 2-2536 Independent 

Station Representative Robert Eastman 

Pres., Mgr. Dir Lee Bartell 



310 



^CALIFORNIA 



General Manager Jayne Swain 

National Sales Director Harry Averill 

Sales Promotion, Pub. Director Dan Martin 

Sales Manager Kenneth Leslie 

Chief Engineer Paul Beck 

Owners of: KCBQ, San Diego, Calif.; WOKY, 

Milwaukee, Wise; WADO, New York, N. Y.; 

Tele-Haiti, Haiti; Tele-Curacao, Curacao; Tele- 

Aruba, Aruba. 

KALI-SanGabriel-1946 

Frequency: 1430 Kc Power: 5000 W., d. 

Owned Tele-Broadcasters of Calif. Inc. 

Address 758 E. Colorado Blvd., Pasadena 

Tel.: MU 1-0171 Independent 

President H. Scott Kilgore 

Gen. Mgr lames Coyle 

Chief Engineer Charles McKee 

Owners of: WPOP, Hartford, Conn.; KUDL, Kansas 
City, Mo.; KOFY, San Mateo, Calif. 

KEEN-San Jose-1947 

Frequency: 1370 Kc. Power: 5 Kw. d.; 1 Kw. n. 

Owned-Operated By United Bcstg. Co. 

Business Studio Address Hotel De Anxa 

Tel.: CY 4-0344 Independent 

Representative Holiingbery 

President George M. Mardikian 

Gen. Mgr. Floyd Farr 

Sales Promo. Mgr Ray Holly 

Publicity Dir Phil Philley 

Prog. Dir., Chief Eng George Snell 

KLIV-SanJose-1946 

Freq.: 1590 Kc Power: 5 Kw. d., 500 W. n. 

Owned-Oper. By Cal Radio, Inc. 

Address P.O. Box 995 

Tel.: CY 3-8030 MBS 

Station Rep. . McGavren 

Pres., Gen. Mgr Riley R. Gibson 

Station Manager Doug Walker 

Commercial Manager Bob Sobelman 

Program Dir Bob Holmes 

Chief Engineer Maurice Hill 

Owners of: KXOA, Sacramento. 

KLOK-San Jose-1946 

Freq.: 1170 Kc... Power: 10 Kw. d., 1 Kw. n. 

Owned-Oper. By Radio KLOK, Inc. 

Business Address P. O. Box 327B 

Tel.: CL 1-5170 Independent 

Station Reps Oakes; NTS; Ochs 

President E. L. Barker 

General Manager R. E. Ryan 

Program Director Ruth P. Fish 

Sales Promotion Mgr E. H. Grigg 

Chief Engineer Terry D. Lloyd 

KXRX-San Jose— 1948 

Freq.: 1500 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Operated By San lose Bcstg. Co. 

Address P. O. Box 167 

Tel.: CYpress 2-5080 Independent 

Station Reps Torbet. A. & C; Feltis 

Pres., Gen. Mgr loe E. Levitt 



Opera. Manager Frank G. Kilpatrick 

Commercial, Promo. Mgr Bob Campbell 

Program Dir., Pub. Dir Robert W. Donnelly 

Chief Engineer Herman Stalberg 

K A T Y— San Luis Obispo— 1949 

Freq.: 1340 Kc Power: 1 Kw. d., 250 W. n. 

Owned By K ATY of San Luis Obispo, Inc. 

Address 1146 Monterey St. 

Tel.: LI 3-1340 Independent 

Sta. Representative Meeker Co. 

Pres., Gen., Sta., Comm. Mgr.. . .M. F. Marquardt 

Program Director Barbara Rice 

V.P., Ch. Eng Glenn O. Porter 

KSLY— San Luis Obispo— 1960 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Berry Bcstrs.. Inc. 

Address 1214 Higuera 

Tel.: LI 3-9400 Independent 

Station Reps Sandberg-Gates 

President, General Mgr Reg Streeter 

Commercial Manager Ray Cawein 

Sales Promotion Mgr Sylvain Lassalette 

Program Director John Borba 

Publicity Director Mary Kestly 

Chief Engineer Robert D. Brister 

KVEC— San Luis Obispo— 1937 

Frequency: 920 Kc. Power: 1 Kw. d., 500 w. n. 

Owned By John C. Cohan 

Address P.O. Box 787 

Tel.: Liberty 3-8830 ABC 

Station Representative H-R 

President John C. Cohan 

General, Station Mgr Bob Brown 

Comm., Sales Prom. Manager Robie Shull 

Program, Pub. Director Daryl Kruse 

Chief Engineer Donald Gilmour 

Owners of: KSBW-AM-TV, Salinas; KNGS, Han- 
ford; KSBY-TV, San Luis Obispo. 

KOFY-SanMaieo-1946 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Oper. By Intercontinental Radio 

Address 100 California St., San Francisco 

Tel.: YU 2-9933 Independent 

President H. Scott Kilgore 

Gen. Mgr F. T. Crennan 

Sales Promotion Mgr Al Bullock 

Program Director Charles Lynn 

Cheif Engineer Carl Roliff 

Owners of: WPOP, Hartford, Conn.; KUDL,, Kan- 
sas City, Mo.; KALI, San Gabriel, Calif. 

KTIM-San Rafael— 1947 

Frequency: 1510 Kc Power: 1000 Watts 

Owned-Operated By... Marin Bcstg. Co., Inc. 

Business Address 1040 B Street 

Tel.: GLenwood 6-1510 Independent 

Newspaper Affil. ...S. R. Independent Journal 

Station Representative George Hopewell 

President Roy A. Brown 

Gen. Mgr., Chief Eng Hugh Turner 

Commercial Mgr C. F. Pendleton 

Program Director Bill Thompson 

Publicity Dir Karl Barron 



311 



CALIFORNIA 

KWIZ-SantaAna-1926 

Freq.: 1480 Kc Power: 5 Kw. d„ 1 Kw. n. 

Owned Voice of the Orange Empire Inc. 

Business Address 105 E. 5th St. 

TeL: XI 7-5581 Independent 

Station Representative Meeker Co. 

President, General Mgr Ernest L. Spencer 

Station Manager George C. Allen 

Commercial Manager Walter P. Hollywood 

Program Director Jim S. Harrison 

Sales Promotion Mgr M. Mobley 

Chief Engineer Jim Blaine 

K D B— Santa Barbara— 1935 

Frequency: 1410 Kc Power: 250 Watts 

Owned-Oper. By KDB Broadcasting Co. 

Address Mar Monte Hotel 

Tel.: WO 4131 Independent 

Station Representative Sandeberg-Gates 

Gen. Comm. Mgr Len Menard 

Chief Engineer Dick Johnston 

KIST— Sanla Barbara— 1946 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Western Stares Radio 

Business-Studio Adress 735 State St. 

Tel.: WO 6-338 1 Independent 

Representative George P. Holllngbery 

Pres., Gen. Mgr J. P. Wardlaw, Jr. 

Comm. Sta. Mgr Robert L. Jones 

Program Dir Bob Olson 

Chief Engineer Ray Kubly 

KTMS— Sania Barbara— 1937 

Frequency: 1250 Kc Power: 1000 Watts 

Owned-Oper. By News-Press Publish. Co. 

Business-Studio Address News-Press Bldg. 

Tel.: WO 3911 ABC-NBC 

Representative Paul H. Raymer 

President Thomas M. Storks 

Gen. Mgr Joe Benes 

KSC0— Santa Cruz— 1947 

Frequency: 1080 Kc Power: 1000 d.; 500 m. 

Owned-Operoted By Radio Santa Crus 

Business Address 2300 Portola Drive 

Tel.: GR 5-1080 Independent 

Gen. Mgr., Chief Eng Charles V. Berlin 

KCOY-Sania Maria-1946 

Frequency: 1440 Kc Power: 1000 Watts 

Owned-Oper. By Arenze B'casters 

Business Address Box 166 

Tel.: WAlnut 5-2644 Independent 

Station Rep Torbet, Allen & Crane 

Pres., Gen., Sta. Mgr James H. Ranger 

Comm. Promo Mgr Ed J. Zuchelli 

Program, Publicity Mgr Ed Mack 

Chief Engineer Fred Ray 

KSNA— Santa Maria— 1945 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By.... J. Hagerman, J. I. Groom 

Address 510 W. Morrison 

Tel.: WAlnut 5-2582 Independent 

Managers. .James M. Hagerman, John I. Groom 



K SPA— Santa Paula-1948 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By KSPA Radio 

Address 100 Middle Road 

Tel.: JAckson 5-6333 Independent 

General Manager Frank James 

K J AX— Santa Rosa— 1959 

Freq.: 1150 Kc. . .Power: 5000 W. d.. 500 W. n. 

Owned By KJAX, Inc. 

Address Hotel Santa Rosa 

Tel.: Liberty 5-9060 Independent 

Sta. Representative John E. Pearson 

President J. K. Withers 

KSR0— Santa Rosa— 1937 

Frequency: 1350 Kc Power: 5.000 Watts 

Owned-Oper. By Flnley Bcstg. Co. 

Business Address Flamingo Hotel 

Tel.: LI 5-3313 Independent 

Station Representative Hollingbery 

President .Mrs. E. L. Finley 

General Manager Frank W. McLaurin 

Commercial Manager Dan Galvin 

Program Dir Merle Ross 

Sales Promotion Mgr Larry Hannon 

Publicity Director Lee Levinger 

Chief Engineer Hilmar Cann 

KVRE-SantaRosa-1961 

Frequency: 1460 Kc Power: 1 Kw. d. 

Owned By Santa Rosa Bcstg. Co. 

Address 2029 Hidden Valley Dr. 

Tel.: Liberty 5-2024 Independent 

President Thomas L. Brennen 

General Manager Joseph T. Nixon 

Station Manager Lester Flatt 

Commercial Manager Robert Byrng 

Sales Promotion Mgr Neil M. Elliott 

Program Director Miles Richmond 

Publicity Director .J. C. Goforth 

Chief Engineer Jim Young 

KVML-Sonora-1949 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Sonora Bcstg. Co. 

Address Box 967 

Tel.: JE 2-7426 ABC-KBS 

Station Representative Grant Webb 

President, Chief Engineer R. P. Bowen 

Station, Commercial Mgr Jim Oliver 

KJOY-Siockton-1947 

Frequency: 1280 Kc Power: 1000 Watts 

Owned-Oper. By . . Joseph Gamble Stations. Inc. 
Business-Studio Address. .. .110 N. Eldorado St. 

Tel.: HOward 6-2844 . .Independent 

Representative McGavren 

President J. E. Gamble 

General Manager Ort Lofthus 

Commercial Manager Jack Blake 

Sales Prom. Mgr. Carolyn Pribyl 

Program Director Ron Reynolds 

Publicity Dir Alan Oak 

Chief Engineer James Tracewell 



312 



CALIFORNIA 



KSTN-Siockton-1949 

Freq.: 1420 Kc Power: 5000 W. d., 1 Kw. n. 

O wned-Operated By . . . San Joaquin Bcstg. Co. 

Business Address 2171 Ralph Ave. 

Tel.: HOward 4-7338 Independent 

Representative Hollingbery 

President, Station Mgr Knox La Rue 

Program Director Ray Golden 

Chief Engineer Joe Koepke 

KWG— Stockton— 1921 

Freq.: 1230 Kc Power: 1 Kw. d., 250 W. n. 

Owned By Royal Bear Bcstrs. 

Address Weber at "E" 

Tel.: HOward 5-2251 ABC 

Station Reps Torbet, Allen & Crane; Masla 

President Carl E. Haymond 

General, Station Mgr Ronald C. Tuten 

Program Dir., Chief Eng James Roddy 

Publicity Director Andez Tuten 

Owners .of: . KGEE, . Bakersf ield, .Calif.; .KIT 
Yakima, Wash. 

KSUE-Susanville-1948 

Frequency: 1240 Kc. Power: 1 Kw. d., 250 wts. n. 

Owned By James E. McKahan 

Business Address P.O. Box 501 

Tel.: 2020 KBS 

Representative Tracy Moore 

Pres., Gen. Mgr James E. McKahan 

Commercial Manager Gwen W. Burr 

Program Director Ernest W. Moff ett 

Chief Engineer Harold C. Houston 

KTKR-Taft-1948 

Frequency: 1310 Kc Power: 500 Watts d. 

Owned-Oper. By Mann Bcstg. Co. 

Business Address P.O. Box "WW" 

Tel.: ROger 5-6101 Independent 

Station Manager Gerald Mann 

Program Director Louise E. Mann 

KHOE-Truckee-1959 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Calif .-Nev. Bcstg. Co. 

Address Box 247 

Tel.: LU 7-9986 MBS 

Station Representative Sandeberg-Gates 

President Robert Sherman 

General Manager W. R. De Wire 

Chief Engineer J. Lansman 

KCOK-Tulare-1945 

Frequency: 1270 Kc Power: 1000 Watts 

Owned-Oper. By KCOK. Inc. 

Business Address P. O. Box 119 

Tel.: MU 6-2866 MBS 

Station Rep Sandeberg-Gates 

Pres., Gen. Mgr Keith Munger 

Commercial Manager Dane Simpson 

Program Director Casey Santos 

Chief Engineer Elbert Dean 

KGEN-Tulare-1956 

Frequency: 1370 Kc Power: 1 Kw. 

Owned By Melden Bcstg. Co. 



Address Box 122, Hanford, Calif. 

Tel.: MU 6-3406 Independent 

Sta. Representative Webb 

President Meldean Upp 

Station Mgr Donna Dean Upp 

Publicity Dir Rodney Hardin 

Chief Engineer D. Lee 

Owners of: KBMS, Coalinga. 

KTUR-Turlock-1949 

Frequency: 1390 Kc Power: 1000 Watts 

Owned-Oper. By - KTUR, Inc. 

Address P. O. Box 1390 

Tel.: ME 2-1390 KBS 

Station Representative Spot Time Sales 

President Harrison M. Fuerst 

Station Mgr W. Dean Huttmann 

Program Dir George Ensign 

Chief Engineer Maxon Sayre 

K D H I— Twenty-Nine Palms 
1961 

Frequency: 1250 Kc Power: 1000 W. d. 

Owned By Hi-Desert Bcstg. Corp. 

Address Box 908 

Tel.: 367-2345 Independent 

President, General Mgr Art Sipherd 

Commercial Mgr., Chief Eng George Osborn 

Program Director.... Adeline Sipherd 

KUKI-Ukiah-1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Radio Station KUKI 

Address P. O. Box 638 

Tel.: HO 2-4771 Independent 

Owner Marguerite Siems 

General Mgr. Ch. Eng John Franklin 

KNBA-Vallejo-1947 

Frequency: 1190 Kc Power: 250 Watts d. 

Owned By s M. Elizabeth Reid 

Business Address Box 1112 

Tel.: MI 4-8944 Independent 

Representative Hall 

General Manager Don Curzon 

KUDU-Ventura-1948 

Frequency: 1590 Kc Power 1000 Watts 

Owned By Tri-County Public Service 

Business Address South Mills Road 

Tel.: Miller 2-2125 Independent 

Station Reps Oakes & Walker-Rawalt 

General, Sta. Mgr Claude E. Brimm 

Commercial Mgr David Schwartz 

KVEN-Ventura-1947 

Frequency: 1450 Kc Power: 250 Wcrtti 

Owned-Operated By Coast Ventura Co. 

Address Box 1611 

TeL: MI 3-8675 MBS 

Station Representative Pearson 

President Carrol Hauser 

General, Station Mgr Sid Held 

Commercial Manager Mike Thomas 



313 



CALIFORNIA-COLORADO 






Sales Promotion Mgr Bob Godeok 

Program Director Chris Pappas 

Publicity Director Frank Haines 

Chief Engineer. , Fred Hall 

KONG-Visalia-1949 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Airwaves. Inc. 

Address Box 1429 

Tel.: RE 4-5811 Independent 

President & Gen. Mgr Harry E. Layman 

KWSO-Wasco-1950 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Operated By. . .Maple Leaf Bcstg. Co. 

Address P. O. Box 366 

Tel.: PL 8-2145 Independent 

President E. J. Peters 

Chief Engineer Herbert J. Ratzlaf f 

KOMY-Watsonville-1937 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Monterey Bay Bcstg. 

Business Address 40 Atkinson Lane 

Tel.: PArkway 4-5641 Independent 

Station Representative Sandeberg-Gates 



General Manager Ed Pio 

Program Director Dick Buchanan 

KSYC-Yreka-1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Northern Bcstg. Co. 

Address Lawrence Lane, S. Oregon St. 

Tel.: VI 2-4158.. Independent 

President R. W. Lake 

Sta., Comm. Manager Holt C. Wardrip 

KAGR-Yuba City — 1953 

Frequency: 1450 Kc Power: 100 Watts 

Owner James E. laeger 

Address 322 A St. 

Tel.: SH 3-7343 KBS 

President James E. Jaeger 

Gen. Mgr., Chief Eng James E. Walley 

KUBA-YubaCiiy-1947 

Freq.: 1600 Kc Power: lKw., d.. 500 w. n. 

Owned-Operated By . . Peachbowl Bcstrs., Inc. 
Bus. Add... Hotel Marysville, Marys ville, Cal. 

Tel.: SH 3-7309 Independent 

Station Rep Torbet, Allen & Crane 

Pres., Co-Owner C. V. Ullom 

Gen. Mgr., Co-Owner Roger R. Hunt 

Comm. Mgr Lloyd Klemp 

Program Director Don Taylor 

Chief Engineer Carl W. Pendergraft 



*>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦. 



♦♦*♦♦*♦♦*♦♦>♦♦♦>♦ ♦♦»♦♦♦< 



!»♦-♦♦>♦>♦.♦♦.♦♦.♦♦>♦>♦,,♦♦,,« 



« Pop.: 1,850,000 
H Families: 515,500 



COLORADO 



Radio Homes: 502,000 
AM Stas. in State: 59 



$ 



♦♦♦♦*♦♦♦>♦>♦»♦ ♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦V 

»♦♦♦♦♦» ♦«♦♦*»'♦♦ ♦♦♦*'»♦'«♦'♦»'♦♦*♦♦*♦♦*♦♦'♦*'♦»'♦»*♦♦*♦»'♦♦*♦»'♦*'*»*♦♦*♦♦'♦**♦*'♦**♦**♦♦'♦**♦♦*« 



KGIW-Alamosa-1929 



Frequency: 1450 Kc .Power: 250 Watts 

Owned-Oper. By D. L. & Katholeen Allen 

Address ..P. O. Box 179 

Tel.: JUniper 9-2569 ABC-KBS 

Rep Avery-Knodel 

General Mgr., Chief Engineer Lloyd Allen 

Comm. Manager Katholeen Allen 

Sales Prom. Mgr., Pub. Dir Dave Melton 

Program Director Ken Fenter 

KBOL-Boulder-1946 

Freq.: 1490 Kc Power: 1 Kw. d., 250 W. n. 

Owned-Oper. By Boulder Radio KBOL, Inc. 

Address Box 146 

Tel.: HI 2-2242 Independent 

Station Rep Holman 

Pres., Gen. Mgr Russel Shaffer 

Commercial Manager Gene Palm 

Program Director Roger Cracraft 

Chief Engineer Fred Bodenham 

KBRN-Brighion-1956 

Frequency: 800 Kc Power: 500 Watts 

Owned By Mile High Bcstg. Co. 

Business Address 77 South 4th Ave. 

Tel.: 799 Independent 

General Manager A. Steinbach 

Chief Engineer William Dexter 



KRLN-CanonCiiy-1947 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Royal Gorge Bcstrs., Inc. 

Address 1615 Central Ave. 

Tel.: CRestwood 5-2400 ABC 

Station Representative .Avery-Knodel 

Pres.-Gen.-Sta. Mgr Ray M. Beckner 

Chief Engineer Ed Wood 

KP IK— Colorado Springs— 1957 

Frequency: 1580 Kc Power: 5 Kw. d. 

Owned Western Bcstg. Co. 

Address 120 E. Platte 

Tel.: ME 4-1503 Independent 

Sta. Representative Pearson 

Gen. Mgr J. Drennan 

Chief Engineer James Green 

KRD0— Colorado Spgs.— 1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Pikes Peak Bcstg. Co. 

Business-Studio Address 399 S. 8th St. 

Tel.: ME 2-1515 Independent 

Station Representatives ATS; McGuire 

Pres., Gen. Mgr Harry W. Hoth, Jr. 

Station Manager Wesley W. Bradley, Jr. 

Chief Engineer C. Upton 

Owners of: KRDO-TV. 



314 



V».*V^HH«VMWH*^HHH«*MK*^H»V^M*M*MV»>*>MW*^*^HHH*^*VVtHH*^HHH*V^».H* 



COLORADO 



KVOR— Colorado Springs— 1921 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Oper. By KVOR, Inc. 

Address 512 So. Teion 

Tel.: ME 2-3536 CBS 

Station Reps Venard, Rintoul & McConnell 

President Harrison Fuerst 

General Manager J. Hanson 

Chief Engineer W. Robson 

K S S S— Colorado Springs— 1959 

Frequency: 740 Kc. Power: 1 Kw. d.; 250 wts. n. 

Owned-Oper. By Hill-Smith Bcstg. Co. 

Address Antlers Hotel Penthouse 

Tel.: 634-5511 MBS 

Station Representative Hal Holman 

President. Gen. Mgr J. D. Hill 

Sales Promotion Mgr John Dunne 

Program Director Bob Mansur 

Chief Engineer Jay Blakesley 

KYSM— Colorado Springs— 1956 

Freq.: 1460 Kc. .Power: 1000 W. d.. 500 W. n. 

Owned-Oper. By KYSN Bcstg. Co. 

Address 30 S. Tejon St. 

Tel.: MElrose 3-2608 Independent 

Station Representative Spot Time Sales 

Pres., Gen. Mgr Donald T. Harding, Jr. 

Program Director T. Wilson 

Chief Engineer Sheridan Gilbert 

Owners of: WKID, Urbana. 

KVFC-Coriez-1955 

Frequency: 740 Kc Power: 1 Kw. 

Owned-Oper. By KVFC, Inc. 

Address KVFC Bldg. 

Tel.: LO 5-3463 ABC 

President Jack Hawkins 

Station, Chief Engineer James Hawkins 

KRAI-Craig-1948 

Frequency: 550 Kc. .Power: 1 Kw. d., 500 W. n 

Owned By Northwestern Colo. Bcstg. Co. 

Address P. O. Box 65 

Tel.: TA 4-6574 Independent 

Station Mgr Dick Bonderud 

KDTA-Delia-1955 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By. . .Monarch Broadcasting Co. 

Address P.O. Box 452 

Tel.: TR 4-4544 Independent 

Pres., Gen., Sta. Mgr D. E. Towne 

Prog. Dir Rose Mary Towne 

KDEH-Denver-1956 

Frequency: 1340 Kc Power: 250 Watts 

Owned KDEN Broadcasting Co. 

Address 1601 West Jewell Ave. 

Tel.: WE 5-3525 Independent 

Representative Breen <£ Ward 

Pres., Gen. Mgr E. E. Koepke 

Sta. Mgr., Publicity Dir Frank E. Amole, Jr. 

Sales Prom. Mgr Tom Moore 

Program Dir Lloyd Knight 

Chief Engineer Walt Wilson 



KFML-Denver-1955 

Frequency: 1390 Kc Power: 1000 Watts d. 

Owned By Fine Arts Bcstg. Co. 

Address 290 Fillmore St. 

Tel.: DExter 3-1509 Independent 

Station Representative Gill-Perna 

President Bill Daniels 

General Manager James F. Brown 

Commercial Manager Michael Mango 

Sales Promotion Mgr Tim O'Connor 

Program Director Val Sherman 

Chief Engineer Howard Dempsey 

KBTR-Denver-1961 

Frequency: 710 Kc Power: 5000 Watts 

Owned-Operated By Empire Bcstg. Inc. 

Address 1089 Bannock St. 

Tel.: AMherst 6-3601 Independent 

Station Rep H-R 

President John C. Mullins 

General Manager Joseph Herold 

Station Manager Richard Shireman 

Program Director Con Schader 

Publicity Director j Walt Kowalski 

Chief Engineer Joe Finch 

KFSC-Denver-1954 

Frequency: 1220 Kc Power: 1 Kw. 

Owned Francisco V. Sanchez 

Address 2185 Broadway 

Tel.: AC 2-8935 Independent 

Station Representative Oakes 

President F. V. Sanchez 

Station Mgr Levi Beall 

KHOW-Denver-1925 

Frequency: 630 Kc Power: 5000 Watts 

Owned By TCA Bcstg. Corp. 

Address Petroleum Club Bldg. 

Tel.: AMherst 6-2611 ABC 

Representative Peters, Griffin, Woodward 

Board Chairman Thomas B. Wilson 

General, Station Mgr Frank Bishop 

Program Director Dale Morgan 

Sales Prom. Mgr., Pub. Dir Dean Faulkner 

Chief Engineer Fred Everett 

KIMH-Denver-1922 

Frequency: 950 Kc Power: 5 Kw. 

Owned By KIMN Bcstg. Co. 

Address 5350 W. 20th Ave. 

Tel.: BE 7-2734 ABC 

Station Representative Avery-Knodel, Inc. 

President J. C. Hunter 

General Manager K. E. Palmer 

Commercial Manager Thomas Duggan 

Sales Promotion Mgr Dean Jarvis 

Program Director Glenn Bell 

Publicity Director John Eastburn 

Chief Engineer George Vogel 

KLIR-Denver-1953 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Oper. By KLIR, Inc. 

Address 6535 W. Jewell 



315 



COLORADO.. 

Tel.: WA 2-1189 KBS 

Sta. Representative Biddick 

Pres., Gen. Manager G. B. Anderson 

Station Manager Harold G. Kineaid 

Commercial Manager Bert Tracy 

Program Director F. L. Anderson 

Chief Engineer D. M. Smith 

Owners of: KJSK, Columbus, Neb.; KCLO-AM- 
FM, Leavenworth, Kan.; KJRG-AM-FM, New- 
ton, Kan. 

KLZ-Denver-1920 

Frequency: 560 Kc Power: 5000 Watts 

Owned By Time-Life Best. Inc. 

Business-Studio Address 131 Speer Blvd. 

Tel.: MA 3-4271 CBS 

Representative Katz 

President, Gen. Mgr Hugh B. Terry 

Station Mgr E. Lee Fondren 

Local Sales Mgr Lew Hunter 

Promotion Manager Gene Ball 

Program Dir Charles Roberts 

Chief Engineer Gene Jenkins 

Owners of: WFBM AM-FM-TV, Indianapolis; 
WOOD-AM-TV, Grand Rapids, Mich.; WTCN- 
AM-TV, Minneapolis; KLZ-FM, Denver, Colo. 

KOA-Denver-1924 

Frequency: 850 Kc Power: 50,000 Watts 

Owned-Operated By Metropolitan TV Co. 

Address 1044 Lincoln St. 

Tel.: CHerry 4-4141 NBC 

Representative Christal 

President William W. Grant 

Commercial Manager Gene Grubb 

V.P., General. Station Mgr Ralph Radetsky 

Sales Prom., Pub. Dir. . . . Richard N. Schafbuch 

Program Director Jim Atkins 

Chief Engineer Gene Jenkins 

KOSI-Denver-1954 

Freq.: 1430 Kc Power: 5 Kw. d.; 500 W. n. 

Owned-Oper By Armstrong Bcstg. Co. 

Address Box 98 

Tel.: EA 2-9342 MBS 

Station Representative .... Daren F. McGavren 

Pres., Gen. Mgr W. L. Armstrong 

Commercial Manager Robert N. Kindred 

Chief Engineer James Church 

KTLN-Denver-1948 

Frequency: 1280 Kc Power: 5 Kw. 

Owned-Operated By Radio-Denver, Inc. 

Address: 1160 East Colfax Ave. 

Tel.: AC 2-4811 Independent 

Station Representative Eastman 

Pres., Gen. Mgr Richard B. Wheeler 

Program Director Joe Finan 

Commercial Manager Kay Trott 

Publicity Director George Tews 

Chief Engineer Reggie Shirk 

Owners of: KRIZ, Phoenix. 

KDGO— Durango— 1958 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Basin Bcstg. Co., Inc. 

Address Box 3390 

Tel.: CHerry 7-1407 ABC-MBS 

President, General Mgr Henry Long 



KIUP— Durango— 1935 

Freq.: 930 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Oper. By KIUP. Inc. 

Address P. O. Box 641 

Tel.: 247-4464 KBS 

Station Reps Masla; McGuire 

President, General Mgr Ralph L. Atlass 

Program Director Marvin Conrad 

Commercial Mgr Al Gare 

Chief Engineer Frank Toomey 

KGMC-Englewood-1952 

Frequency: 1150 Kc Power: 1000 Watts d. 

Owned By MacLee Radio Corp. 

Address 3 W. Princeton 

Tel.: SU 1-4481 Independent 

Sta. Representative Weed 

Pres., Gen. Mgr Robert B. Mc Williams 

Sta., Comm. Mgr Lee P. Mehlig 

Chief Engineer D. F. White 

KCOL-Ft. Collins— 1947 

Frequency: 1410 Kc Power: 1000 Watts 

Owned-Oper. By Northern Colo. Bcstg. Co. 

Address P. O. Box 574 

Tel.: HUnter 2-5991 ABC 

Station Reps Avery-Knodel 

Pres., Gen. Mgr Ellis Atteberry 

Program Director Kent Miller 

Sales Promo. Mgr Terry Atteberry 

Chief Engineer Joe Kilgore 

K Z I X— Fort Collins— 1959 

Frequency: 600 Kc Power: 1000 Watts d. 

Owned By Horsetooth Bcstg. Co., Inc. 

Address Central Bldg. 

Tel.: 484-0468 MBS 

Station Representative Holman 

President, General Mgr Les Ware 

Program Director Bill Pollard 

Chief Engineer Jim Kuykendall 

Owners of: KLPW, Union; KYRO, Potosi; KJPW, 
Waynesville; KLME, Laramie, Mo. 

KFTM-FortMorgan-1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Morgan County Bcstg. Co. 

Address Highway 6 & 34 

Tel.: UN 7-5674 Independent 

Station Representative Holman 

Gen. Station Manager Mason Dixon 

Commercial Manager Phylis Love joy 

Prog. Dir., Chief Eng Kent Roberts 

K G L N— Glenwood Spgs. — 1950 

Frequency: 980 Kc Power: 1000 Watts, d. 

Owned-Oper. By KGLN, Inc. 

Address P. O. Box C 

Tel.: WH 5-6501 MBS 

Representative Holman 

President Rex Howell 

Gen. Mgr Jerry Fitch 

Program Director Marcie Fitch 

Chief Engineer Al Maggard 



316 



KICM-Golden-1957 

Frequency: 1250 Kc Power 1000 Wts. 

Owned By Norman Bcstrs. 

Address 5801 W. 44th Ave., Denver 

Tel.: GEnesse 3-6848 Independent 

President N. Johnson 

KEX0— Grand Junction— 1948 

Frequency: 1230 Kc Power: 250 Watte 

Owned-Oper. By. .Voice of Western Colo., Inc. 

Address 2508 North Ave. 

Tel.: CH 3-1230 ABC 

Representative Harlan Oakes 

President. D. Spencer Grow 

Vice Pres., Gen. Manager Abbott Tessman 

Comm., Program Dir Bob Collins 

Chief Engineer Jim Eicher 

K REX— Grand Junction— 1926 

Freq.: 920 Kc Power: 5 Kw., d.; 500 W. n. 

Owned-Oper. By... .Western Slope Bcstg. Co. 

Address P. O. Box 270 

Tel.: CHopel 2-5000 CBS 

Representative Hal Holman 

Pres., Gen. Mgr Rex Howell 

V.P., Station Mgr Robert McMahan 

Program Director Jack Welch 

Chief Engineer James Meyex 

Owners of: KGLN, Glenwood Springs; KREX- 

TV, . Grand Junction; KREY-TV, Montrose, 

Colo. 

KSTR— Grand Junction— 1957 

Frequency: 620 Kc Power: 5 Kw., d. 

Owned Mountain States Bcstg. Corp. 

Address Box 1110 

Tel: CH 3-1722 Independent 

Station Representative Pearson 

President, Gen. Mgr E. Anson Thomas 

Commercial Manager Jim Schaef fer 

Station Mgr Jack B. Lewis 

Program Dir June Lee 

Sales Promotion Mgr Jim Biber 

Publicity Dir George Walton 

Chief Engineer Norm Price 

KWSL— Grand Junction— 1961 

Frequency: 1340 Kc Power: 250 Watts 

Owned By G & P Enterprises 

Address 200 N. Sixth St. 

Tel.: CHapel 2-7800 Independent 

General, Comm. Mgr Wally Geiger 

Chief Engineer M. L. Davis 

KFKA-Greeley-1921 

Frequency: 1310 Kc Power: 1000 Watti 

Owned-Oper. By Mid- Western Radio Corp. 

Business-Studio Address 620 — 8th Ave, 

Tel.: ELgin 2-4421 Independent 

Newspaper Affil Record-Spockman, Denver 

Representative Hal Holman 

President H. E. Green 

Gen. Station Manager Ralph H. Green 

Comm. Mgr Virginia Sears 

Chief Engineer Harry Brewer 

KYOU-Greeley-1948 

Frequency: 1450 Kc Power: 250 Watte 

Owned-Oper. By Meroco Bcstg. Co. 



COLORADO 

Address 2424 Sixth Ave. 

Tel.: ELgin 2-0262 ABC-KBS-MBS 

Pres., Gen. Manager Ellwood Meyer 

Chief Eng Roland Reed 

KGUC— Gunnison— 1960 

Frequency: 1480 Kc Power: 250 Watts 

Owned By Roger W. Pepperd 

Address 1st Nat'l Bank Bldg. 

Tel.: 871 ABC-MBS-KBS 

General, Sales Mgr Roger W. Pepperd 

Program Director Enid C. Pepperd 

Chief Engineer Robert Edelen 

KBZZ— La Junta— 1937 

Frequency: 1400 Kc Power: 250 Watte 

Owned-Oper. By Grady F. Maples 

Address Box 485 

Tel.: DUdley 4-2541 ABC-KBS-MBS 

Representative Indie Sales 

General Manager C. J. Logan 

Station Manager v . .Reed Harris 

Program Director John Doenges 

Chief Engineer Donald W. Maples 

KLAK-Lakewood-1955 

Freq.: 1600 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Oper 1023 W. 8th Ave., Denver 

Address 1315 Oak St. 

Tel.: 244-8681 Independent 

Station Representative Weed 

President, General Mgr Ed Scott 

Sta., Comm., Sales Mgr Al Perry 

Chief Engineer Jim Wayne 

KLMR-Lamar-1948 

Freq.: 920 Kc. . .Power: 1000 W. d., 500 W. n. 

Owned-Oper. By SE Colorado Bcstg. Co. 

Address P. O. Box 890 

Tel.: 336-2206 ABC 

President Ralph Eaton 

Gen., Sta. Mgr Dennis Behan 

Pub., Prog. Director William Adams 

Chief Engineer Jack Connolly 

KMOR-Liitleion-1957 

Frequency: 1510 Kc Power: 1000 Watts 

Owned By M-O-R Bcstg. 

Address 140 Woodlawn Center 

Tel.: PYramid 4-4211 Independent 

Pres., Gen. Mgr Bob Martin 

Commercial, Promo. Mgr Hal Taf t 

Program Dir Bob Rubin 

Chief Engineer Ray Doane 

K L M 0— Longmont— 1949 

Frequency: 1050 Kc Power: 250 Watte d. 

Owned By Radio Longmont, Inc. 

Address Box 799 

Tel.: PRospect 6-2323 KBS 

Station Representative Continental 

President, Gen., Sta. Mgr Wm. G. Stewart 

Commercial Manager Hal Halvorson 

Program Director Jean Stewart 

Chief Engineer Gene Baldwin 

KL0V— Loveland-1955 

Frequency: 1570 Kc Power: 250 Watts 

Owned-Oper. By Regional Bcstg. Corp. 



317 



When You Can Have 

The Best, 

Why Be Satisfied 

With Less? 



THE ASSOCIATED PRESS 



318 



♦>*>*>»^;W»M;<ML<M>;MyM>;M>>#;M*Ma^^ II DA 1111 



Address 308 East 5th 

Tel.: 667-1570 KBS 

President William R. Vogel 

Sta., Sales Prom. Mgr Charles D. Gerrard 

Commercial Manager Carol Beitz 

Program Director Joel M. Deuth 

Publicity Director Don McGranahan 

Chief Engineer Richard J. Brown 

Owners of: WMMT, McMinnsville, Tenn.; WGNS, 
Murfreesboro, Tenn.; KWRV, McCook, Neb. 

K C M S— Manitou Spring— 1953 

Frequency: 1490 Kc Power: 100 Watts 

Owned By Garden of Gods Bcstg. Co. 

Address 68 Minnehaha Ave. 

Tel.: MUlberry 5-5776 Independent 

Pres., Chief Eng CM. Edmonds 

General, Comm. Mgr Mrs. C. M. Edmonds 

KSLV-MonieVisia-1954 

Freq.: 1240 Kc Power: 1 Kw. d., 250 W. n. 

Owned-Oper. By Colorado Radio Corp. 

Business Address 109 Adams St. 

Tel.: ULster 2-3581 KBS 

President George O. Cory 

General, Station Mgr Steve Marlow 

Program, Chief Engineer Jim Crosslin 

Owners of: KUBC, Montrose; KRAI, Craig; KRAC, 
Alamogordo. 

KUBC-Monirose-1947 

Freq.: 580 Kc Power: 5 Kw. d.; 1 Kw. n. 

Owned-Oper ated By. .Uncompaghre Bcstg. Co. 

Business-Studio Address P. O. Box 279 

Tel.: CHerry 9-4546 KBS 

Station Mgr E. De Julio 

KAPI-Pueblo-1958 

Frequency: 690 Kc Power: 250 Watts d. 

Owned By Centennial Radio Corp. 

Address Continental Pueblo Hotel 

Tel.: Lincoln 5-2883 Independent 

President, Gen. Mgr Ray J. Williams 

Commercial Manager Dwight Shaw 

Chief Engineer ...D. Redlingshafer 

KCSJ-Pueblo-1947 

Frequency: 590 Kc Power: 1000 Watts 

Owned By Sangre de Cristo Bcstg. 

Address 2226 TV Lane 

Tel.: LI 4-5782 Independent 

Representative Meeker Co. 

Station Mgr Cliff Hendrix 

Comm. Mgr Howard Myers 

Chief Engineer Kenneth Renfrow 

KDZA-Pueblo-1947 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Pueblo Radio Co. 

Address 301 1 Elizabeth 

Tel.: LI 4-5646 KBS 

Station Representative Devney-Org. 

Pres., Gen. Mgr., Chief Eng D. B. Crouch 

Comm, Prog. Dir William H. Beck 

KFEL-Pueblo-1956 

Frequency: 970 Kc Power: 1000 Watts 

Owned KFEL, Inc. 

Address 441 1 Goodnight Ave. 

Tel.: LI 2-6884 Independent 



Representative Continental 

Owner, Mgr Frank Donald Hall 

Chief Eng., Asst. Mgr John T. Roscoe 

KGHF-Pueblo-1928 

Frequency: 1350 Kc... Power: 5000 d.; 1000 n. 

Owned By KGHF, Inc. 

Address Highway 50 West 

Tel.: 542-5570 ABC 

Sta. Rep Gill-Perna, Inc. 

President, Gen. Mgr Robert D. Ellis 

Station, Comm. Manager Richard Fife 

Program Director Don Hallock 

Chief Engineer Tony Mejia 

Owners of: KKTV, Pueblo, Colo. Springs. 

KTUX-Pueblo-1959 

Frequency: 1480 Kc Power: 1000 Watts 

Owned By Steel City Broadcasting Co., Inc. 

Address 4211 Elizabeth St. 

Tel.: Lincoln 4-9586 Independent 

Owner Wayne D. Costner 

KAVI-Rocky Ford— 1956 

Frequency: 1320 Kc Power: 1000 Watts d. 

Owned By Patrick-Ridner Bcstg. Co. 

Address P. O. Box 632 

Tel.: 254-7427 KBS 

Sta. Representatives Pearson; McGuire 

General Mgr., Prog. Dir Edward J. Patrick 

Station Mgr., Chief Eng Lloyd A. Ridner 

Commercial Manager Herbert Schwien 

KVRH-Salida-1948 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Wm. J. Murphy 

Address P. O. Box 166 

Tel.: KEystone 9-2575 Independent 

General Manager Wm. J. Murphy 

KGEK-Sterling-1925 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By KGEK, Inc. 

Address Fleming Road 

Tel.: LA 2-1607 KBS-ABC 

President Al Ross 

KOLR-Sterling-1955 

Frequency: 1490 Kc ...Power: 250 Watts 

Owned-Oper. By . . Sterling Broadcasting Corp. 

Address 217 N. Front St. 

Tel.: LA 2-1740 ABC-MBS 

Representative Hal Holman 

General Mgr Bob Kath 

Chief Engineer A. Fortenburry 

KCRT-Trinidad-1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By KCRT. Inc. 

Address 100 Fisher Drive; Box 772 

Tel.: VI 6-3212 ABC-KBS-MBS 

Representative Indie Sales 

Pres., Gen. Mgr., Ch. Eng E. M. Cooper 

KFLJ— Walsenburg— 1957 

Frequency: 1380 Kc Power: 1 Kw., d. 

Owned By Floyd Jeter 

Address Box 593 

Tel.: Ill Independent 

President. Ch. Eng Floyd Jeter 



319 



it 



CONNECTICUT 



Jjt Pop.: 2,670,000 
:: Families: 788,500 

g 



Radio Homes: 770,500 g 
AM Stas. in State: 34 



WADS— Ansonia— 1956 

Freq.: 690 Kc Power: 500 Watts d, 

Owned By Valley Broadcasting Co. 

Address 290 Main St. 

Tel.: RE 5-4606 MBS 

Station Rep Walker-Rawalt 

Pres.. Gen., Sta. Mgr Sydney E. Byrnes 

Commercial Mgr Wes Hobby 

Chief Engineer Angelo Gruttadauria 

WICC-Bridgeport-1926 

Freq.: 600 Kc Power: 1 Kw. a.. 250 W. n. 

Owned-Oper. By Conn.-N. Y. Broadcasters 

Address 2190 Post Rd., Fairfield. Conn. 

Tel.: CL 6-046 1..N.Y. CI 5-0668. .Independent 

Representative Adam Young 

President. Gen. Mgr Kenneth M. Cooper 

V.P., Business Mgr John E. Metts 

Sales, Sta. Mgr Ray Colonari 

Program Director Ken Gaughran 

Owners of: WICC-TV. 

WNAB-Bridgeporl— 1941 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WNAB, Inc. 

Business-Studio Address 991 Broad St. 

Tel.: FO 6-1803 ABC 

President Harold Thomas 

Chief Engineer N. Howard 



HARTFORD'S 
FIRST 

MUSIC and 
NEWS* 
STATION . . . 

w c c c 



AM 



FM 



** 



Hartford, Connecticut 

The Savitt Stations 
* Radio Press International 
** New York Times-QXR Network Affiliate 



WBIS— Bristol— 1948 

Frequency: 1440 Kc Power: 500 Watts, d. 

Owned-Oper. By The Bristol Bcstg. Corp. 

Business Studio Address 183 Main St. 

Tel.: LU 3-9265 Independent 

President Eric Hatch 

General Manager .Richard C. Kilbourn 

Commercial Manager Val McCormick 

Program Director John Abaray 

Chief Engineer Lee Steele 

WLAD-Danbury-1947 

Frequency: 800 Kc Power: 250 Watts d. 

Owned-Operated By Berkshire Bcstg. Corp. 

Business-Studio Address 207 Mala St. 

Tel.: PI 8-3565 Independent 

Station Reps Devney Org.; Foster & Creed 

President John P. Previdi 

Gen., Comra, Mgr Sol Robinson 

Program Director Paul Baker 

Chief Engineer Rudi Cehak 

WSUB-Groion-1958 

Frequency: 980 Kc Power: 1000 Watts 

Owned By Radio WSUB 

Address 1064 Poquonnock Rd. 

Tel.: Hilltop 5-2494 Independent 

Station Reps Walker-Rawalt, N. E. Spot Sales 

General Mgr Lawrence A. Reilly 

Commercial Manager Warren F. Haas 

Program, Ch. Eng Armand J. Bernard 

Owners of: WTXL, Spring field, Mass. 

WCCC-Hariford-1947 

Frequency: 1290 Kc Power: 500 Watts, d. 

Owned By Greater Hartford Bcstg. Corp. 

Address Hotel Bond 

Tel.: JA 5-6648 MBS 

Sta. Reps Gill-Perna; Foster & Creed 

President William M. Savltt 

Station Manager . Ralph H. Klein 

Commercial Manager Sumner Pearl 

Program Dir Burt La Coe 

Chief Engineer Edward S. Kozaryn 

WDBC-Hartford-1922 

Frequency: 1360 Kc Power: 5000 Watts 

Owned-Oper. By . . Buckley-Jaeger Bcstg. Corp. 

Address Box 151, Blue Hills Sta. 

Tel.: CH 2-7751 Independent 

Station Representative John Blair 

V.P.. Gen., Comm. Mgr William Crawford 

Program Director Charles R. Parker 

Chief Engineer Charles Lynch 

WPOP-Hariford-1956 

Frequency: 1410 Kc Power: 5,000 Watts 

Owned Tele-Broadcasters of Conn., Inc. 

Business-Studio Address 410 Asylum St. 

Tel.: JA 7-9131 Independent 

Representative Adam Young 

President, Gen. Mgr H. Scott Kilgore 

Station Mgr Philip A. Zoppi 

Owners of: KUDL, Kansas City, Mo.; KALI, Los 
Angeles; KOFY, San Francisco. 



320 



*\<*V**'*<**'*^<*^<^^*V^^^^^^^^^^^^^*<*<*******<*^**'*<*<^f^f*^*V^*<*<*<*<*^*<*iU<^f*V* 



CONNECTICUT 



WTIC-Hariford-1925 

Frequency: 1010 Kc Power: 50.000 Watt* 

Owned-Oper. By Trarelers Bcstg. Service 

Address 3 Constitution Plaza 

Tel.: JA 5-0801 NBC 

Representative Chrlstal 

President Paul W. Morency 

General Manager Walter C. Johnson 

V.P., Program Director Bernard Mullint 

Vice President, Sales Robert S. Tyrol 

Promotion Mgr Eugene J. Muriatr 

Publicity Director Paul E. Lucas 

Dir. of Engineering Harold A. Dorschug 

Plant Mgr., Ch. Eng Herman D. Taylor 

Owners of: WTIC-FM-TV. 

WMF-Manchesier-1958 

Freq.: 1230 Kc Power: 1 Kw. d., 250 W. n. 

Owned By Manchester Broadcasting Co. 

Address 376 R. West Middleturn Pike 

Tel.: Mitchell 3-2491 CBS 

Station Representative .Walker-Rawalt 

Owner, Gen. Manager John Deme 

Program Director T. R. Saffard 

WMMW-Meriden-1947 

Frequency: 1470 Kc Power: 1000 Watts, d. 

Owned By Meriden Radio, Inc. 

Address 99 Colony St. 

Tel.: BE 5-5747 Independent 

Station Rep Continental Bcstg. Co. 

President Ralph Weil 

General Manager Donald Laufer 

Comm., Sales Prom. Mgr Bernie Kaufman 

Program Director Lester H. Fox 

Chief Engineer Hillis Holt 

WCMX-Middleiown-1948 

Frequency: 1150 Kc Power: 500 Watts 

Owned-Oper. By Middlesex Bcstg. Co. 

Address River Road 

Tel.: Diamond 7-2565 Independent 

Sta. Reps Devney Org.; Nona Kirby 

Managing Dirs R. J.. W. J. O'Brien 

Station Mgr., Prog. Dir Bill Glynn 

Sales Director Peter M. O'Brien 

Chief Engineer Rogers Holt 

WOWW-Naugaluck-1960 

Frequency: 860 Kc Power: 250 W. d. 

Owned By Naugatuck Valley Service 

Address 142 Meadow St. 

Tel.: PArk 9-2291 Independent 

Station Representative Walker-Rawalt 

President, General Mgr John T. Parsons 

Sales Promotion Mgr Carl Fisher 

Program Director Brad Drawbridge 

Publicity Director John Logan 

Chief Engineer Terry King 

WHAY-New Britain— 1949 

Frequency: 110 Kc Power: 5000 Watts 

Owned-Operated By. .Central Conn. Bostf. Co. 

Business Address 11 Grove Hill 

Tel.: BAldwin 3-2721 ABC 

Sta. Reps Forjoe; New Eng. Spot Sales 

General Mgr Aldo DeDomlnids 



Station Manager Charles Bell, Jr. 

Commercial Manager John Dyno 

Chief Engineer Hillis Holt 

WRYH-NewBriiain-1946 

Frequency: 140 Kc... Power: 1000 Walls 4. 

Owned By Hartford County Bcstg. Corp. 

Address. . 1056 Willard Ave., Newington, Conn. 
Tel.: MOhawk 6-5646 Independent 

Station Reps Hollingbery; Eckels 

President, General Mgr Louis A. Sodokoff 

Station, Sales Prom. Mgr. . . Michael E. Drechsler 

General Sales Mgr Tony Pansullo 

Program Director Joseph M. Tasker 

Chief Engineer Earl A. Carron, Jr. 

WAVZ-New Haven-1947 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Operated By WAVZ Bcstg. Corp. 

Business-Studio Address 152 Temple St. 

TeL: SP 74761 .Independent 

Representative Hollingbery, Kettell Carter 

Chairman of the Board Victor W. Knauth 

President Daniel W. Kops 

Exec. Vice Pres Richard J. Monahan 

V. P. & Gen. Mgr Marvin B. Rosenblatt 

Commercial Manager Marshall Pite 

Program Director George T. Phillips 

Sales Prom., Pub. Director S. L. Bars tele 

Chief Engineer Frank Belaska 

Owners of: WTRY, Troy, N. Y. 




Daniel W. Kops, 

• President 

Richard J. Monahan, 

• Executive Vice President 



WTRY 

Albany • Schenectady 



REPRESENTATIVE 
• John Blair & Co. 



I 



REPRESENTATIVES 
> Geo. P. Hollingbery Co. 
i KettoU-Carter, Inc. 



WAVZ 

New Haven. Conn 



321 




A TIME OF RENEWAL 

Broadcast House, new four-story home of WTIC TV -AM-FM is the first unit to be completed and 
occupied in Constitution Plaza, an area of urban renewal which boldly foretells of Hartford's bright 
future. The challenging opportunity to serve the vigorous, enterprising mind and spirit of the people of 
Southern New England has been ours for 37 years. 





"7Tl£ BROJT)CJS7£Ji." 

An original bronze by Frances 

Wadsworth, was commissioned for 

the lobby of Broadcast House and 

symbolizes tbe act of broadcasting which 

sows tbe seeds of service, 

'"Jhe Broadcaster Suite," an original musical 

work by Robert Maxwell, was commissioned 

for tbe dedication of Broadcast Mouse. 

Its premiere performance under the 

baton of the composer took place 

on 'November 27, 196 1, following 

the unveiling of the bronze by 

governor John 5V. Dempsey 

of Connecticut. 



A TIME OF REDEDICATION 

With a deep awareness of our history-filled past, we now dedicate ourselves anew to the fulfillment of 
that greater service which Broadcast House and its facilities make possible. 




President 



WTIC • TV3 • AM • FM 



Broadcast House 



3 Constitution Plaza 



Hartford, Connecticut 



VVIIIHvllvUI ♦♦♦♦.♦♦•♦♦•♦♦•♦♦•♦♦'♦♦•♦ v# ♦> ♦'♦ ♦'♦ ♦•♦ ♦•♦ ♦♦ ♦'♦ ♦•• ♦•♦ ♦•♦ ♦•♦ ♦'♦ ♦*♦ ♦'♦ ♦'♦ ♦•♦ ♦*♦ ♦•♦ ♦•♦ ♦'» ♦'♦ ♦'• v* ♦'♦ •> ♦'♦ ♦•♦ ♦'♦ ♦*♦ ♦'♦ ♦'♦ ♦*♦ **♦ ♦*♦ 



WELI-New Haven-1935 

Frequency: 960 Kc Power: 5 Kw. 

Owned By Conn. Radio Foundation, Inc. 

Business-Studio Address 221 Orange St. 

TeL: UN 5-1133 Independent 

Sta. Representative H. R. Reps. 

Pres., Sta., Gen. Mgr Richard W. Davis 

WDEE-NewHaven-1960 

Frequency: 1220 Kc Power: 1000 Watts d. 

Owned By Southern New Eng. Bcstg. Corp. 

Address. .473 Denslow Hill Rd.. Hamden, Conn. 

Tel.: AT 8-3561 Independent 

Station Reps For joe; N. E. Spot Sales 

President, Chief Engineer . . Vincent Delaurentss 

Commercial Mgr Charles Bell, Jr. 

General Manager Aldo De Dominicis 

Program Director Richard Galiette 

WNHC— New Haven— 1944 

Freq.: 1340 Kc Power: 1 Kw. d., 250 W. n. 

Owned-Oper. By Triangle Publications. Inc. 

Address 135 College St 

Tel.: SPruce 7-3611 ABC 

Newspaper Affil Phila. Inquirer; TV Guide 

Station Reps McGavren; Foster-Creed 

V.P. Radio-TV Div Roger W. Clipp 

General Mgr Richard L. Chalmers 

Commercial Mgr James U. Sweeney, Jr. 

Sales Promotion Mgr Vincent De Pillo 

Program Director Norman Polman 



wwco 

PULSE and HOOPER 
AGREE 

# 



BY A WIDE MARGIN 

WWCO 

1240 Non-Directional 

24 Hours a Day 

Waterbury Connecticut 

Represented by 

Radio-TV Representatives, Inc. 
ECKELS & CO. Boston, Mass. 



Publicity Director Edward J. Caputo 

Chief Engineer Carmine Iannucci 

Owners of: WFIL - AM - FM - TV, Philadelphia; 
WNBF-AM-FM-TV, Binghamton, N. Y.; WFBG- 
AM-TV, Altoona. Pa.; WNHC-FM-TV, New Ha- 
ven, Conn.; WLYH-TV, Lebanon, Pa.; KFRE- 
AM-FM-TV, Fresno, Calif. 

WNLC-NewLondon-1936 

Frequency: 1510 Kc Power: 5000 Watts 

Owned-Operated By. .The Thames Bcstg. Corp. 

Business-Studio Address 281 State St. 

Tel.: Gibson 2-5328 Independent 

Station Reps... Masla & Co.; Kettell-Carter 

Pres., Gen. Manager Gerald J. Morey 

Prom., Coram. Mgr Edwin H. Schweitzer 

Program, Pub. Dir Leslie Morson 

Chief Engineer Randolph Barrett 

WNLK-Norwalk-1948 

Frequency: 1350 Kc Power: 500 Watts 

Owned-Operated By. .Norwalk Bcstg. Co., Inc. 

Address 11 Wall St. 

Tel.: TE 8-5566 Independent 

Pres., Gen. Mgr James Stolcz 

Program Director Richard Bounerba 

Chief Engineer Clarence Burnham 

WICH-Norwich-1946 

Freq: 1310 Kc Power: 1 Kw. 

Owned-Oper. By Eastern Conn. Bcstg. Co. 

Business-Studio Address Cuprak Rd. 

Tel.: TU 7-1613 Independent 

Station Representative Foster-Creed 

President Donald Lasser 

General, Station Mgr Richard Reed 

Commercial Manager John A. MacAdie 

Sales Prom., Pub. Director Edward Adler 

Chief Engineer Alexander Dubenetsky 

WLIS-Old Saybrook-1956 

Frequency: 1420 Kc Power: 500 Watts 

Owned Long Island Sound Radio Corp. 

Address Conn. Turnpike 

Tel.: EV 8-3546 MBS 

Sta. Representative Hopewell 

Pres., Gen. Mgr Joseph P. Trantino 

Commercial Mgr Alex Pernal 

Station Mgr Vivian N. Trantino 

Chief Engineer M. Tavarles 

WINY-Putnam-1953 

Frequency: 1350 Kc Power: 1 Kw. 

Owned By Winny Bcstg. Co. 

Address 15 Grove St. 

Tel.: WA 8-2721-2 MBS 

President H. C. Rice 

Gen. Mgr R. C. Rice 

WSTC-Siamford-1946 

Frequency: 1400 Kc. .Power: 1 Kw. d., 250 W. n. 

Owned-Oper. By W. Conn. Bcstg. Co. 

Business-Studio Address 270 Atlantic St. 

Tel.: DA 4-7575 ABC 

Newspaper Affiliation Stamford Advocate 

Station Reps N. E. Spot Sales 

President Kingsley Gillespie 

Gen. Manager Julian Schwartz 

Chief Engineer Lisle Dorrian 



324 



WBZY-Torrington-1947 

Frequency: 990 Kc Power: 1000 Wotts d. 

Owned By Pioneer States Bcstrs., Inc. 

Business-Studio Address 127 Main St. 

Tel.: HU 9-4173 Independent 

Station Rep Breen & Ward 

President, Gen. Mar Bernard J. Zucker 

Station Manager Patricia S. McGee 

Commercial Manager Robert L. Kursman 

Chief Engineer James M. Dunlap 

WTO R— Torrington— 1948 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Torrington Bcstg. Co., Inc. 

Business-Studio Address 93 Perkins St. 

TeL: HU 9-4181 MBS 

Station Reps Walker-Rawalt; Masla 

Pres., Gen. Mgr Edmund W. Waller 

Sta., Comm. Mgr Alfred G. Eyre 

Program Director Ed Harrigan 

Chief Engineer Don Freeman 

WATR— Waterbury— 1934 

Freq.: 1320 Kc Power: 5 Kw., d., 1 Kw., n. 

Owned-Oper. By WATR, Inc. 

Business-Studio Address 440 Meadow St. 

Tel.: PL 5-1121 ABC 

Sta. Representative Masla 

Gen., Sta. Mgr Sam R. Elman 

Chief Engineer Robert Corbett 

WBRY-Waierbury-1932 

Frequency: 1590 Kc Power: 5000 Watts 

Owned By Crystal-Tone Bcstg. Co. 

Address 136 Grand St. 

Tel.: PL 3-1125 , CBS 

Sta. Reps Boiling Co.; Foster and Creed 

President Gustave Nathan 

Gen. Station Manager Robert S. Holczer 

Comm., Sales Prom. Mgr Murray Grossman 

Publicity Director Robert Gillespie 

Chief Engineer John Tomasiewicz 



CONNECTICUT-DELAWARE 

WWCO-Waterbury-1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. WWCO, Inc. 

Business-Studio Address 65 Bank St. 

Tel.: PLaza 4-5141 MBS 

Station Reps Radio-TV Reps.; Eckels 

President Herbert Bloomberg 

Vice President Ruth R. Goodard 

Chief Engineer B. McCormick 

WMMM-Wesipori— 1959 

Frequency: 1260 Kc Power: 1000 Watts 

Owned By Westport Bcstg. Co. 

Business Address 163 Main St 

Tel.: CApital 7-5133 MBS 

Station Representative Prestige 

President, Gen. Mgr .Sidney J. Flamm 

Station Mgr., Prog. Dir Bob Roberts 

Comm. Manager John Newhouse 

Sales Promotion Mgr Betty James 

Chief Engineer James M. One 

WILI-Willimaniic-1957 

Frequency: 1400 Kc. .Power: 1 Kw. d., 250 W. n. 

Owned By "Willie" Corp. 

Address Bcstg. House, Main St. 

Tel.: HA 3-1621 MBS 

Pres., Gen. Manager Herbert C. Rice 

Comm. Manager Robert C. Rice 

Sales Prom. Manager Ethel A. Rice 

Program Director Roger Baker 

Publicity Director Les Douglas 

Chief Engineer John Roache 

Owners of: WINY, Putnam, Conn. 

WS0R— Windsor— 1961 

Frequency: 1480 Kc Power: 500 Watts, d. 

Owned By The Tobacco Valley Bcstg. Co. 

Address 118 Poquonock Ave. 

Tel.: MUrdock 8-4948 Independent 

Station Representative Breen & Ward 

President Stanley B. Loucks 

General Manager Ralph J. Robinson 

Program Director Joel L. Salberg 

Chief Engineer Michael Cookish 



*♦♦♦♦♦♦*♦♦'♦*•♦♦'♦♦'♦**♦♦•♦»'♦*•♦♦•♦»*♦♦•♦♦'♦»'«**♦»'♦♦*♦*•♦*'♦*'♦♦'♦♦♦*'♦♦'♦*'♦«.'♦ vV «'♦♦*« ♦'♦»'#♦'♦»'♦♦•♦♦'♦»'♦♦'♦♦'♦»♦♦♦♦♦♦♦♦♦♦♦♦♦»»♦♦♦♦♦♦♦»* #♦ ♦♦♦♦♦♦♦♦♦»* 



g Pop.: 475,000 
g Families: 140,000 



DELAWARE 



Radio Homes: 135,000 g 
AM Stas. in State: 9 « 

$ 

♦V 

♦.♦♦*♦.♦♦.»♦,♦».♦♦.♦♦.♦».*♦.♦♦.**.»♦.♦♦.♦♦.♦♦.*»,*♦,♦♦,♦♦.♦ 



WDOV-Dover-1948 

Frequency: 1410 Kc Power: 1000 Watts 

Owned Dover Bcstg. Co. 

Address Denny's Road 

Tel.: REdfield 4-5816 MBS 

Station Representative Breen & Ward 

President Henry Rau 

Station, Comm. Mgr William S. Cook 

Chief Engineer Lloyd Smith 

Owners of: YVOL, Washington, D. C; WARE, 
Hagerstown; WNAV, Annapolis. 



WKEN-Dover-1957 

Frequency: 1600 Kc Power: 500 Watts, d. 

Owned Coastal Carolina Bcstrs. 

Address Treadway Inn 

Tel.: RE 4-5797 ABC 

Sta. Representative Grant Webb 

President J. Olin Tice, Jr. 

Station Manager John Masters 

Commercial Manager Ed Bowen 

Chief Engineer Jim Gentry 

Owners of: YVKTC, Charlotte; WMYB, Myrtle 
Beach; WCAY, Columbia. 



325 



DELAWARE-DISTRICT OF COLUMBIA 



»♦♦♦♦♦»♦♦♦♦>♦♦*,♦♦.♦♦>♦>♦.♦♦.*♦>♦.♦♦.♦♦.♦♦•♦♦.♦♦.♦♦.*♦.♦♦.*♦•♦♦.♦♦.♦♦.*♦.♦♦.♦♦.♦♦.♦♦.♦♦>♦.*♦.♦ 



WJWL— Georgetown— 1951 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Operated By Scott Bcstg. 

Address DuPont Highway 

Tel.: Georgetown 2567 Independent 

President Herbert Scott 

General Manager Charles R. Maillet 

Chief Engineer Edward Marzoa 

WKSB-Milford-1953 

Frequency: 930 Kc Power: 500 Watts 

Owned-Oper. By Kent-Sussex Bcstg. Co. 

Address Box 444 

Tel.: GA 2-8881 Independent 

Gen., Comm., Prom. Mgr H. M. Griffith, Jr. 

Ch. Eng., Oper. Mgr . . .E. M. Welch 

WSUX-Seaford-1955 

Frequency: 1280 Kc Power: 1000 Watts 

Owner-Oper. By E. & W. C. Evans 

Address Dual Hwy. 13 

Tel.: NAtional 9-7933 Independent 

Pres., Gen. Mgr Elizabeth Evans 

W A M S— Wilmington— 1947 

Frequency: 1380 Kc. Power: 5 Kw. d., 1 Kw. n. 

Owned Rollins Broadcasting Co. 

Address 414 French St. 

Tel.: OL 4-8881 Independent 

Station Representative Eastman 

President O. Wayne Rollins 

General, Station Mgr Ed Edwards 

Commercial Manager Harry Reed 

Program Director Lee Davis 

Chief Engineer Fitzgerald MacDaniels 

Owners of: WCHS-AM-TV, Charleston; WPTZ-TV, 



Pittsburgh; WEAR-TV, Pensacola; WRAP, Nor- 
folk; WBEE, Harvey, HI.; WNJR, Newark. 

WDEL-Wilmington-1922 

Frequency: 1150 Kc Power: 5000 Watts 

Owned-Oper. By Delmarva Bcstg. Co., Inc. 

Address 2727 Shipley Road 

Tel.: OLympia 2-3311 NBC 

Representative Meeker Co. 

Station Executive Clair R. McCollough 

Station Manager Harvey C. Smith 

National Sales Manager Harry J. Shaub, Jr. 

Gen. Sales Mgr J. Robert Gulick 

Program Manager Richard Aydelotte 

Technical Director J. E. Mathiot 

WILM-Wilmington-1922 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Delaware Bcstg. Co. 

Business-Studio Address 920 King St. 

Tel.: OL 4-7771 ABC 

Representative Boiling Co. 

President, Gen. Mgr Ewing B. Hawkins 

Chief Engineer ..Eugene Szymanski 

WTUX-Wilmingion-1946 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Oper. By ... . Port Frere Bcstg. Co., Inc. 

Address 1400 Market St. 

Tel.: OL 5-8821 Independent 

Sales Representative Spot Sales 

Pres., Sta. Mgr Gordon K. Macintosh 

Commercial Manager William S. Ewing 

Sales Prom. Mgr. .Henry Cook 

Program Director Donald Mathewson 

Publicity Director David Kaigler 

Chief Engineer Ed Kennedy 



*♦♦„♦*♦♦.♦♦,♦♦♦♦ w ♦♦♦♦*♦♦♦♦♦,♦♦,♦♦,♦♦,♦♦,♦♦,♦♦,♦♦,♦♦,♦♦,♦ ♦>«*♦,♦♦,♦♦,♦».♦♦,♦♦ *♦♦♦♦♦♦♦>♦♦♦ >♦♦♦*♦♦*♦♦♦♦♦♦*♦>♦♦♦>♦♦♦>♦♦♦♦♦»♦♦♦>♦♦♦♦♦♦♦♦♦,,♦♦,♦♦,,♦ 

**<<M>Vv<M> ♦♦♦♦♦♦♦♦ ♦♦♦♦♦♦♦ ♦♦♦♦♦♦♦♦♦♦♦ ♦♦ ♦ ♦♦♦♦♦ ♦»♦♦ ♦ ♦♦« •» ♦♦*♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦>♦♦♦♦♦♦♦♦ 

Radio Homes: 218,000 g 
AM Stations: 10 |* 



DIST. OF COLUMBIA 



8 Pop.: 770,000 
U Families: 224,500 

*♦♦♦♦♦♦♦♦♦♦♦♦♦♦*♦♦♦*♦♦♦♦♦»#♦♦♦♦♦♦♦♦»♦»♦»♦♦♦♦♦*♦♦♦♦♦♦♦»♦ ♦♦♦♦^♦♦♦^ ♦♦-v, ♦»♦#»♦♦,♦♦»*♦,♦♦♦♦♦#♦♦♦♦»#♦♦♦♦♦♦♦♦♦»♦♦»♦♦♦♦♦♦♦.♦♦ ♦♦♦♦,«, 



WGMS-Washingion, D. C— 1947 

Frequency: 570 Kc. .Power: 5 Kw. d., 1 Kw. n. 

Owned By RKO General, Inc. 

Address Hotel Harrington 

Tel.: Executive 3-8676 Independent 

Station Rep RKO General Natl. Sales 

President, Gen. Mgr Thomas F. O'Neil 

Sales Manager Perry S. Ury 

Program Director Charles O. Wood 

Dir. of Adv. & Pub Beth Parrish 

Owners of: WOR-AM-FM-TV, New York; KHJ- 
AM-FM-TV, Los Angeles ; WNAC-AM-TV, WRKO- 
FM, Boston; KFRC-AM-FM, San Francisco; 
WHBQ-AM-TV, Memphis; CKLW-AM-FM-TV, De- 
troit; WHCT-TV, Hartford. 

WMAL-Washingion, D. C. 
1925 

Freq.: 630 Kc Power: 5,000 Watts 

Owned Evening Star Bcstg. Co., Inc. 

Address 4461 Connecticut Ave., N.W. 

Tel.: KE 7-1100 ABC 

Newspaper Affiliation The Evening Star 

Representative H-R 

President John W. Thompson, Jr. 



General Manager Fred S. Houwink 

Radio Manager Andrew M. Ockershausen 

Program Manager Harold L. Green 

Chief Engineer Allan Powley 

Owners of: WMAL-FM-TV, Washington, D. C; 
WSVA-AM-FM-TV, Harrisonburg, Va. 

WOL-Washington, D. C— 1924 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Washington Bcstg. Co. 

Address 2000 P. St.. N.W. 

Tel.: HObart 2-3900 MBS 

Station Representative Breen-Ward 

Pres., Gen. Mgr Henry Rau 

Commercial Manager Malcolm Campbell 

Promotion Manager Stan Barclay 

Director of Engineering Lloyd Smith 

Chief Engineer Joe Velsmid 

Owners of: WDOV, Dover, Del.; WNAV, Annapolis, 
Md.; WARE, Hagerstown, Md.; WOL-FM, Wash- 
ington, D. C. 

W00K-Washingion,D. C. 
1940 

Frequency: 1340 Kc Power: 250 Watts 



326 



>♦♦♦>♦♦♦>♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦< 



Owned-Operated By United Bcstg. Co. 

Address 5321 First Place, N.E. 

Tel.: TU 2-2500 Independent 

Station Representative UBC Sales 

President Richard Eaton 

V.P. & Gen. Mgr John A. Panagos 

Program Director Cliff Holland 

Chi«ef Engineer Ernest E. Stephens 

WPGC-Washington, D. C— 1954 

Frequency: 1580 Kc. . .Power: 10,000 Watts d. 

Owned-Operated By WPGC, Inc. 

Business Address 4421 Southern Ave., SE 

Tel.: JOrdan 8-6677 Independent 

Station Representative Dore 

President M. E. Richmond 

Gen., Comm. Manager Robert Howard 

Program Director. . Dean Griffith 

Chief Engineer George R. Sanner 

WQMR-Washingion, D. C. 
1945 

Frequency: 1050 Kc Power: 1.000 Watts 

Owned By Connie B. Gay Bcstg. Corp. 

Address Wisconsin Bldg. 

Tel.: WHitehall 6-1050 Independent 

Station Representative Spot Time Sales 

President, General Manager Ed Winton 

Station Manager Ted Dorf 

Program Director Don Tucker 

Publicity Director Roger Craig 

Chief Engineer Earl Castine 

Owners of WFTC, Kinston; WTCR, Ashland. 

WRC-Washingion, D. C— 1923 

Frequency: 980 Kc Power: 5000 Watts 

Owned-Operated By National Bcstg. Co. 

Address 4001 Nebraska Ave., NW 

Tel.: EM 2-4000 NBC 

Sta. Representative NBC Spot Sales 

President (NBC) Robert Kintner 

V. P., General Mgr Joseph Goodf ellow 

Station Manager Harry A. Karr Jr. 

Business Manager William Callaway 

Prog. Mgr William Grayson 

Publicity Manager Charlotte Walch 

Chief Engineer John Rogers 

Owners of: WNBC-AM-TV-FM, N. Y.; WRCV- 
AM-TV, Phila.; WRC-TV-FM; WMAQ-FM, Chi- 
cago; KNBC-FM, San Francisco; WAMP, Pitts- 
burgh; WNBQ, Chicago; KRCA, Los Angeles; 
WFMP, Pittsburgh. 

WT0P— Washington, D. C. 
1932 

Frequency: 1500 Kc Power: 50.000 Watts 

Owned-Oper Washington Post Co. 

Address Broadcast House 

Tel.: EM 2-9300 CBS 

Newspaper Affiliate Washington Post 

Representative CBS Radio Spot Sales 

Pres., Best. Div John S. Hayes 

General Manager Lloyd Dennis, Jr. 

Sales Mgr R. W. Schellenberg 

Dir., Sales Develop Charles Crawford 

Program Director Patricia A. Searight 

Publicity Director Margaret Nelson 

Chief Engineer Granville Klink 



DISTRICT OF COLUMBIA 

WUST-Washingion, D. C. 
1947 * 

Frequency: 1120 Kc Power: 250 Watts 

Owned-Operated By Atlantic Bcstg. Co. 

Address 1815 V St., N.W. 

Tel.: HO 2-0011 Independent 

Station Representative Bernard Howard 

President Milton Diener 

General Manager Daniel Diener 

Program Mgr Ben Gordon 

Comm., Sales Prom. Mgr '.Perry Walders 

Chief Engineer Norman Woods 

Owners of: WFPG, Atlantic City, N. J.; WJMD, 
Washington, D. C. 

WWDC-Washington,D.C. 
1941 

Frequency: 1260 Kc Power: 5000 Watts 

Owned-Oper. By WWDC, Inc. 

Business-Studio Address 1627 K St., N.W. 

Tel.: TU 2-7600 Independent 

Representative Blair 

Pres., Gen. Mgr Ben Strouse 

V.P., Gen. Sales Mgr Max Sherman 

Program Director Ed Studney 

Sales Prom. Mgr Jo Wilson 

Publicity Director Norman Reed 

Chief Engineer Ross H. Beville 

Owners of: WMBR, Jacksonville; WWDC-AM-FM, 
Washington, D. C. 




This man doesn't use 

WWDC 

but practically 

every national radio 

advertiser does! 



Radio Washington 

Represented nationally 
by John Blair & Co. 



6 



BLAIR 
GROUP 
PLAN 
MEMBER 



327 



| Pop.: 5,115,000 

§ Families: 1,564,500 I L Villi/ A AM Sras. in State: 168 



FLORIDA 



Radio Homes: 1,507,000 § 



WAPG-Arcadia-1956 

Frequency: 1480 Kc Power: 1000 Watts d. 

Owned Arcadia-Punta Gorda Bcstg. Co. 

Tel.: WA 8-6111 KBS 

President H. D. Ryals 

General Manager W. W. Benton 

Comm., Prog. Dir Bert G. Erickson 

Chief Engineer Paul Howell 

WKTX-Ailantic Beach-1958 

Frequency: 1600 Kc Power: 1000 Watts d. 

Owned By Good Music Bcstg. 

Address 1611 Atlantic Blvd. 

Tel: CH 6-3695 Independent 

Gen. Mgr., Chief Eng Robert K. Lynch 

Program Dir Bernie Adams 

WTWB-Auburndale-1956 

Frequency: 1570 Kc Power: 1 Kw„ d. 

Owned By L. M. Hughey 

Address P. O. Box 1 

Tel.: WOodlown 7-1129 Independent 

President L. M. Hughey 

Gen. Mgr., Program Dir Richard Boyce 

Chief Engineer Fred N. Potter 

WAVP-AvonPark-1957 

Frequency: 1390 Kc Power: 1 Kw., d. 

Owned By Mid-Florida Bcstrs., Inc. 

Address Jacaranda Hotel 

Tel.: GL 3-3171 Independent 

President John Marshall 

General Manager W. Coarsey 

Commercial Manager Geneva Clayton 

Program Director June Cooper 

Chief Engineer J. Howard 

WBAR-Bariow-1954 

Frequency: 1460 Kc Power: 1000 Watts d. 

Owned Oper. By WBAR, Inc. 

Address Box 820 

Tel.: 533 : 8021 Independent 

General Manager N. Evers 

Chief Engineer R. Shikenjanski 

WSWM-Belle Glade— 1947 

Frequency: 900 Kc. Power: 1000 Watts d. 

Owned-Operated By Seminole Bcstg. Co. 

Address Box 8 

Tel.: WYman 6-2063 MBS 

Chrm. of Bd. E. D. Rivers, Jr. 

President H. Ulmer 

General Manager Marvin Smith 

Program Director Al Harris 

Chief Engineer C. S. Clemens 

WBRD-Bradenlon-1957 

Frequency: 1420 Kc Power: 1 Kw. d. 

Owned Sunshine State Bcstg. Co., Inc. 

Address P. O. Box 1038 



Tel.: 6-2183 MBS 

Station Rep John E. Pearson Co. 

Pres., Gen. Mgr Robert R. Nelson 

Commercial Manager Hal Meyer 

Program Director K. Vincent 

Chief Engineer Richard Wetherbee 

WTRL— Bradenion— 1946 

Frequency: 1480 Kc Power: 250 Watts 

Owned By Fletcher-Mitchell Corp. 

Address Memorial Pier 

Tel.: 3-1490 Independent 

President James I. Mitchell 

General Manager David W. Albright 

Program Director Gordon Wyllie 

Chief Engineer Marlen Hager 

Owners of: KCBC, Des Moines. 

WWJB-Brooksville— 1958 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Brookville Bstg. Service 

Address 30 E. Liberty St. 

Tel.: BRooksville 796-2020 KBS 

President, Gen. Mgr W. W. Johnson 

Sta., Comm. Manager Charles Grant 

Chief Engineer Gerry Steen 

WBGC-Chipley-1956 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Lee-San Corp. 

Address Drawer 430 

Tel.: ME 8-0234 Independent 

President, Gen. Mgr John Sanders 

Station, Prog. Mgr Mrs. Lee Sanders 

Chief Engineer Gerald McKechnie 

WAZE-Clearwater-1959 

Frequency: 860 Kc Power: 500 Watts 

Owned By Radio Clearwater, Inc. 

Address 201 S. Ft. Harrison Ave. 

Tel: 446-8575 Independent 

President, Comm. Mgr Charles H. Adams 

Gen. Mgr., Ch. Eng Gene Allen Robinson 

Program Director Scott Dilworth 

WTAH-Clearwaier-1948 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Clearwater Radio, Inc. 

Business Address 200 Pierce Blvd. 

Tel.: 446-3084 KBS 

Pres., Gen. Mgr. H. Dennison Parker 

Program Director Harry C. Lytie 

Chief Engineer Frank L. Reid 

WSUG-Clewision-1959 

Frequency: 1050 Kc Power: 250 Watts 

Owned By WSUG Radio 

Address 718 S. Francisco St. 

Tel.: YU 2-7501 Independent 

Sta. Mgr., Ch. Eng L. Chapman 

Sales Prom. Manager Betty Gober 

Program Director Homer Ford 



328 



*.••.♦«.♦♦.♦♦.»♦.♦*.*♦.♦♦.♦•.»♦••.♦♦.♦*.»♦.♦•••♦♦.♦•.♦♦.♦•.♦♦.♦•.♦♦.* •,♦«,• »,♦ ».♦.,♦♦♦♦»..♦♦.♦♦,» ♦.♦ ♦,♦♦«♦,...«.,♦..♦«.♦ # # * ♦,♦..♦♦,♦♦,♦.,».,♦..♦.,♦ ♦.* ♦.♦ •.« 



V.M>V#V#V*V#V#V*V#V*V*V'M>»V»>V*V*V**>* 



FLORIDA 



WEZY-Cocoa-1957 

Frequency: 1350 Kc. .Power: 1 Kw. d., 500 W. n. 

Owned By WEZY, Inc. 

Address 740 Clearlake Rd. 

Tel.: Newton 6-4411 Independent 

Station Representatives. . . .Grant Webb; Ochs 

President Irving Braun 

General Manager Jay School 

Program Director Richard Olson 

Chief Engineer John Shelton 

WKKO-Cocoa-1952 

Frequency: 860 Kc , .Power: 1 Kw. d. 

Owned By. . . WKKO Radio, Inc. 

Address Box 1308 

Tel.: NE 6-2411 Independent 

Station Reps Dora Clayton; Gene Bolles 

President, Gen. Mgr Marvin Rothschild 

Station Manager Dale Wright 

Comm. Manager Stan Freed 

Program Director Jack Hayes 

Chief Engineer Jack Heimberger 

WRKT-CocoaBeach-1959 

Frequency: 1300 Kc Power: 500 Watts 

Owned By Mel Wheeler 

Address 425 W. Orange 

Tel.: SU 3-2416 Independent 

Station Representative C. K. Beaver 

President Mel Wheeler 

General Manager Carl Collins 

Station Manager John Fox 

Commercial Manager Frank Harasz 

Program Director Richard D. Hutto 

Publicity Director C. E. Maxwell 

Chief Engineer C. G. Collins, Jr. 

WVCG-CoralGables-1948 

Frequency: 1070 Kc Power: 1000 Watte d. 

Owned-Operated By Peninsular Bcstg. Corp. 

Business Address 377 Alhambra Circle 

TeL: HI 8-7411 Independent 

Sta. Representative Broadcast Time Sales 

President, Sta. Mgr George W. Thorpe 

Admn. V. P Warren Blackmon 

Commercial Manager Timothy J. Carney 

Program Director Barbara Binns 

Chief Engineer Thomas F. Middleton 

WCNU— Cresiview— 1948 

Frequency: 1010 Kc Power: 1000 Watte d. 

Owned-Operated By Gulf Shores Bcstg. Co. 

Address Box 518 

TeL: MU 2-2330 KBS 

General Manager S. F. Townsend 

Chief Engineer James Whitaker 

WJSB-Crestview-1954 

Frequency: 1050 Kc Power: 1000 Watte d. 

Owned-Operated By Crest view Bcstg. Co. 

Address Box 267 

Tel.: MU 2-3040 Independent 

Pres., Gen. Mgr Everett M. McCrary 

Commercial Manager Bob Lynn 

Program Director Cordel Whltlock 

Chief Engineer Russ White 



WG TO— Cypress Gardens 
1955 

Frequency: 540 Kc Power: 50,000 Watte 

Owned-Operated By KSTP, Inc. 

Address Box 123 

Tel.: CY 3-4103 Independent 

Sta. Representative Edward Petry & Co. 

President Stanley E. Hubbard 

Vice President Sales Marvin Rosene 

Comm., Station Manager , .Max Kimbrel 

Program Director Bill Gramer 

Sales Prom. Mgr., Pub. Dir Gary Miller 

Chief Engineer Dave Schick 

Owners of: KSTP-AM-TV, St. Paul; KOB-AM-TV, 
Albuquerque. 

WDCF-DadeCiiy-1954 

Frequency: 1350 Kc Power: 1 Kw. d. 

Owned Pasco Bcstg. Co. 

Address Box 1077 

TeL: 567-3879 MBS-KBS 

General Manager B. Bailey 

WELE— Daytona Beach— 1957 

Frequency: 1590 Kc Power: 1 Kw. 

Owned Quality Bcsters. of Daytona, Inc. 

Address Box 1940 

TeL: CL 5-1448 Independent 

Sta. Representative Gill-Perna 

President R. Kelvin Shivers 

Gen. Mgr., Chief Engineer George Nelson 

WMF J— Daytona Beach— 1935 

Frequency: 1450 Kc Power: 250 Watte 

Owned-Oper. By WMFJ. Inc. 

Business Address Daytona Plaza Hotel 

TeL: CL 2-6491 Independent 

Station Reps Gill-Perna; Ayers 

President John Creutz 

General Mgr., Chief Eng Jack Siegel 

Sta. Mgr., Publicity Mgr Dick Clark 

WMDB— Daytona Beach— 1947 

Frequency: 1150 Kc Power: 1,000 Watts 

Owned-Operated By News-Journal Corp. 

Business-Studio Address 128 Orange Ave. 

TeL: CL 2-1511 ABC 

Newspaper Affil M. Journal; E. News 

Sta. Representative Thomas F. Clark 

President Julius Davidson 

Gen., Sta. Mgr R. Y. Huffman 

Commercial Manager John Pitts 

Prog. Dir Ken Lueck 

Publicity Dir M. E. Hagman 

Chief Engineer Stephen B. Searle 

W Q X Q-Dayiona Beach— 1957 

Frequency: 1380 Kc Power: 1000 Watte d. 

Owned By Volusia County Bcstg. Corp. 

Address Box 5038 

TeL: CLinton 5-3636 Independent 

Station Representative Hal Walton 

President, Ch. Eng Lyman W. Menard 

General Mgr Don Bitter 

Commercial Manager Jerry Norman 



329 



FLORIDA 



♦,♦*_♦#_♦♦,♦♦,♦♦♦#,♦♦,♦♦,»♦,»♦,♦♦ ♦♦,♦♦,♦♦♦♦,»♦♦♦,♦♦,»*,♦♦,♦ ♦♦♦^♦♦♦^♦^ 



WROD— Dayiona Beach— 1947 

Frequency: 1340 Kc. .Power: 1 Kw. d., 250 W. n. 

Owned Radio of Daytona, Inc. 

Business Address Box 991 

Tel.: CL 2-4626 MBS 

Newspaper Affiliation Mining Journal, Ltd. 

Representative Pearson 

President Frank J. Russell 

Gen. Mgr., Chief Eng Tames F. McDonough 

Commercial Mgr James Crist 

Sales Prom., Publicity Ken Steele 

WDSP— DeFuniak Springs 
1956 

Frequency: 1280 Kc Power: 5000 Watts d. 

Owned By Euchee Valley Bcstg. Co. 

Business Address 8th Street 

Tel.: TW 4-8361 KBS 

President Mrs. Marie F. Douglass 

General Mgr H. L. Wiles 

Sta. Mgr., Ch. Eng Laverne Foster 

WZEP— DeFuniak Springs 
1959 

Frequency: 1460 Kc... Power: 1 Kw. d. 

Owned-Oper. By Leonard Zepp 

Address Box 387 

Tel.: TW 4-7161 Independent 

President Ch. Eng Leonard S. Zepp 

WJBS-DeLand-1948 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Four Star Bcstg. 

Address 220 E. Hubbard 

Tel.: RE 4-1725 Independent 

President Joseph C. Gill 

WOOO-DeLand-1956 

Frequency: 1310 Kc Power: 5000 Watts d. 

Owned By Polaris Bcstg., Inc. 

Address Conrad Bldg. 

Tel.: RE 4-3422 KBS 

President, General Manager Don Potter 

Station Manager Edgar Backus 

Commercial Manager Moses Berman 

Program Director Garry Moore 

Publicity Director Denver Duff 

Chief Engineer Edwin Carson 

WDBF-Delray Beach-1954 

Frequency: 1420 Kc Power: 5 Kw. d. 

Owned By. Sunshine Bcstg. 

Address P.O. Box 2516 

Tel.: CR 8-1420 Independent 

President Ira Lee Eshleman 

Gen,, Sta. Manager Jim Bellamy 

Program Director Lew Carter 

Chief Engineer Bob Schulz 

WMEG-EauGallie-1956 

Frequency: 920 Kc Power: 1000 Watts d. 

Owned Mel-Eau Broadcasting Corp. 



Address 30 Melbourne Ave., Melbourne 

Tel.: PArkway 3-6723 ABC 

General Manager. .Dean C. Wilson 

Commercial Manager Alan White 

Chief Engineer Bill Purcell 

WLCO-Eustis-1955 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Floyd W. Hess 

Address Drawer AX 

Tel.: EL 7-4191 Independent 

Owner, Gen. Mgr Floyd W. Hess 

Sales Prom. Mgr., Program Dir. . . Richard Smith 
Chief Engineer Wayne L. Moody 

WPAP— Fernandina Beach 
1955 

Frequency: 1570 Kc Power: 1000 Watts d. 

Owned By Rowland Radio 

Address Box 691 

Tel.: 3667 KBS 

General Manager ...Robert Rowland 

WFTL— Fori Lauderdale 
1958 

Frequency: 1400 Kc Powert 250 Walts 

Owned-Oper. By WFTL Bcstg. Co. 

Address P.O. Box 1400 

Tel.: LOgan 6-9621 Independent 

Sta. Representative Jack Masla & Co. 

President, Gen. Mgr Walter B. Dunn 

Sales Prom., Comm. Mgr Robert J. Peggs 

Program Director Robert Roberts 

Chief Engineer Charles E. Vanderford, Jr. 

W L D-Fi. Lauderdale-1959 

Frequency: 980 Kc Power: 1.000 Watts 

Owned By Franklin Broadcasting Co. 

Address P. O. Box 108 

Tel.: LO 6-8318 Independent 

Station Representative Gill Perna 

President William F. Johns Jr. 

General Manager Sherod F. Rouser 

Program Director Charles Hale 

Chief Engineer Herb Kravitz 

Owners of: KOME, Tulsa, Okla.; WMIN, St. Paul, 

Minn.; WWOM, New Orleans, La.; WEW, St. 

Louis, Mo. 

WWIL-Fi. Lauderdale-1955 

Frequency: 1580 Kc. Power: 10 Kw. d., 5 Kw.n. 

Owned Florida Air-Power, Inc. 

Address 1580 N. Davie Road 

Tel.: LU 1-1580 Independent 

Station Rep Weed Radio 

President, Gen. Mgr William A. Roberts 

Station Manager Robert A. Hinners 

Commercial Manager William Schnauat 

Program Director Jay Childs 

Chief Engineer Henry Murray 

WINK-Fi. Myers-1940 

Frequency: 1240 Kc Power: 250 Watts 



330 






FLORIDA 



Owned-Oper. By Ft. Myers Bcstg. Co., Inc. 

Address 2824 Palm Beach Blvd. 

Tel.: EDison 4-1131 KBS 

Station Representative United Spot Sales 

General Manager A. J. Bauer 

Chief Engineer B. Caughey 

WMYR-Fi.Myers-1952 

Freq.: 1410 Kc Power: 5 Kw. d., 5 w. n. 

Owned-Operated By Robert Hecksher 

Address 2835 Hanson St. 

Tel.: ED 5-1175 Independent 

Owner-Gen. Mgr Robert Hecksher 

WARN-ForiPierce-1952 

Frequency: 1330 Kc. .Power: 1 Kw. d., 500 W. n. 

Owned-Oper. By South Jersey Bcstg. Co. 

Address P.O. Box 1343 

Tel.: Howard 4-1330 ABC 

Station Representative .. Continental Radio Sales 

President Maj. Ranulf Compton 

General Mgr., Ch. Eng Charles C. Castle 

Commercial Mgr Dennis ODay 

Program Director Donna Ogden 

Sales Prom. Mgr George Van Houten 

Publicity Director Al Radlein 

Owners of: WKDN, Camden, N. J. 

WIRA-Fori Pierce— 1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. . .Indian River Bcstg. Co. 

Address Melody Lane 

Tel.: HOward 4-1400 NBC 

Sta. Representative United Spot Sales 

Pres., Gen. Mgr James L. Howe 

Program Director Don Raffensberger 

Commercial Manager J. Kingsley Butt 

Chief Engineer Robert Money 

WFTW-Fi. Walton Beach 
1953 

Frequency: 1260 Kc Power: 1000 Watts d. 

Owner Vacationland Bcstg. Co. 

Address 39 Main St. 

Tel.: CH 3-3123 Independent 

President Wilbur R. Powell 

Chief Engineer Jimmy Waits 

WNUE-F1. Walton Beach 
1956 

Frequency: 950 Kc Power: 1 Kw. 

Owned By Smith Radio Inc. 

Address Wright Ave. 

Tel.: CH 4-5685 Independent 

President M. D. Smith III 

General Manager B. Borthwick 

Chief Engineer John Davison 

WDVH-Gainesville-1954 

Frequency: 980 Kc Power: 5 Kw. d. 

Owned-Operated By WDVH. Inc. 

Address P. O. Box 103 

Tel.: FR 2-2528 Independent 

President R. A. Vaughn 



Gen. Mgr., Chief Engr Tom Hanssen 

Comm., Sales Prom. Manager. . .Gene A. Bo wen 
Program, Publicity Dir Bill Marr 

WGGG-Gainesville-1948 

Frequency: 1230 Kc Power: 250 Watta 

Owned-Oper. By Radio Gainesville, Inc. 

Business Address Box 501 

Tel.: FR 6-5791 Independent 

Sta. Representative Jack Masla 

Owners C. W. Mackey, R. L. Marsh 

Program Director *. .John Thomas 

Publicity Director Win Brown 

Chief Engineer Gene Bardo 

WRUF-Gainesville-1928 

Frequency: 850 Kc Power: 5000 Watts 

Owned By .University of Florida 

Business Address P.O. Box 2757 

Tel.: FR 6-7575 NBC 

Representative Thomas F. Clark 

General Manager Kenneth F. Small 

Commercial Mgr Robert L. Black 

Program Dir Pierre A. Bejanc 

Chief Engineer Bertram MacNamara 

WGRC— Green Cove Springs 
1959 

Frequency: 1580 Kc. Power: 500 W. 

Owned By Palms Broadcasting, Corp. 

Address Que-Si-Sana Motel, Walnut St. 



%, 



■&■ 



WWIL 



AM 



1580 kc. 



& FM 

» 103.5 Mgc. 



Top Radio 

at the Top of the Dial 

in 

FT. LAUDERDALE, FLORIDA 

"Where the Fun Never Sets" 

10,000 watts Day 
5,000 watts Night 

(and WWIL-FM with 31,000 watts 
covering all of South Florida) 

Ft. Lauderdale's Dominant 
Total Audience Radio 

Contact: Weed Radio Corporation 
or William A. Roberts, President 

WWIL, WWIL-FM, 
P.O. Box 8067, Ft. Lauderdale, Fla. 



331 



FLORIDA^ 



Tel.: 284-6363 Independent 

General Manager J. Morris 

Chief Engineer R. Allen 

WHAN— Haines City— 1960 

Frequency: 930 Kc. . . . . .Power: 250 Watts d. 

Owned By Haines City Bcstrs. 

Address Box 1265 

Tel.: Haines City Independent 

General Manager Peggy R. Cook 

Chief Engineer Richard L. Cook 

WGMA-Hollywood-1953 

Frequency: 1320 Kc Power: 1000 Watts d. 

Owned By Melody Music, Inc. 

Address 1909 Harrison St. 

Tel.: WA 2-0178 Independent 

Station Rep Bob Dore 

President Jack Barry 

Gen. Mgr.. Sta. Mgr C. Edward Little 

Commercial Mgr Bill Day 

Sales Prom. Mgr Betty Cochran 

Program Manager Bob Gaynor 

Chief Engineer Al O'Hara 

WSDB-Homestead-1957 

Frequency: 1430 Kc Power: 500 Watts, d. 

Owned S. Dade Bcstg. Co. 

Business Address 507 N.W. 2nd St. 

Tel.: CI 7-2445 Independent 

General Manager Hank Cutshall 

WAP E-Jacksonville-1958 

Frequency: 690 Kc Power: 25.000 Watts, d. 

Owned By Brennan Bcstg. Co. 

Address P. O. Box 1103 

Tel.: FLanders 9-9000 Independent 

Station Rep .Radio-TV Reps. 

Pres., Gen. Mgr William J. Brennan 

Commercial, Sales Prom. Mgr Jim Atkins 

Chief Engineer .C. G. Brennan 

WIVY-Jacksonville-1948 

Frequency: 1050 Kc Power: 1000 Watts 

Owned-Operated By WIVY, Inc. 

Address 1639 Atlantic Blvd. 

Tel.: FL 9-2521 Independent 

Sta. Representative Jack Masla 

President Edward J. Oberle 

Chief Engineer B. Baker 

W J A X-Jacksonville-1925 

Frequency: 930 Kc Power: 5.000 Watts 

Owned-Operated By. .City of Jacksonville, Fla. 

Business-Studio Address 1 Broadcast PL 

Tel.: EI 4-1681 NBC 

Sta. Rep H. R. Reps 

Commissioner in Charge J. D. Kennedy 

General Mgr J. W. Douglass 

Program Supervisor Mrs. Margarete Scott 

Chief Engineer .Kenneth L. Kroier 

WM B R-Jacksonville-1927 

Frequency: 1460 Kc Power: 5000 Watts 



Owned-Oper. By WMBR, Inc. 

Business Address. .Hotel George Washington 

Tel.: ELgin 5-9001 CBS 

Sta. Representative John Blair & Co. 

President Ben Strouse 

General Mgr Sidney L. Beighley, Jr. 

Station Manager Donald R. Smith 

Chief Engineer C. Roy King 

WOBS-Jacksonville-1947 

Frequency: 1360 Kc Power: 5000 Watts d. 

Owned-Oper. By Mel-Lin, Inc. 

Business-Studio Address 1036 Mary St. 

Tel.: EX 8-3411 Independent 

Sta. Reps Gill-Perna; Dora Clayton 

President Larry R. Pincus 

General Manager Al Keirsey 

Station Manager G. W. Johnston 

Program Director Johnny Shaw 

Chief Engineer Tommy Thomas 

WPDQ-Jacksonville-1942 

Frequency: 600 Kc Power: 5000 Watts 

Owned-Operated By WPDQ, Inc. 

Address Atlantic Coast Line Bldg. 

Tel.: EL 4-4421 Independent 

Newspaper Affil Brush-Moore Newspaper 

Sta. Reps.. .Venard, Rintoul & McConnell; Ayers 

President E. Carr 

V. P., Station Mgr Robert C. Fehlman 

Commercial Manager Richard Fellows 

Sales Promotion, Pub. Dir Margaret Murray 

Program Director William Earman 

Chief Engineer Ernest E. Haralson 

Owners of: WHBC, Canton; WONE, Dayton. 

W Q I K— Jacksonville— 1955 

Frequency: 1280 Kc Power: 5,000 Watts d. 

Owned-Operated By Rowland Bcstg. Corp. 

Address P.O. Box 3156 

Tel.: ELgin 4-4501 Independent 

Pres., Gen. Mgr. M. W. Rowland 

Station Manager .Frank D. Thies 

Program Dir., Ch. Eng William V. Johnson 

Sales Prom. Mgr Robert T. Rowland 

W Q T Y— Jacksonville— 1960 

Frequency: 1220 Kc Power: 250 Watts 

Owned By Rahall Broadcasting, Inc. 

Address P. O. Box 8103 

Tel.: RAymond 5-2400 Independent 

Station Rep Adam Young, Inc. 

President Sam G. Rahall 

General Manager J. Faulkner 

Commercial Manager C. D. Jones 

Chief Engineer Ben Wills 

Owners of: WKAP, Allentown; WNAR, Norris- 
town; WWNR, Beckley; WLCY, Tampa. 

W R H C— Jacksonville— 1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By WRHC. Inc. 

Address 247 Margaret St. 

Tel.: EL 6-0461 Independent 

Station Representative Hal Walton 

President Harold S. Cohn Sr. 



332 



FLORIDA 



Gen. Mgr Harold S. Cohn, 2nd 

Station Mot Ronald H. Cohn 

Chief Engineer Charles Trice 

WZOK-Jacksonville-1940 

Frequency: 1320 Kc Power: 5000 Watts 

Owned By Peninsular Life Bcstg. Co. 

Business Address Peninsular Life Bldg. 

Tel.: ELgin 6-1373 ABC 

Station Representative Weed Radio 

President, Gen. Mgr C. Macri 

Program Director Reed Gardner 

Chief Engineer William Cooper 

WZRO— Jacksonville Beach 
1947 

Frequency: 1010 Kc Power: 1 Kw. d. 

Owned By Sunshine Stations 

Address P.O. Box 278 

Tel.: Cherry 6-3222 KBS 

Owners Andrew B. Letson, E. T. Evans 

Program Dir J. Douglas 

WKIZ-KeyWesl-1959 

Frequency: 1500 Kc Power: 250 Watts 

Owned By Florida Keys Bcstg. Corp. 

Address P.O. Box 1487 

Tel.: CY 4-2523 Independent 

Station Rep Devney Organization 

President R. E. Hook 

General Manager W. H. Bass 

WKWF-KeyWesi-1945 

Frequency: 1600 Kc Power: 500 Watts 

Owned-Operated By John M. Spottswood 

Business Address P.O. Box 1300 

Tel.: CY 6-2222 ABC KBS-MBS 

Owner, Gen. Mgr John M. Spottswood 

Sta., Sales Prom. Mgr Ray A. Schoneck 

Prog. Dir B. Leach 

Chief Eng Charles R. Lowe 

WKBX-Kissimmee-1954 

Frequency: 1220 Kc Power: 250 Watts 

Owned By Mid Florida Bcstg., Inc. 

Address Lagp Vista Blvd. 

TeL: TI 6-7181 KBS 

President Jack Marshall 

WDSR-Lake City— 1946 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By WDSR, Inc. 

Address Box 826 

Tel.: 752-1340 KBS 

President, Ch. Eng James M. Wall 

Station Manager Myrtle Baker Wall 

WGRO-LakeCily-1958 

Frequency: 960 Kc Power: 500 Watts 

Owned By Columbia County Bcstg. Co. 

Address 30 N. Hernando St. 

Tel.: 752-0960 Independent 

Sta. Representative Hopewell 

President Donald E. Dockery 

General Manager Bob Dobelstein 



Program Dir Jack Singer 

Publicity Director L. Gene Brown 

Chief Engineer Philip L. Corbin 

WLAK-Lakeland-1936 

Freq.: 1430 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Oper. By . . . Florida Central Bcstg. Co. 

Address 1412 East Lime St. 

Tel.: MU 2-3143 NBC 

Station Representative John E. Pearson 

Pres., Station Mgr Frank W. Nesbitt 

V. P., Sales Prom. Mgr Howard W. Cann, Jr. 

Commercial Manager Powell Adams 

Program Director Garland Burt 

Chief Engineer William P. Lee 

WONN-Lakeland-1949 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By WONN, Inc. 

Address Box 2038 

Tel.: MU 2-8184 Independent 

Representative Donald Cooke, Inc. 

President Duane F. McConnell 

Commercial Manager Tommy Dell 

Program Director Merrill Smith 

WYSE-Lakeland-1957 

Frequency: 1330 Kc Power: 1 Kw. 

Owned >> Polk Radio Inc. 

Address 207V2 E. Main St. 

Tel.: Mutual 6-8127 Independent 

General Mgr., Ch. Eng Tom Barber 

WIPC-LakeWales-1951 

Frequency: 1280 Kc Power: 1000 Watts 

Owned Imperial Polk Bcstg. Corp 

Address P. O. Box 712 

Tel.: 2-9831 Independent 

President K. H. Berkeley 

V.P., Gen. Mgr Charles D. Bishop 

Chief Engineer H. Wolfe 

WLIZ-LakeWorih-1959 

Frequency: 1380 Kc Power: 500 Watts 

Owned By Gold Coast Bcstg. Co. 

Address 1939 Seventh Ave. N. 

Tel.: JUstice 5-5533 KBS-ABC 

Station Rep Hal Walton 

President Sam C. Phillips 

General Manager William S. Decker Jr. 

Station, Commercial Mgr Jack McCormack 

Program Director Reesa Temple 

Chief Engineer David E. Huberts 

WBIL-Leesburg-1957 

Frequency: 1410 Kc Power: 1000 Watts 

Owned By Thompson K. Cassel 

Address P. O. Box 638 

Tel.: 787-2313 Independent 

President Thompson K. Cassel 

General Manager Richard D. Lundy 

Program Director Don Kellogg 

Publicity Director Larry Kins 

Chief Engineer Wayne Scott 

Owners of: WATS, Sayre; W'CHA, Chambersburg. 



333 



rl ill? I DA '.♦♦.♦ ♦.♦♦,♦♦.♦♦.♦♦.♦♦,♦♦.♦♦.♦♦.♦ ♦.♦♦>♦ ♦♦♦*♦♦♦♦♦♦♦♦♦♦ «»««< 

WLBE— Leesburg— 1949 

Frequency: 790 Kc Power: 5 Kw. 

Owned-Operated By WLBE, Inc. 

Address P.O. Box 1231 

Tel.: ST 7-2790 MBS 

President, Gen. Mgr Paul A. Husebo 

Sales Prom., Publicity Dir Wendell Husebo 

Chief Engineer Martin Kirkland 

WNER-Live Oak— 1949 

Frequency: 1250 Kc Power: 1 Kw. d. 

Owned Norman O. Protsman 

Business Address P. O. Box 637 

Tel.: FOrest 2-1250 KBS 

Owner, Gen. Mgr Norman O. Protsman 

Program Director Faith Protsman 

Chief Engineer C. S. Parker 

WMAF— Madison— 1956 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Norman O. Protsman 

Address Box 621 

TeL: HU 3-6333 KBS 

Owner Norman O. Protsman 

Station Manager Bob Lay 

WFFG— Marathon— 1961 

Frequency: 1300 Kc Power: 500 Watts d. 

Owned By Key Broadcasting Co., Inc. 

Address Box 332 

Tel.: 743-5563 Independent 



From the State of salty waters, 

Pretty girls and Latin bands, 
Oranges without "color added" 

Lofty palms and sparkling sands, 
Comes a sound that's new and different, 

Bright and shiny as the sun, 
*Hooper shouts it . . . Buyers echo 

In Miami WFUN won one! 

*Nov. -Dec. ,1961 Hooperating 



W 




WFUN, MIAMI - MIAMI BEACH 

5,000 watts • 790 KC • 24 hrs. a day 

Robert E. Eastman & Co., Inc., National Representatives 
Dora-Clayton Agency, SE Representatives 



President J. W. Betts 

General Mgr., Pub. Dir C. E. CorriU 

Station, Commercial Mgr I. A. Chapman 

Program Director Lilian Sagraves 

Chief Engineer Hal Sagraves 

WTOT-Marianna-1958 

Frequency: 980 Kc Power: 1 Kw. 

Owned By Chipola Corp. 

Address 104 S. Caledonia St. 

Tel.: HUdson 2-3046 KBS 

President ... F. T. MacKinnon 

General Manager F. Huggins 

Promotion Manager Barbara Kelly 

Program Dir Lloyd Hart 

Chief Engineer O. Lanman 

WTYS-Marianna-1948 

Freq.: 1340 Kc. . .Power 1 Kw. d.; 250 Wts. n. 

Owned-Operated By James W. Tate 

Address Box 777 

Tel.: HU 2-2131 ABC 

General Manager James W. Tate 

Commercial Manager Bart W. Lincoln 

Program Director Jim Fisher 

Chief Engineer Gerald McKechnie 

WMMB-Melbourne-1948 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. .Indian River Radio, Inc. 

Address Front St. 

Tel.: PA 3-1661 MBS 

General Manager Howard L. Green 

Chief Engineer Edward Murdoch 

WAME-Miami-1957 

Frequency: 1260 Kc Power: 5000 Watts 

Owned By WAME Bcstg. Co. 

Address Chamber of Commerce Bldg. 

TeL: FRanklin 3-5533 ABC 

Sta. Reps V. R. McConnell; Ayers 

General Manager Ted Wilson 

Comm., Station Mgr Murry Woroner 

Program Dir Sid Knight 

Sales Prom., Publicity Lee Wilson 

Chief Engineer Stan Brown 

WCKR-Miami-1956 

Frequency: 610 Kc Power: 5000 Watts 

Owned-Operated By Biscayne TV Corp. 

Address 1401 N. Bay Causeway 

TeL: PL 1-6692 .NBC 

Newspaper Aff il Miami Herald, News 

Station Rep Daren McGavren 

President Niles Tranunell 

Station Manager Milton Komito 

Comm. Manager Cy Swingle 

Operations Manager Lee Manson 

Publicity Director Robert Lakin 

Chief Engineer Gene Rider 

Owners of: WCKT-TV, WCKR-FM, Miami. 

WFAB-Miami-1958 

Frequency: 990 Kc Power: 5000 Watts 

Owned By WFAB. Inc. 



334 



»♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦*♦♦♦♦♦♦♦♦♦**»*♦♦♦'♦♦'♦♦'♦*♦♦***»'»»'♦*•♦*•♦**♦♦*♦*'♦♦'♦♦'♦**♦♦'♦*•♦♦*♦♦>♦>**♦■ I LvixlLr A 



Address 12th and Biscayne Blvd. 

Tel.: MO 6-3361 Independent 

President R. Eaton 

General Manager S. E. Phillips 

WFUN-Miami-1961 

Frequency: 790 Kc Power: 5000 Watts 

Owned By. . . .Rounsaville of Miami Beach, Inc. 

Address Box 879, McArthur Causeway 

Tel.: JEfferson 2-5535 Independent 

Station Reps. . . Robert Eastman; Dora-Clayton 

President Robert W. Rounsaville 

General, Sales Prom. Mgr. . .Wm. A. Selley, Jr. 

Station, Commercial Mgr Arnold Kaufman 

Program Director Frank Ward 

Publicity Director Gwen Glenn 

Chief Engineer Paul Cram 

Owners of: WCIN, Cincinnati; WTMP, Tampa; 
KRZY, Dallas; WVOL, Nashville; WLOU, Lou- 
isville; WYLD, New Orleans. 

WGBS-Miami-1944 

Freq.: 710 Kc... . .Power: 50 Kw. d., 10 Kw. a. 

Owned Storer Bcstg. Co. 

Address 1605 Biscayne Blvd. 

Tel.: FR 9-2401 Independent 

Newspaper Affiliation Miami Beach Sun 

Station Representative Katz Agency, Inc. 

President George B. Storer, Jr. 

V.P., General Manager Bernard E. Neary 

General Sales Mgr Robert Mitchell 

Sales Manager Ed Trent 

Promotion Director Spencer Danes 

Program Director Robert B. Martin 

Chief Engineer Edward C. Lockwood 

Owners of: WJBK-AM-FM-TV, Detroit; WSPD- 
AM-FM-TV, Toledo; WAGA-TV, Atlanta; WJW- 
AM-FM-TV, Cleveland; WHN, New York, N. Y.; 
WGBS-AM-FM, Miami, Fla.; WIBG-AM-FM, 
Phila., Pa.; WITI-TV, Milwaukee; RGBS, Los 
Angeles. 

WINZ-Miami-1946 

Freq.: 940 Kc. . . .Power: 50 Kw. d., 10 Kw. n. 

Owned-Operated By Rand Bcstg. Co. 

Business Address Biscayne Terrace Hotel 

Tel.: FR 1-6641 MBS 

Representative Petry 

President, Gen. Mgr Rex Rand 

V.P., Sales Manager Frank Craig 

Program Director Dick Doty 

Chief Engineer John Price 

Owners of: WEAT-AM-TV, West Palm Beach; 
WINQ, Tampa, Fla. 

WMBM-Miami-1949 

Frequency: 1220 Kc Power: 250 Watts 

Owned-Oper. By Fla. East Coast Bcstg. 

Address 350 N.E. 71st St. 

Tel.: PL 1-7534 Independent 

Sta. Representative Bernard Howard 

President, Gen. Mgr Harry Trenner 

Publicity Director Blanche Calloway 

Program Director Doris M. Sanford 

Chief Engineer Vernon Ellis 

WMIE-Miami-1947 

Freq.: 1140 Kc... Power: 10 Kw. d., 5 Kw. a. 

Owned-Operated By WMIE, Inc. 

Address 1448 N. W. 36 St 

Tel.: NEwton 5-2447 Independent 



Representative ; . : . National Time Sales 

President E. D. Rivers, Sr. 

Station Manager Jack E. Nobles 

Program Director Douglas Hatton 

Sales Prom. Mgr Lawrence Lunker 

Chief Engineer Russell Bennett 

WQAM-Miami-1921 

Frequency: 560 Kc. .Power: 5 Kw.d., 1 Kw. n. 

Owned-Operated By .Storz Brcstg. Co. 

Address McAllister Hotel 

Tel.: FRanklin 7-3535 '. . .Independent 

Representative John Blair 

President Todd Storz 

V.P., General Manager Jack Sandler 

Program Dir Charles Murdock 

Local Sales Manager Lewis C. Jamieson 

Owners of: WHB, Kansas City, Mo. WTIX, New 

Orleans; WDGY, Minneapolis; KXOK, St. Louis; 

KOMA, Oklahoma City. 

WSKP-Miami-1956 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WSKP, Inc. 

Address .420 S.W. 2nd Ave. 

Tel.: FR 1-1307 Independent 

Station Rep H. R. Representatives 

President Bill O'Neil 

Gen. Mgr R. C. O'Donnell 

Program Dir Georgiana Fleming 

Chief Eng Gerald G. Roberts 

WKAT-Miami Beach-1937 

Freq.: 1360 Kc 5 Kw. d.. 1 Kw. n. 

Owned-Operated By WKAT, Inc. 

Address 1759 N. Bay Road 

Tel.: JE 1-5711 CBS 

Sta. Representative Gill Perna 

President, Gen. Mgr.. .Mrs. A. Frank Katzentine 

Commercial Manager Sidney Levin 

Program Director Bill Smith 

Chief Engineer Arthur P. Smith 

WM E T-Miami Beach-1954 

frequency: 1490 Kc Power: 250 Watts 

Owned By Community Service Bcstrs, Inc. 

Business Address 814 First St. 

Tel.: JEfferson 8-0411 Independent 

President James R. Williams 

£x. V.P., Gen. Mgr R. B. Baker 

Station Mgr Thomas E. Wood, Jr. 

Commercial Manager Charles H. Shapiro 

Sales Prom. Manager Roberto Creus 

Program Director , .Mrs. Omnis B. Acebo 

Publicity Director Patricia Montgomery 

Chief Engineer Herbert E. Jones 

WEBY-Milion-1954 

Frequency: 1330 Kc Power: 5000 Watts 

Owned C. W. Mapoles 

Address Ward Basin Rd. 

Tel.: NA 3-3425 MBS 

Owner, Gen. Mgr. C. W. Mapoles 

Coram. Sta. Mgr H. Byrd Mapoles 

Program Dir D. Cooke 



335 



FLORIDA 






WSRA-Milion-1958 

Frequency: 1490 Kc Powen 250 Waits 

Owned By Santa Rosa Bcstdg. Co. 

Address P.O. Box 441 

Tel.: NAtional 3-3876 KBS 

Station Representative George Hopewell 

President, Gen. Mgr F. A. Davis 

Comm. Mgr., Prog. Dir Bob Wicks 

Chief Engineer Earl Morgan 

WMDF-MouniDora-1958 

Frequency: 1580 Kc Power: 1 Kw., d. 

Owned By WMDF, Inc. 

Address Box 905 

Tel.: EVergreen 3-3110 Independent 

Station Representative Hopewell 

President H. E. Lippmann 

General Manager Robert A. Lewis 

Station Manager Dorothy C. Lippmann 

Chief Engineer Bob Andrews 

WNOG-Naples-1954 

Frequency: 1270 Kc Power: 500 Watts d. 

Owned and Oper. By Radio Naples Inc. 

Address Radio Road 

Tel.: Midway 2-5127 Independent 

Representative Geo. Hopewell 

President, Gen. Mgr William J. Ryan 

Commercial Manager Homer L. Dixon 

Program Director Lloyd Garten 

Publicity Director Eileen Eilers 

Sales Prom. Mgr Latelle Dixon 

Chief Engineer David S. Traer 

WSBB— New Smyrna Beach 
1951 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Broadcasters, Inc. 

Business Address Box 125 

Tel.: GA 8-9091 MBS-KBS 

President, Gen. Mgr A. V. Tidmore 

Station Manager A. L. Pruitt 

Chief Engineer Sim Eagleson 

WKOS-Ocala-1957 

Frequency: 1370 Kc Power: 5 Kw. d. 

Owned By R. L. Gilliam 

Address. P.O. Box 1779 

Tel.: 622-8174 ABC 

Gen., Comm. Manager .R. L. Bowles 

Program Director Art Ross 

Chief Engineer C. Gordon Huey 

WMOP-Ocala-1953 

Frequency: 900 Kc Power: 1000 Watts 

Owner A. B. Letson 

Address 311 Robertson Bldg. 

Tel.: 622-41 18 Independent 

President A. B. Letson 

General Mgr Jim Kirk 

Comm., Sis. Mgr Vernon Araette 

Chief Engineer A. Turner 

WTMC-Ocala-1939 

Frequency: 1290 Kc. .Power: 5 Kw. d. f 1 Kw. n. 



Owned-Operated By WTMC, Inc. 

Address 415 S. Magnolia 

Tel.: 622-4127 KBS-MBS 

President, Gen. Mgr Ray Gunckel Jr. 

Station Manager C. T. Catalano 

Publicity Director D. S. Holt 

Chief Engineer W. P. Callahan 

WOKG-Okeechobee-1961 

Frequency: 1570 Kc Power: 1 Kw. d. 

Owned By Sugarland Bcstg Co. 

Address Box 1027, Arcadia, Fla. 

Tel.: ROdeo 3-3181 ABC 

President Frank Denmead 

Program Director Margaret Stephens 

Chief Engineer . Al Stokes 

Owners of: WSUG, Clewiston, Fla. 

WAYB-Orange Park— 1960 

Frequency: 550 Kc Power: 1000 Wa.tts 

Owned By Dan Richardson 

Address Orange Park, Fla. 

Tel.: COngress 4-9587.. Independent 

President Dan Richardson 

General Manager Gordon R. Linscott 

Program Director Y. Thomas Kirby 

Sales Promotion Mgr Joseph R. May 

WABB-Orlando-1954 

Frequency: 1440 Kc Power: 5 Kw. 

Owned By Contemporary Bcstg. Co. 

Address P. O. Box 7547 

Tel.: GArden 5-6631 MBS 

Sta. Rep Gill-Perna 

President I. Edward Edwards 

General Mgr J. D. Coombs 

Chief Engineer J. A. Thomas 

WDBO-Orlando-1924 

Frequency: 580 Kc Power: 5000 Watts 

Owned-Operated By Cherry Bcstg. Co. 

Business Address 30 S. Ivanhoe Blvd. 

Tel.: CH 1-1491 CBS 

Representative John Blah- 
Exec. V. P. Gen. Mgr Arnold F. Schoen, Jr. 

Dir., Radio Opns., Comm. Mgr Carl Hallberg 

Chief Engineer James E. Yarbrough 

Owners of: WDBO-TV. 

WHIY-Orlando-1957 

Frequency: 1270 Kc Power: 5 Kw. d. 

Owned Orlando Radio & TV Bcstg. Corp. 

Address 563 N. Orange Ave. 

Tel.: GA 4-8561 MBS 

Station Rep Venard, Rintoul. McConnell 

President Gordon Sherman 

General Manager Gene G. Cook 

Sales Prom. Manager .Doug Coombs 

Program Director Art Spector 

Chief Engineer Peter Wiltjer 

WH00— Orlando— 1948 

Freq.: 990 Kc Power: 10 Kw. d., 5 Kw. n. 

Owned-Oper. By WHOO, Inc. 

Business Address 311 N. Rosalind Ave. 

TeL: GArden 5-3591 Independent 

Representative Hollingbery 



336 






FLORIDA 



Pres., Gen. Mgr. John T. Rutledge 

Commercial Manager Don Welsh 

Operations Mgr Gene Stuart 

Chief Engineer Charles K. Chrismon 

WKIS-Orlando-1946 

Frequency: 740 Kc Power: 5 Kw. 1 Kw. n. 

Owned-Oper. By Central Florida Bcstg. Co. 

Address P. O. Box 740 

Tel.: CYpress 5-0740 NBC 

Station Rep Devney Organization 

Pres., Gen. Mgr. Mrs. Naomi T. Murrell 

Station Manager William O. MurrelL Jr. 

Program Director Donald McWhorter 

Chief Engineer Jack Collins worth 

WLOF-OrIando-1940 

Frequency: 950 Kc. Power: 5000 Watts 

Owned-Operated By Mid-Fla. Radio Corp. 

Address P. O. Box 5756 

Tel.: Cypress 3-2431 Independent 

Station Representative Daren McGavren 

President Harris Thomson 

V. P., Gen. Mgr Howard S. Kester 

Program Director Ernest Legge 

Chief Engineer W. Dodd Daniel 

WRIM-Pahokee-1958 

Frequency: 1250 Kc Power: 500 Watts 

Owned By WRIM, Inc. 

Address P.O. Box 548 

Tel.: 682 Independent 

President J. H. Mann 

Gen., Sta. Mgr P. Willis. Jr. 

WSOZ-Palaika-1957 

Frequency: 800 Kc Power: 1000 Watts d. 

Owned By WSUZ. Inc. 

Address P. O. Box 668 

Tel.: EAst 8-1434 MBS 

President Neal C. Owings 

Sta. Mgr., Chief Eng George Duck 

WWPF-Palatka-1947 

Freq.: 1260 Kc Power: 1 Kw. d.. 500 W. n. 

Owned-Operated By Hall Bcstg. Co. 

Address 900 River St. 

Tel.: EA 5-4555 KBS 

Gen. Mgr. William R. Terry 

Commercial Manager Herb Young 

Chief Engineer M. Rivenburgh 

WQ XT-Palm Beach-1957 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Flame R-TV Co. 

Address 3000 S. Ocean Blvd. 

Tel.: JU 2-7401 NBC 

General, Station Mgr Art Rivera 

Sales Promotion Mgr Don Greenlief 

Chief Engineer Clyde Walkden 

WDLP-Panama City — 1940 

Frequency: 590 Kc Power: 1000 Watts 

Owned Dixie Radio Inc. 

Address 323 West Beach Drive 

Tel.: PO 3-1777 KBS 



Station Reps Gill-Perna; Cannon 

President Denver Brannen 

General Manager R. B. Mann 

Chief Engineer W. Alexander 

WPCF-PanamaCiiy-1949 

Frequency: 1430 Kc Power: 5000 Watts 

Owned-Operated By. . .Bay County Bcstg. Co. 

Address 300 E. 15th St. 

Tel.: Sunset 5-6176 ABC 

Sta. Reps Walker-Rawodt; Dora-Clayton 

Pres.. General Mgr A. L. Dukate 

Program Director, Ch. Eng Robert Badger 

WTHR— Panama City— 1957 

Frequency: 1480 Kc Power: 500 Watts, d. 

Owned By Gulf Coast Radio, Inc. 

Address P.O. Box 788 

Tel: ADams 4-2781 Independent 

Gen. Mgr > H. W. King 

Chief Engineer Paul Demeree 

W S C M— Panama City Beach 
1958 

Frequency: 1290 Kc Power: 500 Watts d. 

Owned By WSCM Bcstg.. Inc. 

Address Box 4336 

Tel.: ADams 4-3128 Independent 

President Ted Nelson 

General Manager Gene Milsteen 

Program Director Jerry Wright 

Chief Engneer Harry Barnes 

WBOP-Pensacola-1956 

Frequency: 980 Kc Power: 1.000 Watts 

Owned-Oper. By Tri-Cities Brcstg. Co. 

Business Address 431 West Belmont 

Tel: HE 8-7543 Independent 

Sta. Reps National Time Sales; B. I. Ochs 

President E. O. Roden 

General Mgr.. Ch. Eng Zone D. Roden 

Commercial Manager W. I. Dove 

WBSR— Pensacola— 1946 

Frequency: 1450 Kc. .Power: 1 Kw. d., 250 W. n. 

Owned-Oper. By. ... WBSR, Inc. 

Address 1603 N. Pace Blvd. 

Tel.: HE 2-6173 Independent 

Station Representative Jack Masla 

Pres., Gen. Mgr Don J. Lynch 

Program Director Don Redf ield 

Chief Engineer Glenn Nichols 

WCOA-Pensacola-1926 

Frequency: 1370 Kc Power: 5000 Watts 

Owned-Operated By WCOA Radio, Inc. 

Address Box 1669 

Tel.: Glendale 6-5751 NBC 

Sta. Reps Bernard Howard; Clarke Brown 

President. Gen. Mgr J. McC. Miller 

Commercial Manager Bo Mitchell 

Program Director R. Scott Webb 

Chief Engineer D. M. Morris 



337 



FLORIDA: 



WDEB— Pensacola— 1959 

Frequency: 610 Kc Power: 500 Watts d. 

Owned By Johnston Bcstg. Co. 

Address 118 E. Intendencia 

Tel.: HEmlock 3-0062 Independent 

President George Johnston, Jr. 

General Manager James E. Connolly 

Station, Comm. Mgr Otis Dodge 

WNVY-Pensacola-1947 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Radio Pensacola, Inc. 

Address 807 W. Garden St. 

Tel.: Hemlock 3-5666 Independent 

Sta. Rep Venard, Rintoul & McConnell 

President J. Drees 

General Manager J. Howat 

WPFA-Pensacola-1954 

Frequency: 790 Kc Power: 1,000 Watts d. 

Owned-Operated By Edwin H. Estes 

Address 4151 N. Pace Blvd. 

Tel.: HE 3-1141 ABC 

President Edwin H. Estes 

General Manager Van A. Temple 

Program Director Marshall Bradley 

Chief Engineer Robert Valentine 

Owners of: WMOZ, Mobile 

WPRY-Perry-1954 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Taylor County Bcstg. Co. 

Address Drawer 821 

Tel: 540 KBS 

Representative Continental Radio Sales 

President Alpha B. Martin 

Gen. Sta., Comm. Mgr C. E. Roye 

Program Director B. J. Roye 

Chief Engineer W. H. McHargue 

WPLA-PlantCiiy-1949 

Frequency: 910 Kc ...Power: 1 Kw. d. 

Owned-Operated By ..WPLA Bcstg. Co. 

Address 1607 S. Collins St. 

Tel: 752-3123 KBS 

President W. A. Smith 

Gen. Mgr., Chief Eng George Friend 

WP0M— Pompano Beach— 1958 

Frequency: 1470 Kc Power: 5000 Watts d. 

Owned By Gold Coast Broadcasters, Inc. 

Address P. O. Box 10315, Ft. Lauderdale 

Tel.: LU 3-1470 ABC 

President James C. Dean 

General Sta. Mgr Vern Bessler 

Chief Engineer George Ralston 

WJOE-PoriSi.Joe-1956 

Frequency: 1570 Kc Power: 250 Watts, d. 

Owned By .Little Joe Enterprises 

Address P. O. Box 310 

Tel.: 227-2426 Independent 

General Mgr., Chief Eng Robert Sidwell 

Program Director Jim Vickers 

Publicity Director Guy N. Middleton 



WCCF— Punta Gorda— 1960 

Frequency: 1580 Kc Power: 1 Kw. 

Owned By Charlotte Radio Co. 

Address 112 W. Olympic Ave. 

Tel.: NEptune 9-1580 Independent 

Station Representative Gene Bolles 

President Loyal Phillips 

General, Sta. Mgr Roy L. Hickox 

Commercial Manager Bob Alston 

Chief Engineer William Q. Settiffe 

WCNH-Quincy-1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Big Bend Broad. Corp. 

Address P.O. Box 630 

Tel.: MA 7-6700 KBS-MBS 

President, Gen. Mgr William S. Dodson 

Station Manager Ken Harmon 

Commercial Manager G. H. Powell 

Publicity Director Agnes Kingry 

Program Director Herb Strickland 

Chief Engineer Sam Martin 

WHE W-Riviera Beach-1960 

Frequency: 1600 Kc Power: 1000 Watts, d. 

Owned By Public Service Bcstg. 

Address. .45th & Military Trail, W. Palm Beach 

Tel.: Overland 3-1600 Independent 

Owner, General Mgr Robert Hecksher 

WF0Y-S1. Augusiine-1936 

Frequency: 1240 Kc. .Power: 1 Kw. d., 250 W. n. 

Owned-Oper. By Ponce de Leon Boasting 

Address Fountain of Youth Gardens 

Tel.: VA 9-3416 CBS 

Pres., Gen. Mgr John E. Bernhard, Jr. 

Comm., Sales Prom. Manager. .Fred H. Schilling 

Program Director Mrs. Frank Walker 

Publicity Director Mrs. Alberta Dillin 

Chief Engineer Fred McCleary 

WSTH-St. Augusiine-1954 

Frequency: 1420 Kc. Power: 1 Kw. d. 

Owned By. D & R Bcstg. Corp. 

Address 900 Anastasia Blvd. 

Tel.: VA 9-9094 Independent 

General Manager J. H. Riggs 

WLC Y— Si. Petersburg-1939 

Frequency: 1380 Kc Power: 5000 Watts 

Owned By WTSP, Inc. 

Address 11450 Gandy Blvd. 

Tel.: HE 5-2131 Independent 

Station Rep... Adam Young 

President Joe Rahall 

General Manager Sam G. Rahall 

Operation Manager Roy Nilson 

Commercial Manager Donald L. Jones 

Sales Prom. Mgr Susan Perry 

Program Director M. Clever 

Publicity Director Dick Stambaugh 

Chief Engineer Dan Lunin 

Owners of: WKAP, Allentown, Pa.; WWNR, Beck- 
ley, W. Va.; WNAR, Norristown, Pa.; WQTY, 
Jacksonville; WLCY-TV, St. Petersburg. 



338 



♦>♦,♦♦»♦♦.♦♦«♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦>♦.♦♦.♦♦.♦♦>♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦ 



► ♦♦>»>♦»♦»♦♦♦•»♦*♦»♦♦♦*♦>♦*♦*♦*♦*♦>♦« 



*♦♦*♦♦*♦♦*♦«*♦♦*♦'»>♦*♦**•»• 



FLORIDA 



WPIN-Si.Peiersburg-1950 

Frequency: 680 Kc Power: 1.000 Watts 

Owned By Fla. W. Coast Bcstrs., Inc. 

Business Address 28th St. N. at 62nd Ave. 

Tel.: HEmlock 5-6161 Independent 

Station Rep Donald Cooke 

President Dr. Charles Farrington 

Gen. Comm. Mgr Arthur Mundorff 

Program Director James Carley 

Chief Engineer Bert Coyle 

WS UN-Si. Peiersburg-1927 

Frequency: 620 Kc Power: 5000 Watts 

Owned-Operated By City of St. Petersburg 

Business Address Municipal Pier 

Tel.: 5-4121 ABC 

Representative Venard. Rintoul, McConnell 

General Manager Fred P. Shawn 

Commercial Manager Jack Weldon 

Program Director Bob Vaughn 

Promotion Director Carl Fuchs 

Chief Engineer William C. Codding 

Owners of: WSUN-TV. 

WILZ— Si. Petersburg Beach 
1957 

Frequency: 1590 Kc Power: 1 Kw. d. 

Owned. . . . * Holiday Isles Bcstg. Co. 

Address P. O. Box 6267 

Tel.: 361-6031 ,KBS 

Representative Jack Masla 

President H. C. Spence 

General Manager D. L. Bigelow 

WSFR-Sanford-1956 

Frequency: 1360 Kc Power: 500 Watts 

Owned Sanford Seminole Bcstg. Co. 

Address Box 679 

Tel.: FAirfax 2-8000 Independent 

President . . - Max Tavel 

Gen., Sta. Manager Elsie MacDougall 

Gomm., Mgr. Pub. Dir Dick Ravenhill 

Program Director David Klein 

Chief Engineer . .F. W. Ball 

WTRR-Sanford-1947 

Frequency: 1400 Kc. .Power: 1 Kw. d., 250 W.. n. 

Owned-Opercrted By Radio Station WTRR 

Business Address Box 1541 

Tel.: FA 2-6112 KBS 

General Manager Myron A. Reck 

Commercial Manager Jack Weible 

Program Director Nick Pfeifauf 

Chief Engineer Ralph L. Spotts 

WKXY-Sarasoia-1949 

Frequency: 930 Kc Power: 1 Kw. d., 500 W. n. 

Owned-Opercrted By Scrrasota Bcstg. Co. 

Address 2500 Tenth St. 

Tel.: 958-1151 Independent 

Sta. Representative Thomas Clark 

President. Gen. Mgr A. G. Fernandez 

Commercial Manager James M. Angel 

Program Director Charles Fernandez 

Chief Eng Robert L. Kohlmeyer 



WSAF-Sarasoia-1961 

Frequency: 1220 Kc Power: 1000 Watts d. 

Owned By Radio Sarasota. Inc. 

Address Box 305 

Tel.: 955-3308 Independent 

Station Reps Spot Time Sales; Qchs 

President Harry Le Brun 

General Manager Paul Kelly 

Commercial Manager Ned Nichols 

Program Director Gerry Pike 

WSPB— Sarasoia— 1939 

Frequency 1450 Kc. .Power: 1 Kw. d., 250 W. n. 

Owned-Oper. By WSPB Bcstg. Co. 

Business Address Box 1110. City Island 

Tel.: 388-3688 CBS 

Sta. Representative Walker-Rawalt 

President John Morgan Davis 

V. P., Gen. Mgr Mark Woods 

Station Manager W. W. Vansteenburgh 

Program Director David Hale 

Commercial Manager Larry Dietz 

Chief Engineer G. W. McGougan 

WYND-Sarasoia-1959 

Frequency: 1280 Kc Power: 500 Watts d. 

Owned By Gulf -Coast Bcstg Co.. Inc. 

Address 2101 N. Hammock PI. 

Tel.: 958-5561 Independent 

President. Gen. Mgr G. Hull 

, WJCM-Sebring-1950 

Frequency: 960 Kc. : . .Power: 1 Kw. 

Owned-Operated By ... . Progressive Publ. Co. 

Business Add Assembly Pt. on Dinner Lake 

Tel.: EVergreen 5-7149 .KBS 

President W. K. tflerich 

Station Manager Jack Hughes 

Program Director Ron Wilson 

Chief Engineer Robert Goshorn 

Owners of: WCPA, Clearfield; WMAJ, State 
College; WDAD, Indiana. 

WSEB-Sebring-1959 

Frequency: 1340 Kc Power: 250 W. 

Owned By Highlands Bcstg. Corp. 

Address P. O. Box 768 

Tel.: EVergreen 5-7141 Independent 

General Mgr W. K. Diehl 

Comm. Mgr. M. J. Hinlein 

WBBfB— Starke— 1957 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Radio Starke. Inc. 

Address Radio Park 

Tel.: 964-5001 .KBS 

Sta. Representative Continental Radio Sales 

President. Gen. Mgr Murray C. Tillman 

Sales Prom. Mgr., Prog. Dir Bob Ben&on 

Publicity Director Dean Blackwell 

Chief Engineer Donald Neele 

WSTU-Siuari-1954 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Blue Water Bcstg. Co. 



339 



FLORIDA 






Address Drawer 417 

Tel.: ATlantic 7-2020 MBS 

Pres., Gen. Mfr. Lester ML Combs 

Station Manager Bill Britton 

Commercial Manager Ed Clay 

Chief Engineer Bob Allen 

WMEH-Tallahassee-1954 

Frequency: 1330 Kc Power: 5.000 Watts d. 

Owned-Oper. By WMEN. Inc. 

Address Hotel Floridan 

Tel.: 3-2550 KBS 

Sta. Representative Bernard-Howard 

President B. F. J. Timm 

General Sta. Mgr. Clayton Willde 

Commercial Prom. Mgr Carl Swanson 

Program Director Harry Martin 

Chief Engineer Glenn Boatright 

WRFB-Tallahassee-1959 

Frequency: 1410 Kc Power: 5000 Watts, d. 

Owned By Emerson W. Browne 

Address Lake Shore Drive 

Tel.: 385-1719 Independent 

Station Rep Weed 

Pres., Chief Eng Emerson W. Browne 

Comm., Sales Prom. Manager Ray Star 

Publicity Director Jerry Conrad 

Program Director Len Robinson 

WTAL-Tallahassee-1935 

Frequency: 1270 Kc Power: 5000 Watts 

Owned-Operated By WTAL, Inc 

Business Address Drawer "A" 

Tel.: 2-1270 MBS 

Representative Meeker, Cummings 

President Victor C. Diehm 

General Mgr Arthur Deters 

Program Director Ron Martin 

Chief Engineer Kenneth Mallory 

Owners of: WAZL, Hazleton; WHOL, Allen town; 
WHLM, Bloomsburg. 

WTNT-Tallahassee-1946 

Frequency: 1450 Kc. .Power: 1 Kw. d., 250 W. n. 

Owned-Oper. By Tallahassee Appli. Corp. 

Business-Studio Address Hotel Duval 

Tel.: 222-1450 CBS 

Representative Devney Org.; Ayers 

Pres., Gen. Mgr., Ch. Eng.. . .Frank W. Hazelton 

Commercial Manager Hurley W. Rudd 

Program Director R. S. Meigs 

WALT-Tampa-1947 

Frequency: 1110 Kc Power: 10 Kw. d 

Owned Tampa Broadcasting Co., Inc. 

Address 401 West Tyler Street 

Tel: 2-7921 Independent 

Sta. Representative Gill-Perna 

President William B. Caskey 

General Manager George W. Fee 

Program Director Bob Walters 

Sales Prom. Mgr John Turner 

Publicity Director Bob Poller 

Chief Engineer Paul Gossett 

Owners of: WPEN, Philadelphia. 



WDAE-Tampa-1922 

Frequency: 1250 Kc Powers 5000 Watts 

Owned-Operated By Smiley Properties. Inc. 

Business Address 101 N. Tampa St. 

Tel.: 229-0404 CBS 

Representative Kats 

President Joseph F. Smiley 

General Manager L. Spencer Mitchell 

Asst. Mgr., Sales Dir Robert M. Weeks 

Program Director G. Douglas Pidgean 

Publicity Director Kay Dowst 

Chief Engineer William P. Moore 

WFLA-Tampa-1924 

Frequency: 970 Kc Power: 5000 Walts 

Owned-Operated By. Tribune Ce. 

Business Address 005 Jackson St. 

Tel.: 229-0131 NBC 

Newspaper Affiliation. .Tampa Tribune-Times 

Representative John Blcdr 

President John C. Council 

General Manager George W. Harvey 

Sta., Comm. Mgr John Alexander 

Program Director Dan Valentine 

Publicity, Sales Prom. Director. .Doug Duperrault 
Chief Engineer Joseph Mitchell 

Owners of: WFLA-TV-FM. 

WHBO-Tampa-1948 

Frequency: 1050 Kc Power: 250 Watts 4 

Owned By . .Floradio, Inc. 

Business Address 11011 Florida Ave. 

Tel.: WE 5-3171 Independent 

President John A. Boling 

General. Commercial Mgr Bob A. Martin 

Program Director Bonita Fishback 

Chief Engineer Bill Polk 

WINQ-Tampa-1960 

Frequency: 1010 Kc Power: 50 Kw. d. 

Owned By Rand Broadcasting 

Address . .Hillsboro Hotel 

Tel.: 2-6425 MBS 

Station Rep Eastman 

President Rex Rand 

General Mgr Harold H. Meyer 

WSOI^-Tampa-1950 

frequency: 1300 Kc Power: 5 Kw. d. 

Owned By WPIT. Inc. 

Address 113 E. La Fayette St 

Tel.: 2-8024 Independent 

Station Rep National Time Sales 

President John L. Laux 

General Mgr. Don Ioset 

Station, Comm. Mgr Albert B. Gale 

Sales Prom. Mgr Pat Morgan 

Publicity Director Bernard McGovern 

Program Director Bill Beany 

Chief Engineer Maurice Scott 

WTMP-Tampa-1954 

Frequency: 1150 Kc Power: 5000 Watts d. 

Owned: Rounsaville Radio Stations 

Address Box 1101, Washington Blvd. 



340 



ILORIDA 



Tel.: 4-1109 Independent 

Sto. Reps Pearson; Dora Clayton 

President Robert W. Rounsaviile 

General Manager Jack Everbach 

Station Manager Charles Acton 

Program Director Tom Hankerson 

Chief Engineer Warren Kcrufiman 

Owners of: WCIN, Cincinnati; WLOTJ, Louisville; 

WMBM, Miami Beach; WVOL, Nashville; WILD, 

New Orleans; KRZY, Dallas. 

WRBB— Tarpon Springs— 1954 

Frequency: 1470 Kc Power: 5000 Watts 

Owned By Consolidated Comm. Corp. 

Address Box 1558, Clearwater 

Tel.: 37-157 Independent 

Newspaper AffiL Democrat Times 

General, Comm. Mgr. Ross Charles 

Program Director Leo McDevitt 

WRMF-Tiiusville-1957 

Frequency: 1050 Kc Power: 500 Watts 

Owned- Operated By WRMF, Inc. 

Address Box 666 

Tel.: Amheast 7-2141 Independent 

Station Rep Geo. Hopewell 

President Richard M. Fairbanks 

Gen., Sta. Mgr Robert L. Bright 

Program Director Joe Orlando 

Publicity Director Bill Dotson 

Chief Engineer Joe Patrick Gettys 

WNSM— Valparaiso— 1958 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Bay Bcstg. Co. 

Address Box 608 

Tel.: Orange 1-3281 Independent 

General Mgr K. M. Richards 

Chief Engineer E. C. Allmon 

WAMR— Venice— 1960 

Frequency: 1320 Kc Power: 500 Watts d. 

Owned By Venice Nokomis Bcstg. Co. 

Address p. O. Box 1256 

Tel.: 3-4931 Independent 

President Larry Rhodes 

General, Sta. Mgr Richard Doudna 

Commercial Mgr George Miller 

Program Director Jack Charest 

Chief Engineer Joe Barone 

WAXE— Vero Beach— 1954 

Frequency: 1370 Kc Power: 1 Kw. 

Owned By WNTM. Inc. 

Address P. O. Box 397 

Tel.: Jordan 2-5405 KBS 

Pres., Gen. Mgr., Ch. Eng.. R. M. Chamber lin 

WTTB-Vero Beach-1954 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Tropics, Inc. 

Address 1536 20th St. 

Tel: JOrdan 2-5454 MBS 

President Sen. Merrill P. Barber 

Gen.. Sta. Mgr William E. Turner 

Chief Engineer Stanley E. Wood 



WAUC-Wauchula-1958 

Frequency: 1310 Kc .Power: 500 Watts, d. 

Owned By Hardee Bcstg. Co. 

Address P.O. Box 936 

Tel.: PRospect 3-4271 KBS 

President R. S. Taylor 

Station Manager William F. Ferguson 

WE AT— West Palm Beach 
1948 

Frequency: 850 Kc .Power: 1 Kw. 

Owned By WEAT-TV, Inc. 

Address P. O. Box 70 

Tel.: TE 3-9668 NBC 

President Rex Rand 

V.P., Gen. Mgr. Bertram Lebhar. Jr. 

Chief Engineer J. Ross McPherson 

WIRK-Wesi Palm Beach 
1947 

Freq.: 1290 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Operated By Ken-SelL Inc. 

Business Address 711 S. Flagler Drive 

Tel: TE 3-1711 Independent 

Sta. Representative Jack Masla 

Pres., Gen. Mgr Joseph S. Field, Jr. 

Chief Engineer Earl R. Heglund 

WJHO-Wesi Palm Beach 
1936 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By WJNO, Radio 

Bus. Address.... 1500 N. Flagler Dr., Box 189 

Tel.: TE 2-3638 CBS 

Representative Meeker 

Gen., Comm. Mgr. H. V. McMillan 

Sales Prom. Mgr Charles W. Curtin 

Chief Eng Curtis Brinson 

WOKB-Winler Garden-1958 

Frequency: 1600 Kc Power: 1 Kw. 

Owned By John B. Cook. Jr. 

Business Address P.O. Box 1308, Orlando 

Tel.: GA 3-2218 Independent 

Station Reps Nat'l Time Sales; Dora Clayton 

General Manager John B. Cook, Jr. 

W IN T- Winter Haven-1958 

Frequency: 1360 Kc Power: 1 kw., d. 

Owned By Winter Haven Bcstg. Co. 

Address P.O. Box 568 

Tel.: Cypress 3-5036 Independent 

President, Chief Eng A. L. Faxzari 

WS I R— Winter Haven— 1947 

Frequency: 1490 Kc Power: 250 Wctts 

Owned-Oper. By Hundred Lakes Bcstg. 

Address 665 S.W. Lake Howard Drive 

Tel.: CY 42-144 MBS 

Pres., Gen. Mgr Lawrence Rollins 

Commercial Manager Arnold Silvert 

Program Director Richard Eyries 

Chief Engineer L. Orden Craig 



341 






g Pop.: 4,070,000 
« Families: 1,064,000 



GEORGIA 



Radio Homes: 1,020,000 £ 
AM Stas. in State: 143 



WAAG-Adel-1955 

Frequency: 1470 Kc Power: 1000 Watts d. 

Owned-Oper. By Cook County Bcstg. Co. 

Address P. O. Box 508 

Tel.: 8571 Independent 

President W. M. Forshee 

Vice President Maxine Shepherd 

Gen., Sta. Mgr Esther Shepherd 

Comm. Mgr., Chief Eng Hollis Suber 

Sales Promotion Mgr Eddie Dunn 

Program Director .Ronnie O'Quinn 

Publicity Director James Alderman 

WALG-Albany-1941 

Frequency: 1590 Kc Power: 1000 Wortta 

Owned-Operated By Radio Albany, Inc. 

Address P. O. Box 1351 

Tel.: HE 5-8386 Independent 

President, Gen. Mgr Allen M. Woodall 

Station Manager A. W. Murphy 

.Chief Engineer Tommy Duke 

WGPC-Albany-1933 

Frequency: 1450 Kc. .Power: 1 Kw. d.. 250 W. n. 

Owned-Operated By Albany Bdcstg. Co. 

Business-Studio Address New Albany Hotel 

Tel.: HE 2-1277 CBS 

Representative George P. Hollingbery 

President J. W. Woodruff, Jr. 

V. P. & General Mgr L. M. George 

Program Director Walter H. Flint 

Chief Engineer R. A. Carlton 

WJAZ-Albany-1952 

Frequency: 960 Kc Power: 5000 Watts, d. 

Owned-Oper. By James S. Rivers, Inc. 

Address. N. Slappey Drive 

TeL: HE 2-7447 Independent 

Station Representative Pearson 

President James S. Rivers 

Gen. Mgr Richard B. Smith 

Chief Engineer W. J. Hill 

WCQS-Alma-1957 

Frequency: 1400 Kc. .Power: 1 Kw. d„ 250 W. n. 

Owned By... Queen City Bcstg. System 

/Business Address P.O. Box 40 

Tel.: 632—4411 .KBS 

President . Farnell O'Quinn 

Gen. Sta. Mgr Dane Bruce 

Commercial Manager Jo Anne O'Quinn 

Sales Prom. Manager .Rose Fossett 

Program Director Ralph Deen 

Chief Engineer William Allnoch 

WDEC-Americus-1947 

Frequency: 1290 Kc Power: 1000 Watts d, 

Owned-Operated By. .The Amerlcus Bdcstg. Co. 
Business-Studio Address Rembert Bldg. 



Tel.: 3681 .Independent 

Representative Dora-Clayton. Indie Sales 

Pres., Gen. Mgr Charles C. Smith 

Program Director .Dewey Stone 

Commercial Mgr E. L. Everett 

Chief Engineer Raymond C. LaPrade 

WMES-Ashbum-1961 

Frequency: 1570 Kc Power: 1 Kw. d. 

Owned By Radio Ashburn 

Address Box 32 

Tel.: 567-3355 Independent 

President W. M. Forshee 

General Manager Don H. Wingate 

Commercial Manager Bob McDaniel 

Chief Engineer Ray Harvey 

WDOL-Aihens-1957 

Frequency: 1470 Kc Power: 1 Kw. d. 

Owned S.E. Bcstg. System 

Address Box 1607 

Tel.: LI 8-1354 KBS 

Sta. Representative Thomas Clark 

President James S. Rivers 

General Manager William B. Hill 

Station Manager .R. Denman 

Chief Engineer M. D. Brown 

WGAU-Aihens-1938 

Frequency: 1340 Kc. .Power: 1 Kw. d., 250 W. n. 

Owned-Oper. By Clarke Bcstng. Corp. 

Address 850 Bobbin Mill Rd. 

Tel.: LI 6-6575 CBS 

Representative Pearson 

President, Gen. Mgr H. Randolph Holder 

Comm. Mgr I. Thomas Lloyd 

Program Director Mary Betts 

Chief Engineer Les Brooks 

WBFC-Athens-1948 

Freq.: 960 Kc. Power: 5000 W. d., 1000 W. n. 

Owned-Operated By Radio Athens, Inc. 

Business-Studio Add 279 Vz N. Lumpkin St. 

Tel.: Liberty 3-341 1 Independent 

Representative Bob Dore; Dora-Clayton 

President L. H. Christian 

Gen., Comm. Manager A. O. Healan 

Station Mgr Mrs. Sue Lawrence 

Sales Prom. Mgr., Prog. Dir A. C. Marshall 

Chief Engineer Gilmer Hulsey 

WAKE-Ailanta-1955 

Frequency: 1340 Kc Power: 250 Watts 

Owned By WAKE, Inc. 

Address Georgian Terrace Hotel 

Tel.: TR 5-8511 Independent 

Sta. Representative Robert E. Eastman 



342 



«.*♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ ■♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦« 



GEORGIA 



President .Ira Herbert 

General Manager Lee R. Smith 

Program Dir Buddy Moore 

Chief Engineer Jerry" Appling 

Owners of: WYDE, Birmingham, Ala.; WWVA, 
Wheeling, W. Va. 

WAOK-Atlanta-1954 

Frequency: 1380 Kc Power: 5000 Watts 

Owned By WAOK Bcstg. Co. 

Business Address 110 Edge wood Ave., N.E. 

Tel: MUrray 8-3773 Independent 

Representative McGavren 

President, Comm. Mgr Stan Raymond 

V.P., Program Director Zenas Sears 

Chief Engineer I. Miles 

Owners of: WRMA, Montgomery, Ala. 

WEAD-Atlanta-1959 

Frequency: 1570 Kc Power: 1000 Watts d. 

Owned By ... .College Park Bcstg. Co., Inc. 

Address Hilton Inn 

Tel.: 766—2781 Independent 

President F. Richard Coughlan 

Gen., Station Mgr.. Frank M. Lokey, Jr. 

Commercial Mgr Frank Burchard 

Sales Prom. Mgr., Pub. Dir Jim Robinson 

Chief Engineer Sturgis Bates 

WERD-Ailania-1949 

Frequency: 860 Kc Power: 1000 Watts d. 

Owned-Operated By Radio Atlanta, Inc. 

Studio Address 330 Auburn Ave., N.E. 

Tel: JA 4-0666 Independent 

Representative Dora Clayton, Dore 

President, Gen. Mgr J. B. Blayton, Jr. 

Sales, Prom., Comm. Mgr A. H. Saddler 

Chief Engineer J. J. Johnson 

WGKA-Ailania-1955 

Frequency: 1600 Kc. Power: 1000 Watts d. 

Owned-Oper. By. . .Glenkaren Associates, Inc. 

Address 1140 Peachtree St., N.E. 

Tel.: TR 6-6228 Independent 

Representative Good Music Bcstrs. 

President Locke E. Glenn 

General Manager John P. Culver 

Comm. Mgr E. Lee Nance 

Chief Engineer M. Sparkman 

WGST-Ailania-1924 

Frequency: 920 Kc. .Power: 5 Kw. d.; 1 Kw. n. 

Owned By Ga. Inst, of Technology 

Bus.-Studio Address Box 7254 

Tel.: TR 5-8441 ABC 

Gen., Sta. Manager Jack Collins 

Commercial Mgr Bill Estes 

Ch. Eng John M. Van Horn 

WIIB— Atlanta— 1959 

Frequency: 970 Kc Power: 5 Kw. 

Owned-Operated By WIIN, Inc. 

Address Atlanta Biltmore Arcade 

Tel.: TR 5-8453 Independent 

President I. T. Cohen 



When You Can Have 
The Best, 

Why Be Satisfied 
With Less? 



THE ASSOCIATED PRESS 



343 



General Manager Fred W. Wagenvoord 

Program Director John Frew 

Chief Engineer Russ Weber 

WPLO— Atlanta— 1959 

Frequency: 510 Kc Power: 5000 Watts 

Owned-Operated By. . . .Plough Brcstg. Co., Inc. 

Address 805 Peachtree St., N. E. 

Tel.; Trinity 2-5851 Independent 

Sta. Representative Radio-TV Rep. 

President Harold R. Krelstein 

Station, Gen. Mgr H. L. Curry, Jr. 

Coram., Sales Prom. Mgr Dean Aldrich 

Program, Publicity Director Mac Hudson 

Chief Engineer James D. Ellzey 

Owners of: WMPSAMFM, Memphis; WCAO-AM- 

FM, Baltimore; WCOP-AM-FM, Boston; WJJD- 

AM-FM, Chicago. 

WQXI-Ailania-1948 

Frequency: 790 Kc. .Power: 5 Kw. d.; 1 Kw. n. 

Owned By Esquire Bcstg. Co. 

Bus.-Studio Address. .3165 Mathieson Dr., N.E. 

Tel.: 231-2970 Independent 

Station Rep Blair 

Exec. Vice Pres Barry Sherman 

General Manager Kent Burkhart 

General Sales Manager Gerald Blum 

Program Director C. E. Jones 

Publicity Director Burt Zollo 

Technical Engineer Willard Shimski 



WSB-Atlanla-1922 

Frequency: 750 Kc Power: 50,000 Watts 

Owned-Oper. By Atlanta Newspapers, Inc. 

Business Address 1601 W. Peachtree N.E. 

Tel.: TRinity 5-7221 NBC 

Newspaper Affiliation Journal, Constitution 

rUprssentcrnre Edward Petey 

Gen. Manager Frank Gaithei 

Exec. Dir. J. Leonard Reinsch 

Commercial Manager Lee Morris 

Sales Prom. Manager .Dick Yarbrough 

Publicity Director Bunny Moore 

Prog. Dir. Elmo Ellis 

Chief Engineer R. A. Holbrook 

Owners of: WSB-FM-TV. 

WYZE-Ailania-1956 

Frequency: 1480 Kc Power: 5 Kw. d. 

Owned Atlanta Bcstg. Co.. Lac. 

Business Address 200 Henry Grady Bldg. 

Tel.: JA 4-1953 MBS 

President, Gen. Mgr G. Nicholson 

Commercial Manager M. Rich 

Program Director Allen Pierce 

Chief Engineer Lawson Leaks© 

WAUG— Augusta— 1952 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned Garden City Bcstg. 

Address Bon Air Hotel 



Responsibility and Response 



the profitable balance 
of salespower 
in the South's 
most vital city 



IN THE SOUTH YOU CANT MISS ATLANTA: IN ATLANTA YOU CAN'T MISS WQXI 



0\G 



WQXI 



ESQUIRE 

RADIO 

ATLANTA 



A Division of Esquire, Inc. e 3165 Mathieson Dr. e 231-2970 
Represented Nationally by John Blair and Co. 



344 



MMM^«y^MVMVM^MW , WHH»W*VW»WHHH , MMMVW^HH , VMMMMMW M .H",* , .". , MM fir II Dill A 



Tel: REgent 3-4441 Independent 

Sta. Rep Clarke Brown 

President Chester H. Jones 

Gen., Comm., Sta. Mgr J. Louie Solomon 

Chief Engineer W. Sneed 

WBBQ-Augusia-1946 

Freq.: 1340 Kc 1 Kw. d., 250 W. n. 

Owned By Savannah Valley Bcstg. Inc. 

Address 515 15th St 

Tel.: PArk 4-5441 MBS 

Representative Forjoe 

President George Weiss 

Gen., Sta., Comm. Mgr Edward H, Dunbar 

Program, Publicity Director Paul T. Reidy 

Sales Prom. Mgr Bill Lenz 

Chief Engineer Kenneth Freeman 

WBIA-Augusia-1946 

Frequency: 1230 Kc Power: 250 Watts 

Owned Augusta Broadcasting Co. 

Address 15-Eighth Street 

Tel.: PArk 4-2421 NBC-KBS 

Sta. Representative Walker-Rawalt 

President, Gen. Mgr W. Ray Ringson 

Sta., Comm. Mgr J. R. Owens, Jr. 

WGAC-Augusia-1940 

Frequency: 580 Kc. .Power: 5 Kw. d.; 1 Kw. n. 

Owned-Oper. By The Twin States Bcstg. Co. 

Business-Studio Address 664 Broad St. 

Tel.: PA 2-2692. ABC 

Representative Avery-Knodel 

Pros., Gen. Mgr A. D. WUlard, Jr. 

Station Manager Benjamin F. Mayo 

Commercial Manager Douglas L. AH ord 

Chief Engineer James E. Clegg 

WGUS-Augusia-1958 

Frequency: 1380 Kc Power: 1,000 Watts d. 

Owned By Brdcg. Associates of Am. 

Address Box 75 

Tel.: TAylor 2-3576 Independent 

Station Representative Charles Bernard 

President H. C. Young 

Vice President Jerry Glasser 

General, Station Mgr Patrick R. Mulherin 

Program Director Claude Casey 

Sales Prom. Mgr Richard Warner 

Chief Engineer Randall Mears 

WBDW-Augusia-1930 

Frequency: 1480 Kc Power: 5000 Watts 

Owned By Radio Augusta, Inc. 

Address Southern Finance Bldg. 

Tel.: PA 2-8805 CBS 

Representative Raymer 

President Geo. E. Nicholson 

Gen., Comm. Manager Cliff W. Bowers 

Program Director Perry Sullivan 

Chief Engineer Carter Gwynn 

WAVO— Avondale Estates 
1958 

Frequency: 1420 Kc Power: 1000 W. 



Owned By . . Great Commission Gospel Assoc. 

Business Address 414 Northern Ave. 

Tel.: 378-8808 Independent 

President L. E. Latham 

General Manager John H. Clark 

Chief Engineer Gordon Linscott 

WAZA-Bainbridge-1958 

Frequency: 1360 Kc... Power: 1000 Watts, d. 

Owned By Radio Bainbridge, Inc. 

Business Address 108 E. Broughton St. 

Tel.: CH 8-2935 Independent 

President J. W. Woodruff, Jr. 

General Mgr L. M. George 

Station Mgr Joe Hill 

WMGR-Bainbridge-1946 

Freq.: 930 Kc Power: 5 Kw. d., 500 W. n. 

Owned-Operated By Decatur Bcstg. Co. 

Address Box 375 

Tel.: Cherry 6-1650 KBS 

Station Reps Grant Webb; Cannon 

Pres., Gen. Mgr John A. Dowdy 

Sta. Mgr., Ch. Engr Walter Freeman 

Commercial Manager R. Wesley 

WHAB-Baxley-1954 

Frequency: 1260 Kc Power: 5000 Watts 

Owned-Oper. By WHAB Radio, Inc. 

Address Box 265 

Tel.: 367-3000 KBS 

President, General Mgr Famell O'Quinn 

Comm., Sales Prom. Mgr Marion Monk, Sr. 

Program Director Danny Ratliff 

Chief Engineer Eugene Harry Rogers 

Owners of: WCQS, Alma; WPFE, Eastman, Ga. 

WBSG-Blackshear-1961 

Frequency: 1350 Kc Power: 500 Watts d. 

Owned By Collins Corp. of Ga. 

Address Box 400 

Tel.: Hickory 9-2401 Independent 

Station Representatives. . Bolles; Harry Cannon 

President F. K. Graham 

General Manager Joe Lee 

Chief Engineer Joe Foster 

WBBK-Blakely-1959 

Frequency: 1260 Kc Power: 1 Kw. 

Owned By Radio Blakely, Inc. 

Address Box 390, Dawson, Ga. 

Tel.: 6055 KBS 

President W. C. Woodall, Jr. 

Station Mgr Wayne Foster 

WWCC-Bremen-1957 

Frequency: 1440 Kc Power: 1000 Watts 

Owned By S.W. Alabama Bcstg. Co. 

Address Ill Parkway Circle 

Tel.: LE 7-3275 KBS 

President J. Mangham, Jr. 

Station Mgr B. Thornburn 

Commercial Mgr Lee Williams 



345 



GEORGIA 



WGIG-Brunswick-1949 

Freq.: 1440 Kc 5 Kw. d., 1 Kw. n. 

Owned-Operated By ... Brunswick Bcstg. Corp. 

Business-Studio Address 1801 Gloucester St. 

Tel.: Amherst 5-3870 .ABC 

Station Representative Bob Dore 

President E. M. Champion Sr. 

General Manager H. K. Tollison 

Station Manager John Lane 

Comm. Mgr Marvin Massey 

Sales Prom. Mgr., Pub. Dir Eddie Wade 

Program Director Duane Riner 

Ch. Eng Herman Lange 

WMOG-Brunswick-1940 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Radio Brunswick Inc. 

Address Box 100 

Tel.: AMherst 5-5980 KBS-MBS 

Station Representative Keystone 

President Allen M. Woodall 

General Manager James R. Bryant, Jr. 

Commercial Manager George K. Wolfes 

Program Director Bill Hill 

Chief Engineer Warren Asplin 

WDMF-Buford-1956 

Frequency: 1460 Kc Power: 1 Kw. 

Owned By Lanier Bcstg. Co. 

Address P.O. Box 307 

Tel.: 434-5555 KBS 

Station Representative Hal Walton 

President, General Mgr Robert Thomas 

Commercial Manager James G. Howell 

Program Director Tim Pruitt 

Chief Engineer Gary W. Joyner 

WGRA-Cairo-1950 

Frequency: 790 Kc Power: 1000 Watts 

Owned-Oper. By Grady Mitchell Bcstg. Co. 

Address Box 120 

Tel.: 2-4392 KBS 

Station Rep Hopewell 

Gen. Mgr Lowell E. Takles 

Chief Engineer G. Strang 

WCGA-Calhoun-1953 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Oper. By Gordon Cty. Bcstg. Co. 

Address 315 S. Wall St. 

Tel.: Main 9-2111 Independent 

Pres., Gen. Mgr., Ch. Eng R. R. Magill 

Commercial Mgr Richard M. Bowman 

Sales Prom. Mgr Mrs. Judy Magill 

WCLB-Camilla-1954 

Frequency: 1220 Kc Power: 1000 Watts 

Owned Capel Bcstg. Co. 

Address P. O. Box 147 

Tel.: 336-5351 KBS 

Station Representative Harry Cannon 

President Emerson Browne 

General Mgr Russell A. Browne 

Commercial Mgr Charlie Browne 

Program Director Frank K. Scharf, Jr. 

Chief Engineer John Harter 



WCHK-Canlon-1957 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned Cherokee Bcstg. Co., Inc. 

Business Address Canton, Ga. 

Tel.: GReenwood 9-2101 Independent 

President. Gen. Mgr Charles A. McClure 

Station Manager Robert D. Peterson 

Commercial Manager Jack E. Turner 

Program Director Gene Mikell 

Publicity Director Byron Dobbs 

Chief Engineer John Hess 

WLBB-Carrollton-1947 

Frequency: 1100 Kc Power: 250 Watts d. 

Owned-Oper. By Carroll Bcstg. Co., Inc. 

Address P. O. Box 569 

Tel.: TE 2-7041 KBS 

Pres., Gen., Sta. Mgr Thomas K. Vassy 

Commercial Manager H. Bray 

Program, Prom. Director Harlan Parks 

Chief Engineer B. W. Moore 

WBHF-Cariersville-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By W. H. Frier 

Address. 250 W. West Ave. 

Tel.: EV 2-3000 MBS-KBS 

Newspaper Affiliation Barton Herald 

General Manager H. Wisebran 

Ch. Eng Horace E. Bridges 

WGAA— Cedartown— 1941 

Frequency: 1340 Kc Power: 250 Watts 

Owned Polk County Bcstg. Co. 

Address P.O. Box 807 

Tel.: 777 KBS 

Sta. Mgr Frank Proctor 

WCLA-Claxion-1958 

Frequency: 1470 Kc Power: 1000 Watts d. 

Owned-Oper. By Evans County Bcstg. Co. 

Business Address P. O. Box 427 

Tel.: 970 KBS 

Sta. Reps Cannon 

Pres., Ch. Engr Howard C. Gilreath 

Gen., Sta. Mgr Don Sports 

Program Director Fay Rogers 

WGHC-Clayion-1961 

Frequency: 1570 Kc Power: 1 Kw. d. 

Owned By Blue Ridge Bcstg. Co. 

Address Box 488 

Tel.: 6560 Independent 

President, General Mgr J. A. Gallimore 

Station, Comm. Mgr Carroll S. Lee 

Sales Prom. Manager .Aubrey Williamson 

Program, Publicity Mgr Grace S. Lee 

Chief Engineer Bruce D. Wilson 

Owners of: WSNW-AM-FM, Seneca, S. C; WRKH, 
Rockwood, Tenn. 

WRWH-Cleveland-1958 

Frequency: 1350 Kc Power: 1.000 Watts 

Owned By Newsie, Inc. 



346 



«.W>*>*.«*,««.«^ # W,^«*.^>t>*>f^;»«,*V*^^^ 



GEORGIA 



Address Box 181 

Tel.: UN 5-3161 KBS 

President William C. Strange 

General, Coram. Mgr B. Williamson 

Program, Prom. Mgr Lamar Can up 

Chief Engineer J. Sorrells 

WCLS-Columbus-1955 

Frequency: 1580 Kc. . .Power: 1,000 Watts, d. 

Owned-Oper. By Muscogee Bcsgt. Co. 

Address 1028V2 Broadway 

Tel.: FA 7-3648 Independent 

Sta. Reps Dora Clayton; Bernard Howard 

Pres.. Gen. Mgr Charlie H. Parish, Jr. 

Commercial Manager Kent Woodfin 

WDAK-Columbus-1943 

Freq.: 540 Kc Power: 5 Kw. d., 500 W. n. 

Owned-Operated By Radio Columbus, Inc. 

Business-Studio Address Martin Bldg. 

Tel.: FA 2-5447. NBC 

Station Representative Eastman 

President Allen M. Woodall 

Station Manager Allen M. Woodall, Jr. 

Nat. Sales Mgr Mrs. Louise Morris 

Commercial Manager William Parker 

Program Director Mrs. Evelyn Hawkins 

Publicity Director Jimmy Deer 

Chief Engineer Arnold White 

Owners of: WALG, Albany; WMOG, Brunswick; 
WAYX, Way cross; WD AX, McRae, Ga. 

WGBA-Columbus-1947 

Frequency: 1270 Kc Power: 5000 Watts d. 

Owned-Oper. By WGBA, Inc. 

Address 1415 Wynnton Road 

Tel.: FA 3-3603 MBS 

Station Representative Avery-Knodel 

Pres., Gen. Mgr C. A. McClure 

Commercial Manager Ed Wein 

Prog. Dir W. L. Bowick Jr. 

Chief Engineer F. Keith Brown 

Owners of: WULA, Eufaula, Ala.; WMGY, Mont- 
gomery, Ala.; WCHK, Canton, Ga. 

WOK&-Columbus-1959 

Frequency: 1340 Kc Power: 250 Watts 

Owned By OK Radio, Inc. 

Address P.O. Box 374 

Tel.: CYpress 7-4515 Independent 

Sta. Representative Bernard Ochs 

President Eathel Holley 

Commercial Mgr John A. O'Shields 

Station Manager Mary O'Shields 

WRBL— Columbus— 1928 

Freq.: 1420 Kc Power: 5 Kw. d., 500 W. n. 

Owned-Operated By Columbus Bdcstg. Co. 

Business-Studio Address 1350 - 13th Ave. 

Tel.: FA 2-0601 CBS 

Newspaper Affil .Ledger & Enquirer 

Sta. Rep HoUingbery 

Pres., Gen. Mgr J. W. Woodruff Jr. 

Station, Comm. Manager Glenn Siddall 

Sales Prom. Mgr., Pub. Dir Dick McMichael 

Prog. Dir David Lea 

Chief Engineer Joseph Gamble 

Owners of: WRBL-FM-TV, Columbus. 



WJJC— Commerce— 1957 

Frequency: 1270 Kc Power: 1 Kw. 

Owned Jackson County Bcstg. Co. 

Address Box 239 

Tel.: 335-3155 Independent 

Sta. Representative Harry Cannon 

President, Gen. Manager O. Grady Cooper 

Program Director Elizabeth Layton 

Chief Engineer Thomas Ash worth 

WMJM-Cordele-1940 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By. .Southeastern Bcstg. System 

Business-Studio Address 20th Ave. B St. 

Tel.: 273-1404 MBS-KBS 

Representative T. F. Clark 

President James S. Rivers 

General Station Mgr. . . . William E. Blizzard, Jr. 
Program Director Bill Goodson 

WCON-Cornelia-1953 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Habersham Bcstg. Co. 

Address 1 Burrell St. 

Tel.: 778—2241 Independent 

President H. L. Webster 

General Manager J. C. Foster 

Chief Engineer Boyd Anderson 

WGFS— Covington— 1953 

Frequency: 1430 Kc Power: 1000 Watts d. 

Owned R. William & Betty J. Hoffman 

Address P. O. Box 869 

Tel.: 786—2337 KBS 

Gen., Comm. Mgr Bill Hoffman 

WBLJ-Dalion-1940 

Frequency: 1230 Kc... Power: 250 Watts 

Owned-Operated By Northern Ga. Radio 

Address P.O. Box 811 

Tel.: BRoadway 8-3300 KBS 

Newspaper Affil Marietta Times-Journal 

Station Rep Keystone 

President, Gen. Mgr Werner Wortsman 

Commercial Mgr Frank Painter 

Program Director Vic McConkey 

WRCD-Dallon-1954 

Frequency: 1430 Kc Power: 1000 Watts 

Owned-Oper. By Whitefield Bcstg. Co. 

Address 104 Pentz St. 

Tel.: Broadway 8-5511 Independent 

General Manager Jim Honey 

Comm. Manager H. Grant 

Chief Engineer S. Willis 

WDWD-Dawson-1948 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Operated By Dawson Bdcstg. Co. 

Address P.O. Box 390 

Tel.: Wyatt 5-5521 KBS-MBS 

Representative Indie Sales 

General Manager W. C. Woodall, Jr. 

Program Director Barney Parnacott 

Chief Engineer Joe Stephens 



347 



GEORGIA 



,,♦♦,_♦*_♦#_♦♦»♦♦#♦♦♦♦♦♦_♦♦_♦*♦*_♦♦_♦♦♦#*♦♦♦»*♦♦»»_♦♦>♦»»♦*♦♦_♦»»♦» 



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WGOH-Decaiur-1947 

Frequency: 1010 Kc Power: 50 Kw. d. 

Owned By WGUN, Inc. 

Business Address. . .217 W. Ponce de Leon Ave. 

Tel.: DR 3-2521 MBS 

Station Representative Avery-Knodel 

President, Gen. Mgr John Fulton 

Commercial Manager Don Butler 

Program Director Ray Beale 

Chief Engineer Bill Loudermilk 

Owners of: WEAS, Savannah; KWAM, Memphis; 
WSWN, Belle Glade. 

WDMG-Douglas-1947 

Frequency: 860 Kc Power: 5000 Watts 

Owned-Operated By WDMG, Inc. 

Address Box 590 

Tel.: 384-3250 Independent 

Station Reps.... Dora Clayton; Bernard Howard 

President B. F. J. Tlmm 

General Mgr Mary Jarrard 

Station, Comm. Mgr. . Roy L. Jones 

Program Director Bob Maupin 

Chief Engineer Bill Alford 

Owners of: WMEN, Tallahassee; WTHR, Panama 
City, Fla.; WTIF, Tifton, Ga. 

WMLT-Dublin-1945 

Frequency: 1330 Kc Power: 5 Kw. 

Owned-Operated By Dublin Bdcstg. Co. 

Business Address Franklin & Moore Sts. 

Tel.: Broad 2-4422 MBS-KBS 

Sta. Reps Clark & Cannon 

President W. Newton Morris 

General Mgr Frank Floyd Jr. 

Program Director Richard E. Killebrew 

Sales Prom. Mgr R. E. Hilliard 

Publicity Director Ted Wolfe 

Chief Engineer Leon Lloyd 

WXLI-Dublin-1958 

Frequency: 1230 Kc Power: 250 Kw. 

Owned By Radio South, Inc. 

Address P. O. Box 826 

Tel.: Broad 2-4282 Independent 

President, Gen. Mgr John A. Boling 

Comm., Prom. Mgr B. J. Gilreath 

Program Director W. A. Thomas 

Sta. Mgr., Chief Eng W. C. Courson 

WTJH-EastPoint-1949 

Frequency: 1260 Kc Power: 5000 Watts d. 

Owned By Radio WTJH 

Address 2146 Dodson Drive 

Tel.: DI 4-2233 .KBS 

President James S. Rivera 

Station Mgr Wm. B. Hill 

WPFE— Eastman— 1961 

Frequency: 1580 Kc Power: 500 W. d. 

Owned By O'Quinn Bcstg. Co. 

Address 731 College St. 

Tel.: 374-4168 KBS 

Station Representative Keystone 

President Farnell O'Quinn 



General Manager Dane Bruce 

Station, Comm. Mgr Marion A. Monk 

Sales Prom. Mgr., Pub. Dir Estelle F. Monk 

Program Director Ralph Deen 

Chief Engineer Eugene H. Rogers 

Owners of: WHAB, Baxley, Ga.; WCQS, Alma, Ga. 

WSGC-Elberlon-1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Elberton Bcstg. Co. 

Address Elberton 

Tel.: Elberton KBS-MBS 

Representative Continental 

Manager Melvln C. Gorman 

WBHB-Fitzgerald-1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Ben Hill Bdcstg. Corp. 

Address Box 472 

Tel.: 2077 MBS-KBS 

President Otto Griner 

Gen. Mgr Paul E. Reid 

Chief Engineer Mike Pelton 

WFPM-Fori Valley— 1951 

Frequency: 1150 Kc Power: 1000 Watts d. 

Owned-Operated By Rocket Radio, Inc. 

Address Roberta Road 

Tel.: TA 5-5547 KBS 

Sta. Representative Indie Sales 

President, Gen. Mgr Paul Reehling 

Station Manager .Ben Spears 

Commercial Manager Virginia Freshwater 

Program Director Rosemary Reid 

Chief Engineer Joe Stephens 

WDUH-Gainesville-1949 

Freq.: 1240 Kc Power: 1000 Watts d. 250 n. 

Owned-Oper. By N.E. Ga. Bcstg. Co. 

Address 1102 Thompson Bridge Rd„ N.E. 

Tel.: LE 4-7331 Independent 

Rep Thomas F. Clark; Dora-Clayton 

Pres., Gen. Manager John W. Jacobs, Jr. 

Comm. Mgr Claire T. Palmour 

Station Mgr James N. Martin, Jr. 

Program Director Jim Martin 

Sales Prom. Mgr Robert S. Culler 

Chief Engineer George R. Wilkes 

WGGA-Gainesville-1941 

Frequency: 550 Kc. Power: 5 Kw. d.; 500 W. n. 
Owned-Operated By. . . .Blue Ridge Bdcstg. Co. 

Business Address Press-Radio Center 

Tel.: LE 2-6211 CBS 

Newspaper Affil Daily Times 

Station Representative Bernard Ochs 

President Charles A. Smithgall 

General Manager Robert Schwab 

Operations, Sales Prom. Mgr James Hartley 

Program Dir William A. Sellers 

Chief Engineer Wilbert Darracott 

Owners of: WAAX, Gadsden, Ala.; WRGA, Rome, 
Ga. 

WLBA— Gainesville— 1957 

Frequency: 1580 Kc Power: 5 Kw., d. 

Owned Hall County Bcstg. Co. 



348 






GEORGIA 



Business Address. .. 117 Vi W. Washington St. 

Tel.: LE 2-6331 ABC 

Pres., Gen. Mgr Ernest H. Reynolds, Jr. 

Comm., Sales Prom. Mgr John H. Bennett 

Program Dir Dianne Wood 

Chief Engineer L. Latham 

WKIG-Glennville— 1961 

Frequency: 1580 Kc Power: 1 Kw. d. 

Owned By Tattnal County Bcstg. Co. 

Address .Box 98 

Tel.: OLiver 4-3580 KBS 

Station Representative Cannon 

General Manager Don Cobb 

Program Director Carlton Hendrix 

Chief Engineer Charles Pool 

WHIE— Griffin— 1952 

Frequency: 1320 Kc Power: 5000 Watts d. 

Owned-Oper. JBy Telerad, Inc. 

Address Box 971 

Tel.: 9451 Independent 

President, Gen. Mgr John T. Williams 

Sta., Program Dir Fred L. Watkins 

Chief Engineer Ralph Gaskins 

WKEU-Griffin-1934 

Freq.: 1450 Kc Power: 1 Wt. d., 250 Wt. n. 

Owned-Oper. By Radio Station WKEU 

Address Macon Rd. 

Tel.: 5507 MBS-KBS 

General Mgr., Chief Eng A. W. Marshall, Jr. 

WRIX— Griffin— 1960 

Frequency: 1410 Kc Power: 1 Kw. d. 

Owned By ... . Mrs. Gladys McCommon Johnson 

Address Box 156 

Tel.: 8-8496 Independent 

Station Representative Cannon 

General, Comm. Manager Jim Ricks 

Promotion Manager Bill Crutchley 

Chief Engineer J. Allen Primmer 

WKLY-Hariwell-1947 

Frequency: 980 Kc Power: 1000 Watts <L 

Owned-Operated By WKLY Bcstg. Co. 

Business Address P.O. Box 430 

Tel: FR 6-2233 Independent 

Newspaper Affil Hartweli Sun 

President Max G. Piaender 

General Mgr Burch Griffin 

Commercial Manager J. Vickery 

Chief Engineer Broadus McLane 

W C E H— Hawkinsville— 1952 

Frequency: 610 Kc Power: 500 Watts 

Owned Tri-County Bcstg. Co.. Inc. 

Address Eastman Highway 

Tel: TW 3-3381 KBS 

Station Representative Harry J. Cannon 

President D. R. Jackson 

Gen., Sta. Mgr J. D. Popwell 

Chief Engineer M. McKenzie 



WGML-Hinesville-1958 

Frequency: 990 Kc Power: 250 Watts 

Owned By Liberty Bcstg. Co.. Inc. 

Address Box 15 

Tel.: TR 6-3599 KBS 

President, Gen. Mgr James H. Watson 

Program Director Mrs. Dixie Watson 

Chief Engineer Bruce Bostwick 

WBGR-Jesup-1949 

Frequency: 1370 Kc Power: 1000 Watts d. 

Owned-Operated By Altamaha Bcstg. Co. 

Address P. O. Box 147 

Tel.: GA 7-2444 KBS 

President W. G. Thomas, Sr. 

Chief Engineer Art Manning 

WLFA-Lafayeiie-1954 

Frequency: 1590 Kc Power: 5000 Watts 

Owned-Oper. By Radio Dixie, Inc. 

Business Address 41-B N. Main St. 

Tel.: 4-7676 KBS 

Representative Harry Cannon 

President J. A. Gallimore 

Gen., Sta. Mgr C. W. Gwyn 

WLAG-La Grange-1941 

Freq.: 1240 Kc Power: 1000 Watts d; 250 n. 

Owned-Operated By LaG range Bdcstg. Co. 

Business Address WLAG Bldg. 

Tel.: 882—3505 MBS, KBS 

President Roy C. Swank 

General Manager Edwin Mullinax 

Program Director Faye Scarbrough 

Publicity Director Linda Mullinax 

Chief Engineer James McKay 

WTRP— La Grange— 1953 

Frequency: 620 Kc Power: 1000 Watts 

Owned Chattahoochee Bcstg. Co., Ltd. 

Address Hammett Bldg. 

Tel.: TUxedo 4-9877 Independent 

Sta. Representative .... Devney Organization 

President, Gen. Mgr Byron H. Hurst 

Sta. Mgr., Publicity Dir Frank E. Hurst 

Comm. Prom. Mgr Julian P. Hurst 

Chief Engineer Ray L. Relihan 

W L A W-Lawrenceville-1959 

Frequency: 1360 Kc Power: 1 Kw. 

Owned By Radio Gwinnett, Inc. 

Address 829 Crogan St., N.E. 

Tel.: TH 3-2222 Independent 

Station Representative Weed Radio 

Prasident E. Holley 

Station Manager Robert J. McGarity 

Commercial Manager S. B. McGarity 

WPEH-Louisville-1960 

Frequency: 1420 Kc Power: 1 Kw. d. 

Owned By Peach Bcstg. Co., Inc. 

Address Box 425 

Tel.: MA 5-7248 Independent 

President, Gen. Mgr Bradley L. Williamson 

Station Manager Ott Stephens 



349 



GEORGIA 



,♦♦,♦♦,♦♦,♦♦,♦♦,♦♦♦♦,♦♦,♦♦,♦« ♦♦♦♦.♦♦,♦♦♦♦>♦»♦♦#♦»♦*♦♦♦♦♦♦*»*♦♦♦♦♦♦♦♦♦♦,♦♦♦♦♦♦♦♦ ♦♦♦#♦♦♦♦♦♦* 



Program Director Lamar Canup 

Publicity Director Mirl Williamson 

Chief Engineer Emory G. Farrer 

WBBT-Lyons-1959 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Collins Corp. 

Address P.O. Box 389 

Tel.: 2321 Independent 

President F. Graham 

Exec. V.P J. Duggan 

WBML-Macon-1940 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Middle South Bcstg. Co. 

Business Address .230 Second St. 

Tel.: Sherwood 3-5454 Independent 

Representative Forjoe 

President C. R. Rader 

Gen. Comm. Mgr George W. Patton 

Program, Publicity Director Don King 

Sales Prom. Mgr Ben Porter 

Chief Engineer C. L. Wilder 

Owners of: WDGA, Chattanooga. 

WCRY-Macon-1957 

Frequency: 900 Kc Power: 250 Watts 

Owned By Middle Georgia Bcstg. 

Address 1230 Cowan St. 

Tel.: SHerwood 3-9348 Independent 

Sta. Representative Bob Dore 

President John T. Wheeler 

Gen. Sta. Mgr Robert V. Rogers 

Owners of: WGOU, Valdosta. 

WIBB-Macon-1948 

Frequency: 1280 Kc Power: 5 Kw. d. 

Owned-Oper. By. . .Peach State Bcstg. Co., Inc. 

Business Address Professional Bldg. 

Tel.: 742-2505 Independent 

Sta. Reps Bernard Howard, Dora-Clayton 

Pres., Gen. Mgr Thomas H. Maxwell 

Station, Comm. Manager Donald C. Frost 

WMAZ— Macon— 1922 

Freq.: 940 Kc. Power: 50,000 Wts. d., 10,000 n. 

Owned-Oper. By Southeastern Bcstg. Co. 

Address Bankers Insurance Bldg. 

Tel.: SHerwood 2-7373 CBS 

Representative Avery-Knodel 

Pres., Ch. Engr. George P. Rankin, Jr. 

General Manager Wilton E. Cobb 

Commercial Mgr Frank Crowther 

WNEX-Macon-1945 

Frequency: 1400 Kc Power: 250 Watts 

Owned Macon Bcstg. Co. 

Business-Studio Address 2254 Rogers Place 

Tel.: SH 5-3301 ABC-MBS 

Newspaper Affil.. .Macon Telegraph Pub. Co. 

Station Representative Adv. Time Sales 

President E. M. Lowo 

Gen., Station Mgr Alfred Lowe 

Program Director Mary Thompson 

Sales Prom. Mgr Ken Lowe 

Ch. Eng E. Father 



WYTH-Madison-1955 

Frequency: 1250 Kc Power: 1000 Watts d. 

Owned-Operated By Central Ga. Bcstg. Co. 

Business Address Beacon Heights; Box 29 

Tel.: 761 KB6 

President, Gen. Mgr James F. Small 

Station Manager, Prog. Dir Annie Lee Small 

Chief Engineer Steven Malone 

WFDR-Manchesier-1957 

Frequency: 1370 Kc Power: 1 Kw. d. 

Owned Radio Manchester, Inc. 

Address Box 447 

Tel.: 846-3115 KBS 

General, Sta. Mgr Jack Whitehorn 

Comm. Prom. Mgr William Jarrell 

Chief Engineer J. C. Loftin 

WBIE— Marietta— 1955 

Frequency: 1050 Kc Power: 500 Watts 

Owned-Oper. By Marietta Bcstg. Co. 

Address ; Box 91 

Tel.: 428—0469 KBS 

Station Representative Masla 

Gen. Mgr., Chief Eng James Wilder 

Program Director Jack D. Verner 

Commercial Manager Dudley D. McCaskill 

WFOM-Marieiia-1946 

Freq.: 1230 Kc Power: 1 Kw. d., 250 W. n. 

Owned-Operated By Woofum, Inc. 

Address Box 131 

Tel.: 428 — 3396 Independent 

President, Gen. Mgr Albert L. Jones 

Program Director Jerry Crowe 

Chief Engineer Jean Ludwick 

WDAX-McRae-1957 

Frequency: 1410 Kc Power: 1000 Watts d. 

Owned Radio Telfair, Inc. 

Address Box 247 

Tel.: 6006 KBS 

Sta. Representative James Ayers 

President, Gen. Mgr Allen M. Woodall 

Station Manager .George Burton 

Program Director Nealey Bloodworth 

Chief Engineer Ernest Batchelor 

WMAC— Metier— 1961 

Frequency: 1360 Kc Power: 500 Watts d. 

Owned By Howard C. Gilreath 

Address Box 238 

Tel.: MUrray 5-1111 Independent 

Station Representative Harry J. Cannon 

Owner, Manager Howard C. Gilreath 

Prog. Dir., Ch. Eng Gale Coston 

W M V G— Milledgeville— 1946 

Freq.: 1450 Kc Power: 1 Wt. d., 250 Wts. n. 

Owned-Operated By Michael T. Landy 

Address 701 S. Jefferson St. 

Tel.: 452-2250 MBS 

Representative Harry Cannon 

Station Mgr., Chief Eng Joseph S. Boone 

Commercial Manager Michael T. Landy 

Program Director Josephine Ragsdale 



350 



»•♦♦'♦♦•♦♦♦*♦♦♦♦♦♦♦♦♦•»♦♦. 



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►>♦>♦>♦.*♦>♦>♦>♦-«' 



GEORGIA 



WGSR-Millen-1958 

Frequency: 1570 Kc Power: 250 Watts 

Owned By Jenkins Broadcasting Sys. 

Business Address P. O. Box 908 

Tel.: 1080 KBS 

President W. Herbert Brannen 

Gen. Comm. Mgr., Ch. Eng. . . . Jack V. LoPresti 

WMRE-Monroe-1954 

Frequency: 1490 Kc Power: 250 Watts 

Owned Walton Bcstg. Co. 

Address Box 191 

Tel: 268-1711 OS 

Pres., Gen. Mgr , . . . Warren G. Gilpin 

Station Manager Derral Morris 

WMNZ-Moniezuma-1961 

Frequency: 1400 Kc Power: 250 W. d. 

Owned By Macon County Bcstg. 

Address Box 510 

Manager Lewis H. McKenzie 

WMGA-Moulirie-1939 

Freq.: 1400 Kc Power: 1 Kw. d., 250 W. n. 

Owned-Oper. By WMGA 

Business Address Box 310 

Tel.: YU 5-1400 ABC-KBS 

Station Reps Ayers; Hopewell 

Gen. Mgr John F. Pidcock 

Sta., Comm. Mgr Roy F. Zess 

Program Director Ron Hannon 

Chief Engineer Sam Dudas 

WMTM-Moultrie-1953 

Frequency: 1300 Kc Power: 5 Kw. d. 

Owned-Oper. By Colquitt Bcstg. Co. 

Address S.E. Highway 33 

Tel.: YU 5-4517 Independent 

Representative T. F. Clark 

General Mgr N. B. Mills 

Sta. Mgr., Chief Engr D. J. Turner 

WCOH-Newnan-1947 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Newnan Bcstg. Co. 

Address Line Street 

Tel.: ALpine 3-4636 MBS 

Representative Ochs 

Pres., Gen. Mgr James O. Hardin, Jr. 

Commercial Mgr J. T. Williams Jr. 

Chief Engineer Harold Ward 

WSIZ— Ocilla— 1961 

Frequency: 1380 Kc Power: 5 Kw. d. 

Owned By Gold Leaf-Yellow Pine Bcstg. 

Address Box 202 

Tel: 468-7427 ABC 

Station Reps Thomas Clark; Harry Cannon 

Owner C. C. Wade 

General Manager Joe Vincent 

Commercial Manager Royce Plummer 

Program Director Gene Wade 

Publicity Director Tony Carter 

Chief Engineer Lester Hall 

WPGA-Perry-1960 

Frequency: 980 Kc Power: 500 Watts d. 



Owned By Radio Perry 

Address P. O. Box 109 

Tel.: GA 9-2980 KBS 

Station Representative Cannon 

President Howard C. Gilreath 

General, Sta. Mgr Lowell L. Register 

Program Director Jim Lee 

Chief Engineer David Harrison 

WSFB-Quiiman-1955 

Frequency: 1490 Kc Power: 250 Watts 

Owned Quitman Broadcasting Co. 

Address P. O. Box 632 

Tel.: 2681 OS 

Owner J. E. Boyd 

General Mgr J. S. Boyd 

WPLK— Rockmart— 1959 

Frequency: 1220 Kc Power: 500 Watts 

Owned By Georgia Radio Inc. 

Address P. O. Box 1 

Tel.: 684-3202 Independent 

President, Ch. Eng L. E. Gradick 

Commercial Manager Nelle Reagan 

Program Director Ross Shackelford 

WLAQ-Rome-1947 

Frequency: 1410 Kc Power: 1000 Watts 

Owned By WLAQ, Inc. 

Address Box 228 

TeL: 7767 ABC 

President Mitchell Melof 

General Manager Don Mitchell 

Chief Engineer John All 

WRGA-Rome-1929 

Frequency: 1470 Kc Power: 5000 Watts 

Owned-Operated By Rome Bcstg. Corp. 

Business Address P.O. Box 1187 

Tel.: 232—9742 CBS 

Newspaper Affil Gainesville Daily Times 

Representative Walker-Rawalt 

President Mather M. Payne 

General Manager Clarence Salmon 

Commercial Manager Ben Lucas 

Program Director Jim Roberts 

Chief Engineer R. A. Starr 

WROM-Rome-1946 

Frequency: 710 Kc Power: 1000 Watts d. 

Owned-Oper. By Coosa Valley Radio Co. 

Address P. O. Box 1546 

Tel.: 232 — 0833 Independent 

Sta. Representative Devney Organization 

General Comm. Mgr Charles E. Doss 

Program Dir Barbara Austin 

Chief Engineer T. H. Robertson 

WRIP— Rossville— 1958 

Frequency: 980 Kc Power: 500 Watts 

Owned By Chattanooga Bcstg. Co. 

Address 270 N. Crest Rd. 

Tel.: WYman 8-3346 Independent 

President I. Jay Sadow 

Chief Engineer John Andrews 



351 



GEORGIA 



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WSNT-Sandersville-1956 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Radio Station WSNT 

Business Address Box 150 

Tel.: 3174 KBS 

Sta. Representative Bolles 

President J. R. Denny 

Gen. Mgr J. J. Bailes 

Station Manager J. E. Elgin 

Chief Engineer John L. Cooper 

WBYG-Savannah-1946 

Frequency: 1450 Kc Power: 250 Wattt 

Owned-Oper. By Dixieland Bcstg. Co. 

Bus.-Studio Address . . Georgia State Bank Bldg. 

Tel.: AD 2-4182 MBS 

Station Representative For joe 

Pres., Gen. Mgr Carter C. Peterson 

Station Mgr C. E. Bell 

Chief Engineer Max Harper 

WE AS— Savannah— 1950 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Oper. By WJIV, Inc. 

Address 128 W. Taylor St. 

Tel.: AD 4-7264 Independent 

Station Representative Gill-Perna 

President John Fulton 

General, Sta. Mgr James L. Woods 

Chief Engineer Michael F. J. Warth 

WSAV-Savannah-1939 

Frequency: 630 Kc Power: 5000 Watts 

Owned-Operated By WSAV, Inc. 

Address 1430 East Victory Drive 

Tel.: AD 6-0303 NBC 

Station Representative Eastman 

Pres., Gen. Mgr Harben Daniel 

Comm., Sales Prom. Mgr Robert Ward 

Opera. Mgr M. E. Thompson 

Program Dir Burl Womack 

Publicity Director Mrs. Lorayne Gary 

Chief Engineer Byron Strong 

Owners of: WSAV-TV. 

WSGA— Savannah— 1956 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Coastal Bcstg. Inc. 

Business-Studio Address 409 E. Liberty St. 

Tel.: AD 3-8807 Independent 

Representative George P. HoUingbery 

Pres.. Gen. Mgr Donald K. Jones 

Commercial Manager John M. Williams 

Chief Engineer Harvey Thackston 

WSOK-Savannah-1949 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Speidel Bcstg. Group 

Address Box 2118 

Tel.: ADams 3-1170 Independent 

Sta. Reps Howard; Dora Clayton 

President Joe Speidel 

General Manager Don Ferguson 



WTOC-Savannah-1929 

Frequency: 1290 Kc Power: 5000 Walts 

Owned-Operated By Savannah Bcstg. Co. 

Business-Studio Address 516 Abercorn St. 

Tel.: AD 2-0127 CBS 

Representative Avery-Knodel 

Pres., Gen. Mgr William T. Knight. Jr. 

Station, Comm. Manager Ben Williams 

Program Director D wight J. Bruce 

Sis. Prom. Mgr., Pub. Dir. . . Frank S. Bryson, Jr. 

Chief Engineer Kyle E. Goodman 

Owners of: WTOC-TV. 

WWNS-Staiesboro-1946 

Freq.: 1240 Kc Power: 1 Kw. d.. 250 W. n. 

Owned-Operated By WWNS, Inc. 

Address East Oliff St. 

Tel.: 4-5446 Independent 

President, Gen. Mgr Donald O. McDougald 

Commercial Manager Tom Doughty 

Program Director Margaret Beachum 

Chief Engineer .Marion C. Thornton 

WGTA-Summerville-1950 

Frequency: 950 Kc Power: 5 Kw. d. 

Owned-Oper. By Trl-State Bcstg. Co. 

Business Address Box 200 

Tel.: 404-857-3951 Independent 

Reps United Spot Sales; So. Spot Sales 

President, General Mgr ^William B. Farrar 

Program Director Rogers Allison 

Commercial Manager Charles C. Farrar 

Chief Engineer James S. Stowers 

W J A T— Swainsboro— 1950 

Frequency: 800 Kc Power: 1000 Watts a. 

Owned-Operated By WJAT, Inc. 

Address Covena Rd., Box 371 

Tel.: BElmont 7-2011 Independent 

Sta. Representative Gene Bolles 

President .James R. Denny 

Vice President Webb Pierce 

General Manager John J. Bailes 

Program Director Richard Harvey 

Chief Engineer John H. All, Jr. 

Owners of: WBRD, Waynesboro. 

WSYL-Sylvania-1955 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Sylvania Bcstg. Sys. 

Address Box 490 

Tel.: LO 4-6601 KBS 

Gen., Sta. Mgr Edwin H. Bass 

Sales Prom. Mgr Mildred E. Bass 

WSFT-Thomasion-1947 

Frequency; 1220 Kc Power: 250 Watts 4. 

Owned-Oper. By Thomaston Bcstg. Co. 

Address P.O. Box 689 

Tel.: Midway 7-5421 KBS 

Gen. Mgr S. J. Carswell 

Sta. Mgr., Prog. Dir Bill Heule 

Comm. Mgr Claude Thames 

Chief Engineer C. Tucker 



352 



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WKTG-ThomasvilIe-1947 

Frequency: 730 Kc Power: 1000 Watts d. 

Owned By Eunice M. Martin 

Address P. O. Box 358 

Tel.: CA 6-5343 KBS, MBS 

Station Representative Pearson 

General Manager Edward T. Martin 

Commercial Manager Robert Bond 

Program Director Ray Williams